{"id":64817,"date":"2025-05-27T17:14:46","date_gmt":"2025-05-27T16:14:46","guid":{"rendered":"https:\/\/invoicefly.com\/?p=64817"},"modified":"2026-02-13T11:24:47","modified_gmt":"2026-02-13T10:24:47","slug":"aumento-del-precio-del-proveedor","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/supplier-price-increase\/","title":{"rendered":"\u00bfC\u00f3mo responder a una carta de subida de precios de un proveedor?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64817\" class=\"elementor elementor-64817\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c67e318 e-flex e-con-boxed e-con e-parent\" data-id=\"6c67e318\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b38e51e elementor-widget elementor-widget-text-editor\" data-id=\"b38e51e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Nobody likes opening an email to find out prices are going up. If you run a business, getting a price increase letter from your supplier can feel like a punch to the stomach. But don&#8217;t panic! This is a normal part of doing business. And there are plenty of smart ways to handle it.<\/p>\n\n<p>In this guide, we&#8217;ll walk through everything you need to know about responding to supplier price increases. You\u2019ll understand why they happen, practical steps for negotiating better terms, and get examples from business owners who&#8217;ve been there and handled it successfully.<\/p>\n\n<h2 id=\"h-what-is-supplier-cost\" class=\"wp-block-heading\"><strong>What is Supplier Cost?<\/strong><\/h2>\n\n<p>Before diving into price increases, let&#8217;s understand what we&#8217;re talking about. Supplier cost is simply the amount a vendor charges you for their products or services. This includes the actual items plus any additional fees like shipping, handling, or processing.<\/p>\n\n<p>For example, if you run a coffee shop, your supplier costs include the beans, syrups, cups, and anything else needed to serve customers. These costs directly impact how much you charge for that morning latte.<\/p>\n\n<p>Maria, who owns a small bakery in Portland, tracks her supplier costs carefully. Flour and sugar might seem cheap, but when you&#8217;re buying hundreds of pounds monthly, even small price changes make a big difference to her bottom line.<\/p>\n\n<h2 id=\"h-how-suppliers-determine-their-prices\" class=\"wp-block-heading\"><strong>How Suppliers Determine Their Prices<\/strong><\/h2>\n\n<p>Suppliers don&#8217;t just pick random numbers. They calculate prices based on several factors:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Their own costs<\/strong>: What they pay for materials, labor, and transportation<\/li>\n\n<li><strong>Overhead expenses<\/strong>: Rent, utilities, insurance, and other business costs<\/li>\n\n<li><strong>Profit margin<\/strong>: The amount they need to make to stay in business<\/li>\n\n<li><strong>Market conditions<\/strong>: What competitors are charging<\/li>\n\n<li><strong>Your relationship<\/strong>: Long-term customers sometimes get better rates<\/li>\n<\/ul>\n\n<p>Understanding these factors helps you see price increases from their perspective, which is important when you respond.<\/p>\n\n<h2 id=\"h-the-3-most-common-causes-of-a-supplier-price-increase\" class=\"wp-block-heading\"><strong>The 3 Most Common Causes of a Supplier Price Increase<\/strong><\/h2>\n\n<p>When you get that dreaded price increase letter, it usually points to one of these reasons:<\/p>\n\n<h3 id=\"h-1-raw-material-costs-increase\" class=\"wp-block-heading\"><strong>1. Raw Material Costs Increase<\/strong><\/h3>\n\n<p>When suppliers pay more, you usually do too. In 2024, storms wrecked cocoa crops in West Africa, driving up costs for chocolate makers. One <span style=\"color: #0044bb;\"><a style=\"color: #0044bb;\" href=\"https:\/\/spectrumlocalnews.com\/me\/maine\/news\/2025\/03\/05\/cocoa-chocolate-prices-inflation-?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Wisconsin chocolatier<\/span><\/a><\/span> saw cocoa prices spike nearly 200% since 2020. Small shops got letters warning of 15\u201320% price hikes\u2014costs that quickly trickled down to the customer.<\/p>\n\n<h3 id=\"h-2-labor-costs-increase\" class=\"wp-block-heading\"><strong>2. Labor Costs Increase<\/strong><\/h3>\n\n<p>When workers get paid more (due to minimum wage increases, labor shortages, or other factors), your supplier&#8217;s costs go up too.<\/p>\n\n<p>After a nationwide<a href=\"https:\/\/northamerica.visionmagazine.com\/the-economic-factors-fueling-the-trucker-shortage\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #0044bb;\"> trucker shortage in 2023<\/span>,<\/a> a clothing distributor in Texas had to raise driver wages by 25%. They sent notices to their retail clients explaining that delivery fees would increase by 10% to cover these higher labor costs.