{"id":62205,"date":"2025-04-25T10:23:24","date_gmt":"2025-04-25T09:23:24","guid":{"rendered":"https:\/\/invoicefly.com\/?p=62205"},"modified":"2026-02-13T11:01:31","modified_gmt":"2026-02-13T10:01:31","slug":"elementos-de-la-factura-profesional","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/professional-invoice-elements\/","title":{"rendered":"Elementos esenciales de una factura profesional"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62205\" class=\"elementor elementor-62205\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4da8d1 e-flex e-con-boxed e-con e-parent\" data-id=\"1d4da8d1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58df8d29 elementor-widget elementor-widget-text-editor\" data-id=\"58df8d29\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Ever sent an invoice only to wait weeks (or months!) for payment? Your invoice might be the culprit. The difference between amateur billing and professional invoicing isn&#8217;t just appearance. It&#8217;s the difference between &#8220;payment pending&#8221; and &#8220;payment received.&#8221;<\/p>\n\n\n\n<p>Creating professional invoices is super important when you run your own business. A good invoice helps you get paid faster and makes your business look more professional. But what exactly should you include on an invoice to make it effective?<\/p>\n\n\n\n<p>This guide will walk you through all the essential elements of a professional invoice in simple, easy-to-understand language. By the end, you&#8217;ll know exactly what to include to create invoices that look great and help you get paid on time!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-include-on-an-invoice\"><strong>What to Include on an Invoice?<\/strong><\/h2>\n\n\n\n<p>An invoice is basically a bill you send to your customers asking for payment for your products or services. But it&#8217;s more than just asking for money. It&#8217;s a legal document that proves the transaction happened.<\/p>\n\n\n\n<p>To make your invoice effective, you need to include certain key information. Let&#8217;s break down the 10 most important elements every professional invoice should have.<\/p>\n\n\n\n<p>For a more comprehensive understanding of invoices, check out our complete guide: <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-invoice\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is an Invoice? Everything you need to know<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Invoice-Fly-Blog-Banner-02\" class=\"wp-image-28042\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-key-invoice-items\"><strong>10 Key Invoice Items<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-a-standout-header\"><strong>1. A Standout Header<\/strong><\/h3>\n\n\n\n<p>Every invoice should have the word &#8220;INVOICE&#8221; clearly visible at the top. This might seem obvious, but it&#8217;s important! The header immediately tells your customer what the document is.<\/p>\n\n\n\n<p>Make your header stand out by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using a larger font size<\/li>\n\n\n\n<li>Making it bold<\/li>\n\n\n\n<li>Positioning it prominently at the top of the page<\/li>\n<\/ul>\n\n\n\n<p>This simple step helps your invoice get noticed and processed faster, especially if your client receives lots of different documents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-invoice-number-or-a-unique-identifier\"><strong>2. Invoice Number or a Unique Identifier<\/strong><\/h3>\n\n\n\n<p>Each invoice needs its own unique number or identifier. This helps both you and your customer keep track of payments and organize records.<\/p>\n\n\n\n<p>Your invoice numbering system can be simple or detailed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simple: Invoice #001, #002, #003, etc.<\/li>\n\n\n\n<li>Detailed: INV-2023-001 (year + sequential number)<\/li>\n\n\n\n<li>Customer-specific: ABC-001 (customer code + sequential number)<\/li>\n<\/ul>\n\n\n\n<p>Whatever system you choose, be consistent. This makes it easier to find specific invoices later and helps with bookkeeping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-your-company-s-details\"><strong>3. Your Company&#8217;s Details<\/strong><\/h3>\n\n\n\n<p>Your invoice must include your business information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business name<\/li>\n\n\n\n<li>Address<\/li>\n\n\n\n<li>Phone number<\/li>\n\n\n\n<li>Email address<\/li>\n\n\n\n<li>Website (if you have one)<\/li>\n\n\n\n<li>Tax ID number or business registration number (if applicable)<\/li>\n<\/ul>\n\n\n\n<p>If you have a logo, add it to make your invoice look more professional and build brand recognition.