{"id":64867,"date":"2025-05-27T17:18:33","date_gmt":"2025-05-27T16:18:33","guid":{"rendered":"https:\/\/invoicefly.com\/?p=64867"},"modified":"2026-02-12T18:11:09","modified_gmt":"2026-02-12T17:11:09","slug":"marketing-de-plomeria","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/plumbing-marketing\/","title":{"rendered":"Marketing de fontaner\u00eda: Estrategias sencillas para fontaneros"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64867\" class=\"elementor elementor-64867\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0adbce e-flex e-con-boxed e-con e-parent\" data-id=\"3d0adbce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49d8351c elementor-widget elementor-widget-text-editor\" data-id=\"49d8351c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Most plumbing jobs start with a problem \u2014 burst pipes, no hot water, a suspicious smell coming from under the sink. So when customers go looking, they\u2019re not after a brand \u2014 they\u2019re after a fast, trustworthy fix. Your marketing should reflect that. This isn\u2019t always about shiny logos or viral ads; it\u2019s about being the plumber they remember when they have an issue. That means showing up in the right place, with the right message, and making every customer feel like they called the right person.<\/p>\n\n<p>This guide will walk you through:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>How to build a plumbing brand customers remember.<\/li>\n\n<li>Where to invest your marketing budget for the biggest ROI.<\/li>\n\n<li>How to optimise your online presence for local SEO.<\/li>\n\n<li>The tools that help you measure results and improve lead quality.<\/li>\n<\/ul>\n\n<h2 id=\"h-build-your-brand\" class=\"wp-block-heading\"><strong>Build Your Brand<\/strong><\/h2>\n\n<p>Your brand is more than your logo \u2014 it\u2019s the feeling customers get when they interact with your business. What do they remember? What sets you apart from other plumbers in your area?<\/p>\n\n<p>Think beyond tools and trucks. A consistent brand identity includes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A professional logo and colour scheme<\/li>\n\n<li>A clear tagline or mission statement<\/li>\n\n<li>A friendly, reliable tone in your customer communication<\/li>\n\n<li>Uniforms, van wraps, and business cards that match your look<\/li>\n<\/ul>\n\n<p><strong>Pro tip:<\/strong> Use the same branding across your website, email signatures, invoices, and social media platforms to create a cohesive customer journey.<\/p>\n\n<h2 id=\"h-make-your-plumbing-website-mobile-friendly\" class=\"wp-block-heading\"><strong>Make Your Plumbing Website Mobile Friendly<\/strong><\/h2>\n\n<p>Most customers search for plumbers on their phones. If your website isn\u2019t mobile responsive, you\u2019re likely losing leads.<\/p>\n\n<p>Make sure your site:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Loads in under 3 seconds<\/li>\n\n<li>Displays cleanly on all devices<\/li>\n\n<li>Includes a clear call to action (CTA), like \u201cCall Now\u201d or \u201cBook a Free Estimate\u201d<\/li>\n\n<li>Has your contact information and service areas easy to find<\/li>\n<\/ul>\n\n<p>A great mobile experience builds trust instantly and gives potential customers the confidence to reach out.<\/p>\n\n<h4 id=\"h-optimise-your-plumbing-website-for-seo\" class=\"wp-block-heading\"><strong>Optimise Your Plumbing Website for SEO<\/strong><\/h4>\n\n<p>Search Engine Optimization (SEO) is what helps people find you when they Google things like &#8220;emergency plumber near me.&#8221; A strong SEO strategy brings in high-quality leads without the cost of paid ads \u2014 especially when your site speaks directly to the needs of customers in your service area.<\/p>\n\n<p>To get found:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Add keywords like \u201cplumber in [your city]\u201d throughout your site \u2014 including in headings, meta descriptions, and URLs<\/li>\n\n<li>Include a full list of services with clear explanations (e.g. &#8220;water heater installation,&#8221; not just &#8220;plumbing&#8221;)<\/li>\n\n<li>Create location-based landing pages for each suburb or zip code you serve<\/li>\n\n<li>Optimise image file names and alt text with local terms (e.g. &#8220;clogged-drain-orange-county.jpg&#8221;)<\/li>\n\n<li>Regularly publish relevant content, like a blog post answering common plumbing questions or explaining seasonal issues (e.g. frozen pipes in winter)<\/li>\n<\/ul>\n\n<p>And don\u2019t forget your technical SEO: make sure your site is fast, secure (HTTPS), and easy for search engines to crawl.<\/p>\n\n<p>Need help pricing your services as part of your SEO strategy? Read our<a href=\"https:\/\/invoicefly.com\/academy\/how-to-price-plumbing-jobs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #0044bb;\"> 2025 guide to pricing plumbing jobs<\/span>.<\/a><\/p>\n\n<h2 id=\"h-set-manage-and-adjust-your-plumbing-marketing-budget\" class=\"wp-block-heading\"><strong>Set, Manage, and Adjust Your Plumbing Marketing Budget<\/strong><\/h2>\n\n<p>You don\u2019t need a massive budget to see results, but you do need a clear, intentional plan. Most plumbers set aside 5\u201310% of their revenue for marketing \u2014 but how you spend it matters more than how much.