{"id":67118,"date":"2025-07-01T16:27:50","date_gmt":"2025-07-01T15:27:50","guid":{"rendered":"https:\/\/invoicefly.com\/?p=67118"},"modified":"2026-02-12T18:14:35","modified_gmt":"2026-02-12T17:14:35","slug":"comercializacion-de-tejados","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/roofing-marketing\/","title":{"rendered":"92 ideas de marketing para tejados que impulsar\u00e1n tu negocio en 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"67118\" class=\"elementor elementor-67118\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26f6daf6 e-flex e-con-boxed e-con e-parent\" data-id=\"26f6daf6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dbd6b1f elementor-widget elementor-widget-text-editor\" data-id=\"4dbd6b1f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 2025, the roofing world is more crowded and more online than ever. If you don\u2019t have a strong roofing marketing plan, it\u2019s easy to get lost behind your competitors. That\u2019s why we put together this list of roofing marketing ideas to help you stand out and grow your business.<\/p>\n<p>Whether you\u2019re a solo roofer or running a full team, marketing for roofers today takes more than yard signs or a logo on your truck. People want to find your roofing company online, read honest reviews, and hear good things from friends and neighbors. Strong roofing company marketing helps you earn trust before you ever step on a roof.<\/p>\n<p>In this guide, you\u2019ll get 92 practical marketing ideas for roofing companies. Most of the roofing marketing ideas are low-cost or free and they actually work in the real world. These tips can help you get more leads, book more jobs, and keep your schedule full. From creative roofing ads to smart roofing marketing strategies, you\u2019ll learn how to market a roofing company in simple, effective ways.<\/p>\n<p><strong>What you\u2019ll find in this guide:<\/strong><\/p>\n<ul>\n<li>Types of roofing marketing<\/li>\n<li>Referral and word-of-mouth ideas<\/li>\n<li>Social media tips for roofers<\/li>\n<li>Digital and traditional roofing advertisements<\/li>\n<li>Paid advertising for roofing businesses<\/li>\n<li>Event-based marketing ideas<\/li>\n<li>How great customer service becomes free roof advertising<\/li>\n<\/ul>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<h2 id=\"h-referral-marketing-for-roofing-businesses-18\" class=\"wp-block-heading\"><strong>Referral Marketing for Roofing Businesses<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Referral marketing is one of the strongest and most reliable roofing marketing strategies you can use to grow your company. When people hear about your roofing business from someone they trust, they\u2019re far more likely to choose you over competitors, often even before seeing your roofing ads or website.<\/p>\n<p>For many contractors, referrals become the backbone of their roofing marketing plan because they cost little, bring in high-quality leads, and build long-term trust.<\/p>\n<p>Whether you\u2019re learning how to market a roofing company, trying to grow your roofing business, or looking for practical marketing ideas for roofing companies, referral marketing remains one of the easiest and most effective ways to get roofing work and keep your schedule full.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-customer-referral-programs\" class=\"wp-block-heading\"><strong>Customer Referral Programs<\/strong><\/h3>\n<p>Customer referral programs give homeowners a clear reason to recommend your roofing company. This type of marketing for roofers works well because satisfied customers already want to help, and offering a small reward makes it even easier for them to share your name.<\/p>\n<p>These programs support both digital marketing for roofing companies and traditional roofer advertising by creating a steady stream of warm leads.<\/p>\n<p>Whether your rewards are gift cards, discounts, or simple thank-you bonuses, customer referral programs blend perfectly with almost any roofing company marketing strategy.<\/p>\n<p><!-- \/wp:heading --><!-- wp:image {\"id\":67121,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-rounded\"} --><\/p>\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" class=\"alignnone wp-image-67121 size-full\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/male-plumber-working-with-client-fix-kitchen-problems-scaled.jpg\" alt=\"Roofer shaking hands with a marketing specialist.\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/male-plumber-working-with-client-fix-kitchen-problems-scaled.jpg 2560w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/male-plumber-working-with-client-fix-kitchen-problems-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/male-plumber-working-with-client-fix-kitchen-problems-1024x683.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/male-plumber-working-with-client-fix-kitchen-problems-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/male-plumber-working-with-client-fix-kitchen-problems-1536x1024.jpg 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/male-plumber-working-with-client-fix-kitchen-problems-2048x1365.jpg 2048w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/male-plumber-working-with-client-fix-kitchen-problems-1200x800.jpg 1200w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/male-plumber-working-with-client-fix-kitchen-problems-710x473.jpg 710w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\n<figcaption class=\"wp-element-caption\"><\/figcaption>\n<\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li>Offer cash or gift card incentives for referral.<\/li>\n<li>Create a tiered reward program (more referrals = bigger perks)<\/li>\n<li>Send a thank-you package to every successful referrer<\/li>\n<li>Use QR codes on invoices to refer a friend<\/li>\n<li>Add a referral checkbox to your customer satisfaction survey<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-vendor-referral-ideas\" class=\"wp-block-heading\"><strong>Vendor Referral Ideas<\/strong><\/h3>\n<p>Vendors, suppliers, and related contractors are excellent referral partners for roofers. These professionals regularly meet homeowners, builders, and property managers, making them valuable for marketing roofing companies. When vendors trust your craftsmanship and reliability, they\u2019re more likely to recommend you for future projects.