{"id":67215,"date":"2025-07-02T10:40:37","date_gmt":"2025-07-02T09:40:37","guid":{"rendered":"https:\/\/invoicefly.com\/?p=67215"},"modified":"2026-02-12T17:39:39","modified_gmt":"2026-02-12T16:39:39","slug":"generacion-de-leads-empresa-aire-acondicionados-calefaccion-y-ventilacion","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/hvac-lead-generation\/","title":{"rendered":"Generaci\u00f3n de clientes potenciales de HVAC: C\u00f3mo conseguirlos en 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"67215\" class=\"elementor elementor-67215\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe87177 e-flex e-con-boxed e-con e-parent\" data-id=\"7fe87177\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b47952b elementor-widget elementor-widget-text-editor\" data-id=\"7b47952b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Lead generation is make-or-break for HVAC companies\u2014and in 2025, the competition is tougher than ever. <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">61% of marketers<\/a> say generating traffic and leads is their biggest challenge.\u00a0<\/p>\n\n<p>Whether you&#8217;re just launching or trying to boost your customer base, your strategy needs to be clear, consistent, and tailored to how people actually search for HVAC services in your area.<\/p>\n\n<h3 id=\"h-in-this-guide\" class=\"wp-block-heading\"><strong>In this guide:<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>11 proven HVAC lead generation strategies<\/li>\n\n<li>Real-world tips for attracting and converting clients<\/li>\n\n<li>Trusted tools and platforms to help you grow<\/li>\n\n<li>Internal resources for marketing, pricing, and tools<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-1-use-lead-generation-platforms-wisely\" class=\"wp-block-heading\"><strong>1. Use Lead Generation Platforms Wisely<\/strong><\/h2>\n\n<p>Lead gen platforms like <a href=\"https:\/\/www.thumbtack.com\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Thumbtack<\/a> can be a helpful boost, especially if you\u2019re just getting started or want to reach new service areas.<\/p>\n\n<p><strong>Here\u2019s what to keep in mind:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Track your ROI.<\/strong> Not every platform will deliver the same value. Monitor cost-per-lead and conversion rates closely.<\/li>\n\n<li><strong>Respond quickly.<\/strong> Leads on these platforms are often sold to multiple contractors. The faster you respond, the better your odds.<\/li>\n\n<li><strong>Vet the platform.<\/strong> Look for reviews and comparisons, like<a href=\"https:\/\/phonexa.com\/blog\/top-platforms-to-buy-hvac-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Phonexa\u2019s guide<\/a> to the top HVAC lead platforms.<\/li>\n<\/ul>\n\n<p>Related reading: <a href=\"\/academy\/how-to-start-an-hvac-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Start an HVAC Business<\/a><\/p>\n\n<h2 id=\"h-2-build-trust-through-content-marketing\" class=\"wp-block-heading\"><strong>2. Build Trust Through Content Marketing<\/strong><\/h2>\n\n<p>Content marketing positions you as a helpful expert in your field.<\/p>\n\n<p><strong>What to post:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Blog articles like \u201cHow to prep your AC for summer\u201d or \u201cWhat\u2019s the best HVAC system for small homes?\u201d<\/li>\n\n<li>Case studies and before\/after photos<\/li>\n\n<li>Tips and answers to common HVAC questions<\/li>\n<\/ul>\n\n<p><strong>Top tip:<\/strong> Content also boosts your SEO. More helpful content = more chances of appearing in Google when a homeowner searches for a solution.<\/p>\n\n<p>Related reading: HVAC Marketing Strategy: How To Increase Profits in 2025 (Link June article 13)<\/p>\n\n<h2 id=\"h-3-show-up-and-show-personality-on-social-media\" class=\"wp-block-heading\"><strong>3. Show Up (and Show Personality) on Social Media<\/strong><\/h2>\n\n<p>Don\u2019t get caught up in thinking social media is just for dance trends and updating your friends. When used right, it\u2019s a free tool for building trust and generating leads.<\/p>\n\n<p><strong>Post ideas that work:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Behind-the-scenes videos<\/li>\n\n<li>Customer shout-outs<\/li>\n\n<li>Maintenance reminders<\/li>\n\n<li>Meet-the-team photos<\/li>\n<\/ul>\n\n<p>Be sure to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Add your social media links to your appointment emails<\/li>\n\n<li>Create and verify your Facebook and Instagram profiles<\/li>\n\n<li>Link to your website and Google profile<\/li>\n<\/ul>\n\n<p><strong>Pro tip:<\/strong> Companies that consistently post can see up to <a href=\"https:\/\/storykit.io\/blog\/social-media-consistency#:~:text=Consistency's%20impact%20on%20engagement,to%20the%20least%20consistent%20group.\" target=\"_blank\" rel=\"noreferrer noopener\">5 times more engagement<\/a> than those that don\u2019t.