{"id":52396,"date":"2025-02-18T11:49:36","date_gmt":"2025-02-18T10:49:36","guid":{"rendered":"https:\/\/invoicefly.com\/?p=52396"},"modified":"2026-02-13T11:10:24","modified_gmt":"2026-02-13T10:10:24","slug":"como-calcular-los-gastos-por-deudas-incobrables","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/how-to-calculate-bad-debt-expense\/","title":{"rendered":"Gastos de dudoso cobro: c\u00f3mo calcular y gestionar las amortizaciones"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52396\" class=\"elementor elementor-52396\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b6edd e-flex e-con-boxed e-con e-parent\" data-id=\"c2b6edd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca626f1 elementor-widget elementor-widget-text-editor\" data-id=\"ca626f1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Extending credit to customers can help grow your business, but it also comes with risks. Not every customer pays on time \u2014 or at all \u2014 which is where <\/span><b>bad debt<\/b><span style=\"font-weight: 400;\"> comes into play.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Knowing how to calculate and manage bad debt expenses is important. This helps businesses that rely on invoicing stay financially stable. This guide breaks down everything you need to know, from what bad debt is to the best methods for calculating and recording it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84fb65d e-flex e-con-boxed e-con e-parent\" data-id=\"84fb65d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6524895 elementor-widget elementor-widget-heading\" data-id=\"6524895\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Bad Debt?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d897d elementor-widget elementor-widget-text-editor\" data-id=\"c1d897d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In short, it is money owed to your business that you don\u2019t expect to collect. This usually happens when a customer fails to pay after many collection attempts. This leaves the business with an unpaid invoice. It can hurt cash flow and profits.<\/span><\/p><p><span style=\"font-weight: 400;\">It can take various forms, including:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unpaid invoices<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defaulted loans<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or even contractual agreements where customers fail to fulfill payment obligations<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This is a concern for businesses, especially those that use credit. It can cause revenue shortfalls and misrepresent their financial health if not managed well.<\/span><\/p><p><strong>RELATED ARTICLE: <\/strong><a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-ledger-balance\/\" target=\"_blank\" rel=\"noopener\">What Is A Ledger Balance? Definition, Formula &amp; Examples<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a67ea4 e-flex e-con-boxed e-con e-parent\" data-id=\"9a67ea4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/invoicefly.com\\\/appinvoicefly&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-429423d elementor-widget elementor-widget-image\" data-id=\"429423d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" class=\"attachment-large size-large wp-image-28042\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78558ed e-flex e-con-boxed e-con e-parent\" data-id=\"78558ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cbab0d elementor-widget elementor-widget-heading\" data-id=\"3cbab0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Does This Mean for Managing Credit Risk?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82fba32 elementor-widget elementor-widget-text-editor\" data-id=\"82fba32\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Businesses that offer credit sales or payment plans are at risk of bad debt. They rely on customers sticking to payment schedules. Without good credit control policies and risk assessments, companies may face more uncollectible accounts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is why it is important to include these losses in financial records. We must also take steps to reduce risks from bad debt. By doing so, businesses can maintain accurate financial reporting, improve cash flow management, and safeguard long-term profitability.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eecca4 e-flex e-con-boxed e-con e-parent\" data-id=\"9eecca4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2be2402 elementor-widget elementor-widget-heading\" data-id=\"2be2402\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Does Bad Debt Happen?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b793107 elementor-widget elementor-widget-text-editor\" data-id=\"b793107\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bad debt doesn\u2019t happen out of nowhere. Here are some common reasons businesses end up with unpaid invoices:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer insolvency:<\/b><span style=\"font-weight: 400;\"> The client goes bankrupt or runs out of funds.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Disputed invoices:<\/b><span style=\"font-weight: 400;\"> The customer refuses to pay as a result of product\/service dissatisfaction or contract disagreements.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lack of proper vetting:<\/b><span style=\"font-weight: 400;\"> Extending credit to high-risk customers without assessing their payment history.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Economic downturns:<\/b><span style=\"font-weight: 400;\"> When businesses and consumers struggle financially, payments are often delayed\u2014or never made.