{"id":64887,"date":"2025-05-27T17:20:05","date_gmt":"2025-05-27T16:20:05","guid":{"rendered":"https:\/\/invoicefly.com\/?p=64887"},"modified":"2026-02-13T11:50:49","modified_gmt":"2026-02-13T10:50:49","slug":"generacion-de-leads-para-contratistas","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/lead-generation-for-contractors\/","title":{"rendered":"Generaci\u00f3n de clientes potenciales: Estrategias sencillas para contratistas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64887\" class=\"elementor elementor-64887\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9e927 e-flex e-con-boxed e-con e-parent\" data-id=\"5c9e927\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea4bf0e elementor-widget elementor-widget-text-editor\" data-id=\"1ea4bf0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">For contractors, lead generation is how you keep the phone ringing and the work flowing. According to a recent survey by <span style=\"text-decoration: underline; color: #0044bb;\"><a style=\"color: #0044bb; text-decoration: underline;\" href=\"https:\/\/www.hubspot.com\/state-of-marketing?__hstc=157887653.59aff09d7b3e203e2f5708d98a6bd6f4.1747738501596.1747738501596.1747738501596.1&amp;__hssc=157887653.1.1747738501596&amp;__hsfp=351036258\" target=\"_blank\" rel=\"noopener\">Hub Spot<\/a>,<\/span> over 61% of SBOs say lead generation is their biggest challenge. Without a steady pipeline of new jobs, even the best workmanship can sit idle.<\/p>\n\n<p class=\"wp-block-paragraph\">The real issue is time. Most contractors are already stretched thin handling jobs, managing teams, and keeping up with invoices. That leaves little energy for SEO, ads, or marketing strategy.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Good lead generation doesn\u2019t always mean doing more. It means doing the right things <em>consistently<\/em>. That\u2019s where smart systems and simple strategies come in.<\/p>\n\n<p class=\"wp-block-paragraph\">This guide will show you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>How to become the go-to expert in your field.<\/li>\n\n<li>Where to find leads fast (and which platforms are worth your time).<\/li>\n\n<li>How to set up systems that generate leads while you\u2019re on the job.<\/li>\n\n<li>What tools help you track, optimise, and grow your customer base.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Let\u2019s break down what works and how you can apply it.<\/p>\n\n<h2 id=\"h-become-an-expert-and-make-sure-people-know-it\" class=\"wp-block-heading\"><strong>Become an Expert (and Make Sure People Know It)<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">People hire contractors they trust. And trust starts with credibility. Becoming the go-to expert in your space is one of the most cost-effective ways to bring in more leads.<\/p>\n\n<p class=\"wp-block-paragraph\">Start by:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Specialising in a niche (e.g., bathroom remodels, historic restorations, eco-friendly builds)<\/li>\n\n<li>Publishing blog posts or videos that explain your process<\/li>\n\n<li>Sharing before-and-after photos with real-world outcomes<\/li>\n\n<li>Using case studies to showcase how you\u2019ve solved common customer problems<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">As well as selling a service, you\u2019re building confidence. Expert content gives customers a reason to choose you before they even call.<\/p>\n\n<h2 id=\"h-optimise-for-search-engine-optimization-seo\" class=\"wp-block-heading\"><strong>Optimise for Search Engine Optimization (SEO)<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Your ideal customer is probably Googling right now. Search engine optimization ensures your name shows up when they look for services like yours.<\/p>\n\n<p class=\"wp-block-paragraph\">SEO must-haves:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A mobile-friendly website with clear contact details<\/li>\n\n<li>Pages that include local keywords like \u201croofing contractor in San Diego\u201d<\/li>\n\n<li>Location-specific products and services pages (one for each city or neighbourhood)<\/li>\n\n<li>Regular, relevant blog content that answers common questions (e.g., &#8220;How much does a new roof cost in 2025?&#8221;)<\/li>\n\n<li>Fast loading speed and secure hosting (HTTPS)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">SEO takes time but pays long-term dividends. If you want faster results, pair it with targeted marketing e.g. paid search ads (we share more on that below).<\/p>\n\n<h2 id=\"h-build-an-active-social-media-presence\" class=\"wp-block-heading\"><strong>Build an Active Social Media Presence<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">You don\u2019t need to go viral. You just need to show up consistently.<\/p>\n\n<p class=\"wp-block-paragraph\">Utilizing social media platforms work best for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sharing recent jobs (with customer permission).