{"id":64853,"date":"2025-05-23T15:58:39","date_gmt":"2025-05-23T14:58:39","guid":{"rendered":"https:\/\/invoicefly.com\/?p=64853"},"modified":"2026-02-12T17:07:51","modified_gmt":"2026-02-12T16:07:51","slug":"contratos-de-limpieza","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/cleaning-contracts\/","title":{"rendered":"Contratos de limpieza: Su gu\u00eda para ganar m\u00e1s negocios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64853\" class=\"elementor elementor-64853\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16820fd2 e-flex e-con-boxed e-con e-parent\" data-id=\"16820fd2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24928d08 elementor-widget elementor-widget-text-editor\" data-id=\"24928d08\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>If you run a cleaning business, landing the right contracts can be the difference between scraping by and scaling up. Competition in the cleaning business is high \u2014 but winning a contract doesn\u2019t just come down to the lowest bid. Success lies in knowing your market, presenting yourself professionally, and using smart systems that inform decision makers they can rely on you.<\/p>\n\n<p>In this guide, we discuss:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Who cleaning contracts are right for.<\/li>\n\n<li>How to find the most profitable types of clients.<\/li>\n\n<li>What to include in a winning proposal.<\/li>\n\n<li>How to price your services competitively without undervaluing them.<\/li>\n\n<li>Tools that help you save time and win more business.<\/li>\n<\/ul>\n\n<p><strong>Pro tip<\/strong>: If you\u2019re looking to launch your business, head to our <span style=\"text-decoration: underline; color: #0044bb;\"><a style=\"color: #0044bb; text-decoration: underline;\" href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-cleaning-business\/\" target=\"_blank\" rel=\"noopener\">step-by-step guide to starting a cleaning business<\/a><\/span> for everything you need to get set up.<\/p>\n\n<h2 id=\"h-step-1-understand-the-cleaning-contract-market\" class=\"wp-block-heading\"><strong>Step 1: Understand the Cleaning Contract Market<\/strong><\/h2>\n\n<h3 id=\"h-what-are-cleaning-contracts\" class=\"wp-block-heading\"><strong>What are cleaning contracts?<\/strong><\/h3>\n\n<p>Cleaning contracts are formal agreements between a cleaning service provider and a client that outline exactly what will be cleaned, how often, and at what cost. These contracts help clarify expectations on both sides, making them essential for long-term customer relationships.<\/p>\n\n<h3 id=\"h-types-of-cleaning-contracts\" class=\"wp-block-heading\"><strong>Types of cleaning contracts<\/strong><\/h3>\n\n<p>Depending on your service and industry focus, you might work with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Residential clients<\/strong>: Individual homeowners or landlords<\/li>\n\n<li><strong>Commercial clients<\/strong>: Offices, shops, or restaurants<\/li>\n\n<li><strong>Industrial or specialized sectors<\/strong>: Healthcare facilities, schools, construction sites, or public buildings that require compliance with specific standards<\/li>\n<\/ul>\n\n<p>Each contract type comes with its own pricing structure, risks, and expectations, so choosing your focus early on helps shape your sales approach.<\/p>\n\n<h3 id=\"h-why-are-industry-trends-important-nbsp\" class=\"wp-block-heading\"><strong>Why are industry trends important?\u00a0<\/strong><\/h3>\n\n<p>Keeping up with market trends and market conditions gives you a competitive advantage. For example, there\u2019s growing demand for eco-friendly products, tech-enabled reporting, and transparent pricing. According to <a href=\"https:\/\/www.issa.com\/about\/\">ISSA<\/a>, automation and data tracking are becoming standard expectations in larger contracts. Ignoring these shifts can put you behind more modernised competitors.<\/p>\n\n<p>Want to know how pricing differs by sector? Check out our guide: <span style=\"text-decoration: underline; color: #0044bb;\"><a style=\"color: #0044bb; text-decoration: underline;\" href=\"https:\/\/invoicefly.com\/academy\/how-much-to-charge-for-house-cleaning-in-2025\/\" target=\"_blank\" rel=\"noopener\">How Much to Charge for House Cleaning in 2025.<\/a><\/span><\/p>\n\n<h2 id=\"h-step-2-do-your-research\" class=\"wp-block-heading\"><strong>Step 2: Do Your Research<\/strong><\/h2>\n\n<h3 id=\"h-identify-your-target-market\" class=\"wp-block-heading\"><strong>Identify your target market<\/strong><\/h3>\n\n<p>Not every potential customer is a good fit. Take time to narrow in on your ideal contract type and target customer profile.\u00a0<\/p>\n\n<p>For example, do you want long-term clients or one-off jobs? Do you have the staff and certifications to handle high-compliance sectors like healthcare?<\/p>\n\n<p>Understanding your niche helps tailor your offer \u2014 and shows customers you understand theirs.