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Regardless of the reason, businesses must account for bad debt to avoid overestimating their revenue.<\/span><\/p><p><strong>RELATED ARTICLE: <\/strong><a href=\"https:\/\/invoicefly.com\/academy\/what-is-retro-pay\/\" target=\"_blank\" rel=\"noopener\">What is Retro Pay: Examples and Calculations<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-076bed3 e-flex e-con-boxed e-con e-parent\" data-id=\"076bed3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7386d6 elementor-widget elementor-widget-heading\" data-id=\"f7386d6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is a Bad Debt Expense?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0c88f elementor-widget elementor-widget-text-editor\" data-id=\"ce0c88f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bad debt expense is the financial cost associated with uncollectible accounts. If you have unpaid invoices, those funds must be written off as a loss, impacting your bottom line.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac09bb2 e-flex e-con-boxed e-con e-parent\" data-id=\"ac09bb2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ee533 elementor-widget elementor-widget-heading\" data-id=\"48ee533\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bad Debt Expense Example: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa04573 elementor-widget elementor-widget-text-editor\" data-id=\"aa04573\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Imagine a small business that provides consulting services. A client hires the firm for a project worth $10,000 and is given a 60-day credit term. However, after multiple follow-ups, the client never pays, citing financial troubles.\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">At the end of the accounting period, the business must recognize this $10,000 as a bad debt expense, reducing its reported income accordingly.<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">When it isn\u2019t accounted for properly, it can lead to <\/span><b>overstated income<\/b><span style=\"font-weight: 400;\">, giving a false sense of profitability. Businesses must estimate bad debt expenses and record them accurately to maintain clear financial records.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Proper accounting methods of bad debt ensure that financial statements reflect realistic revenue expectations and help businesses plan more effectively for the future.<\/span><\/p><p><strong>RELATED ARTICLE: <\/strong><a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-pay-stub\/\" target=\"_blank\" rel=\"noopener\">What is a Pay Stub? Definition &amp; Best Practices<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ffcf53 e-flex e-con-boxed e-con e-parent\" data-id=\"7ffcf53\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e7da7 elementor-widget elementor-widget-heading\" data-id=\"23e7da7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Calculate Debt Expense:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb79575 e-flex e-con-boxed e-con e-parent\" data-id=\"eb79575\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b59879 elementor-widget elementor-widget-heading\" data-id=\"9b59879\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Direct Write-Off Method<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8a06f elementor-widget elementor-widget-text-editor\" data-id=\"5f8a06f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>direct write-off method<\/b><span style=\"font-weight: 400;\"> records bad debt only after an invoice is deemed uncollectible. While simple, it\u2019s not GAAP-compliant since it doesn\u2019t match expenses with revenue in the same accounting period.<\/span><\/p><p><b>Example:<\/b><\/p><p><span style=\"font-weight: 400;\">A customer fails to pay a <\/span><b>$5,000 invoice<\/b><span style=\"font-weight: 400;\"> after multiple collection attempts. You record:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Debit:<\/b><span style=\"font-weight: 400;\"> Bad Debt Expense $5,000<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Credit:<\/b><span style=\"font-weight: 400;\"> Accounts Receivable $5,000<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This method is straightforward but can distort financial reports if large amounts are written off unexpectedly.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02c14f8 e-flex e-con-boxed e-con e-parent\" data-id=\"02c14f8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c962adb elementor-widget elementor-widget-heading\" data-id=\"c962adb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Allowance Method<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b4027 elementor-widget elementor-widget-text-editor\" data-id=\"e4b4027\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>allowance method<\/b><span style=\"font-weight: 400;\"> estimates bad debt in advance, making financial statements more accurate. The two common approaches within this method include:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f2916e e-flex e-con-boxed e-con e-parent\" data-id=\"5f2916e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a1667 elementor-widget elementor-widget-heading\" data-id=\"e4a1667\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.1 Percentage of Sales Method<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542b463 elementor-widget elementor-widget-text-editor\" data-id=\"542b463\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A percentage of total <\/span><b>credit sales<\/b><span style=\"font-weight: 400;\"> is set aside as an estimate for uncollectible debts.