{"id":70274,"date":"2025-07-21T08:59:30","date_gmt":"2025-07-21T07:59:30","guid":{"rendered":"https:\/\/invoicefly.com\/?p=70274"},"modified":"2026-02-20T11:12:05","modified_gmt":"2026-02-20T10:12:05","slug":"como-redactar-un-plan-de-empresa","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/how-to-write-business-plan\/","title":{"rendered":"C\u00f3mo redactar un plan de empresa ganador: Gu\u00eda definitiva 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70274\" class=\"elementor elementor-70274\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebd1fa7 e-con-full e-flex e-con e-parent\" data-id=\"3ebd1fa7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee9f730 elementor-widget elementor-widget-text-editor\" data-id=\"4ee9f730\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A business plan is a strategic document that outlines your business&#8217;s goals, products, target market, financial projections, and growth strategy.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>To write a business plan, describe your idea, analyze your market, present your offering, and include a financial model \u2014 ideally in a one-page or PDF format.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>This ultimate 2026 guide walks you through writing a compelling business plan step by step, with examples, editable templates, and real funding-ready tips.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":70277,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-rounded\"} --><\/p>\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-70277\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/professional-entrepreneur-business-plan-strategy-thinking.jpg\" alt=\"professional entrepreneur planning business strategy for business plan\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/professional-entrepreneur-business-plan-strategy-thinking.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/professional-entrepreneur-business-plan-strategy-thinking-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/professional-entrepreneur-business-plan-strategy-thinking-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/professional-entrepreneur-business-plan-strategy-thinking-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Entrepreneur planning business strategy for a winning business plan<\/figcaption>\n<\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2 id=\"h-what-is-a-business-plan\" class=\"wp-block-heading\"><strong>What Is a Business Plan?<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A business plan is a detailed document that explains your business idea, target market, competitive advantages, and financial goals. It serves as a roadmap for your startup or small business and helps secure funding from investors or lenders.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Think of a business plan as your business&#8217;s blueprint. Just like you wouldn&#8217;t build a house without architectural plans, you shouldn&#8217;t start a business without a solid business plan.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><strong>Key Benefits of a Business Plan:<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Clarifies your business idea<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Attracts investors<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Guides decision-making<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Identifies potential problems<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Tracks progress<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>According to <a href=\"https:\/\/www.investopedia.com\/terms\/b\/business-plan.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Investopedia<\/a> and the <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/commercial-lending\/business-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate Finance Institute<\/a>, businesses with written plans are more likely to succeed, grow faster, secure funding and hit their targets than those without plans.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><strong>Key Takeaways<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A well-written business plan helps you create a clear path to success. Whether you&#8217;re seeking funding or just want to organize your thoughts, having professional documentation like <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">free invoice templates<\/a> shows attention to detail that investors and customers appreciate.<\/p>\n<p><span data-sheets-root=\"1\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":28042,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-rounded\"} --><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2 id=\"h-understanding-business-plans\" class=\"wp-block-heading\"><strong>Understanding Business Plans<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Business plans come in different formats and serve various purposes depending on your audience and goals. Some entrepreneurs need detailed traditional plans for bank loans, while others prefer simple one-page summaries for internal planning.<\/p>\n<p><strong>View: <\/strong> <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bank-account\/\"><span data-sheets-root=\"1\">How to Open your Small Business Bank Account<\/span><\/a><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h2><strong>Who Needs a Business Plan?<\/strong><\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Startup founders seeking investment<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-business-loans-for-small-businesses\/\">Small business owners applying for loans<\/a><!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Existing businesses planning expansion<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Entrepreneurs launching new products<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Franchise buyers presenting to franchisors<\/li>\n<li><a href=\"https:\/\/invoicefly.com\/academy\/solopreneurs-business-empire\/\">Solopreneurs<\/a><\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><strong>ARTICLE RELATED:<\/strong> <a href=\"https:\/\/invoicefly.com\/academy\/how-to-build-business-credit\/\"><span data-sheets-root=\"1\">What Is Business Credit &amp; How Do I Build It?