{"id":70524,"date":"2025-07-22T11:44:11","date_gmt":"2025-07-22T10:44:11","guid":{"rendered":"https:\/\/invoicefly.com\/?p=70524"},"modified":"2026-02-13T11:24:46","modified_gmt":"2026-02-13T10:24:46","slug":"proyeccion-de-tesoreria","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/cash-flow-projection\/","title":{"rendered":"C\u00f3mo crear una proyecci\u00f3n de flujo de caja: La gu\u00eda definitiva"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70524\" class=\"elementor elementor-70524\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14333c0b e-flex e-con-boxed e-con e-parent\" data-id=\"14333c0b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28c5f8de elementor-widget elementor-widget-text-editor\" data-id=\"28c5f8de\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>A cash flow projection shows you how much money your business expects to receive and spend over a set period. Whether you&#8217;re a startup, a small business, or applying for a bank loan, it\u2019s one of the most vital planning tools for managing your cash.<\/p>\n\n<p>In this guide, you&#8217;ll learn how to create accurate, useful cash flow projections using real-world examples, simple steps, and Excel-friendly templates that work for any business format.<\/p>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-70527\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-preparing-cash-flow-projection.jpg\" alt=\"Small business owner preparing a cash flow projection\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-preparing-cash-flow-projection.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-preparing-cash-flow-projection-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-preparing-cash-flow-projection-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-preparing-cash-flow-projection-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Small business owner preparing a cash flow projection<\/figcaption>\n<\/figure>\n\n<h2 id=\"h-what-is-a-cash-flow-projection\" class=\"wp-block-heading\"><strong>What is a cash flow projection?<\/strong><\/h2>\n\n<p>A cash flow projection is a type of financial forecast that estimates how much money will come in and go out of your business over time\u2014usually on a weekly, monthly, or yearly basis. It\u2019s a key part of any business plan, helping you prepare for upcoming expenses, plan investments, and make sure you have enough cash to keep things running.<\/p>\n\n<p>Think of it as your financial roadmap. It predicts income from sales, customer payments, and loans, while tracking expenses like rent, payroll, inventory, and debt payments.<\/p>\n\n<p>This type of report is called a pro forma statement. It\u2019s a \u201cwhat if\u201d version of your financials based on assumptions rather than actual results. It\u2019s especially useful for startups, applying for bank loans, or managing cash in businesses like restaurants, rental properties, construction, real estate, or agriculture.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-why-is-a-cash-flow-projection-important\" class=\"wp-block-heading\"><strong>Why is a cash flow projection important?<\/strong><\/h2>\n\n<p>Running out of cash is one of the leading reasons small businesses fail. According to <a href=\"https:\/\/www.cbinsights.com\" target=\"_blank\" rel=\"noreferrer noopener\">CB Insights<\/a>, approximately 30% of startups fail because they run out of money.<\/p>\n\n<p>Creating a cash flow projection helps you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Avoid cash shortages before they happen<\/li>\n\n<li>Plan for taxes, growth, or equipment purchases<\/li>\n\n<li>Apply for a bank loan or attract investors<\/li>\n\n<li>Manage seasonal highs and lows<\/li>\n\n<li>Improve financial decisions with clarity and confidence<\/li>\n<\/ul>\n\n<h2 id=\"h-cash-flow-projection-vs-cash-flow-forecast\" class=\"wp-block-heading\"><strong>Cash flow projection vs. cash flow forecast<\/strong><\/h2>\n\n<p>The terms cash flow projection and cash flow forecast are often used interchangeably, and in many small business settings, they can mean the same thing. But in more structured financial planning (especially for lenders, CFOs, or investors), there\u2019s a subtle but important difference.