{"id":70229,"date":"2025-07-18T14:54:08","date_gmt":"2025-07-18T13:54:08","guid":{"rendered":"https:\/\/invoicefly.com\/?p=70229"},"modified":"2026-02-13T11:24:47","modified_gmt":"2026-02-13T10:24:47","slug":"calcular-la-formula-del-flujo-de-caja","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/calculate-cash-flow-formula\/","title":{"rendered":"\u00bfQu\u00e9 es la f\u00f3rmula del flujo de caja y c\u00f3mo calcularla?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70229\" class=\"elementor elementor-70229\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2de10651 e-flex e-con-boxed e-con e-parent\" data-id=\"2de10651\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d86059f elementor-widget elementor-widget-text-editor\" data-id=\"5d86059f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Cash flow formulas help you measure the amount of cash moving in and out of your business.<\/p>\n<p><\/p>\n<p>To calculate cash flow, subtract your business&#8217;s cash outflows from its inflows using the net cash flow formula:<\/p>\n<p><\/p>\n<p class=\"has-text-align-left\"><strong>Cash Inflows \u2013 Cash Outflows = Net Cash Flow<\/strong><\/p>\n<p><\/p>\n<p>Understanding the cash flow formula is essential for freelancers, startups, and growing businesses. This guide breaks down every key cash flow type, formula, and how to use them. We\u2019ve included examples, charts, and links to tools like Excel or QuickBooks.<\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"665\" class=\"wp-image-70230\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/person-calculating-cash-flow.jpg\" alt=\"person calculating cash flow for small business using financial formulas\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/person-calculating-cash-flow.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/person-calculating-cash-flow-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/person-calculating-cash-flow-768x511.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/person-calculating-cash-flow-710x472.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p><\/p>\n<figcaption class=\"wp-element-caption\">Calculating Cash Flow Formula<\/figcaption>\n<\/figure>\n<p><\/p>\n<h2 id=\"h-what-is-cash-flow-formula\" class=\"wp-block-heading\"><strong>What Is Cash Flow Formula?<\/strong><\/h2>\n<p><\/p>\n<p>A cash flow formula is a mathematical equation that helps you track money movement in your business. These formulas show how much cash comes in (inflows) and goes out (outflows) during a specific time period.<\/p>\n<p><\/p>\n<p><strong>Cash flow is different from <\/strong><a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>profit<\/strong><\/a>. Profit looks at revenue minus expenses on paper, but cash flow tracks actual money moving through your bank account. You can be profitable on your income statement but still have negative cash flow if customers haven\u2019t paid their invoices yet.<\/p>\n<p><\/p>\n<h3 id=\"h-why-cash-flow-formulas-matter\" class=\"wp-block-heading\"><strong>Why Cash Flow Formulas Matter<\/strong><\/h3>\n<p><\/p>\n<p>Understanding cash flow helps you:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Plan for the future \u2013 Know when you\u2019ll have enough money for expenses<\/li>\n<p><\/p>\n<li>Make smart decisions \u2013 Decide when to invest in equipment or hire staff<\/li>\n<p><\/p>\n<li>Avoid cash shortages \u2013 Prevent situations where you can\u2019t pay bills<\/li>\n<p><\/p>\n<li>Track business health \u2013 See if your business is generating positive cash movement<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p>According to the <a href=\"https:\/\/www.uschamber.com\/co\/start\/strategy\/why-small-businesses-fail\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Chamber of Commerce<\/a>, cash flow problems are one of the top reasons small businesses fail. Using the right cash flow formula helps you stay ahead of potential issues.<\/p>\n<p><\/p>\n<p>Many businesses use accounting software like <strong>Invoice Fly<\/strong> to automatically calculate these formulas. However, understanding the math behind them helps you make better financial decisions.