<\/span><\/p><ul><li><span style=\"text-decoration: underline;\"><b>Formula:<\/b><\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><b>Bad Debt Expense<\/b><span style=\"font-weight: 400;\"> = Total Credit Sales \u00d7 Estimated Uncollectible Percentage<\/span><\/p><ul><li><span style=\"text-decoration: underline;\"><b>Example:<\/b><\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Your business has <\/span><b>$200,000<\/b><span style=\"font-weight: 400;\"> in credit sales and estimates <\/span><b>2%<\/b><span style=\"font-weight: 400;\"> will be uncollectible.<\/span><\/p><p style=\"padding-left: 40px;\"><b>Bad Debt Expense<\/b><span style=\"font-weight: 400;\"> = $200,000 \u00d7 2% = $4,000<\/span><\/p><p><span style=\"font-weight: 400;\">This estimate ensures your books reflect potential losses before they happen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1839e03 e-flex e-con-boxed e-con e-parent\" data-id=\"1839e03\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73be423 elementor-widget elementor-widget-heading\" data-id=\"73be423\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.2 Percentage of Accounts Receivable Method<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cebaad elementor-widget elementor-widget-text-editor\" data-id=\"6cebaad\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This method estimates based on <\/span><b>outstanding accounts receivable<\/b><span style=\"font-weight: 400;\">, focusing on overdue payments.<\/span><\/p><ul><li><span style=\"text-decoration: underline;\"><b>Formula:<\/b><\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><b>Bad Debt Expense<\/b><span style=\"font-weight: 400;\"> = Accounts Receivable \u00d7 Estimated Uncollectible Percentage<\/span><\/p><ul><li><span style=\"text-decoration: underline;\"><b>Example:<\/b><\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">If accounts receivable total <\/span><b>$150,000<\/b><span style=\"font-weight: 400;\"> and you estimate <\/span><b>3%<\/b><span style=\"font-weight: 400;\"> as uncollectible:<\/span><\/p><p style=\"padding-left: 40px;\"><b>Bad Debt Expense<\/b><span style=\"font-weight: 400;\"> = $150,000 \u00d7 3% = $4,500<\/span><\/p><p><span style=\"font-weight: 400;\">This approach ensures your allowance account reflects potential bad debt based on existing unpaid invoices.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87bebb3 e-flex e-con-boxed e-con e-parent\" data-id=\"87bebb3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59e6fdb elementor-widget elementor-widget-heading\" data-id=\"59e6fdb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Record a Bad Debt Expense\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f497295 elementor-widget elementor-widget-text-editor\" data-id=\"f497295\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Using the <\/span><b>allowance method<\/b><span style=\"font-weight: 400;\">, the process includes:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estimate uncollectible accounts<\/b><span style=\"font-weight: 400;\"> using either the percentage of sales or percentage of receivables method.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Record the estimate:<\/b><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Debit:<\/b><span style=\"font-weight: 400;\"> Bad Debt Expense<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Credit:<\/b><span style=\"font-weight: 400;\"> Allowance for Doubtful Accounts<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Write off a specific account when uncollectible:<\/b><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Debit:<\/b><span style=\"font-weight: 400;\"> Allowance for Doubtful Accounts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Credit:<\/b><span style=\"font-weight: 400;\"> Accounts Receivable<\/span><\/li><\/ul><\/li><\/ol><p><span style=\"font-weight: 400;\">This approach prevents sudden financial surprises when customers don\u2019t pay.<\/span><\/p><p><b>RELATED ARTICLE: <\/b><a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-gross-income-from-w2\/\" target=\"_blank\" rel=\"noopener\">How to Calculate Gross Income from W2?<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d41cc2f e-flex e-con-boxed e-con e-parent\" data-id=\"d41cc2f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5160f35 elementor-widget elementor-widget-heading\" data-id=\"5160f35\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is a Bad Debt Ratio and How To Interpret It?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991d561 elementor-widget elementor-widget-text-editor\" data-id=\"991d561\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>bad debt ratio<\/b><span style=\"font-weight: 400;\"> measures uncollectible debts as a percentage of total credit sales, helping businesses assess credit risk and identify potential cash flow issues.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A high bad debt ratio suggests that a company is struggling with collections, which may indicate lenient credit policies, inefficient collection efforts, or financial instability among customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, a low bad debt ratio implies that the company has effective credit control measures in place and is successfully collecting payments from clients.<\/span><\/p><ul><li><span style=\"text-decoration: underline;\"><b>Formula:<\/b><\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><b>Bad Debt Ratio<\/b><span style=\"font-weight: 400;\"> = (Bad Debt Expense \/ Total Credit Sales) \u00d7 100<\/span><\/p><ul><li><span style=\"text-decoration: underline;\"><b>Example:<\/b><\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">If your bad debt expense is <\/span><b>$5,000<\/b><span style=\"font-weight: 400;\"> and total credit sales are <\/span><b>$250,000<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><p style=\"padding-left: 40px;\"><b>Bad Debt Ratio<\/b><span style=\"font-weight: 400;\"> = ($5,000 \/ $250,000) \u00d7 100 = <\/span><b>2%<\/b><\/p><p><span style=\"font-weight: 400;\">A higher ratio signals <\/span><b>poor credit control<\/b><span style=\"font-weight: 400;\">, suggesting that adjustments may be needed in credit approval processes, collection strategies, or customer vetting procedures.