<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Aspect<\/strong><\/td>\n<td><strong>Cash flow projection<\/strong><\/td>\n<td><strong>Cash flow forecast<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Definition<\/td>\n<td>Long-term estimate based on assumptions and historical data<\/td>\n<td>Short-term outlook using current data<\/td>\n<\/tr>\n<tr>\n<td>Use Case<\/td>\n<td>Strategic planning, budgeting, investments<\/td>\n<td>Day-to-day cash tracking and decision-making<\/td>\n<\/tr>\n<tr>\n<td>Time Horizon<\/td>\n<td>1\u20133 years (or longer)<\/td>\n<td>Daily to monthly (up to 13 weeks)<\/td>\n<\/tr>\n<tr>\n<td>Frequency<\/td>\n<td>Reviewed quarterly or semi-annually<\/td>\n<td>Updated weekly or monthly<\/td>\n<\/tr>\n<tr>\n<td>Users<\/td>\n<td>Lenders, founders, boards, strategic planners<\/td>\n<td>Operations managers, finance teams<\/td>\n<\/tr>\n<tr>\n<td>Tools<\/td>\n<td>Excel, QuickBooks, pro forma templates<\/td>\n<td>Dashboards, accounting tools like QuickBooks or Waveapps<\/td>\n<\/tr>\n<tr>\n<td><strong>\u00a0<\/strong><\/td>\n<td><strong>\u00a0<\/strong><\/td>\n<td><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p class=\"has-text-align-center\"><em>Comparison of cash flow projection and cash flow forecast methods<\/em><\/p>\n\n<p>Let\u2019s say you run a small restaurant:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Cash flow projection<\/strong>: You build a 12-month pro forma to see if you can afford to open a second location next year. It uses sales estimates, rent costs, and payroll projections.<\/li>\n\n<li><strong>Cash flow forecast<\/strong>: You check weekly if you\u2019ll have enough money to pay for next week\u2019s food delivery, rent, and payroll. You might adjust based on recent events (like a storm hurting foot traffic).<\/li>\n<\/ul>\n\n<h2 id=\"h-identifying-some-key-assumptions\" class=\"wp-block-heading\"><strong>Identifying some key assumptions<\/strong><\/h2>\n\n<p>Before building your projection, you need to estimate based on logic and real data.<\/p>\n\n<h3 id=\"h-receivables\" class=\"wp-block-heading\"><strong>Receivables<\/strong><\/h3>\n\n<p>Your accounts receivable assumptions significantly impact cash flow timing. Consider these factors when projecting incoming cash:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Payment Terms<\/strong>: If you offer net-30 terms but customers typically pay in 45 days, use the realistic 45-day timeline in your projections. Review your <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-ledger-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">ledger balance<\/a> regularly to track actual collection patterns.<\/li>\n\n<li><strong>Seasonal Variations<\/strong>: Retail businesses often see faster payments during holiday seasons, while B2B companies might experience slower collections during summer months when key decision-makers are on vacation.<\/li>\n\n<li><strong>Bad Debt Estimates<\/strong>: Based on historical data, estimate what percentage of invoices may become uncollectible. Learn more about <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-bad-debt-expense\/\" target=\"_blank\" rel=\"noreferrer noopener\">bad debt calculation<\/a> to factor this into your projections.<\/li>\n<\/ul>\n\n<h3 id=\"h-payables\" class=\"wp-block-heading\"><strong>Payables<\/strong><\/h3>\n\n<p>Your payment obligations follow patterns that directly affect cash outflow timing:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Vendor Terms<\/strong>: Do you typically pay suppliers immediately, within 30 days, or quarterly? Agriculture businesses might make large seasonal purchases, while restaurants maintain steady weekly deliveries.<\/li>\n\n<li><strong>Payroll Schedule<\/strong>: Weekly, bi-weekly, or monthly payroll schedules create predictable cash outflow patterns. Don&#8217;t forget to include payroll taxes, benefits, and any seasonal bonus payments.<\/li>\n\n<li><strong>Fixed vs. Variable Costs<\/strong>: Rent, insurance, and loan payments occur on fixed schedules, while utilities, marketing, and inventory costs may fluctuate based on business activity.<\/li>\n<\/ul>\n\n<h2 id=\"h-9-steps-to-a-simple-cash-flow-projection\" class=\"wp-block-heading\"><strong>9 steps to a simple cash flow projection<\/strong><\/h2>\n\n<p>A clear cash flow projection helps you manage money in and out of your business. Whether you\u2019re a startup or an established company, follow these simple steps to build yours:<\/p>\n\n<h3 id=\"h-1-choose-the-type-of-projection-model\" class=\"wp-block-heading\"><strong>1: Choose the type of projection model<\/strong><\/h3>\n\n<p>Pick a model based on your goals and timeframe:<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Model type<\/strong><\/td>\n<td><strong>Time frame<\/strong><\/td>\n<td><strong>Best for<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Short-term<\/strong><\/td>\n<td>3\u201312 months<\/td>\n<td>Daily or weekly tracking for caf\u00e9s, retailers, hotels<\/td>\n<\/tr>\n<tr>\n<td><strong>Long-term<\/strong><\/td>\n<td>1\u20133 years<\/td>\n<td>Strategic planning for startups and real estate projects<\/td>\n<\/tr>\n<tr>\n<td><strong>Rolling forecast<\/strong><\/td>\n<td>Continuous<\/td>\n<td>Ongoing planning for stable, growing businesses<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p class=\"has-text-align-center\"><em>Comparison of Short-Term, Long-Term, and Rolling Cash Flow Projection Models<\/em><\/p>\n\n<h3 id=\"h-2-gather-historical-data-and-sales-information\" class=\"wp-block-heading\"><strong>2: Gather historical data and sales information<\/strong><\/h3>\n\n<p>Accurate projections start with solid historical data. Use <a href=\"https:\/\/quickbooks.intuit.