{"id":70609,"date":"2025-07-22T15:07:54","date_gmt":"2025-07-22T14:07:54","guid":{"rendered":"https:\/\/invoicefly.com\/?p=70609"},"modified":"2026-02-13T11:10:21","modified_gmt":"2026-02-13T10:10:21","slug":"que-es-un-balance","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/what-is-a-balance-sheet\/","title":{"rendered":"Qu\u00e9 es un balance: 2025 Gu\u00eda para la peque\u00f1a empresa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70609\" class=\"elementor elementor-70609\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6297b0eb e-flex e-con-boxed e-con e-parent\" data-id=\"6297b0eb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22ef40ed elementor-widget elementor-widget-text-editor\" data-id=\"22ef40ed\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>A balance sheet is one of the most essential financial documents every small business owner should understand. Whether you\u2019re tracking cash flow, preparing income tax documents, or applying for a loan, this financial view gives insight into your business\u2019s overall health and net worth.<\/p>\n\n<p>In this 2025 guide, we\u2019ll break down:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What a balance sheet is<\/li>\n\n<li>How it works<\/li>\n\n<li>The key components involved<\/li>\n\n<li>Why it matters for small businesses<\/li>\n\n<li>How it&#8217;s used in financial modeling<\/li>\n\n<li>Limitations to keep in mind<\/li>\n\n<li>Real-world examples<\/li>\n\n<li>Who prepares it and why<\/li>\n<\/ul>\n\n<h2 id=\"h-what-is-a-balance-sheet\" class=\"wp-block-heading\"><strong>What Is a Balance Sheet?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-70613\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/bookkeeping-desk.jpg\" alt=\"Small business owner reviewing payment vouchers\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/bookkeeping-desk.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/bookkeeping-desk-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/bookkeeping-desk-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/bookkeeping-desk-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Reviewing invoices and receipts helps prepare accurate balance sheets.<\/figcaption>\n<\/figure>\n\n<p>As defined by <a href=\"https:\/\/www.investopedia.com\/terms\/b\/balancesheet.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Investopedia<\/a>, a balance sheet lists a company&#8217;s assets, liabilities, and shareholders&#8217; equity for an operating period. It provides the basis for computing rates of return for investors and evaluating a company&#8217;s capital structure.<\/p>\n\n<p>In short, it offers a view of what a company owns and owes, as well as the amount invested by shareholders. When used alongside other financial statements, like the income and cash flow statements, it can help conduct fundamental analysis and calculate important financial ratios.<\/p>\n\n<p>Used widely across the United States and globally, this document plays a key role in financial reporting and everyday business decisions. It applies to businesses of all types, including corporations, small businesses, and nonprofit organizations alike.<\/p>\n\n<p><strong>Accounting Equation:<\/strong><\/p>\n\n<p><em>Assets = Liabilities + Equity<\/em><\/p>\n\n<p>This simple formula underpins double-entry bookkeeping. According to the U.S. Small Business Administration, regularly updating this document is essential for tracking performance and making funding decisions.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-how-it-works\" class=\"wp-block-heading\"><strong>How It Works<\/strong><\/h2>\n\n<p>This document is typically created at the close of an accounting period \u2014 monthly, quarterly, or annually. It captures your current financial standing, including the value of what you own, what you owe, and how much is left for you or your shareholders.<\/p>\n\n<p>It also helps business owners understand how operations are financed, whether through owner contributions or borrowed money.<\/p>\n\n<h3 id=\"h-the-equation-in-action\" class=\"wp-block-heading\"><strong>The Equation in Action<\/strong><\/h3>\n\n<p>The structure follows the accounting equation: assets must always equal liabilities plus equity.<\/p>\n\n<p>If assets are greater than what the company owes, that indicates a positive net worth. The reverse may suggest financial strain or high risk.<\/p>\n\n<h3 id=\"h-special-considerations\" class=\"wp-block-heading\"><strong>Special Considerations<\/strong><\/h3>\n\n<p>A more detailed version (called a <a href=\"https:\/\/www.farseer.com\/blog\/classified-balance-sheet\/#:~:text=What's%20a%20Classified%20Balance%20Sheet,their%20characteristics%20and%20time%20frames.\" target=\"_blank\" rel=\"noreferrer noopener\">classified balance sheet<\/a>) splits assets and liabilities into short- and long-term categories. Public businesses must prepare theirs according to <a href=\"https:\/\/www.investopedia.com\/terms\/g\/gaap.asp\" target=\"_blank\" rel=\"noreferrer noopener\">GAAP<\/a> standards.