{"id":62311,"date":"2025-04-29T13:36:24","date_gmt":"2025-04-29T12:36:24","guid":{"rendered":"https:\/\/invoicefly.com\/?p=62311"},"modified":"2026-02-13T10:36:20","modified_gmt":"2026-02-13T09:36:20","slug":"seguimiento-de-facturas-impagas","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/follow-up-on-unpaid-invoices\/","title":{"rendered":"C\u00f3mo hacer un buen seguimiento de las facturas impagadas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62311\" class=\"elementor elementor-62311\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1411769f e-flex e-con-boxed e-con e-parent\" data-id=\"1411769f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51921eab elementor-widget elementor-widget-text-editor\" data-id=\"51921eab\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Late payments are one of the biggest challenges for small businesses. You\u2019ve sent the invoice, provided the product or service, and waited. But when the payment is due \u2014 nothing arrives.<\/p>\n\n<p>No matter if it has been a few days or several weeks, knowing how to follow up on an unpaid invoice can help. It can keep your relationship with your client professional. It can also help you avoid awkward talks and protect your cash flow.<\/p>\n\n<p>In this guide, we\u2019ll walk through:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What counts as a past due invoice<\/li>\n\n<li>How to follow up at each stage<\/li>\n\n<li>Sample payment reminder emails<\/li>\n\n<li>Tips to reduce delay payments<\/li>\n\n<li>When to escalate \u2014 and how<\/li>\n<\/ul>\n\n<p>Let\u2019s get started.<\/p>\n\n<h2 id=\"h-what-is-a-past-due-invoice\" class=\"wp-block-heading\"><strong>What Is a Past Due Invoice?<\/strong><\/h2>\n\n<p>A past due invoice is one that has not been paid by the invoice due date listed on the original invoice. Once that date passes, the invoice is considered overdue \u2014 even if it\u2019s just by a single day.<\/p>\n\n<p>Many businesses offer grace periods, but technically, payment is due on the specified date. After that, it\u2019s up to the business to begin collecting payments and sending reminders to ensure they\u2019re paid on time.<\/p>\n\n<h2 id=\"h-why-is-it-crucial-to-follow-up-on-an-unpaid-invoice\" class=\"wp-block-heading\"><strong>Why Is It Crucial to Follow Up on an Unpaid Invoice?<\/strong><\/h2>\n\n<p>Unpaid invoices directly affect your business\u2019s cash flow. When you don\u2019t receive payments on time:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>It becomes harder to manage expenses and payroll<\/li>\n\n<li>You lose track of income projections<\/li>\n\n<li>You may struggle with your own vendor payments<\/li>\n<\/ul>\n\n<p>Late or missed payments also cost you valuable time \u2014 especially if you\u2019re chasing multiple clients to pay.<\/p>\n\n<p>Establishing a clear and professional follow-up process helps you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Collect payments faster<\/li>\n\n<li>Reduce the number of days invoices remain unpaid<\/li>\n\n<li>Build trust and set boundaries with clients<\/li>\n\n<li>Maintain positive relationships<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Invoice-Fly-Blog-Banner-02\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-review-past-due-invoices\" class=\"wp-block-heading\"><strong>Review Past Due Invoices<\/strong><\/h2>\n\n<p>Before following up, double-check:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The client\u2019s contact information<\/li>\n\n<li>The terms listed in the original invoice (including due date)<\/li>\n\n<li>Whether a payment has already been received but not yet recorded<\/li>\n\n<li>Any previous communication about the delay<\/li>\n<\/ul>\n\n<p>Sometimes the issue is a missed email, a forgotten bank transfer, or a mix-up on the client\u2019s end. Reviewing these details saves time and makes your message more effective.