{"id":64988,"date":"2025-06-04T10:46:11","date_gmt":"2025-06-04T09:46:11","guid":{"rendered":"https:\/\/invoicefly.com\/?p=64988"},"modified":"2026-02-13T11:49:39","modified_gmt":"2026-02-13T10:49:39","slug":"competidores-de-chincheta","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/thumbtack-competitors\/","title":{"rendered":"Competidores de Thumbtack: Encontrar la alternativa adecuada"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64988\" class=\"elementor elementor-64988\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12fed044 e-flex e-con-boxed e-con e-parent\" data-id=\"12fed044\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed2414e elementor-widget elementor-widget-text-editor\" data-id=\"6ed2414e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>If you\u2019ve looked into finding local leads for your home service or small business, there\u2019s a good chance you\u2019ve heard of Thumbtack. But is it the best option out there? Maybe. Maybe not.<\/p>\n\n<p>Whether you&#8217;re a cleaner, contractor, electrician, or lawn care pro, finding quality leads is key to growth. This guide breaks down Thumbtack\u2019s competitors and helps you decide which one\u2019s the right fit for your business.<\/p>\n\n<h3 id=\"h-what-is-thumbtack\" class=\"wp-block-heading\"><strong>What Is Thumbtack?<\/strong><\/h3>\n\n<p>Thumbtack is an online marketplace in the United States that connects local contractors and service professionals with customers looking for help. Based in San Francisco, the platform covers everything from home improvement and wellness to events and tutoring.<\/p>\n\n<p>Pros:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Covers over 1,000 service categories<\/li>\n\n<li>Offers real-time lead notifications<\/li>\n\n<li>Includes customer reviews and profiles<\/li>\n<\/ul>\n\n<p>Cons:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>You pay per lead, not per booking<\/li>\n\n<li>Leads can be shared with multiple pros<\/li>\n\n<li>Negative reviews about lead quality and ROI<\/li>\n<\/ul>\n\n<h3 id=\"h-how-does-thumbtack-work\" class=\"wp-block-heading\"><strong>How Does Thumbtack Work?<\/strong><\/h3>\n\n<p>You set up a profile, list your services, and receive job leads based on your location and preferences. You\u2019ll pay a small fee each time a lead reaches out, and you handle follow-up from there.<\/p>\n\n<p>It works well for some but there are plenty of alternatives that may offer better pricing, targeting, or results.<\/p>\n\n<h2 id=\"h-top-thumbtack-competitors-and-what-sets-them-apart\" class=\"wp-block-heading\"><strong>Top Thumbtack Competitors (and What Sets Them Apart)<\/strong><\/h2>\n\n<h3 id=\"h-1-taskrabbit\" class=\"wp-block-heading\"><strong>1. Taskrabbit<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Ideal for odd jobs, furniture assembly, and small tasks<\/li>\n\n<li>Customers post tasks and pros bid directly<\/li>\n\n<li>Offers flexibility and fast bookings<\/li>\n<\/ul>\n\n<h3 id=\"h-2-angi-formerly-angie-s-list-amp-homeadvisor\" class=\"wp-block-heading\"><strong>2. Angi (formerly Angie\u2019s List) &amp; HomeAdvisor<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Huge presence in the home service industry<\/li>\n\n<li>Owned by Angi Homeservices<\/li>\n\n<li>You pay for leads regardless of job success<\/li>\n\n<li>Better for experienced contractors with sales systems in place<\/li>\n<\/ul>\n\n<h3 id=\"h-3-handy\" class=\"wp-block-heading\"><strong>3. Handy<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Great for cleaning and maintenance pros<\/li>\n\n<li>Customers can book directly on the iOS app or website<\/li>\n\n<li>Payments and scheduling are handled in-platform<\/li>\n\n<li>You must follow their rates and service terms<\/li>\n<\/ul>\n\n<h3 id=\"h-4-porch\" class=\"wp-block-heading\"><strong>4. Porch<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Integrates directly with Lowe\u2019s and real estate networks<\/li>\n\n<li>Good for movers, plumbers, electricians, and more<\/li>\n\n<li>You can get booked directly through retailer partnerships<\/li>\n<\/ul>\n\n<h3 id=\"h-5-pro-referral-by-home-depot\" class=\"wp-block-heading\"><strong>5. Pro Referral (by Home Depot)<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Leads come from Home Depot customers<\/li>\n\n<li>Strong for licensed contractors<\/li>\n\n<li>Home Depot verifies credentials for credibility<\/li>\n<\/ul>\n\n<h3 id=\"h-6-houzz\" class=\"wp-block-heading\"><strong>6. Houzz<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Focused on home remodeling, design, and improvement<\/li>\n\n<li>Offers lead generation <em>plus<\/em> marketing tools<\/li>\n\n<li>Best for visual pros like landscapers, remodelers, and interior designers<\/li>\n<\/ul>\n\n<h3 id=\"h-7-yelp\" class=\"wp-block-heading\"><strong>7. Yelp<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Yes, Yelp still matters \u2014 especially for local visibility<\/li>\n\n<li>Set up a business profile and collect reviews<\/li>\n\n<li>You can advertise or let leads come organically<\/li>\n<\/ul>\n\n<h3 id=\"h-8-service-whale\" class=\"wp-block-heading\"><strong>8. Service Whale<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Offers transparent pricing tools for home service jobs<\/li>\n\n<li>Focuses on larger projects like HVAC, remodeling, and roofing<\/li>\n\n<li>Customers get estimates instantly based on inputs<\/li>\n<\/ul>\n\n<h3 id=\"h-9-service-direct\" class=\"wp-block-heading\"><strong>9. Service Direct<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Focuses on exclusive leads (not shared)<\/li>\n\n<li>You only pay for verified contacts<\/li>\n\n<li>Good for plumbing, HVAC, electrical, pest control, etc.