{"id":62127,"date":"2025-04-25T14:13:44","date_gmt":"2025-04-25T13:13:44","guid":{"rendered":"https:\/\/invoicefly.com\/?p=62127"},"modified":"2026-02-13T10:39:20","modified_gmt":"2026-02-13T09:39:20","slug":"tarifas-por-hora-vs-tarifas-fijas","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/hourly-vs-flat-rate-pricing\/","title":{"rendered":"\u00bfEs mejor cobrar por hora o a tanto alzado?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62127\" class=\"elementor elementor-62127\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-449d0048 e-flex e-con-boxed e-con e-parent\" data-id=\"449d0048\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e18ee0 elementor-widget elementor-widget-text-editor\" data-id=\"e18ee0\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>If you run a service business, you\u2019ve probably asked yourself: should I charge by the hour or set a flat rate? A common question that arises for everyone from contractors to consultants. Getting it right can make a real difference to your income, efficiency, and client relationships.<\/p>\n\n\n\n<p>Flat rate and hourly pricing both have their place. The trick is knowing when to use which one and how to avoid undercharging or chasing payments later.<\/p>\n\n\n\n<p>In this guide, we\u2019ll help you weigh your options so you can price with confidence, protect your profit margins, and simplify the way you get paid.<\/p>\n\n\n\n<p>In this guide, we\u2019ll walk through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is flat rate pay?<\/li>\n\n\n\n<li>What is an hourly fee?<\/li>\n\n\n\n<li>Flat rate vs hourly rate: pros and cons (comparison table)<\/li>\n\n\n\n<li>Flat pay rate: pros and cons<\/li>\n\n\n\n<li>Hourly pay rate: pros and cons<\/li>\n\n\n\n<li>Flat rate pricing examples across industries<\/li>\n\n\n\n<li>Hourly rate pricing examples across industries<\/li>\n\n\n\n<li>When to choose flat rate vs hourly pricing<\/li>\n\n\n\n<li>Paying employees: hourly vs flat rate<\/li>\n\n\n\n<li>How Invoice Fly can help<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-flat-rate-pay\"><strong>What Is Flat Rate Pay?<\/strong><\/h2>\n\n\n\n<p>Flat rate pay means you charge one fixed price to complete a job, no matter how long it takes. This pricing method is popular in industries where services are repeatable, and where it&#8217;s easier to estimate time and materials accurately.<\/p>\n\n\n\n<p>Flat rates give customers predictability and allow businesses to streamline their workflows. If you finish quickly, you keep more profit \u2014 but that requires experience and accurate pricing.<\/p>\n\n\n\n<p>Examples of flat rate services:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$300 to install a water heater<\/li>\n\n\n\n<li>$200 for a standard home deep clean<\/li>\n\n\n\n<li>$60 per weekly lawn mowing session<\/li>\n<\/ul>\n\n\n\n<p>Flat rate pricing helps both parties avoid surprises. Clients get a clear final price, and you can optimise your time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-hourly-fee\"><strong>What Is an Hourly Fee?<\/strong><\/h2>\n\n\n\n<p>Hourly pricing means charging a set amount per hour of work completed. This method is common when the scope of a project is unclear or may change along the way.<\/p>\n\n\n\n<p>Hourly pricing gives clients more transparency into how time is spent and protects your earnings when unexpected delays occur.<\/p>\n\n\n\n<p>Examples of hourly work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$75\/hour for plumbing diagnostics<\/li>\n\n\n\n<li>$90\/hour for electrical troubleshooting<\/li>\n\n\n\n<li>$50\/hour for administrative support or tech setup<\/li>\n<\/ul>\n\n\n\n<p>Hourly fees are easy to justify, especially in industries where every project varies. But they can feel unpredictable to clients if not managed well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-flat-rate-vs-hourly-rate-pros-and-cons-comparison-table\"><strong>Flat Rate vs Hourly Rate: Pros and Cons (Comparison Table)<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>Flat Rate<\/strong><\/td><td><strong>Hourly Rate<\/strong><\/td><\/tr><tr><td><strong>Final Price Predictability<\/strong><\/td><td>\u2705 Yes \u2013 fixed amount agreed upfront<\/td><td>\u274c No \u2013 depends on time worked<\/td><\/tr><tr><td><strong>Transparency<\/strong><\/td><td>\u2705 Clear and simple<\/td><td>\u2705 Transparent, but can feel open-ended<\/td><\/tr><tr><td><strong>Time Tracking Needed<\/strong><\/td><td>\u274c Not required<\/td><td>\u2705 Required<\/td><\/tr><tr><td><strong>Best For<\/strong><\/td><td>Routine jobs, repeatable services<\/td><td>Custom, evolving, or complex jobs<\/td><\/tr><tr><td><strong>Profit Margins<\/strong><\/td><td>Higher if job is completed efficiently<\/td><td>Stable and protected for variable jobs<\/td><\/tr><tr><td><strong>Risk of Scope Creep<\/strong><\/td><td>High \u2013 you absorb extra time<\/td><td>Low \u2013 you&#8217;re paid for it<\/td><\/tr><tr><td><strong>Customer Confidence<\/strong><\/td><td>\u2705 Strong \u2013 upfront pricing<\/td><td>\u2705 Strong \u2013 itemized accountability<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-flat-pay-rate-pros-and-cons\"><strong>Flat Pay Rate: Pros and Cons<\/strong><\/h2>\n\n\n\n<p>Flat rate pricing is popular for a reason \u2014 it\u2019s clear, simple, and easy to communicate. But it\u2019s not always the best fit for every project. Here\u2019s what to consider when weighing the benefits and drawbacks:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-flat-pay-rate-pros\"><strong>Flat Pay Rate: Pros<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Saves time<\/strong> \u2014 Flat rate jobs don\u2019t require tracking your hours or logging every task. You focus on delivering the result, not the clock.