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">QuickBooks<\/a> or your accounting software to pull:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Sales Data<\/strong>: Monthly revenue patterns, seasonal fluctuations, and growth trends. Look for patterns in your income statement to identify recurring cycles.<\/li>\n\n<li><strong>Expense Patterns<\/strong>: Fixed costs like rent and insurance, variable costs like inventory and utilities, and periodic expenses like quarterly tax payments.<\/li>\n\n<li><strong>Collection History<\/strong>: How quickly customers actually pay, not just your stated terms. This timing difference can significantly impact cash availability.<\/li>\n<\/ul>\n\n<h3 id=\"h-3-project-cash-inflows\" class=\"wp-block-heading\"><strong>3: Project cash inflows<\/strong><\/h3>\n\n<p>Estimate all expected cash receipts using realistic assumptions:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Primary Revenue<\/strong>: Base projections on historical sales data, adjusting for known factors like new products, market expansion, or economic conditions. For new businesses, research industry benchmarks and comparable companies.<\/li>\n\n<li><strong>Secondary Income<\/strong>: Include rental income from property, interest on business savings accounts, or revenue from side services.<\/li>\n\n<li><strong>Financing Sources<\/strong>: Factor in approved loans, investor funding, or grants. Only include committed funding, not potential sources still under negotiation.<\/li>\n<\/ul>\n\n<h3 id=\"h-4-estimate-cash-outflows\" class=\"wp-block-heading\"><strong>4: Estimate cash outflows<\/strong><\/h3>\n\n<p>Include all business expenses, grouping them by category and payment frequency:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Operating Expenses<\/strong>: Rent, utilities, insurance, payroll, and benefits. These typically represent the largest portion of monthly outflows.<\/li>\n\n<li><strong>Cost of Goods Sold<\/strong>: Inventory purchases, direct materials, and production costs. These often correlate directly with sales volume projections.<\/li>\n\n<li><strong>Capital Expenditures<\/strong>: Equipment purchases, facility improvements, and technology investments. These create large, infrequent cash outflows.<\/li>\n\n<li><strong>Debt Service<\/strong>: Principal and interest payments on business loans, equipment financing, and credit lines.<\/li>\n<\/ul>\n\n<h3 id=\"h-5-calculate-opening-and-closing-balances\" class=\"wp-block-heading\"><strong>5: Calculate opening and closing balances<\/strong><\/h3>\n\n<p>Track your cash position month by month:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Opening balance<\/strong>: Each period starts with the previous period&#8217;s closing balance. Your first month begins with current cash on hand.<\/li>\n\n<li><strong>Closing balance<\/strong>: Opening balance + total inflows &#8211; total outflows = closing balance<\/li>\n<\/ul>\n\n<p>This helps you plan for low-cash periods.<\/p>\n\n<h3 id=\"h-6-account-for-timing-and-payment-terms\" class=\"wp-block-heading\"><strong>6: Account for timing and payment terms<\/strong><\/h3>\n\n<p>Cash flow differs from accounting profit because of timing differences:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Invoice to cash<\/strong>: If customers take 30 days to pay, January sales may not generate cash until February. Map your actual collection experience, not your preferred terms.<\/li>\n\n<li><strong>Expense timing<\/strong>: Some bills arrive at month-end while others hit mid-month. Payroll might be bi-weekly while rent is monthly. Accurate timing prevents cash flow surprises.<\/li>\n<\/ul>\n\n<p>Tip: Understanding your <a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\">gross profit vs. net profit<\/a> helps ensure you\u2019re not overestimating available cash from top-line revenue.<\/p>\n\n<h3 id=\"h-7-calculate-net-cash-flow\" class=\"wp-block-heading\"><strong>7: Calculate net cash flow<\/strong><\/h3>\n\n<p>Use the <a href=\"https:\/\/invoicefly.com\/academy\/calculate-cash-flow-formula\/\" target=\"_blank\" rel=\"noreferrer noopener\">cash flow formula<\/a> to determine your net position:<\/p>\n\n<p><strong>Net Cash Flow = Total Cash Inflows &#8211; Total Cash Outflows<\/strong><\/p>\n\n<p>Track it monthly to spot trends.<\/p>\n\n<h3 id=\"h-8-build-contingency-plans\" class=\"wp-block-heading\"><strong>8: Build contingency plans<\/strong><\/h3>\n\n<p>Prepare for unexpected events by creating scenario-based projections:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Best Case<\/strong>: Assume sales exceed expectations by 10-15% and collections happen faster than normal. This helps identify growth opportunities and optimal cash investment timing.<\/li>\n\n<li><strong>Worst Case<\/strong>: Model delayed payments, unexpected expenses, or sales shortfalls. Plan financing solutions before you need them.