{"id":62161,"date":"2025-04-25T15:08:14","date_gmt":"2025-04-25T14:08:14","guid":{"rendered":"https:\/\/invoicefly.com\/?p=62161"},"modified":"2026-02-13T11:01:29","modified_gmt":"2026-02-13T10:01:29","slug":"errores-de-facturacion","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/invoicing-mistakes\/","title":{"rendered":"14 errores comunes de facturaci\u00f3n y c\u00f3mo evitarlos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62161\" class=\"elementor elementor-62161\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca5209d e-flex e-con-boxed e-con e-parent\" data-id=\"2ca5209d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa95d14 elementor-widget elementor-widget-text-editor\" data-id=\"4fa95d14\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Invoicing should be simple \u2014 you send a bill, receive payment, and move on. But in reality, a surprising number of small businesses and freelancers make invoicing mistakes that slow down payments, confuse clients, or even cost them money.<\/p>\n\n\n\n<p>From forgetting to follow up to using outdated systems, these errors can pile up quickly and affect your cash flow and client relationships. However, most invoicing mistakes are avoidable with a little strategy and the right tools.<\/p>\n\n\n\n<p>In this guide, we\u2019ll cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is an invoice<\/li>\n\n\n\n<li>Why invoicing mistakes happen<\/li>\n\n\n\n<li>14 invoicing mistakes to watch for<\/li>\n\n\n\n<li>The consequences of common invoice issues<\/li>\n\n\n\n<li>5 best practices to stay on track<\/li>\n\n\n\n<li>How Invoice Fly can simplify your billing process<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s start with the basics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-invoice\"><strong>What Is an Invoice?<\/strong><\/h2>\n\n\n\n<p>An invoice is a commercial document that requests payment for goods or services provided. It typically includes details like a description of the product or service, pricing, total amount due, payment terms, and your business contact information. Invoices help your records stay organized, streamline your payment process, and are essential for maintaining a healthy bottom line.<\/p>\n\n\n\n<p>Want a full breakdown of invoice essentials, types, and use cases? Check out our guide: <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-invoice\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is an Invoice? Everything You Need to Know<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Invoice-Fly-Blog-Banner-02\" class=\"wp-image-28042\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-invoicing-mistakes-happen\"><strong>Why Do Invoicing Mistakes Happen?<\/strong><\/h2>\n\n\n\n<p>Even experienced business owners slip up. Invoicing mistakes happen because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You&#8217;re juggling too many tasks<\/li>\n\n\n\n<li>You\u2019re relying on outdated systems<\/li>\n\n\n\n<li>You don\u2019t have a standardized invoicing process<\/li>\n\n\n\n<li>Staff aren&#8217;t properly trained<\/li>\n<\/ul>\n\n\n\n<p>Manual systems often lack backup and consistency \u2014 leading to delays in receiving payments or creating confusion with clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-14-invoicing-mistakes-to-avoid\"><strong>14 Invoicing Mistakes to Avoid<\/strong><\/h2>\n\n\n\n<p>Here\u2019s a breakdown of the most common invoice errors \u2014 with tips to help you avoid them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-no-reminders\"><strong>1. No Reminders<\/strong><\/h3>\n\n\n\n<p>One of the easiest ways to ensure you get paid on time is to remind clients when a payment is due. Without reminders, even great clients can forget to pay. Set up automatic reminders using accounting software or invoicing tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-missing-or-incorrect-information\"><strong>2. Missing or Incorrect Information<\/strong><\/h3>\n\n\n\n<p>A common mistake is leaving out key details like your business contact information, invoice number, or purchase order references. Always include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Client details<\/li>\n\n\n\n<li>Dates<\/li>\n\n\n\n<li>Clear breakdowns of the goods or services provided<\/li>\n\n\n\n<li>Total amount due<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-unclear-or-missing-payment-terms\"><strong>3. Unclear or Missing Payment Terms<\/strong><\/h3>\n\n\n\n<p>Not specifying terms and conditions creates ambiguity. Always include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When payment is due (e.g. Net 30)<\/li>\n\n\n\n<li>Accepted methods (bank transfer, card, etc.)<\/li>\n\n\n\n<li>Payment fee or late penalty if applicable<\/li>\n<\/ul>\n\n\n\n<p>This keeps expectations clear from the start.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-no-backup-or-documentation\"><strong>4. No Backup or Documentation<\/strong><\/h3>\n\n\n\n<p>When invoicing for a product or service, you need records to support your charges. Keep contracts, time logs, receipts, and email correspondence handy in case clients request proof.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-no-late-fees\"><strong>5. No Late Fees<\/strong><\/h3>\n\n\n\n<p>Without a payment fee or late charge, clients might deprioritize your invoice. Add a clear fee structure after a short grace period to help reduce outstanding invoices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-unbranded-invoices\"><strong>6. Unbranded Invoices<\/strong><\/h3>\n\n\n\n<p>A generic or unbranded invoice can feel impersonal or even suspicious. Including your logo, business name, and consistent formatting builds professionalism and reassures clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-inconsistent-invoicing\"><strong>7. Inconsistent Invoicing<\/strong><\/h3>\n\n\n\n<p>Sending invoices on an irregular schedule confuses clients and disrupts cash flow. Choose a billing cycle that suits your workflow and stick to it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-paper-based-systems\"><strong>8. Paper-Based Systems<\/strong><\/h3>\n\n\n\n<p>Relying on paper is inefficient and outdated. Switching to electronic invoicing or accounting software helps you invoice promptly, store records securely, and track payments more easily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-hidden-fees-or-charges\"><strong>9. Hidden Fees or Charges<\/strong><\/h3>\n\n\n\n<p>Unexpected fees damage trust and