<\/p>\n<p><\/p>\n<h2 id=\"h-important-cash-flow-formulas-to-know-about\" class=\"wp-block-heading\"><strong>Important Cash Flow Formulas to Know About<\/strong><\/h2>\n<p><\/p>\n<p>There are seven main types of cash flow calculations that every business owner should understand. Each formula serves a different purpose and gives you unique insights into your company&#8217;s financial health.<\/p>\n<p><\/p>\n<p><strong>The Seven Essential Cash Flow Formulas:<\/strong><\/p>\n<p><\/p>\n<ol class=\"wp-block-list\"><p><\/p>\n<li>Net Cash Flow &#8211; Overall cash movement<\/li>\n<p><\/p>\n<li>Operating Cash Flow &#8211; Cash from daily operations<\/li>\n<p><\/p>\n<li>Cash Flow From Financing &#8211; Cash from loans and investments<\/li>\n<p><\/p>\n<li>Cash Flow From Investing &#8211; Cash from buying\/selling assets<\/li>\n<p><\/p>\n<li>Free Cash Flow &#8211; Cash available after expenses<\/li>\n<p><\/p>\n<li>Cash Flow Forecast &#8211; Predicted future cash movement<\/li>\n<p><\/p>\n<li>Discounted Cash Flow (DCF) &#8211; Present value of future cash flows<\/li>\n<p><\/p><\/ol>\n<p><\/p>\n<p>Each formula uses different components from your financial statements. Most pull data from your cash flow statement, income statement, and balance sheet.<\/p>\n<p><\/p>\n<h2 id=\"h-1-how-to-calculate-net-cash-flow\" class=\"wp-block-heading\"><strong>1. How To Calculate Net Cash Flow?<\/strong><\/h2>\n<p><\/p>\n<p>Net cash flow is the simplest and most important cash flow formula. It shows whether your business generated or used cash during a specific period.<\/p>\n<p><\/p>\n<h3 id=\"h-net-cash-flow-formula\" class=\"wp-block-heading\"><strong>Net Cash Flow Formula<\/strong><\/h3>\n<p><\/p>\n<p><strong>Net Cash Flow = Cash Inflows &#8211; Cash Outflows<\/strong><\/p>\n<p><\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Component<\/strong><\/td>\n<td><strong>Description<\/strong><\/td>\n<td><strong>Examples<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Cash Inflows<\/td>\n<td>Money coming into your business<\/td>\n<td>Customer payments, loan proceeds, investment income<\/td>\n<\/tr>\n<tr>\n<td>Cash Outflows<\/td>\n<td>Money leaving your business<\/td>\n<td>Rent, salaries, supplier payments, loan payments<\/td>\n<\/tr>\n<tr>\n<td>Net Cash Flow<\/td>\n<td>The difference between inflows and outflows<\/td>\n<td>Positive = cash generated, Negative = cash used<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><\/p>\n<p><strong><br><\/strong><\/p><p><strong>Example:<\/strong><\/p>\n<p><\/p>\n<p>Maria\u2019s consulting business had $15,050 in inflows and $10,800 in outflows in January.<\/p>\n<p><\/p>\n<p><strong>Calculation:<\/strong> $15,050 \u2013 $10,800 = $4,250<\/p>\n<p><\/p>\n<p>Maria generated $4,250 in net cash flow.<\/p>\n<p><\/p>\n<h3 id=\"h-who-is-net-cash-flow-best-suited-for\" class=\"wp-block-heading\"><strong>Who is Net Cash Flow best suited for?<\/strong><\/h3>\n<p><\/p>\n<p>Net cash flow works for every business type:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Freelancers tracking monthly income and expenses<\/li>\n<p><\/p>\n<li>Small businesses monitoring overall cash movement<\/li>\n<p><\/p>\n<li>Startups ensuring they have enough money to operate<\/li>\n<p><\/p>\n<li>Real estate investors tracking property cash flow (tip: CFI\u2019s <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/financial-modeling\/refm-real-estate-course\/\" target=\"_blank\" rel=\"noreferrer noopener\">real estate cash flow modeling<\/a> is a useful guide)<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h3 id=\"h-what-does-the-net-cash-flow-formula-tell-you\" class=\"wp-block-heading\"><strong>What does the Net Cash Flow formula tell you?<\/strong><\/h3>\n<p><\/p>\n<p>Positive net cash flow means your business is generating more cash than it&#8217;s spending. This is good for growth and stability.<\/p>\n<p><\/p>\n<p>Negative net cash flow means you&#8217;re spending more than you&#8217;re bringing in. This isn&#8217;t always bad &#8211; it might mean you&#8217;re investing in growth &#8211; but you need enough reserves to cover the difference.