{"id":70324,"date":"2025-07-21T10:33:15","date_gmt":"2025-07-21T09:33:15","guid":{"rendered":"https:\/\/invoicefly.com\/?p=70324"},"modified":"2026-02-13T11:10:22","modified_gmt":"2026-02-13T10:10:22","slug":"contabilidad-de-asientos-contables","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/journal-entry-accounting\/","title":{"rendered":"\u00bfQu\u00e9 es un asiento contable? 2025 Gu\u00eda definitiva"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70324\" class=\"elementor elementor-70324\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-219981a2 e-flex e-con-boxed e-con e-parent\" data-id=\"219981a2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13f87ac0 elementor-widget elementor-widget-text-editor\" data-id=\"13f87ac0\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>In accounting, a journal entry is how you log every dollar coming in or going out of your business. From payroll runs to inventory restocks, it&#8217;s the backbone of your bookkeeping. And whether you&#8217;re a one-person show or running a growing operation, learning how to write clean, accurate journal entries can save you major headaches come tax time \u2014 and make your finances easier to manage all year long.<\/p>\n\n<p>This guide walks you through:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What journal entries are<\/li>\n\n<li>How they work in double-entry accounting<\/li>\n\n<li>Step-by-step instructions to write your own<\/li>\n\n<li>Types of journal entries you\u2019ll use most<\/li>\n\n<li>Real journal entry examples with tables<\/li>\n\n<li>Best practices to avoid common mistakes<\/li>\n\n<li>How to stay organized using Invoice Fly tools<\/li>\n<\/ul>\n\n<h2 id=\"h-what-is-a-journal-entry-in-accounting\" class=\"wp-block-heading\"><strong>What is a journal entry in accounting?<\/strong><\/h2>\n\n<p>A journal entry is the <a href=\"https:\/\/www.investopedia.com\/terms\/j\/journal.asp\" target=\"_blank\" rel=\"noreferrer noopener\">official record of a financial transaction in your business books<\/a>. It captures the date, the accounts involved, how much was debited and credited, and a short note about what happened. Most entries are made within a defined accounting period, whether monthly, quarterly, or annually.<\/p>\n\n<p>The goal here is to keep your books balanced using the double-entry system \u2014 every debit must have a matching credit.<\/p>\n\n<p>Let\u2019s say you buy a laptop for your business with cash:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Debit<\/strong>: Equipment (increases your assets)<\/li>\n\n<li><strong>Credit<\/strong>: Cash (decreases your assets)<\/li>\n<\/ul>\n\n<p>Same amount, two different accounts. That\u2019s how you keep things in sync.<\/p>\n\n<h2 id=\"h-how-a-journal-entry-works-in-accounting\" class=\"wp-block-heading\"><strong>How a journal entry works in accounting<\/strong><\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"658\" height=\"457\" class=\"wp-image-70329\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/JOURNAL-ENTRY.jpg\" alt=\"journal entry in accounting (close look)\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/JOURNAL-ENTRY.jpg 658w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/JOURNAL-ENTRY-300x208.jpg 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<figcaption class=\"wp-element-caption\">Example of a Journal Entry in accounting.<\/figcaption>\n<\/figure>\n\n<p>All journal entries follow the double-entry rule: every transaction touches at least two accounts. One goes up (debit), one goes down (credit). Together, they keep your accounting equation in check:<\/p>\n\n<p><strong>Assets = Liabilities + Owner\u2019s Equity<\/strong><\/p>\n\n<p>Each journal entry gets recorded in your accounting journal, then posted to your general ledger \u2014 the master record that powers your reports.<\/p>\n\n<h2 id=\"h-how-to-write-a-journal-entry\" class=\"wp-block-heading\"><strong>How to write a journal entry<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"678\" class=\"wp-image-70328\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/journal-entry-accounting-example.jpg\" alt=\"Journal Entry Accounting Example\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/journal-entry-accounting-example.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/journal-entry-accounting-example-300x203.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/journal-entry-accounting-example-768x521.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/journal-entry-accounting-example-710x481.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Laptop displaying an example of a journal entry in accounting.<\/figcaption>\n<\/figure>\n\n<h3 id=\"h-1-identify-the-transaction\" class=\"wp-block-heading\"><strong>1. Identify the transaction<\/strong><\/h3>\n\n<p>Start by understanding the event: Did you sell something like goods or services? Pay a bill using your bank account? Use credit cards for business expenses?<\/p>\n\n<h3 id=\"h-2-pinpoint-the-affected-accounts\" class=\"wp-block-heading\"><strong>2. Pinpoint the affected accounts<\/strong><\/h3>\n\n<p>Every transaction hits at least two accounts \u2014 usually from assets, liabilities, equity, income, or expenses.