{"id":62271,"date":"2025-04-30T12:05:52","date_gmt":"2025-04-30T11:05:52","guid":{"rendered":"https:\/\/invoicefly.com\/?p=62271"},"modified":"2026-02-13T11:10:23","modified_gmt":"2026-02-13T10:10:23","slug":"contabilidad-para-contratistas","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/bookkeeping-for-contractors\/","title":{"rendered":"Gu\u00eda b\u00e1sica de contabilidad para comerciantes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62271\" class=\"elementor elementor-62271\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40f049bf e-flex e-con-boxed e-con e-parent\" data-id=\"40f049bf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d02e090 elementor-widget elementor-widget-text-editor\" data-id=\"d02e090\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>When you&#8217;re busy fixing pipes, wiring homes, or building decks, bookkeeping might be the last thing on your mind. But keeping track of your money matters just as much as delivering quality craftsmanship to your customers. And here&#8217;s the good news: bookkeeping doesn&#8217;t have to eat up your time or give you a headache!<\/p>\n\n<p>This guide cuts through the confusion and gives you the straightforward basics of bookkeeping specifically for folks in the trades\u2014whether you&#8217;re a plumber, electrician, carpenter, painter, or any other type of contractor. We&#8217;ll skip the complicated jargon and focus on what actually helps your business thrive. Just practical, simple advice you can use right away.<\/p>\n\n<h2 id=\"h-why-bookkeeping-matters\" class=\"wp-block-heading\"><strong>Why Bookkeeping Matters<\/strong><\/h2>\n\n<p>You might be wondering why you should bother with bookkeeping when you&#8217;d rather be on job sites. Here are five important reasons:<\/p>\n\n<h3 id=\"h-1-you-need-it-to-do-your-taxes\" class=\"wp-block-heading\"><strong>1. You Need It To Do Your Taxes<\/strong><\/h3>\n\n<p>Tax time is stressful enough without having to dig through shoeboxes of receipts or scroll through a year&#8217;s worth of bank statements. Good bookkeeping means you&#8217;ll have all your income and expenses organized when it&#8217;s time to file your taxes. This saves you time, stress, and potentially money (since you&#8217;re less likely to make mistakes).<\/p>\n\n<h3 id=\"h-2-it-tells-you-where-your-money-is-going\" class=\"wp-block-heading\"><strong>2. It Tells You Where Your Money Is Going<\/strong><\/h3>\n\n<p>Ever wonder why there never seems to be enough money in your account? Even when you&#8217;re working constantly? Proper bookkeeping shows you exactly where your hard-earned cash is going. You might discover you&#8217;re spending way too much on tools, vehicle expenses, or other costs that are eating into your profits.<\/p>\n\n<p>Understanding the difference between your revenue and actual profit is crucial. Our article on <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gross Profit vs. Net Profit: What&#8217;s the Difference?<\/a><\/span> explains this important distinction.<\/p>\n\n<h3 id=\"h-3-it-ensures-that-you-don-t-miss-out-on-tax-deductions\" class=\"wp-block-heading\"><strong>3. It Ensures That You Don&#8217;t Miss Out On Tax Deductions<\/strong><\/h3>\n\n<p>As a tradesperson, you can deduct many business expenses from your taxes. But only if you track them! Things like mileage, tools, supplies, insurance, and even part of your phone bill might be tax-deductible. Without proper bookkeeping, you&#8217;re likely leaving money on the table.<\/p>\n\n<h3 id=\"h-4-you-need-it-to-borrow-money\" class=\"wp-block-heading\"><strong>4. You Need It To Borrow Money<\/strong><\/h3>\n\n<p>If you ever want to get a business loan to buy a new work truck, upgrade your equipment, or expand your business, you&#8217;ll need organized financial records. Banks and lenders want to see that you understand your finances before they&#8217;ll lend you money.<\/p>\n\n<h3 id=\"h-5-it-helps-you-catch-errors-quickly\" class=\"wp-block-heading\"><strong>5. It Helps You Catch Errors Quickly<\/strong><\/h3>\n\n<p>Good bookkeeping helps you spot problems fast. Like a customer who hasn&#8217;t paid, a supplier who overcharged you, or a subscription you&#8217;re paying for but don&#8217;t use. The sooner you catch these issues, the easier they are to fix.<\/p>\n\n<p>Take Mike&#8217;s plumbing business: He kept receipts in a shoebox and only checked his bank balance to see if he had money.<\/p>\n<p>After a costly tax season with extra accountant fees and missed deductions, he started using accounting software, spent 20 minutes each Friday updating his books, and stored digital receipts.