<\/p>\n\n<h3 id=\"h-assess-the-competitive-landscape\" class=\"wp-block-heading\"><strong>Assess the competitive landscape<\/strong><\/h3>\n\n<p>Before quoting or pitching, look at how other cleaning businesses in your area are operating. What price points do they use? What services are bundled? Are they offering tech-driven reports, green products, or extended hours?<\/p>\n\n<p>This kind of competitor analysis gives you benchmarks to work with and helps you find your unique positioning.<\/p>\n\n<h3 id=\"h-gather-testimonials-and-build-client-trust\" class=\"wp-block-heading\"><strong>Gather testimonials and build client trust<\/strong><\/h3>\n\n<p>Nothing speaks louder than happy customers. If you\u2019ve got a few jobs under your belt, ask clients for testimonials that speak to your professionalism, reliability, or results. Adding these to your website, for social proof or sales pitch builds trust \u2014 and helps justify higher pricing if needed.<\/p>\n\n<p><strong>Pro tip: <\/strong>Case studies are especially powerful tools when you can show real-world results like time saved, improved hygiene scores, or cost efficiency.<\/p>\n\n<h2 id=\"h-step-3-create-a-winning-proposal\" class=\"wp-block-heading\"><strong>Step 3: Create a Winning Proposal<\/strong><\/h2>\n\n<h3 id=\"h-what-are-the-key-elements-of-a-cleaning-proposal\" class=\"wp-block-heading\"><strong>What are the key elements of a cleaning proposal?<\/strong><\/h3>\n\n<p>Your proposal should be clear, credible, and tailored to the client. At minimum, it should include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>An introduction to your business<\/li>\n\n<li>A scope of work with deliverables and timelines<\/li>\n\n<li>Your pricing breakdown<\/li>\n\n<li>Terms and conditions (including cancellation, invoicing terms, and service limits)<\/li>\n<\/ul>\n\n<p>Don\u2019t forget to customize it\u2014generic proposals signal a lack of care.<\/p>\n\n<h3 id=\"h-highlight-your-unique-selling-points-usps\" class=\"wp-block-heading\"><strong>Highlight your unique selling points (USPs)<\/strong><\/h3>\n\n<p>What makes your business the right choice? This could be anything from:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Years of experience or specialised training<\/li>\n\n<li>Flexible scheduling or 24\/7 availability<\/li>\n\n<li>Eco-conscious cleaning products<\/li>\n\n<li>Friendly, vetted team members<\/li>\n<\/ul>\n\n<p>Make sure your unique selling points are front and centre.<\/p>\n\n<h3 id=\"h-presentation-matters\" class=\"wp-block-heading\"><strong>Presentation matters<\/strong><\/h3>\n\n<p>Even if your prices are competitive, a poorly formatted or unclear proposal can lose you the job. Use tools that help you create a professional presentation quickly \u2014 and match the polished look of larger firms.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Invoice-Fly-Blog-Banner-02\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-step-4-set-competitive-pricing\" class=\"wp-block-heading\"><strong>Step 4: Set Competitive Pricing<\/strong><\/h2>\n\n<h3 id=\"h-understand-the-cost-structure\" class=\"wp-block-heading\"><strong>Understand the cost structure<\/strong><\/h3>\n\n<p>Before you pitch any price, understand your costs:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Labor (hourly or salaried)<\/li>\n\n<li>Supplies and equipment<\/li>\n\n<li>Overhead (insurance, admin, travel)<\/li>\n\n<li>Profit margin<\/li>\n<\/ul>\n\n<p>Without this, you risk underpricing and draining your business. Our article on <span style=\"text-decoration: underline; color: #0044bb;\"><a style=\"color: #0044bb; text-decoration: underline;\" href=\"https:\/\/invoicefly.com\/academy\/how-much-do-house-cleaners-make\/\" target=\"_blank\" rel=\"noopener\">House Cleaner Salaries<\/a><\/span> can help benchmark pay rates.<\/p>\n\n<h3 id=\"h-don-t-race-to-the-bottom\" class=\"wp-block-heading\"><strong>Don\u2019t race to the bottom<\/strong><\/h3>\n\n<p>While offering lower rates might help win new business, it\u2019s not sustainable long term. Clients who only want the cheapest quote often switch providers frequently. Position your offer around value \u2014 not just price. Developing a pricing strategy will help you avoid underpricing pitfalls.<\/p>\n\n<p>Show how your service solves real problems, saves time, or improves cleanliness scores. Higher pricing is easier to justify when it\u2019s paired with results and strong communication.<\/p>\n\n<h3 id=\"h-offer-tiers-or-packages\" class=\"wp-block-heading\"><strong>Offer tiers or packages<\/strong><\/h3>\n\n<p>Flexible pricing models like flat rates, per-square-foot pricing, or monthly retainers help different clients find a package that suits them. You can also upsell add-ons like deep cleaning or same-day requests.<\/p>\n\n<h2 id=\"h-step-5-master-the-sales-pitch\" class=\"wp-block-heading\"><strong>Step 5: Master the Sales Pitch<\/strong><\/h2>\n\n<h3 id=\"h-effectively-communicate-your-value\" class=\"wp-block-heading\"><strong>Effectively communicate your value<\/strong><\/h3>\n\n<p>The way you talk about your business matters. Avoid focusing only on tasks (\u201cwe mop floors and clean windows\u201d) and instead focus on outcomes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;We help retail teams open faster with spotless storefronts&#8221;<\/li>\n\n<li>&#8220;We make sure your gym meets health standards every day&#8221;<\/li>\n<\/ul>\n\n<p>Frame everything around what\u2019s in it for the client.