<\/li>\n\n\n\n<li><strong>Encourages efficiency<\/strong> \u2014 The quicker you complete the job, the more you effectively earn per hour. This motivates streamlined workflows.<\/li>\n\n\n\n<li><strong>Great for scaling<\/strong> \u2014 If you offer standardized services (like cleaning, design packages, or home maintenance), it\u2019s easier to bundle and sell flat-rate packages.<\/li>\n\n\n\n<li><strong>Easier for clients to budget<\/strong> \u2014 Clients love predictability. A flat rate gives them one clear number so they can plan accordingly.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-flat-pay-rate-cons\"><strong>Flat Pay Rate: Cons<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Risk of underquoting<\/strong> \u2014 If you underestimate how long the job will take, your hourly value drops. This is especially common when you\u2019re still learning how to price.<\/li>\n\n\n\n<li><strong>You eat overruns<\/strong> \u2014 If a project takes longer or requires extra work, you\u2019re stuck absorbing the additional time and effort unless you\u2019ve included contingencies.<\/li>\n\n\n\n<li><strong>May not cover overhead expenses<\/strong> \u2014 If you don\u2019t factor in things like materials, travel, admin time, and taxes, you could end up with lower-than-expected profit margins.<\/li>\n<\/ul>\n\n\n\n<p>Before setting a flat rate, always review your actual time, tools, and costs from past jobs. A small miscalculation can snowball quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hourly-pay-rate-pros-and-cons\"><strong>Hourly Pay Rate: Pros and Cons<\/strong><\/h2>\n\n\n\n<p>Hourly pricing works well when you need flexibility \u2014 especially for projects where things often change or you can\u2019t predict the total scope upfront. Here&#8217;s how it stacks up:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hourly-pay-rate-pros\"><strong>Hourly Pay Rate: Pros<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Covers all time spent<\/strong> \u2014 You\u2019re compensated for every hour you work, including extra tasks, admin time, or on-site problem solving.<\/li>\n\n\n\n<li><strong>Flexible for scope changes<\/strong> \u2014 Hourly pricing adapts easily if your client adds new work mid-project. No need to renegotiate a flat rate.<\/li>\n\n\n\n<li><strong>Common industry standard<\/strong> \u2014 This method is expected in fields like consulting, IT, and trades \u2014 making it easy to explain to clients.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hourly-pay-rate-cons\"><strong>Hourly Pay Rate: Cons<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>More administrative work<\/strong> \u2014 You\u2019ll need to track your time accurately and clearly communicate how hours are spent, which can add to your workload.<\/li>\n\n\n\n<li><strong>May create cost anxiety<\/strong> \u2014 If clients aren\u2019t sure how long the job will take, they might hesitate to commit. Unexpected bills can hurt trust.<\/li>\n\n\n\n<li><strong>Doesn\u2019t reward speed<\/strong> \u2014 Ironically, working faster means earning less. With hourly, there is no built-in incentive for efficiency unless you raise your rate.<\/li>\n<\/ul>\n\n\n\n<p>Hourly pricing is most effective when paired with good time tracking, clear communication, and client transparency. That way, everyone stays on the same page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-flat-rate-pricing-examples-vs-hourly-rate-pricing-examples\"><strong>Flat Rate Pricing Examples vs Hourly Rate Pricing Examples<\/strong><\/h2>\n\n\n\n<p>Not sure how each pricing method plays out in the real world? Here&#8217;s a simplified side-by-side to help you see the difference at a glance \u2014 with examples from common industries. This can help you identify what suits your service best.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-flat-rate-pricing-examples\"><strong>Flat Rate Pricing Examples<\/strong><\/h3>\n\n\n\n<p>Flat rate works best when the scope is clear, the task is repeatable, and clients want pricing predictability.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Construction<\/strong><strong><br><\/strong>A general contractor might charge <strong>$5,000<\/strong> for a kitchen demo and rebuild. This covers labor, materials, and profit. No surprises for the client.<\/li>\n<\/ul>\n\n\n\n<p><strong>Read more:<\/strong> <a href=\"https:\/\/invoicefly.com\/academy\/how-to-estimate-construction-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Price Construction Jobs (2025)\u00a0<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lawn Care<\/strong><strong><br><\/strong>A landscaper could offer a flat <strong>$250\/month<\/strong> for weekly mowing and edging. The consistency makes it easier to sell and manage.