\u00a0<\/p>\n\n<p>Within three months, he discovered he was undercharging for certain jobs, found $7,200 in missed tax deductions, and felt much less stressed. His weekly 20-minute habit saved him thousands.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Invoice-Fly-Blog-Banner-02\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-the-first-seven-steps-of-a-bookkeeping-process\" class=\"wp-block-heading\"><strong>The First Seven Steps of a Bookkeeping Process<\/strong><\/h2>\n\n<p>Setting up a bookkeeping system isn&#8217;t as hard as it might seem. Follow these steps to get started:<\/p>\n\n<h3 id=\"h-step-1-separate-your-business-and-personal-expenses\" class=\"wp-block-heading\"><strong>Step 1: Separate Your Business and Personal Expenses<\/strong><\/h3>\n\n<p>This is absolutely the most important step! Open a separate business checking account and get a business credit card. Never mix your personal and business finances. This separation makes bookkeeping much easier and protects you during tax audits.<\/p>\n\n<h3 id=\"h-step-2-choose-a-bookkeeping-system\" class=\"wp-block-heading\"><strong>Step 2: Choose a Bookkeeping System<\/strong><\/h3>\n\n<p>You have two main options:<\/p>\n\n<p><strong>Single-entry bookkeeping:<\/strong> This is the simpler method, similar to balancing a checkbook. You record each transaction once, either as money coming in or going out. This works for many small trades businesses.<\/p>\n\n<p><strong>Double-entry bookkeeping:<\/strong> This more advanced method records each transaction twice (as a debit and a credit). It&#8217;s more accurate but more complex. Most accounting software handles this automatically.<\/p>\n\n<p>For a better understanding of how transactions are tracked, check out our article on <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/invoicefly.com\/academy\/what-is-a-ledger-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is a Ledger Balance?<\/a>.<\/span><\/p>\n\n<h3 id=\"h-step-3-choose-an-accounting-method-cash-or-accrual\" class=\"wp-block-heading\"><strong>Step 3: Choose an Accounting Method: Cash or Accrual<\/strong><\/h3>\n\n<p>You&#8217;ll need to decide between two accounting methods:<\/p>\n\n<p><strong>Cash method:<\/strong> You record transactions only when money actually changes hands. Most trades businesses prefer this simpler approach since it clearly shows your available cash.<\/p>\n\n<p><strong>Accrual method:<\/strong> You record income when earned (when invoiced) and expenses when incurred (when billed), regardless of when money changes hands. This shows truer business performance but requires more bookkeeping work.<\/p>\n\n<h3 id=\"h-step-4-choose-the-right-tools\" class=\"wp-block-heading\"><strong>Step 4: Choose the Right Tools<\/strong><\/h3>\n\n<p>For bookkeeping, you have options. Spreadsheets like <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365\/excel\" target=\"_blank\" rel=\"noreferrer noopener\">Excel<\/a><\/span> or <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/workspace.google.com\/products\/sheets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Sheets<\/a><\/span> can work for simple businesses but need manual entry.<\/p>\n<p>Accounting software connects to your bank, automatically categorizes expenses, and creates reports. Paper ledgers work but risk errors and take more time. Pick what fits your tech comfort level and business complexity.<\/p>\n\n<h3 id=\"h-step-5-make-sure-your-transactions-are-categorized\" class=\"wp-block-heading\"><strong>Step 5: Make Sure Your Transactions Are Categorized<\/strong><\/h3>\n\n<p>Organize your income and expenses into categories that make sense for your business. Common expense categories for tradespeople include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Materials and supplies<\/li>\n\n<li>Tools and equipment<\/li>\n\n<li>Vehicle expenses (gas, repairs, insurance)<\/li>\n\n<li>Insurance (liability, workers&#8217; comp)<\/li>\n\n<li>Labor (employees or subcontractors)<\/li>\n\n<li>Office supplies<\/li>\n\n<li>Advertising and marketing<\/li>\n\n<li>Professional services (accountant, lawyer)<\/li>\n\n<li>Licenses and permits<\/li>\n\n<li>Travel and meals<\/li>\n<\/ul>\n\n<p>Proper categorization makes tax time easier and helps you understand where your money is going.<\/p>\n\n<p>For a deeper understanding of your business finances, you might want to learn about <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Are Financial Projections and How To Do One<\/a><\/span> to plan for future growth.