<\/li>\n\n<li>Posting time-lapse videos or project walkthroughs.<\/li>\n\n<li>Highlighting customer reviews or testimonials.<\/li>\n\n<li>Announcing seasonal promos or referral rewards.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Pick one platform (Facebook or Instagram is plenty), use a business profile, and focus on quality over quantity. Consistency builds familiarity \u2014 and that builds trust.<\/p>\n\n<h2 id=\"h-make-your-business-easy-to-refer\" class=\"wp-block-heading\"><strong>Make Your Business Easy to Refer<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Word-of-mouth marketing still drives a huge share of contractor leads \u2014 but only if you make it easy for people to refer you.<\/p>\n\n<p class=\"wp-block-paragraph\">Tips:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Send a follow-up email thanking each client and asking for referrals<\/li>\n\n<li>Include a shareable contact card with every invoice<\/li>\n\n<li>Offer small rewards (like a discount or gift card) for successful referrals<\/li>\n\n<li>Set up a simple referral form on your site<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Referrals convert faster and trust you more because the recommendation came from someone they already know.<\/p>\n\n<h2 id=\"h-how-to-generate-contractor-leads-quickly\" class=\"wp-block-heading\"><strong>How to Generate Contractor Leads Quickly<\/strong><\/h2>\n\n<h3 id=\"h-1-get-on-the-right-local-listing-sites\" class=\"wp-block-heading\"><strong>1. Get on the Right Local Listing Sites<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Start with the big ones: <strong>Yelp<\/strong>, <strong>Houzz<\/strong>, <strong>Angi<\/strong>, <strong>Thumbtack<\/strong>, and <strong>Google Business Profile<\/strong>. Make sure your contact info, service areas, and project photos are all up to date.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip:<\/strong> Respond quickly to inquiries and reviews as platforms reward responsiveness.<\/p>\n\n<h3 id=\"h-2-use-lead-aggregator-platforms\" class=\"wp-block-heading\"><strong>2. Use Lead Aggregator Platforms<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Sites like HomeAdvisor, Porch, and Handy connect you with real-time leads \u2014 but come at a cost. Only use them if:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>You can respond to leads immediately<\/li>\n\n<li>You track ROI carefully<\/li>\n\n<li>You follow up consistently<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip:<\/strong> Set alerts so you\u2019re first to respond. Speed often wins the job.<\/p>\n\n<h3 id=\"h-3-create-or-improve-your-google-business-profile\" class=\"wp-block-heading\"><strong>3. Create (or Improve) Your Google Business Profile<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Your Google profile is one of the most powerful tools in your marketing stack. Customers use it to find contact info, read reviews, and view project photos.<\/p>\n\n<p class=\"wp-block-paragraph\">Optimise it by:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Verifying your business<\/li>\n\n<li>Choosing the right categories<\/li>\n\n<li>Uploading before-and-after photos<\/li>\n\n<li>Asking customers to leave reviews<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This alone can help you rank higher in local search results and earn trust instantly.<\/p>\n\n<h3 id=\"h-4-explore-google-local-services-ads-lsas\" class=\"wp-block-heading\"><strong>4. Explore Google Local Services Ads (LSAs)<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">LSAs place you at the top of the page, above standard ads and organic listings. You only pay when someone calls or messages you.<\/p>\n\n<p class=\"wp-block-paragraph\">Pair LSAs with your Google profile for stronger results. The \u201cGoogle Guaranteed\u201d badge builds instant credibility.<\/p>\n\n<h3 id=\"h-5-build-thoughtful-search-ad-campaigns\" class=\"wp-block-heading\"><strong>5. Build Thoughtful Search Ad Campaigns<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">If you\u2019re running paid Google Ads go beyond broad terms like \u201ccontractor near me.\u201d Instead, create focused campaigns:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Keywords: \u201clicensed deck builder in Denver\u201d or \u201c2025 home remodel cost quotes\u201d<\/li>\n\n<li>Landing pages: Match the ad with a dedicated service page<\/li>\n\n<li>Call tracking: Know which ads are generating leads<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Use Google Analytics to see which pages convert and adjust accordingly.