<\/p>\n\n<h3 id=\"h-3-transportation-costs-increase\" class=\"wp-block-heading\"><strong>3. Transportation Costs Increase<\/strong><\/h3>\n\n<p>Fuel prices, shipping container shortages, or new tariffs can all drive up the cost of getting products from point A to point B.<\/p>\n\n<p>When fuel prices spiked, a produce farm sent letters to all their restaurant customers explaining that delivery charges would temporarily increase by $15 per order. They included a chart showing the direct relationship between diesel prices and their delivery costs.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Invoice-Fly-Blog-Banner-02\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-things-to-consider-when-a-vendor-increases-price\" class=\"wp-block-heading\"><strong>Things to Consider When a Vendor Increases Price<\/strong><\/h2>\n\n<p>Before responding to a price increase, take time to think about these questions:<\/p>\n\n<h3 id=\"h-who-or-what-is-affected\" class=\"wp-block-heading\"><strong>Who or What is Affected?<\/strong><\/h3>\n\n<p>Is this increase affecting just one product or your entire order? Does it impact your best-selling items or things you rarely order?<\/p>\n\n<p>James, who manages purchasing for a pet supply store, received a 12% increase on dog food but not cat products. Looking closely, he realized the increase only affected 30% of his inventory. That helped me prioritize which products needed attention.<\/p>\n\n<h3 id=\"h-what-steps-could-we-take\" class=\"wp-block-heading\"><strong>What Steps Could We Take?<\/strong><\/h3>\n\n<p>Consider your options:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Accept the increase<\/li>\n\n<li>Negotiate better terms<\/li>\n\n<li>Find a new supplier<\/li>\n\n<li>Change your product mix<\/li>\n\n<li>Pass the cost to your customers<\/li>\n<\/ul>\n\n<p>Each option has pros and cons. A thoughtful approach considers all possibilities rather than reacting immediately.<\/p>\n\n<h2 id=\"h-negotiating-in-response-to-a-supplier-price-increase\" class=\"wp-block-heading\"><strong>Negotiating in Response to a Supplier Price Increase<\/strong><\/h2>\n\n<p>When you&#8217;ve thought through the situation, it&#8217;s time to respond. Here are effective strategies that real businesses have used:<\/p>\n\n<h3 id=\"h-listen-to-what-the-supplier-has-to-say\" class=\"wp-block-heading\"><strong>Listen to What the Supplier Has to Say<\/strong><\/h3>\n\n<p>Start by understanding their reasoning. Is it a temporary issue or a long-term change? Is it affecting their entire industry?<\/p>\n\n<p>When timber prices <a href=\"https:\/\/forestmachinemagazine.com\/us-timber-prices-highest-for-3-years\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #0044bb; text-decoration: underline;\">skyrocketed<\/span><\/span><\/a> in 2024, a furniture maker in Michigan called his lumber supplier directly. The supplier explained that the increase was driven by three specific factors and predicted prices would stabilize within six months. This information helped the furniture maker develop a strategic response rather than making knee-jerk decisions.<\/p>\n\n<h3 id=\"h-look-closely-at-the-bill-of-materials\" class=\"wp-block-heading\"><strong>Look Closely at the Bill of Materials<\/strong><\/h3>\n\n<p>Ask for a breakdown of what&#8217;s driving the increase. Sometimes only certain components are affected.<\/p>\n\n<p>Sarah, who runs a candle-making business, challenged a 15% increase on her jar candles. When her supplier shared the details, she discovered the glass containers were up 30% but the wax and fragrance prices hadn&#8217;t changed. This allowed her to negotiate a smaller overall increase of just 8%.<\/p>\n\n<h3 id=\"h-separate-all-your-skus\" class=\"wp-block-heading\"><strong>Separate All Your SKUs<\/strong><\/h3>\n\n<p>Not all products are equally important to your business. Prioritize negotiations on your best-sellers and highest volume items.<\/p>\n\n<p>A gift shop owner in Florida received a 10% increase across 200+ items. Instead of arguing about everything, she focused on negotiating the top 20 products that made up 70% of her orders. The supplier agreed to smaller increases on these key items.<\/p>\n\n<h3 id=\"h-adjust-for-a-temporary-increase\" class=\"wp-block-heading\"><strong>Adjust for a Temporary Increase<\/strong><\/h3>\n\n<p>If the cause is temporary, suggest a temporary solution instead of a permanent price hike.