{"id":62322,"date":"2025-04-30T14:20:49","date_gmt":"2025-04-30T13:20:49","guid":{"rendered":"https:\/\/invoicefly.com\/?p=62322"},"modified":"2026-02-13T11:55:38","modified_gmt":"2026-02-13T10:55:38","slug":"salario-disenador-grafico","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/graphic-designer-salary\/","title":{"rendered":"Gu\u00eda salarial del dise\u00f1ador gr\u00e1fico 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62322\" class=\"elementor elementor-62322\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4a4e8b e-flex e-con-boxed e-con e-parent\" data-id=\"4b4a4e8b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5563f0ff elementor-widget elementor-widget-text-editor\" data-id=\"5563f0ff\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Wondering how much graphic designers make in 2025? Whether you\u2019re thinking about becoming a graphic designer or already working in the field, this guide will help you understand what you can expect to earn.<\/p>\n\n<p>We\u2019ll break down real salary numbers, explain what affects how much you get paid, and share tips to help you boost your income. Whether you\u2019re just starting out or ready to take the next step in your career, this guide will give you the info you need to move forward with confidence.<\/p>\n\n<h2 id=\"h-quick-facts-about-graphic-designer-careers\" class=\"wp-block-heading\"><strong>Quick Facts About Graphic Designer Careers<\/strong><\/h2>\n\n<p>Here\u2019s what the latest numbers from the <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.bls.gov\/ooh\/arts-and-design\/graphic-designers.htm#:~:text=The%20median%20annual%20wage%20for,Similar%20Occupations\" target=\"_blank\" rel=\"noreferrer noopener\">Bureau of Labor Statistics<\/a><\/span> (BLS) say:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Median Pay:<\/strong> $61,300 per year ($29.47 per hour)<\/li>\n\n<li><strong>Education Needed:<\/strong> Usually a bachelor\u2019s degree<\/li>\n\n<li><strong>Number of Jobs (2023):<\/strong> 267,200<\/li>\n\n<li><strong>Job Growth (2023\u20132033):<\/strong> 2% (slower than average)<\/li>\n\n<li><strong>New Openings Each Year:<\/strong> About 21,100<\/li>\n<\/ul>\n\n<p>Even though overall job growth is slow, there are still lots of chances for graphic designers. Especially for those with strong digital skills. Many openings will come from companies needing to replace designers who retire or change careers.<\/p>\n\n<h2 id=\"h-what-is-a-graphic-designer\" class=\"wp-block-heading\"><strong>What is a Graphic Designer?<\/strong><\/h2>\n\n<p>Before diving deeper into salaries, let&#8217;s quickly define what graphic designers actually do. Graphic designers create visual content to communicate messages. They design everything from logos and product packaging to websites, social media graphics, and marketing materials.<\/p>\n\n<p>Today&#8217;s graphic designers typically need to be skilled in:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Digital design software (Adobe Creative Suite, Figma, Canva)<\/li>\n\n<li>Visual communication principles<\/li>\n\n<li>Typography and color theory<\/li>\n\n<li>Layout design<\/li>\n\n<li>Brand development<\/li>\n\n<li>Basic web design principles<\/li>\n\n<li>Sometimes animation and video editing<\/li>\n<\/ul>\n\n<p>Modern graphic designers often specialize in areas like UI\/UX design, motion graphics, brand identity, or packaging design. This specialization can significantly impact earning potential.<\/p>\n\n<h2 id=\"h-how-much-do-graphic-designers-make\" class=\"wp-block-heading\"><strong>How Much Do Graphic Designers Make?<\/strong><\/h2>\n\n<p>The average salary for graphic designers in the United States varies widely based on several factors we&#8217;ll discuss below.<\/p>\n\n<p>Here&#8217;s a breakdown of graphic designer salaries for 2025 by experience level:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Entry-Level (0-2 years):<\/strong> $40,000 &#8211; $50,000<\/li>\n\n<li><strong>Mid-Level (3-5 years):<\/strong> $55,000 &#8211; $75,000<\/li>\n\n<li><strong>Senior-Level (6+ years):<\/strong> $75,000 &#8211; $95,000<\/li>\n\n<li><strong>Art\/Creative Director:<\/strong> $90,000 &#8211; $130,000+<\/li>\n<\/ul>\n\n<p>Freelance graphic designers typically charge between $50-$150 per hour depending on their experience, specialization, and client base. Top freelancers with in-demand skills and strong client relationships can earn well over $100,000 annually.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Invoice-Fly-Blog-Banner-02\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-factors-that-affect-graphic-designer-salary\" class=\"wp-block-heading\"><strong>Factors That Affect Graphic Designer Salary<\/strong><\/h2>\n\n<p>Want to know what impacts how much money you can make as a graphic designer? Here are the big factors that can make a difference in your paycheck:<\/p>\n\n<h3 id=\"h-education-does-school-matter\" class=\"wp-block-heading\"><strong>Education: Does School Matter?<\/strong><\/h3>\n\n<p>While amazing work samples can sometimes count more than degrees, your education can still boost your starting pay:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Self-taught or Bootcamp: Many great designers learn this way and start at about $38,000-$45,000.<\/li>\n\n<li>Two-year degree: Can help you start at $40,000-$50,000.<\/li>\n\n<li>Four-year degree: The most common path, often starting at $45,000-$55,000.<\/li>\n\n<li>Master&#8217;s degree: Not as common, but might start you at $50,000-$60,000 for special jobs.