<\/p>\n\n<p>Start by mapping your customer journey. Where do your leads come from? Which marketing efforts get them to call, book, or convert? Then allocate budget accordingly.<\/p>\n\n<p>Track your spending across:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Google Local Services Ads<\/li>\n\n<li>Website hosting, maintenance, and SEO improvements<\/li>\n\n<li>Social media advertising and boosted posts<\/li>\n\n<li>Lead generation platforms like Thumbtack or Angi<\/li>\n\n<li>Print campaigns like flyers, door hangers, or mailers<\/li>\n\n<li>Email marketing tools and CRM software<\/li>\n<\/ul>\n\n<p>Also budget for testing. Try small campaigns in different channels and double down on what works. If one strategy flops, don\u2019t just cut it, ask why. Were the calls to action weak? Was the targeting off? A small adjustment can stretch your marketing spend and boost ROI without increasing your budget.<\/p>\n\n<h2 id=\"h-focus-on-lead-tracking-amp-reporting\" class=\"wp-block-heading\"><strong>Focus on Lead Tracking &amp; Reporting<\/strong><\/h2>\n\n<p>If you can\u2019t measure what\u2019s working, you can\u2019t improve it. Every campaign \u2014 from email to Google Ads \u2014 should be tied to clear, detailed lead tracking.<\/p>\n\n<p>Use tools that show:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Where leads come from (your website, Google Local Services Ads, organic search, paid social, referrals, etc.)<\/li>\n\n<li>Which channels convert best and how much each lead costs<\/li>\n\n<li>How long it takes a lead to move from inquiry to booked job<\/li>\n\n<li>Which campaigns generate repeat customers versus one-time jobs<\/li>\n<\/ul>\n\n<p>The goal isn\u2019t just to see numbers. This data is vital in understanding patterns in customer behaviour. For example, are your Facebook leads cheaper but harder to close? Are customers from your Google profile more likely to leave reviews?\u00a0<\/p>\n\n<p>These kinds of insights help you make informed decisions, tighten your messaging, and double down on high-performing channels. They also help you identify gaps (like a well-performing ad leading to a low-converting landing page) so you can optimise every part of your funnel.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Invoice-Fly-Blog-Banner-02\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-demand-transparency-with-call-tracking-software\" class=\"wp-block-heading\"><strong>Demand Transparency with Call Tracking Software<\/strong><\/h2>\n\n<p>Not all leads come through forms with many still come by phone. Use call tracking software to monitor inbound calls and measure the quality of leads from each marketing source.<\/p>\n\n<p>Some tools even let you record calls for training, spot trends, and fine-tune your pitch based on how customers engage.<\/p>\n\n<h2 id=\"h-verify-and-promote-your-google-business-profile-page\" class=\"wp-block-heading\"><strong>Verify and Promote Your Google Business Profile Page<\/strong><\/h2>\n\n<p>Your Google Business Profile (formerly Google My Business) is often the first thing customers see. Keep it up to date with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Your current contact information and service hours<\/li>\n\n<li>Real photos of your team or recent jobs<\/li>\n\n<li>A detailed service list and service areas<\/li>\n\n<li>A steady stream of positive reviews<\/li>\n<\/ul>\n\n<p>This profile builds trust and boosts local SEO, especially when geo-targeting the right audience.<\/p>\n\n<h2 id=\"h-tell-your-company-s-story-in-videos-or-blogs\" class=\"wp-block-heading\"><strong>Tell Your Company\u2019s Story in Videos or Blogs<\/strong><\/h2>\n\n<p>Content marketing builds trust before a customer even picks up the phone. Share your expertise through:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Short explainer videos on common plumbing issues<\/li>\n\n<li>Job site before-and-after photos<\/li>\n\n<li>Blog posts that answer FAQs or highlight customer success stories<\/li>\n<\/ul>\n\n<p>The more you educate, the more customers see you as a credible, approachable expert.<\/p>\n\n<h2 id=\"h-make-your-plumbing-brand-sticky-and-disruptive\" class=\"wp-block-heading\"><strong>Make Your Plumbing Brand Sticky and Disruptive<\/strong><\/h2>\n\n<p>Sticky brands stick in people\u2019s minds. Disruptive ones get talked about. You don\u2019t need to reinvent plumbing\u2014just find a unique angle.<\/p>\n\n<p>Examples:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Offer a \u201cfirst-time customer\u201d discount with a handwritten thank-you note<\/li>\n\n<li>Use humour or bold colours in your social media platform graphics<\/li>\n\n<li>Run a quarterly giveaway in your local area<\/li>\n<\/ul>\n\n<p>These small touches make your business feel more human\u2014and more memorable.<\/p>\n\n<h2 id=\"h-ask-plumbing-customers-for-google-reviews\" class=\"wp-block-heading\"><strong>Ask Plumbing Customers for Google Reviews<\/strong><\/h2>\n\n<p>Reviews aren\u2019t just nice to have \u2014 they directly affect your local rankings and customer trust.