<\/p>\n\n<h3 id=\"h-learn-how-to-overcome-common-objections\" class=\"wp-block-heading\"><strong>Learn how to overcome common objections<\/strong><\/h3>\n\n<p>Whether it\u2019s pricing, timing, or trust, you need to be prepared for objections:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Why are you more expensive?&#8221; \u2192 &#8220;We include quality control checks and real-time reports.&#8221;<\/li>\n\n<li>&#8220;We already have a provider&#8221; \u2192 &#8220;That\u2019s great\u2014are there any areas they could improve on?&#8221;<\/li>\n<\/ul>\n\n<p>Focus on learning their pain points and positioning your offer as the fix.<\/p>\n\n<h3 id=\"h-always-follow-up\" class=\"wp-block-heading\"><strong>Always follow up<\/strong><\/h3>\n\n<p>Sometimes, it\u2019s the follow-up that seals the deal. If a potential customer goes quiet, don\u2019t assume they\u2019re uninterested. Send a short email to check in, answer questions, or offer a quick meeting. Persistence shows professionalism \u2014 as long as it\u2019s respectful.<\/p>\n\n<h2 id=\"h-step-6-use-technology-to-streamline-the-process\" class=\"wp-block-heading\"><strong>Step 6: Use Technology to Streamline the Process<\/strong><\/h2>\n\n<h3 id=\"h-why-software-helps-win-contracts\" class=\"wp-block-heading\"><strong>Why software helps win contracts<\/strong><\/h3>\n\n<p>Modern clients expect digital experiences \u2014 even in cleaning. The role of software in winning contracts is becoming more and more important as time goes on. Using software to schedule, invoice, and report can set you apart. It also saves you time and reduces admin errors.<\/p>\n\n<p>If you\u2019re still managing everything manually, you risk looking outdated.<\/p>\n\n<h3 id=\"h-real-time-data-and-reporting-nbsp\" class=\"wp-block-heading\"><strong>Real-time data and reporting\u00a0<\/strong><\/h3>\n\n<p>Commercial clients want transparency. Software that offers real-time updates \u2014 such as missed services, task completion, or customer feedback \u2014 can make or break their purchasing decisions.<\/p>\n\n<p>Want to streamline your invoicing process? Try our free <span style=\"text-decoration: underline; color: #0044bb;\"><a style=\"color: #0044bb; text-decoration: underline;\" href=\"\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noopener\">Invoice Maker<\/a><\/span> to speed up billing and get paid faster.<\/p>\n\n<h3 id=\"h-bonus-keep-clients-coming-back\" class=\"wp-block-heading\"><strong>Bonus: Keep Clients Coming Back<\/strong><\/h3>\n\n<p>Winning a contract is just the beginning. Keeping that client means delivering great service, communicating well, and continuously showing value.<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Focus on consistent quality<\/strong> \u2013 Regularly train team members, use checklists, and perform spot checks.<\/li>\n\n<li><strong>Communicate regularly<\/strong> \u2013 Schedule regular communication with your clients for example check-ins and feedback sessions with decision makers.<\/li>\n\n<li><strong>Upsell addition services when appropriate<\/strong> \u2013 Offer seasonal add-ons, sanitising services, or holiday deep cleans.<\/li>\n<\/ol>\n\n<p>For more on protecting your business as you grow, read our <span style=\"text-decoration: underline; color: #0044bb;\"><a style=\"color: #0044bb; text-decoration: underline;\" href=\"https:\/\/invoicefly.com\/academy\/cleaning-business-insurance\/\" target=\"_blank\" rel=\"noopener\">guide to cleaning business insurance.<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1143ed0 e-flex e-con-boxed e-con e-parent\" data-id=\"1143ed0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4624189 elementor-widget elementor-widget-heading\" data-id=\"4624189\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Cleaning Contracts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5009f03 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"5009f03\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69ebcc51ceaa5\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-5009f03\">\n                        <a href=\"#collapse-8065b3c69ebcc51ceaa5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69ebcc51ceaa5\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69ebcc51ceaa5\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How do I get a cleaning contract for the first time?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69ebcc51ceaa5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-5009f03\" data-parent=\"#accordion-69ebcc51ceaa5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Start by identifying low-barrier entry points \u2014 think local property managers, independent realtors, small office complexes, or even Airbnb hosts. These clients often need reliable help but aren\u2019t locked into long vendor agreements. