{"id":70341,"date":"2025-07-21T10:57:04","date_gmt":"2025-07-21T09:57:04","guid":{"rendered":"https:\/\/invoicefly.com\/?p=70341"},"modified":"2026-02-13T11:24:46","modified_gmt":"2026-02-13T10:24:46","slug":"contratar-a-un-contable","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/hire-a-bookkeeper\/","title":{"rendered":"\u00bfDeber\u00eda contratar a un contable para su peque\u00f1a empresa?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70341\" class=\"elementor elementor-70341\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7e2a4d e-flex e-con-boxed e-con e-parent\" data-id=\"5a7e2a4d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36cd0c3c elementor-widget elementor-widget-text-editor\" data-id=\"36cd0c3c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>If you&#8217;re a small business owner juggling sales, operations, and taxes, you&#8217;ve probably hit that point where the numbers are beginning to pile up. Receipts go missing. Deadlines sneak up. And you\u2019re stuck trying to make sense of a spreadsheet after hours.&nbsp;<\/p>\n\n\n\n<p>So, do you keep doing it yourself, or is it time to hire a bookkeeper?<\/p>\n\n\n\n<p>In this guide, we\u2019ll break down:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What they do<\/li>\n\n\n\n<li>Why small business owners hire one<\/li>\n\n\n\n<li>Pros and cons of hiring vs doing it yourself<\/li>\n\n\n\n<li>How to hire the right person<\/li>\n\n\n\n<li>When it makes the most sense to outsource<\/li>\n\n\n\n<li>What it costs and how to weigh the value<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-bookkeeper\"><strong>What is a bookkeeper?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"665\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/what-is-a-bookkeeper.jpg\" alt=\"What is a bookkeeper?\" class=\"wp-image-70347\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/what-is-a-bookkeeper.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/what-is-a-bookkeeper-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/what-is-a-bookkeeper-768x511.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/what-is-a-bookkeeper-710x472.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Professional bookkeeper recording company&#8217;s daily transactions.<\/figcaption><\/figure>\n\n\n\n<p>According to <a href=\"https:\/\/www.investopedia.com\/articles\/professionals\/091715\/career-advice-accounting-vs-bookkeeping.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Investopedia<\/a>, while bookkeeping and accounting overlap, bookkeeping focuses on recording day-to-day transactions \u2014 a foundational role that supports more strategic accounting functions later on.<\/p>\n\n\n\n<p>A bookkeeper keeps your day-to-day financial records organized and accurate. Think of them as the person who makes sure your cash flow, expenses, and transactions all end up in the right place. And more importantly, make sense when it\u2019s time to hand everything off to your accountant.<\/p>\n\n\n\n<p>Typical bookkeeping tasks include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entering income and expenses<\/li>\n\n\n\n<li>Reconciling your bank account and credit card statements<\/li>\n\n\n\n<li>Tracking payroll and vendor payments<\/li>\n\n\n\n<li>Managing invoices and overdue payments<\/li>\n\n\n\n<li>Preparing monthly financial reports<\/li>\n<\/ul>\n\n\n\n<p>In short: they spot issues before they snowball, help you stay tax-ready, and free up your time to run your business.&nbsp;<\/p>\n\n\n\n<p>Many use trusted accounting software like QuickBooks Online to handle everything in the background, often working remotely through accounting firms or as freelance pros.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" class=\"wp-image-28042\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-should-i-hire-a-bookkeeper\"><strong>Why should I hire a bookkeeper?<\/strong><\/h2>\n\n\n\n<p>Before diving in, it\u2019s worth asking how clean books could support your broader financial goals \u2014 like budgeting, forecasting, or applying for funding. If you\u2019re already working on your <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial projections<\/a>, having one can make the process faster and far more accurate.<\/p>\n\n\n\n<p>You might need a one if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You\u2019re spending hours on data entry instead of running your business<\/li>\n\n\n\n<li>You\u2019re unsure which expense goes where (and it shows)<\/li>\n\n\n\n<li>You avoid tax prep until the last minute<\/li>\n\n\n\n<li>You want clean, accurate reports to help with decision-making<\/li>\n\n\n\n<li>You need someone detail oriented who won\u2019t miss a thing<\/li>\n<\/ul>\n\n\n\n<p>Even if your business is small, outsourcing your books can be a huge time-saver \u2014 and a stress reducer come tax season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-hiring-a-qualified-bookkeeper\"><strong>Benefits of hiring a qualified bookkeeper<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/quickbooks.intuit.com\/r\/bookkeeping\/what-is-virtual-bookkeeping\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">QuickBooks<\/a> explains that bookkeepers often handle the critical daily tasks that form the foundation of your financial health \u2014 and in many cases, they now work remotely through virtual services.