<\/p>\n\n<h3 id=\"h-6-start-a-referral-program\" class=\"wp-block-heading\"><strong>6. Start a Referral Program<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Build loyalty by rewarding your biggest fans. Referral programs can be simple:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Offer $50 off a future service when a referral books a job<\/li>\n\n<li>Provide a small thank-you gift<\/li>\n\n<li>Track everything with a CRM or spreadsheet<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The key is consistency: promote it on social media, in follow-up emails, and on jobsite signs.<\/p>\n\n<h3 id=\"h-7-lean-on-your-industry-partnerships\" class=\"wp-block-heading\"><strong>7. Lean on Your Industry Partnerships<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">You don\u2019t have to do it alone. Partner with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Real estate agents<\/li>\n\n<li>Interior designers<\/li>\n\n<li>Home inspectors<\/li>\n\n<li>HVAC, electrical, or cleaning pros<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Cross-referrals from trusted partners are gold (and often free as it benefits you both).<\/p>\n\n<h3 id=\"h-8-invest-in-ai-enhanced-communication\" class=\"wp-block-heading\"><strong>8. Invest in AI-Enhanced Communication<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">AI tools can help you reply to leads, qualify jobs, and stay on top of inquiries while you\u2019re busy on-site.<\/p>\n\n<p class=\"wp-block-paragraph\">Look for tools that offer:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Automated appointment scheduling<\/li>\n\n<li>Instant lead responses via chat or SMS<\/li>\n\n<li>AI-based follow-up reminders<\/li>\n<\/ul>\n\n<h3 id=\"h-9-create-lead-magnet-content\" class=\"wp-block-heading\"><strong>9. Create Lead Magnet Content<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">A \u201clead magnet\u201d is content that gives value in exchange for contact details.<\/p>\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A downloadable checklist: \u201c10 Things to Ask Before Hiring a Contractor\u201d<\/li>\n\n<li>A short video walkthrough of a recent remodel<\/li>\n\n<li>A \u201ccost calculator\u201d for your most popular service<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">As well as generating leads, they also help customers make informed decisions which means fewer objections later.<\/p>\n\n<h3 id=\"h-10-engage-with-your-community\" class=\"wp-block-heading\"><strong>10. Engage With Your Community<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">People want to hire locals they know. Show up offline by:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sponsoring youth sports or community events<\/li>\n\n<li>Offering a free class or demo at a local hardware store<\/li>\n\n<li>Volunteering for a local cause (and documenting it online)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This builds brand recognition and trust in a way that ads can\u2019t replicate.<\/p>\n\n<h3 id=\"h-11-run-a-custom-promotion\" class=\"wp-block-heading\"><strong>11. Run a Custom Promotion<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Try a time-limited offer to prompt action:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u201c10% off exterior paint jobs booked before June 30\u201d<\/li>\n\n<li>\u201cFree power wash with any new deck installation\u201d<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Promote it through email campaigns, social, and local directories. Urgency drives clicks.<\/p>\n\n<h3 id=\"h-12-go-the-extra-mile-with-direct-mail\" class=\"wp-block-heading\"><strong>12. Go the Extra Mile With Direct Mail<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Old-school marketing efforts still work. Especially in neighbourhoods where digital ads get ignored.<\/p>\n\n<p class=\"wp-block-paragraph\">Send postcards with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Strong visuals and one clear CTA<\/li>\n\n<li>A limited-time offer<\/li>\n\n<li>Your name, contact details, and a short testimonial<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Hand-addressed or oversized mailers often stand out the most.<\/p>\n\n<h2 id=\"h-most-common-platforms-contractors-use-to-generate-leads\" class=\"wp-block-heading\"><strong>Most Common Platforms Contractors Use to Generate Leads<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick look at platforms worth testing:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Angi<\/strong>: Good for long-term exposure, but can be competitive<\/li>\n\n<li><strong>HomeAdvisor<\/strong>: Real-time leads, but pricey. Track ROI closely<\/li>\n\n<li><strong>Thumbtack<\/strong>: User-friendly and transparent lead pricing<\/li>\n\n<li><strong>Nextdoor<\/strong>: Hyper-local and trusted by neighbourhoods<\/li>\n\n<li><strong>Porch<\/strong>: Partnered with Lowe\u2019s: good for appliance and handyman leads<\/li>\n\n<li><strong>Handy<\/strong>: Best for smaller, task-based jobs and one-off gigs<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip: <\/strong>Each has pros and cons. Choose platforms based on your ideal job size, budget, and service area.