<\/p>\n\n<p>This document can also include entries for deferred taxes, income tax due, or real estate holdings, depending on your business structure.<\/p>\n\n<h2 id=\"h-what-it-includes\" class=\"wp-block-heading\"><strong>What It Includes<\/strong><\/h2>\n\n<p>While formats vary, there are three primary categories: <strong>assets, liabilities, and equity.<\/strong> Each section may be broken down further.<\/p>\n\n<h3 id=\"h-current-assets\" class=\"wp-block-heading\"><strong>Current Assets<\/strong><\/h3>\n\n<p>These are short-term resources expected to be converted to cash or used within one year:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Cash and cash equivalents<\/li>\n\n<li>Accounts receivable<\/li>\n\n<li>Inventory<\/li>\n<\/ul>\n\n<p>These are a reliable indicator of near-term liquidity.<\/p>\n\n<h3 id=\"h-long-term-assets-non-current\" class=\"wp-block-heading\"><strong>Long-Term Assets (Non-Current)<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-70615\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/construction-excavator.jpg\" alt=\"Construction excavator loading dirt into dump truck\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/construction-excavator.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/construction-excavator-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/construction-excavator-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/construction-excavator-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Heavy machinery and equipment like excavators are part of fixed assets.<\/figcaption>\n<\/figure>\n\n<p>These provide value over time, not just within the current year. They\u2019re also known as fixed assets.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Property, Plant, and Equipment (PP&amp;E)<\/li>\n\n<li>Long-term investments and real estate<\/li>\n\n<li>Intangible assets like patents or goodwill<\/li>\n<\/ul>\n\n<h3 id=\"h-liabilities\" class=\"wp-block-heading\"><strong>Liabilities<\/strong><\/h3>\n\n<p>This section covers what your business is expected to pay, now or later. It includes short-term liabilities like unpaid invoices, and long-term obligations such as loans or lease payments.\u00a0<\/p>\n\n<p>Knowing what you owe helps you manage cash flow, plan investments, and give lenders or investors a clear sense of your financial risk.<\/p>\n\n<p><strong>Short-Term Liabilities:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Accounts payable<\/li>\n\n<li>Short-term debt and operating expenses<\/li>\n<\/ul>\n\n<p><strong>Long-Term Liabilities:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Business loans and long-term debt<\/li>\n\n<li>Deferred taxes<\/li>\n\n<li>Lease obligations<\/li>\n<\/ul>\n\n<p>You can find additional details in the <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/accounting\/balance-sheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">CFI\u2019s liabilities breakdown<\/a>.<\/p>\n\n<h3 id=\"h-equity\" class=\"wp-block-heading\"><strong>Equity<\/strong><\/h3>\n\n<p>Equity is the residual value remaining after liabilities are deducted from assets. It includes both capital invested and accumulated profits.<\/p>\n\n<p>Key components:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Common stock (in corporations)<\/li>\n\n<li>Retained earnings<\/li>\n\n<li>Owner contributions and withdrawals<\/li>\n<\/ul>\n\n<p>This section offers insight into how much value belongs to business owners or shareholders after all debts are cleared.<\/p>\n\n<p><strong>Read more: <\/strong>Understanding the difference between <a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\">gross profit vs net profit<\/a> can help clarify what contributes to retained earnings.<\/p>\n\n<h2 id=\"h-why-it-matters\" class=\"wp-block-heading\"><strong>Why It Matters<\/strong><\/h2>\n\n<p>Having this document in place provides several advantages for financial management and long-term planning. As well as general compliance, it can also guide your strategy and growth.<\/p>\n\n<h3 id=\"h-liquidity\" class=\"wp-block-heading\"><strong>Liquidity<\/strong><\/h3>\n\n<p>Maintaining enough liquid assets to pay your short-term debt is crucial. This section of the report allows you to calculate the current ratio and quick ratio. Both are key indicators of whether you can meet upcoming bills or payroll obligations.\u00a0<\/p>\n\n<p>A healthy liquidity position signals operational resilience to lenders and investors.<\/p>\n\n<p><strong>For example<\/strong>, if your business has $20,000 in current assets and $10,000 in current liabilities, your current ratio is <strong>2:1<\/strong>. This indicates you have twice as many liquid assets as short-term obligations, which is generally seen as a strong position.