<\/p>\n\n\n\n<p>For sole traders or freelancers, you might need to include your personal name along with your business name. This is especially important if your business isn&#8217;t registered as a separate entity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-client-s-details\"><strong>4. Client&#8217;s Details<\/strong><\/h3>\n\n\n\n<p>Just as important as your details are your client&#8217;s details:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Client&#8217;s name (individual or company)<\/li>\n\n\n\n<li>Contact person&#8217;s name (if sending to a company)<\/li>\n\n\n\n<li>Complete address<\/li>\n\n\n\n<li>Phone number<\/li>\n\n\n\n<li>Email address<\/li>\n<\/ul>\n\n\n\n<p>Making sure these details are correct is crucial. Invoices with incorrect information often get delayed or lost, which means you have to wait longer to get paid.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-due-date-on-the-invoice\"><strong>5. Due Date on the Invoice<\/strong><\/h3>\n\n\n\n<p>Always include a clear payment due date on your invoice. This tells your client exactly when you expect to be paid.<\/p>\n\n\n\n<p>Common payment terms include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Due upon receipt (payment expected immediately)<\/li>\n\n\n\n<li>Net 7 (payment due within 7 days)<\/li>\n\n\n\n<li>Net 15 (payment due within 15 days)<\/li>\n\n\n\n<li>Net 30 (payment due within 30 days)<\/li>\n<\/ul>\n\n\n\n<p>Choose payment terms that work for your business and cash flow needs. Whatever terms you choose, make the due date crystal clear to avoid confusion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-goods-or-services-sold\"><strong>6. Goods or Services Sold<\/strong><\/h3>\n\n\n\n<p>The heart of your invoice is the detailed list of what you&#8217;re charging for. For each item, include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear description of the product or service<\/li>\n\n\n\n<li>Quantity or hours<\/li>\n\n\n\n<li>Rate per unit or hour<\/li>\n\n\n\n<li>Subtotal for each line item<\/li>\n<\/ul>\n\n\n\n<p>Be specific in your descriptions. Instead of &#8220;Consulting Services,&#8221; try &#8220;Website SEO Consulting &#8211; 10 hours at $75\/hour.&#8221;<\/p>\n\n\n\n<p>If you&#8217;re providing ongoing services, include the date range: &#8220;Social Media Management, May 1-31, 2023.&#8221;<\/p>\n\n\n\n<p>Detailed descriptions prevent confusion and reduce the chances of payment disputes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-fees-or-taxes-as-an-invoice-component\"><strong>7. Fees or Taxes as an Invoice Component<\/strong><\/h3>\n\n\n\n<p>If you charge additional fees or need to collect taxes, list these separately:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales tax<\/li>\n\n\n\n<li>VAT (Value Added Tax)<\/li>\n\n\n\n<li>Service fees<\/li>\n\n\n\n<li>Shipping or delivery charges<\/li>\n\n\n\n<li>Late fees from previous invoices<\/li>\n<\/ul>\n\n\n\n<p>Make sure each fee or tax is clearly labeled and calculated correctly. This transparency helps build trust with your clients and ensures you&#8217;re collecting the right amount of tax.<\/p>\n\n\n\n<p>For international clients, you might need special tax considerations. Our article on <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-proforma-invoice\/\">What is a Proforma Invoice?<\/a> can help with international transactions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-total-amount-due\"><strong>8. Total Amount Due<\/strong><\/h3>\n\n\n\n<p>After listing all items, fees, and taxes, clearly state the total amount due. This should be easy to find and read. Consider making it bold or placing it in a box.<\/p>\n\n\n\n<p>If you offer discounts, show:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Original subtotal<\/li>\n\n\n\n<li>Discount amount<\/li>\n\n\n\n<li>New subtotal after discount<\/li>\n\n\n\n<li>Taxes\/fees<\/li>\n\n\n\n<li>Final total<\/li>\n<\/ul>\n\n\n\n<p>For example:<\/p>\n\n\n\n<p>Subtotal: $500.00<\/p>\n\n\n\n<p>Discount (10%): -$50.00<\/p>\n\n\n\n<p>New Subtotal: $450.00<\/p>\n\n\n\n<p>Sales Tax (8%): $36.00<\/p>\n\n\n\n<p>TOTAL DUE: $486.00<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-payment-methods\"><strong>9. Payment Methods<\/strong><\/h3>\n\n\n\n<p>Tell your client exactly how they can pay you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Credit\/debit card<\/li>\n\n\n\n<li>Bank transfer\/ACH<\/li>\n\n\n\n<li>Check<\/li>\n\n\n\n<li>PayPal, Venmo, or other payment apps<\/li>\n\n\n\n<li>Cash<\/li>\n<\/ul>\n\n\n\n<p>Include all relevant details for each payment method, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your bank account details for transfers<\/li>\n\n\n\n<li>Links to online payment options<\/li>\n\n\n\n<li>Who to make checks payable to<\/li>\n\n\n\n<li>Physical address for mailing checks<\/li>\n<\/ul>\n\n\n\n<p>The easier you make it to pay, the faster you&#8217;ll receive your money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-the-terms-of-the-transaction\"><strong>10. The Terms of the Transaction<\/strong><\/h3>\n\n\n\n<p>Finally, include any important terms and conditions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Payment due date (as mentioned earlier)<\/li>\n\n\n\n<li>Late payment penalties<\/li>\n\n\n\n<li>Early payment discounts<\/li>\n\n\n\n<li>Refund policy<\/li>\n\n\n\n<li>Warranty information<\/li>\n\n\n\n<li>Any other relevant terms<\/li>\n<\/ul>\n\n\n\n<p>Keep these terms simple and straightforward. Avoid legal jargon when possible, but make sure your bases are covered. If you need help with specific wording for your invoices, our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-write-an-invoice\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Write an Invoice?: Includes Template and Examples<\/a> offers great templates and examples.