<\/span><\/a><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<h3><strong>Internal vs. External Use<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Internal business plans help you stay focused and make decisions. They can be informal and updated frequently.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>External business plans are for investors, lenders, or partners. These need professional design, proper formatting, and a polished cover page.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>According to <a href=\"https:\/\/hbr.org\/1985\/05\/how-to-write-a-winning-business-plan\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard Business Review<\/a>, the most successful business plans balance thoroughness with clarity, avoiding unnecessary jargon while covering all essential elements.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"h-how-to-write-a-business-plan\" class=\"wp-block-heading\"><strong>How to Write a Business Plan<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Writing a business plan doesn&#8217;t have to be overwhelming. Start with a clear <a href=\"\/academy\/business-structure\/\">business structure<\/a> and fill in each section systematically.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><strong>The Basic Process:<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li>Research your market thoroughly<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Define your product or service clearly<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Identify your target customers<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Analyze your competition<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Create realistic financial projections<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Write compelling content<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Design a professional presentation<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<h3><strong>Tools to Help You Write<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Popular business plan tools include:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Templates from the <a href=\"https:\/\/www.sba.gov\/business-guide\/plan-your-business\/write-your-business-plan\" target=\"_blank\" rel=\"noreferrer noopener\">SBA<\/a><!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Excel spreadsheets for financial modeling<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>PowerPoint for presentation slides<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Google Docs for collaborative writing<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Many successful entrepreneurs start with a simple template and customize it for their specific industry and needs.<\/p>\n<p><strong>RELATED ARTICLES: <\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\"><a href=\"\/academy\/service-industry\/\">What is a Service Industry?<\/a><\/span><\/li>\n<li><a href=\"\/academy\/what-is-a-trade-school\/\"><span data-sheets-root=\"1\">What Is A Trade School?<\/span><\/a><\/li>\n<li><a href=\"\/academy\/what-is-blue-collar\/\">What Is Blue Collar?<\/a><\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"h-common-elements-of-a-business-plan\" class=\"wp-block-heading\"><strong>Common Elements of a Business Plan<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Most successful business plans follow a similar structure, even if the order and emphasis change depending on your audience. Below are the key sections you\u2019ll typically want to include.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:table --><\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Section<\/strong><\/td>\n<td><strong>What to Include<\/strong><\/td>\n<td><strong>Tips<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Executive Summary<\/strong><\/td>\n<td>&#8211; Business overview \u00a0 &#8211; Market summary \u00a0 &#8211; Key financial highlights \u00a0 &#8211; Leadership team \u00a0 &#8211; Vision for growth<\/td>\n<td>Write it last, but place it first. Keep it short and compelling (1\u20132 pages max).<\/td>\n<\/tr>\n<tr>\n<td><strong>Products and Services<\/strong><\/td>\n<td>&#8211; Product\/service descriptions \u00a0 &#8211; Unique selling points (USPs) \u00a0 &#8211; Pricing strategy \u00a0 &#8211; Patents or intellectual property<\/td>\n<td>Make it easy for someone new to quickly understand your offer.<\/td>\n<\/tr>\n<tr>\n<td><strong>Market Analysis<\/strong><\/td>\n<td>&#8211; Industry trends and size \u00a0 &#8211; Customer profile (demographics, behaviours) \u00a0 &#8211; SWOT analysis \u00a0 &#8211; Market entry or expansion strategy<\/td>\n<td>Use real data. Support insights with research (e.g., IBISWorld, Statista, McKinsey).<\/td>\n<\/tr>\n<tr>\n<td><strong>Marketing Strategy<\/strong><\/td>\n<td>&#8211; Marketing channels (SEO, social, paid ads) \u00a0 &#8211; Sales funnel and customer journey \u00a0 &#8211; Customer acquisition cost (CAC) \u00a0 &#8211; Branding elements<\/td>\n<td>Map the journey from awareness to loyalty. Show how you\u2019ll grow demand efficiently.<\/td>\n<\/tr>\n<tr>\n<td><strong>Financial Plan &amp; Projections<\/strong><\/td>\n<td>&#8211; Revenue forecasts and expenses \u00a0 &#8211; Break-even analysis \u00a0 &#8211; Funding needs and use \u00a0 &#8211; 12\u201336 month cash flow projections<\/td>\n<td>Be realistic. Include an appendix with visuals, resumes, or survey data to boost credibility.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><!-- \/wp:table --><!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p class=\"has-text-align-center\"><em>Example of Business Plan Summary Table with Key Sections and Tips<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>For detailed guidance, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial projections<\/a>. Also check our articles on <a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\">gross profit vs. net profit<\/a> and <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-bad-debt-expense\/\" target=\"_blank\" rel=\"noreferrer noopener\">bad debt calculation<\/a> for better financial planning.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h2><strong>2 Types of Business Plans<\/strong><\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Not all business plans are built the same. The right format depends on your stage, audience, and goals. Here\u2019s a quick breakdown of the two most common types:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-traditional-business-plans\" class=\"wp-block-heading\"><strong>Traditional Business Plans<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Traditional plans are comprehensive documents typically 20-40 pages long. They work best when seeking bank loans or formal investment.