<\/p>\n\n<p>Ask every satisfied customer for a review and make it easy by:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Texting a direct Google review link<\/li>\n\n<li>Including a request on your invoice or receipt<\/li>\n\n<li>Offering a small thank-you incentive, like a discount on future service<\/li>\n<\/ul>\n\n<p>Learn how solid customer feedback ties into better long-term earnings in our 2025 plumber salary guide.<\/p>\n\n<h2 id=\"h-master-local-seo-by-geo-targeting-the-right-audience\" class=\"wp-block-heading\"><strong>Master Local SEO by Geo-Targeting the Right Audience<\/strong><\/h2>\n\n<p>Local SEO ensures that when someone searches &#8220;plumber in Sacramento,&#8221; your business appears in the top results.<\/p>\n\n<p>To do this:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Add location-specific keywords to your website and blog<\/li>\n\n<li>Create a separate page for each city or neighbourhood you serve<\/li>\n\n<li>Get backlinks from local directories, vendors, or news sites<\/li>\n<\/ul>\n\n<p>It\u2019s one of the most cost-effective ways to attract relevant customers.<\/p>\n\n<h2 id=\"h-send-targeted-email-campaigns\" class=\"wp-block-heading\"><strong>Send Targeted Email Campaigns<\/strong><\/h2>\n\n<p>Email marketing still works\u2014when it\u2019s done right. Segment your list based on location, service history, or service type, and send:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Seasonal maintenance reminders<\/li>\n\n<li>Limited-time offers or referral programs<\/li>\n\n<li>Helpful how-to tips that keep your business top of mind<\/li>\n<\/ul>\n\n<p>Even a small email campaign can spark repeat business and loyal customers.<\/p>\n\n<h2 id=\"h-invest-in-google-local-services-ads\" class=\"wp-block-heading\"><strong>Invest in Google Local Services Ads<\/strong><\/h2>\n\n<p>Google Local Services Ads (LSAs) put your business at the very top of search results\u2014and you only pay for actual leads.<\/p>\n\n<p>With Google\u2019s \u201cGoogle Guaranteed\u201d badge, it builds instant credibility and gets your phone ringing faster than traditional ads.<\/p>\n\n<h2 id=\"h-leverage-direct-mail-marketing\" class=\"wp-block-heading\"><strong>Leverage Direct Mail Marketing<\/strong><\/h2>\n\n<p>Don\u2019t underestimate old-school methods. Well-designed postcards, door hangers, and fridge magnets can still drive results \u2014 especially in local neighbourhoods with poor digital saturation.<\/p>\n\n<p>Make sure each piece includes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A strong call to action<\/li>\n\n<li>Your contact information<\/li>\n\n<li>A simple, benefit-led message<\/li>\n<\/ul>\n\n<h2 id=\"h-use-an-app-based-plumbing-lead-generation-service\" class=\"wp-block-heading\"><strong>Use an App-Based Plumbing Lead-Generation Service<\/strong><\/h2>\n\n<p>Platforms like HomeAdvisor, Thumbtack, or Angi can help fill your calendar, especially during slower seasons.<\/p>\n\n<p>Choose platforms that:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Let you pre-screen leads<\/li>\n\n<li>Match you with customers in your exact service area<\/li>\n\n<li>Let you pause or adjust your budget any time<\/li>\n<\/ul>\n\n<p>Just remember to track your ROI and avoid relying too heavily on third-party platforms.<\/p>\n\n<h2 id=\"h-measure-the-results-of-your-marketing-campaigns\" class=\"wp-block-heading\"><strong>Measure the Results of Your Marketing Campaigns<\/strong><\/h2>\n\n<p>Track everything\u2014clicks, calls, appointments, and repeat jobs. Then use that data to optimise your efforts.<\/p>\n\n<p>Keep an eye on:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Cost per lead<\/li>\n\n<li>Conversion rate<\/li>\n\n<li>Return on investment (ROI) per channel<\/li>\n<\/ul>\n\n<p>Want a fast, professional way to close jobs and get paid? Use our <span style=\"text-decoration: underline; color: #0044bb;\"><a style=\"color: #0044bb; text-decoration: underline;\" href=\"\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noopener\">Invoice Maker<\/a><\/span> to streamline your billing.<\/p>\n\n<h2 id=\"h-deliver-outstanding-customer-service-from-start-to-finish\" class=\"wp-block-heading\"><strong>Deliver Outstanding Customer Service From Start to Finish<\/strong><\/h2>\n\n<p>No marketing strategy can outshine bad service. From the first call to final follow-up, make sure your customer feels:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Heard<\/li>\n\n<li>Informed<\/li>\n\n<li>Taken care of<\/li>\n<\/ul>\n\n<p>The best marketing often comes from word of mouth, earned through service that goes above and beyond.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74bb3ef elementor-widget elementor-widget-heading\" data-id=\"74bb3ef\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Plumbing Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f906c elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"11f906c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d143923c1a4\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-11f906c\">\n                        <a href=\"#collapse-8065b3c69d143923c1a4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d143923c1a4\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d143923c1a4\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What\u2019s the best marketing strategy for plumbers with a limited budget?