<\/p>\n\n<h3 id=\"h-step-6-choose-a-system-for-storing-your-documents\" class=\"wp-block-heading\"><strong>Step 6: Choose a System for Storing Your Documents<\/strong><\/h3>\n\n<p>Keep all financial documents for at least 7 years for taxes. Digital storage is convenient\u2014scan receipts to cloud services or your accounting software, with many apps offering mobile capture features.\u00a0<\/p>\n\n<p>Physical storage works too, using a filing cabinet organized by month or category, though papers can get lost. Many trades pros use a hybrid approach: physical copies for major purchases, digital for everything else. Choose a system simple enough that you&#8217;ll actually stick with it.<\/p>\n\n<h3 id=\"h-step-7-organize-your-deductions\" class=\"wp-block-heading\"><strong>Step 7: Organize Your Deductions<\/strong><\/h3>\n\n<p>As a tradesperson, you likely have many business expenses that are tax-deductible. Keep special track of:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Vehicle mileage for business use<\/li>\n\n<li>Home office expenses if you run your business from home<\/li>\n\n<li>Tools and equipment purchases<\/li>\n\n<li>Work clothes and protective gear<\/li>\n\n<li>Licensing and certification costs<\/li>\n\n<li>Insurance premiums<\/li>\n\n<li>Business phone and internet costs<\/li>\n<\/ul>\n\n<p>Our <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Maker<\/a><\/span> tool can help you create professional invoices that make it easier to track your income and get paid faster.<\/p>\n\n<h3 id=\"h-step-8-make-bookkeeping-a-habit\" class=\"wp-block-heading\"><strong>Step 8: Make Bookkeeping a Habit<\/strong><\/h3>\n\n<p>Consistency is key for effective bookkeeping. Set aside a specific time each week (like Friday afternoon) to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Record all transactions<\/li>\n\n<li>Send invoices<\/li>\n\n<li>Pay bills<\/li>\n\n<li>File receipts<\/li>\n\n<li>Review your financial position<\/li>\n<\/ul>\n\n<p>Doing a little bit regularly is much easier than trying to catch up on months of bookkeeping all at once.<\/p>\n\n<h2 id=\"h-expert-small-business-bookkeeping-tips\" class=\"wp-block-heading\"><strong>Expert Small Business Bookkeeping Tips<\/strong><\/h2>\n\n<p>Here are some pro tips to make bookkeeping even easier:<\/p>\n\n<ol>\n<li><strong>Use your smartphone:<\/strong> Take pictures of receipts immediately so they don&#8217;t get lost. Many accounting apps have mobile versions that make this simple.<\/li>\n<li><strong>Set up bank feeds:<\/strong> Most accounting software can connect directly to your bank account and automatically import transactions. This saves tons of time on data entry.<\/li>\n<li><strong>Consider a business credit card:<\/strong> This gives you an automatic record of expenses and often provides year-end summaries categorized by expense type.<\/li>\n<li><strong>Create a simple filing system:<\/strong> Whether physical or digital, have a place for invoices, receipts, bank statements, and tax documents.<\/li>\n<li><strong>Track mileage in real-time:<\/strong> Use a mileage tracking app or keep a notebook in your vehicle to log business trips. This is a valuable tax deduction many tradespeople miss.<\/li>\n<li><strong>Review financial statements monthly:<\/strong> Take a few minutes each month to look at your profit and loss statement and understand where you&#8217;re making and spending money.<\/li>\n<\/ol>\n\n<p>Understanding how to track your progress toward financial goals is important. Our article on the <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/invoicefly.com\/academy\/break-even-point-formula\/\" target=\"_blank\" rel=\"noreferrer noopener\">Break-Even Point Formula<\/a><\/span> can help you determine when your business becomes profitable.<\/p>\n\n<h2 id=\"h-small-business-bookkeeping-pitfalls-to-avoid\" class=\"wp-block-heading\"><strong>Small Business Bookkeeping Pitfalls to Avoid<\/strong><\/h2>\n\n<p>Watch out for these common bookkeeping mistakes:<\/p>\n\n<ol>\n<li><strong>Waiting too long between updates:<\/strong> Trying to do months of bookkeeping at once is overwhelming and leads to errors. Stay current with weekly updates.<\/li>\n<li><strong>Mixing personal and business finances:<\/strong> This creates a mess at tax time and might cause you to miss deductions. Keep everything separate!<\/li>\n<li><strong>Not keeping receipts for small purchases:<\/strong> Those $20 supply runs add up and are deductible, but only if you have the receipts to prove them.