<a href=\"https:\/\/quickbooks.intuit.com\/r\/bookkeeping\/what-is-virtual-bookkeeping\/\">\u00a0<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Save time:<\/strong> No more late nights juggling spreadsheets.<\/li>\n\n\n\n<li><strong>More accurate records:<\/strong> Fewer mistakes, less guesswork, better decisions.<\/li>\n\n\n\n<li><strong>Smooth tax prep:<\/strong> Everything\u2019s ready when your accountant needs it.<\/li>\n\n\n\n<li><strong>Up-to-date financial info:<\/strong> Know where your cash stands in real time.<\/li>\n\n\n\n<li><strong>Better software use:<\/strong> Let pros handle QuickBooks, payroll processing, and more.<\/li>\n\n\n\n<li><strong>Peace of mind: <\/strong>You\u2019re not alone in managing your finances.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-doing-it-yourself\"><strong>Benefits of doing it yourself<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owners-doing-DIY-bookkeeping.jpg\" alt=\"Small business owners doing DIY bookkeeping\" class=\"wp-image-70350\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owners-doing-DIY-bookkeeping.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owners-doing-DIY-bookkeeping-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owners-doing-DIY-bookkeeping-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owners-doing-DIY-bookkeeping-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Small business owners doing DIY bookkeeping<\/figcaption><\/figure>\n\n\n\n<p>Keeping things in-house is perfectly fine, especially if you\u2019re just launching. You might prefer to DIY your books if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You want to stay close to every dollar\u00a0<\/li>\n\n\n\n<li>You\u2019re comfortable with bookkeeping software and basic reporting<\/li>\n\n\n\n<li>Your transactions are minimal and easy to track<\/li>\n\n\n\n<li>You&#8217;re watching every penny<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quick-glance-pros-amp-cons-of-hiring\"><strong>Quick Glance: Pros &amp; Cons of Hiring<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Hire<\/strong><\/td><td><strong>Do It Yourself<\/strong><\/td><\/tr><tr><td><strong>Cost<\/strong><\/td><td>Monthly service fee<\/td><td>Free, aside from your time<\/td><\/tr><tr><td><strong>Time investment<\/strong><\/td><td>Low: they handle day-to-day tracking<\/td><td>High: especially during busy seasons<\/td><\/tr><tr><td><strong>Accuracy<\/strong><\/td><td>Professional, less room for error<\/td><td>Risk of mistakes or missed deductions<\/td><\/tr><tr><td><strong>Software expertise<\/strong><\/td><td>Likely familiar with QuickBooks and integrations<\/td><td>Learning curve with new tools<\/td><\/tr><tr><td><strong>Scalability<\/strong><\/td><td>Can grow with your business<\/td><td>Becomes harder to manage as you grow<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-should-you-do\"><strong>What should you do?<\/strong><\/h2>\n\n\n\n<p>In short; there\u2019s no one-size-fits-all answer. However, if your books are not up to date, you worry about tax season, or you don&#8217;t trust your numbers, it\u2019s most likely the time to hire someone.<\/p>\n\n\n\n<p>You don\u2019t have to jump straight into a full-time hire. Try part-time help, or start with <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">free invoice templates<\/a> to stay more organized while you figure things out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-steps-to-hire-a-good-bookkeeper\"><strong>Steps to hire a good bookkeeper<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-look-for-professionals-experienced-with-modern-accounting-software\"><strong>1. Look for professionals experienced with modern accounting software<\/strong><\/h3>\n\n\n\n<p>A competent professional should be proficient in tools like QuickBooks Online, Xero, or similar cloud-based platforms. Ask which systems they\u2019re familiar with, and how they integrate with your existing processes. Comfort with technology is non-negotiable for today\u2019s remote workflows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-verify-qualifications-and-relevant-credentials\"><strong>2. Verify qualifications and relevant credentials<\/strong><\/h3>\n\n\n\n<p>Credentials like <a href=\"https:\/\/aipb.org\/certification-program\/certification-individual\/\" target=\"_blank\" rel=\"noreferrer noopener\">Certified Bookkeeper (CB)<\/a> or <a href=\"https:\/\/www.nacpb.org\/category\/bookkeeping-certification\" target=\"_blank\" rel=\"noreferrer noopener\">Certified Public Bookkeeper (CPB)<\/a> signal a commitment to professional standards. More importantly, ask about prior experience with businesses of your size or industry \u2014 it\u2019s a better predictor of fit than titles alone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-assess-communication-style-and-workflow-compatibility\"><strong>3. Assess communication style and workflow compatibility<\/strong><\/h3>\n\n\n\n<p>Set up a meeting to understand their work style. Ask questions regarding how they prefer to communicate, what reporting cadence they follow, and whether their work style aligns with how your team operates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-clarify-your-business-s-bookkeeping-needs\"><strong>4. Clarify your business\u2019s bookkeeping needs<\/strong><\/h3>\n\n\n\n<p>Are you looking for weekly transaction categorization? Monthly reporting? Help with tax preparation or managing payroll processing? Be specific.