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h4><strong>Characteristics:<\/strong><\/h4>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Detailed market research<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Complete financial model<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Professional layout and structure<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Formal tone and presentation<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-lean-startup-business-plans\" class=\"wp-block-heading\"><strong>Lean Startup Business Plans<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Think of this as the agile version. Lean plans are short\u2014often just one page\u2014and designed to help you test ideas fast without overcommitting resources. They\u2019re all about learning quickly and adapting based on real feedback.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h4><strong>Characteristics:<\/strong><\/h4>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>One-page format<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Focuses on MVP (minimum viable product)<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Quick to create and update<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Uses business model canvas approach<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:heading --><\/p>\n<h2 id=\"h-steps-to-write-a-winning-business-plan\" class=\"wp-block-heading\"><strong>Steps to Write a Winning Business Plan<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-1-emphasize-the-market\" class=\"wp-block-heading\"><strong>1. Emphasize the Market<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Start strong by highlighting the size and growth of your target market. Use credible, up-to-date data to show that there\u2019s real demand. Investors look for big opportunities with obvious customer pain points and proof that you\u2019re addressing them.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-2-show-the-user-s-benefit\" class=\"wp-block-heading\"><strong>2. Show the User&#8217;s Benefit<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Describe how your product or service <em>actually helps people<\/em>. What problem are you solving, and how do you solve it better than anyone else? Highlight real outcomes\u2014time saved, money earned, convenience gained\u2014not just what your product does.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-3-find-out-the-market-s-interest\" class=\"wp-block-heading\"><strong>3. Find out the Market&#8217;s Interest<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Don\u2019t just say there\u2019s demand, <em>prove it<\/em>. Use pre-orders, waitlists, customer surveys, or testimonials. Even a few strong data points from real users can go further than theoretical research.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-4-document-your-claims\" class=\"wp-block-heading\"><strong>4. Document Your Claims<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Support every major claim with data from customer interviews, industry reports, or expert sources like <a href=\"https:\/\/www.gartner.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>, <a href=\"https:\/\/www.ibisworld.com\" target=\"_blank\" rel=\"noreferrer noopener\">IBISWorld<\/a>, <a href=\"https:\/\/www.google.com\/search?client=safari&amp;rls=en&amp;q=Statista&amp;ie=UTF-8&amp;oe=UTF-8&amp;dlnr=1&amp;sei=Qs58aNj4Jv7ukvQP8ujiqAY\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>, <a href=\"https:\/\/www.mckinsey.com\/?cid=brand24-pse-ggl-mbm-m01-brand24-nsa-oth&amp;keyword=mckinsey&amp;gad_source=1&amp;gad_campaignid=21752301305&amp;gbraid=0AAAAA-HEd2fuAgwO6Wer0kuLRTJrjFUkn&amp;gclid=CjwKCAjwp_LDBhBCEiwAK7FnksJonfyOMk0Y6VQBW0ZojZBohuyGbyT3up-xXUeLLn7Eb19seY_YPBoCmVUQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a> and <a href=\"https:\/\/hbr.org\" target=\"_blank\" rel=\"noreferrer noopener\">HBR<\/a>. Add insights from customer interviews. If you\u2019re making a big claim, back it up with real numbers.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-5-address-investors-needs\" class=\"wp-block-heading\"><strong>5. Address Investors&#8217; Needs<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Put yourself in an investor\u2019s shoes. Highlight the strength of your team, your path to profitability, and your long-term vision. Make it clear you understand risk\u2014and know how to deliver returns.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-6-cashing-out\" class=\"wp-block-heading\"><strong>6. Cashing Out<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Even if you\u2019re not looking to sell tomorrow, outline a potential exit strategy. Will you aim for an acquisition, IPO, or long-term ownership with dividends? Show that you\u2019ve thought it through.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-7-making-sound-projections\" class=\"wp-block-heading\"><strong>7. Making Sound Projections<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Base financial projections on industry data and conservative estimates. Use tools like our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/break-even-point-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">break-even point calculator<\/a> for accuracy. Be ambitious, but believable.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-8-the-development-stage\" class=\"wp-block-heading\"><strong>8. The Development Stage<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Investors want to know where you are and where you\u2019re going. Share key milestones achieved, your current development stage, and what\u2019s next. Include a clear roadmap to launch or scale<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-9-the-price\" class=\"wp-block-heading\"><strong>9. The Price<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Lay out how you\u2019re pricing your product and <em>why<\/em> it makes sense. Compare against competitors, factor in what your target customer is willing to pay, and show how it fits into your profit model.