<\/p>\n\n<p>The <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/accounting\/journal-entries-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate Finance Institute (CFI)<\/a> notes that getting the account categories right is key \u2014 especially when recording transactions that affect multiple areas like assets, expenses, or equity.<\/p>\n\n<h3 id=\"h-3-determine-the-debit-and-credit\" class=\"wp-block-heading\"><strong>3. Determine the debit and credit<\/strong><\/h3>\n\n<p>Once you know the accounts, figure out which one increases (debit) and which one decreases (credit). This depends on your accounting methods \u2014 cash or accrual.<\/p>\n\n<p>Examples:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Paying rent = Debit Rent Expense, Credit Bank<\/li>\n\n<li>Getting paid = Debit Bank, Credit Sales Revenue<\/li>\n<\/ul>\n\n<h3 id=\"h-4-record-the-transaction-as-a-journal-entry\" class=\"wp-block-heading\"><strong>4. Record the transaction as a journal entry<\/strong><\/h3>\n\n<p>You\u2019ll need:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Date<\/strong><\/li>\n\n<li><strong>Accounts<\/strong> involved<\/li>\n\n<li><strong>Amounts<\/strong> (debit and credit)<\/li>\n\n<li><strong>Short description<\/strong><\/li>\n<\/ul>\n\n<p><strong>Example:<\/strong><strong><br \/><\/strong>Date: 2025-01-10<br \/>Debit: Inventory $500<br \/>Credit: Bank $500<br \/>Description: Bought stock using business account<\/p>\n\n<h3 id=\"h-5-post-it-to-your-general-ledger\" class=\"wp-block-heading\"><strong>5. Post it to your general ledger<\/strong><\/h3>\n\n<p>After logging the entry, transfer the amounts into your <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-ledger-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">general ledger<\/a> under the correct accounts.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-different-types-of-journal-entries\" class=\"wp-block-heading\"><strong>Different types of journal entries<\/strong><\/h2>\n\n<p>Understanding the different types of journal entries gives you more control over how your books tell the story of your business. Here&#8217;s a deeper look at each one \u2014 with real-world examples small business owners, like you, will actually use.<\/p>\n\n<h3 id=\"h-general-journal-entry\" class=\"wp-block-heading\"><strong>General journal entry<\/strong><\/h3>\n\n<p>This is your go-to entry for everyday transactions: buying supplies, getting paid, paying bills, etc. If it\u2019s not already recorded by your invoicing or payroll software, it likely goes here.<\/p>\n\n<p><em>Example:<\/em> You pay $100 for web hosting.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Debit: Internet Expense $100<\/li>\n\n<li>Credit: Bank $100<\/li>\n<\/ul>\n\n<h3 id=\"h-opening-journal-entry\" class=\"wp-block-heading\"><strong>Opening journal entry<\/strong><\/h3>\n\n<p>When you first set up your books or begin a new fiscal year, you\u2019ll create an opening entry to reflect your starting balances \u2014 things like assets, liabilities, and equity.<\/p>\n\n<p><em>Example:<\/em> Starting a new business with $5,000 in cash.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Debit: Bank $5,000<\/li>\n\n<li>Credit: Owner\u2019s Capital $5,000<\/li>\n<\/ul>\n\n<p>To see how journal entries can also be used when writing off unpaid invoices, check out our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-bad-debt-expense\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bad Debt Calculation: How to Calculate Write-Offs for Your Business<\/a>.<\/p>\n\n<h3 id=\"h-closing-journal-entry\" class=\"wp-block-heading\"><strong>Closing journal entry<\/strong><\/h3>\n\n<p>At the end of the accounting period, you need to close out revenue and expense accounts to prepare for the next cycle. This helps reset your income statement.<\/p>\n\n<p><em>Example:<\/em> Transferring $10,000 in net income to retained earnings.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Debit: Revenue $10,000<\/li>\n\n<li>Credit: Retained Earnings $10,000<\/li>\n<\/ul>\n\n<h3 id=\"h-adjusting-journal-entry\" class=\"wp-block-heading\"><strong>Adjusting journal entry<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"527\" class=\"wp-image-70332\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-doing-DYI-journal-entry-bookkeeping.jpg\" alt=\"Small business owner doing accounting and managing a compounded  journal entry\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-doing-DYI-journal-entry-bookkeeping.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-doing-DYI-journal-entry-bookkeeping-300x158.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-doing-DYI-journal-entry-bookkeeping-768x405.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-doing-DYI-journal-entry-bookkeeping-710x374.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Small business owner doing DIY accounting and managing a compounded journal entry<\/figcaption>\n<\/figure>\n\n<p>Used to tweak your books so they reflect what really happened \u2014 like accrued expenses, capital expenditures, depreciation, or prepaid rent.<\/p>\n\n<p><em>Example:<\/em> Recognizing $200 in monthly depreciation.