{"id":70559,"date":"2025-07-22T14:30:49","date_gmt":"2025-07-22T13:30:49","guid":{"rendered":"https:\/\/invoicefly.com\/?p=70559"},"modified":"2026-02-13T10:39:19","modified_gmt":"2026-02-13T09:39:19","slug":"como-escribir-un-presupuesto","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/how-to-write-an-estimate\/","title":{"rendered":"C\u00f3mo redactar un presupuesto: Gu\u00eda para peque\u00f1as empresas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70559\" class=\"elementor elementor-70559\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27a57bda e-flex e-con-boxed e-con e-parent\" data-id=\"27a57bda\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45052005 elementor-widget elementor-widget-text-editor\" data-id=\"45052005\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>If you&#8217;re running a service-based small business \u2014 whether it&#8217;s landscaping, plumbing, consulting, or construction project \u2014 knowing how to write an estimate is essential. Done right, estimates help you win work, set clear expectations, and protect your margins.<\/p>\n\n<p>In this guide, we&#8217;ll walk through how to create an estimate from start to finish. We&#8217;ll also cover key elements, tools, and real-world tips to help you create a professional document that\u2019s clear, accurate, and helps you land more potential clients.<\/p>\n\n<p>What\u2019s ahead:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What an estimate includes<\/li>\n\n<li>Step-by-step instructions to create one<\/li>\n\n<li>Free tools and templates to make it easier<\/li>\n\n<li>Key differences between estimates and quotes<\/li>\n\n<li>Why estimates matter to your bottom line<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-how-to-write-an-estimate-step-by-step\" class=\"wp-block-heading\"><strong>How to Write an Estimate<\/strong> <strong>Step-by-Step:<\/strong><\/h2>\n\n<h3 id=\"h-step-1-start-by-understanding-the-job\" class=\"wp-block-heading\">Step 1: <strong>Start by understanding the job<\/strong><\/h3>\n\n<p>Before anything else, gather the core project details. What\u2019s the client asking for? What are the deliverables, and are there any constraints or specific preferences?\u00a0<\/p>\n\n<p>Think:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Scope of work<\/li>\n\n<li>Required material costs and supplies<\/li>\n\n<li>Labor hours (yours and subcontractors&#8217;)<\/li>\n\n<li>Timeline, key dates, and deadlines<\/li>\n\n<li>Client expectations or non-negotiables<\/li>\n<\/ul>\n\n<p>This early cost estimation process reduces scope changes later.<\/p>\n\n<h3 id=\"h-step-2-work-out-your-costs\" class=\"wp-block-heading\">Step 2: <strong>Work out your costs<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"625\" class=\"wp-image-70565\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/construction-cost-calculation.jpg\" alt=\"contractor calculating material and labor costs with charts and hard hat\n\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/construction-cost-calculation.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/construction-cost-calculation-300x188.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/construction-cost-calculation-768x480.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/construction-cost-calculation-710x444.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Estimate your costs line item by line item. Good estimates rely on accurate assumptions and a clear understanding of direct and indirect costs. Think:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Materials<\/strong>: Include delivery, potential markup, and supply chain variability<\/li>\n\n<li><strong>Labor cost<\/strong>: Account for actual time and market rate (don\u2019t forget taxes or insurance)<\/li>\n\n<li><strong>Subcontractors<\/strong>: Get their pricing up front if they\u2019re involved<\/li>\n\n<li><strong>Equipment rentals<\/strong> or mileage if applicable<\/li>\n<\/ul>\n\n<p>Need a hand breaking it down? Use our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/service-price-calculator\/\">Service<\/a> <a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/service-price-calculator\/\">Price Calculator<\/a> to work out your base cost before markup.<\/p>\n\n<h3 id=\"h-step-3-choose-your-tools-templates-or-estimating-apps\" class=\"wp-block-heading\">Step 3: <strong>Choose your tools: templates or estimating apps<\/strong><\/h3>\n\n<p>Professional presentation matters. Whether you&#8217;re sending a basic estimate or a formal job estimate, your format should be clean and easy to follow.