<\/p>\n\n<p class=\"wp-block-paragraph\">With the right strategy in place, you won\u2019t have to scramble for work. Focus on smart systems, strong partnerships, and consistent communication and the leads will keep coming.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daac01 elementor-widget elementor-widget-heading\" data-id=\"3daac01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Lead Generation for Contractors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd621c6 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"dd621c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-6a5819132e5f3\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-dd621c6\">\n                        <a href=\"#collapse-8065b3c6a5819132e5f3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c6a5819132e5f3\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c6a5819132e5f3\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What\u2019s the fastest way to get new contractor leads?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c6a5819132e5f3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-dd621c6\" data-parent=\"#accordion-6a5819132e5f3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Sign up for <strong>Google Local Services Ads<\/strong> and claim your <strong>Google Business Profile<\/strong>. Additionally, activate listings on sites like <strong>Angi<\/strong> and <strong>Thumbtack<\/strong>. These channels deliver qualified leads quickly when properly set up.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-dd621c6\">\n                        <a href=\"#collapse-f81816a6a5819132e5f3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a6a5819132e5f3\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a6a5819132e5f3\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do I track where my leads are coming from?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a6a5819132e5f3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-dd621c6\" data-parent=\"#accordion-6a5819132e5f3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Use call tracking tools, <strong>Google Analytics<\/strong>, and unique forms or landing pages to monitor lead sources. This helps you know which marketing channels are worth the investment.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-dd621c6\">\n                        <a href=\"#collapse-7276b156a5819132e5f3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b156a5819132e5f3\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b156a5819132e5f3\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What type of content helps generate leads?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b156a5819132e5f3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-dd621c6\" data-parent=\"#accordion-6a5819132e5f3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Educational content like blog posts, case studies, videos, and downloadable checklists can attract and convert customers. People want to feel informed before committing.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-dd621c6\">\n                        <a href=\"#collapse-775155f6a5819132e5f3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f6a5819132e5f3\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f6a5819132e5f3\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Should I pay for leads or generate them organically?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f6a5819132e5f3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-dd621c6\" data-parent=\"#accordion-6a5819132e5f3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Both approaches work best when used together. Paid leads are fast; organic leads (via SEO and referrals) build longer-term ROI. Balance your strategy to suit your cash flow and goals.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-dd621c6\">\n                        <a href=\"#collapse-e65b9dd6a5819132e5f3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-e65b9dd6a5819132e5f3\" aria-expanded=\"true\" aria-controls=\"Collapse-e65b9dd6a5819132e5f3\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What tool can I use to bill leads quickly and look professional?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-e65b9dd6a5819132e5f3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-dd621c6\" data-parent=\"#accordion-6a5819132e5f3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Try our <\/span><span style=\"text-decoration: underline;color: #0044bb\"><a style=\"color: #0044bb\" href=\"\/free-resources\/free-generators\/free-invoice-generator\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Invoice Maker<\/span><\/a><\/span><span style=\"font-weight: 400\">; a simple, professional way to send quotes and get paid fast.