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d143923c1a4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-11f906c\" data-parent=\"#accordion-69d143923c1a4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Start with free and low-cost strategies: claim your Google Business Profile, post weekly on social media, and ask for reviews. Direct outreach and referral incentives can also go a long way without breaking the bank.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-11f906c\">\n                        <a href=\"#collapse-f81816a69d143923c1a4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69d143923c1a4\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69d143923c1a4\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Should I hire a marketing agency or do it myself?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69d143923c1a4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-11f906c\" data-parent=\"#accordion-69d143923c1a4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">That depends on your time and budget. Many plumbers start by managing their own marketing, then outsource once they hit a growth ceiling. Focus first on building a system you understand \u2014 then bring in pros to scale it.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-11f906c\">\n                        <a href=\"#collapse-7276b1569d143923c1a4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569d143923c1a4\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569d143923c1a4\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How do I know which campaigns are actually working?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569d143923c1a4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-11f906c\" data-parent=\"#accordion-69d143923c1a4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Use lead tracking tools, Google Analytics, and call tracking software to pinpoint which campaigns drive the most leads and revenue. That way, you can reinvest in what\u2019s working and ditch what\u2019s not.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-11f906c\">\n                        <a href=\"#collapse-775155f69d143923c1a4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69d143923c1a4\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69d143923c1a4\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Do Google Reviews really make a difference?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69d143923c1a4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-11f906c\" data-parent=\"#accordion-69d143923c1a4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Absolutely. Reviews affect both your local SEO and customer trust. A plumber with 100 five-star reviews will get more calls than one with none \u2014 even if they offer the same services.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-11f906c\">\n                        <a href=\"#collapse-7d28cad69d143923c1a4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7d28cad69d143923c1a4\" aria-expanded=\"true\" aria-controls=\"Collapse-7d28cad69d143923c1a4\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What\u2019s one thing I can do today to get more leads?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7d28cad69d143923c1a4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-11f906c\" data-parent=\"#accordion-69d143923c1a4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Update your Google Business Profile. Add photos, your latest contact info, a list of services, and respond to every review. It\u2019s free, fast, and powerful.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With the right strategy, your plumbing business can grow steadily and predictably. Focus on building your brand, tracking your ROI, and showing up where your customers are. The results will follow.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Need help managing payments and invoicing as you grow? Try the <\/span><span style=\"text-decoration: underline;color: #0044bb\"><a style=\"color: #0044bb\" href=\"\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Invoice Maker<\/span><\/a><\/span><span style=\"font-weight: 400\"> to keep things simple and professional.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What\u2019s the best marketing strategy for plumbers with a limited budget?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Start with free and low-cost strategies: claim your Google Business Profile, post weekly on social media, and ask for reviews. Direct outreach and referral incentives can also go a long way without breaking the bank.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Should I hire a marketing agency or do it myself?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">That depends on your time and budget. Many plumbers start by managing their own marketing, then outsource once they hit a growth ceiling. Focus first on building a system you understand \u2014 then bring in pros to scale it.