{"id":70186,"date":"2025-07-18T14:18:09","date_gmt":"2025-07-18T13:18:09","guid":{"rendered":"https:\/\/invoicefly.com\/?p=70186"},"modified":"2026-02-13T11:10:23","modified_gmt":"2026-02-13T10:10:23","slug":"calcular-los-beneficios-no-distribuidos","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/calculate-retained-earnings\/","title":{"rendered":"\u00bfC\u00f3mo calcular los beneficios no distribuidos? La gu\u00eda definitiva"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70186\" class=\"elementor elementor-70186\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11e914ff e-flex e-con-boxed e-con e-parent\" data-id=\"11e914ff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7ba58 elementor-widget elementor-widget-text-editor\" data-id=\"ee7ba58\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>How do you calculate retained earnings? Here&#8217;s the simple formula: Beginning Retained Earnings + Net Income &#8211; Dividends = Ending Retained Earnings.&nbsp;<\/p>\n\n\n\n<p>This easy calculation shows how much profit your business has saved up over time.<\/p>\n\n\n\n<p>If you own a business or work with money, you need to know how to calculate retained earnings. This guide will show you everything: formulas, examples, and helpful tips.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/retained-earnings-review-financial-statements.jpg\" alt=\"Business owner analyzing retained earnings on financial statements with calculator\" class=\"wp-image-70221\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/retained-earnings-review-financial-statements.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/retained-earnings-review-financial-statements-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/retained-earnings-review-financial-statements-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/retained-earnings-review-financial-statements-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Analyzing Retained Earnings on a Financial Statement<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-retained-earnings\"><strong>What are Retained Earnings?<\/strong><\/h2>\n\n\n\n<p>Retained earnings are the profits your company made but didn&#8217;t give to shareholders as dividends. Think of it as money your business earned and decided to keep for future growth, paying off debt, or other business needs.<\/p>\n\n\n\n<p>These earnings pile up on your balance sheet over time. They create a money cushion that helps your business during hard times or when you want to invest in new opportunities. For small businesses, retained earnings often provide the main source of money for growth without taking on debt.<\/p>\n\n\n\n<p>When you prepare your <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">ending retained earnings calculation<\/a>, you&#8217;re measuring how much profit your company has saved over its lifetime.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-purpose-of-retained-earnings\"><strong>The Purpose of Retained Earnings<\/strong><\/h3>\n\n\n\n<p>Retained earnings help businesses in several important ways:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Growth and Expansion<\/strong><strong><br><\/strong>Fund new projects, equipment, or operations\u2014without taking on debt or giving up ownership.<\/li>\n\n\n\n<li><strong>Financial Safety<\/strong><strong><br><\/strong>Create a buffer for tough economic periods or surprise expenses.<\/li>\n\n\n\n<li><strong>Debt Reduction<\/strong><strong><br><\/strong>Lower your interest costs by paying down existing debt.<\/li>\n<\/ul>\n\n\n\n<p>Many freelancers and small business owners find that building retained earnings helps them manage cash flow during slow periods. Unlike big corporations, small businesses often rely more on retained earnings for flexibility.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" class=\"wp-image-28042\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-retained-earnings-formula\"><strong>What is the Retained Earnings Formula?<\/strong><\/h2>\n\n\n\n<p>Here\u2019s the formula:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Retained Earnings = Beginning Retained Earnings + Net Income &#8211; Dividends<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Component<\/strong><\/td><td><strong>Description<\/strong><\/td><td><strong>Where to Find It<\/strong><\/td><\/tr><tr><td>Beginning Retained Earnings<\/td><td>Balance from the previous period<\/td><td>Previous period&#8217;s balance sheet<\/td><\/tr><tr><td>Net Income<\/td><td>Profit after all expenses and taxes<\/td><td>Bottom line of the income statement<\/td><\/tr><tr><td>Dividends<\/td><td>Profit paid out to shareholders<\/td><td>Cash flow or earnings statement<\/td><\/tr><tr><td>Ending Retained Earnings<\/td><td>Final retained earnings for the current period<\/td><td>Current period&#8217;s balance sheet<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Breakdown of Retained Earnings Formula and Where to Find Each Component<\/em><\/p>\n\n\n\n<p>This formula appears on your balance sheet and connects directly to your income statement of operations through net income. Understanding this relationship is important for accurate financial statements and effective <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial projections<\/a>.<\/p>\n\n\n\n<p>When using Excel or accounting software like Invoice Fly, this is often auto-calculated. Still, understanding the logic helps catch errors and guide smarter business decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beginning-of-period-retained-earnings\"><strong>Beginning of Period Retained Earnings<\/strong><\/h2>\n\n\n\n<p>If your business is brand new, your beginning balance is zero. Otherwise, it carries over from the last period\u2019s ending balance.<\/p>\n\n\n\n<p>In QuickBooks, this is automated. But double-checking accuracy is wise, especially after changes to past statements.