<\/p>\n<p><\/p>\n<h2 id=\"h-2-how-to-calculate-operating-cash-flow\" class=\"wp-block-heading\"><strong>2. How To Calculate Operating Cash Flow?<\/strong><\/h2>\n<p><\/p>\n<p>Operating cash flow measures cash generated from your core business activities. It excludes financing and investing activities to show how well your main operations generate cash.<\/p>\n<p><\/p>\n<h3 id=\"h-operating-cash-flow-formula\" class=\"wp-block-heading\"><strong>Operating Cash Flow Formula<\/strong><\/h3>\n<p><\/p>\n<p>There are two methods to calculate operating cash flow: the direct method and indirect method.<\/p>\n<p><\/p>\n<p><strong>Direct Method:<\/strong> Operating Cash Flow = Cash Receipts from Operations &#8211; Cash Payments for Operations<\/p>\n<p><\/p>\n<p><strong>Indirect Method (most common):<\/strong> Operating Cash Flow = Net Income + Depreciation + Changes in Working Capital<\/p>\n<p><\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Component<\/strong><\/td>\n<td><strong>Description<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Net Income<\/td>\n<td>Profit from your income statement<\/td>\n<\/tr>\n<tr>\n<td>Depreciation<\/td>\n<td>Non-cash expense added back<\/td>\n<\/tr>\n<tr>\n<td>Working Capital Changes<\/td>\n<td>Changes in accounts receivable, inventory, accounts payable<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><\/p>\n<p><strong>Example:<\/strong><\/p>\n<p><\/p>\n<p>Tech Solutions Inc.<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Net Income: $50,000<\/li>\n<p><\/p>\n<li>Depreciation: $10,000<\/li>\n<p><\/p>\n<li>Changes in Working Capital: -$5,000 + $3,000 + $2,000 = $0<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p><strong>Calculation:<\/strong> $50,000 + $10,000 + $0 = $60,000<\/p>\n<p><\/p>\n<h3 id=\"h-who-is-operating-cash-flow-best-suited-for\" class=\"wp-block-heading\"><strong>Who is Operating Cash Flow best suited for?<\/strong><\/h3>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Established businesses wanting to measure operational efficiency<\/li>\n<p><\/p>\n<li>Investors evaluating company performance<\/li>\n<p><\/p>\n<li>Lenders assessing loan repayment ability<\/li>\n<p><\/p>\n<li>Management tracking core business health<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h3 id=\"h-what-does-the-operating-cash-flow-formula-tell-you\" class=\"wp-block-heading\"><strong>What does the Operating Cash Flow formula tell you?<\/strong><\/h3>\n<p><\/p>\n<p>Strong operating cash flow indicates your core business generates good cash flow. This is more reliable than just looking at net income because it accounts for timing differences between sales and cash collection.<\/p>\n<p><\/p>\n<p>Weak operating cash flow might signal problems with collections, inventory management, or the underlying business model.<\/p>\n<p><\/p>\n<h2 id=\"h-3-how-to-calculate-cash-flow-from-financing-activities\" class=\"wp-block-heading\"><strong>3. How to Calculate Cash Flow From Financing Activities<\/strong><\/h2>\n<p><\/p>\n<p>This formula tracks cash movement from borrowing, repaying loans, issuing stock, or paying dividends.<\/p>\n<p><\/p>\n<h3 id=\"h-cash-flow-from-financing-activities-formula\" class=\"wp-block-heading\"><strong>Cash Flow From Financing Activities Formula<\/strong><\/h3>\n<p><\/p>\n<p><strong>Cash Flow From Financing = Cash from Borrowing + Cash from Equity &#8211; Loan Repayments &#8211; Dividend Payments<\/strong><\/p>\n<p><\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Activity Type<\/strong><\/td>\n<td><strong>Cash Inflow (+)<\/strong><\/td>\n<td><strong>Cash Outflow (-)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Borrowing<\/td>\n<td>New loans, credit lines<\/td>\n<td>Loan principal repayments<\/td>\n<\/tr>\n<tr>\n<td>Equity<\/td>\n<td>Investment from owners<\/td>\n<td>Dividend payments to owners<\/td>\n<\/tr>\n<tr>\n<td>Stock<\/td>\n<td>Issuing new shares<\/td>\n<td>Buying back shares<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><\/p>\n<p><strong>Example (Restaurant Owner Sarah):<\/strong><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Loan: $25,000<\/li>\n<p><\/p>\n<li>Owner investment: $10,000<\/li>\n<p><\/p>\n<li>Loan repayments: $8,000<\/li>\n<p><\/p>\n<li>Dividends: $5,000<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p><strong>Calculation:<\/strong> $35,000 \u2013 $13,000 = $22,000<\/p>\n<p><\/p>\n<h3 id=\"h-who-is-cash-flow-from-financing-activities-best-suited-for\" class=\"wp-block-heading\"><strong>Who is Cash Flow from Financing Activities best suited for?