<\/p>\n<p>This type of partnership is a low-cost and often overlooked part of marketing a roofing company, but it can bring in consistent, high-quality roofing leads.<\/p>\n<p><!-- \/wp:heading --><!-- wp:list {\"ordered\":true,\"start\":9} --><\/p>\n<ol>\n<li>Partner with gutter or siding contractors for mutual referrals<\/li>\n<li>Work with realtors who need quick fixes before sales<\/li>\n<li>Network with insurance agents for storm damage claims<\/li>\n<li>Establish a B2B program with commercial building managers<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-third-party-referral-sites\" class=\"wp-block-heading\"><strong>Third-Party Referral Sites for Roofing Companies<\/strong><\/h3>\n<p>Third-party referral sites help roofing companies get discovered by people actively searching for roof repair or replacement. These platforms usually feature roofing advertisements, customer reviews, company profiles, and even creative roofing ads that help you stand out.<\/p>\n<p>Being active on these sites boosts your online marketing for roofers, supports SEO for roofers, and helps you appear more trustworthy to homeowners.<\/p>\n<p>For many roofing contractors, third-party referral sites act as a bridge between digital marketing for roofing companies and word-of-mouth advertising.<\/p>\n<ol>\n<li>Sign up for platforms like HomeAdvisor, Thumbtack, or Bark<\/li>\n<li>List on Nextdoor\u2019s neighborhood recommendations<\/li>\n<li>Ask loyal clients to recommend you on community Facebook groups<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-tracking-promotion\" class=\"wp-block-heading\">Referral Tracking and Promotion<\/h3>\n<p>Tracking your referrals helps you understand which roofing marketing ideas bring in the most jobs. Record where each lead comes from, whether it\u2019s customers, vendors, online directories, or social media platforms. This data helps improve your roofing company marketing strategies so you can focus on what actually works.<\/p>\n<p>Good tracking also supports your digital marketing for roofing contractors, since it shows which online sources are worth promoting.<\/p>\n<p>By monitoring results, you can refine your marketing roofing business efforts over time and grow more efficiently.<\/p>\n<ol>\n<li><span style=\"font-size: 16px;\">Create a referral tracking spreadsheet or use a <a href=\"https:\/\/invoicefly.com\/academy\/roofing-crm-software\/\">CRM for roofers<\/a><\/span><\/li>\n<li>Promote your program on your website and social media channels<\/li>\n<li>Include referral perks in your email signature<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Measuring referral program success is key. Keep track of how many new jobs come from referrals and note which sources work best.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Additionally, see how often rewards are used. This way, you can focus on what works and rethink what doesn\u2019t.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"h-door-knocking-amp-word-of-mouth-marketing-17\" class=\"wp-block-heading\"><strong>Door Knocking &amp; Word-of-Mouth Marketing<\/strong><\/h2>\n<p>Door knocking and word-of-mouth marketing <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/direct-mail-statistics\/#gref\" target=\"_blank\" rel=\"noopener\">remain some of the most powerful ways<\/a> to get roofing work in local neighborhoods. Homeowners trust the opinions of neighbors far more than online ads or roof advertising. Simple actions like walking door-to-door, introducing yourself, leaving flyers, or placing yard signs can create strong connections. Even with the rise of digital marketing roofing companies use today, in-person conversations often lead to the most loyal customers.<\/p>\n<p>These traditional methods support your larger roofing marketing plan by helping you stay visible and trusted in your community.<\/p>\n<ol>\n<li>Ask for a testimonial after every successful job<\/li>\n<li>Share \u201cbefore and after\u201d photos online<\/li>\n<li>Knock on doors after a storm or local event<\/li>\n<li>Create a unique pitch you can introduce yourself with<\/li>\n<li>Bring eye-catching marketing materials e.g. postcards or flyers with details of your products and services<\/li>\n<li>Offer limited-time discounts for neighbours<\/li>\n<li>Mention other homes you\u2019ve worked on in the area<\/li>\n<li>Include a QR code to scan for a quote<\/li>\n<li>Offer a free inspection to start the conversation<\/li>\n<li>Dress clean, branded, and approachable<\/li>\n<li>Track your visits and follow up by mail or door hanger<\/li>\n<li>Get yard signs in place right after each job<\/li>\n<li>Offer a \u201chouse-to-house\u201d discount for neighbours<\/li>\n<li>Ask happy customers to share their experience publicly<\/li>\n<li>Feature your best projects in your portfolio and emails<\/li>\n<li>Show up at local HOA or town hall meetings<\/li>\n<li>Ask friends and family to spread the word<\/li>\n<\/ol>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true,\"start\":19} --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\" start=\"19\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\" start=\"19\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<p><strong>Pro Tip:<\/strong> Use our free <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Maker<\/a> to send professional estimates right from your phone.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"h-social-media-marketing-for-roofing-14\" class=\"wp-block-heading\"><strong>Social Media Marketing for Roofing<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Social media marketing for roofing companies helps you stay active in your community and reach new customers online. You don\u2019t need the best roofing ads or viral videos to succeed. You just need consistent roofing social media posts that show your work, answer common questions, and highlight satisfied customers.<\/p>\n<p>Social media also works well with your roofing content marketing efforts, strengthening your roofing company marketing strategy and helping you build trust over time. It\u2019s one of the easiest ways to stay relevant without spending a lot on advertising roofing companies typically use.