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-accumulated-deficit-that-s-okay\"><strong>Accumulated Deficit? That\u2019s Okay<\/strong><\/h4>\n\n\n\n<p>If your starting balance is negative, that\u2019s called an accumulated deficit. This means you\u2019ve lost more than you\u2019ve earned. It\u2019s common in new or struggling businesses.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-trial-balance-check\"><strong>Trial Balance Check<\/strong><\/h4>\n\n\n\n<p>Before calculating anything, make sure your trial balance is accurate. Your <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-ledger-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">ledger balance<\/a> should match your trial balance before moving forward with financial statements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-net-income-impacts-retained-earnings\"><strong>How Net Income Impacts Retained Earnings<\/strong><\/h2>\n\n\n\n<p>Net income is the amount left after expenses and taxes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Profit<\/strong> = retained earnings go up<\/li>\n\n\n\n<li><strong>Loss<\/strong> = retained earnings go down<\/li>\n<\/ul>\n\n\n\n<p>Your income statement shows how you got to net income, using:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue<\/li>\n\n\n\n<li>Cost of Goods Sold<\/li>\n\n\n\n<li>Operating expenses<\/li>\n\n\n\n<li>Other income or losses<\/li>\n<\/ul>\n\n\n\n<p><strong>Understanding the Income Statement Connection<\/strong> Every line item on your income statement ultimately affects your retained earnings calculation. Understanding <a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\">gross profit vs. net profit<\/a> helps you see how different business decisions impact your retained earnings.<\/p>\n\n\n\n<p><strong>Real-world example:<\/strong> Sarah owns a marketing agency. Last year, she made $150,000 in net income and paid no dividends. Her entire profit added to retained earnings\u2014helping her buy new equipment and hire more staff.<\/p>\n\n\n\n<p>For freelancers and consultants, understanding how different income streams affect net income helps with tax planning and cash flow management. Every dollar of net income adds to your retained earnings, building long-term financial stability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-dividends-impact-retained-earnings\"><strong>How Dividends Impact Retained Earnings<\/strong><\/h2>\n\n\n\n<p>Dividends are payments made to shareholders from company profits. Dividends reduce retained earnings dollar for dollar. This is why the formula subtracts dividends from net income.<\/p>\n\n\n\n<p><strong>Key tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Not every business pays dividends<\/strong>\u2014many reinvest everything<\/li>\n\n\n\n<li><strong>Different business types<\/strong> (LLC, S-corps, partnerships) have different payout rules<\/li>\n\n\n\n<li><strong>Always check your cash flow<\/strong>\u2014retained earnings \u2260 cash in the bank<\/li>\n<\/ul>\n\n\n\n<p>For businesses tracking <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-bad-debt-expense\/\" target=\"_blank\" rel=\"noreferrer noopener\">bad debt calculation<\/a>, make sure dividend payments don&#8217;t hurt your ability to handle potential write-offs.<\/p>\n\n\n\n<p><strong>Cash Flow Considerations<\/strong> Need to plan for dividend payouts? Be sure your cash flow statement backs up your ability to distribute profit. If you&#8217;re also tracking bad debt, ensure dividends don&#8217;t leave you short.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-end-of-period-retained-earnings\"><strong>End of Period Retained Earnings<\/strong><\/h2>\n\n\n\n<p>Your ending retained earnings is the amount of profit your company has saved over its lifetime.<\/p>\n\n\n\n<p>It appears in the equity section of your balance sheet and represents ownership value that belongs to shareholders.<\/p>\n\n\n\n<p>The ending retained earnings balance must balance with other equity accounts on your sheet. Understanding your ledger balance helps make sure that your retained earnings calculation aligns with your overall financial records. Regular checking prevents errors that could affect your financial statements.<\/p>\n\n\n\n<p><strong>Balance Sheet Integration<\/strong>&nbsp;<\/p>\n\n\n\n<p>Your ending retained earnings must balance with other equity accounts on your balance sheet:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contributed capital<\/li>\n\n\n\n<li>Treasury stock<\/li>\n\n\n\n<li>Other comprehensive income<\/li>\n<\/ul>\n\n\n\n<p><strong>Reminder:<\/strong> Total equity = Assets \u2013 Liabilities, and your retained earnings must help that equation stay balanced.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-example-calculation\"><strong>Example Calculation<\/strong><\/h2>\n\n\n\n<p>Let&#8217;s walk through a real example with ABC Manufacturing:<\/p>\n\n\n\n<p><strong>Starting Numbers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beginning Retained Earnings (January 1): $75,000<\/li>\n\n\n\n<li>Net Income for the Year: $45,000<\/li>\n\n\n\n<li>Dividends Paid: $10,000<\/li>\n<\/ul>\n\n\n\n<p><strong>Calculation:<\/strong> $75,000 + $45,000 &#8211; $10,000 = $110,000<\/p>\n\n\n\n<p><strong>Result:<\/strong> Ending Retained Earnings (December 31): $110,000<\/p>\n\n\n\n<p>This means ABC Manufacturing increased their retained earnings by $35,000 during the year ($45,000 net income minus $10,000 in dividends).<\/p>\n\n\n\n<p><strong>How to Set It Up in Excel<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create columns: Beginning Balance | Net Income | Dividends | Ending Balance<\/li>\n\n\n\n<li>Use formulas to calculate automatically<\/li>\n\n\n\n<li>Track changes monthly or quarterly<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-video-explanation-of-retained-earnings\"><strong>Video Explanation of Retained Earnings<\/strong><\/h2>\n\n\n\n<p>While written guides provide detailed explanations, many business owners find video tutorials helpful for understanding retained earnings calculations.