<\/li>\n<li><strong>Forgetting to reconcile accounts:<\/strong> Regularly compare your records to your bank and credit card statements to catch errors or missing transactions.<\/li>\n<li><strong>Misclassifying workers:<\/strong> Make sure you properly classify employees versus independent contractors, as this affects your tax obligations.<\/li>\n<li><strong>Not backing up your data:<\/strong> Whether you use software or spreadsheets, make sure your financial data is backed up regularly.<\/li>\n<\/ol>\n\n<p>For businesses that have employees, understanding payroll documentation is crucial. Our article on <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/invoicefly.com\/academy\/what-is-a-pay-stub\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is a Pay Stub?<\/a><\/span> explains this important aspect of financial management.<\/p>\n\n<h2 id=\"h-diy-vs-professional-bookkeeping\" class=\"wp-block-heading\"><strong>DIY vs. Professional Bookkeeping<\/strong><\/h2>\n\n<h3 id=\"h-the-diy-approach\" class=\"wp-block-heading\"><strong>The DIY Approach<\/strong><\/h3>\n\n<p>Many tradespeople handle their own bookkeeping, especially when first starting out. The DIY approach works well if:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Your business is relatively small and straightforward<\/li>\n\n<li>You have a small number of transactions each month<\/li>\n\n<li>You&#8217;re comfortable with basic financial concepts<\/li>\n\n<li>You&#8217;re willing to spend a few hours each month on bookkeeping<\/li>\n\n<li>You use user-friendly accounting software<\/li>\n<\/ul>\n\n<p>Even with the DIY approach, it&#8217;s still worth consulting with an accountant at tax time to make sure you&#8217;re claiming all possible deductions.<\/p>\n\n<h3 id=\"h-outsourcing-to-a-professional\" class=\"wp-block-heading\"><strong>Outsourcing to a Professional<\/strong><\/h3>\n\n<p>As your business grows, you might consider hiring a bookkeeper. This makes sense when:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Your time is better spent on revenue-generating work<\/li>\n\n<li>Your business has grown more complex<\/li>\n\n<li>You have employees or subcontractors<\/li>\n\n<li>You dislike or struggle with financial tasks<\/li>\n\n<li>You find yourself falling behind on your bookkeeping<\/li>\n<\/ul>\n\n<p>A professional bookkeeper typically costs $30-$50 per hour, but many tradespeople find the expense well worth it for the time saved and potential tax savings.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n<p>Good bookkeeping doesn&#8217;t have to be a headache! Start with the basics &#8211; keep your business money separate from your personal cash. Pick a simple system that feels right for you, and make it part of your regular routine. Just 20 minutes a week can save you from that tax-time panic and show you what&#8217;s really happening with your business.<\/p>\n\n<p>Remember that the goal of bookkeeping isn&#8217;t just to satisfy the tax authorities. It&#8217;s about giving yourself a clear picture of your financial health so you can build a stronger, more profitable trades business. When you understand your numbers, you can make smarter choices about your pricing, where you&#8217;re spending, and how to grow.<\/p>\n\n<p>Going the DIY route? Let technology help you out! There are plenty of user-friendly apps and software options that make tracking much easier. Setting up a basic system today means less stress and scrambling when April rolls around!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aea4f6 elementor-widget elementor-widget-heading\" data-id=\"3aea4f6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Bookkeeping for Contractors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dc29df e-flex e-con-boxed e-con e-parent\" data-id=\"5dc29df\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-436afbf elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"436afbf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d111be7c534\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-436afbf\">\n                        <a href=\"#collapse-8065b3c69d111be7c534\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d111be7c534\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d111be7c534\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How much time does bookkeeping take each week?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d111be7c534\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-436afbf\" data-parent=\"#accordion-69d111be7c534\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">About 20\u201330 minutes a week if you use accounting software, plus an extra hour each month to double-check everything.