<\/li>\n<\/ul>\n\n\n\n<p>Read more: <a href=\"https:\/\/invoicefly.com\/academy\/how-much-to-charge-for-lawn-mowing\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Price Lawn Care Jobs<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>HVAC<\/strong><strong><br><\/strong>A technician might charge <strong>$125<\/strong> for a standard annual furnace check-up. The job is straightforward and repeatable.<\/li>\n<\/ul>\n\n\n\n<p>Read more: <a href=\"https:\/\/invoicefly.com\/academy\/hvac-pricing-guide-made-simple\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Price HVAC Jobs<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cleaning<\/strong><strong><br><\/strong>A home cleaning business may offer a deep clean for <strong>$225<\/strong> on a three-bedroom house. The flat rate includes cleaning products, time, and team size.<\/li>\n<\/ul>\n\n\n\n<p><strong>Read more: <\/strong><a href=\"https:\/\/invoicefly.com\/academy\/how-much-to-charge-for-house-cleaning-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Price Cleaning Jobs<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hourly-rate-pricing-examples\"><strong>Hourly Rate Pricing Examples<\/strong><\/h3>\n\n\n\n<p>Hourly rates are better when the work is unpredictable or custom \u2014 like projects that vary by home, system, or client needs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Landscaping<\/strong><strong><br><\/strong>Landscape designers might charge <strong>$60\u2013$100\/hour<\/strong> for detailed garden planning. This is ideal when project size and complexity vary.<\/li>\n<\/ul>\n\n\n\n<p>Read more: <a href=\"https:\/\/invoicefly.com\/academy\/how-to-price-landscaping-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Price Landscaping Jobs<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Electrical<\/strong><strong><br><\/strong>Electricians often charge <strong>$75\u2013$150\/hour<\/strong> based on job difficulty and licensing level. Good for diagnostics and custom repairs.<\/li>\n<\/ul>\n\n\n\n<p>Read more: <a href=\"https:\/\/invoicefly.com\/academy\/how-to-price-residential-electrical-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Price Electrical Jobs<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plumbing<\/strong><strong><br><\/strong>Plumbers commonly charge <strong>$80\u2013$130\/hour<\/strong> when the full scope of work isn\u2019t clear upfront \u2014 like leak detection or pipe replacement.<\/li>\n<\/ul>\n\n\n\n<p>Read more: <a href=\"https:\/\/invoicefly.com\/academy\/how-to-price-plumbing-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Price Plumbing Jobs<\/a>\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Carpentry<\/strong><strong><br><\/strong>Finish carpenters or furniture makers may bill <strong>$50\u2013$100\/hour<\/strong> for custom jobs that require hands-on detail and flexibility.<\/li>\n<\/ul>\n\n\n\n<p>Read more: <a href=\"https:\/\/invoicefly.com\/academy\/how-to-quote-carpentry-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Price Carpentry Jobs<\/a><\/p>\n\n\n\n<p>Both pricing styles serve a purpose. Flat rates can make selling and scheduling easier. Hourly pricing offers more flexibility and ensures you&#8217;re paid for every minute worked.<\/p>\n\n\n\n<p><strong>Top Tip: <\/strong>Use these examples to help guide your own pricing strategy \u2014 and keep testing what works best for your customers, your services, and your workflow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quick-tips-when-to-choose-flat-rate-vs-hourly-rate\"><strong>Quick Tips: When to Choose Flat Rate vs. Hourly Rate<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-choose-flat-rate-when\"><strong>Choose flat rate when:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The job scope is fixed<\/li>\n\n\n\n<li>You&#8217;ve done the job many times before<\/li>\n\n\n\n<li>Clients want a clear final price<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-choose-hourly-when\"><strong>Choose hourly when:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The scope may change or grow<\/li>\n\n\n\n<li>You&#8217;re dealing with unknowns or discovery work<\/li>\n\n\n\n<li>The job is open-ended, creative, or technical<\/li>\n<\/ul>\n\n\n\n<p>You can even combine both:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flat rate for the main job<\/li>\n\n\n\n<li>Hourly for scope additions or unexpected changes<\/li>\n<\/ul>\n\n\n\n<p>Whichever pricing method you choose, clarity is essential. Outline expectations in your quotes and contracts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-paying-employees-hourly-vs-flat-rate\"><strong>Paying Employees: Hourly vs. Flat Rate<\/strong><\/h2>\n\n\n\n<p>If you\u2019re hiring others, you\u2019ll also need to decide on hourly rate pay vs. flat rate pay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hourly-rate-pay\"><strong>Hourly Rate Pay<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Based on logged hours<\/li>\n\n\n\n<li>Used for part-time, freelance, and hourly workers<\/li>\n\n\n\n<li>Easier