<\/li>\n<\/ul>\n\n<h2 id=\"h-more-platforms-to-explore\" class=\"wp-block-heading\"><strong>More Platforms to Explore<\/strong><\/h2>\n\n<h3 id=\"h-lawn-starter\" class=\"wp-block-heading\"><strong>Lawn Starter<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>For lawn care and landscaping pros<\/li>\n\n<li>Offers scheduling, billing, and customer support in-app<\/li>\n<\/ul>\n\n<h3 id=\"h-gentask\" class=\"wp-block-heading\"><strong>Gentask<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>A newer platform with no commissions<\/li>\n\n<li>Better for freelancers and solopreneurs<\/li>\n<\/ul>\n\n<h3 id=\"h-build-zoom\" class=\"wp-block-heading\"><strong>Build Zoom<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Strong in commercial construction and large home projects<\/li>\n\n<li>Helps match contractors with serious buyers<\/li>\n<\/ul>\n\n<h3 id=\"h-bloomchase\" class=\"wp-block-heading\"><strong>Bloomchase<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Niche platform for coaches, consultants, and personal services<\/li>\n<\/ul>\n\n<h3 id=\"h-adopt-a-contractor\" class=\"wp-block-heading\"><strong>Adopt A Contractor<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Specializes in connecting licensed professionals with vetted leads<\/li>\n<\/ul>\n\n<h3 id=\"h-1800-remodel\" class=\"wp-block-heading\"><strong>1800 Remodel<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Focused on remodeling, HVAC, and solar<\/li>\n\n<li>Helps with inbound call generation<\/li>\n<\/ul>\n\n<h3 id=\"h-contractors-com\" class=\"wp-block-heading\"><strong>Contractors.com<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Covers the full range of trades and general contracting<\/li>\n<\/ul>\n\n<h3 id=\"h-hux\" class=\"wp-block-heading\"><strong>HUX<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Best for cleaners in select cities<\/li>\n\n<li>Flat-rate pricing and recurring client options<\/li>\n<\/ul>\n\n<h3 id=\"h-the-home-fixers\" class=\"wp-block-heading\"><strong>The Home Fixers<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Focuses on small, local contractors<\/li>\n\n<li>Sends leads via email and phone<\/li>\n<\/ul>\n\n<h3 id=\"h-talk-local\" class=\"wp-block-heading\"><strong>Talk Local<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Connects homeowners and businesses with local service pros<\/li>\n\n<li>Emphasizes fast response times<\/li>\n<\/ul>\n\n<h3 id=\"h-bark\" class=\"wp-block-heading\"><strong>Bark<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Covers a broad range of personal and professional services<\/li>\n\n<li>Includes resume writers, tutors, photographers, and more<\/li>\n<\/ul>\n\n<h3 id=\"h-fixr\" class=\"wp-block-heading\"><strong>Fixr<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Home improvement focus<\/li>\n\n<li>Strong SEO presence and content-driven leads<\/li>\n<\/ul>\n\n<h3 id=\"h-contractor-connection\" class=\"wp-block-heading\"><strong>Contractor Connection<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Focuses on insurance restoration, repair, and remodeling<\/li>\n\n<li>Works with vetted, credentialed contractors<\/li>\n<\/ul>\n\n<h3 id=\"h-nextdoor\" class=\"wp-block-heading\"><strong>Nextdoor<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Neighborhood-based app<\/li>\n\n<li>Word-of-mouth + online referrals<\/li>\n\n<li>You can promote directly in your ZIP code<\/li>\n<\/ul>\n\n<h3 id=\"h-homestars-canada\" class=\"wp-block-heading\"><strong>HomeStars (Canada)<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>One of Canada\u2019s top home service platforms<\/li>\n\n<li>Best for north-of-the-border pros<\/li>\n<\/ul>\n\n<h2 id=\"h-how-thumbtack-stacks-up\" class=\"wp-block-heading\"><strong>How Thumbtack Stacks Up<\/strong><\/h2>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Platform<\/strong><\/td>\n<td><strong>Best For<\/strong><\/td>\n<td><strong>Lead Type<\/strong><\/td>\n<td><strong>Key Feature<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Thumbtack<\/td>\n<td>General local services<\/td>\n<td>Paid per lead<\/td>\n<td>Broad reach, flexible bidding<\/td>\n<\/tr>\n<tr>\n<td>Angi\/HomeAdvisor<\/td>\n<td>Home contractors &amp; remodelers<\/td>\n<td>Paid per lead<\/td>\n<td>Large network, mixed lead quality<\/td>\n<\/tr>\n<tr>\n<td>Taskrabbit<\/td>\n<td>Odd jobs, moving, errands<\/td>\n<td>Customer bid<\/td>\n<td>Fast turnaround, small tasks<\/td>\n<\/tr>\n<tr>\n<td>Handy<\/td>\n<td>Cleaning, furniture assembly<\/td>\n<td>App booking<\/td>\n<td>Managed jobs, consistent volume<\/td>\n<\/tr>\n<tr>\n<td>Porch<\/td>\n<td>Home services via retailers<\/td>\n<td>Free &amp; paid leads<\/td>\n<td>Real estate + Lowe\u2019s partnership<\/td>\n<\/tr>\n<tr>\n<td>Houzz<\/td>\n<td>Remodelers, designers<\/td>\n<td>Organic + ads<\/td>\n<td>Project portfolio, SEO power<\/td>\n<\/tr>\n<tr>\n<td>Yelp<\/td>\n<td>Any local service<\/td>\n<td>Organic + ads<\/td>\n<td>Review-based visibility<\/td>\n<\/tr>\n<tr>\n<td>ServiceDirect<\/td>\n<td>High-intent leads<\/td>\n<td>Exclusive leads<\/td>\n<td>Pay only for verified contacts<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<h2 id=\"h-how-to-pick-the-best-lead-generation-platform-for-your-business\" class=\"wp-block-heading\"><strong>How to Pick the Best Lead Generation Platform for Your Business<\/strong><\/h2>\n\n<p>Ask yourself:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What\u2019s your service area? Bigger platforms might not work well for niche ZIP codes.