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What\u2019s the fastest way to get new contractor leads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Sign up for <strong>Google Local Services Ads<\/strong> and claim your <strong>Google Business Profile<\/strong>. Additionally, activate listings on sites like <strong>Angi<\/strong> and <strong>Thumbtack<\/strong>. These channels deliver qualified leads quickly when properly set up.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. How do I track where my leads are coming from?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Use call tracking tools, <strong>Google Analytics<\/strong>, and unique forms or landing pages to monitor lead sources. This helps you know which marketing channels are worth the investment.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What type of content helps generate leads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Educational content like blog posts, case studies, videos, and downloadable checklists can attract and convert customers. People want to feel informed before committing.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Should I pay for leads or generate them organically?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Both approaches work best when used together. Paid leads are fast; organic leads (via SEO and referrals) build longer-term ROI. Balance your strategy to suit your cash flow and goals.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What tool can I use to bill leads quickly and look professional?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Try our <\/span><span style=\\\"text-decoration: underline;color: #0044bb\\\"><a style=\\\"color: #0044bb\\\" href=\\\"\/free-resources\/free-generators\/free-invoice-generator\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400\\\">Invoice Maker<\/span><\/a><\/span><span style=\\\"font-weight: 400\\\">; a simple, professional way to send quotes and get paid fast.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For contractors, lead generation is how you keep the phone ringing and the work flowing. According to a recent survey by Hub Spot, over 61% of SBOs say lead generation is their biggest challenge. Without a steady pipeline of new jobs, even the best workmanship can sit idle. The real issue is time. Most contractors [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":64957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[171,162,156,161],"tags":[],"ppma_author":[101],"class_list":["post-64887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-contracting","category-industries","category-manage-your-business","category-marketing-and-lead-generation","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lead Generation: Simple Strategies for Contractors - Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn smart strategies in lead generation for contractors to become the go-to expert and find leads efficiently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/generacion-de-leads-para-contratistas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation: Simple Strategies for Contractors\" \/>\n<meta property=\"og:description\" content=\"Learn smart strategies in lead generation for contractors to become the go-to expert and find leads efficiently.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/generacion-de-leads-para-contratistas\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-27T16:20:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:50:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/05\/Lead-Generation-for-Contractors-Simple-Strategies-to-Get-More-Leads.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/lead-generation-for-contractors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/lead-generation-for-contractors\\\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\\\/\\\/invoicefly.com\\\/#\\\/schema\\\/person\\\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"Lead Generation: Simple Strategies for Contractors\",\"datePublished\":\"2025-05-27T16:20:05+00:00\",\"dateModified\":\"2026-02-13T10:50:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/lead-generation-for-contractors\\\/\"},\"wordCount\":1467,\"publisher\":{\"@id\":\"https:\\\/\\\/invoicefly.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/lead-generation-for-contractors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/invoicefly.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Lead-Generation-for-Contractors-Simple-Strategies-to-Get-More-Leads.webp\",\"articleSection\":[\"General Contracting\",\"Industries\",\"Manage your business\",\"Marketing and Lead Generation\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/lead-generation-for-contractors\\\/\",\"url\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/lead-generation-for-contractors\\\/\",\"name\":\"Lead Generation: Simple Strategies for Contractors - Invoice Fly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/invoicefly.