to scale labor for unpredictable workloads<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-flat-rate-pay\"><strong>Flat Rate Pay<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paid by the task or project<\/li>\n\n\n\n<li>Encourages faster turnaround and results<\/li>\n\n\n\n<li>Best when job scope is repeatable<\/li>\n<\/ul>\n\n\n\n<p>When paying employees:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always follow Fair Labor Standards Act (FLSA) guidelines<\/li>\n\n\n\n<li>Ensure flat rate employees meet minimum wage requirements when time is considered<\/li>\n\n\n\n<li>Use time tracking tools to stay compliant<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-paying-employees-hourly-vs-flat-rate-pros-and-cons-comparison-table\"><strong>Paying Employees Hourly vs. Flat Rate: Pros and Cons (Comparison Table)<\/strong><\/h2>\n\n\n\n<p>Choosing between hourly wages and a flat rate pay system can affect productivity, payroll, and morale. Here\u2019s how each approach compares:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Factor<\/td><td>Hourly Pay<\/td><td>Flat Rate Pay<\/td><\/tr><tr><td><strong>Compensation Type<\/strong><\/td><td>Pay per hour worked<\/td><td>Pay per job or task completed<\/td><\/tr><tr><td><strong>Best For<\/strong><\/td><td>Variable or unpredictable tasks<\/td><td>Routine, standardized tasks<\/td><\/tr><tr><td><strong>Administrative Load<\/strong><\/td><td>Requires accurate time tracking<\/td><td>Requires job documentation but less frequent tracking<\/td><\/tr><tr><td><strong>Predictability for Business<\/strong><\/td><td>Less predictable cost based on hours<\/td><td>More predictable cost per task<\/td><\/tr><tr><td><strong>Motivation &amp; Productivity<\/strong><\/td><td>No direct reward for speed<\/td><td>Encourages efficiency and speed<\/td><\/tr><tr><td><strong>Risk for Business<\/strong><\/td><td>Overtime costs, longer task times<\/td><td>Risk of underpayment if tasks go overtime<\/td><\/tr><tr><td><strong>Compliance Needs<\/strong><\/td><td>Must follow FLSA hourly rules<\/td><td>Must ensure pay meets hourly minimum standards<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Both systems can work well, especially when paired with the right role. For example, an hourly employee might suit front-desk support, while flat rate systems are great for technicians with repeatable tasks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-invoice-fly-can-help\"><strong>How Invoice Fly Can Help<\/strong><\/h2>\n\n\n\n<p>Whether you charge a flat rate or by the hour, <strong>Invoice Fly<\/strong> can help streamline your workflow and keep cash flow consistent.<\/p>\n\n\n\n<p>With<a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Invoice Fly\u2019s Invoice Maker<\/a>, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create invoices for any pricing method<\/li>\n\n\n\n<li>Add hourly rates or flat amounts with notes<\/li>\n\n\n\n<li>Track time and convert it into invoices automatically<\/li>\n\n\n\n<li>Accept online payments for faster turnaround<\/li>\n\n\n\n<li>Set up recurring invoices and reminders<\/li>\n<\/ul>\n\n\n\n<p>No matter how you bill, Invoice Fly saves time and helps you stay organized.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a728ca3 e-flex e-con-boxed e-con e-parent\" data-id=\"a728ca3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b097ea4 elementor-widget elementor-widget-heading\" data-id=\"b097ea4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Hourly vs. Flat Rate Pricing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fef280f e-flex e-con-boxed e-con e-parent\" data-id=\"fef280f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6af4888 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"6af4888\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0fea7ab77d\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-6af4888\">\n                        <a href=\"#collapse-8065b3c69d0fea7ab77d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0fea7ab77d\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0fea7ab77d\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What\u2019s better: flat rate or hourly pricing?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0fea7ab77d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-6af4888\" data-parent=\"#accordion-69d0fea7ab77d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">In short,<\/span> <span style=\"font-weight: 400\">there\u2019s no one-size-fits-all answer. Flat rate pricing gives you predictable income and works well for repeatable services. Hourly wages are more flexible and protect your time in custom or variable jobs. Comparing flat rate vs hourly ultimately depends on the service type, your billing process, and how much time you expect to spend.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-6af4888\">\n                        <a href=\"#collapse-f81816a69d0fea7ab77d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69d0fea7ab77d\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69d0fea7ab77d\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do I set a fair flat rate?