<\/p>\n\n\n\n<p>For example, Mike runs a small landscaping business and struggled with getting paid on time until he redesigned his invoices.&nbsp;<\/p>\n\n\n\n<p>His new invoices include a bold &#8220;INVOICE&#8221; header at the top, consistent numbering (LAND-2023-001), his company logo and complete contact details, itemized services with specific descriptions (&#8220;Lawn Mowing &#8211; 0.5 acres&#8221; instead of just &#8220;Lawn Services&#8221;), clear payment terms (Net 15), and multiple payment options including a QR code for instant electronic payments.&nbsp;<\/p>\n\n\n\n<p>The result? His average payment time dropped from 45 days to just 12 days, and clients stopped calling with questions about what they were being charged for, saving Mike hours of administrative work each month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-plus-anything-extra\"><strong>\u2026Plus Anything &#8220;Extra&#8221;<\/strong><\/h2>\n\n\n\n<p>While the 10 elements above are essential, there are additional items that can make your invoice even more effective:<\/p>\n\n\n\n<p><strong>Thank You Note<\/strong>: A simple &#8220;Thank you for your business!&#8221; can go a long way in building client relationships.<\/p>\n\n\n\n<p><strong>Special Instructions<\/strong>: Any specific notes about the products or services provided.<\/p>\n\n\n\n<p><strong>Future Appointments<\/strong>: If you&#8217;re a service provider, note the next scheduled appointment.<\/p>\n\n\n\n<p><strong>Reference Numbers<\/strong>: Include any client PO (Purchase Order) numbers or project codes. For more information, see <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-po-number\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is a PO Number? The Ultimate Guide<\/a>.<\/p>\n\n\n\n<p><strong>Summary of Hours<\/strong>: For service-based businesses, a summary of total hours worked over a time period.<\/p>\n\n\n\n<p><strong>Discount Information<\/strong>: Explain any discounts applied and why (loyalty discount, volume discount, etc.).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonus-tips-make-your-invoice-look-professional\"><strong>Bonus Tips \u2013 Make Your Invoice Look Professional!<\/strong><\/h2>\n\n\n\n<p>The appearance of your invoice matters almost as much as the content. Here are some tips to make your invoices look more professional:<\/p>\n\n\n\n<p><strong>Use a Consistent Design<\/strong>: Maintain the same layout, colors, and fonts across all your invoices.<\/p>\n\n\n\n<p><strong>Add Your Logo<\/strong>: Include your business logo to strengthen your brand identity.<\/p>\n\n\n\n<p><strong>Use Color Strategically<\/strong>: A splash of color can make important information stand out, but don&#8217;t overdo it.<\/p>\n\n\n\n<p><strong>White Space Is Your Friend<\/strong>: Don&#8217;t cram too much information together. Use spacing to make your invoice easy to read.<\/p>\n\n\n\n<p><strong>Choose Professional Fonts<\/strong>: Stick to clean, professional fonts like Arial, Calibri, or Helvetica.<\/p>\n\n\n\n<p><strong>Quality Paper for Print Invoices<\/strong>: If you mail physical invoices, use good quality paper.<\/p>\n\n\n\n<p><strong>Mobile-Friendly Digital Invoices<\/strong>: If you send digital invoices, make sure they look good on mobile devices too.<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Templates<\/a> make it easy to create professional-looking invoices without having to design them from scratch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-invoices-for-sole-traders\"><strong>What are Invoices for Sole Traders?<\/strong><\/h2>\n\n\n\n<p>If you&#8217;re a sole trader (also called a sole proprietor), your invoices work the same way as any other business, with a few small differences:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You&#8217;ll include your personal name along with your business name<\/li>\n\n\n\n<li>You&#8217;ll use your personal <a href=\"https:\/\/www.irs.gov\/tin\/taxpayer-identification-numbers-tin\" target=\"_blank\" rel=\"noreferrer noopener\">tax ID<\/a> or <a href=\"https:\/\/www.ssa.gov\/number-card\" target=\"_blank\" rel=\"noreferrer noopener\">Social Security Number<\/a> (unless you have a separate <a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/get-an-employer-identification-number\" target=\"_blank\" rel=\"noreferrer noopener\">EIN<\/a>)<\/li>\n\n\n\n<li>You might need to specify that you&#8217;re a sole trader on the invoice<\/li>\n<\/ol>\n\n\n\n<p>Even as a one-person business, professional invoices are crucial for getting paid properly and on time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-you-need-an-invoice\"><strong>Why Do You Need an Invoice?