<\/li>\n<\/ul>\n\n<h3 id=\"h-experience-the-biggest-factor\" class=\"wp-block-heading\"><strong>Experience: The Biggest Factor<\/strong><\/h3>\n\n<p>How long you&#8217;ve been designing affects your pay the most:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Just starting (0-2 years): You&#8217;ll work on simpler projects with guidance.<\/li>\n\n<li>Getting established (3-5 years): You&#8217;ll work more on your own and maybe lead small projects.<\/li>\n\n<li>Experienced (6+ years): You might manage teams and handle important projects.<\/li>\n\n<li>Leadership roles (10+ years): You could direct all design work for a company.<\/li>\n<\/ul>\n\n<p>Each year of experience typically adds about 1-2% to your salary, with bigger jumps when you move up to senior roles.<\/p>\n\n<h3 id=\"h-industry-where-you-work\" class=\"wp-block-heading\"><strong>Industry: Where You Work<\/strong><\/h3>\n\n<p>Different types of companies pay very differently:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tech companies: $65,000-$110,000 (highest pay)<\/li>\n\n<li>Ad agencies: $55,000-$95,000<\/li>\n\n<li>Retail companies: $50,000-$85,000<\/li>\n\n<li>Publishing: $48,000-$80,000<\/li>\n\n<li>Non-profits: $45,000-$75,000<\/li>\n<\/ul>\n\n<p>Designers who specialize in UI\/UX for tech companies often make 20-30% more than traditional graphic designers.<\/p>\n\n<h3 id=\"h-location-where-you-live\" class=\"wp-block-heading\"><strong>Location: Where You Live<\/strong><\/h3>\n\n<p>Even with remote work becoming more common, your city still affects your pay:<\/p>\n\n<p><strong>Higher-paying cities:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>San Francisco: $85,000<\/li>\n\n<li>New York: $75,000<\/li>\n\n<li>Seattle: $72,000<\/li>\n<\/ul>\n\n<p><strong>More affordable cities:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Minneapolis: $58,000<\/li>\n\n<li>Dallas: $54,000<\/li>\n\n<li>Detroit: $50,000<\/li>\n<\/ul>\n\n<h3 id=\"h-specialization-focus-on-growing-fields\" class=\"wp-block-heading\"><strong>Specialization: Focus on Growing Fields<\/strong><\/h3>\n\n<p>According to the <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.aiga.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">American Institute of Graphic Arts (AIGA)<\/a><\/span>, some design specialties are growing faster and paying more:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Software design: Growing 22%<\/li>\n\n<li>Web design: Growing 8%<\/li>\n\n<li>Animation: Growing 8%<\/li>\n<\/ul>\n\n<p>For example, Sara started at $42,000 as a junior designer with an associate&#8217;s degree in Columbus. After specializing in UI\/UX design through online courses, she moved to a tech company at $65,000. Now with five years of experience, she works remotely for a San Francisco company earning $87,000 while still living in the affordable Midwest. Her path shows how specialization, continued learning, and strategic job moves can boost earnings without relocating to expensive cities.<\/p>\n\n<h2 id=\"h-where-do-graphic-designers-work\" class=\"wp-block-heading\"><strong>Where Do Graphic Designers Work?<\/strong><\/h2>\n\n<p>Graphic designers work in a variety of settings, each with different salary potential and work environments:<\/p>\n\n<p><strong>In-house:<\/strong> Working directly for a single company across their design needs.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pros: Stable income, benefits, focused brand work<\/li>\n\n<li>Cons: Sometimes less creative variety<\/li>\n\n<li>Average Salary: $55,000 &#8211; $85,000<\/li>\n<\/ul>\n\n<p><strong>Design\/Ad Agencies:<\/strong> Working for agencies that serve multiple clients.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pros: Varied projects, creative environment, advancement opportunities<\/li>\n\n<li>Cons: Can be high-pressure with tight deadlines<\/li>\n\n<li>Average Salary: $58,000 &#8211; $95,000<\/li>\n<\/ul>\n\n<p><strong>Freelance:<\/strong> Self-employed designers who work with multiple clients.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pros: Flexibility, choice of projects, unlimited earning potential<\/li>\n\n<li>Cons: Inconsistent income, self-management challenges<\/li>\n\n<li>Average Income: Highly variable, typically $45,000 &#8211; $100,000+<\/li>\n<\/ul>\n\n<p>If you&#8217;re a freelance graphic designer, managing your invoices professionally can help you get paid faster and maintain good client relationships. Try our <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Maker<\/a><\/span> to create professional-looking invoices in minutes.<\/p>\n\n<h2 id=\"h-job-outlook\" class=\"wp-block-heading\"><strong>Job Outlook<\/strong><\/h2>\n\n<p>But this number doesn\u2019t tell the whole story. Here\u2019s what\u2019s really happening:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Print design jobs<\/strong> (like newspaper and magazine design) are going down as more businesses focus on digital work.<\/li>\n\n<li><strong>Digital design jobs<\/strong> (like web and social media graphics) are growing faster, with web and digital designer jobs expected to grow about <strong>8%<\/strong>.<\/li>\n\n<li><strong>UI\/UX design jobs<\/strong> (designing how websites and apps look and feel) are seeing some of the highest demand. While the BLS doesn\u2019t list a separate growth rate for UI\/UX designers, other industry reports suggest strong growth in this area.<\/li>\n<\/ul>\n\n<p>Today, companies often want specialists such as designers who focus on specific skills like web design, animation, or UX. This is true especially for higher-paying jobs. Being a general graphic designer is still helpful. But learning digital tools and user experience design can give you a big advantage.