<\/p>\n\n<h2 id=\"h-send-an-overdue-invoice-notice-via-email\" class=\"wp-block-heading\"><strong>Send an Overdue Invoice Notice via Email<\/strong><\/h2>\n\n<p>Start with a courteous payment reminder email. Keep the tone professional and friendly. Assume the delay is unintentional unless there\u2019s a pattern of non-payment.<\/p>\n\n<p>Be sure to include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The invoice number and due date<\/li>\n\n<li>The outstanding balance<\/li>\n\n<li>A copy or link to the original invoice<\/li>\n\n<li>Accepted payment methods (e.g. credit card payments, bank accounts)<\/li>\n<\/ul>\n\n<p>Still unsure how to word your reminder? Check out our guide on: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/invoicefly.com\/academy\/payment-reminder\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Write an Effective Collection Notice<\/a><\/span><\/p>\n\n<h2 id=\"h-escalate-the-follow-up-if-necessary\" class=\"wp-block-heading\"><strong>Escalate the Follow-Up if Necessary<\/strong><\/h2>\n\n<p>If your first message goes unanswered, or the invoice remains unpaid after 1\u20132 weeks, it\u2019s time to send a stronger follow-up. You can:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Send a second, more direct email<\/li>\n\n<li>Call the client directly<\/li>\n\n<li>CC another contact or department (e.g. Accounts Payable)<\/li>\n<\/ul>\n\n<p>Maintain a professional tone, but make it clear that collecting payment is a priority.<\/p>\n\n<h2 id=\"h-personalize-the-final-communication\" class=\"wp-block-heading\"><strong>Personalize the Final Communication<\/strong><\/h2>\n\n<p>If the invoice is still unpaid after 30 or 60 days, consider sending a final notice. This message should:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Recap the full history of communication<\/li>\n\n<li>Restate the total amount due<\/li>\n\n<li>Include a firm deadline<\/li>\n\n<li>Mention any next steps, such as late fees or legal action<\/li>\n<\/ul>\n\n<p>Being clear and calm helps protect your business. You\u2019re giving the client one last opportunity to resolve the issue without conflict.<\/p>\n\n<h2 id=\"h-take-legal-action\" class=\"wp-block-heading\"><strong>Take Legal Action<\/strong><\/h2>\n\n<p>Legal action should always be a last resort, but sometimes it\u2019s the only way to collect an outstanding balance. This might involve:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Hiring a collections agency<\/li>\n\n<li>Filing a claim in small claims court<\/li>\n\n<li>Working with a lawyer to draft a demand letter<\/li>\n<\/ul>\n\n<p>Be sure to keep records of all communication and invoice documents in case they\u2019re needed in court.<\/p>\n\n<h2 id=\"h-past-due-invoice-email-templates\" class=\"wp-block-heading\"><strong>Past Due Invoice Email Templates<\/strong><\/h2>\n\n<h3 id=\"h-day-1-the-payment-due-date\" class=\"wp-block-heading\"><strong>Day 1: The Payment Due Date<\/strong><\/h3>\n\n<p><strong>Subject:<\/strong> Friendly reminder: Invoice #12345 due today<br \/>Hi [Client Name],<\/p>\n\n<p>Just a reminder that invoice #12345 for [product or service] is due today. Please let us know once the payment is submitted. If you\u2019ve already sent it, feel free to disregard this message!<\/p>\n\n<p>Thanks so much, [Your Name]<\/p>\n\n<h3 id=\"h-day-15-two-weeks-late\" class=\"wp-block-heading\"><strong>Day 15: Two Weeks Late<\/strong><\/h3>\n\n<p><strong>Subject:<\/strong> Follow-up: Invoice #12345 is overdue<br \/>Hi [Client Name],<\/p>\n\n<p>We noticed invoice #12345 is now two weeks past due. Please take a moment to check on the status. You\u2019ll find a copy of the invoice attached.<\/p>\n\n<p>If there\u2019s anything we can do to assist, just let us know.<\/p>\n\n<p>Best, [Your Name]<\/p>\n\n<h3 id=\"h-day-30-one-month-late\" class=\"wp-block-heading\"><strong>Day 30: One Month Late<\/strong><\/h3>\n\n<p><strong>Subject:<\/strong> Payment needed: Invoice #12345 is 30 days overdue<br \/>Hi [Client Name],<\/p>\n\n<p>Our records show invoice #12345 is still unpaid. At this point, we\u2019d greatly appreciate an update.