{"id":65048,"date":"2025-06-04T10:46:38","date_gmt":"2025-06-04T09:46:38","guid":{"rendered":"https:\/\/invoicefly.com\/?p=65048"},"modified":"2026-02-12T16:50:34","modified_gmt":"2026-02-12T15:50:34","slug":"definicion-de-negocio-de-servicios","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/service-business-definition\/","title":{"rendered":"Definici\u00f3n de empresa de servicios: Una explicaci\u00f3n sencilla"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"65048\" class=\"elementor elementor-65048\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50e35131 e-flex e-con-boxed e-con e-parent\" data-id=\"50e35131\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5396483f elementor-widget elementor-widget-text-editor\" data-id=\"5396483f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>If you\u2019ve ever hired someone to clean your home, repair a leaky faucet, or manage your taxes \u2014 you\u2019ve supported a service business. These businesses don\u2019t sell physical products. Instead, they offer skills, labor, and expertise to solve specific problems.<\/p>\n\n<p>In this guide, we\u2019ll break down:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What a service business is<\/li>\n\n<li>Why service businesses matter to the economy<\/li>\n\n<li>Examples of different types of service businesses<\/li>\n\n<li>What it takes to start and run one successfully<\/li>\n\n<li>How to know if a service business is right for you<\/li>\n<\/ul>\n\n<p>Whether you\u2019re exploring a new business idea or trying to better understand how these companies operate, this is your go-to starting point.<\/p>\n\n<h2 id=\"h-what-is-a-service-business\" class=\"wp-block-heading\"><strong>What Is a Service Business?<\/strong><\/h2>\n\n<p>A service business is a company that earns revenue by providing services instead of physical goods. That could mean anything from fixing plumbing issues to offering digital marketing consulting. The focus is on delivering value through expertise, experience, and human interaction.<\/p>\n\n<p>Unlike businesses that sell tangible products, service businesses typically rely on:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Time and labor<\/li>\n\n<li>Client relationships<\/li>\n\n<li>Consistent customer experience<\/li>\n\n<li>Specialized skills or licenses<\/li>\n<\/ul>\n\n<p>Examples include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Cleaning services<\/li>\n\n<li>HVAC companies<\/li>\n\n<li>Consulting firms<\/li>\n\n<li>Personal trainers<\/li>\n\n<li>Financial advisors<\/li>\n\n<li>Dog walkers<\/li>\n<\/ul>\n\n<p>At its core, a service business solves a specific problem for a target market \u2014 and charges for the time, effort, or expertise involved.<\/p>\n\n<h2 id=\"h-why-service-businesses-matter\" class=\"wp-block-heading\"><strong>Why Service Businesses Matter<\/strong><\/h2>\n\n<h3 id=\"h-driving-economic-growth\" class=\"wp-block-heading\"><strong>Driving Economic Growth<\/strong><\/h3>\n\n<p>Service businesses make up a large portion of the U.S. economy, especially among small businesses. In fact, many of the fastest-growing industries in the United States\u2014like tech, healthcare, and education\u2014are service-based.<\/p>\n\n<h3 id=\"h-fueling-innovation\" class=\"wp-block-heading\"><strong>Fueling Innovation<\/strong><\/h3>\n\n<p>Innovation doesn\u2019t just happen with new products. Service providers are constantly evolving to meet customer expectations, solve new pain points, and improve their business operations. The rise of service marketing, automation, and real-time communication tools has redefined how services are delivered.<\/p>\n\n<h3 id=\"h-supporting-essential-needs\" class=\"wp-block-heading\"><strong>Supporting Essential Needs<\/strong><\/h3>\n\n<p>Essential services for society are mission-critical. Healthcare, financial planning, education, and home maintenance are just a few categories that millions of people rely on daily. These businesses help communities run and give people peace of mind.<\/p>\n\n<h3 id=\"h-creating-personal-and-professional-growth\" class=\"wp-block-heading\"><strong>Creating Personal and Professional Growth<\/strong><\/h3>\n\n<p>Many successful entrepreneurs start with a skill they already have \u2014 then build a service business around it. These businesses can grow with low startup costs, especially if you\u2019re offering consulting services or personal care. Plus, they offer hands-on experience in customer service, pricing strategies, and business development.<\/p>\n\n<h2 id=\"h-exploring-types-of-service-businesses\" class=\"wp-block-heading\"><strong>Exploring Types of Service Businesses<\/strong><\/h2>\n\n<p>There are countless service business ideas out there. Let\u2019s look at a few of the most common categories.