<\/p>\n<ol>\n<li>Post before\/after photos of roof installs<\/li>\n<li>Share storm safety and repair tips<\/li>\n<li>Highlight your team\u2019s certifications and licenses<\/li>\n<li>Share behind-the-scenes content from job sites<\/li>\n<li>Use Facebook Stories to highlight progress<\/li>\n<li>Ask satisfied clients to tag you in posts<\/li>\n<li>Join local community groups and comment helpfully<\/li>\n<li>Use location-based hashtags (#[YourCity]Roofer)<\/li>\n<li>Run a \u201croof giveaway\u201d contest with a free inspection<\/li>\n<li>Film time-lapse videos of installs<\/li>\n<li>Interview a roofer on your team about common problems<\/li>\n<li>Use Instagram Reels to show work in action<\/li>\n<li>Post testimonials in graphic form<\/li>\n<li>Go live on Facebook from community events<\/li>\n<\/ol>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true,\"start\":36} --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\" start=\"36\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\" start=\"36\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><strong>Pro Tip: <\/strong>Read our article on <a href=\"https:\/\/invoicefly.com\/academy\/roofing-company-names\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roofing Company Names<\/a> to help you choose a name that stands out on social media.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"h-traditional-roofing-marketing-ideas-9\" class=\"wp-block-heading\"><strong>Traditional Roofing Marketing Ideas<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Traditional marketing still plays a huge role in marketing roofing companies. USPS reports that <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/direct-mail-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\">73% of U.S<\/a>. households read or scan direct mail daily. Use these ideas to stay top-of-mind locally.<\/p>\n<p>Tools like yard signs, direct mail, flyers, door hangers, and roofing advertisements are highly effective because they reach homeowners directly. These methods also reinforce your digital marketing for roofing company efforts by keeping your name visible in local neighborhoods.<\/p>\n<p>When combined with roofing company ads or the best advertising for roofing online, traditional marketing helps create a strong, balanced presence in your service area.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":67123,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-rounded\"} --><\/p>\n<figure class=\"wp-block-image size-large is-style-rounded\">\n<p><img decoding=\"async\" class=\"alignnone wp-image-67123 size-full\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/man-holding-envelope-with-greeting-card-indoors-closeup-scaled.jpg\" alt=\"Man smiling while opening a paper envelope with roofer marketing material inside.\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/man-holding-envelope-with-greeting-card-indoors-closeup-scaled.jpg 2560w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/man-holding-envelope-with-greeting-card-indoors-closeup-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/man-holding-envelope-with-greeting-card-indoors-closeup-1024x683.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/man-holding-envelope-with-greeting-card-indoors-closeup-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/man-holding-envelope-with-greeting-card-indoors-closeup-1536x1024.jpg 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/man-holding-envelope-with-greeting-card-indoors-closeup-2048x1365.jpg 2048w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/man-holding-envelope-with-greeting-card-indoors-closeup-1200x800.jpg 1200w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/man-holding-envelope-with-greeting-card-indoors-closeup-710x473.jpg 710w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<\/figure>\n<ol>\n<li>Put out yard signs at every job site<\/li>\n<li>Wrap your truck with a branded vehicle wrap<\/li>\n<li>Print custom magnets for local tool shops<\/li>\n<li>Send direct mail to storm-hit ZIP codes<\/li>\n<li>Distribute door hangers with offers<\/li>\n<li>Use vinyl banners at community events<\/li>\n<li>Hand out branded pens, hats, or rulers<\/li>\n<li>Place print ads in local trade newsletters<\/li>\n<li>Use postcards with strong \u201cbefore and after\u201d visuals<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:heading --><\/p>\n<h2 id=\"h-digital-marketing-ideas-12\" class=\"wp-block-heading\"><strong>Digital Marketing Ideas<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Digital marketing for roofing companies helps you appear online when people search for roofing help.<\/p>\n<p>Strong internet marketing for roofers, including a solid website, roofer internet marketing, roofing blog ideas, and local SEO for roofing companies, can bring in consistent, high-quality leads without door knocking.<\/p>\n<p>Digital marketing roofing companies rely on often includes Google Ads, content creation, email funnels, and social media promotion. With a strong online strategy, homeowners can find your roofing business 24\/7, giving you a major advantage over competitors.<\/p>\n<ol>\n<li>Set up or update your Google Business Profile<\/li>\n<li>Add updated photos and location tags regularly<\/li>\n<li>Make sure your NAP (name\/address\/phone) is consistent<\/li>\n<li>Encourage happy customers to leave Google reviews<\/li>\n<li>Optimize your website for mobile viewing<\/li>\n<li>Write blog posts that answer local roofing FAQs<\/li>\n<li>Include customer testimonials with photos<\/li>\n<li>Embed a quote form on your homepage<\/li>\n<li>Add project galleries by service type<\/li>\n<li>List all licenses, insurance, and certifications<\/li>\n<li>Update your site at least once per quarter<\/li>\n<li>Use tools like Moz or BrightLocal to track local SEO<\/li>\n<\/ol>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true,\"start\":59} --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\" start=\"59\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\" start=\"59\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Related reading: <a href=\"\/academy\/roofer-salary-guide-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roofer Salary Guide 2025<\/a><\/p>\n<h3>SEO for Roofers<\/h3>\n<p><a href=\"https:\/\/invoicefly.com\/academy\/seo-for-roofing\/\">SEO for roofing<\/a> helps your company appear on Google when people search for roofing help. Improving your rankings with roofing company SEO, SEO marketing for roofing, and local SEO for roofing company strategies can bring in long-term leads without paying for ads. Strong SEO helps your digital marketing for roofing contractors become more effective across all channels.