<\/p>\n\n<h3 id=\"h-leverage\" class=\"wp-block-heading\"><strong>Leverage<\/strong><\/h3>\n\n<p>Leverage refers to how much of your company\u2019s operations are financed through borrowed money. High leverage isn&#8217;t necessarily bad, but it requires careful oversight.\u00a0<\/p>\n\n<p>Using this financial statement, you can assess long-term debt, short-term obligations, and debt-to-equity ratios to ensure your business isn&#8217;t overextended.\u00a0<\/p>\n\n<p>This is especially important when applying for credit or renegotiating loan terms.<\/p>\n\n<h3 id=\"h-operational-efficiency\" class=\"wp-block-heading\"><strong>Operational Efficiency<\/strong><\/h3>\n\n<p>Efficient businesses generate more revenue from the resources they already have. By reviewing your fixed assets and comparing them to your revenue, you can calculate asset turnover ratios.\u00a0<\/p>\n\n<p>This helps you understand whether you&#8217;re getting strong returns from long-term assets like equipment, vehicles, or real estate. It also helps identify areas of underutilization or overinvestment.<\/p>\n\n<h3 id=\"h-rates-of-return\" class=\"wp-block-heading\"><strong>Rates of Return<\/strong><\/h3>\n\n<p>Alone, revenue alone doesn\u2019t tell us the full story. What really matters is how efficiently your business uses its resources to generate profit.\u00a0<\/p>\n\n<p>Metrics like return on assets (ROA) and return on equity (ROE) help you assess how well you&#8217;re generating profit from what you own and from what investors have put into the business.\u00a0<\/p>\n\n<p>These indicators are essential for internal evaluation and can be persuasive benchmarks when seeking funding or selling your business.<\/p>\n\n<p>To fully understand how profit levels impact financial health, it also helps to know your <a href=\"\/academy\/break-even-point-formula\/\" target=\"_blank\" rel=\"noreferrer noopener\">break-even point<\/a>.<\/p>\n\n<h2 id=\"h-how-is-the-balance-sheet-used-in-financial-modeling\" class=\"wp-block-heading\"><strong>How is the Balance Sheet used in Financial Modeling?<\/strong><\/h2>\n\n<p>This document is critical when forecasting or preparing budgets. It provides the foundation for many models that estimate future growth, funding needs, repayment capacity, and overall business performance.<\/p>\n\n<p>As the <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/financial-modeling\/what-is-financial-modeling\/\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate Finance Institute<\/a> explains, financial modeling typically involves:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Projecting changes to working capital and retained earnings<\/li>\n\n<li>Estimating long-term obligations and debt repayment schedules<\/li>\n\n<li>Accounting for depreciation of fixed assets<\/li>\n\n<li>Planning for capital expenditures like equipment or real estate<\/li>\n\n<li>Adjusting for shifts in shareholder equity<\/li>\n<\/ul>\n\n<p>For example, if you&#8217;re preparing to expand operations, a model built from your balance sheet data can help you determine how much external funding you&#8217;ll need, when you can repay it, and how it may affect your leverage or liquidity ratios.<\/p>\n\n<p>Lenders, investors, and advisors also use this information to assess your company\u2019s risk profile and growth potential.<\/p>\n\n<h2 id=\"h-known-limitations\" class=\"wp-block-heading\"><strong>Known Limitations<\/strong><\/h2>\n\n<p>It\u2019s a valuable tool, but it only gives you part of the picture. Here are a few things to be aware of:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>It reflects a single point in time.<\/strong> A financial position shown on one specific date may not capture seasonal changes, sudden shifts in operations, or upcoming liabilities. It\u2019s a static view, not a trendline.<\/li>\n\n<li><strong>Assets may be recorded at historical cost.<\/strong> Unless regularly revalued, assets like real estate or equipment may not represent true market value, leading to an understated or overstated balance sheet total.<\/li>\n\n<li><strong>Intangible asset valuation is often subjective.<\/strong> Goodwill, brand recognition, or intellectual property may be based on internal estimates or acquisition costs, which may not reflect fair value in the current market.<\/li>\n\n<li><strong>Some obligations may be excluded.<\/strong> Pending lawsuits, contingent liabilities, and off-balance sheet financing arrangements like operating leases aren\u2019t always captured, potentially masking financial risk.<\/li>\n\n<li><strong>Timing discrepancies can affect clarity.<\/strong> Receivables that have not yet been collected or expenses not yet paid may skew the short-term picture, particularly if accrual accounting is not applied consistently.<\/li>\n<\/ul>\n\n<p>For more informed financial analysis, it\u2019s best to review this statement in tandem with your income and cash flow statements. Together, these three documents offer a more complete view of your business\u2019s financial stability and performance over time.