<\/p>\n\n<h2 id=\"h-4-optimize-for-local-seo\" class=\"wp-block-heading\"><strong>4. Optimize for Local SEO<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-67237\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/side-view-portrait-bearded-mechanical-engineer-wearing-hardhat-workplace-office-using-computer-1024x683.jpg\" alt=\"HVAC &amp; Construction Technician at the desktop looking at marketing analytics, checking if there are new leads.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/side-view-portrait-bearded-mechanical-engineer-wearing-hardhat-workplace-office-using-computer-1024x683.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/side-view-portrait-bearded-mechanical-engineer-wearing-hardhat-workplace-office-using-computer-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/side-view-portrait-bearded-mechanical-engineer-wearing-hardhat-workplace-office-using-computer-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/side-view-portrait-bearded-mechanical-engineer-wearing-hardhat-workplace-office-using-computer-1536x1024.jpg 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/side-view-portrait-bearded-mechanical-engineer-wearing-hardhat-workplace-office-using-computer-2048x1365.jpg 2048w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/side-view-portrait-bearded-mechanical-engineer-wearing-hardhat-workplace-office-using-computer-1200x800.jpg 1200w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/side-view-portrait-bearded-mechanical-engineer-wearing-hardhat-workplace-office-using-computer-710x473.jpg 710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<figcaption class=\"wp-element-caption\">HVAC &amp; Construction Technician at the desktop looking at marketing analytics, checking if there are new leads.<\/figcaption>\n<\/figure>\n\n<p>If someone in your area types \u201cAC repair near me\u201d into Google, will your business appear? Local Search Engine Optimization makes sure you\u2019re visible to nearby customers actively searching for HVAC services.<\/p>\n\n<p><strong>Alt text: Close-up of a laptop displaying website analytics data, including line graphs, pie charts, and user behavior metrics used to track marketing performance.<\/strong><\/p>\n\n<p><strong>Checklist to boost your local SEO:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Claim and optimize your<a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Google Business Profile<\/a>, including business hours, services, and contact information.<\/li>\n\n<li>Add your HVAC company to trusted local directories like Yelp, Angi, Nextdoor, and Bing Places.<\/li>\n\n<li>Ask satisfied customers to leave reviews and make sure to respond to each one (good or bad).<\/li>\n\n<li>Create a separate web page for each of your services: like heating repair, duct cleaning, or heat pump installation.<\/li>\n\n<li>Build backlinks by partnering with nearby contractors or suppliers and linking to each other\u2019s websites.<\/li>\n<\/ul>\n\n<p>Local SEO is a data-driven strategy that supports real-time visibility and long-term growth. It\u2019s also one of the most cost-effective ways for small businesses to generate leads.<\/p>\n\n<p>Related reading: <a href=\"https:\/\/invoicefly.com\/academy\/hvac-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">HVAC Company Names: Ideas for Your New Branding<\/a><\/p>\n\n<h2 id=\"h-5-run-paid-google-ads-strategically\" class=\"wp-block-heading\"><strong>5. Run Paid Google Ads (Strategically)<\/strong><\/h2>\n\n<p>If you want to drive traffic fast, paid ads are the way to go \u2014 but they only work if you understand how to target them effectively. HVAC contractors can choose from several formats that prioritize conversion rates.<\/p>\n\n<p><strong>Best ad types for HVAC contractors:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Search Ads:<\/strong> Appear at the top of Google results when people search for services like \u201cair conditioner replacement.\u201d<\/li>\n\n<li><strong>Call-Only Ads:<\/strong> Designed to generate phone calls directly from the ad.<\/li>\n\n<li><strong>Local Service Ads (LSAs):<\/strong> These show in Google Maps and you only pay for qualified leads.<\/li>\n<\/ul>\n\n<p>To increase performance:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Run A\/B tests on different headlines, offers, and landing pages.<\/li>\n\n<li>Set clear goals (calls, form fills, quote requests).<\/li>\n\n<li>Monitor ad spend and adjust bids weekly based on performance.<\/li>\n<\/ul>\n\n<p>Related reading: <a href=\"\/academy\/hvac-pricing-guide-made-simple\/\" target=\"_blank\" rel=\"noreferrer noopener\">HVAC Pricing Guide: How to Charge Confidently<\/a><\/p>\n\n<h2 id=\"h-6-build-your-online-review-portfolio\" class=\"wp-block-heading\"><strong>6. Build Your Online Review Portfolio<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"488\" class=\"wp-image-67241\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/architect-engineer-review-work-data-evaluate-performanceexcellent-performance-rating-1024x488.jpg\" alt=\"online reviews portfolio\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/architect-engineer-review-work-data-evaluate-performanceexcellent-performance-rating-1024x488.