<\/li>\n\n<li><strong>Buffer<\/strong>: Maintain a 10% cash buffer for unplanned events like equipment repairs, economic downturns, or late customer payments.<\/li>\n<\/ul>\n\n<h3 id=\"h-9-implement-rolling-forecasts\" class=\"wp-block-heading\"><strong>9: Implement rolling forecasts<\/strong><\/h3>\n\n<p>Keep projections current and useful:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Regular updates<\/strong>: Update your projection monthly with actual results, adjusting future periods based on new information.<\/li>\n\n<li><strong>Variance analysis<\/strong>: Compare projected versus actual results to improve future forecasting accuracy.<\/li>\n\n<li><strong>Trend identification<\/strong>: Look for patterns in variances to refine your assumptions and improve projection quality.<\/li>\n<\/ul>\n\n<h2 id=\"h-cash-flow-projection-example\" class=\"wp-block-heading\"><strong>Cash flow projection example<\/strong><\/h2>\n\n<p>Here&#8217;s a practical example for a small consulting business:<\/p>\n\n<p><strong>January projection:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Opening balance: $15,000<\/li>\n\n<li>Inflows: client payments ($25,000), new project deposit ($5,000) = $30,000<\/li>\n\n<li>Outflows: salaries ($12,000), rent ($3,000), utilities ($800), marketing ($2,000), taxes ($4,000) = $21,800<\/li>\n\n<li>Net cash flow: $30,000 &#8211; $21,800 = $8,200<\/li>\n\n<li>Closing balance: $15,000 + $8,200 = $23,200<\/li>\n<\/ul>\n\n<p>This format provides clear visibility into cash position changes and helps identify potential shortfalls before they occur.<\/p>\n\n<h2 id=\"h-how-to-calculate-projected-cash-flow\" class=\"wp-block-heading\"><strong>How to calculate projected cash flow?<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>List expected inflows (sales, grants, loans)<\/li>\n\n<li>List expected outflows (payroll, taxes)<\/li>\n\n<li>Organise weekly or monthly<\/li>\n\n<li>Subtract outflows from inflows<\/li>\n\n<li>Track monthly balances<\/li>\n<\/ul>\n\n<p><strong>Example<\/strong>:<\/p>\n\n<p>Inflows: $60,000 (sales + loan)<\/p>\n\n<p>Outflows: $45,000<\/p>\n\n<p>Net Cash Flow: $15,000<\/p>\n\n<p>For more examples, see our article on <em><a href=\"https:\/\/invoicefly.com\/academy\/calculate-cash-flow-formula\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Is Cash Flow Formula and How to Calculate It?<\/a><\/em><\/p>\n\n<h2 id=\"h-6-common-pitfalls-to-avoid-when-creating-cash-flow-projections\" class=\"wp-block-heading\"><strong>6 Common Pitfalls to Avoid When Creating Cash Flow Projections<\/strong><\/h2>\n\n<p>Avoid these frequent mistakes that can render projections useless or misleading:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Too optimistic<\/strong>: Always model conservative sales<\/li>\n\n<li><strong>Ignoring timing<\/strong>: Income \u2260 immediate cash<\/li>\n\n<li><strong>Overlooking seasonality<\/strong>: Holidays, weather, and school terms impact sales<\/li>\n\n<li><strong>Skipping hidden costs<\/strong>: Add buffer for legal fees or emergency repairs<\/li>\n\n<li><strong>Using old data<\/strong>: Update quarterly<\/li>\n\n<li><strong>Static projections<\/strong>: Rolling forecasts are far more valuable<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-70529\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-avoiding-cash-flow-pitfalls.jpg\" alt=\"Small business owner avoiding cash flow pitfalls\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-avoiding-cash-flow-pitfalls.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-avoiding-cash-flow-pitfalls-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-avoiding-cash-flow-pitfalls-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-avoiding-cash-flow-pitfalls-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Small business owner avoiding cash flow pitfalls<\/figcaption>\n<\/figure>\n\n<h2 id=\"h-how-automation-helps-in-projecting-cash-flow\" class=\"wp-block-heading\"><strong>How Automation Helps in Projecting Cash Flow?<\/strong><\/h2>\n\n<p>Modern software can boost accuracy and save time:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/quickbooks.intuit.com\/accountants\/products-solutions\/time-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">QuickBooks<\/a> users save hundreds of hours\/year<\/li>\n\n<li>AI forecasts patterns using historical payment data<\/li>\n\n<li>Real-time alerts help you spot upcoming shortfalls<\/li>\n\n<li>Exportable Excel templates speed up reporting<\/li>\n<\/ul>\n\n<h2 id=\"h-strategies-to-improve-accuracy\" class=\"wp-block-heading\"><strong>Strategies to Improve Accuracy<\/strong><\/h2>\n\n<p>Enhance your cash flow projection accuracy with these proven techniques:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Multi-scenario planning<\/strong>: Always prepare a best\/worst case<\/li>\n\n<li><strong>Weekly reviews<\/strong>: Not just monthly<\/li>\n\n<li><strong>Customer segmentation<\/strong>: Identify fast vs. slow payers<\/li>\n\n<li><strong>Supplier negotiation<\/strong>: Renegotiate payment