\u00a0<\/p>\n\n<p>Consider:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A template PDF for polished, printable estimates<\/li>\n\n<li>A quote template in Excel for calculations<\/li>\n\n<li>A template Word file you can reuse<\/li>\n\n<li>An <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/\">invoice template free<\/a> version to match your branding<\/li>\n<\/ul>\n\n<p>\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"704\" height=\"737\" class=\"wp-image-68424\" style=\"width: 518px; height: auto;\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/mockup-estimate.png\" alt=\"Estimate Maker - Estimating Software - Estimating App\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/mockup-estimate.png 704w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/mockup-estimate-287x300.png 287w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/figure><\/div>\n<p>\u00a0<\/p>\n\n<p>For a faster and more organized process, try <a href=\"https:\/\/invoicefly.com\/product\/estimates-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Estimates App<\/a> \u2014 you can save templates, auto-fill line items, and send estimates directly to your clients.<\/p>\n\n<h3 id=\"h-step-4-account-for-the-unexpected\" class=\"wp-block-heading\">Step 4: <strong>Account for the unexpected<\/strong><\/h3>\n\n<p>Adding <a href=\"https:\/\/www.rib-software.com\/en\/blogs\/construction-contingency#:~:text=this%20valuable%20information.-,What%20Is%20a%20Construction%20Contingency?,be%20considered%20during%20planning%20include:\" target=\"_blank\" rel=\"noreferrer noopener\">5\u201310% as a contingency buffer<\/a> is standard. Even if things go smoothly, your client will appreciate the transparency.\u00a0<\/p>\n\n<p>This covers:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Price changes in materials (especially on a construction site)<\/li>\n\n<li>Weather or site access delays<\/li>\n\n<li>Changes to project scope<\/li>\n<\/ul>\n\n<p>Stripe\u2019s <a href=\"https:\/\/stripe.com\/resources\/more\/how-to-create-and-manage-price-quotations-for-your-business\" target=\"_blank\" rel=\"noreferrer noopener\">estimate guide<\/a> notes that clear cost assumptions help reduce payment disputes and improve client trust.<\/p>\n\n<h3 id=\"h-step-5-double-check-before-sending\" class=\"wp-block-heading\">Step 5: <strong>Double-check before sending<\/strong><\/h3>\n\n<p>Before hitting send, review your estimate like a client would:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Are all line items clearly labeled?<\/li>\n\n<li>Does the total cost reflect the full job?<\/li>\n\n<li>Are taxes and discounts noted?<\/li>\n\n<li>Is the company logo visible and branding consistent?<\/li>\n\n<li>Are disclaimers and terms and conditions visible?<\/li>\n<\/ul>\n\n<h3 id=\"h-step-6-share-it-the-right-way\" class=\"wp-block-heading\">Step 6: <strong>Share it the right way<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-70567\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/email-sending-job-estimate.jpg\" alt=\"Sending a job estimate via email from a laptop\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/email-sending-job-estimate.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/email-sending-job-estimate-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/email-sending-job-estimate-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/email-sending-job-estimate-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Sending a job estimate via email from a laptop<\/figcaption>\n<\/figure>\n\n<p>Send it in the format that suits your client \u2014 email, PDF, direct link via your software, or review it live.\u00a0<\/p>\n\n<p><strong>Tip:<\/strong> Stay away from editable documents (Google Docs, Microsoft Word, etc.) as they can be unintentionally altered.\u00a0<\/p>\n\n<p>Always include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Estimate ID or reference number<\/li>\n\n<li>Expiry date (15\u201330 days is standard)<\/li>\n\n<li>Next steps: how to approve, request changes, or pay a deposit<\/li>\n<\/ul>\n\n<p>Include all customer information and follow up within 48 hours if you haven\u2019t heard back.<\/p>\n\n<h2 id=\"h-what-is-an-estimate\" class=\"wp-block-heading\"><strong>What is an Estimate?<\/strong><\/h2>\n\n<p>An estimate is a ballpark cost projection that gives clients clarity \u2014 but it\u2019s not legally binding. It shows your best effort to predict price and time based on current info.