<\/p>\n\n<h3 id=\"h-changes-in-graphic-design-workplace-trends-2025\" class=\"wp-block-heading\"><strong>Changes in Graphic Design Workplace Trends (2025)<\/strong><\/h3>\n\n<p>The way graphic designers work is changing fast. Here are some key trends shaping the field in 2025:<\/p>\n\n<h4 id=\"h-remote-and-hybrid-work\" class=\"wp-block-heading\"><strong>Remote and Hybrid Work<\/strong><\/h4>\n\n<p>About <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/grafikmagazin.de\/en\/state-of-the-designer-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">97% of graphic designers work remotely at least some of the time<\/a><\/span>. This shift has opened up more jobs outside of major cities like New York or Los Angeles, giving designers access to clients and companies worldwide.<\/p>\n\n<h4 id=\"h-more-project-based-and-freelance-work\" class=\"wp-block-heading\"><strong>More Project-Based and Freelance Work<\/strong><\/h4>\n\n<p>Instead of hiring full-time designers, many companies now hire creatives for short-term projects or freelance work. According to <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/99designs.com\/about\/press-releases\/design-without-borders-2022\" target=\"_blank\" rel=\"noreferrer noopener\">99designs\u2019 Design Without Borders Report<\/a><\/span>, 42% of freelance designers say they prefer project-based work because it gives them flexibility. But it can also mean less job security.<\/p>\n\n<h4 id=\"h-ai-tools-becoming-part-of-the-job\" class=\"wp-block-heading\"><strong>AI Tools Becoming Part of the Job<\/strong><\/h4>\n\n<p>AI tools like <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.adobe.com\/sensei\/generative-ai\/firefly.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Firefly<\/a><\/span>, <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.midjourney.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Midjourney<\/a><\/span>, and <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.canva.com\/magic-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva\u2019s Magic Design<\/a><\/span> are now commonly used for quick concepts, mockups, and simple design tasks. But AI hasn\u2019t replaced designers\u2014instead, those who know how to use these tools well are often more in demand and can charge higher rates.<\/p>\n\n<h4 id=\"h-learning-new-skills-is-a-must\" class=\"wp-block-heading\"><strong>Learning New Skills Is a Must<\/strong><\/h4>\n\n<p>With design tools and platforms changing so quickly, ongoing learning is now part of the job. While there\u2019s no set number of hours per week, surveys like <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/learning.linkedin.com\/resources\/workplace-learning-report\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn\u2019s 2024 Workplace Learning Report<\/a><\/span> show that 94% of employees say they would stay longer at a company that helps them learn new skills. Many designers invest time each month in courses, tutorials, or certifications to keep their skills sharp.<\/p>\n\n<h4 id=\"h-working-across-teams\" class=\"wp-block-heading\"><strong>Working Across Teams<\/strong><\/h4>\n\n<p>Designers today often work closely with marketing, product teams, and software engineers, not just other designers. This means communication skills, basic understanding of areas like user experience (UX), and project management tools like Slack or Trello are now part of a designer\u2019s toolkit.<\/p>\n\n<h2 id=\"h-challenges-graphic-designers-face\" class=\"wp-block-heading\"><strong>Challenges Graphic Designers Face<\/strong><\/h2>\n\n<p>Understanding the challenges in the field can help you position yourself for better opportunities:<\/p>\n\n<p><strong>AI and Automation:<\/strong> Basic design tasks are increasingly automated. Designers need to focus on strategy, creativity, and client relationships to remain valuable.<\/p>\n\n<p><strong>Oversaturation at Entry Level:<\/strong> There&#8217;s fierce competition for entry-level positions, with some job postings receiving well over 200+ applications.<\/p>\n\n<p><strong>Continuous Skills Development:<\/strong> Design software and best practices evolve rapidly, requiring ongoing learning to stay relevant.<\/p>\n\n<p><strong>Undervaluation of Design:<\/strong> Many businesses still view design as an expense rather than an investment, leading to salary pressures.<\/p>\n\n<p><strong>Client Education:<\/strong> Particularly for freelancers, educating clients about the value of good design remains a challenge.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n<p>Graphic design in 2025 offers plenty of opportunities! While traditional jobs grow slowly, digital design roles are booming and often pay more.<\/p>\n\n<p>To earn good money as a designer, learn specialized skills like UI\/UX or animation. Create a portfolio showing real results for clients. Consider remote work to access better-paying jobs while living somewhere affordable.<\/p>\n\n<p>Keep learning new tools and be able to explain how your designs help businesses succeed. Many designers earn above average by focusing on in-demand skills and building great client relationships.<\/p>\n\n<p>With smart choices, graphic design can be both creative and well-paying for years to come. Go for it!