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Businesses with consistently high bad debt ratios may need to reassess their invoicing policies, introduce stricter payment terms, or invest in better accounting software.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A lower bad debt ratio, however, indicates that a company has strong collection processes and effective risk management strategies, leading to better cash flow stability.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfabf62 e-flex e-con-boxed e-con e-parent\" data-id=\"dfabf62\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd72915 elementor-widget elementor-widget-heading\" data-id=\"fd72915\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Prevent and Reduce Bad Debt\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d44b3f4 elementor-widget elementor-widget-text-editor\" data-id=\"d44b3f4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While bad debt is unavoidable in some cases, businesses can minimize it with smart strategies:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Run credit checks:<\/b><span style=\"font-weight: 400;\"> Vet customers before offering credit.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set clear payment terms:<\/b><span style=\"font-weight: 400;\"> Ensure customers know when payments are due.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Send reminders:<\/b><span style=\"font-weight: 400;\"> Use invoicing software to automate follow-ups.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offer early payment incentives:<\/b><span style=\"font-weight: 400;\"> Discounts for early payments encourage prompt action.<\/span><\/li><li><b>Act fast on overdue accounts:<\/b><span style=\"font-weight: 400;\"> The longer a debt remains unpaid, the less likely you are to collect it.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cbbeac e-flex e-con-boxed e-con e-parent\" data-id=\"4cbbeac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c312376 elementor-widget elementor-widget-heading\" data-id=\"c312376\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Is It Essential to Calculate?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794fdf0 elementor-widget elementor-widget-text-editor\" data-id=\"794fdf0\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Accurately calculating bad debt is crucial for maintaining financial stability. Without a proper understanding of bad debt, businesses risk overestimating their revenue, which can lead to poor financial decisions and unexpected cash flow shortages. Keeping track of bad debt helps businesses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintain accurate financial records<\/b><span style=\"font-weight: 400;\"> \u2013 Ensuring that revenue projections are realistic and reflect actual earnings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve cash flow management<\/b><span style=\"font-weight: 400;\"> \u2013 Anticipating and mitigating potential revenue losses caused by unpaid invoices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance credit policies<\/b><span style=\"font-weight: 400;\"> \u2013 Adjusting terms to minimize exposure to high-risk clients.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make informed business decisions<\/b><span style=\"font-weight: 400;\"> \u2013 Planning for future investments, hiring, and expansion with greater confidence.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By regularly assessing bad debt and implementing strategies to reduce it, businesses can maintain stronger financial health and minimize unnecessary losses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Managing invoices effectively is one of the best ways to <\/span><b>reduce bad debt and improve cash flow<\/b><span style=\"font-weight: 400;\">.<\/span><a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\">&nbsp;<\/a><\/p><p><a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\"><span style=\"font-weight: 400;\">Invoice Fly<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;helps businesses create, send, and track invoices effortlessly. With features like automated reminders, payment tracking, and customizable templates, you can stay on top of your receivables and minimize losses.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t let being paid on time become a guessing game.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16d63dd e-flex e-con-boxed e-con e-parent\" data-id=\"16d63dd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dfc43a elementor-widget elementor-widget-heading\" data-id=\"9dfc43a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bad Debt Calculation FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87bd00 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"c87bd00\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0fa04018ad\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-c87bd00\">\n                        <a href=\"#collapse-8065b3c69d0fa04018ad\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0fa04018ad\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0fa04018ad\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is the matching principle, and how does it relate to bad debt?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0fa04018ad\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-c87bd00\" data-parent=\"#accordion-69d0fa04018ad\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The <\/span><b>matching principle<\/b><span style=\"font-weight: 400\"> is an accounting concept that requires expenses to be recorded in the same period as the revenues they help generate. In the case of bad debt, businesses using the <\/span><b>allowance method<\/b><span style=\"font-weight: 400\"> estimate bad debt expenses in the same period as the related sales, ensuring financial statements accurately reflect profitability.