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Debit: Depreciation Expense $200<\/li>\n\n<li>Credit: Accumulated Depreciation $200<\/li>\n<\/ul>\n\n<h3 id=\"h-transfer-journal-entry\" class=\"wp-block-heading\"><strong>Transfer journal entry<\/strong><\/h3>\n\n<p>This entry shifts funds between internal accounts, like moving money from checking to savings or from one department to another.<\/p>\n\n<p><em>Example:<\/em> Transferring $1,000 from checking to payroll account.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Debit: Payroll Account $1,000<\/li>\n\n<li>Credit: Checking Account $1,000<\/li>\n<\/ul>\n\n<h3 id=\"h-compound-journal-entry\" class=\"wp-block-heading\"><strong>Compound journal entry<\/strong><\/h3>\n\n<p>Sometimes a single transaction hits three or more accounts. Rather than writing multiple entries, you can group it all into one compound entry.<\/p>\n\n<p><em>Example:<\/em> You run payroll and split wages, taxes, and benefits.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Debit: Wages Expense $3,000<\/li>\n\n<li>Debit: Payroll Tax Expense $500<\/li>\n\n<li>Credit: Bank $3,500<\/li>\n<\/ul>\n\n<h3 id=\"h-reversing-journal-entry\" class=\"wp-block-heading\"><strong>Reversing journal entry<\/strong><\/h3>\n\n<p>These help cancel out prior period accruals so they don\u2019t get double counted. They&#8217;re typically added at the start of a new accounting period.<\/p>\n\n<p><em>Example:<\/em> Reversing accrued wages recorded in December.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Debit: Wages Payable $1,000<\/li>\n\n<li>Credit: Wages Expense $1,000<\/li>\n<\/ul>\n\n<p><strong>Sample entries overview:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Depreciation<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Debit: Depreciation Expense<\/li>\n\n<li>Credit: Accumulated Depreciation<\/li>\n<\/ul>\n<\/li>\n\n<li><strong>Inventory purchase<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Debit: Inventory<\/li>\n\n<li>Credit: Accounts Payable<\/li>\n<\/ul>\n<\/li>\n\n<li><strong>Loan proceeds<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Debit: Cash<\/li>\n\n<li>Credit: Loan Payable<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h3 id=\"h-keep-your-records-clean-with-invoice-fly\" class=\"wp-block-heading\"><strong><em>Keep your records clean with Invoice Fly<\/em><\/strong><\/h3>\n\n<p><em>The right tools can make a big difference.<\/em> <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Invoice Fly\u2019s Invoice Maker<\/em><\/a><em> is designed to help small businesses keep accurate records without the stress. It&#8217;s fast, simple, and free to use.<\/em><\/p>\n\n<h2 id=\"h-3-journal-entry-examples-w\" class=\"wp-block-heading\"><strong>3 journal entry examples<\/strong>w<\/h2>\n\n<h3 id=\"h-1-sales-journal-entry\" class=\"wp-block-heading\"><strong>1. Sales journal entry<\/strong><\/h3>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Date<\/strong><\/td>\n<td><strong>Account<\/strong><\/td>\n<td><strong>Debit<\/strong><\/td>\n<td><strong>Credit<\/strong><\/td>\n<\/tr>\n<tr>\n<td>2025-01-15<\/td>\n<td>Accounts Receivable<\/td>\n<td>$500<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>Sales Revenue<\/td>\n<td>\u00a0<\/td>\n<td>$500<\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\"><strong>Note:<\/strong> Sale made on credit<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<h3 id=\"h-2-purchase-journal-entry\" class=\"wp-block-heading\"><strong>2. Purchase journal entry<\/strong><\/h3>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td>Date<\/td>\n<td>Account<\/td>\n<td>Debit<\/td>\n<td>Credit<\/td>\n<\/tr>\n<tr>\n<td>2025-01-20<\/td>\n<td>Office Supplies<\/td>\n<td>$80<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>Bank<\/td>\n<td>\u00a0<\/td>\n<td>$80<\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\"><strong>Note:<\/strong> Paid via business debit card<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<h3 id=\"h-3-purchase-with-a-note-payable\" class=\"wp-block-heading\"><strong>3. Purchase with a note payable<\/strong><\/h3>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td>Date<\/td>\n<td>Account<\/td>\n<td>Debit<\/td>\n<td>Credit<\/td>\n<\/tr>\n<tr>\n<td>2025-01-25<\/td>\n<td>Equipment<\/td>\n<td>$1,000<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>Notes Payable<\/td>\n<td>\u00a0<\/td>\n<td>$1,000<\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\"><strong>Note:<\/strong> Equipment bought with loan from lender at 6% interest rate over a number of years<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<h2 id=\"h-best-practices-for-accurate-journal-entries\" class=\"wp-block-heading\"><strong>Best practices for accurate journal entries<\/strong><\/h2>\n\n<p>Solid journal entries are how you keep track of what\u2019s actually happening in your business. Where the money\u2019s going, what it\u2019s for, and whether things are adding up. Follow these habits to build clean, usable records that work for you (and your accountant).<\/p>\n\n<h3 id=\"h-1-record-as-you-go\" class=\"wp-block-heading\"><strong>1. Record as you go<\/strong><\/h3>\n\n<p>Don\u2019t put off entering your transactions. Waiting until the end of the week \u2014 or worse, the end of the month \u2014 leads to missing receipts, fuzzy details, and late-night guesswork. Make it part of your daily routine, just like checking email or tracking expenses.