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/lead-generation-for-contractors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/lead-generation-for-contractors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/invoicefly.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Lead-Generation-for-Contractors-Simple-Strategies-to-Get-More-Leads.webp\",\"datePublished\":\"2025-05-27T16:20:05+00:00\",\"dateModified\":\"2026-02-13T10:50:49+00:00\",\"description\":\"Learn smart strategies in lead generation for contractors to become the go-to expert and find leads efficiently.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/lead-generation-for-contractors\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/invoicefly.com\\\/academy\\\/lead-generation-for-contractors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/lead-generation-for-contractors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/invoicefly.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Lead-Generation-for-Contractors-Simple-Strategies-to-Get-More-Leads.webp\",\"contentUrl\":\"https:\\\/\\\/invoicefly.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Lead-Generation-for-Contractors-Simple-Strategies-to-Get-More-Leads.webp\",\"width\":1552,\"height\":1034,\"caption\":\"Lead Generation for Contractors Simple Strategies to Get More Leads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/lead-generation-for-contractors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Invoice Fly\",\"item\":\"https:\\\/\\\/invoicefly.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\",\"item\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/category\\\/industries\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"General Contracting\",\"item\":\"https:\\\/\\\/invoicefly.com\\\/academy\\\/category\\\/industries\\\/general-contracting\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Lead Generation: Simple Strategies for Contractors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/invoicefly.com\\\/#website\",\"url\":\"https:\\\/\\\/invoicefly.com\\\/\",\"name\":\"Invoice Fly\",\"description\":\"The Best Invoice App\",\"publisher\":{\"@id\":\"https:\\\/\\\/invoicefly.com\\\/#organization\"},\"alternateName\":\"Invoice Fly\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/invoicefly.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/invoicefly.com\\\/#organization\",\"name\":\"Invoice Fly\",\"alternateName\":\"Invoice Fly\",\"url\":\"https:\\\/\\\/invoicefly.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/invoicefly.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/invoicefly.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/invoice-fly-logo.png\",\"contentUrl\":\"https:\\\/\\\/invoicefly.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/invoice-fly-logo.png\",\"width\":524,\"height\":113,\"caption\":\"Invoice Fly\"},\"image\":{\"@id\":\"https:\\\/\\\/invoicefly.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/invoiceflyapp\\\/\",\"https:\\\/\\\/www.instagram.com\\\/invoiceflyapp\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@invoice.fly\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCS20FuF4lzTotiD3cOHKYTg\",\"https:\\\/\\\/apps.apple.com\\\/us\\\/app\\\/invoice-maker-invoice-fly\\\/id1606911248\",\"https:\\\/\\\/play.google.com\\\/store\\\/apps\\\/details?id=io.labhouse.invoicesapp\"],\"description\":\"Invoice Fly helps you send estimates & invoices, collect credit card and online payments fast, build reports, track expenses, organize your clients and items and run your home service business with ease.\\u2028\",\"legalName\":\"Invoice Fly\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/invoicefly.com\\\/#\\\/schema\\\/person\\\/9b249016c98109514c1c9ed16562ce67\",\"name\":\"Ellie McKenna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/invoicefly.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/1713359745033.jpg778653f85262ef4c5d182923e5bf34b0\",\"url\":\"https:\\\/\\\/invoicefly.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/1713359745033.jpg\",\"contentUrl\":\"https:\\\/\\\/invoicefly.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/1713359745033.jpg\",\"caption\":\"Ellie McKenna\"},\"description\":\"Ellie McKenna is an SEO copywriter and content strategist who writes Invoice Fly Academy's industry guides, templates and marketing advice for trades and small businesses in the US market. Her speciality is search-focused content that answers the real questions contractors ask. Currently a copywriter at Vista (Vistaprint), one of the world's largest brands serving small businesses Scriptwriter for Propulse Video, a TransPerfect company Content and communications roles across Barcelona and Belfast BSc (Hons) in Business Studies with Advertising and MSc in Digital Marketing, Communication and Leadership, Ulster University Originally from Ireland, based in Barcelona Every guide Ellie writes is researched from primary sources and reviewed under the Invoice Fly editorial policy. Connect with her on LinkedIn or at elliemckenna.com.