<\/p>\n<p><strong>More information:<\/strong> <a href=\"https:\/\/invoicefly.com\/academy\/how-to-find-profit-margin\/\">How to find profit margins<\/a><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-10-make-it-happen\" class=\"wp-block-heading\"><strong>10. Make It Happen<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Wrap up your business plan with a clear, confident execution plan. Include KPIs (key performance indicators), timelines, and next steps. Make it easy for investors\u2014or teammates\u2014to see how you\u2019ll turn your vision into reality.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"h-why-do-business-plans-fail\" class=\"wp-block-heading\"><strong>Why Do Business Plans Fail?<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Even the most passionate founders can run into trouble if their plan misses the mark. Here are some of the top reasons business plans fall short\u2014and what you can do to avoid them.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><strong>Top Reasons:<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Unrealistic financial projections<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Poor market research<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Weak value proposition<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Insufficient funding<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Underestimating competitors<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Poor team composition<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<h3><strong>How to Fix:<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Use real customer feedback<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Keep financials conservative<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Update plans regularly<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Build a solid advisory board<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Test assumptions early<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Pro tip: Understanding concepts like <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-ledger-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">ledger balance<\/a> helps maintain accurate financial tracking throughout your business planning process.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"h-how-often-should-a-business-plan-be-updated\" class=\"wp-block-heading\"><strong>How Often Should a Business Plan Be Updated?<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A business plan isn\u2019t a \u201cset it and forget it\u201d document, it\u2019s a living roadmap. To keep it useful, you\u2019ll need to review and revise it regularly.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><strong>Update Frequency<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Monthly:<\/strong> Cash flow and key metrics<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Quarterly:<\/strong> Marketing strategy and competition analysis<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Annually:<\/strong> Complete plan revision<\/li>\n<\/ul>\n<p><strong>RELATED ARTICLE:<\/strong> <a href=\"https:\/\/invoicefly.com\/academy\/annual-report\/\">Annual Report<\/a><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Certain events call for a plan update, no matter where you are in the calendar:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><strong>Update Triggers<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>New product launch<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Significant market shifts<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Funding rounds<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>New partnerships<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Major competitor moves<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><span data-sheets-root=\"1\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n<p><!-- \/wp:list --><!-- wp:image {\"id\":28043,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-rounded\"} --><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2 id=\"h-what-does-a-lean-startup-business-plan-include\" class=\"wp-block-heading\"><strong>What Does a Lean Startup Business Plan Include?<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A Lean Startup Business Plan keeps things simple and focused. It\u2019s just the essentials you need to test, learn, and grow quickly. It\u2019s all about speed, feedback, and flexibility.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><strong>Core Elements:<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Value Proposition<\/strong><strong><br \/><\/strong>What problem are you solving, and why does your solution matter?<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Customer Segments<\/strong><strong><br \/><\/strong>Who are your target users or buyers? Be specific about their needs.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Revenue Streams<\/strong><strong><br \/><\/strong>How will your business make money? Subscriptions, sales, ads?<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Cost Structure<\/strong><strong><br \/><\/strong>What are your key expenses\u2014especially for launching and early growth?<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Minimum Viable Product (MVP)<\/strong><strong><br \/><\/strong>A short description of your simplest version of the product that still delivers value.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Pivot Strategy<\/strong><strong><br \/><\/strong>How will you adapt if your initial idea doesn\u2019t stick? What\u2019s Plan B?<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<h3><strong>Benefits:<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Fast and Easy to Create<\/strong><strong><br \/><\/strong>Most lean plans fit on one page\u2014no long reports needed.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Low-Cost to Develop<\/strong><strong><br \/><\/strong>Save time and money by focusing only on what matters now.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Easy to Update<\/strong><strong><br \/><\/strong>Make quick changes as you get new insights or feedback.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Customer-Centric<\/strong><strong><br \/><\/strong>Built around real-world feedback, not guesses or assumptions.