<\/strong><\/h3>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Growing businesses tracking funding sources<\/li>\n<p><\/p>\n<li>Investors understanding how companies finance operations<\/li>\n<p><\/p>\n<li>Business owners planning debt and equity structure<\/li>\n<p><\/p>\n<li>Lenders evaluating borrowing patterns<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h3 id=\"h-what-does-the-cash-flow-from-financing-activities-formula-tell-you\" class=\"wp-block-heading\"><strong>What does the Cash Flow from Financing Activities formula tell you?<\/strong><\/h3>\n<p><\/p>\n<p>Positive financing cash flow often indicates growth phase &#8211; companies borrowing or raising money for expansion.<\/p>\n<p><\/p>\n<p>Negative financing cash flow might mean mature companies paying down debt or returning money to owners through dividends.<\/p>\n<p><\/p>\n<h2 id=\"h-4-how-to-calculate-cash-flow-from-investing-activities\" class=\"wp-block-heading\"><strong>4. How to Calculate Cash Flow From Investing Activities<\/strong><\/h2>\n<p><\/p>\n<p>This measures cash spent on or received from buying and selling long-term assets.<\/p>\n<p><\/p>\n<h3 id=\"h-cash-flow-from-investing-activities-formula\" class=\"wp-block-heading\"><strong>Cash Flow From Investing Activities Formula<\/strong><\/h3>\n<p><\/p>\n<p><strong>Cash Flow From Investing = Cash from Asset Sales &#8211; Cash for Asset Purchases &#8211; Cash for Investments<\/strong><\/p>\n<p><\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Activity<\/strong><\/td>\n<td><strong>Cash Inflow (+)<\/strong><\/td>\n<td><strong>Cash Outflow (-)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Equipment<\/td>\n<td>Selling old equipment<\/td>\n<td>Buying new equipment<\/td>\n<\/tr>\n<tr>\n<td>Property<\/td>\n<td>Selling real estate<\/td>\n<td>Purchasing property<\/td>\n<\/tr>\n<tr>\n<td>Investments<\/td>\n<td>Selling securities<\/td>\n<td>Buying stocks\/bonds<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><\/p>\n<p><strong>Example (Company ABC):<\/strong><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Sold equipment: $5,000<\/li>\n<p><\/p>\n<li>Bought machinery &amp; computers: $58,000<br><strong>Calculation:<\/strong> $5,000 \u2013 $58,000 = \u2013$53,000<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h3 id=\"h-who-is-cash-flow-from-investing-activities-best-suited-for\" class=\"wp-block-heading\"><strong>Who is Cash Flow From Investing Activities best suited for?<\/strong><\/h3>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Manufacturing businesses tracking equipment investments<\/li>\n<p><\/p>\n<li>Real estate companies monitoring property transactions<\/li>\n<p><\/p>\n<li>Technology companies investing in equipment and software<\/li>\n<p><\/p>\n<li>Investment firms managing asset portfolios<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h3 id=\"h-what-does-the-cash-flow-from-investing-activities-formula-tell-you\" class=\"wp-block-heading\"><strong>What does the Cash Flow From Investing Activities formula tell you?<\/strong><\/h3>\n<p><\/p>\n<p>Negative investing cash flow usually indicates growth &#8211; companies investing in future capacity.<\/p>\n<p><\/p>\n<p>Positive investing cash flow might mean companies selling assets, which could signal downsizing or generating cash for other needs.<\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-70232\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/person-looking-at-discounted-cash-flow-chart.jpg\" alt=\"Discounted cash flow chart showing present value of future earnings\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/person-looking-at-discounted-cash-flow-chart.