\",\"sameAs\":[\"https:\\\/\\\/elliemckenna.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/ellie-mckenna\\\/\"],\"gender\":\"female\",\"award\":[\"Eamon Corcoran\",\"CEO\",\"B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint\"],\"knowsAbout\":[\"Invoicing\",\"SaaS\",\"Mobile Apps\",\"Accounting\",\"Home Service Industry. Content Writing: Long-form blog posts\",\"articles\",\"and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy\",\"email campaigns\",\"social media content\",\"and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content\",\"including explainer videos and branded series (e.g.\",\"Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic\",\"human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph.\"],\"knowsLanguage\":[\"English\",\"Spanish\"],\"jobTitle\":\"SEO Copywriting Expert\",\"worksFor\":\"SEO Copywriting Expert\",\"url\":\"https:\\\/\\\/invoicefly.com\\\/es\\\/academy\\\/author\\\/ellie-mckenna\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Generaci\u00f3n de clientes potenciales: Estrategias sencillas para contratistas - Invoice Fly","description":"Aprenda estrategias inteligentes de generaci\u00f3n de prospectos para contratistas para convertirse en el experto de referencia y encontrar prospectos de forma eficaz.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/invoicefly.com\/es\/academia\/generacion-de-leads-para-contratistas\/","og_locale":"es_ES","og_type":"article","og_title":"Lead Generation: Simple Strategies for Contractors","og_description":"Learn smart strategies in lead generation for contractors to become the go-to expert and find leads efficiently.","og_url":"https:\/\/invoicefly.com\/es\/academia\/generacion-de-leads-para-contratistas\/","og_site_name":"Invoice Fly","article_publisher":"https:\/\/www.facebook.com\/invoiceflyapp\/","article_published_time":"2025-05-27T16:20:05+00:00","article_modified_time":"2026-02-13T10:50:49+00:00","og_image":[{"width":1552,"height":1034,"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/05\/Lead-Generation-for-Contractors-Simple-Strategies-to-Get-More-Leads.webp","type":"image\/webp"}],"author":"Ellie McKenna","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ellie McKenna","Tiempo de lectura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/#article","isPartOf":{"@id":"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/"},"author":{"name":"Ellie McKenna","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67"},"headline":"Lead Generation: Simple Strategies for Contractors","datePublished":"2025-05-27T16:20:05+00:00","dateModified":"2026-02-13T10:50:49+00:00","mainEntityOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/"},"wordCount":1467,"publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/05\/Lead-Generation-for-Contractors-Simple-Strategies-to-Get-More-Leads.webp","articleSection":["General Contracting","Industries","Manage your business","Marketing and Lead Generation"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/","url":"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/","name":"Generaci\u00f3n de clientes potenciales: Estrategias sencillas para contratistas - Invoice Fly","isPartOf":{"@id":"https:\/\/invoicefly.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/#primaryimage"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/05\/Lead-Generation-for-Contractors-Simple-Strategies-to-Get-More-Leads.webp","datePublished":"2025-05-27T16:20:05+00:00","dateModified":"2026-02-13T10:50:49+00:00","description":"Aprenda estrategias inteligentes de generaci\u00f3n de prospectos para contratistas para convertirse en el experto de referencia y encontrar prospectos de forma eficaz.","breadcrumb":{"@id":"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/#primaryimage","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/05\/Lead-Generation-for-Contractors-Simple-Strategies-to-Get-More-Leads.webp","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/05\/Lead-Generation-for-Contractors-Simple-Strategies-to-Get-More-Leads.webp","width":1552,"height":1034,"caption":"Lead Generation for Contractors Simple Strategies to Get More Leads"},{"@type":"BreadcrumbList","@id":"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Invoice Fly","item":"https:\/\/invoicefly.com\/"},{"@type":"ListItem","position":2,"name":"Industries","item":"https:\/\/invoicefly.com\/academy\/category\/industries\/"},{"@type":"ListItem","position":3,"name":"General Contracting","item":"https:\/\/invoicefly.com\/academy\/category\/industries\/general-contracting\/"},{"@type":"ListItem","position":4,"name":"Lead Generation: Simple Strategies for Contractors"}]},{"@type":"WebSite","@id":"https:\/\/invoicefly.com\/#website","url":"https:\/\/invoicefly.com\/","name":"Invoice Fly","description":"La Mejor App de Facturaci\u00f3n","publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"alternateName":"Invoice Fly","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/invoicefly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/invoicefly.com\/#organization","name":"Invoice Fly","alternateName":"Invoice Fly","url":"https:\/\/invoicefly.