<\/p>\n\n<p>The outstanding balance is [$XXX.XX], and we\u2019ve attached the invoice again for reference.<\/p>\n\n<p>Please let us know your expected payment date.<\/p>\n\n<p>Thank you, [Your Name]<\/p>\n\n<h3 id=\"h-day-60-two-months-late\" class=\"wp-block-heading\"><strong>Day 60: Two Months Late<\/strong><\/h3>\n\n<p><strong>Subject:<\/strong> Final Notice: Invoice #12345<br \/>Hi [Client Name],<\/p>\n\n<p>Despite several reminders, invoice #12345 remains unpaid. This is our final notice before we begin further action to collect payment.<\/p>\n\n<p>Please respond within 5 business days to avoid additional fees or steps.<\/p>\n\n<p>Regards, [Your Name]<\/p>\n\n<p>For more templates, explore Invoice Fly\u2019s\u00a0<\/p>\n\n<h2 id=\"h-unpaid-invoice-email-escalation\" class=\"wp-block-heading\"><strong>Unpaid Invoice Email Escalation<\/strong><\/h2>\n\n<p>Following up on unpaid invoices doesn\u2019t have to feel awkward \u2014 but it should be structured. Using a tiered approach helps guide the client gently at first, then becomes more assertive as the delay continues. Here\u2019s a breakdown of how to escalate communication effectively, without damaging your relationship or sounding aggressive.<\/p>\n\n<h3 id=\"h-1-the-reminder\" class=\"wp-block-heading\"><strong>1. The Reminder<\/strong><\/h3>\n\n<p>This is your first follow-up, typically sent the day payment is due. Keep it light, polite, and helpful.<\/p>\n\n<p><strong>Tone:<\/strong> Friendly and casual.<br \/><strong>Goal:<\/strong> Nudge the client to check their records or initiate the transfer.<\/p>\n\n<p>Example: \u201cHi [Client], just a quick reminder that invoice #12345 is due today. Let us know if you need the payment link re-sent.\u201d<\/p>\n\n<h3 id=\"h-2-the-nudge\" class=\"wp-block-heading\"><strong>2. The Nudge<\/strong><\/h3>\n\n<p>If no payment is received within a week or two, it\u2019s time to follow up again.<\/p>\n\n<p><strong>Tone:<\/strong> Slightly firmer, still respectful.<br \/><strong>Goal:<\/strong> Reinforce urgency without applying pressure.<\/p>\n\n<p>Example: \u201cHi [Client], we noticed invoice #12345 is still outstanding. Could you confirm if payment has been scheduled?\u201d<\/p>\n\n<h3 id=\"h-3-official-notice\" class=\"wp-block-heading\"><strong>3. Official Notice<\/strong><\/h3>\n\n<p>At the 30-day mark, tone becomes more formal.<\/p>\n\n<p><strong>Tone:<\/strong> Professional and direct.<br \/><strong>Goal:<\/strong> Signal that the situation is serious and payment is expected soon.<\/p>\n\n<p>Example: \u201cAs of today, invoice #12345 is 30 days overdue. Please arrange payment or reply with an update by [specific date].\u201d<\/p>\n\n<h3 id=\"h-4-the-direct-ask\" class=\"wp-block-heading\"><strong>4. The Direct Ask<\/strong><\/h3>\n\n<p>Now\u2019s the time for clarity. Ask directly for payment and suggest support options if needed.<\/p>\n\n<p><strong>Tone:<\/strong> Assertive but helpful.<br \/><strong>Goal:<\/strong> Remove ambiguity and show you\u2019re actively managing your billing process.<\/p>\n\n<p>Example: \u201cPlease confirm your expected payment date. If there\u2019s a problem on your end, we\u2019re happy to work with you.\u201d<\/p>\n\n<h3 id=\"h-5-the-final-notice\" class=\"wp-block-heading\"><strong>5. The Final Notice<\/strong><\/h3>\n\n<p>This message communicates the final opportunity to pay before legal or collection steps begin.<\/p>\n\n<p><strong>Tone:<\/strong> Firm and final, without sounding hostile.<br \/><strong>Goal:<\/strong> Make consequences clear while giving a last chance to resolve it.<\/p>\n\n<p>Example: \u201cDespite several attempts, invoice #12345 remains unpaid. This is our final request before escalation. Please respond within 5 business days.\u201d<\/p>\n\n<p>Using this gradual approach helps you stay professional, build trust, and increase your chances of collecting payment. Most importantly, you are protecting your business long term.