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69d0fea7ab77d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-6af4888\" data-parent=\"#accordion-69d0fea7ab77d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">To charge a flat rate effectively, estimate the amount of time required to complete the job, factor in materials, overhead expenses, and add a margin for profit. A strong pricing strategy should account for both your time and business costs.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-6af4888\">\n                        <a href=\"#collapse-7276b1569d0fea7ab77d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569d0fea7ab77d\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569d0fea7ab77d\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Do I need a contract for hourly billing?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569d0fea7ab77d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-6af4888\" data-parent=\"#accordion-69d0fea7ab77d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes. When using an hourly rate pay system, always include your hourly fee, job scope, expected hours, and payment terms. This helps clients understand the billing method and prevents confusion down the line.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-6af4888\">\n                        <a href=\"#collapse-775155f69d0fea7ab77d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69d0fea7ab77d\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69d0fea7ab77d\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Can I mix flat rate and hourly pricing?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69d0fea7ab77d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-6af4888\" data-parent=\"#accordion-69d0fea7ab77d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Absolutely. Many businesses use flat rate and hourly pricing together \u2014 for example, charging a flat rate for standard services and switching to hourly pay when the scope increases or becomes unpredictable.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-6af4888\">\n                        <a href=\"#collapse-398b0f069d0fea7ab77d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-398b0f069d0fea7ab77d\" aria-expanded=\"true\" aria-controls=\"Collapse-398b0f069d0fea7ab77d\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How do I invoice clients for either method?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-398b0f069d0fea7ab77d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-6af4888\" data-parent=\"#accordion-69d0fea7ab77d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Use a tool like Invoice Fly to simplify your billing process. Whether you charge an hourly rate or use a flat rate pay system, you can create custom invoices, track payments, and even automate reminders. This works whether you\u2019re dealing with clients or managing salary employees and hourly employees within a team.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What\u2019s better: flat rate or hourly pricing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">In short,<\/span> <span style=\\\"font-weight: 400\\\">there\u2019s no one-size-fits-all answer. Flat rate pricing gives you predictable income and works well for repeatable services. 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Flat rate and hourly pricing both have their [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":62269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152,150],"tags":[],"ppma_author":[101],"class_list":["post-62127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estimating","category-invoicing-and-billing","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is It Better to Charge Hourly or a Flat Rate for Services? | Invoice Fly<\/title>\n<meta name=\"description\" content=\"Hourly vs flat rate pricing: Decide which pricing model, hourly or flat rate, works best for your services. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. Visit elliemckenna.com to explore her portfolio and services.\",\"sameAs\":[\"http:\/\/elliemckenna.com\",\"https:\/\/www.linkedin.com\/in\/ellie-mckenna\/\"],\"gender\":\"female\",\"award\":[\"Eamon Corcoran\",\"CEO\",\"B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint\"],\"knowsAbout\":[\"Invoicing\",\"SaaS\",\"Mobile Apps\",\"Accounting\",\"Home Service Industry. Content Writing: Long-form blog posts\",\"articles\",\"and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy\",\"email campaigns\",\"social media content\",\"and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content\",\"including explainer videos and branded series (e.g.\",\"Armani\u2019s visual search videos). 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=62127"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62127\/revisions"}],"predecessor-version":[{"id":88761,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62127\/revisions\/88761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/62269"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=62127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=62127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=62127"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=62127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}