<\/p>\n\n<p>If you&#8217;re unsure how to account for uncollectible payments, here&#8217;s a guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-bad-debt-expense\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to calculate bad debt<\/a>.<\/p>\n\n<h2 id=\"h-sample-format\" class=\"wp-block-heading\"><strong>Sample Format<\/strong><\/h2>\n\n<p><strong>Sparkle Cleaners LLC (as of December 31, 2024)<\/strong><\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Assets<\/strong><\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>Cash<\/td>\n<td>$12,000<\/td>\n<\/tr>\n<tr>\n<td>Accounts Receivable<\/td>\n<td>$5,500<\/td>\n<\/tr>\n<tr>\n<td>Equipment (Fixed Asset)<\/td>\n<td>$20,000<\/td>\n<\/tr>\n<tr>\n<td><strong>Total Assets<\/strong><\/td>\n<td><strong>$37,500<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Liabilities<\/strong><\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>Accounts Payable<\/td>\n<td>$3,000<\/td>\n<\/tr>\n<tr>\n<td>Short-Term Loan<\/td>\n<td>$5,000<\/td>\n<\/tr>\n<tr>\n<td>Long-Term Loan<\/td>\n<td>$5,000<\/td>\n<\/tr>\n<tr>\n<td><strong>Total Liabilities<\/strong><\/td>\n<td><strong>$13,000<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Equity<\/strong><\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>Retained Earnings<\/td>\n<td>$24,500<\/td>\n<\/tr>\n<tr>\n<td><strong>Total Equity<\/strong><\/td>\n<td><strong>$24,500<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p><strong>Formula Check:<\/strong> $37,500 = $13,000 + $24,500<\/p>\n\n<p>This example confirms the numbers are in balance. This is a sign that your books are accurate and your financial records are on solid ground.\u00a0<\/p>\n\n<p>If your totals don\u2019t match, it usually points to a data entry error or a missing account adjustment.<\/p>\n\n<p>Want to keep your records clean and professional? Use one of our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">free invoice templates<\/a> to help you stay organised.<\/p>\n\n<h2 id=\"h-relevance-for-small-businesses\" class=\"wp-block-heading\"><strong>Relevance for Small Businesses<\/strong><\/h2>\n\n<p>If you\u2019re running a small business in the United States, this report is a must-have. It\u2019s essential for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Financial planning and internal reporting<\/li>\n\n<li>Preparing for income tax filings<\/li>\n\n<li>Proving financial viability to banks or investors<\/li>\n\n<li>Tracking net worth and retained earnings over time<\/li>\n<\/ul>\n\n<p>It also helps when you\u2019re selling the business, onboarding partners, or applying for grants or credit.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28043\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-who-prepares-it\" class=\"wp-block-heading\"><strong>Who Prepares It<\/strong><\/h2>\n\n<p>You can generate this statement using:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>An accountant or bookkeeper<\/li>\n\n<li>Accounting software like <a href=\"https:\/\/quickbooks.intuit.com\/r\/bookkeeping\/what-is-a-balance-sheet\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">QuickBooks<\/a><\/li>\n\n<li>A CPA for complex cases like long-term liabilities or real estate assets<\/li>\n<\/ul>\n\n<p>Most small businesses rely on digital tools that link general ledger entries to financial reports. Still, it\u2019s wise to consult a professional when filing taxes or applying for funding.<\/p>\n\n<h2 id=\"h-the-document-s-purpose\" class=\"wp-block-heading\"><strong>The Document\u2019s Purpose<\/strong><\/h2>\n\n<p>This financial report has several key uses and is essentially a foundation for confident planning and long-term sustainability:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Identifying how your resources are allocated<\/li>\n\n<li>Clarifying what your company owes vs. owns<\/li>\n\n<li>Supporting smart financial decisions<\/li>\n<\/ul>\n\n<p>Need simpler finances? Try Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Maker<\/a> \u2014 It\u2019s free!<\/p>\n\n<p>When used consistently, this report empowers you with accurate data, better control, and a clearer understanding of your company\u2019s bottom line.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94e9de3 e-flex e-con-boxed e-con e-parent\" data-id=\"94e9de3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58aabc0 elementor-widget elementor-widget-heading\" data-id=\"58aabc0\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About What Is A Balance Sheet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e424d9 e-flex e-con-boxed e-con e-parent\" data-id=\"5e424d9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-292269a elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"292269a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69cff32d7f0be\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-292269a\">\n                        <a href=\"#collapse-8065b3c69cff32d7f0be\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69cff32d7f0be\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69cff32d7f0be\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is a balance sheet?