<\/p>\n\n<h3 id=\"h-2-always-balance-your-books\" class=\"wp-block-heading\"><strong>2. Always balance your books<\/strong><\/h3>\n\n<p>Double-entry accounting means that every dollar going into one account comes out of another. If your debits and credits don\u2019t match, something\u2019s off. Use accounting software with built-in checks, or do a quick manual cross-check as you go.<\/p>\n\n<h3 id=\"h-3-add-context\" class=\"wp-block-heading\"><strong>3. Add context<\/strong><\/h3>\n\n<p>Each entry should clearly show what the transaction was for, not just the amounts. That way, you\u2019re not left guessing later. It should be obvious why the money moved and what it was for.\u00a0<\/p>\n\n<p>\u201cPaid invoice #1034 for consulting products or services\u201d is a lot more useful than \u201cPayment.\u201d Be concise but clear. It\u2019ll save hours when you\u2019re prepping financial statements or reviewing tax deductions.<\/p>\n\n<h3 id=\"h-4-stick-to-one-format\" class=\"wp-block-heading\"><strong>4. Stick to one format<\/strong><\/h3>\n\n<p>Choose a structure and formatting style and stick to it. Whether you&#8217;re logging entries manually or using a spreadsheet or <a href=\"https:\/\/invoicefly.com\/appinvoicefly\" target=\"_blank\" rel=\"noreferrer noopener\">app<\/a>, consistency reduces confusion, especially when multiple people are working on the books.<\/p>\n\n<h3 id=\"h-5-reconcile-often\" class=\"wp-block-heading\"><strong>5. Reconcile often<\/strong><\/h3>\n\n<p>Check your entries against your bank or credit card statements regularly. This helps catch duplicate charges, missed expenses, or typos before they turn into bigger issues.<\/p>\n\n<h3 id=\"h-bonus-use-templates-and-tools\" class=\"wp-block-heading\"><strong>Bonus: Use templates and tools<\/strong><\/h3>\n\n<p>Save time (and reduce errors) by using professional templates or digital tools like <a href=\"https:\/\/invoicefly.com\/invoice\/templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s free invoice templates<\/a> or our <a href=\"https:\/\/invoicefly.com\/product\/receipt-scanner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Receipt Scanner<\/a>. Automating parts of the process can free up your brain for the stuff that really needs your attention.<\/p>\n\n<p><em>Related reads:<\/em><a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-ledger-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em> What is a Ledger Balance?<\/em><\/a><em> | <\/em><a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Gross vs. Net Profit<\/em><\/a><\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28043\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-why-it-matters\" class=\"wp-block-heading\"><strong>Why it matters<\/strong><\/h2>\n\n<p>If you&#8217;re running a business, journal entries are non-negotiable. They\u2019re what keep your financial records honest, clean, and useful. They help you see exactly where your money\u2019s going, spot problems early, and keep your books audit-ready.\u00a0<\/p>\n\n<p>Whether you&#8217;re doing it yourself or working with an accountant, solid entries make everything faster, clearer, and less stressful. Especially in the United States, where income tax requirements vary by period of time, business type, and deductions claimed.<\/p>\n\n<p>And if you\u2019re tired of messing with spreadsheets or trying to format everything manually, <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Invoice Maker<\/a> can make life a whole lot easier. It\u2019s free, fast, and built with real business owners in mind.<\/p>\n\n<p>Need simpler finances? Try <a href=\"https:\/\/invoicefly.com\/appinvoicefly\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly<\/a> \u2014 It\u2019s free!<\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dba5246 e-flex e-con-boxed e-con e-parent\" data-id=\"dba5246\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b818bcb elementor-widget elementor-widget-heading\" data-id=\"b818bcb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Journal Entry in Accounting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8278880 e-flex e-con-boxed e-con e-parent\" data-id=\"8278880\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c178710 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"c178710\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69f3c296b26fe\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-c178710\">\n                        <a href=\"#collapse-8065b3c69f3c296b26fe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69f3c296b26fe\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69f3c296b26fe\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is a journal entry example?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69f3c296b26fe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-c178710\" data-parent=\"#accordion-69f3c296b26fe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Say you sell a product on credit:<br \/>Debit: Accounts Receivable<br \/>Credit: Sales Revenue<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-c178710\">\n                        <a href=\"#collapse-f81816a69f3c296b26fe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69f3c296b26fe\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69f3c296b26fe\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do I write a journal entry?