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. How do I know which campaigns are actually working?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Use lead tracking tools, Google Analytics, and call tracking software to pinpoint which campaigns drive the most leads and revenue. That way, you can reinvest in what\u2019s working and ditch what\u2019s not.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Do Google Reviews really make a difference?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Absolutely. Reviews affect both your local SEO and customer trust. A plumber with 100 five-star reviews will get more calls than one with none \u2014 even if they offer the same services.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What\u2019s one thing I can do today to get more leads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Update your Google Business Profile. Add photos, your latest contact info, a list of services, and respond to every review. It\u2019s free, fast, and powerful.<\/span><\/p>\\n<p><span style=\\\"font-weight: 400\\\">With the right strategy, your plumbing business can grow steadily and predictably. Focus on building your brand, tracking your ROI, and showing up where your customers are. The results will follow.<\/span><\/p>\\n<p><span style=\\\"font-weight: 400\\\">Need help managing payments and invoicing as you grow? Try the <\/span><span style=\\\"text-decoration: underline;color: #0044bb\\\"><a style=\\\"color: #0044bb\\\" href=\\\"\/product\/invoice-maker\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400\\\">Invoice Maker<\/span><\/a><\/span><span style=\\\"font-weight: 400\\\"> to keep things simple and professional.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Most plumbing jobs start with a problem \u2014 burst pipes, no hot water, a suspicious smell coming from under the sink. So when customers go looking, they\u2019re not after a brand \u2014 they\u2019re after a fast, trustworthy fix. Your marketing should reflect that. This isn\u2019t always about shiny logos or viral ads; it\u2019s about being [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":64956,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[162,156,166,157],"tags":[],"ppma_author":[101],"class_list":["post-64867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","category-manage-your-business","category-plumbing","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plumbing Marketing: Simple Strategies for Plumbers - Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn how to optimize your plumbing marketing for local SEO and ensure customers find you when they need help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/marketing-de-plomeria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plumbing Marketing: Simple Strategies for Plumbers\" \/>\n<meta property=\"og:description\" content=\"Learn how to optimize your plumbing marketing for local SEO and ensure customers find you when they need help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/marketing-de-plomeria\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-27T16:18:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T17:11:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/05\/Plumbing-Marketing-Simple-Strategies-for-Plumbers.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/plumbing-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/plumbing-marketing\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"Plumbing Marketing: Simple Strategies for Plumbers\",\"datePublished\":\"2025-05-27T16:18:33+00:00\",\"dateModified\":\"2026-02-12T17:11:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/plumbing-marketing\/\"},\"wordCount\":1811,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/plumbing-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/05\/Plumbing-Marketing-Simple-Strategies-for-Plumbers.webp\",\"articleSection\":[\"Industries\",\"Manage your business\",\"Plumbing\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/plumbing-marketing\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/plumbing-marketing\/\",\"name\":\"Plumbing Marketing: Simple Strategies for Plumbers - 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Author Profile Name: Ellie McKenna Email: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Professional Status: Freelance Copywriter and Content Writer; Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Ellie McKenna Correo electr\u00f3nico: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Situaci\u00f3n profesional: Redactora independiente y redactora de contenidos; redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=64867"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64867\/revisions"}],"predecessor-version":[{"id":88704,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64867\/revisions\/88704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/64956"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=64867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=64867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=64867"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=64867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}