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-c87bd00\">\n                        <a href=\"#collapse-62fc7d969d0fa04018ad\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-62fc7d969d0fa04018ad\" aria-expanded=\"true\" aria-controls=\"Collapse-62fc7d969d0fa04018ad\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What are Generally Accepted Accounting Principles (GAAP), and how do they affect bad debt accounting?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-62fc7d969d0fa04018ad\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-c87bd00\" data-parent=\"#accordion-69d0fa04018ad\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><b>Generally Accepted Accounting Principles (GAAP)<\/b><span style=\"font-weight: 400\"> are standardized rules and procedures for financial reporting. GAAP requires businesses to recognize bad debt expenses using the <\/span><b>allowance method<\/b><span style=\"font-weight: 400\">, rather than the direct write-off method, to maintain financial accuracy and consistency across periods.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-c87bd00\">\n                        <a href=\"#collapse-4bc397a69d0fa04018ad\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-4bc397a69d0fa04018ad\" aria-expanded=\"true\" aria-controls=\"Collapse-4bc397a69d0fa04018ad\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What are accepted accounting principles under GAAP for dealing with bad debt?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-4bc397a69d0fa04018ad\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-c87bd00\" data-parent=\"#accordion-69d0fa04018ad\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Under <\/span><b>GAAP<\/b><span style=\"font-weight: 400\">, businesses must follow accepted accounting principles for bad debt, including:<\/span><\/p><ul><li><span style=\"font-weight: 400\">Estimating bad debt expenses using the <\/span><b>percentage of sales<\/b><span style=\"font-weight: 400\"> or <\/span><b>accounts receivable<\/b><span style=\"font-weight: 400\"> method.<\/span><\/li><li><span style=\"font-weight: 400\">Creating an <\/span><b>allowance for doubtful accounts<\/b><span style=\"font-weight: 400\"> to anticipate potential losses.<\/span><\/li><li><span style=\"font-weight: 400\">Writing off uncollectible accounts in a structured manner to maintain accurate financial records.<\/span><\/li><\/ul>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-c87bd00\">\n                        <a href=\"#collapse-1e59cd569d0fa04018ad\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-1e59cd569d0fa04018ad\" aria-expanded=\"true\" aria-controls=\"Collapse-1e59cd569d0fa04018ad\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How should businesses handle short-term bad debt?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-1e59cd569d0fa04018ad\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-c87bd00\" data-parent=\"#accordion-69d0fa04018ad\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Businesses should actively monitor and address <\/span><b>short-term bad debt<\/b><span style=\"font-weight: 400\"> by:<\/span><\/p><ul><li><span style=\"font-weight: 400\">Sending frequent payment reminders and following up with overdue accounts.<\/span><\/li><li><span style=\"font-weight: 400\">Offering discounts for early payments to encourage timely settlements.<\/span><\/li><li><span style=\"font-weight: 400\">Utilizing <\/span><b>automated invoicing systems<\/b><span style=\"font-weight: 400\"> to track outstanding balances and send alerts.<\/span><\/li><li><span style=\"font-weight: 400\">Negotiating payment plans with customers facing temporary financial difficulties.<\/span><\/li><\/ul>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-c87bd00\">\n                        <a href=\"#collapse-4a6ddba69d0fa04018ad\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-4a6ddba69d0fa04018ad\" aria-expanded=\"true\" aria-controls=\"Collapse-4a6ddba69d0fa04018ad\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is the best way to deal with bad debt effectively?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-4a6ddba69d0fa04018ad\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-c87bd00\" data-parent=\"#accordion-69d0fa04018ad\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">To effectively <\/span><b>deal with bad debt<\/b><span style=\"font-weight: 400\">, businesses should:<\/span><\/p><ul><li><span style=\"font-weight: 400\">Conduct <\/span><b>thorough credit checks<\/b><span style=\"font-weight: 400\"> before extending credit to customers.<\/span><\/li><li><span style=\"font-weight: 400\">Implement <\/span><b>clear credit policies and payment terms<\/b><span style=\"font-weight: 400\"> to set expectations.<\/span><\/li><li><span style=\"font-weight: 400\">Utilize <\/span><b>invoice tracking software<\/b><span style=\"font-weight: 400\"> to monitor receivables and flag overdue payments.<\/span><\/li><li><span style=\"font-weight: 400\">Establish a structured <\/span><b>collections process<\/b><span style=\"font-weight: 400\"> and consider legal action if necessary for large outstanding debts.<\/span><\/li><\/ul>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is the matching principle, and how does it relate to bad debt?