<\/p>\n\n<p>Estimates are ideal early in the sales process to establish scope and trust without locking either party in.<\/p>\n\n<p><strong>Example:<\/strong> A home remodeler quotes $18,000 for a kitchen renovation. The estimate includes a breakdown of flooring, cabinetry, and labor, plus a note: \u201cFinal price may vary based on appliance selection and permit timing.\u201d<\/p>\n\n<p>Estimates should always include disclaimers like \u201cPricing subject to change\u201d or \u201cNot a legally binding agreement.\u201d<\/p>\n\n<h2 id=\"h-key-elements-of-an-estimate\" class=\"wp-block-heading\"><strong>Key Elements of an Estimate<\/strong><\/h2>\n\n<h3 id=\"h-basic-client-details\" class=\"wp-block-heading\"><strong>Basic client details<\/strong><\/h3>\n\n<p>Name, business name, address, and contact information.<br \/><strong>Example:<\/strong> ABC Landscaping, 1024 Maple Street, Denver, CO 80210 \u2014 Contact: Sara Hill, sara@abclandscaping.com, (720) 555-8123<\/p>\n\n<h3 id=\"h-what-you-re-delivering-scope\" class=\"wp-block-heading\"><strong>What you\u2019re delivering (scope)<\/strong><\/h3>\n\n<p>Spell out what the estimate covers. Use short bullet points or a short paragraph.<br \/><strong>Example:<\/strong> Remove old turf, install sod, edge front lawn, fertilize and water thoroughly. Excludes sprinkler repair.<\/p>\n\n<h3 id=\"h-itemized-breakdown-of-costs\" class=\"wp-block-heading\"><strong>Itemized breakdown of costs<\/strong><\/h3>\n\n<p>Be specific. Show cost per item, hourly rate, and total. Remember not to include bundle costs unless you explain it.<br \/><strong>Example:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sod (500 sq. ft): $450<\/li>\n\n<li>Labor (2 workers \u00d7 6 hrs): $540<\/li>\n\n<li>Fertilizer: $35<\/li>\n\n<li>Equipment Rental: $65<br \/><strong>Subtotal: $1,090<\/strong><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"894\" class=\"wp-image-70574\" style=\"width: 492px; height: auto;\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-write-an-estimate.png\" alt=\"How to write an estimate? - Key elements of an estimate\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-write-an-estimate.png 716w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-write-an-estimate-240x300.png 240w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-write-an-estimate-710x887.png 710w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/>\n<figcaption class=\"wp-element-caption\">Key elements of an estimate<\/figcaption>\n<\/figure>\n\n<h3 id=\"h-payment-terms\" class=\"wp-block-heading\"><strong>Payment terms<\/strong><\/h3>\n\n<p>How much is due up front? When is the final payment due? What if the client cancels?<br \/><strong>Example:<\/strong> 50% deposit due upon approval. Remaining 50% due within 3 business days of job completion. Cancellations within 48 hours of start will incur a 10% fee.<\/p>\n\n<h3 id=\"h-timeline-and-milestones\" class=\"wp-block-heading\"><strong>Timeline and milestones<\/strong><\/h3>\n\n<p>When will work start? When are check-ins or reviews? And when will the final job be completed?<br \/><strong>Example:<\/strong> Job to begin August 12, estimated completion by August 14. Check-in with client after sod installation to confirm alignment.<\/p>\n\n<h3 id=\"h-how-long-is-it-valid\" class=\"wp-block-heading\"><strong>How long is it valid?<\/strong><\/h3>\n\n<p>Protect yourself from rising costs by setting an expiration \u2014 15, 30, or 60 days.<br \/><strong>Example:<\/strong> This estimate is valid for 30 days from the issue date.<\/p>\n\n<h3 id=\"h-what-happens-if-things-change\" class=\"wp-block-heading\"><strong>What happens if things change?<\/strong><\/h3>\n\n<p>Include your change order policy \u2014 outline how added work or revisions will be handled and priced.<br \/><strong>Example:<\/strong> Any client-requested changes must be agreed upon in writing. Extra labor or materials will be added to the final invoice.<\/p>\n\n<h3 id=\"h-how-the-client-accepts-it\" class=\"wp-block-heading\"><strong>How the client accepts it<\/strong><\/h3>\n\n<p>Make it easy to say yes: accept via e-signature, email reply, or deposit payment.<br \/><strong>Example:<\/strong> To approve, please reply to this email or sign the attached estimate and submit a deposit via PayPal or bank transfer.