often lead to delayed or disputed payments. Always itemise everything and ensure your client agrees to all pricing, including any additional charges, in advance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-not-sending-invoices-promptly\"><strong>10. Not Sending Invoices Promptly<\/strong><\/h3>\n\n\n\n<p>Waiting too long to send an invoice delays everything \u2014 including when you receive payment. For every product or service delivered, invoice promptly to stay ahead of your cash flow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-lack-of-professionalism\"><strong>11. Lack of Professionalism<\/strong><\/h3>\n\n\n\n<p>A common invoice issue is sloppy presentation. Typos, vague descriptions, or unclear formatting can look unprofessional. Clearly describe the amount of time or resources spent, and keep tone and design consistent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-invoicing-the-wrong-customer\"><strong>12. Invoicing the Wrong Customer<\/strong><\/h3>\n\n\n\n<p>Sending an invoice to the wrong contact or department leads to delays. Always confirm the billing contact\u2019s name and email before sending, especially for larger organisations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-13-giving-up-on-unpaid-invoices\"><strong>13. Giving Up on Unpaid Invoices<\/strong><\/h3>\n\n\n\n<p>Don\u2019t let overdue invoices slide. Use a polite, persistent follow-up process. Reminders, escalation steps, and recordkeeping all help you recover the amount of money you\u2019re owed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-14-relying-on-manual-invoicing\"><strong>14. Relying on Manual Invoicing<\/strong><\/h3>\n\n\n\n<p>Manually creating each invoice increases your chance of error \u2014 and wastes a significant amount of time. Automate recurring invoices, use templates, and integrate payment tracking into your accounting software.<\/p>\n\n\n\n<p>Not sure when to use manual vs. digital formats? Learn how formats like proforma invoices can clarify pricing early on: <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-proforma-invoice\/\">What is a Proforma Invoice?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-consequences-of-invoicing-mistakes\"><strong>The Consequences of Invoicing Mistakes<\/strong><\/h2>\n\n\n\n<p>These common mistakes affect more than just your admin routine. They can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delay when you receive payment<\/li>\n\n\n\n<li>Confuse or frustrate clients<\/li>\n\n\n\n<li>Damage your brand\u2019s professionalism<\/li>\n\n\n\n<li>Create accounting headaches<\/li>\n\n\n\n<li>Disrupt your bottom line<\/li>\n<\/ul>\n\n\n\n<p>Each mistake adds friction to your workflow. Over time, that can mean serious revenue loss.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-best-practices-to-avoid-invoicing-mistakes\"><strong>5 Best Practices to Avoid Invoicing Mistakes<\/strong><\/h2>\n\n\n\n<p>These simple strategies help reduce errors and keep your process smooth:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-review-before-sending\"><strong>1. Review Before Sending<\/strong><\/h3>\n\n\n\n<p>Double-check each invoice for correct dates, client contact information, and accurate totals. It only takes a few extra minutes to avoid costly errors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-use-an-invoicing-tool\"><strong>2. Use an Invoicing Tool<\/strong><\/h3>\n\n\n\n<p>A tool like<a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Invoice Fly\u2019s Invoice Maker<\/a> makes it easy to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customise and send professional invoices<\/li>\n\n\n\n<li>Automatically apply terms and conditions<\/li>\n\n\n\n<li>Track when payment is due and when it\u2019s received<\/li>\n\n\n\n<li>Send recurring or saved items for repeat work<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-implement-grace-periods\"><strong>3. Implement Grace Periods<\/strong><\/h3>\n\n\n\n<p>Give clients a short window (e.g. 3\u20135 days) beyond the due date before adding fees. This shows flexibility while still reinforcing boundaries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-set-reminders\"><strong>4. Set Reminders<\/strong><\/h3>\n\n\n\n<p>Use automation to follow up on any overdue invoice. Reminders should be sent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before the payment due date<\/li>\n\n\n\n<li>1\u20132 days after the due date<\/li>\n\n\n\n<li>Weekly until the balance is cleared<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-make-sure-all-staff-know-the-system\"><strong>5. Make Sure All Staff Know the System<\/strong><\/h3>\n\n\n\n<p>If multiple team members handle invoicing, standardise everything \u2014 from the invoice template to how bank account details are shared.<\/p>\n\n\n\n<p>Looking to ensure your payment systems are ready to receive funds? Here&#8217;s what to include for smooth transactions: <a href=\"https:\/\/invoicefly.com\/academy\/invoice-vs-bill-what-is-the-difference\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Information is Needed for Direct Deposit Setup?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-save-time-with-saved-invoice-items\"><strong>Save Time With Saved Invoice Items<\/strong><\/h2>\n\n\n\n<p>If you regularly bill for the same goods or services, save time and stay consistent by saving those line items. This improves accuracy, helps you invoice promptly, and simplifies your workflow for repeat clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-invoice-fly-can-help\"><strong>How Invoice Fly Can Help<\/strong><\/h2>\n\n\n\n<p>Whether you\u2019re a solo freelancer or growing team, Invoice Fly helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create, send, and track invoices in real-time<\/li>\n\n\n\n<li>Accept payments via card, PayPal, or bank transfer<\/li>\n\n\n\n<li>Save invoice items for repeat billing<\/li>\n\n\n\n<li>Reduce admin with automation<\/li>\n<\/ul>\n\n\n\n<p>Simplify your billing method and start collecting payments faster \u2014 without chasing clients.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7268d3a e-flex e-con-boxed e-con e-parent\" data-id=\"7268d3a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-562f34b elementor-widget elementor-widget-heading\" data-id=\"562f34b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Common Invoicing Mistakes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee28938 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"ee28938\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0eb082a1d4\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-ee28938\">\n                        <a href=\"#collapse-8065b3c69d0eb082a1d4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0eb082a1d4\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0eb082a1d4\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What\u2019s the most common invoicing mistake?