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/architect-engineer-review-work-data-evaluate-performanceexcellent-performance-rating-300x143.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/architect-engineer-review-work-data-evaluate-performanceexcellent-performance-rating-768x366.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/architect-engineer-review-work-data-evaluate-performanceexcellent-performance-rating-1536x733.jpg 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/architect-engineer-review-work-data-evaluate-performanceexcellent-performance-rating-2048x977.jpg 2048w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/architect-engineer-review-work-data-evaluate-performanceexcellent-performance-rating-710x339.jpg 710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<figcaption class=\"wp-element-caption\">Online reviews portfolio<\/figcaption>\n<\/figure>\n\n<p>Online reviews are today\u2019s word of mouth \u2014 and they directly impact your HVAC company\u2019s visibility and credibility.\u00a0<\/p>\n\n<p>Did you know that <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">98% of people read online reviews for local businesses,<\/a> and 81% use Google to evaluate local service providers.<\/p>\n\n<p><strong>How to grow your reviews:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Send an email or SMS after every job asking for feedback, and include direct links to your review profiles.<\/li>\n\n<li>Automate the process using follow-up tools built into your CRM or HVAC software.<\/li>\n\n<li>Share positive reviews on your social media platforms or feature them in blog posts.<\/li>\n<\/ul>\n\n<p>Strong online reviews can improve local search rankings, build trust, and drive more traffic to your website. They also offer invaluable insight into your customer service experience and how your products or services are perceived.<\/p>\n\n<p>Related reading: <a href=\"\/academy\/hvac-business-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">HVAC Business Insurance: What You Need to Know<\/a><\/p>\n\n<h2 id=\"h-7-launch-a-youtube-channel\" class=\"wp-block-heading\"><strong>7. Launch a YouTube Channel<\/strong><\/h2>\n\n<p>Videos help potential customers see your expertise before they hire you. You don\u2019t need fancy gear \u2014 just a phone, a quiet space, and some HVAC know-how.<\/p>\n\n<p><strong>YouTube content ideas:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Maintenance tips (e.g., \u201cHow to clean your AC filter\u201d)<\/li>\n\n<li>Seasonal guides (e.g., \u201cWinter furnace checklist\u201d)<\/li>\n\n<li>Explainer videos (\u201cWhat is a heat pump and how does it work?\u201d)<\/li>\n\n<li>Customer testimonials<\/li>\n<\/ul>\n\n<p>Videos are great for both SEO and social media repurposing.<\/p>\n\n<h2 id=\"h-8-outsource-your-marketing-tasks\" class=\"wp-block-heading\"><strong>8. Outsource Your Marketing Tasks<\/strong><\/h2>\n\n<p>If you don\u2019t have time to post, write, or run ads, hiring a freelancer can help. You can find affordable support on platforms like:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.upwork.com\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Upwork<\/a><\/li>\n\n<li><a href=\"https:\/\/www.fiverr.com\/cp\/how-fiverr-works\" target=\"_blank\" rel=\"noreferrer noopener\">Fiverr<\/a><\/li>\n<\/ul>\n\n<p>Focus on freelancers with HVAC or home service marketing experience.<\/p>\n\n<h2 id=\"h-9-set-realistic-lead-generation-goals\" class=\"wp-block-heading\"><strong>9. Set Realistic Lead Generation Goals<\/strong><\/h2>\n\n<p>Not all marketing efforts lead to instant results. Break your strategy down into short- and long-term goals:<\/p>\n\n<p><strong>Examples:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe want 10 new customer calls a week from Google Business.\u201d<\/li>\n\n<li>\u201cWe want to add 15 new reviews this month.\u201d<\/li>\n\n<li>\u201cWe\u2019ll test one new platform per quarter.\u201d<\/li>\n<\/ul>\n\n<p>This helps you measure what\u2019s working and where to adjust.<\/p>\n\n<h2 id=\"h-10-tap-into-networking-opportunities\" class=\"wp-block-heading\"><strong>10. Tap Into Networking Opportunities<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" class=\"wp-image-67243\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/technician-discusses-heat-pump-maintenance-with-homeowners-garden-near-external-unit-1024x540.jpg\" alt=\"HVAC technician discussing heat pump maintenance with a couple outside their home near an outdoor HVAC unit.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/technician-discusses-heat-pump-maintenance-with-homeowners-garden-near-external-unit-1024x540.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/technician-discusses-heat-pump-maintenance-with-homeowners-garden-near-external-unit-300x158.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/technician-discusses-heat-pump-maintenance-with-homeowners-garden-near-external-unit-768x405.