<\/p>\n\n<p>When shipping delays from Asia doubled a toy supplier&#8217;s air freight costs, they initially announced a 20% price increase. A clever retailer proposed a 10% &#8220;temporary logistics surcharge&#8221; instead of a permanent increase. Both parties agreed to remove the surcharge once ocean shipping returned to normal.<\/p>\n\n<h3 id=\"h-use-historical-data\" class=\"wp-block-heading\"><strong>Use Historical Data<\/strong><\/h3>\n\n<p>If you&#8217;ve been a loyal customer, remind the supplier of your history together.<\/p>\n\n<p>Carlos, who owns three Mexican restaurants, pulled up five years of order history showing he had purchased over $350,000 of products from his main food supplier. When faced with a price increase, he used this data to negotiate better terms based on his loyalty and volume.<\/p>\n\n<h3 id=\"h-consider-the-timing\" class=\"wp-block-heading\"><strong>Consider the Timing<\/strong><\/h3>\n\n<p>Is this increase coming at a peak ordering time for you? That might give you some negotiating leverage.<\/p>\n\n<p>A seasonal beach shop successfully delayed a price increase on sunscreen and beach toys from April to September by pointing out that the summer season represented 80% of their annual orders. The supplier preferred keeping the volume rather than risking losing orders during peak season.<\/p>\n\n<h3 id=\"h-explain-your-costs\" class=\"wp-block-heading\"><strong>Explain Your Costs<\/strong><\/h3>\n\n<p>Help suppliers understand your business constraints. Sometimes they don&#8217;t realize how their increases affect you.<\/p>\n\n<p>When a paper supplier increased prices by 18%, a small printing company invited their sales rep to review their pricing model together. They showed how the increase would force them to raise prices by 9% to customers, potentially losing business. The supplier agreed to phase in the increase over six months instead.<\/p>\n\n<h3 id=\"h-share-the-news\" class=\"wp-block-heading\"><strong>Share the News<\/strong><\/h3>\n\n<p>Be upfront with your team and customers about how you&#8217;re handling supplier increases.<\/p>\n\n<p>A popular sandwich shop posted a simple note explaining: &#8220;Due to unprecedented cheese price increases, we&#8217;ve had to slightly raise the price of our melts. We&#8217;ve absorbed half the increase ourselves and appreciate your understanding.&#8221; Customers appreciated the transparency.<\/p>\n\n<h2 id=\"h-best-supplier-cost-reduction-strategies\" class=\"wp-block-heading\"><strong>Best Supplier Cost Reduction Strategies<\/strong><\/h2>\n\n<p>Beyond responding to a specific increase, here are smart strategies to minimize future surprises:<\/p>\n\n<h3 id=\"h-negotiate-lock-in-prices-for-long-term-contracts\" class=\"wp-block-heading\"><strong>Negotiate Lock-in Prices for Long-term Contracts<\/strong><\/h3>\n\n<p>Commit to larger volumes or longer terms in exchange for price stability.<\/p>\n\n<p>After receiving three price increases in eight months, a coffee shop chain negotiated a two-year contract with their bean supplier. They guaranteed monthly minimum purchases in exchange for fixed pricing, allowing them to plan their menu prices with confidence.<\/p>\n\n<h3 id=\"h-transfer-risks-to-external-entities\" class=\"wp-block-heading\"><strong>Transfer Risks to External Entities<\/strong><\/h3>\n\n<p>Use contracts that share the risk of price volatility.<\/p>\n\n<p>A construction company rewrote contracts with suppliers to include &#8220;shared risk&#8221; provisions for materials like copper and concrete. If prices rose above certain thresholds, they would split the difference rather than one side bearing the full impact.<\/p>\n\n<h3 id=\"h-reduce-input-costs\" class=\"wp-block-heading\"><strong>Reduce Input Costs<\/strong><\/h3>\n\n<p>Help your supplier lower their costs to minimize price increases.<\/p>\n\n<p>A clothing boutique worked with their manufacturer to simplify packaging, reducing materials costs by 15%. This collaboration helped offset other rising costs and prevented a planned price increase.<\/p>\n\n<h2 id=\"h-bonus-tip-how-to-tell-a-vendor-their-price-is-too-high\" class=\"wp-block-heading\"><strong>Bonus Tip: How to Tell a Vendor Their Price is Too High<\/strong><\/h2>\n\n<p>Sometimes you need to push back firmly. Here&#8217;s how to do it respectfully:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Be direct but professional: &#8220;I value our partnership, but this increase isn&#8217;t workable for us.&#8221;<\/li>\n\n<li>Come with alternatives: &#8220;Here&#8217;s what would work within our budget&#8230;&#8221;<\/li>\n\n<li>Know your walk-away point: &#8220;If we can&#8217;t find middle ground, we&#8217;ll need to explore other options.