<\/p>\n\n<h3 id=\"h-professional-services\" class=\"wp-block-heading\"><strong>Professional Services<\/strong><\/h3>\n\n<p>These require formal training or licenses:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Legal services<\/li>\n\n<li>Accounting and bookkeeping<\/li>\n\n<li>Business consulting<\/li>\n\n<li>Architecture and engineering firms<\/li>\n<\/ul>\n\n<h3 id=\"h-personal-care-services\" class=\"wp-block-heading\"><strong>Personal Care Services<\/strong><\/h3>\n\n<p>Focused on health, beauty, or daily routines:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Hair salons and barbershops<\/li>\n\n<li>Massage therapy<\/li>\n\n<li>Fitness coaching and personal training<\/li>\n\n<li>Nail technicians<\/li>\n<\/ul>\n\n<h3 id=\"h-hospitality-and-tourism-services\" class=\"wp-block-heading\"><strong>Hospitality and Tourism Services<\/strong><\/h3>\n\n<p>Providing memorable experiences and comfort:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Hotels and bed &amp; breakfasts<\/li>\n\n<li>Tour operators<\/li>\n\n<li>Event planning<\/li>\n\n<li>Catering services<\/li>\n<\/ul>\n\n<h3 id=\"h-healthcare-services\" class=\"wp-block-heading\"><strong>Healthcare Services<\/strong><\/h3>\n\n<p>Some require medical certifications or advanced degrees:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Physical therapy<\/li>\n\n<li>In-home care<\/li>\n\n<li>Medical clinics<\/li>\n\n<li>Counseling or mental health support<\/li>\n<\/ul>\n\n<h3 id=\"h-financial-services\" class=\"wp-block-heading\"><strong>Financial Services<\/strong><\/h3>\n\n<p>Helping clients manage money, risk, and investments:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tax preparation<\/li>\n\n<li>Investment advising<\/li>\n\n<li>Insurance agencies<\/li>\n\n<li>Credit repair businesses<\/li>\n<\/ul>\n\n<h3 id=\"h-technology-services\" class=\"wp-block-heading\"><strong>Technology Services<\/strong><\/h3>\n\n<p>Solving tech-related problems or building systems:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>IT support<\/li>\n\n<li>Website development<\/li>\n\n<li>Software-as-a-service (SaaS) companies<\/li>\n\n<li>Cybersecurity consulting<\/li>\n<\/ul>\n\n<h3 id=\"h-education-amp-training-services\" class=\"wp-block-heading\"><strong>Education &amp; Training Services<\/strong><\/h3>\n\n<p>Helping people learn new skills:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Online course creation<\/li>\n\n<li>Tutoring<\/li>\n\n<li>Test prep companies<\/li>\n\n<li>Corporate training providers<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 id=\"h-what-is-a-home-service-business\" class=\"wp-block-heading\"><strong>What Is a Home Service Business?<\/strong><\/h2>\n\n<p>A <strong>home service business<\/strong> is a type of service company that works directly at a customer\u2019s home or property. These businesses are especially popular in residential areas and offer a range of practical services.<\/p>\n\n<p>Popular examples include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>HVAC services<\/strong>: Heating, ventilation, and air conditioning installation or repair<\/li>\n\n<li><strong>Plumbing services<\/strong>: Fixing leaks, clogs, or installing fixtures<\/li>\n\n<li><strong>Electrical services<\/strong>: Wiring, lighting upgrades, or outlet installation<\/li>\n\n<li><strong>Handyman services<\/strong>: Small repairs and odd jobs<\/li>\n\n<li><strong>Cleaning services<\/strong>: From house cleaning to pressure washing or window cleaning<\/li>\n<\/ul>\n\n<p>If you&#8217;re curious about how to price these services, check out our<a href=\"https:\/\/invoicefly.com\/academy\/how-much-to-charge-for-house-cleaning-in-2025\/\" target=\"_blank\" rel=\"noopener\"> 2025 guide on house cleaning rates<\/a> for an example of a real-world breakdown.<\/p>\n\n<h2 id=\"h-how-to-start-a-service-business\" class=\"wp-block-heading\"><strong>How to Start a Service Business<\/strong><\/h2>\n\n<p>Starting a service business doesn\u2019t require a warehouse or inventory, but you do need a solid plan. Here\u2019s a simplified process:<\/p>\n\n<h3 id=\"h-1-choose-a-type-of-service-business\" class=\"wp-block-heading\"><strong>1. Choose a type of service business<\/strong><\/h3>\n\n<p>Pick a niche based on your strengths, certifications, or years of experience. Focus on services people are actively searching for in your area.<\/p>\n\n<h3 id=\"h-2-do-market-research\" class=\"wp-block-heading\"><strong>2. Do market research<\/strong><\/h3>\n\n<p>Understand your target market. Who are your potential customers? What are their pain points? What competitors already exist?<\/p>\n\n<h3 id=\"h-3-make-a-business-plan\" class=\"wp-block-heading\"><strong>3. Make a business plan<\/strong><\/h3>\n\n<p>Outline your business model, pricing strategies, and service offerings. Define what makes your business unique.<\/p>\n\n<h3 id=\"h-4-start-the-paperwork\" class=\"wp-block-heading\"><strong>4. Start the paperwork<\/strong><\/h3>\n\n<p>Register your business name, set up an LLC or sole proprietorship, and apply for any necessary licenses or insurance.<\/p>\n\n<h3 id=\"h-5-set-up-your-finances\" class=\"wp-block-heading\"><strong>5. Set up your finances<\/strong><\/h3>\n\n<p>Open a business bank account, choose accounting software, and create a system for sending invoices.<\/p>\n\n<p><strong>Pro Tip:<\/strong> Use our <a href=\"\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noopener\">Invoice Maker<\/a> to create branded, professional invoices in minutes\u2014perfect for service pros.<\/p>\n\n<h3 id=\"h-6-start-marketing\" class=\"wp-block-heading\"><strong>6. Start marketing<\/strong><\/h3>\n\n<p>Create a website, claim your Google Business Profile, and start building online reviews. Service businesses grow fast with word-of-mouth and local visibility.<\/p>\n\n<h2 id=\"h-how-to-run-a-successful-service-business\" class=\"wp-block-heading\"><strong>How to Run a Successful Service Business<\/strong><\/h2>\n\n<p>Once you\u2019re up and running, here\u2019s how to keep things moving smoothly:<\/p>\n\n<h3 id=\"h-1-set-the-right-prices\" class=\"wp-block-heading\"><strong>1. Set the right prices<\/strong><\/h3>\n\n<p>Make sure your pricing reflects your value, market demand, and profit margin. Avoid undercharging, don\u2019t forget you\u2019re selling expertise.