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-436afbf\">\n                        <a href=\"#collapse-f81816a69d111be7c534\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69d111be7c534\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69d111be7c534\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Do I need accounting software, or can I use spreadsheets?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69d111be7c534\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-436afbf\" data-parent=\"#accordion-69d111be7c534\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Spreadsheets work for very basic stuff. But software is faster, easier, and helps avoid mistakes. Many options cost under $30 a month.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-436afbf\">\n                        <a href=\"#collapse-7276b1569d111be7c534\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569d111be7c534\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569d111be7c534\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What\u2019s the difference between a bookkeeper and an accountant?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569d111be7c534\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-436afbf\" data-parent=\"#accordion-69d111be7c534\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Bookkeepers track daily money in and out. Accountants help with taxes and big money decisions.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-436afbf\">\n                        <a href=\"#collapse-775155f69d111be7c534\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69d111be7c534\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69d111be7c534\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What records should I keep, and for how long?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69d111be7c534\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-436afbf\" data-parent=\"#accordion-69d111be7c534\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Save receipts, invoices, bank statements, and tax papers for at least 7 years. Keep records for big purchases (like a work truck) until you sell it, plus 7 more years.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-436afbf\">\n                        <a href=\"#collapse-398b0f069d111be7c534\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-398b0f069d111be7c534\" aria-expanded=\"true\" aria-controls=\"Collapse-398b0f069d111be7c534\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How do I handle sales tax?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-398b0f069d111be7c534\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-436afbf\" data-parent=\"#accordion-69d111be7c534\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">If you charge sales tax, you need to send it to your state. Rules are different in each state, so check with your state\u2019s tax office.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How much time does bookkeeping take each week?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">About 20\u201330 minutes a week if you use accounting software, plus an extra hour each month to double-check everything.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Do I need accounting software, or can I use spreadsheets?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Spreadsheets work for very basic stuff. But software is faster, easier, and helps avoid mistakes. 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This [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":62500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[100],"class_list":["post-62271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bookkeeping for Contractors: Basic Guide | Invoice Fly<\/title>\n<meta name=\"description\" content=\"Bookkeeping for contractors can be simple! 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=62271"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62271\/revisions"}],"predecessor-version":[{"id":88817,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62271\/revisions\/88817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/62500"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=62271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=62271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=62271"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=62271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}