<\/li>\n\n<li>Are you willing to pay per lead \u2014 even if it doesn\u2019t convert?<\/li>\n\n<li>Do you want exclusive leads or are you okay competing?<\/li>\n\n<li>What\u2019s your business model? Are you solo or do you manage a team?<\/li>\n\n<li>Do you need help with scheduling appointments, payments, or reviews too?<\/li>\n<\/ul>\n\n<p>Different platforms suit different goals. For example, Nextdoor might work well if you get leads through friends, family, and neighborhood referrals. ServiceDirect is great if you only want leads that match your exact target market.<\/p>\n\n<p>If you\u2019re still experimenting with what works, test two platforms and track lead quality over time.<\/p>\n\n<h2 id=\"h-keep-your-operations-tight\" class=\"wp-block-heading\"><strong>Keep Your Operations Tight<\/strong><\/h2>\n\n<p>Lead platforms bring in business \u2014 but what happens after you book the job matters too.<\/p>\n\n<p>If you\u2019re not already using a tool to invoice customers, track payments, and follow up, now\u2019s the time.<\/p>\n\n<p>Try our <a href=\"\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noopener\">Invoice Maker<\/a>, built for service businesses like yours. Send clean, branded invoices the same day you finish a job.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5dfb66 elementor-widget elementor-widget-heading\" data-id=\"e5dfb66\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Thumbtack Competitors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3277a01 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"3277a01\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d111bf3aead\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-3277a01\">\n                        <a href=\"#collapse-8065b3c69d111bf3aead\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d111bf3aead\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d111bf3aead\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Is Thumbtack free to use?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d111bf3aead\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-3277a01\" data-parent=\"#accordion-69d111bf3aead\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">It\u2019s free to set up a profile, but you\u2019ll pay for each lead that contacts you.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-3277a01\">\n                        <a href=\"#collapse-f81816a69d111bf3aead\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69d111bf3aead\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69d111bf3aead\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Which platform gives the best return on investment?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69d111bf3aead\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-3277a01\" data-parent=\"#accordion-69d111bf3aead\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">It depends on your trade and how fast you follow up. Many pros find <\/span><b>exclusive lead<\/b><span style=\"font-weight: 400\"> platforms like ServiceDirect offer better ROI.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-3277a01\">\n                        <a href=\"#collapse-7276b1569d111bf3aead\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569d111bf3aead\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569d111bf3aead\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Can I use multiple platforms at once?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569d111bf3aead\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-3277a01\" data-parent=\"#accordion-69d111bf3aead\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes\u2014and many successful pros do. Just make sure to track where leads come from and what the close rate is.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-3277a01\">\n                        <a href=\"#collapse-775155f69d111bf3aead\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69d111bf3aead\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69d111bf3aead\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What\u2019s the best app for cleaners or handymen?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69d111bf3aead\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-3277a01\" data-parent=\"#accordion-69d111bf3aead\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Try Handy, HUX, or Taskrabbit depending on your service area. If you want more control, Porch or Nextdoor might be a good fit.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-3277a01\">\n                        <a href=\"#collapse-66e452b69d111bf3aead\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-66e452b69d111bf3aead\" aria-expanded=\"true\" aria-controls=\"Collapse-66e452b69d111bf3aead\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How do I follow up after a lead comes in?