{"id":64887,"date":"2025-05-27T17:20:05","date_gmt":"2025-05-27T16:20:05","guid":{"rendered":"https:\/\/invoicefly.com\/?p=64887"},"modified":"2026-02-13T11:50:49","modified_gmt":"2026-02-13T10:50:49","slug":"generacion-de-leads-para-contratistas","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/lead-generation-for-contractors\/","title":{"rendered":"Generaci\u00f3n de clientes potenciales: Estrategias sencillas para contratistas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64887\" class=\"elementor elementor-64887\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9e927 e-flex e-con-boxed e-con e-parent\" data-id=\"5c9e927\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea4bf0e elementor-widget elementor-widget-text-editor\" data-id=\"1ea4bf0e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>For contractors, lead generation is how you keep the phone ringing and the work flowing. According to a recent survey by <span style=\"text-decoration: underline; color: #0044bb;\"><a style=\"color: #0044bb; text-decoration: underline;\" href=\"https:\/\/www.hubspot.com\/state-of-marketing?__hstc=157887653.59aff09d7b3e203e2f5708d98a6bd6f4.1747738501596.1747738501596.1747738501596.1&amp;__hssc=157887653.1.1747738501596&amp;__hsfp=351036258\" target=\"_blank\" rel=\"noopener\">Hub Spot<\/a>,<\/span> over 61% of SBOs say lead generation is their biggest challenge. Without a steady pipeline of new jobs, even the best workmanship can sit idle.<\/p>\n\n<p>The real issue is time. Most contractors are already stretched thin handling jobs, managing teams, and keeping up with invoices. That leaves little energy for SEO, ads, or marketing strategy.\u00a0<\/p>\n\n<p>Good lead generation doesn\u2019t always mean doing more. It means doing the right things <em>consistently<\/em>. That\u2019s where smart systems and simple strategies come in.<\/p>\n\n<p>This guide will show you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>How to become the go-to expert in your field.<\/li>\n\n<li>Where to find leads fast (and which platforms are worth your time).<\/li>\n\n<li>How to set up systems that generate leads while you\u2019re on the job.<\/li>\n\n<li>What tools help you track, optimise, and grow your customer base.<\/li>\n<\/ul>\n\n<p>Let\u2019s break down what works and how you can apply it.<\/p>\n\n<h2 id=\"h-become-an-expert-and-make-sure-people-know-it\" class=\"wp-block-heading\"><strong>Become an Expert (and Make Sure People Know It)<\/strong><\/h2>\n\n<p>People hire contractors they trust. And trust starts with credibility. Becoming the go-to expert in your space is one of the most cost-effective ways to bring in more leads.<\/p>\n\n<p>Start by:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Specialising in a niche (e.g., bathroom remodels, historic restorations, eco-friendly builds)<\/li>\n\n<li>Publishing blog posts or videos that explain your process<\/li>\n\n<li>Sharing before-and-after photos with real-world outcomes<\/li>\n\n<li>Using case studies to showcase how you\u2019ve solved common customer problems<\/li>\n<\/ul>\n\n<p>As well as selling a service, you\u2019re building confidence. Expert content gives customers a reason to choose you before they even call.<\/p>\n\n<h2 id=\"h-optimise-for-search-engine-optimization-seo\" class=\"wp-block-heading\"><strong>Optimise for Search Engine Optimization (SEO)<\/strong><\/h2>\n\n<p>Your ideal customer is probably Googling right now. Search engine optimization ensures your name shows up when they look for services like yours.<\/p>\n\n<p>SEO must-haves:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A mobile-friendly website with clear contact details<\/li>\n\n<li>Pages that include local keywords like \u201croofing contractor in San Diego\u201d<\/li>\n\n<li>Location-specific products and services pages (one for each city or neighbourhood)<\/li>\n\n<li>Regular, relevant blog content that answers common questions (e.g., &#8220;How much does a new roof cost in 2025?&#8221;)<\/li>\n\n<li>Fast loading speed and secure hosting (HTTPS)<\/li>\n<\/ul>\n\n<p>SEO takes time but pays long-term dividends. If you want faster results, pair it with targeted marketing e.g. paid search ads (we share more on that below).<\/p>\n\n<h2 id=\"h-build-an-active-social-media-presence\" class=\"wp-block-heading\"><strong>Build an Active Social Media Presence<\/strong><\/h2>\n\n<p>You don\u2019t need to go viral. You just need to show up consistently.<\/p>\n\n<p>Utilizing social media platforms work best for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sharing recent jobs (with customer permission).<\/li>\n\n<li>Posting time-lapse videos or project walkthroughs.