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/corporatefinanceinstitute.com\/course\/financial-analysis-fundamentals\/\" target=\"_blank\" rel=\"noreferrer noopener\">CFI explanation of Financial Analysis Fundamentals<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=nrDdkX6hjy0\" target=\"_blank\" rel=\"noreferrer noopener\">Complete a Balance Sheet by solving for Retained Earnings<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-applications-in-financial-modeling\"><strong>Applications in Financial Modeling<\/strong><\/h2>\n\n\n\n<p>Retained earnings play a big role in financial modeling and planning. When creating <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial projections<\/a>, retained earnings help predict future cash flow and funding needs.<\/p>\n\n\n\n<p>Financial analysts use retained earnings trends to assess:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company growth trajectory<\/li>\n\n\n\n<li>Dividend sustainability<\/li>\n\n\n\n<li>Financial health and stability<\/li>\n\n\n\n<li>Management&#8217;s capital allocation strategy<\/li>\n<\/ul>\n\n\n\n<p>According to the <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/accounting\/retained-earnings-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate Finance Institute<\/a>, companies with consistent retained earnings growth often demonstrate better long-term financial performance and stability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-additional-resources\"><strong>Additional Resources<\/strong><\/h2>\n\n\n\n<p>Need tools for better financial tracking?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Maker<\/a> \u2013 Professional, fast invoicing<\/li>\n\n\n\n<li><a href=\"https:\/\/invoicefly.com\/invoice\/templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Free Invoice Templates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/break-even-point-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Break-even Point Calculator<\/a><\/li>\n<\/ul>\n\n\n\n<p>Want to learn about <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to create financial projections<\/a>? It\u2019s the next step after calculating retained earnings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-financial-modeling-certification\"><strong>The Financial Modeling Certification<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-analyst-certification-fmva-program\"><strong>Analyst Certification FMVA\u00ae Program<\/strong><\/h3>\n\n\n\n<p>The Financial Modeling &amp; Valuation Analyst (FMVA\u00ae) certification covers advanced topics in financial analysis, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retained earnings calculations<\/li>\n\n\n\n<li>Financial statement analysis<\/li>\n\n\n\n<li>Valuation techniques<\/li>\n<\/ul>\n\n\n\n<p>This program helps professionals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Master Excel-based financial modeling<\/li>\n\n\n\n<li>Understand complex financial statement relationships<\/li>\n\n\n\n<li>Develop skills in financial forecasting and planning<\/li>\n\n\n\n<li>Build credibility with employers and clients<\/li>\n<\/ul>\n\n\n\n<p>The certification includes practical exercises using real financial data, helping participants apply retained earnings concepts in professional settings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/retained-earnings-laptop-documents-calculation.jpg\" alt=\"Small business owner calculating retained earnings with laptop and financial documents\" class=\"wp-image-70223\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/retained-earnings-laptop-documents-calculation.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/retained-earnings-laptop-documents-calculation-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/retained-earnings-laptop-documents-calculation-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/retained-earnings-laptop-documents-calculation-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Calculating Retained Earnings with Laptop and Documents<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-managing-your-business-finances\"><strong>Managing Your Business Finances<\/strong><\/h2>\n\n\n\n<p>Calculating retained earnings is just one piece of effective financial management. Small business owners need reliable tools to track income, expenses, and maintain professional relationships with clients.<\/p>\n\n\n\n<p>Creating professional invoices helps ensure timely payments that contribute to positive cash flow and, ultimately, higher retained earnings. When your invoicing process is efficient and professional, you&#8217;re more likely to maintain strong client relationships and steady revenue streams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-earnings-statement-tracking-nbsp\"><strong>Earnings Statement Tracking<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Beyond basic retained earnings calculations, businesses should track their earnings statement trends over time. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoring revenue growth<\/li>\n\n\n\n<li>Expense control<\/li>\n\n\n\n<li>Profit margins<\/li>\n<\/ul>\n\n\n\n<p>These metrics directly impact your retained earnings and overall financial health.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sheet-organization-nbsp\"><strong>Sheet Organization<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Whether using Excel or accounting software, organizing your financial data in clear, logical sheets helps prevent errors and improves decision-making:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create separate sheets for different periods<\/li>\n\n\n\n<li>Maintain consistent formatting across all calculations<\/li>\n\n\n\n<li>Use clear, descriptive headers<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" class=\"wp-image-28043\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>With the right formula and understanding of your financial statements, you can easily track your retained earnings. Remember that this important metric reflects your business&#8217;s ability to generate and keep profit over time.<\/p>\n\n\n\n<p>Whether you&#8217;re preparing financial statements, planning for growth, or seeking investment, accurate retained earnings calculations provide valuable insights into your business&#8217;s financial health and future potential.