&nbsp;<\/p>\n\n\n\n<p>Defining the volume and complexity of your needs upfront helps avoid surprises and over- or under-hiring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-finalize-the-agreement-with-a-written-contract\"><strong>5. Finalize the agreement with a written contract<\/strong><\/h3>\n\n\n\n<p>Before you start, agree on scope, billing terms (hourly, flat rate, or retainer), deliverables, and expected response times. A clear contract protects both sides and sets expectations from day one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-should-you-hire-a-bookkeeper\"><strong>When should you hire a bookkeeper?<\/strong><\/h2>\n\n\n\n<p>Still wondering when the tipping point is for hiring help? <a href=\"https:\/\/www.bill.com\/blog\/when-to-hire-a-bookkeeper\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bill.com<\/a> lays out several signs that you\u2019ve outgrown DIY bookkeeping \u2014 from missed deadlines to unclear reports.\u00a0<\/p>\n\n\n\n<p>We\u2019ve noted the most important points below:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-you-are-strapped-for-time\"><strong>1. You are strapped for time<\/strong><\/h3>\n\n\n\n<p>If you\u2019re spending nights and weekends on your books, it\u2019s time to get help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-you-re-missing-things\"><strong>2. You\u2019re missing things<\/strong><\/h3>\n\n\n\n<p>Late payments, skipped invoices, or uncategorized expenses are a sign it\u2019s too much for one person to handle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-you-re-behind\"><strong>3. You\u2019re behind<\/strong><\/h3>\n\n\n\n<p>Falling behind on your books makes tax prep harder \u2014 and less accurate. A bookkeeper can help get you caught up and keep you there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-taxes-are-torturous\"><strong>4. Taxes are torturous<\/strong><\/h3>\n\n\n\n<p>If tax season is pure chaos, you need cleaner records and regular reports to avoid scrambling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-profits-aren-t-increasing\"><strong>5. Profits aren\u2019t increasing<\/strong><\/h3>\n\n\n\n<p>If your revenue is growing but your profits aren\u2019t, messy books could be part of the problem. See <a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gross Profit vs. Net Profit<\/a> for what to look for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-type-of-bookkeeper-should-i-hire\"><strong>Which type of bookkeeper should I hire?<\/strong><\/h2>\n\n\n\n<p>You have options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A part-time or freelance (budget-friendly, flexible)<\/li>\n\n\n\n<li>A remote assistant (ideal for simple recurring tasks)<\/li>\n\n\n\n<li>A full-service bookkeeping firm (best for complex or growing businesses)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Type<\/td><td>Best For<\/td><td>Pros<\/td><td>Considerations<\/td><\/tr><tr><td><strong>Part-time<\/strong><\/td><td>Small businesses with light transactions<\/td><td>Budget-friendly, flexible, hands-on support<\/td><td>May require more oversight<\/td><\/tr><tr><td><strong>Assistant<\/strong><\/td><td>Businesses needing help with daily tasks<\/td><td>Great for handling recurring tasks, remote ok<\/td><td>Typically entry-level or junior role<\/td><\/tr><tr><td><strong>Bookkeeping firm<\/strong><\/td><td>Growing or complex businesses<\/td><td>Full-service support, scalable, experienced<\/td><td>Higher cost, less personal contact<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-much-does-it-cost-to-hire-a-bookkeeper\"><strong>How much does it cost to hire a bookkeeper?<\/strong><\/h2>\n\n\n\n<p>Bookkeeping fees vary based on scope, complexity, and geography in the United States.&nbsp;<\/p>\n\n\n\n<p><strong>Freelance:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>generally charge <strong>$20\u2013$60 per hour<\/strong> for routine tasks such as transaction entry, reconciliations, and payroll support.\u00a0<\/li>\n\n\n\n<li>For professionals with advanced certifications or niche industry experience, rates often rise to <a href=\"https:\/\/ledgerlogic.ca\/2024\/04\/17\/average-hourly-rate-bookkeeping-services\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>$75\u2013$150 per hour<\/strong><\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Bookkeeping firms or virtual bookkeeping services:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Often charge flat monthly rates, typically ranging from <strong>$300 to $800+.\u00a0<\/strong><\/li>\n\n\n\n<li>These packages often meet regular needs. They include account reconciliations, sales tax tracking, tax preparation, and access to client portals or support tools.