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">The <\/span><b>matching principle<\/b><span style=\\\"font-weight: 400\\\"> is an accounting concept that requires expenses to be recorded in the same period as the revenues they help generate. In the case of bad debt, businesses using the <\/span><b>allowance method<\/b><span style=\\\"font-weight: 400\\\"> estimate bad debt expenses in the same period as the related sales, ensuring financial statements accurately reflect profitability.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What are Generally Accepted Accounting Principles (GAAP), and how do they affect bad debt accounting?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><b>Generally Accepted Accounting Principles (GAAP)<\/b><span style=\\\"font-weight: 400\\\"> are standardized rules and procedures for financial reporting. GAAP requires businesses to recognize bad debt expenses using the <\/span><b>allowance method<\/b><span style=\\\"font-weight: 400\\\">, rather than the direct write-off method, to maintain financial accuracy and consistency across periods.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What are accepted accounting principles under GAAP for dealing with bad debt?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Under <\/span><b>GAAP<\/b><span style=\\\"font-weight: 400\\\">, businesses must follow accepted accounting principles for bad debt, including:<\/span><\/p><ul><li><span style=\\\"font-weight: 400\\\">Estimating bad debt expenses using the <\/span><b>percentage of sales<\/b><span style=\\\"font-weight: 400\\\"> or <\/span><b>accounts receivable<\/b><span style=\\\"font-weight: 400\\\"> method.<\/span><\/li><li><span style=\\\"font-weight: 400\\\">Creating an <\/span><b>allowance for doubtful accounts<\/b><span style=\\\"font-weight: 400\\\"> to anticipate potential losses.<\/span><\/li><li><span style=\\\"font-weight: 400\\\">Writing off uncollectible accounts in a structured manner to maintain accurate financial records.<\/span><\/li><\/ul>\"}},{\"@type\":\"Question\",\"name\":\"4. How should businesses handle short-term bad debt?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Businesses should actively monitor and address <\/span><b>short-term bad debt<\/b><span style=\\\"font-weight: 400\\\"> by:<\/span><\/p><ul><li><span style=\\\"font-weight: 400\\\">Sending frequent payment reminders and following up with overdue accounts.<\/span><\/li><li><span style=\\\"font-weight: 400\\\">Offering discounts for early payments to encourage timely settlements.<\/span><\/li><li><span style=\\\"font-weight: 400\\\">Utilizing <\/span><b>automated invoicing systems<\/b><span style=\\\"font-weight: 400\\\"> to track outstanding balances and send alerts.<\/span><\/li><li><span style=\\\"font-weight: 400\\\">Negotiating payment plans with customers facing temporary financial difficulties.<\/span><\/li><\/ul>\"}},{\"@type\":\"Question\",\"name\":\"5. What is the best way to deal with bad debt effectively?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">To effectively <\/span><b>deal with bad debt<\/b><span style=\\\"font-weight: 400\\\">, businesses should:<\/span><\/p><ul><li><span style=\\\"font-weight: 400\\\">Conduct <\/span><b>thorough credit checks<\/b><span style=\\\"font-weight: 400\\\"> before extending credit to customers.<\/span><\/li><li><span style=\\\"font-weight: 400\\\">Implement <\/span><b>clear credit policies and payment terms<\/b><span style=\\\"font-weight: 400\\\"> to set expectations.<\/span><\/li><li><span style=\\\"font-weight: 400\\\">Utilize <\/span><b>invoice tracking software<\/b><span style=\\\"font-weight: 400\\\"> to monitor receivables and flag overdue payments.<\/span><\/li><li><span style=\\\"font-weight: 400\\\">Establish a structured <\/span><b>collections process<\/b><span style=\\\"font-weight: 400\\\"> and consider legal action if necessary for large outstanding debts.<\/span><\/li><\/ul>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Extending credit to customers can help grow your business, but it also comes with risks. Not every customer pays on time \u2014 or at all \u2014 which is where bad debt comes into play.\u00a0 Knowing how to calculate and manage bad debt expenses is important. This helps businesses that rely on invoicing stay financially stable. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":52418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[101],"class_list":["post-52396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Calculate Bad Debt Expense in 2025: Methods &amp; Examples<\/title>\n<meta name=\"description\" content=\"Learn how to master bad debt calculation and write-offs for your business with Invoice Fly&#039;s comprehensive guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. 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Fly"},{"@type":"Person","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67","name":"Ellie McKenna","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/image\/778653f85262ef4c5d182923e5bf34b0","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","caption":"Ellie McKenna"},"description":"Ellie McKenna - Perfil del autor Nombre: Ellie McKenna Correo electr\u00f3nico: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Situaci\u00f3n profesional: Redactora independiente y redactora de contenidos; redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/52396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=52396"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/52396\/revisions"}],"predecessor-version":[{"id":88818,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/52396\/revisions\/88818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/52418"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=52396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=52396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=52396"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=52396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}