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><strong>Mock Estimate Overview:<\/strong><\/p>\n\n<p><strong>Client:<\/strong> ABC Landscaping<br \/><strong>Project:<\/strong> Front yard sod installation<br \/><strong>Date Issued:<\/strong> August 1, 2025<br \/><strong>Estimate ID:<\/strong> #E-2985<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Item<\/strong><\/td>\n<td><strong>Qty\/Rate<\/strong><\/td>\n<td><strong>Cost<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Sod (500 sq. ft)<\/td>\n<td>$0.90\/sq. ft<\/td>\n<td>$450<\/td>\n<\/tr>\n<tr>\n<td>Labor (2 \u00d7 6 hrs)<\/td>\n<td>$45\/hr<\/td>\n<td>$540<\/td>\n<\/tr>\n<tr>\n<td>Fertilizer<\/td>\n<td>flat rate<\/td>\n<td>$35<\/td>\n<\/tr>\n<tr>\n<td>Equipment Rental<\/td>\n<td>daily rate<\/td>\n<td>$65<\/td>\n<\/tr>\n<tr>\n<td><strong>Subtotal<\/strong><\/td>\n<td colspan=\"2\"><strong>$1,090<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Contingency (5%)<\/td>\n<td colspan=\"2\">$54.50<\/td>\n<\/tr>\n<tr>\n<td><strong>Total Estimate<\/strong><\/td>\n<td colspan=\"2\"><strong>$1,144.50<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p><strong>Terms:<\/strong> 50% deposit required. Balance due on completion. Valid for 30 days.<\/p>\n\n<p><strong>Approval:<\/strong> Reply to email, sign, or pay deposit via PayPal.<\/p>\n\n<h2 id=\"h-what-are-the-different-types-of-estimates\" class=\"wp-block-heading\"><strong>What are the different types of estimates?<\/strong><\/h2>\n\n<p>Depending on how far along the job is or how defined the scope is, you may choose:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Preliminary estimates<\/strong>: A rough version, used to open a conversation<\/li>\n\n<li><strong>Ballpark estimates<\/strong>: General range based on prior jobs<\/li>\n\n<li><strong>Detailed estimates<\/strong>: Line-by-line breakdown, with notes<\/li>\n\n<li><strong>Fixed bids<\/strong>: Locked price, great for formal quotes or government jobs<\/li>\n<\/ul>\n\n<p><strong>Example:<\/strong> A web designer gives a client a $3,500\u2013$5,000 ballpark estimate for a new site, with a plan to finalize a detailed fixed bid after the scope meeting.<\/p>\n\n<h2 id=\"h-what-s-the-difference-between-an-estimate-and-a-quote\" class=\"wp-block-heading\"><strong>What\u2019s the difference between an Estimate and a Quote?<\/strong><\/h2>\n\n<p><a href=\"https:\/\/quickbooks.intuit.com\/au\/blog\/running-a-business\/understanding-estimates-bids-quotes-and-proposals\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">QuickBooks<\/a> clarifies that an estimate is simply an estimation of how much a job will cost\u00a0 and the figure may increase or decrease when they have more information e.g. the scope, material costs, or unexpected changes. They\u2019re ideal when you\u2019re still fine-tuning the project details with the client.<\/p>\n\n<p>Quotes, on the other hand, are fixed offers. Once approved, they\u2019re typically considered binding. If you send a quote for $3,200 and the client accepts, they expect to be charged exactly that \u2014 regardless of whether your costs go up or down.<\/p>\n\n<h3 id=\"h-quick-glance-estimate-vs-quote\" class=\"wp-block-heading\"><strong>Quick Glance: Estimate vs. Quote<\/strong><\/h3>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td>\u00a0<\/td>\n<td><strong>Estimate<\/strong><\/td>\n<td><strong>Quote<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Binding?<\/strong><\/td>\n<td>No<\/td>\n<td>Yes<\/td>\n<\/tr>\n<tr>\n<td><strong>When to Use?<\/strong><\/td>\n<td>When project scope\/details may change<\/td>\n<td>When all job details are confirmed<\/td>\n<\/tr>\n<tr>\n<td><strong>Price Flexibility<\/strong><\/td>\n<td>Adjustable before acceptance<\/td>\n<td>Fixed once approved<\/td>\n<\/tr>\n<tr>\n<td><strong>Best For<\/strong><\/td>\n<td>Construction, custom projects<\/td>\n<td>Repeatable, well-defined work<\/td>\n<\/tr>\n<tr>\n<td><strong>Client Expectation<\/strong><\/td>\n<td>Approximate cost projection<\/td>\n<td>Final amount due<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p>Want to know more? Read: <a href=\"https:\/\/invoicefly.com\/academy\/quote-vs-invoice-whats-the-difference\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice vs. Quote \u2014 What\u2019s the difference?<\/a><\/p>\n\n<h2 id=\"h-why-estimates-are-crucial-for-your-business\" class=\"wp-block-heading\"><strong>Why Estimates are crucial for your business<\/strong><\/h2>\n\n<p>A strong estimate:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sets expectations and scope<\/li>\n\n<li>Positions you as a professional<\/li>\n\n<li>Helps avoid client misunderstandings<\/li>\n\n<li>Protects your time and profit margins<\/li>\n<\/ul>\n\n<p>Even basic <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">estimate templates<\/a> or a sample construction quote can go a long way toward looking professional and building trust with your clients.