<\/strong><\/h2>\n\n\n\n<p>Invoices do much more than simply request payment from clients. They serve as legal documents that verify transactions, provide essential records for tax filing, and project a professional image that establishes your business&#8217;s credibility.<\/p>\n\n\n\n<p>Plus, a sharp-looking invoice tells clients you&#8217;re the real deal. It helps you keep tabs on who&#8217;s paid (and who&#8217;s dragging their feet), lets you plan your budget by seeing what money is coming in, and stops those awkward &#8220;but I thought it would cost&#8230;&#8221; conversations before they start. Setting up a solid invoice system now will save you time and money later as your client list grows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-there-s-no-need-to-ask-what-is-an-invoice\"><strong>There&#8217;s No Need to Ask, &#8220;What Is An Invoice?&#8221;<\/strong><\/h2>\n\n\n\n<p>After reading this guide, you should have a clear understanding of what makes a professional invoice. Remember that invoices are more than just payment requests. They&#8217;re a reflection of your business and an important part of your client communication.<\/p>\n\n\n\n<p>By including all the essential elements we&#8217;ve covered, you&#8217;ll create invoices that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get you paid faster<\/li>\n\n\n\n<li>Reduce confusion and questions<\/li>\n\n\n\n<li>Look professional<\/li>\n\n\n\n<li>Provide proper documentation for taxes<\/li>\n\n\n\n<li>Help you track your business income<\/li>\n<\/ul>\n\n\n\n<p>The time you invest in creating good invoice templates will pay off many times over in faster payments and fewer billing headaches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>Creating professional invoices with essential elements isn&#8217;t just busywork. It&#8217;s a direct pipeline to your bank account. While invoice design might not be the most exciting part of running your business, it&#8217;s often the difference between checking your account to find payment received or sending awkward &#8220;just checking on that payment&#8221; emails.<\/p>\n\n\n\n<p>Clear invoices create a smooth path to payment. When clients can instantly see what they purchased, how much they owe, when it&#8217;s due, and exactly how to pay, you&#8217;ve removed every obstacle between them and that &#8220;send payment&#8221; button.<\/p>\n\n\n\n<p>Implement these invoice elements starting with your very next bill, and watch how payment delays and confused client questions begin to disappear. Consider it an investment that pays dividends with every transaction.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0270f47 elementor-widget elementor-widget-heading\" data-id=\"0270f47\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Professional Invoice Elements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-576014f elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"576014f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0fea96ac31\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-576014f\">\n                        <a href=\"#collapse-8065b3c69d0fea96ac31\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0fea96ac31\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0fea96ac31\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How soon should I send an invoice after completing work?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0fea96ac31\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-576014f\" data-parent=\"#accordion-69d0fea96ac31\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Send invoices immediately after completing work\u2014ideally within 24-48 hours. The faster you invoice, the faster you get paid.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-576014f\">\n                        <a href=\"#collapse-f81816a69d0fea96ac31\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69d0fea96ac31\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69d0fea96ac31\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Should I include my bank account details on invoices?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69d0fea96ac31\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-576014f\" data-parent=\"#accordion-69d0fea96ac31\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">For bank transfers, include necessary details. For new clients, consider sending banking information separately or using secure payment links instead.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-576014f\">\n                        <a href=\"#collapse-7276b1569d0fea96ac31\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569d0fea96ac31\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569d0fea96ac31\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What should I do if a client doesn&#039;t pay on time?