<\/p>\n\n<h2 id=\"h-tips-for-effective-overdue-invoice-follow-up\" class=\"wp-block-heading\"><strong>Tips for Effective Overdue Invoice Follow-Up<\/strong><\/h2>\n\n<h3 id=\"h-1-agree-upfront-to-a-preferred-invoice-payment-process\" class=\"wp-block-heading\"><strong>1. Agree Upfront to a Preferred Invoice Payment Process<\/strong><\/h3>\n\n<p>Set clear expectations in your contract or service agreement. Outline your invoice schedule, payment methods, and terms.<\/p>\n\n<h3 id=\"h-2-clarify-what-your-customer-is-paying-for-and-when-it-s-due\" class=\"wp-block-heading\"><strong>2. Clarify What Your Customer Is Paying for and When It\u2019s Due<\/strong><\/h3>\n\n<p>Every invoice should include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Itemized list of goods or services<\/li>\n\n<li>Contact information<\/li>\n\n<li>Payment terms and conditions<\/li>\n\n<li>Payment due date<\/li>\n<\/ul>\n\n<h3 id=\"h-3-establish-a-process-for-following-up-on-past-due-invoices\" class=\"wp-block-heading\"><strong>3. Establish a Process for Following Up on Past Due Invoices<\/strong><\/h3>\n\n<p>Create templates and automate payment reminder emails where possible. Stick to your follow-up timeline so no invoice slips through the cracks.<\/p>\n\n<h2 id=\"h-key-takeaways\" class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Always remain professional and calm in your follow-up messages<\/li>\n\n<li>Use a timeline: Day 1, Day 15, Day 30, Day 60<\/li>\n\n<li>Make it easy for clients to pay by offering multiple options<\/li>\n\n<li>Document everything \u2014 especially for long term unpaid invoices<\/li>\n\n<li>Consider escalation only when necessary<\/li>\n<\/ul>\n\n<p>With the right structure in place, following up on unpaid invoices becomes a simple part of doing business \u2014 not a stressful task.<\/p>\n\n<h2 id=\"h-choose-the-best-payment-setup-for-your-business\" class=\"wp-block-heading\"><strong>Choose the Best Payment Setup for Your Business<\/strong><\/h2>\n\n<p>To prevent delays, make it easy for clients to pay:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Offer multiple payment methods (e.g. ACH, credit card payments)<\/li>\n\n<li>Use invoicing software to send invoices and track status<\/li>\n\n<li>Include clear instructions for how to pay<\/li>\n<\/ul>\n\n<p>Looking to simplify the process? Try<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Invoice Fly\u2019s Invoice Maker<\/a><\/span> to automate your reminders, send professional invoices, and manage unpaid invoices with ease.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Late payments are one of the biggest challenges for small businesses. You\u2019ve sent the invoice, provided the product or service, and waited. But when the payment is due \u2014 nothing arrives. No matter if it has been a few days or several weeks, knowing how to follow up on an unpaid invoice can help. It [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":62426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153,150],"tags":[],"ppma_author":[101],"class_list":["post-62311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-billing","category-invoicing-and-billing","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Follow Up on Unpaid Invoices Gracefully | Invoice Fly<\/title>\n<meta name=\"description\" content=\"Follow up on unpaid invoices gracefully with these tips. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=62311"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62311\/revisions"}],"predecessor-version":[{"id":88754,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62311\/revisions\/88754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/62426"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=62311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=62311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=62311"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=62311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}