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"h-email-marketing-ideas-6\" class=\"wp-block-heading\"><strong>Email Marketing Ideas<\/strong><\/h2>\n<p>Email marketing helps roofing companies stay connected with past customers, warm leads, and local homeowners.<\/p>\n<p>Sending helpful tips, roofing promotions, seasonal reminders, and company updates builds familiarity and trust. Email marketing supports your roofing company marketing strategies by keeping your brand active all year long, making it easier for people to contact you when they need work.<\/p>\n<p>It\u2019s an affordable way to boost marketing for roofing companies without relying solely on ads.<\/p>\n<ol>\n<li>Send a seasonal roof check-up reminder<\/li>\n<li>Share a client spotlight story<\/li>\n<li>Offer discounts for referrals via email<\/li>\n<li>Link to your latest blog posts or roof tips<\/li>\n<li>Promote limited-time offers or services<\/li>\n<li>Automate review requests post-job<\/li>\n<\/ol>\n<p><!-- \/wp:heading --><!-- wp:image --><\/p>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true,\"start\":71} --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\" start=\"71\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\" start=\"71\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:heading --><\/p>\n<h2 id=\"h-online-reviews-amp-reputation-5\" class=\"wp-block-heading\"><strong>Online Reviews &amp; Reputation<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Your online reviews are often the first impression homeowners see. Positive reviews boost your roofing company SEO, support your digital marketing efforts, and make your roofing ads examples look more trustworthy.<\/p>\n<p>When people see strong feedback from real customers, they feel confident choosing your roofing company.<\/p>\n<p>Improving your online reputation should be a core part of any roofing marketing plan because it increases conversions across every other marketing channel you use.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":67127,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-rounded\"} --><\/p>\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-67127 size-full\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/consumer-feedback-with-bubble-people-review-score-scaled.jpg\" alt=\"Person checking a 4.2-star review summary on a smartphone with multiple customer feedback icons around.\" width=\"2560\" height=\"1545\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/consumer-feedback-with-bubble-people-review-score-scaled.jpg 2560w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/consumer-feedback-with-bubble-people-review-score-300x181.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/consumer-feedback-with-bubble-people-review-score-1024x618.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/consumer-feedback-with-bubble-people-review-score-768x464.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/consumer-feedback-with-bubble-people-review-score-1536x927.jpg 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/consumer-feedback-with-bubble-people-review-score-2048x1236.jpg 2048w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/consumer-feedback-with-bubble-people-review-score-710x429.jpg 710w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<ol>\n<li>Ask for a review the day after the job wraps<\/li>\n<li>Provide a direct link to make it easy<\/li>\n<li>Respond to all reviews both positive and negative<\/li>\n<li>Post 5-star reviews on your website and socials<\/li>\n<li>Offer a review incentive (like a $10 gift card)<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Related reading: <a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-your-roofing-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Get Roofing Insurance<\/a><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"h-paid-advertising-for-roofers-5\" class=\"wp-block-heading\"><strong>Paid Advertising for Roofers<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Paid advertising for roofing companies like Facebook ads for roofing, Google search ads, rooftop advertising, and video ads, can generate fast, targeted leads.<\/p>\n<p>With smart targeting, paid ads can bring in jobs quickly and support your overall marketing roofing business efforts. The best roofing ads highlight clear benefits, strong reviews, and high-quality photos.<\/p>\n<p>Whether you focus on creative roofing ads or traditional print roofing advertisements, paid advertising helps you reach homeowners exactly when they need help.<\/p>\n<ol>\n<li>Run geo-targeted Facebook ads after a storm<\/li>\n<li>Use Google Ads for \u201cemergency roof repair near me\u201d and similar keywords<\/li>\n<li>Try retargeting ads to website visitors<\/li>\n<li>Sponsor local events or school sports programs<\/li>\n<li>Use Yelp ads or Nextdoor sponsored listings<\/li>\n<\/ol>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true,\"start\":82} --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\" start=\"82\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\" start=\"82\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<h2 id=\"h-event-based-marketing-ideas-6\" class=\"wp-block-heading\"><strong>Event-Based Marketing Ideas<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true,\"start\":87} --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\" start=\"87\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\" start=\"87\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>Local events, home shows, and community gatherings give roofing companies a chance to meet people face-to-face. This type of marketing for roofing company owners builds trust fast because homeowners get to see your personality, photos, and past work in person. Events also help promote your roofing business cards, roofing business logo, and roof slogans.<\/p>\n<p>When done consistently, event-based marketing supports both traditional and digital roofing company marketing strategies.