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69f3c296b26fe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-c178710\" data-parent=\"#accordion-69f3c296b26fe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Follow these steps:<\/p>\n<ol>\n<li><span style=\"font-weight: 400\">Know the transaction<\/span><\/li>\n<li><span style=\"font-weight: 400\">Pick the accounts involved<\/span><\/li>\n<li><span style=\"font-weight: 400\">Figure out debit vs. credit<\/span><\/li>\n<li><span style=\"font-weight: 400\">Record the entry<\/span><\/li>\n<li><span style=\"font-weight: 400\">Post to the ledger<\/span><\/li>\n<\/ol>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-c178710\">\n                        <a href=\"#collapse-7276b1569f3c296b26fe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569f3c296b26fe\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569f3c296b26fe\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What are the 5 steps in a journal entry?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569f3c296b26fe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-c178710\" data-parent=\"#accordion-69f3c296b26fe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <ol>\n<li><span style=\"font-weight: 400\">Identify the transaction<\/span><\/li>\n<li><span style=\"font-weight: 400\">Pinpoint the accounts<\/span><\/li>\n<li><span style=\"font-weight: 400\">Determine debit and credit<\/span><\/li>\n<li><span style=\"font-weight: 400\">Record the entry<\/span><\/li>\n<li><span style=\"font-weight: 400\">Post it<\/span><\/li>\n<\/ol>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-c178710\">\n                        <a href=\"#collapse-775155f69f3c296b26fe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69f3c296b26fe\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69f3c296b26fe\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What is the journal entry rule?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69f3c296b26fe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-c178710\" data-parent=\"#accordion-69f3c296b26fe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">For every debit, there must be an equal credit.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-c178710\">\n                        <a href=\"#collapse-13e123369f3c296b26fe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-13e123369f3c296b26fe\" aria-expanded=\"true\" aria-controls=\"Collapse-13e123369f3c296b26fe\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How to start a journal entry sentence?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-13e123369f3c296b26fe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-c178710\" data-parent=\"#accordion-69f3c296b26fe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Use plain language like: \u201cPaid for inventory in cash\u201d or \u201cReceived payment from customer.\u201d<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-c178710\">\n                        <a href=\"#collapse-835b69869f3c296b26fe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-835b69869f3c296b26fe\" aria-expanded=\"true\" aria-controls=\"Collapse-835b69869f3c296b26fe\">\n                            \n                            <span class=\"ekit-accordion-title\">6. How many hours a week does bookkeeping take?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-835b69869f3c296b26fe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-5-c178710\" data-parent=\"#accordion-69f3c296b26fe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">2\u20135 hours\/week for simple businesses. Larger ones may spend 10\u201315 hours.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is a journal entry example?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Say you sell a product on credit:<br \/>Debit: Accounts Receivable<br \/>Credit: Sales Revenue<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. 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And whether you&#8217;re a one-person show or running a growing operation, learning how to write clean, accurate journal entries can save you major headaches [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":70273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[101],"class_list":["post-70324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journal Entry in Accounting: What It Is &amp; How To Write One<\/title>\n<meta name=\"description\" content=\"Learn how to write a journal entry in accounting with clear steps, real examples, and tips for small business owners. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=70324"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70324\/revisions"}],"predecessor-version":[{"id":88814,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70324\/revisions\/88814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/70273"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=70324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=70324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=70324"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=70324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}