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b93937 e-flex e-con-boxed e-con e-parent\" data-id=\"7b93937\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb33a11 elementor-widget elementor-widget-heading\" data-id=\"bb33a11\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Graphic Designer Salaries<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be51a64 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"be51a64\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d14ec32322d\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-be51a64\">\n                        <a href=\"#collapse-8065b3c69d14ec32322d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d14ec32322d\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d14ec32322d\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Do I need a degree to become a graphic designer?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d14ec32322d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-be51a64\" data-parent=\"#accordion-69d14ec32322d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">No, a degree isn\u2019t required. A strong portfolio and real-world experience matter more, especially for freelance and creative roles.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-be51a64\">\n                        <a href=\"#collapse-151a87469d14ec32322d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-151a87469d14ec32322d\" aria-expanded=\"true\" aria-controls=\"Collapse-151a87469d14ec32322d\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Which graphic design specialization pays the most?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-151a87469d14ec32322d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-be51a64\" data-parent=\"#accordion-69d14ec32322d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">UI\/UX design tends to pay the most, often 20\u201330% more than traditional graphic design. Motion graphics, animation, and digital design roles also offer higher salaries, while print design generally pays less.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-be51a64\">\n                        <a href=\"#collapse-54dbfb969d14ec32322d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-54dbfb969d14ec32322d\" aria-expanded=\"true\" aria-controls=\"Collapse-54dbfb969d14ec32322d\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How much do freelance graphic designers make?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-54dbfb969d14ec32322d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-be51a64\" data-parent=\"#accordion-69d14ec32322d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Freelancers typically charge $50 to $150 per hour, depending on their skills and experience. Top freelancers, especially those in digital and UI\/UX, can make over $100,000 a year.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Do I need a degree to become a graphic designer?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">No, a degree isn\u2019t required. A strong portfolio and real-world experience matter more, especially for freelance and creative roles.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Which graphic design specialization pays the most?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">UI\/UX design tends to pay the most, often 20\u201330% more than traditional graphic design. Motion graphics, animation, and digital design roles also offer higher salaries, while print design generally pays less.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. How much do freelance graphic designers make?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Freelancers typically charge $50 to $150 per hour, depending on their skills and experience. Top freelancers, especially those in digital and UI\/UX, can make over $100,000 a year.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wondering how much graphic designers make in 2025? Whether you\u2019re thinking about becoming a graphic designer or already working in the field, this guide will help you understand what you can expect to earn. We\u2019ll break down real salary numbers, explain what affects how much you get paid, and share tips to help you boost [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":62502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[162,181],"tags":[],"ppma_author":[100],"class_list":["post-62322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","category-salary-guides-industries","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Graphic Designer Salary Guide 2025 | Invoice Fly<\/title>\n<meta name=\"description\" content=\"Explore our graphic designer salary guide for 2025. 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Descubra los salarios medios, los factores que influyen en la retribuci\u00f3n y consejos para el crecimiento profesional. | Invoice Fly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/invoicefly.com\/es\/academia\/salario-disenador-grafico\/","og_locale":"es_ES","og_type":"article","og_title":"Graphic Designer Salary Guide 2025","og_description":"Explore our graphic designer salary guide for 2025. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=62322"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62322\/revisions"}],"predecessor-version":[{"id":88732,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/62322\/revisions\/88732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/62502"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=62322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=62322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=62322"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=62322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}