<\/li>\n<\/ul>\n\n\n\n<p>Costs increase with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Certified professionals (e.g., CB or CPB)<\/li>\n\n\n\n<li>Deeper involvement in reporting and financial data analysis<\/li>\n\n\n\n<li>Year-round tax return preparation and audit readiness<\/li>\n\n\n\n<li>Bundled bookkeeping services including payroll and software integrations<\/li>\n<\/ul>\n\n\n\n<p><strong>Tip:<\/strong> If you&#8217;re on a tight budget, consider starting with a part-time or assistant and scaling up as your needs grow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-your-bookkeeper-can-help-you-avoid\"><strong>What your bookkeeper can help you avoid<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/bookkeeper-spotting-accounting-error.jpg\" alt=\"Professional bookkeeper spotting accounting error\" class=\"wp-image-70351\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/bookkeeper-spotting-accounting-error.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/bookkeeper-spotting-accounting-error-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/bookkeeper-spotting-accounting-error-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/bookkeeper-spotting-accounting-error-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Professional bookkeeper spotting accounting error<\/figcaption><\/figure>\n\n\n\n<p>A good bookkeeper helps to prevent the problems that quietly drain your time, money, and energy. From delayed payments to inaccurate reporting (or even the need for a <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-bad-debt-expense\/\" target=\"_blank\" rel=\"noreferrer noopener\">bad debt calculation<\/a>).\u00a0<\/p>\n\n\n\n<p>They\u2019re often the first line of defense against financial blind spots that can snowball fast like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overlooked deductions:<\/strong> Missed expenses can reduce your eligible write-offs and inflate your tax bill.<\/li>\n\n\n\n<li><strong>Filing delays:<\/strong> Falling behind on tax deadlines \u2014 including quarterly filings and tax returns \u2014 can lead to penalties or interest.<\/li>\n\n\n\n<li><strong>Incorrect sales tax reporting:<\/strong> Miscalculating sales tax or filing incorrectly increases audit risk.<\/li>\n\n\n\n<li><strong>Payroll errors:<\/strong> Inaccurate payroll can trigger fines or damage employee trust.<\/li>\n\n\n\n<li><strong>Poor recordkeeping:<\/strong> Disorganized or outdated financial data makes it harder to assess performance or qualify for funding.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re not sure how much cash you actually have available, read: <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-ledger-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is a Ledger Balance?<\/a><\/p>\n\n\n\n<p><strong>Bottom line:<\/strong> they help you avoid the kind of mistakes that cost real money\u2026 and sleep.<\/p>\n\n\n\n<p>Need a hand with the basics? <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Invoice Maker<\/a> makes it easy to create, send, and organize your invoices \u2014 for free.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" class=\"wp-image-28043\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-hiring-a-bookkeeper-could-be-your-smartest-business-decision-yet\"><strong>Why hiring a bookkeeper could be your smartest business decision yet<\/strong><\/h2>\n\n\n\n<p>Bookkeepers keep your financial records accurate and up to date \u2014 so you\u2019re not guessing when cash flow, expenses, or tax season comes into question. With better reporting, you can make decisions based on actual numbers, not estimates.<\/p>\n\n\n\n<p>They\u2019ll also help you stay ahead of tax preparation, avoid common mistakes with sales tax, and keep your financial data organized. That kind of attention to detail can make a significant difference. Especially when your financial information needs to be audit-ready or shared with your accountant.<\/p>\n\n\n\n<p>For many small business owners in the United States, even a few hours of help a week can reduce stress and make tax time easier. Your tax returns, reports, and decisions are stronger when they\u2019re built on clean books<\/p>\n\n\n\n<p>Need simpler finances? Try <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Invoice Maker<\/a> \u2014 It\u2019s free!<\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffcffe9 e-flex e-con-boxed e-con e-parent\" data-id=\"ffcffe9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-465782f elementor-widget elementor-widget-heading\" data-id=\"465782f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Hiring A Bookkeeper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e26966c e-flex e-con-boxed e-con e-parent\" data-id=\"e26966c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e70b321 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"e70b321\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0eaf8e438a\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-e70b321\">\n                        <a href=\"#collapse-8065b3c69d0eaf8e438a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0eaf8e438a\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0eaf8e438a\">\n                            \n                            <span class=\"ekit-accordion-title\">1. At what point should I hire a bookkeeper?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0eaf8e438a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-e70b321\" data-parent=\"#accordion-69d0eaf8e438a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">When bookkeeping eats into your actual business hours, it\u2019s time to bring in help.