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69cff32d7f0be\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-292269a\" data-parent=\"#accordion-69cff32d7f0be\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">A Balance Sheet it\u2019s a financial statement showing assets, liabilities, and equity of a business, at a specific point in time.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-292269a\">\n                        <a href=\"#collapse-84be38469cff32d7f0be\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-84be38469cff32d7f0be\" aria-expanded=\"true\" aria-controls=\"Collapse-84be38469cff32d7f0be\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What are the 3 main parts?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-84be38469cff32d7f0be\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-292269a\" data-parent=\"#accordion-69cff32d7f0be\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Assets, liabilities, and equity.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-292269a\">\n                        <a href=\"#collapse-2fd8f7569cff32d7f0be\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2fd8f7569cff32d7f0be\" aria-expanded=\"true\" aria-controls=\"Collapse-2fd8f7569cff32d7f0be\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How often should it be updated?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2fd8f7569cff32d7f0be\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-292269a\" data-parent=\"#accordion-69cff32d7f0be\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Monthly or quarterly is recommended for small businesses.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-292269a\">\n                        <a href=\"#collapse-3dfd31269cff32d7f0be\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3dfd31269cff32d7f0be\" aria-expanded=\"true\" aria-controls=\"Collapse-3dfd31269cff32d7f0be\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is it the same as a profit and loss statement?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3dfd31269cff32d7f0be\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-292269a\" data-parent=\"#accordion-69cff32d7f0be\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">No. This document is a snapshot of financial position; a profit and loss statement tracks performance over time.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-292269a\">\n                        <a href=\"#collapse-7e8e20d69cff32d7f0be\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7e8e20d69cff32d7f0be\" aria-expanded=\"true\" aria-controls=\"Collapse-7e8e20d69cff32d7f0be\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What should I do if my balance sheet doesn&#039;t balance?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7e8e20d69cff32d7f0be\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-292269a\" data-parent=\"#accordion-69cff32d7f0be\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">If your totals don\u2019t match, check for data entry mistakes or a missing account. It\u2019s usually a small error, but you might need help from your bookkeeper or accountant to find it.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is a balance sheet?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">A Balance Sheet it\u2019s a financial statement showing assets, liabilities, and equity of a business, at a specific point in time.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What are the 3 main parts?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Assets, liabilities, and equity.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. 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In this 2025 guide, we\u2019ll break down: What Is a Balance [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":70425,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[101],"class_list":["post-70609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Balance Sheet: 2025 Guide for Small Businesses &amp; Contractors<\/title>\n<meta name=\"description\" content=\"Learn what a balance sheet is and how to use it in 2025. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=70609"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70609\/revisions"}],"predecessor-version":[{"id":88813,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70609\/revisions\/88813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/70425"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=70609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=70609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=70609"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=70609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}