<\/li>\n\n<li>Highlighting customer reviews or testimonials.<\/li>\n\n<li>Announcing seasonal promos or referral rewards.<\/li>\n<\/ul>\n\n<p>Pick one platform (Facebook or Instagram is plenty), use a business profile, and focus on quality over quantity. Consistency builds familiarity \u2014 and that builds trust.<\/p>\n\n<h2 id=\"h-make-your-business-easy-to-refer\" class=\"wp-block-heading\"><strong>Make Your Business Easy to Refer<\/strong><\/h2>\n\n<p>Word-of-mouth marketing still drives a huge share of contractor leads \u2014 but only if you make it easy for people to refer you.<\/p>\n\n<p>Tips:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Send a follow-up email thanking each client and asking for referrals<\/li>\n\n<li>Include a shareable contact card with every invoice<\/li>\n\n<li>Offer small rewards (like a discount or gift card) for successful referrals<\/li>\n\n<li>Set up a simple referral form on your site<\/li>\n<\/ul>\n\n<p>Referrals convert faster and trust you more because the recommendation came from someone they already know.<\/p>\n\n<h2 id=\"h-how-to-generate-contractor-leads-quickly\" class=\"wp-block-heading\"><strong>How to Generate Contractor Leads Quickly<\/strong><\/h2>\n\n<h3 id=\"h-1-get-on-the-right-local-listing-sites\" class=\"wp-block-heading\"><strong>1. Get on the Right Local Listing Sites<\/strong><\/h3>\n\n<p>Start with the big ones: <strong>Yelp<\/strong>, <strong>Houzz<\/strong>, <strong>Angi<\/strong>, <strong>Thumbtack<\/strong>, and <strong>Google Business Profile<\/strong>. Make sure your contact info, service areas, and project photos are all up to date.<\/p>\n\n<p><strong>Pro Tip:<\/strong> Respond quickly to inquiries and reviews as platforms reward responsiveness.<\/p>\n\n<h3 id=\"h-2-use-lead-aggregator-platforms\" class=\"wp-block-heading\"><strong>2. Use Lead Aggregator Platforms<\/strong><\/h3>\n\n<p>Sites like HomeAdvisor, Porch, and Handy connect you with real-time leads \u2014 but come at a cost. Only use them if:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>You can respond to leads immediately<\/li>\n\n<li>You track ROI carefully<\/li>\n\n<li>You follow up consistently<\/li>\n<\/ul>\n\n<p><strong>Pro Tip:<\/strong> Set alerts so you\u2019re first to respond. Speed often wins the job.<\/p>\n\n<h3 id=\"h-3-create-or-improve-your-google-business-profile\" class=\"wp-block-heading\"><strong>3. Create (or Improve) Your Google Business Profile<\/strong><\/h3>\n\n<p>Your Google profile is one of the most powerful tools in your marketing stack. Customers use it to find contact info, read reviews, and view project photos.<\/p>\n\n<p>Optimise it by:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Verifying your business<\/li>\n\n<li>Choosing the right categories<\/li>\n\n<li>Uploading before-and-after photos<\/li>\n\n<li>Asking customers to leave reviews<\/li>\n<\/ul>\n\n<p>This alone can help you rank higher in local search results and earn trust instantly.<\/p>\n\n<h3 id=\"h-4-explore-google-local-services-ads-lsas\" class=\"wp-block-heading\"><strong>4. Explore Google Local Services Ads (LSAs)<\/strong><\/h3>\n\n<p>LSAs place you at the top of the page, above standard ads and organic listings. You only pay when someone calls or messages you.<\/p>\n\n<p>Pair LSAs with your Google profile for stronger results. The \u201cGoogle Guaranteed\u201d badge builds instant credibility.<\/p>\n\n<h3 id=\"h-5-build-thoughtful-search-ad-campaigns\" class=\"wp-block-heading\"><strong>5. Build Thoughtful Search Ad Campaigns<\/strong><\/h3>\n\n<p>If you\u2019re running paid Google Ads go beyond broad terms like \u201ccontractor near me.\u201d Instead, create focused campaigns:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Keywords: \u201clicensed deck builder in Denver\u201d or \u201c2025 home remodel cost quotes\u201d<\/li>\n\n<li>Landing pages: Match the ad with a dedicated service page<\/li>\n\n<li>Call tracking: Know which ads are generating leads<\/li>\n<\/ul>\n\n<p>Use Google Analytics to see which pages convert and adjust accordingly.<\/p>\n\n<h3 id=\"h-6-start-a-referral-program\" class=\"wp-block-heading\"><strong>6. Start a Referral Program<\/strong><\/h3>\n\n<p>Build loyalty by rewarding your biggest fans. Referral programs can be simple:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Offer $50 off a future service when a referral books a job<\/li>\n\n<li>Provide a small thank-you gift<\/li>\n\n<li>Track everything with a CRM or spreadsheet<\/li>\n<\/ul>\n\n<p>The key is consistency: promote it on social media, in follow-up emails, and on jobsite signs.