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor regularly to guide smart decisions<\/li>\n\n\n\n<li>Reinvest wisely and stay cash-aware<\/li>\n\n\n\n<li>Build retained earnings for long-term stability<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7bcddf e-flex e-con-boxed e-con e-parent\" data-id=\"c7bcddf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5d72f elementor-widget elementor-widget-heading\" data-id=\"bb5d72f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Retained Earnings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9463fe5 e-flex e-con-boxed e-con e-parent\" data-id=\"9463fe5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea757b elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"4ea757b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69f2cef2d306f\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-4ea757b\">\n                        <a href=\"#collapse-8065b3c69f2cef2d306f\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69f2cef2d306f\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69f2cef2d306f\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What happens if retained earnings are negative?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69f2cef2d306f\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-4ea757b\" data-parent=\"#accordion-69f2cef2d306f\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">That\u2019s called an accumulated deficit. Your business has lost more than it made. Totally normal for new companies.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-4ea757b\">\n                        <a href=\"#collapse-f81816a69f2cef2d306f\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69f2cef2d306f\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69f2cef2d306f\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Do I need to pay taxes on retained earnings?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69f2cef2d306f\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-4ea757b\" data-parent=\"#accordion-69f2cef2d306f\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Not directly. The profits were already taxed as business income. Dividends, however, may trigger personal tax.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-4ea757b\">\n                        <a href=\"#collapse-7276b1569f2cef2d306f\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569f2cef2d306f\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569f2cef2d306f\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How often should I calculate retained earnings?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569f2cef2d306f\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-4ea757b\" data-parent=\"#accordion-69f2cef2d306f\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Quarterly or annually. Monthly reviews are helpful for cash flow planning.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-4ea757b\">\n                        <a href=\"#collapse-775155f69f2cef2d306f\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69f2cef2d306f\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69f2cef2d306f\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Can retained earnings be converted to cash?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69f2cef2d306f\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-4ea757b\" data-parent=\"#accordion-69f2cef2d306f\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Not automatically. You may have spent that profit on equipment or payroll. Cash flow \u2260 retained earnings.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What happens if retained earnings are negative?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">That\u2019s called an accumulated deficit. Your business has lost more than it made. Totally normal for new companies.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Do I need to pay taxes on retained earnings?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Not directly. The profits were already taxed as business income. Dividends, however, may trigger personal tax.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. How often should I calculate retained earnings?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Quarterly or annually. Monthly reviews are helpful for cash flow planning.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Can retained earnings be converted to cash?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Not automatically. You may have spent that profit on equipment or payroll. Cash flow \u2260 retained earnings.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How do you calculate retained earnings? Here&#8217;s the simple formula: Beginning Retained Earnings + Net Income &#8211; Dividends = Ending Retained Earnings.&nbsp; This easy calculation shows how much profit your business has saved up over time. If you own a business or work with money, you need to know how to calculate retained earnings. This [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":70168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[100],"class_list":["post-70186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retained Earnings: How to Calculate Them [2025 Guide]<\/title>\n<meta name=\"description\" content=\"Learn how to calculate retained earnings with real examples, formulas, and expert tips. 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=70186"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70186\/revisions"}],"predecessor-version":[{"id":88816,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70186\/revisions\/88816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/70168"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=70186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=70186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=70186"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=70186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}