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/person-looking-at-discounted-cash-flow-chart-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/person-looking-at-discounted-cash-flow-chart-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/person-looking-at-discounted-cash-flow-chart-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p><\/p>\n<figcaption class=\"wp-element-caption\">Discounted Cash Flow Indicating Growth<\/figcaption>\n<\/figure>\n<p><\/p>\n<h2 id=\"h-5-how-to-calculate-free-cash-flow\" class=\"wp-block-heading\"><strong>5. How to Calculate Free Cash Flow<\/strong><\/h2>\n<p><\/p>\n<p>Free cash flow (FCF) shows how much cash your business generates after accounting for capital expenditures needed to maintain operations.<\/p>\n<p><\/p>\n<h3 id=\"h-formula\" class=\"wp-block-heading\"><strong>Formula<\/strong>:<\/h3>\n<p><\/p>\n<p class=\"has-text-align-left\"><strong>Free Cash Flow = Operating Cash Flow &#8211; Capital Expenditures<\/strong><\/p>\n<p><\/p>\n<p class=\"has-text-align-left\"><strong>Alternative formula:<\/strong> FCF = EBITDA &#8211; Taxes &#8211; Capital Expenditures &#8211; Change in Working Capital<\/p>\n<p><\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Component<\/strong><\/td>\n<td><strong>Description<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Operating Cash Flow<\/td>\n<td>Cash from daily operations<\/td>\n<\/tr>\n<tr>\n<td>Capital Expenditures<\/td>\n<td>Money spent on equipment, property, etc.<\/td>\n<\/tr>\n<tr>\n<td>EBITDA<\/td>\n<td>Earnings before interest, taxes, depreciation, amortization<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><\/p>\n<p><strong>Example (Software Company XYZ):<\/strong><\/p>\n<p><\/p>\n<p>Operating Cash Flow: $100,000<\/p>\n<p><\/p>\n<p>CapEx: $15,000<\/p>\n<p><\/p>\n<p><strong>Calculation:<\/strong> $100,000 \u2013 $15,000 = $85,000 FCF<\/p>\n<p><\/p>\n<h3 id=\"h-who-is-free-cash-flow-best-suited-for\" class=\"wp-block-heading\"><strong>Who is Free Cash Flow best suited for?<\/strong><\/h3>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Investors evaluating investment attractiveness<\/li>\n<p><\/p>\n<li>Business owners planning distributions or reinvestment<\/li>\n<p><\/p>\n<li>Analysts comparing companies across industries<\/li>\n<p><\/p>\n<li>Mature businesses with predictable capital needs<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h3 id=\"h-what-does-the-free-cash-flow-formula-tell-you\" class=\"wp-block-heading\"><strong>What does the Free Cash Flow formula tell you?<\/strong><\/h3>\n<p><\/p>\n<p>Strong FCF indicates a business generates plenty of cash beyond what&#8217;s needed for maintenance and growth. This cash can be used for:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Paying dividends<\/li>\n<p><\/p>\n<li>Buying back stock<\/li>\n<p><\/p>\n<li>Reducing debt<\/li>\n<p><\/p>\n<li>Making acquisitions<\/li>\n<p><\/p>\n<li>Building cash reserves<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p>Weak or negative FCF might indicate heavy investment periods or operational challenges.<\/p>\n<p><\/p>\n<h2 id=\"h-6-how-to-calculate-cash-flow-forecast\" class=\"wp-block-heading\"><strong>6. How to Calculate Cash Flow Forecast?<\/strong><\/h2>\n<p><\/p>\n<p>A cash flow forecast predicts future cash inflows and outflows to help with planning and decision-making.<\/p>\n<p><\/p>\n<h3 id=\"h-cash-flow-forecast-formula\" class=\"wp-block-heading\"><strong>Cash Flow Forecast Formula<\/strong><\/h3>\n<p><\/p>\n<p><strong>Forecasted Cash Flow = Beginning Cash + Projected Inflows &#8211; Projected Outflows<\/strong><\/p>\n<p><\/p>\n<p><strong>For monthly forecasting:<\/strong> Month-End Cash = Month-Start Cash + Monthly Inflows &#8211; Monthly Outflows<\/p>\n<p><\/p>\n<p><strong>Example (Retail Store):<\/strong><\/p>\n<p><\/p>\n<p>Start of Month Cash: $10,000<\/p>\n<p><\/p>\n<p>Projected Inflows: $25,000<\/p>\n<p><\/p>\n<p>Expenses: $22,000<\/p>\n<p><\/p>\n<p><strong>Calculation:<\/strong> $10,000 + $25,000 \u2013 $22,000 = $13,000<\/p>\n<p><\/p>\n<h3 id=\"h-who-is-the-cash-flow-forecast-best-suited-for\" class=\"wp-block-heading\"><strong>Who is the Cash Flow Forecast best suited for?