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Prevents \u201cPlanning Paralysis\u201d<\/strong><strong><br \/><\/strong>Keeps you moving forward instead of getting stuck perfecting a 40-page doc.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:image {\"id\":70280,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-rounded\"} --><\/p>\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-70280\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/professional-woman-entrepreneur-business-plan-strategy-thinking.jpg\" alt=\"small business owner doing financial planning and business plan projections\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/professional-woman-entrepreneur-business-plan-strategy-thinking.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/professional-woman-entrepreneur-business-plan-strategy-thinking-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/professional-woman-entrepreneur-business-plan-strategy-thinking-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/professional-woman-entrepreneur-business-plan-strategy-thinking-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Small business owner doing financial planning and business plan projections<\/figcaption>\n<\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2 id=\"h-final-thoughts\" class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Writing a strong business plan takes a mix of smart research, clear thinking, and professional presentation. Whether you\u2019re putting together a traditional multi-page plan or a lean one-page strategy, the most important thing is this: <strong>match your format to your goals and your audience.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-quick-reminders-for-success\" class=\"wp-block-heading\"><strong>Quick Reminders for Success<\/strong><strong>:<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Validate your market assumptions<\/strong> with real customer feedback.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Focus on clear customer benefits<\/strong>, not just product features.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Keep your financial projections grounded<\/strong> and based on real data.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Use a clean layout and professional design<\/strong> to make a great first impression.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Revisit and revise your plan regularly<\/strong> as your business evolves.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>A well-crafted business plan is your <strong>north star<\/strong>, guiding day-to-day decisions and helping you attract the right investors, partners, or lenders. Don\u2019t wait for perfection. Start small. Use a simple template and improve as you learn.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-looking-for-extra-help-these-resources-can-give-you-a-serious-edge\" class=\"wp-block-heading\"><strong>Looking for extra help? These resources can give you a serious edge:<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/templates\/excel-modeling\/business-model-canvas-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Model Canvas tools from CFI<\/a><!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Financial modeling templates for startups<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><a href=\"\/free-resources\/free-generators\/free-invoice-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s free Invoice Maker<\/a> to streamline your invoicing, track income, and keep your business plan\u2019s financials in check.<\/li>\n<li><a href=\"\/academy\/business-license-ohio-2\/\">How to get a Business License<\/a><\/li>\n<li><a href=\"\/academy\/small-business-insurance\/\">Do Small Businesses Need Insurance in the US?<\/a><\/li>\n<li><a href=\"\/academy\/cancellation-policy\/\"><span data-sheets-root=\"1\">Cancellation Policy<\/span><\/a><\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c16f772 e-flex e-con-boxed e-con e-parent\" data-id=\"c16f772\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2a09b elementor-widget elementor-widget-heading\" data-id=\"5d2a09b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Writing a Business Plan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6209c8f e-flex e-con-boxed e-con e-parent\" data-id=\"6209c8f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-567fb7d elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"567fb7d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d25d0f0804c\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-567fb7d\">\n                        <a href=\"#collapse-8065b3c69d25d0f0804c\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d25d0f0804c\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d25d0f0804c\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How do I write a simple business plan?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d25d0f0804c\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-567fb7d\" data-parent=\"#accordion-69d25d0f0804c\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Start with a one-page template focusing on your core idea, target audience, and basic financials. Include an executive summary, product description, market overview, and simple financial projections.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-567fb7d\">\n                        <a href=\"#collapse-f81816a69d25d0f0804c\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69d25d0f0804c\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69d25d0f0804c\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What are the 10 parts of a business plan?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69d25d0f0804c\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-567fb7d\" data-parent=\"#accordion-69d25d0f0804c\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Executive Summary, Company Description, Market Analysis, Organization &amp; Management, Products\/Services, Marketing Plan, Funding Request, Financial Projections, Appendix, and Cover Page.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-567fb7d\">\n                        <a href=\"#collapse-7276b1569d25d0f0804c\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569d25d0f0804c\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569d25d0f0804c\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is the simplest type of business plan?