terms when needed<\/li>\n\n<li><strong>Use templates<\/strong>: Start with <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">free invoice templates<\/a><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28043\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-continue-to-refine-your-cash-flow-projection\" class=\"wp-block-heading\"><strong>Continue to Refine Your Cash Flow Projection<\/strong><\/h2>\n\n<p>Effective cash flow projections evolve continuously with your business. Regular refinement ensures your projections remain relevant and accurate:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Update Triggers<\/strong>: Refresh your projections when launching new products, changing pricing, expanding to new markets, or experiencing significant customer gains or losses.<\/li>\n\n<li><strong>Integration with Business Planning<\/strong>: Use cash flow projections alongside comprehensive <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial projections<\/a> to create complete business plans that attract investors and lenders.<\/li>\n\n<li><strong>Performance Analysis<\/strong>: Compare projected versus actual results monthly, identifying patterns in variances to improve future projections. Understanding why projections missed targets is as valuable as hitting them accurately.<\/li>\n\n<li><strong>Market Adaptation<\/strong>: Economic conditions, industry trends, and competitive pressures change over time. Successful businesses adapt their projection assumptions to reflect current market realities rather than historical patterns.<\/li>\n<\/ul>\n\n<p>Tip! Learn <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to create financial projections<\/a> to support your full business plan.<\/p>\n\n<h2 id=\"h-final-thoughts\" class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n<p>Cash flow projections represent the difference between reactive and proactive business management. Whether you&#8217;re managing a solo consulting practice or scaling a multi-location retail operation, understanding your future cash position enables confident decision-making and sustainable growth.<\/p>\n\n<p>The time invested in creating accurate projections pays dividends in avoided cash shortfalls, optimized growth investments, and improved stakeholder confidence. Remember that projections are tools for guidance, not guarantees. Regular updates and conservative assumptions will serve you better than overly optimistic static forecasts.<\/p>\n\n<p>Start small, update often, and stay realistic. That\u2019s how smart business owners stay cash-positive.<\/p>\n\n<p>Need simpler finances? Try <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly&#8217;s Invoice Maker<\/a> \u2014 It&#8217;s free!<\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b3520d e-flex e-con-boxed e-con e-parent\" data-id=\"3b3520d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adde37a elementor-widget elementor-widget-heading\" data-id=\"adde37a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Cash Flow Projections<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c0a8dc e-flex e-con-boxed e-con e-parent\" data-id=\"0c0a8dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a25732 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"6a25732\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0fea258820\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-6a25732\">\n                        <a href=\"#collapse-8065b3c69d0fea258820\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0fea258820\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0fea258820\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is the cash flow projection?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0fea258820\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-6a25732\" data-parent=\"#accordion-69d0fea258820\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">A financial tool that estimates future income and expenses over time.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-6a25732\">\n                        <a href=\"#collapse-f81816a69d0fea258820\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f81816a69d0fea258820\" aria-expanded=\"true\" aria-controls=\"Collapse-f81816a69d0fea258820\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do you do a 12-month cash flow projection?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f81816a69d0fea258820\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-6a25732\" data-parent=\"#accordion-69d0fea258820\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Estimate income\/outgo month by month, then tally each period.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-6a25732\">\n                        <a href=\"#collapse-7276b1569d0fea258820\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7276b1569d0fea258820\" aria-expanded=\"true\" aria-controls=\"Collapse-7276b1569d0fea258820\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How do I do a cash flow forecast?