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0eb082a1d4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-ee28938\" data-parent=\"#accordion-69d0eb082a1d4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Failing to follow up on overdue invoices. Many small businesses forget this step, which delays payments unnecessarily.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-ee28938\">\n                        <a href=\"#collapse-151a87469d0eb082a1d4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-151a87469d0eb082a1d4\" aria-expanded=\"true\" aria-controls=\"Collapse-151a87469d0eb082a1d4\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How soon should I send an invoice after a job?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-151a87469d0eb082a1d4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-ee28938\" data-parent=\"#accordion-69d0eb082a1d4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">As soon as the product or service is delivered. Sending it promptly improves your chance of getting paid on time.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-ee28938\">\n                        <a href=\"#collapse-54dbfb969d0eb082a1d4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-54dbfb969d0eb082a1d4\" aria-expanded=\"true\" aria-controls=\"Collapse-54dbfb969d0eb082a1d4\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is manual invoicing okay for small businesses?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-54dbfb969d0eb082a1d4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-ee28938\" data-parent=\"#accordion-69d0eb082a1d4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">It works early on, but as you grow, accounting software is essential to avoid mistakes and scale your billing process.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-ee28938\">\n                        <a href=\"#collapse-16185aa69d0eb082a1d4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-16185aa69d0eb082a1d4\" aria-expanded=\"true\" aria-controls=\"Collapse-16185aa69d0eb082a1d4\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What makes an invoice look professional?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-16185aa69d0eb082a1d4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-ee28938\" data-parent=\"#accordion-69d0eb082a1d4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Branding, clear contact information, terms and conditions, and an itemized list of services. It should be easy to read and error-free.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-ee28938\">\n                        <a href=\"#collapse-a14454669d0eb082a1d4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-a14454669d0eb082a1d4\" aria-expanded=\"true\" aria-controls=\"Collapse-a14454669d0eb082a1d4\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What if a client refuses to pay?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-a14454669d0eb082a1d4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-ee28938\" data-parent=\"#accordion-69d0eb082a1d4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Follow up consistently. Keep records of all communication and proof of delivery. Escalate if needed through formal notices or legal options.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What\u2019s the most common invoicing mistake?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Failing to follow up on overdue invoices. Many small businesses forget this step, which delays payments unnecessarily.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. How soon should I send an invoice after a job?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">As soon as the product or service is delivered. Sending it promptly improves your chance of getting paid on time.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Is manual invoicing okay for small businesses?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">It works early on, but as you grow, accounting software is essential to avoid mistakes and scale your billing process.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. What makes an invoice look professional?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Branding, clear contact information, terms and conditions, and an itemized list of services. It should be easy to read and error-free.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What if a client refuses to pay?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Follow up consistently. Keep records of all communication and proof of delivery. Escalate if needed through formal notices or legal options.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Invoicing should be simple \u2014 you send a bill, receive payment, and move on. But in reality, a surprising number of small businesses and freelancers make invoicing mistakes that slow down payments, confuse clients, or even cost them money. From forgetting to follow up to using outdated systems, these errors can pile up quickly and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":62304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,150],"tags":[],"ppma_author":[101],"class_list":["post-62161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-invoicing-invoicing-and-billing","category-invoicing-and-billing","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Common Invoicing Mistakes and How to Avoid Them | Invoice Fly<\/title>\n<meta name=\"description\" content=\"Avoid common invoicing mistakes and get paid faster! 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=62161"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62161\/revisions"}],"predecessor-version":[{"id":88772,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62161\/revisions\/88772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/62304"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=62161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=62161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=62161"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=62161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}