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Focus on making a good impression, keeping your pitch short and results-oriented, and offering a clear scope of work. Even one small job done well can lead to referrals or long-term work.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-5009f03\">\n                        <a href=\"#collapse-f81816a69ebcc51ceaa5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69ebcc51ceaa5\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69ebcc51ceaa5\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What\u2019s better: hourly or flat-rate pricing?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69ebcc51ceaa5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-5009f03\" data-parent=\"#accordion-69ebcc51ceaa5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Both models have pros and cons. Hourly rates give you flexibility and protect against scope creep, especially for one-off or deep-cleaning jobs. Flat-rate pricing, however, is easier for customers to budget for and can help you scale more efficiently with set systems. <\/span><\/p>\n<p><span style=\"font-weight: 400\">For ongoing contracts, flat-rate models tend to be more attractive to decision makers. If you\u2019re unsure what works best for your business, our <\/span><span style=\"text-decoration: underline;color: #0044bb\"><a style=\"color: #0044bb\" href=\"https:\/\/invoicefly.com\/academy\/hourly-vs-flat-rate-pricing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">guide on flat rate vs hourly<\/span><\/a><\/span><span style=\"font-weight: 400\"> pricing breaks it down in detail.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-5009f03\">\n                        <a href=\"#collapse-7276b1569ebcc51ceaa5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569ebcc51ceaa5\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569ebcc51ceaa5\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How long should cleaning contracts last?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569ebcc51ceaa5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-5009f03\" data-parent=\"#accordion-69ebcc51ceaa5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Most contracts fall between 6 and 12 months. That gives both you and the client time to assess whether the service is meeting expectations. Shorter contracts (3 months) may work for trial periods or seasonal needs. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Whatever length you choose, include review checkpoints and a renewal clause to simplify future negotiations.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-5009f03\">\n                        <a href=\"#collapse-775155f69ebcc51ceaa5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69ebcc51ceaa5\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69ebcc51ceaa5\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Do I need a license or insurance to win contracts?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69ebcc51ceaa5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-5009f03\" data-parent=\"#accordion-69ebcc51ceaa5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes \u2014 especially if you\u2019re going after larger commercial or government jobs. Licensing requirements vary by state, but most expect basic registration and some form of liability insurance. Many potential customers will ask for proof of insurance before signing a contract. You can find a full breakdown of what\u2019s needed in our <\/span><span style=\"text-decoration: underline;color: #0044bb\"><a style=\"color: #0044bb\" href=\"https:\/\/invoicefly.com\/academy\/how-to-get-your-house-cleaning-license\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">guide to cleaning business licensing.<\/span><\/a><\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-5009f03\">\n                        <a href=\"#collapse-dc1870c69ebcc51ceaa5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-dc1870c69ebcc51ceaa5\" aria-expanded=\"true\" aria-controls=\"Collapse-dc1870c69ebcc51ceaa5\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What kind of software helps with cleaning contracts?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-dc1870c69ebcc51ceaa5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-5009f03\" data-parent=\"#accordion-69ebcc51ceaa5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Look for tools that combine scheduling, invoicing, proposal generation, and customer communication. Clients love transparency \u2014 so if you can send automated updates or allow real-time service tracking, you\u2019ll stand out from competitors. For an easy win, start with our<\/span> <span style=\"text-decoration: underline;color: #0044bb\"><a style=\"color: #0044bb\" href=\"\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Invoice Maker<\/span><\/a><\/span><span style=\"font-weight: 400\"> to streamline billing and look more professional from day one.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How do I get a cleaning contract for the first time?