<\/p>\n<ol>\n<li>Sponsor or host a booth at a home expo<\/li>\n<li>Partner with a solar company at trade events<\/li>\n<li>Offer free inspections during community clean-up days<\/li>\n<li>Donate services to charity builds and share the story<\/li>\n<li>Attend local chamber of commerce events<\/li>\n<li>Hand out branded water bottles at outdoor events<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Related reading: <a href=\"https:\/\/invoicefly.com\/academy\/how-to-bid-a-roofing-job\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Bid a Roofing Job<\/a><\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<div id=\"message-list_1760451458.724529\" class=\"c-virtual_list__item\" tabindex=\"0\" role=\"listitem\" aria-setsize=\"-1\" data-qa=\"virtual-list-item\" data-item-key=\"1760451458.724529\">\n<div class=\"c-message_kit__background c-message_kit__background--hovered p-message_pane_message__message c-message_kit__message\" role=\"presentation\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\">\n<div class=\"c-message_kit__hover c-message_kit__hover--hovered\" role=\"document\" aria-roledescription=\"message\" data-qa-hover=\"true\">\n<div class=\"c-message_kit__actions c-message_kit__actions--above\">\n<div class=\"c-message_kit__gutter\">\n<div class=\"c-message_kit__gutter__right\" role=\"presentation\" data-qa=\"message_content\">\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\">\n<h2>Roofing Company Logos<\/h2>\n<p>Your roofing company logo represents your brand everywhere: on vehicles, uniforms, business cards, and roofing advertisements.<\/p>\n<p>A professional logo sends a message of quality, reliability, and trust. Good roofing logos ideas often include clean lines, strong colors, and symbols that communicate protection and craftsmanship.<\/p>\n<p>A memorable logo supports every part of your roofing company marketing plan.<\/p>\n<p>Create your own roofing company logo with our <a href=\"https:\/\/invoicefly.com\/product\/ai-logo-maker\/\">logo maker<\/a>!<\/p>\n<h2>Roofing Business Cards Ideas<\/h2>\n<p>Roofing business cards are still a powerful tool in marketing roofing companies.<\/p>\n<p>A well-designed card with your roofing business logo, contact info, and clear roof slogans helps homeowners remember you after a meeting or inspection. Business cards reinforce your marketing roofing company efforts during events, door knocking, vendor meetings, and community activities.<\/p>\n<p>A strong roof slogan can help your roofing company stand out and stick in people\u2019s minds. Just like a good logo or a clean work truck, the right roofing slogan sends a message about who you are and what you do. Whether you\u2019re focused on branding, marketing for roofers, or building a complete roofing marketing plan, a memorable slogan can help homeowners recognize your business faster.<\/p>\n<p>Roof slogans and roofing company slogans work well on business cards, uniforms, yard signs, roofing advertisements, social media posts, and even your website. They make all your roofing marketing ideas feel more connected and professional. When your slogan is clear, simple, and easy to remember, it strengthens your reputation and supports every part of your marketing roofing business\u2014from creative roofing ads to digital marketing for roofing companies.<\/p>\n<h2>Roofing Company Slogans<\/h2>\n<p>A good slogan doesn\u2019t just describe your services, it shows your personality, your values, and what makes your company different.<\/p>\n<p>Whether you want something bold, trustworthy, funny, or creative, the right slogan can help you build a strong brand and grow your roofing business.<br \/><br \/><strong>Here are 10 roofing slogans for inspiration:<\/strong><\/p>\n<ol>\n<li>\u201cYour roof. Our reputation.\u201d<\/li>\n<li>\u201cQuality over your head, service behind your back.\u201d<\/li>\n<li>\u201cKeeping homes covered, one shingle at a time.\u201d<\/li>\n<li>\u201cBuilt to last. Backed by locals.\u201d<\/li>\n<li>\u201cStrong roofs, honest work.\u201d<\/li>\n<li>\u201cWhen it comes to your roof, good enough isn\u2019t enough.\u201d<\/li>\n<li>\u201cProtecting what matters most\u2014your home.\u201d<\/li>\n<li>\u201cRoofing done right the first time.\u201d<\/li>\n<li>\u201cYour home deserves a solid top.\u201d<\/li>\n<li>\u201cThe roof you need. The team you trust.\u201d<\/li>\n<\/ol>\n<h2><strong>Bringing It All Together: Combining Roofing Marketing Channels<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>If you&#8217;re wondering which form of marketing to focus on, the good news is that you don\u2019t have to choose just one. The best small business owners use a smart mix of the three: referral marketing, digital strategies, and traditional advertising.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Think of your marketing efforts like a roof system. Every piece supports the other. A strong digital presence helps validate the referrals you earn from loyal customers. A solid social media post can spark word of mouth. Eye-catching yard signs reinforce your name in the neighbourhood and remind potential clients you\u2019re local and trusted.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>When building your plan, try to:<\/strong><\/p>\n<ul>\n<li>Use digital marketing tools like Google Business and social media to stay visible in search engines<\/li>\n<li>Encourage online reviews to boost trust, rankings and customer engagement\u00a0<\/li>\n<li>Lean on satisfied customers and vendor referral programs to drive new business<\/li>\n<li>Support referral-based roofing marketing with paid ads or event marketing when needed<\/li>\n<li>Track everything, from your referral process to the success of each campaign, so you can focus your time and money where it matters<\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>And don\u2019t underestimate the value of customer service as a roofing marketing technique. Satisfying customers creates lasting relationships and is ultimately what grows your business long term.<\/p>\n<h2>How to Build a Strong Marketing Strategy for Your Roofing Company<\/h2>\n<p>Creating a strong marketing strategy for your roofing company helps you stay competitive, visible, and trusted in your area.<\/p>\n<p>A solid roofing marketing plan brings in steady roofing leads and helps you grow your roofing business over time.<\/p>\n<p>Whether you&#8217;re learning how to market a roofing company or improving your current approach, a clear plan makes every part of your business easier.