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","width":524,"height":113,"caption":"Invoice Fly"},"image":{"@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/invoiceflyapp\/","https:\/\/www.instagram.com\/invoiceflyapp\/","https:\/\/www.tiktok.com\/@invoice.fly","https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg","https:\/\/apps.apple.com\/us\/app\/invoice-maker-invoice-fly\/id1606911248","https:\/\/play.google.com\/store\/apps\/details?id=io.labhouse.invoicesapp"],"description":"Invoice Fly te ayuda a enviar presupuestos y facturas, cobrar tarjetas de cr\u00e9dito y pagos en l\u00ednea r\u00e1pidamente, generar informes, rastrear gastos, organizar tus clientes y art\u00edculos y administrar tu negocio de servicios del hogar con facilidad.","legalName":"Invoice Fly"},{"@type":"Person","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67","name":"Ellie McKenna","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg778653f85262ef4c5d182923e5bf34b0","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","caption":"Ellie McKenna"},"description":"Ellie McKenna es redactora especializada en SEO y estratega de contenidos; se encarga de escribir las gu\u00edas sectoriales, las plantillas y los consejos de marketing de Invoice Fly Academy para profesionales y peque\u00f1as empresas del mercado estadounidense. Su especialidad son los contenidos orientados a los motores de b\u00fasqueda que responden a las preguntas reales que se plantean los contratistas. Actualmente trabaja como redactora en Vista (Vistaprint), una de las marcas m\u00e1s grandes del mundo al servicio de las peque\u00f1as empresas; es guionista en Propulse Video, una empresa de TransPerfect; y ha desempe\u00f1ado funciones de contenido y comunicaci\u00f3n tanto en Barcelona como en Belfast. Es licenciada (con honores) en Ciencias Empresariales con especializaci\u00f3n en Publicidad y tiene un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Universidad de Ulster. Originaria de Irlanda, vive en Barcelona. Cada gu\u00eda que escribe Ellie se basa en fuentes primarias y se revisa seg\u00fan la pol\u00edtica editorial de Invoice Fly. Ponte en contacto con ella en LinkedIn o en elliemckenna.com.","sameAs":["https:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"SEO Copywriting Expert","worksFor":"SEO Copywriting Expert","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Senior Copywriter","description":"<strong>Ellie McKenna es redactora especializada en SEO y estratega de contenidos; se encarga de redactar las gu\u00edas sectoriales, las plantillas y los consejos de marketing de Invoice Fly Academy para profesionales y peque\u00f1as empresas del mercado estadounidense.<\/strong> Su especialidad es crear contenido orientado a las b\u00fasquedas que responda a las preguntas reales que se hacen los contratistas.\r\n\r\n<ul>\r\n<li>Ahora mismo trabajo como redactor publicitario en <strong>Vista (Vistaprint)<\/strong>, una de las marcas m\u00e1s grandes del mundo dedicada a las peque\u00f1as empresas<\/li>\r\n<li>Guionista de <strong>V\u00eddeo de Propulse<\/strong>, una empresa de TransPerfect<\/li>\r\n<li>Puestos relacionados con los contenidos y la comunicaci\u00f3n en <strong>Barcelona y Belfast<\/strong><\/li>\r\n<li><strong>Grado (con honores) en Ciencias Empresariales con especializaci\u00f3n en Publicidad<\/strong> y <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster<\/li>\r\n<li>Es de Irlanda, pero vive en Barcelona<\/li>\r\n<\/ul>\r\n\r\nCada gu\u00eda que escribe Ellie se basa en fuentes primarias y se revisa seg\u00fan los <a href=\"https:\/\/invoicefly.com\/es\/politica-editorial\/\">Pol\u00edtica editorial de Invoice Fly<\/a>. Sigue a ella en <a href=\"https:\/\/www.linkedin.com\/in\/ellie-mckenna\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> o en <a href=\"https:\/\/www.elliemckenna.com\" target=\"_blank\" rel=\"noopener\">elliemckenna.com<\/a>."}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=64887"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64887\/revisions"}],"predecessor-version":[{"id":88922,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64887\/revisions\/88922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/64957"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=64887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=64887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=64887"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=64887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}