<\/strong><\/h3>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>All businesses for planning purposes<\/li>\n<p><\/p>\n<li>Seasonal businesses preparing for slow periods<\/li>\n<p><\/p>\n<li>Growing companies ensuring adequate funding<\/li>\n<p><\/p>\n<li>Startups managing limited cash resources<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h3 id=\"h-what-does-the-cash-flow-forecast-formula-tell-you\" class=\"wp-block-heading\"><strong>What does the Cash Flow Forecast formula tell you?<\/strong><\/h3>\n<p><\/p>\n<p>Cash flow forecasting helps you:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Identify potential cash shortfalls before they happen<\/li>\n<p><\/p>\n<li>Plan major purchases when cash is available<\/li>\n<p><\/p>\n<li>Negotiate payment terms with suppliers and customers<\/li>\n<p><\/p>\n<li>Decide when to seek financing if needed<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p>Forecasting helps you manage future <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-ledger-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">ledger balance<\/a> and avoid cash shortfalls. Many businesses use rolling 13-week forecasts in Excel.<\/p>\n<p><\/p>\n<h2 id=\"h-7-how-to-calculate-discounted-cash-flow\" class=\"wp-block-heading\"><strong>7. How to Calculate Discounted Cash Flow?<\/strong><\/h2>\n<p><\/p>\n<p>Discounted cash flow (DCF) calculates the present value of future cash flows, accounting for the time value of money.<\/p>\n<p><\/p>\n<h3 id=\"h-discounted-cash-flow-formula\" class=\"wp-block-heading\"><strong>Discounted Cash Flow Formula<\/strong><\/h3>\n<p><\/p>\n<p class=\"has-text-align-left\"><strong>DCF = CF1\/(1+r)^1 + CF2\/(1+r)^2 + &#8230; + CFn\/(1+r)^n<\/strong><\/p>\n<p><\/p>\n<p><strong>For a single future cash flow:<\/strong> Present Value = Future Cash Flow \/ (1 + discount rate)^number of periods<\/p>\n<p><\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Component<\/strong><\/td>\n<td><strong>Description<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CF<\/td>\n<td>Cash flow for each period<\/td>\n<\/tr>\n<tr>\n<td>r<\/td>\n<td>Discount rate (required return)<\/td>\n<\/tr>\n<tr>\n<td>n<\/td>\n<td>Number of periods<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><\/p>\n<p><strong><br><\/strong><\/p><p><strong>Example:<\/strong><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Year 1: $10,000 \u2192 PV = $9,091<\/li>\n<p><\/p>\n<li>Year 2: $12,000 \u2192 PV = $9,917<\/li>\n<p><\/p>\n<li>Year 3: $15,000 \u2192 PV = $11,270<br><strong>Total DCF = $30,278<\/strong><\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h3 id=\"h-who-is-the-discounted-cash-flow-best-suited-for\" class=\"wp-block-heading\"><strong>Who is the Discounted Cash Flow best suited for?<\/strong><\/h3>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Investors valuing businesses or investments<\/li>\n<p><\/p>\n<li>Real estate professionals evaluating properties<\/li>\n<p><\/p>\n<li>Corporate finance teams making capital allocation decisions<\/li>\n<p><\/p>\n<li>Business owners considering major investments<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h3 id=\"h-what-does-the-discounted-cash-flow-formula-tell-you\" class=\"wp-block-heading\"><strong>What does the Discounted Cash Flow formula tell you?<\/strong><\/h3>\n<p><\/p>\n<p>DCF analysis helps you determine if an investment is worthwhile by comparing the present value of future benefits to the initial cost.<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li><strong>If DCF &gt; Initial Investment:<\/strong> The investment may be profitable<\/li>\n<p><\/p>\n<li><strong>If DCF &lt; Initial Investment:<\/strong> The investment may not meet return requirements<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p>For more help with DCF, the <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/financial-modeling\/dcf-model-template\/#:~:text=DCF%20Step%203%20%E2%80%93%20Discount%20the,(which%20are%20very%20common).