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28043\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-using-tools-and-software-to-simplify-estimating\" class=\"wp-block-heading\"><strong>Using Tools and Software to Simplify Estimating<\/strong><\/h2>\n\n<p>Manual estimating works \u2014 until you\u2019re drowning in spreadsheets or retyping the same line items. That\u2019s where software steps in.<\/p>\n\n<p><a href=\"\/product\/estimates-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Estimate App <\/a>gives you a faster, cleaner way to build and send estimates. You can:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pull from saved line items to avoid repetition<\/li>\n\n<li>Convert estimates into invoices instantly<\/li>\n\n<li>Track edits, client comments, and approval status in one place<\/li>\n<\/ul>\n\n<p>Use <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Free Estimate Templates<\/a> that match your brand, or level up with the <a href=\"https:\/\/invoicefly.com\/product\/estimates-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Estimates App<\/a> to manage everything in one workflow \u2014 from templates and approvals to client history.<\/p>\n\n<h2 id=\"h-tips-for-winning-clients-with-your-estimates\" class=\"wp-block-heading\"><strong>Tips for Winning Clients with Your Estimates<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-70569\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/handshake-contractor-client.jpg\" alt=\"Contractor and client shaking hands after agreeing on a job estimate\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/handshake-contractor-client.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/handshake-contractor-client-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/handshake-contractor-client-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/handshake-contractor-client-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Contractor and client shaking hands after agreeing on a job estimate<\/figcaption>\n<\/figure>\n\n<ul class=\"wp-block-list\">\n<li><strong>Send it quickly:<\/strong> Within 24\u201348 hours of inquiry<\/li>\n\n<li><strong>Make it readable:<\/strong> Avoid jargon, use a clean layout<\/li>\n\n<li><strong>Break down the numbers:<\/strong> Help them see where the money goes<\/li>\n\n<li><strong>Add a personal note:<\/strong> Recap what you discussed, and say thanks<\/li>\n<\/ul>\n\n<h2 id=\"h-final-thoughts-on-how-to-write-an-estimate\" class=\"wp-block-heading\">Final thoughts on how to write an estimate:<\/h2>\n\n<p>A good estimate shows that you\u2019re organised, thoughtful, and serious about the job, helping your potential client feel confident in your process from the very first touchpoint.<\/p>\n\n<p>It sets the tone for how you do business. It shows your professionalism, attention to detail, and respect for the client\u2019s time and budget.<\/p>\n\n<p>With the right tools, it doesn\u2019t need to be time-consuming. Try <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Invoice Maker<\/a> and start building faster, clearer estimates today.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5af798 e-flex e-con-boxed e-con e-parent\" data-id=\"d5af798\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abc4986 elementor-widget elementor-widget-heading\" data-id=\"abc4986\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About How to Write an Estimate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f537ee2 e-flex e-con-boxed e-con e-parent\" data-id=\"f537ee2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37627a2 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"37627a2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69e956847e09b\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-37627a2\">\n                        <a href=\"#collapse-8065b3c69e956847e09b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69e956847e09b\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69e956847e09b\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How to properly write an estimate?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69e956847e09b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-37627a2\" data-parent=\"#accordion-69e956847e09b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Start with the job details, calculate your real costs, use a professional template, add a buffer, double-check, and send it with clear next steps.