<\/p>\n\n<h3 id=\"h-7-lean-on-your-industry-partnerships\" class=\"wp-block-heading\"><strong>7. Lean on Your Industry Partnerships<\/strong><\/h3>\n\n<p>You don\u2019t have to do it alone. Partner with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Real estate agents<\/li>\n\n<li>Interior designers<\/li>\n\n<li>Home inspectors<\/li>\n\n<li>HVAC, electrical, or cleaning pros<\/li>\n<\/ul>\n\n<p>Cross-referrals from trusted partners are gold (and often free as it benefits you both).<\/p>\n\n<h3 id=\"h-8-invest-in-ai-enhanced-communication\" class=\"wp-block-heading\"><strong>8. Invest in AI-Enhanced Communication<\/strong><\/h3>\n\n<p>AI tools can help you reply to leads, qualify jobs, and stay on top of inquiries while you\u2019re busy on-site.<\/p>\n\n<p>Look for tools that offer:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Automated appointment scheduling<\/li>\n\n<li>Instant lead responses via chat or SMS<\/li>\n\n<li>AI-based follow-up reminders<\/li>\n<\/ul>\n\n<h3 id=\"h-9-create-lead-magnet-content\" class=\"wp-block-heading\"><strong>9. Create Lead Magnet Content<\/strong><\/h3>\n\n<p>A \u201clead magnet\u201d is content that gives value in exchange for contact details.<\/p>\n\n<p>Examples:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A downloadable checklist: \u201c10 Things to Ask Before Hiring a Contractor\u201d<\/li>\n\n<li>A short video walkthrough of a recent remodel<\/li>\n\n<li>A \u201ccost calculator\u201d for your most popular service<\/li>\n<\/ul>\n\n<p>As well as generating leads, they also help customers make informed decisions which means fewer objections later.<\/p>\n\n<h3 id=\"h-10-engage-with-your-community\" class=\"wp-block-heading\"><strong>10. Engage With Your Community<\/strong><\/h3>\n\n<p>People want to hire locals they know. Show up offline by:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sponsoring youth sports or community events<\/li>\n\n<li>Offering a free class or demo at a local hardware store<\/li>\n\n<li>Volunteering for a local cause (and documenting it online)<\/li>\n<\/ul>\n\n<p>This builds brand recognition and trust in a way that ads can\u2019t replicate.<\/p>\n\n<h3 id=\"h-11-run-a-custom-promotion\" class=\"wp-block-heading\"><strong>11. Run a Custom Promotion<\/strong><\/h3>\n\n<p>Try a time-limited offer to prompt action:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u201c10% off exterior paint jobs booked before June 30\u201d<\/li>\n\n<li>\u201cFree power wash with any new deck installation\u201d<\/li>\n<\/ul>\n\n<p>Promote it through email campaigns, social, and local directories. Urgency drives clicks.<\/p>\n\n<h3 id=\"h-12-go-the-extra-mile-with-direct-mail\" class=\"wp-block-heading\"><strong>12. Go the Extra Mile With Direct Mail<\/strong><\/h3>\n\n<p>Old-school marketing efforts still work. Especially in neighbourhoods where digital ads get ignored.<\/p>\n\n<p>Send postcards with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Strong visuals and one clear CTA<\/li>\n\n<li>A limited-time offer<\/li>\n\n<li>Your name, contact details, and a short testimonial<\/li>\n<\/ul>\n\n<p>Hand-addressed or oversized mailers often stand out the most.<\/p>\n\n<h2 id=\"h-most-common-platforms-contractors-use-to-generate-leads\" class=\"wp-block-heading\"><strong>Most Common Platforms Contractors Use to Generate Leads<\/strong><\/h2>\n\n<p>Here\u2019s a quick look at platforms worth testing:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Angi<\/strong>: Good for long-term exposure, but can be competitive<\/li>\n\n<li><strong>HomeAdvisor<\/strong>: Real-time leads, but pricey. Track ROI closely<\/li>\n\n<li><strong>Thumbtack<\/strong>: User-friendly and transparent lead pricing<\/li>\n\n<li><strong>Nextdoor<\/strong>: Hyper-local and trusted by neighbourhoods<\/li>\n\n<li><strong>Porch<\/strong>: Partnered with Lowe\u2019s: good for appliance and handyman leads<\/li>\n\n<li><strong>Handy<\/strong>: Best for smaller, task-based jobs and one-off gigs<\/li>\n<\/ul>\n\n<p><strong>Pro Tip: <\/strong>Each has pros and cons. Choose platforms based on your ideal job size, budget, and service area.<\/p>\n\n<p>With the right strategy in place, you won\u2019t have to scramble for work. Focus on smart systems, strong partnerships, and consistent communication and the leads will keep coming.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daac01 elementor-widget elementor-widget-heading\" data-id=\"3daac01\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Lead Generation for Contractors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd621c6 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"dd621c6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d144753175a\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-dd621c6\">\n                        <a href=\"#collapse-8065b3c69d144753175a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d144753175a\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d144753175a\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What\u2019s the fastest way to get new contractor leads?