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569d0fea96ac31\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-576014f\" data-parent=\"#accordion-69d0fea96ac31\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Send a friendly reminder email after the due date, followed by a phone call if needed. Stay professional. Consider implementing late fees for repeat offenders (but state these clearly in your terms).<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-576014f\">\n                        <a href=\"#collapse-775155f69d0fea96ac31\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69d0fea96ac31\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69d0fea96ac31\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Can I create invoices by hand, or should I use software?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69d0fea96ac31\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-576014f\" data-parent=\"#accordion-69d0fea96ac31\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Software generally looks more professional and offers helpful features like automatic numbering, payment tracking, and reminders.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-576014f\">\n                        <a href=\"#collapse-8f2027e69d0fea96ac31\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8f2027e69d0fea96ac31\" aria-expanded=\"true\" aria-controls=\"Collapse-8f2027e69d0fea96ac31\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Is it ok to use the same invoice number twice?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8f2027e69d0fea96ac31\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-576014f\" data-parent=\"#accordion-69d0fea96ac31\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Never use duplicate invoice numbers. For revisions, add a modifier (like \"INV-001-REV\") instead of reusing numbers.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How soon should I send an invoice after completing work?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Send invoices immediately after completing work\u2014ideally within 24-48 hours. The faster you invoice, the faster you get paid.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Should I include my bank account details on invoices?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">For bank transfers, include necessary details. 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Is it ok to use the same invoice number twice?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Never use duplicate invoice numbers. For revisions, add a modifier (like \\\"INV-001-REV\\\") instead of reusing numbers.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ever sent an invoice only to wait weeks (or months!) for payment? Your invoice might be the culprit. The difference between amateur billing and professional invoicing isn&#8217;t just appearance. It&#8217;s the difference between &#8220;payment pending&#8221; and &#8220;payment received.&#8221; Creating professional invoices is super important when you run your own business. A good invoice helps you [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":62432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,150],"tags":[],"ppma_author":[100],"class_list":["post-62205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-invoicing-invoicing-and-billing","category-invoicing-and-billing","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essential Professional Invoice Elements | Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn about the essential professional invoice elements to ensure accurate billing and faster payments. | Invoice Fly\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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impactful narratives for global brands, agencies, and startups. Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Fly"},{"@type":"Person","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023","name":"Jennifer Allerson","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/image\/dab4c11b660ead9e056622a3e2044ab1","url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","caption":"Jennifer Allerson"},"description":"Jennifer Allerson - Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=62205"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62205\/revisions"}],"predecessor-version":[{"id":88774,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62205\/revisions\/88774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/62432"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=62205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=62205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=62205"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=62205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}