<\/p>\n\n<h3 id=\"h-2-use-word-of-mouth-marketing\" class=\"wp-block-heading\"><strong>2. Use word-of-mouth marketing<\/strong><\/h3>\n\n<p>Ask happy clients for reviews and referrals. Word-of-mouth is one of the most effective tools for service marketing.<\/p>\n\n<h3 id=\"h-3-provide-excellent-customer-service\" class=\"wp-block-heading\"><strong>3. Provide excellent customer service<\/strong><\/h3>\n\n<p>Communicate clearly, remain timely with appointments and services, and follow up after the job. A great customer experience leads to repeat business.<\/p>\n\n<h3 id=\"h-4-train-your-team\" class=\"wp-block-heading\"><strong>4. Train your team<\/strong><\/h3>\n\n<p>As you grow, bring in people who reflect your values. Teach them your process and customer service standards.<\/p>\n\n<h3 id=\"h-5-nail-down-your-processes\" class=\"wp-block-heading\"><strong>5. Nail down your processes<\/strong><\/h3>\n\n<p>Systemize your scheduling, payment reminders, and service checklists. The more organized you are, the more efficient your business becomes.<\/p>\n\n<h3 id=\"h-6-focus-on-growth\" class=\"wp-block-heading\"><strong>6. Focus on growth<\/strong><\/h3>\n\n<p>Track your numbers, refine your offers, and always look for ways to improve your business offering. Consider expanding your products and services once your core business is stable.<\/p>\n\n<h2 id=\"h-how-to-determine-a-good-service-business-to-start\" class=\"wp-block-heading\"><strong>How to Determine a Good Service Business to Start<\/strong><\/h2>\n\n<p>The best service business ideas solve real problems, match your skill set, and allow for healthy margins.<\/p>\n\n<p>Ask yourself:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What do I enjoy doing that others find difficult?<\/li>\n\n<li>Is there local demand for this service?<\/li>\n\n<li>Do I need special equipment or certification?<\/li>\n\n<li>Can I start small and scale over time?<\/li>\n<\/ul>\n\n<p>Some of the most successful small businesses started with a single service and scaled as they built a reputation.<\/p>\n\n<h2 id=\"h-what-are-the-benefits-of-running-a-service-business\" class=\"wp-block-heading\"><strong>What Are the Benefits of Running a Service Business?<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Low startup costs<\/strong>: No physical product or large inventory needed<\/li>\n\n<li><strong>Flexible business model<\/strong>: Work solo or build a team<\/li>\n\n<li><strong>Recurring revenue<\/strong>: Many services are needed monthly or quarterly<\/li>\n\n<li><strong>Scalable<\/strong>: Start small and grow as demand increases<\/li>\n\n<li><strong>Opportunity to specialize<\/strong>: Build a niche that sets you apart<\/li>\n\n<li><strong>Direct impact<\/strong>: You get to see the results of your work and customer satisfaction firsthand<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4b6ec elementor-widget elementor-widget-heading\" data-id=\"0f4b6ec\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Service Businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4a96d elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"ec4a96d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69e975ec71c19\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-ec4a96d\">\n                        <a href=\"#collapse-8065b3c69e975ec71c19\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69e975ec71c19\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69e975ec71c19\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Do service businesses require a lot of overhead?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69e975ec71c19\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-ec4a96d\" data-parent=\"#accordion-69e975ec71c19\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Not usually. Many service businesses can be run from home or a vehicle, and your main investment will be in tools, software, or certifications\u2014not inventory.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-ec4a96d\">\n                        <a href=\"#collapse-f81816a69e975ec71c19\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69e975ec71c19\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69e975ec71c19\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do I find customers for my service business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69e975ec71c19\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-ec4a96d\" data-parent=\"#accordion-69e975ec71c19\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Start with friends and family, then build your web presence. List your services on local directories, encourage reviews, and promote via social media and email.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-ec4a96d\">\n                        <a href=\"#collapse-7276b1569e975ec71c19\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569e975ec71c19\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569e975ec71c19\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Can I offer both products and services?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569e975ec71c19\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-ec4a96d\" data-parent=\"#accordion-69e975ec71c19\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes. Some businesses sell cleaning supplies, tools, or maintenance packages alongside their services. Just make sure your offerings are clear and relevant.