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/technician-discusses-heat-pump-maintenance-with-homeowners-garden-near-external-unit-1536x810.jpg 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/technician-discusses-heat-pump-maintenance-with-homeowners-garden-near-external-unit-2048x1080.jpg 2048w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/technician-discusses-heat-pump-maintenance-with-homeowners-garden-near-external-unit-710x374.jpg 710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<figcaption class=\"wp-element-caption\">HVAC technician discussing heat pump maintenance with a couple outside their home near an outdoor HVAC unit.<\/figcaption>\n<\/figure>\n\n<p>Word-of-mouth still matters. Get involved in your community:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sponsor a youth sports team or neighborhood event<\/li>\n\n<li>Offer referral incentives to existing customers<\/li>\n\n<li>Join local business groups and trade associations<\/li>\n<\/ul>\n\n<p>And if you\u2019re reaching out cold to potential partners or commercial clients, try this tip: include a case study or testimonial in your intro email.<\/p>\n\n<h2 id=\"h-11-hire-a-marketing-agency\" class=\"wp-block-heading\"><strong>11. Hire a Marketing Agency<\/strong><\/h2>\n\n<p>If you\u2019re ready to scale and want a done-for-you marketing strategy, consider working with an agency that knows HVAC.<\/p>\n\n<p><strong>Top-rated options include:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.plumberseo.net\/services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plumbing &amp; HVAC SEO<\/a><\/li>\n\n<li><a href=\"https:\/\/www.bluecorona.com\/digital-marketing\/hvac\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blue Corona<\/a><\/li>\n\n<li><a href=\"https:\/\/www.scorpion.co\/hvac\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scorpion<\/a><\/li>\n<\/ul>\n\n<p>They can handle everything from SEO to paid ads to website design.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28043\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-turn-leads-into-paying-clients-with-the-right-tools\" class=\"wp-block-heading\"><strong>Turn Leads Into Paying Clients with the Right Tools<\/strong><\/h2>\n\n<p>Getting leads is one thing \u2014 converting them into paying customers is another. Use HVAC business software like <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Invoice Make<\/a>r to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Send professional estimates and invoices<\/li>\n\n<li>Track payments<\/li>\n\n<li>Automate follow-ups<\/li>\n<\/ul>\n\n<p>It helps you stay organized and turn interest into income.<\/p>\n\n<p>Related reading: Best HVAC Tools To Use in 2025<\/p>\n\n<h2 id=\"h-keep-the-leads-coming\" class=\"wp-block-heading\"><strong>Keep the Leads Coming<\/strong><\/h2>\n\n<p>Lead generation in the HVAC industry is about consistency, strategy, and trust. With the right mix of online and local tactics, you can stay booked and build a reputation that fuels long-term growth.<\/p>\n\n<p>Stay focused, test what works for your area, and don\u2019t be afraid to ask for help \u2014 whether that\u2019s hiring a freelancer, an agency, or using the right digital tools.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1869b76 e-flex e-con-boxed e-con e-parent\" data-id=\"1869b76\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5359dd elementor-widget elementor-widget-heading\" data-id=\"b5359dd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about HVAC Lead Generation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231039a e-flex e-con-boxed e-con e-parent\" data-id=\"231039a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0a39c elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"cd0a39c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69f28dff78960\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-cd0a39c\">\n                        <a href=\"#collapse-8065b3c69f28dff78960\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69f28dff78960\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69f28dff78960\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How do HVAC companies get leads?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69f28dff78960\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-cd0a39c\" data-parent=\"#accordion-69f28dff78960\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">HVAC companies generate leads through local SEO, online reviews, social media platforms, blog posts, content marketing, paid ads, referral programs, and lead gen platforms. Combining multiple strategies often drives the best results.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-cd0a39c\">\n                        <a href=\"#collapse-f81816a69f28dff78960\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69f28dff78960\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69f28dff78960\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is the most cost-effective HVAC marketing strategy?