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-37627a2\">\n                        <a href=\"#collapse-84be38469e956847e09b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-84be38469e956847e09b\" aria-expanded=\"true\" aria-controls=\"Collapse-84be38469e956847e09b\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do you format an estimate?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-84be38469e956847e09b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-37627a2\" data-parent=\"#accordion-69e956847e09b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Include client info, scope, itemized costs, payment terms, timeline, and approval method. Use a clean layout with a branded header.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-37627a2\">\n                        <a href=\"#collapse-2fd8f7569e956847e09b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2fd8f7569e956847e09b\" aria-expanded=\"true\" aria-controls=\"Collapse-2fd8f7569e956847e09b\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How do I create an estimate?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2fd8f7569e956847e09b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-37627a2\" data-parent=\"#accordion-69e956847e09b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Use the <\/span><a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\"><span style=\"font-weight: 400\">online estimate generator<\/span><\/a><span style=\"font-weight: 400\"> to create and send a complete estimate online.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-37627a2\">\n                        <a href=\"#collapse-3dfd31269e956847e09b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3dfd31269e956847e09b\" aria-expanded=\"true\" aria-controls=\"Collapse-3dfd31269e956847e09b\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How to use an estimate template?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3dfd31269e956847e09b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-37627a2\" data-parent=\"#accordion-69e956847e09b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Download a <\/span><a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/\"><span style=\"font-weight: 400\">free estimate template<\/span><\/a><span style=\"font-weight: 400\">, fill in your details, and save it as a PDF or send via email.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-37627a2\">\n                        <a href=\"#collapse-7e8e20d69e956847e09b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7e8e20d69e956847e09b\" aria-expanded=\"true\" aria-controls=\"Collapse-7e8e20d69e956847e09b\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How to generate a fast estimate?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7e8e20d69e956847e09b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-37627a2\" data-parent=\"#accordion-69e956847e09b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Use the<\/span> <a href=\"https:\/\/invoicefly.com\/product\/estimates-app\/\"><span style=\"font-weight: 400\">estimates app<\/span><\/a><span style=\"font-weight: 400\"> to build, track, and revise estimates from any device.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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We&#8217;ll [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":70367,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152,150],"tags":[],"ppma_author":[101],"class_list":["post-70559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estimating","category-invoicing-and-billing","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write an Estimate: 2025 Guide for Contractors<\/title>\n<meta name=\"description\" content=\"Learn how to write an estimate with step-by-step guidance, templates, tools, and examples. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=70559"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70559\/revisions"}],"predecessor-version":[{"id":88760,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70559\/revisions\/88760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/70367"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=70559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=70559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=70559"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=70559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}