<\/p>\n<h3>1. Include Digital Marketing for Roofing Companies<\/h3>\n<p>Use digital marketing for roofing companies to get found online by homeowners.<\/p>\n<ul>\n<li>Besides SEO for roofers, share helpful roofing social media posts to stay visible on platforms like Facebook and Instagram.<\/li>\n<li>Use roofer internet marketing, blogs, and roofing content to build trust and authority.<\/li>\n<li>Combine digital efforts with roofing company ads, creative roofing ads, and general advertising for roofing for stronger results.<\/li>\n<\/ul>\n<h3>2. Use Traditional Roof Marketing<\/h3>\n<p>Don\u2019t ignore old-school methods that still work well for roofers.<\/p>\n<ul>\n<li>Use yard signs, flyers, door hangers, and strong roofing company slogans to stay top-of-mind in your service area.<\/li>\n<li>Hand out roofing business cards and keep your roofing business logo consistent across all materials.<\/li>\n<li>Add simple roofing advertisements and roofing promotions to catch local attention.<\/li>\n<\/ul>\n<h3>3. Add Referral Marketing<\/h3>\n<p>Happy customers are one of the best marketing tools for roofers. Encourage referrals with customer rewards or simple thank-you messages. Referrals support every other part of your roofing company marketing strategy and bring in high-quality leads.<\/p>\n<h3>4. Combine All Roofing Marketing Ideas<\/h3>\n<p>Mix digital marketing, traditional advertising, and referrals for the strongest results.<\/p>\n<p>A balanced strategy helps you reach homeowners both online and in person.<\/p>\n<p>Use multiple marketing ideas for roofing companies so you can attract more leads and grow your roofing business steadily.<\/p>\n<p>Track what works, adjust your roofing marketing plan, and stay consistent to see the best results.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"h-ready-to-reach-the-right-crowd\" class=\"wp-block-heading\"><strong>Ready to Reach The Right Crowd?<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Roofing marketing doesn\u2019t have to be complicated. Start with a few simple ideas from this list and build a repeatable process. Focus on consistency, real value, and customer experience. Over time, it pays off.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Need a fast, professional way to quote jobs, send invoices and collect payments? <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Use our Invoice Maker to send your next roofing estimate<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fc951d e-flex e-con-boxed e-con e-parent\" data-id=\"5fc951d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adad395 elementor-widget elementor-widget-heading\" data-id=\"adad395\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Roofing Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f5b16d e-flex e-con-boxed e-con e-parent\" data-id=\"9f5b16d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c99ba elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"c4c99ba\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0fea812d15\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-c4c99ba\">\n                        <a href=\"#collapse-8065b3c69d0fea812d15\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0fea812d15\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0fea812d15\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What\u2019s the best marketing idea for a small roofing company? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0fea812d15\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-c4c99ba\" data-parent=\"#accordion-69d0fea812d15\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Start with referral programs and local SEO. They\u2019re low-cost and highly effective.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-c4c99ba\">\n                        <a href=\"#collapse-f81816a69d0fea812d15\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69d0fea812d15\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69d0fea812d15\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How often should I update my website? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69d0fea812d15\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-c4c99ba\" data-parent=\"#accordion-69d0fea812d15\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Aim for every quarter, especially with new photos, testimonials, or promotions.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-c4c99ba\">\n                        <a href=\"#collapse-7276b1569d0fea812d15\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569d0fea812d15\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569d0fea812d15\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Do I need to be on every social media platform?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569d0fea812d15\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-c4c99ba\" data-parent=\"#accordion-69d0fea812d15\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">No. Focus on where your customers are, for roofing it\u2019s usually Facebook, Instagram, and Google.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-c4c99ba\">\n                        <a href=\"#collapse-775155f69d0fea812d15\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69d0fea812d15\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69d0fea812d15\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How do I get more Google reviews? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69d0fea812d15\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-c4c99ba\" data-parent=\"#accordion-69d0fea812d15\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Ask every happy customer right after the job. Send a link by text or to their email address.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-c4c99ba\">\n                        <a href=\"#collapse-a271cb269d0fea812d15\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-a271cb269d0fea812d15\" aria-expanded=\"true\" aria-controls=\"Collapse-a271cb269d0fea812d15\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Should I pay for ads? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-a271cb269d0fea812d15\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-c4c99ba\" data-parent=\"#accordion-69d0fea812d15\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">If your website and reputation are in good shape, paid ads can boost lead flow.