\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate Finance Institute\u2019s DCF Model template<\/a> is an excellent resource used in engineering economics, corporate valuation, and finance classes.<\/p>\n<p><\/p>\n<h2 id=\"h-final-thoughts\" class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n<p><\/p>\n<p>Understanding cash flow formulas is crucial for any business owner or finance professional. Each formula serves a specific purpose. Some are for daily operations, others help with <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial projections<\/a> or long-term investments.<\/p>\n<p><\/p>\n<p>The key takeaways:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li><strong>Cash flow \u2260 profit<\/strong> \u2013 cash flow tracks real money movement<\/li>\n<p><\/p>\n<li>Use different formulas for different business questions<\/li>\n<p><\/p>\n<li>Monitor regularly to prevent shortages<\/li>\n<p><\/p>\n<li>Forecast ahead to plan with confidence<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p>Need simpler finances? Try <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Invoice Maker \u2014 It\u2019s free<\/a>!<\/p>\n<p><\/p>\n<p>Whether you\u2019re managing financial projections, tracking your <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-ledger-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">ledger balance<\/a>, or understanding <a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\">gross profit vs. net profit<\/a>, these formulas give you the tools to succeed.<\/p>\n<p><\/p>\n<p>For businesses with unpaid invoices, understanding <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-bad-debt-expense\/\" target=\"_blank\" rel=\"noreferrer noopener\">bad debt calculation<\/a> is crucial. Free tools like <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">invoice templates<\/a> and <a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/break-even-point-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">break-even point calculators<\/a> can also help you improve cash flow.<\/p>\n<p><\/p>\n<p>Ready to improve your cash flow? Start with professional invoicing.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-950de62 e-flex e-con-boxed e-con e-parent\" data-id=\"950de62\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a5a95 elementor-widget elementor-widget-heading\" data-id=\"f4a5a95\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Cash Flow Formula<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4932e8e e-flex e-con-boxed e-con e-parent\" data-id=\"4932e8e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeced03 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"eeced03\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69cff33925e35\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-eeced03\">\n                        <a href=\"#collapse-8065b3c69cff33925e35\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69cff33925e35\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69cff33925e35\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How do we calculate cash flow?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69cff33925e35\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-eeced03\" data-parent=\"#accordion-69cff33925e35\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Use: Cash Inflows \u2013 Cash Outflows = Net Cash Flow<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-eeced03\">\n                        <a href=\"#collapse-f81816a69cff33925e35\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69cff33925e35\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69cff33925e35\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is the DCF formula for cash flow?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69cff33925e35\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-eeced03\" data-parent=\"#accordion-69cff33925e35\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">DCF = CF1 \/ (1+r)^1 + CF2 \/ (1+r)^2 + \u2026 + CFn \/ (1+r)^n<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-eeced03\">\n                        <a href=\"#collapse-7276b1569cff33925e35\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569cff33925e35\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569cff33925e35\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is the basic formula for monthly cash flow?