&#8221;<\/li>\n<\/ol>\n\n<p>When a brewery received a 25% increase on custom glasses, the owner responded: &#8220;We understand costs have increased, but 25% exceeds our budget. We can accept 10% now, or we could commit to higher volumes for a lower rate. If neither works, we&#8217;ll need to source elsewhere, though we&#8217;d prefer to maintain our relationship.&#8221; The supplier came back with a 12% increase and improved volume discounts.<\/p>\n\n<p>Need more help with business communications? Check out our guide on <span style=\"text-decoration: underline;\"><span style=\"color: #0044bb;\"><a style=\"color: #0044bb; text-decoration: underline;\" href=\"\/academy\/how-to-write-a-price-increase-letter\/\" target=\"_blank\" rel=\"noopener\">How To Write A Price Increase Letter<\/a><\/span><\/span> for the supplier perspective on this conversation.<\/p>\n\n<h2 id=\"h-tools-to-help-you-manage-supplier-costs\" class=\"wp-block-heading\"><strong>Tools to Help You Manage Supplier Costs<\/strong><\/h2>\n\n<p>Managing supplier costs requires good organization. Many businesses use software to track expenses, compare quotes, and analyze spending patterns. This makes it easier to spot problems and opportunities.<\/p>\n\n<p>When dealing with price increases, having a clear record of past purchases helps strengthen your position. Using an <span style=\"text-decoration: underline;\"><span style=\"color: #0044bb;\"><a style=\"color: #0044bb; text-decoration: underline;\" href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\">Invoice Maker<\/a><\/span><\/span> can help you keep all your records organized and professional, making it easier to track your costs over time.<\/p>\n\n<h2 id=\"h-final-thoughts\" class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n<p>Price increases are rarely welcome news, but they&#8217;re a normal part of business. How you respond can make the difference between hurting your bottom line and strengthening your supplier relationships.<\/p>\n\n<p>When you receive your next supplier price increase letter, take a deep breath, use these strategies, and approach the situation as an opportunity to improve your business relationships and processes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d87f3b3 elementor-widget elementor-widget-heading\" data-id=\"d87f3b3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Supplier's Price Increase<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91355af elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"91355af\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d01a08c56d8\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-91355af\">\n                        <a href=\"#collapse-8065b3c69d01a08c56d8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d01a08c56d8\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d01a08c56d8\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Should I automatically look for a new supplier when prices increase?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d01a08c56d8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-91355af\" data-parent=\"#accordion-69d01a08c56d8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Not necessarily. Switching suppliers comes with its own costs and risks. Consider the relationship value, quality, and reliability before making a change just to save a few dollars.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-91355af\">\n                        <a href=\"#collapse-f81816a69d01a08c56d8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69d01a08c56d8\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69d01a08c56d8\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How often should I expect supplier price increases?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69d01a08c56d8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-91355af\" data-parent=\"#accordion-69d01a08c56d8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">In normal market conditions, annual increases of 2-5% are common. However, during periods of high inflation or supply chain disruption, you might see more frequent changes.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-91355af\">\n                        <a href=\"#collapse-7276b1569d01a08c56d8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569d01a08c56d8\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569d01a08c56d8\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is it better to have multiple suppliers or one reliable partner?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569d01a08c56d8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-91355af\" data-parent=\"#accordion-69d01a08c56d8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Having backup suppliers provides security, but strong partnerships with primary vendors often deliver better value through volume discounts and preferential treatment.