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-ec4a96d\">\n                        <a href=\"#collapse-775155f69e975ec71c19\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69e975ec71c19\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69e975ec71c19\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How much can I make from a service business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69e975ec71c19\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-ec4a96d\" data-parent=\"#accordion-69e975ec71c19\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">It depends on your pricing strategy, service type, and how well you manage operations. Service businesses often have strong <\/span><b>profit margins<\/b><span style=\"font-weight: 400\"> when run efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Automating reminders helps reduce no-shows, improves customer service, and frees up hours of manual work every week.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-ec4a96d\">\n                        <a href=\"#collapse-66e452b69e975ec71c19\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-66e452b69e975ec71c19\" aria-expanded=\"true\" aria-controls=\"Collapse-66e452b69e975ec71c19\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What software do I need to run a service business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-66e452b69e975ec71c19\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-ec4a96d\" data-parent=\"#accordion-69e975ec71c19\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">At minimum: scheduling, invoicing, and payment tracking. Tools like<\/span> <a href=\"\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Invoice Fly<\/span><\/a><span style=\"font-weight: 400\">\u00a0let you send branded invoices and manage your cash flow with less hassle.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Do service businesses require a lot of overhead?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Not usually. Many service businesses can be run from home or a vehicle, and your main investment will be in tools, software, or certifications\u2014not inventory.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. How do I find customers for my service business?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Start with friends and family, then build your web presence. List your services on local directories, encourage reviews, and promote via social media and email.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Can I offer both products and services?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Yes. Some businesses sell cleaning supplies, tools, or maintenance packages alongside their services. Just make sure your offerings are clear and relevant.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. How much can I make from a service business?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">It depends on your pricing strategy, service type, and how well you manage operations. Service businesses often have strong <\/span><b>profit margins<\/b><span style=\\\"font-weight: 400\\\"> when run efficiently.<\/span><\/p>\\n<p><span style=\\\"font-weight: 400\\\">Automating reminders helps reduce no-shows, improves customer service, and frees up hours of manual work every week.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What software do I need to run a service business?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">At minimum: scheduling, invoicing, and payment tracking. Tools like<\/span> <a href=\\\"\/product\/invoice-maker\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400\\\">Invoice Fly<\/span><\/a><span style=\\\"font-weight: 400\\\">\u00a0let you send branded invoices and manage your cash flow with less hassle.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever hired someone to clean your home, repair a leaky faucet, or manage your taxes \u2014 you\u2019ve supported a service business. These businesses don\u2019t sell physical products. Instead, they offer skills, labor, and expertise to solve specific problems. In this guide, we\u2019ll break down: Whether you\u2019re exploring a new business idea or trying [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":65062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[162,156,157],"tags":[],"ppma_author":[101],"class_list":["post-65048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","category-manage-your-business","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Service Business Definition: A Simple Explanation - Invoice Fly<\/title>\n<meta name=\"description\" content=\"What is a service business? 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/65048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=65048"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/65048\/revisions"}],"predecessor-version":[{"id":88566,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/65048\/revisions\/88566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/65062"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=65048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=65048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=65048"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=65048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}