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d144753175a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-dd621c6\" data-parent=\"#accordion-69d144753175a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Sign up for <strong>Google Local Services Ads<\/strong> and claim your <strong>Google Business Profile<\/strong>. Additionally, activate listings on sites like <strong>Angi<\/strong> and <strong>Thumbtack<\/strong>. These channels deliver qualified leads quickly when properly set up.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-dd621c6\">\n                        <a href=\"#collapse-f81816a69d144753175a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69d144753175a\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69d144753175a\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do I track where my leads are coming from?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69d144753175a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-dd621c6\" data-parent=\"#accordion-69d144753175a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Use call tracking tools, <strong>Google Analytics<\/strong>, and unique forms or landing pages to monitor lead sources. This helps you know which marketing channels are worth the investment.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-dd621c6\">\n                        <a href=\"#collapse-7276b1569d144753175a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569d144753175a\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569d144753175a\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What type of content helps generate leads?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569d144753175a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-dd621c6\" data-parent=\"#accordion-69d144753175a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Educational content like blog posts, case studies, videos, and downloadable checklists can attract and convert customers. People want to feel informed before committing.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-dd621c6\">\n                        <a href=\"#collapse-775155f69d144753175a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69d144753175a\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69d144753175a\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Should I pay for leads or generate them organically?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69d144753175a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-dd621c6\" data-parent=\"#accordion-69d144753175a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Both approaches work best when used together. Paid leads are fast; organic leads (via SEO and referrals) build longer-term ROI. Balance your strategy to suit your cash flow and goals.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-dd621c6\">\n                        <a href=\"#collapse-e65b9dd69d144753175a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-e65b9dd69d144753175a\" aria-expanded=\"true\" aria-controls=\"Collapse-e65b9dd69d144753175a\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What tool can I use to bill leads quickly and look professional?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-e65b9dd69d144753175a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-dd621c6\" data-parent=\"#accordion-69d144753175a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Try our <\/span><span style=\"text-decoration: underline;color: #0044bb\"><a style=\"color: #0044bb\" href=\"\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Invoice Maker<\/span><\/a><\/span><span style=\"font-weight: 400\">; a simple, professional way to send quotes and get paid fast.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What\u2019s the fastest way to get new contractor leads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Sign up for <strong>Google Local Services Ads<\/strong> and claim your <strong>Google Business Profile<\/strong>. Additionally, activate listings on sites like <strong>Angi<\/strong> and <strong>Thumbtack<\/strong>. These channels deliver qualified leads quickly when properly set up.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. How do I track where my leads are coming from?