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-91355af\">\n                        <a href=\"#collapse-775155f69d01a08c56d8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69d01a08c56d8\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69d01a08c56d8\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How do I know if a price increase is fair?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69d01a08c56d8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-91355af\" data-parent=\"#accordion-69d01a08c56d8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Research market conditions, talk to others in your industry, and ask your supplier for specific justifications. Fair increases are transparent and reflect actual cost changes rather than simply increasing profit margins.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-91355af\">\n                        <a href=\"#collapse-04177a669d01a08c56d8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-04177a669d01a08c56d8\" aria-expanded=\"true\" aria-controls=\"Collapse-04177a669d01a08c56d8\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Can I pass all supplier increases directly to my customers?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-04177a669d01a08c56d8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-91355af\" data-parent=\"#accordion-69d01a08c56d8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">You can, but consider the competitive impact. Sometimes absorbing part of the increase while passing along a portion is the most sustainable approach for long-term customer relationships.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Should I automatically look for a new supplier when prices increase?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Not necessarily. Switching suppliers comes with its own costs and risks. Consider the relationship value, quality, and reliability before making a change just to save a few dollars.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. How often should I expect supplier price increases?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">In normal market conditions, annual increases of 2-5% are common. However, during periods of high inflation or supply chain disruption, you might see more frequent changes.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Is it better to have multiple suppliers or one reliable partner?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Having backup suppliers provides security, but strong partnerships with primary vendors often deliver better value through volume discounts and preferential treatment.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. How do I know if a price increase is fair?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Research market conditions, talk to others in your industry, and ask your supplier for specific justifications. Fair increases are transparent and reflect actual cost changes rather than simply increasing profit margins.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. Can I pass all supplier increases directly to my customers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">You can, but consider the competitive impact. 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In [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":64953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[100],"class_list":["post-64817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Respond A Supplier Price Increase Letter? - Invoice Fly<\/title>\n<meta name=\"description\" content=\"Feeling stressed about a supplier price increase? 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Conozca los pasos pr\u00e1cticos para responder con eficacia en nuestra completa gu\u00eda.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/invoicefly.com\/es\/academia\/aumento-del-precio-del-proveedor\/","og_locale":"es_ES","og_type":"article","og_title":"How To Respond To A Supplier Price Increase Letter?","og_description":"Feeling stressed about a supplier price increase? 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=64817"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64817\/revisions"}],"predecessor-version":[{"id":88859,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64817\/revisions\/88859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/64953"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=64817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=64817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=64817"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=64817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}