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What\u2019s the best marketing idea for a small roofing company? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Start with referral programs and local SEO. They\u2019re low-cost and highly effective.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. How often should I update my website? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Aim for every quarter, especially with new photos, testimonials, or promotions.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Do I need to be on every social media platform?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">No. Focus on where your customers are, for roofing it\u2019s usually Facebook, Instagram, and Google.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. How do I get more Google reviews? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Ask every happy customer right after the job. Send a link by text or to their email address.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. Should I pay for ads? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">If your website and reputation are in good shape, paid ads can boost lead flow.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 2025, the roofing world is more crowded and more online than ever. If you don\u2019t have a strong roofing marketing plan, it\u2019s easy to get lost behind your competitors. That\u2019s why we put together this list of roofing marketing ideas to help you stand out and grow your business. Whether you\u2019re a solo roofer [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":67205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[162,156,175,157],"tags":[],"ppma_author":[101],"class_list":["post-67118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","category-manage-your-business","category-roofing","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roofing Marketing Ideas for Roofers (92+ examples) - Invoice Fly<\/title>\n<meta name=\"description\" content=\"Transform your roofing business with proven roofing marketing techniques including SEO for roofers, roofing promotions, and advertising hacks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/comercializacion-de-tejados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"92 Roofing Marketing Ideas to Boost Your Business in 2025\" \/>\n<meta property=\"og:description\" content=\"Transform your roofing business with proven roofing marketing techniques including SEO for roofers, roofing promotions, and advertising hacks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/comercializacion-de-tejados\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T15:27:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T17:14:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/92-Roofing-Marketing-Ideas-to-Boost-your-Business-in-2025.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"92 Roofing Marketing Ideas to Boost Your Business in 2025\",\"datePublished\":\"2025-07-01T15:27:50+00:00\",\"dateModified\":\"2026-02-12T17:14:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/\"},\"wordCount\":3293,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/92-Roofing-Marketing-Ideas-to-Boost-your-Business-in-2025.webp\",\"articleSection\":[\"Industries\",\"Manage your business\",\"Roofing\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/\",\"name\":\"Roofing Marketing Ideas for Roofers (92+ examples) - Invoice Fly\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/92-Roofing-Marketing-Ideas-to-Boost-your-Business-in-2025.webp\",\"datePublished\":\"2025-07-01T15:27:50+00:00\",\"dateModified\":\"2026-02-12T17:14:35+00:00\",\"description\":\"Transform your roofing business with proven roofing marketing techniques including SEO for roofers, roofing promotions, and advertising hacks.\",\"breadcrumb\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#primaryimage\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/92-Roofing-Marketing-Ideas-to-Boost-your-Business-in-2025.webp\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/92-Roofing-Marketing-Ideas-to-Boost-your-Business-in-2025.webp\",\"width\":1552,\"height\":1034,\"caption\":\"92 Roofing Marketing Ideas to Boost your Business in 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Invoice Fly\",\"item\":\"https:\/\/invoicefly.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"92 Roofing Marketing Ideas to Boost Your Business in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/invoicefly.com\/#website\",\"url\":\"https:\/\/invoicefly.com\/\",\"name\":\"Invoice Fly\",\"description\":\"The Best Invoice App\",\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"alternateName\":\"Invoice Fly\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/invoicefly.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/invoicefly.com\/#organization\",\"name\":\"Invoice Fly\",\"alternateName\":\"Invoice Fly\",\"url\":\"https:\/\/invoicefly.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"width\":524,\"height\":113,\"caption\":\"Invoice Fly\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/invoiceflyapp\/\",\"https:\/\/www.instagram.com\/invoiceflyapp\/\",\"https:\/\/www.tiktok.com\/@invoicefly\",\"https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg\"],\"description\":\"Invoice Fly helps you send estimates & invoices, collect credit card and online payments fast, build reports, track expenses, organize your clients and items and run your home service business with ease.\\u2028\",\"legalName\":\"Invoice Fly\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\",\"name\":\"Ellie McKenna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/image\/778653f85262ef4c5d182923e5bf34b0\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg\",\"caption\":\"Ellie McKenna\"},\"description\":\"Ellie McKenna - Author Profile Name: Ellie McKenna Email: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Professional Status: Freelance Copywriter and Content Writer; Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. Visit elliemckenna.com to explore her portfolio and services.