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69f28dff78960\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-cd0a39c\" data-parent=\"#accordion-69f28dff78960\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Optimizing your website for local search engines and investing in content marketing (such as helpful blog posts or case studies) are cost-effective ways to grow your customer base over time.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-cd0a39c\">\n                        <a href=\"#collapse-7276b1569f28dff78960\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569f28dff78960\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569f28dff78960\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Do HVAC companies need to be on social media?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569f28dff78960\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-cd0a39c\" data-parent=\"#accordion-69f28dff78960\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Absolutely. Platforms like Facebook, Instagram, and YouTube play a major role in customer engagement. They allow you to share updates in real time, post social media content that builds trust, and ultimately generate leads.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-cd0a39c\">\n                        <a href=\"#collapse-775155f69f28dff78960\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69f28dff78960\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69f28dff78960\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How much should I spend on HVAC marketing?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69f28dff78960\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-cd0a39c\" data-parent=\"#accordion-69f28dff78960\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Marketing experts recommend spending between 5\u201310% of your total revenue. Track conversion rates from each marketing effort so you can make data-driven decisions to grow your business.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-cd0a39c\">\n                        <a href=\"#collapse-a271cb269f28dff78960\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-a271cb269f28dff78960\" aria-expanded=\"true\" aria-controls=\"Collapse-a271cb269f28dff78960\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What tools help manage HVAC leads?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-a271cb269f28dff78960\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-cd0a39c\" data-parent=\"#accordion-69f28dff78960\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Use <\/span><a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\"><span style=\"font-weight: 400\">Invoice Fly<\/span><\/a><span style=\"font-weight: 400\"> to streamline your lead generation strategy\u2014track leads, automate follow-ups, and turn quotes into sales while managing customer service and payments in one place.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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tailored to how people actually search for HVAC services [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":67264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[168,162,156,157],"tags":[],"ppma_author":[101],"class_list":["post-67215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hvac","category-industries","category-manage-your-business","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HVAC Lead Generation: How To Get Them in 2025 \u00b7 Invoice Fly<\/title>\n<meta name=\"description\" content=\"Discover 11 HVAC lead generation strategies to attract clients and grow your customer base in a competitive market.\" \/>\n<meta name=\"robots\" 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Fly\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\",\"name\":\"Ellie McKenna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/image\/778653f85262ef4c5d182923e5bf34b0\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg\",\"caption\":\"Ellie McKenna\"},\"description\":\"Ellie McKenna - Author Profile Name: Ellie McKenna Email: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Professional Status: Freelance Copywriter and Content Writer; Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Ellie McKenna Correo electr\u00f3nico: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Situaci\u00f3n profesional: Redactora independiente y redactora de contenidos; redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/67215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=67215"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/67215\/revisions"}],"predecessor-version":[{"id":88664,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/67215\/revisions\/88664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/67264"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=67215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=67215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=67215"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=67215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}