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Use call tracking tools, <strong>Google Analytics<\/strong>, and unique forms or landing pages to monitor lead sources. This helps you know which marketing channels are worth the investment.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What type of content helps generate leads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Educational content like blog posts, case studies, videos, and downloadable checklists can attract and convert customers. People want to feel informed before committing.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Should I pay for leads or generate them organically?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Both approaches work best when used together. Paid leads are fast; organic leads (via SEO and referrals) build longer-term ROI. Balance your strategy to suit your cash flow and goals.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What tool can I use to bill leads quickly and look professional?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Try our <\/span><span style=\\\"text-decoration: underline;color: #0044bb\\\"><a style=\\\"color: #0044bb\\\" href=\\\"\/product\/invoice-maker\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400\\\">Invoice Maker<\/span><\/a><\/span><span style=\\\"font-weight: 400\\\">; a simple, professional way to send quotes and get paid fast.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For contractors, lead generation is how you keep the phone ringing and the work flowing. According to a recent survey by Hub Spot, over 61% of SBOs say lead generation is their biggest challenge. Without a steady pipeline of new jobs, even the best workmanship can sit idle. The real issue is time. Most contractors [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":64957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[171,162,156,161],"tags":[],"ppma_author":[101],"class_list":["post-64887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-contracting","category-industries","category-manage-your-business","category-marketing-and-lead-generation","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Generation: Simple Strategies for Contractors - Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn smart strategies in lead generation for contractors to become the go-to expert and find leads efficiently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/generacion-de-leads-para-contratistas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation: Simple Strategies for Contractors\" \/>\n<meta property=\"og:description\" content=\"Learn smart strategies in lead generation for contractors to become the go-to expert and find leads efficiently.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/generacion-de-leads-para-contratistas\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-27T16:20:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:50:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/05\/Lead-Generation-for-Contractors-Simple-Strategies-to-Get-More-Leads.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"Lead Generation: Simple Strategies for Contractors\",\"datePublished\":\"2025-05-27T16:20:05+00:00\",\"dateModified\":\"2026-02-13T10:50:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/\"},\"wordCount\":1467,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/05\/Lead-Generation-for-Contractors-Simple-Strategies-to-Get-More-Leads.webp\",\"articleSection\":[\"General Contracting\",\"Industries\",\"Manage your business\",\"Marketing and Lead Generation\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/lead-generation-for-contractors\/\",\"name\":\"Lead Generation: Simple Strategies for Contractors - 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Author Profile Name: Ellie McKenna Email: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Professional Status: Freelance Copywriter and Content Writer; Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Ellie McKenna Correo electr\u00f3nico: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Situaci\u00f3n profesional: Redactora independiente y redactora de contenidos; redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=64887"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64887\/revisions"}],"predecessor-version":[{"id":88922,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64887\/revisions\/88922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/64957"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=64887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=64887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=64887"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=64887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}