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Start by identifying low-barrier entry points \u2014 think local property managers, independent realtors, small office complexes, or even Airbnb hosts. These clients often need reliable help but aren\u2019t locked into long vendor agreements. <\/span><\/p>\\n<p><span style=\\\"font-weight: 400\\\">Focus on making a good impression, keeping your pitch short and results-oriented, and offering a clear scope of work. Even one small job done well can lead to referrals or long-term work.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What\u2019s better: hourly or flat-rate pricing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Both models have pros and cons. Hourly rates give you flexibility and protect against scope creep, especially for one-off or deep-cleaning jobs. Flat-rate pricing, however, is easier for customers to budget for and can help you scale more efficiently with set systems. <\/span><\/p>\\n<p><span style=\\\"font-weight: 400\\\">For ongoing contracts, flat-rate models tend to be more attractive to decision makers. If you\u2019re unsure what works best for your business, our <\/span><span style=\\\"text-decoration: underline;color: #0044bb\\\"><a style=\\\"color: #0044bb\\\" href=\\\"https:\/\/invoicefly.com\/academy\/hourly-vs-flat-rate-pricing\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400\\\">guide on flat rate vs hourly<\/span><\/a><\/span><span style=\\\"font-weight: 400\\\"> pricing breaks it down in detail.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. How long should cleaning contracts last?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Most contracts fall between 6 and 12 months. That gives both you and the client time to assess whether the service is meeting expectations. Shorter contracts (3 months) may work for trial periods or seasonal needs. <\/span><\/p>\\n<p><span style=\\\"font-weight: 400\\\">Whatever length you choose, include review checkpoints and a renewal clause to simplify future negotiations.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Do I need a license or insurance to win contracts?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Yes \u2014 especially if you\u2019re going after larger commercial or government jobs. Licensing requirements vary by state, but most expect basic registration and some form of liability insurance. Many potential customers will ask for proof of insurance before signing a contract. You can find a full breakdown of what\u2019s needed in our <\/span><span style=\\\"text-decoration: underline;color: #0044bb\\\"><a style=\\\"color: #0044bb\\\" href=\\\"https:\/\/invoicefly.com\/academy\/how-to-get-your-house-cleaning-license\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400\\\">guide to cleaning business licensing.<\/span><\/a><\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What kind of software helps with cleaning contracts?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Look for tools that combine scheduling, invoicing, proposal generation, and customer communication. Clients love transparency \u2014 so if you can send automated updates or allow real-time service tracking, you\u2019ll stand out from competitors. For an easy win, start with our<\/span> <span style=\\\"text-decoration: underline;color: #0044bb\\\"><a style=\\\"color: #0044bb\\\" href=\\\"\/product\/invoice-maker\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400\\\">Invoice Maker<\/span><\/a><\/span><span style=\\\"font-weight: 400\\\"> to streamline billing and look more professional from day one.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you run a cleaning business, landing the right contracts can be the difference between scraping by and scaling up. Competition in the cleaning business is high \u2014 but winning a contract doesn\u2019t just come down to the lowest bid. Success lies in knowing your market, presenting yourself professionally, and using smart systems that inform [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":64959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163,162,156,157],"tags":[],"ppma_author":[101],"class_list":["post-64853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cleaning","category-industries","category-manage-your-business","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cleaning Contracts: Your Guide to Winning More Business - Invoice Fly<\/title>\n<meta name=\"description\" content=\"Unlock the secrets to winning cleaning contracts. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=64853"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64853\/revisions"}],"predecessor-version":[{"id":88590,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64853\/revisions\/88590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/64959"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=64853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=64853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=64853"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=64853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}