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-66e452b69d111bf3aead\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-3277a01\" data-parent=\"#accordion-69d111bf3aead\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Start with a Google Business Profile, distribute flyers, and ask happy clients to refer you. Then expand with a basic website and ads.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Is Thumbtack free to use?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">It\u2019s free to set up a profile, but you\u2019ll pay for each lead that contacts you.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Which platform gives the best return on investment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">It depends on your trade and how fast you follow up. Many pros find <\/span><b>exclusive lead<\/b><span style=\\\"font-weight: 400\\\"> platforms like ServiceDirect offer better ROI.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Can I use multiple platforms at once?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Yes\u2014and many successful pros do. Just make sure to track where leads come from and what the close rate is.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. What\u2019s the best app for cleaners or handymen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Try Handy, HUX, or Taskrabbit depending on your service area. If you want more control, Porch or Nextdoor might be a good fit.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. How do I follow up after a lead comes in?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Start with a Google Business Profile, distribute flyers, and ask happy clients to refer you. Then expand with a basic website and ads.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve looked into finding local leads for your home service or small business, there\u2019s a good chance you\u2019ve heard of Thumbtack. But is it the best option out there? Maybe. Maybe not. Whether you&#8217;re a cleaner, contractor, electrician, or lawn care pro, finding quality leads is key to growth. This guide breaks down Thumbtack\u2019s [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":65058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[156,161],"tags":[],"ppma_author":[101],"class_list":["post-64988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manage-your-business","category-marketing-and-lead-generation","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thumbtack Competitors: Finding the Right Alternative for Your Business - Invoice Fly<\/title>\n<meta name=\"description\" content=\"Explore Thumbtack competitors and discover the best options for finding quality leads for your home service business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/competidores-de-chincheta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thumbtack Competitors: Finding the Right Alternative\" \/>\n<meta property=\"og:description\" content=\"Explore Thumbtack competitors and discover the best options for finding quality leads for your home service business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/competidores-de-chincheta\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T09:46:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:49:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/05\/Thumbtack-Competitors-Finding-the-Right-Alternative-for-Your-Business.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/thumbtack-competitors\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/thumbtack-competitors\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"Thumbtack Competitors: Finding the Right Alternative\",\"datePublished\":\"2025-06-04T09:46:11+00:00\",\"dateModified\":\"2026-02-13T10:49:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/thumbtack-competitors\/\"},\"wordCount\":1091,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/thumbtack-competitors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/05\/Thumbtack-Competitors-Finding-the-Right-Alternative-for-Your-Business.webp\",\"articleSection\":[\"Manage your business\",\"Marketing and Lead Generation\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/thumbtack-competitors\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/thumbtack-competitors\/\",\"name\":\"Thumbtack Competitors: Finding the Right Alternative for Your Business - 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Author Profile Name: Ellie McKenna Email: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Professional Status: Freelance Copywriter and Content Writer; Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Ellie McKenna Correo electr\u00f3nico: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Situaci\u00f3n profesional: Redactora independiente y redactora de contenidos; redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=64988"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64988\/revisions"}],"predecessor-version":[{"id":88921,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/64988\/revisions\/88921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/65058"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=64988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=64988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=64988"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=64988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}