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569cff33925e35\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-eeced03\" data-parent=\"#accordion-69cff33925e35\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Beginning Cash + Inflows \u2013 Outflows = Ending Cash<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-eeced03\">\n                        <a href=\"#collapse-775155f69cff33925e35\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69cff33925e35\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69cff33925e35\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How is simple cash flow calculated?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69cff33925e35\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-eeced03\" data-parent=\"#accordion-69cff33925e35\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Cash In \u2013 Cash Out = Net Cash Flow<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-eeced03\">\n                        <a href=\"#collapse-e791c7669cff33925e35\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-e791c7669cff33925e35\" aria-expanded=\"true\" aria-controls=\"Collapse-e791c7669cff33925e35\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Is cash flow the same as profit?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-e791c7669cff33925e35\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-eeced03\" data-parent=\"#accordion-69cff33925e35\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">No. Profit is an accounting measure. Cash flow is actual money moving.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How do we calculate cash flow?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Use: Cash Inflows \u2013 Cash Outflows = Net Cash Flow<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What is the DCF formula for cash flow?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">DCF = CF1 \/ (1+r)^1 + CF2 \/ (1+r)^2 + \u2026 + CFn \/ (1+r)^n<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What is the basic formula for monthly cash flow?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Beginning Cash + Inflows \u2013 Outflows = Ending Cash<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. How is simple cash flow calculated?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Cash In \u2013 Cash Out = Net Cash Flow<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. Is cash flow the same as profit?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">No. Profit is an accounting measure. Cash flow is actual money moving.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cash flow formulas help you measure the amount of cash moving in and out of your business. To calculate cash flow, subtract your business&#8217;s cash outflows from its inflows using the net cash flow formula: Cash Inflows \u2013 Cash Outflows = Net Cash Flow Understanding the cash flow formula is essential for freelancers, startups, and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":70173,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[100],"class_list":["post-70229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cash Flow Formula: How to Calculate It &amp; Examples [2025 Guide]<\/title>\n<meta name=\"description\" content=\"Learn how to calculate cash flow with real examples, formulas, and expert tips. 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=70229"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70229\/revisions"}],"predecessor-version":[{"id":88858,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70229\/revisions\/88858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/70173"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=70229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=70229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=70229"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=70229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}