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569d25d0f0804c\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-567fb7d\" data-parent=\"#accordion-69d25d0f0804c\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\"><strong>Lean startup business plans<\/strong> are the simplest. They are typically one page, focusing on customer value and minimum viable product testing rather than extensive documentation.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-567fb7d\">\n                        <a href=\"#collapse-775155f69d25d0f0804c\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69d25d0f0804c\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69d25d0f0804c\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What are the 4 P&#039;s of a business plan?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69d25d0f0804c\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-567fb7d\" data-parent=\"#accordion-69d25d0f0804c\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Product, Price, Place, and Promotion.These form the foundation of your marketing strategy section and help define how you'll reach customers.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-567fb7d\">\n                        <a href=\"#collapse-13e123369d25d0f0804c\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-13e123369d25d0f0804c\" aria-expanded=\"true\" aria-controls=\"Collapse-13e123369d25d0f0804c\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How long should a business plan be?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-13e123369d25d0f0804c\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-567fb7d\" data-parent=\"#accordion-69d25d0f0804c\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Traditional business plans are typically 15-25 pages for formal presentations to investors or lenders. Lean startup plans can fit on just one page.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-567fb7d\">\n                        <a href=\"#collapse-835b69869d25d0f0804c\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-835b69869d25d0f0804c\" aria-expanded=\"true\" aria-controls=\"Collapse-835b69869d25d0f0804c\">\n                            \n                            <span class=\"ekit-accordion-title\">6. Does Google Docs have a business plan template?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-835b69869d25d0f0804c\" class=\" show collapse\" aria-labelledby=\"primaryHeading-5-567fb7d\" data-parent=\"#accordion-69d25d0f0804c\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes! Google Docs offers <a href=\"https:\/\/gdoc.io\/\" target=\"_blank\" rel=\"noopener\">basic business plan templates<\/a>. You can also find free PDFs from the SBA, use Excel for financial projections, and create presentations in PowerPoint or Google Slides.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How do I write a simple business plan?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Start with a one-page template focusing on your core idea, target audience, and basic financials. Include an executive summary, product description, market overview, and simple financial projections.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What are the 10 parts of a business plan?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Executive Summary, Company Description, Market Analysis, Organization &amp; Management, Products\/Services, Marketing Plan, Funding Request, Financial Projections, Appendix, and Cover Page.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What is the simplest type of business plan?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\"><strong>Lean startup business plans<\/strong> are the simplest. They are typically one page, focusing on customer value and minimum viable product testing rather than extensive documentation.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. 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You can also find free PDFs from the SBA, use Excel for financial projections, and create presentations in PowerPoint or Google Slides.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7faf546 e-flex e-con-boxed e-con e-parent\" data-id=\"7faf546\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd027d elementor-widget elementor-widget-shortcode\" data-id=\"9dd027d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A business plan is a strategic document that outlines your business&#8217;s goals, products, target market, financial projections, and growth strategy. To write a business plan, describe your idea, analyze your market, present your offering, and include a financial model \u2014 ideally in a one-page or PDF format. This ultimate 2026 guide walks you through writing [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":70244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[156,157],"tags":[],"ppma_author":[100],"class_list":["post-70274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manage-your-business","category-start-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Plan: How to Write a Winning One [2026 Guide]<\/title>\n<meta name=\"description\" content=\"Learn how to write a winning business plan in 2026 with expert tips, real examples, and financial tools to impress lenders and investors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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impactful narratives for global brands, agencies, and startups. Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. 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Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). 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experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=70274"}],"version-history":[{"count":14,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70274\/revisions"}],"predecessor-version":[{"id":89874,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70274\/revisions\/89874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/70244"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=70274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=70274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=70274"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=70274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}