\",\"sameAs\":[\"http:\/\/elliemckenna.com\",\"https:\/\/www.linkedin.com\/in\/ellie-mckenna\/\"],\"gender\":\"female\",\"award\":[\"Eamon Corcoran\",\"CEO\",\"B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint\"],\"knowsAbout\":[\"Invoicing\",\"SaaS\",\"Mobile Apps\",\"Accounting\",\"Home Service Industry. Content Writing: Long-form blog posts\",\"articles\",\"and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy\",\"email campaigns\",\"social media content\",\"and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content\",\"including explainer videos and branded series (e.g.\",\"Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic\",\"human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph.\"],\"knowsLanguage\":[\"English\",\"Spanish\"],\"jobTitle\":\"Copywriter\",\"worksFor\":\"Copywriter & Content Strategist\",\"url\":\"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ideas de marketing para techadores (92+ ejemplos) - Invoice Fly","description":"Transforme su negocio de techado con t\u00e9cnicas probadas de marketing de techado, incluyendo SEO para techadores, promociones de techado y trucos publicitarios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/invoicefly.com\/es\/academia\/comercializacion-de-tejados\/","og_locale":"es_ES","og_type":"article","og_title":"92 Roofing Marketing Ideas to Boost Your Business in 2025","og_description":"Transform your roofing business with proven roofing marketing techniques including SEO for roofers, roofing promotions, and advertising hacks.","og_url":"https:\/\/invoicefly.com\/es\/academia\/comercializacion-de-tejados\/","og_site_name":"Invoice Fly","article_publisher":"https:\/\/www.facebook.com\/invoiceflyapp\/","article_published_time":"2025-07-01T15:27:50+00:00","article_modified_time":"2026-02-12T17:14:35+00:00","og_image":[{"width":1552,"height":1034,"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/92-Roofing-Marketing-Ideas-to-Boost-your-Business-in-2025.webp","type":"image\/webp"}],"author":"Ellie McKenna","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ellie McKenna","Tiempo de lectura":"15 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#article","isPartOf":{"@id":"https:\/\/invoicefly.com\/academy\/roofing-marketing\/"},"author":{"name":"Ellie McKenna","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67"},"headline":"92 Roofing Marketing Ideas to Boost Your Business in 2025","datePublished":"2025-07-01T15:27:50+00:00","dateModified":"2026-02-12T17:14:35+00:00","mainEntityOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/roofing-marketing\/"},"wordCount":3293,"publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/92-Roofing-Marketing-Ideas-to-Boost-your-Business-in-2025.webp","articleSection":["Industries","Manage your business","Roofing","Start Your Business"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/invoicefly.com\/academy\/roofing-marketing\/","url":"https:\/\/invoicefly.com\/academy\/roofing-marketing\/","name":"Ideas de marketing para techadores (92+ ejemplos) - Invoice Fly","isPartOf":{"@id":"https:\/\/invoicefly.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#primaryimage"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/92-Roofing-Marketing-Ideas-to-Boost-your-Business-in-2025.webp","datePublished":"2025-07-01T15:27:50+00:00","dateModified":"2026-02-12T17:14:35+00:00","description":"Transforme su negocio de techado con t\u00e9cnicas probadas de marketing de techado, incluyendo SEO para techadores, promociones de techado y trucos publicitarios.","breadcrumb":{"@id":"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/invoicefly.com\/academy\/roofing-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#primaryimage","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/92-Roofing-Marketing-Ideas-to-Boost-your-Business-in-2025.webp","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/92-Roofing-Marketing-Ideas-to-Boost-your-Business-in-2025.webp","width":1552,"height":1034,"caption":"92 Roofing Marketing Ideas to Boost your Business in 2025"},{"@type":"BreadcrumbList","@id":"https:\/\/invoicefly.com\/academy\/roofing-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Invoice Fly","item":"https:\/\/invoicefly.com\/"},{"@type":"ListItem","position":2,"name":"92 Roofing Marketing Ideas to Boost Your Business in 2025"}]},{"@type":"WebSite","@id":"https:\/\/invoicefly.com\/#website","url":"https:\/\/invoicefly.com\/","name":"Invoice Fly","description":"La Mejor App de Facturaci\u00f3n","publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"alternateName":"Invoice Fly","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/invoicefly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/invoicefly.com\/#organization","name":"Invoice Fly","alternateName":"Invoice Fly","url":"https:\/\/invoicefly.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","width":524,"height":113,"caption":"Invoice Fly"},"image":{"@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/invoiceflyapp\/","https:\/\/www.instagram.com\/invoiceflyapp\/","https:\/\/www.tiktok.com\/@invoicefly","https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg"],"description":"Invoice Fly te ayuda a enviar presupuestos y facturas, cobrar tarjetas de cr\u00e9dito y pagos en l\u00ednea r\u00e1pidamente, generar informes, rastrear gastos, organizar tus clientes y art\u00edculos y administrar tu negocio de servicios del hogar con facilidad.","legalName":"Invoice Fly"},{"@type":"Person","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67","name":"Ellie McKenna","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/image\/778653f85262ef4c5d182923e5bf34b0","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","caption":"Ellie McKenna"},"description":"Ellie McKenna - Perfil del autor Nombre: Ellie McKenna Correo electr\u00f3nico: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Situaci\u00f3n profesional: Redactora independiente y redactora de contenidos; redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/67118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=67118"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/67118\/revisions"}],"predecessor-version":[{"id":88723,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/67118\/revisions\/88723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/67205"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=67118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=67118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=67118"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=67118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}