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7276b1569d0fea258820\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-6a25732\" data-parent=\"#accordion-69d0fea258820\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Use live data and update your projection weekly or monthly.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-6a25732\">\n                        <a href=\"#collapse-775155f69d0fea258820\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-775155f69d0fea258820\" aria-expanded=\"true\" aria-controls=\"Collapse-775155f69d0fea258820\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What is the difference between a cash flow projection and a cash flow budget?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-775155f69d0fea258820\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-6a25732\" data-parent=\"#accordion-69d0fea258820\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">A projection shows what might happen; a budget sets your plan.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-6a25732\">\n                        <a href=\"#collapse-13e123369d0fea258820\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-13e123369d0fea258820\" aria-expanded=\"true\" aria-controls=\"Collapse-13e123369d0fea258820\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is a projected cash flow budget?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-13e123369d0fea258820\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-6a25732\" data-parent=\"#accordion-69d0fea258820\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">A hybrid of projection and budget for expected spending and earnings.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-6a25732\">\n                        <a href=\"#collapse-835b69869d0fea258820\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-835b69869d0fea258820\" aria-expanded=\"true\" aria-controls=\"Collapse-835b69869d0fea258820\">\n                            \n                            <span class=\"ekit-accordion-title\">6. What is a 3-year projected cash flow statement?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-835b69869d0fea258820\" class=\" show collapse\" aria-labelledby=\"primaryHeading-5-6a25732\" data-parent=\"#accordion-69d0fea258820\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">A long-term view for planning investments or loan applications.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-6-6a25732\">\n                        <a href=\"#collapse-05d74f969d0fea258820\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-05d74f969d0fea258820\" aria-expanded=\"true\" aria-controls=\"Collapse-05d74f969d0fea258820\">\n                            \n                            <span class=\"ekit-accordion-title\">7. What are projected cash flow and fund flow statements?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-05d74f969d0fea258820\" class=\" show collapse\" aria-labelledby=\"primaryHeading-6-6a25732\" data-parent=\"#accordion-69d0fea258820\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Cash flow = money movement. Fund flow = source and use of funds.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-7-6a25732\">\n                        <a href=\"#collapse-a18745469d0fea258820\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-a18745469d0fea258820\" aria-expanded=\"true\" aria-controls=\"Collapse-a18745469d0fea258820\">\n                            \n                            <span class=\"ekit-accordion-title\">8. What is the cash flow projection ratio?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-a18745469d0fea258820\" class=\" show collapse\" aria-labelledby=\"primaryHeading-7-6a25732\" data-parent=\"#accordion-69d0fea258820\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Not a standard ratio, but you can use net cash flow to income as an indicator.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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In this guide, you&#8217;ll learn how to create accurate, useful [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":70266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[100],"class_list":["post-70524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cash Flow Projection: How To Create One in 2025<\/title>\n<meta name=\"description\" content=\"Learn how to create a cash flow projection with easy steps and examples. 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=70524"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70524\/revisions"}],"predecessor-version":[{"id":88856,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70524\/revisions\/88856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/70266"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=70524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=70524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=70524"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=70524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}