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-e70b321\">\n                        <a href=\"#collapse-f81816a69d0eaf8e438a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69d0eaf8e438a\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69d0eaf8e438a\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Is it worth it to get a bookkeeper?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69d0eaf8e438a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-e70b321\" data-parent=\"#accordion-69d0eaf8e438a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">If they save you time, reduce your stress, and help you stay tax-ready \u2014 yes, they\u2019re worth it.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-e70b321\">\n                        <a href=\"#collapse-7276b1569d0eaf8e438a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569d0eaf8e438a\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569d0eaf8e438a\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What are the disadvantages of hiring a bookkeeper?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569d0eaf8e438a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-e70b321\" data-parent=\"#accordion-69d0eaf8e438a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The biggest downside is cost \u2014 and the risk of hiring someone who\u2019s not a good fit. Vet thoroughly.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-e70b321\">\n                        <a href=\"#collapse-775155f69d0eaf8e438a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69d0eaf8e438a\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69d0eaf8e438a\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How much does a bookkeeper charge?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69d0eaf8e438a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-e70b321\" data-parent=\"#accordion-69d0eaf8e438a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Anywhere from $20\/hour for a freelancer to $1,000\/month for a full-service firm.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-e70b321\">\n                        <a href=\"#collapse-13e123369d0eaf8e438a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-13e123369d0eaf8e438a\" aria-expanded=\"true\" aria-controls=\"Collapse-13e123369d0eaf8e438a\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Do people still hire bookkeepers?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-13e123369d0eaf8e438a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-e70b321\" data-parent=\"#accordion-69d0eaf8e438a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Absolutely. Many small business owners rely on them to stay organized and avoid financial mistakes.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-e70b321\">\n                        <a href=\"#collapse-835b69869d0eaf8e438a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-835b69869d0eaf8e438a\" aria-expanded=\"true\" aria-controls=\"Collapse-835b69869d0eaf8e438a\">\n                            \n                            <span class=\"ekit-accordion-title\">6. How many hours a week is bookkeeping for small businesses?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-835b69869d0eaf8e438a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-5-e70b321\" data-parent=\"#accordion-69d0eaf8e438a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">It varies. For a small business, it might be 2\u20134 hours\/week. For busier shops, 10+ hours isn\u2019t unusual.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. At what point should I hire a bookkeeper?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">When bookkeeping eats into your actual business hours, it\u2019s time to bring in help.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. 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And you\u2019re stuck trying to make sense of a spreadsheet after hours.&nbsp; So, do you keep doing it yourself, or is it time to hire [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":70327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[101],"class_list":["post-70341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hire a Bookkeeper for Your Small Business: 2025 Guide<\/title>\n<meta name=\"description\" content=\"Thinking about hiring a bookkeeper? Learn when it makes sense, how much it costs, and what to look for. Plus tips to avoid common bookkeeping mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/contratar-a-un-contable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should You Hire a Bookkeeper for Your Small Business?\" \/>\n<meta property=\"og:description\" content=\"Thinking about hiring a bookkeeper? Learn when it makes sense, how much it costs, and what to look for. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=70341"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70341\/revisions"}],"predecessor-version":[{"id":88857,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70341\/revisions\/88857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/70327"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=70341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=70341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=70341"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=70341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}