{"id":70656,"date":"2025-07-23T16:40:44","date_gmt":"2025-07-23T15:40:44","guid":{"rendered":"https:\/\/invoicefly.com\/?p=70656"},"modified":"2026-02-13T11:24:44","modified_gmt":"2026-02-13T10:24:44","slug":"como-evitar-devoluciones","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/how-to-avoid-chargeback\/","title":{"rendered":"\u00bfC\u00f3mo proteger su empresa frente a una devoluci\u00f3n de cargo? Gu\u00eda 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70656\" class=\"elementor elementor-70656\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43455b2e e-flex e-con-boxed e-con e-parent\" data-id=\"43455b2e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61bfe9fe elementor-widget elementor-widget-text-editor\" data-id=\"61bfe9fe\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Chargebacks are one of the most frustrating challenges for small businesses in 2025. Whether you&#8217;re using platforms like PayPal or credit card processors like Stripe, chargebacks can mean lost revenue, fees, and damaged reputations.<\/p>\n\n<p>But the good news is they&#8217;re preventable.\u00a0<\/p>\n\n<p>In this guide, we&#8217;ll break down exactly what chargebacks are, why they happen, and the step-by-step strategies you can take to protect your business and reduce their impact.<\/p>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"563\" class=\"wp-image-70659\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/business-woman-protecting-business-from-chargebacks.jpg\" alt=\"Small business owner protecting her business against chargebacks\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/business-woman-protecting-business-from-chargebacks.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/business-woman-protecting-business-from-chargebacks-300x169.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/business-woman-protecting-business-from-chargebacks-768x432.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/business-woman-protecting-business-from-chargebacks-710x400.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Small business owner protecting her business against chargebacks<\/figcaption>\n<\/figure>\n\n<h2 id=\"h-what-is-a-chargeback\" class=\"wp-block-heading\"><strong>What is a Chargeback?<\/strong><\/h2>\n\n<p>A chargeback happens when a customer disputes a charge with their bank or card issuer. They ask for a refund directly instead of contacting your business. If approved, the money is pulled from your account without your say.<\/p>\n\n<p>Originally designed to protect consumers from fraud, chargebacks now often lead to serious losses for small businesses. Every dispute comes with a non-refundable fee (typically $15\u2013$100), even if you win the case.<\/p>\n\n<p>It\u2019s essentially a forced refund that bypasses your refund policy entirely.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-why-do-chargebacks-happen\" class=\"wp-block-heading\"><strong>Why do Chargebacks happen?<\/strong><\/h2>\n\n<p>Understanding why chargebacks occur is the first step in preventing them. Common reasons include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Fraud or unauthorized transactions<\/li>\n\n<li>Unrecognized charges (often due to unclear billing names)<\/li>\n\n<li>Duplicate or incorrect billing<\/li>\n\n<li>Products that are damaged, defective, or never delivered<\/li>\n\n<li>General dissatisfaction with the product or service<\/li>\n\n<li>Poor communication or unclear return\/refund policies<\/li>\n<\/ul>\n\n<h2 id=\"h-why-are-chargebacks-bad-for-business\" class=\"wp-block-heading\"><strong>Why are chargebacks bad for business?<\/strong><\/h2>\n\n<p>They\u2019re not just annoying, they\u2019re expensive and they add up fast. Here&#8217;s what they can cost you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Lost product + payment<\/strong><\/li>\n\n<li><strong>Chargeback fees<\/strong> from your processor ($20\u2013$50 per dispute)<\/li>\n\n<li><strong>Higher payment processing rates<\/strong><\/li>\n\n<li><strong>Reputation damage<\/strong> (risk label from banks)<\/li>\n\n<li><strong>Time + staff resources<\/strong><\/li>\n<\/ul>\n\n<p>According to <a href=\"https:\/\/risk.lexisnexis.com\/insights-resources\/research\/us-ca-true-cost-of-fraud-study\" target=\"_blank\" rel=\"noreferrer noopener\">LexisNexis<\/a>, the real cost of a chargeback is 2\u20133x the original transaction amount. That means for every US$1 lost, businesses actually pay US$3.75 when you include fees, lost merchandise, and operational costs.<\/p>\n\n<p><strong>Tip: <\/strong>When building <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial projections<\/a>, include chargebacks as part of your risk or bad debt category.\u00a0<\/p>\n\n<h2 id=\"h-how-many-chargebacks-are-normal-for-business\" class=\"wp-block-heading\"><strong>How Many Chargebacks are normal for business?<\/strong><\/h2>\n\n<p>Most providers expect your chargeback rate to stay under 1%. Ideally, you\u2019ll want to keep it closer to 0.5%.<\/p>\n\n<p>Here\u2019s a quick benchmark:<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Monthly Transactions<\/strong><\/td>\n<td><strong>Max Disputes (to stay &lt;1%)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>500<\/td>\n<td>2\u20133<\/td>\n<\/tr>\n<tr>\n<td>1,000<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td>10,000<\/td>\n<td>50<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p>For example, <a href=\"https:\/\/stripe.com\/resources\/more\/eight-ways-to-reduce-chargebacks\" target=\"_blank\" rel=\"noreferrer noopener\">Stripe<\/a> considers a <strong>dispute rate above 0.75%\u20131%<\/strong> to be <em>high risk<\/em>. Merchants with high dispute rates may face account reviews, withheld payouts, or even termination.<\/p>\n\n<p><strong>Note<\/strong>! This can directly affect your overall <a href=\"https:\/\/invoicefly.com\/academy\/calculate-cash-flow-formula\/\" target=\"_blank\" rel=\"noreferrer noopener\">cash flow formula<\/a> and budgeting accuracy.<\/p>\n\n<h2 id=\"h-9-ways-your-business-can-avoid-or-reduce-their-number-of-chargebacks\" class=\"wp-block-heading\"><strong>9 ways your business can avoid or reduce their number of chargebacks<\/strong><\/h2>\n\n<h3 id=\"h-1-prioritize-security-for-online-and-in-person-payments\" class=\"wp-block-heading\"><strong>1: Prioritize security for online and in-person payments<\/strong><\/h3>\n\n<p>Use fraud prevention tools like:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>3D Secure (3DS)<\/li>\n\n<li>Stripe Radar or PayPal Seller Protection<\/li>\n\n<li>Address Verification Service (AVS) &amp; CVV checks<\/li>\n\n<li>Chip readers and ID checks for in-person payments<\/li>\n<\/ul>\n\n<h3 id=\"h-2-have-clear-return-and-refund-policies\" class=\"wp-block-heading\"><strong>2: Have clear return and refund policies<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Timeframe for returns<\/li>\n\n<li>Condition requirements<\/li>\n\n<li>Who pays return shipping<\/li>\n\n<li>Processing time for refunds<\/li>\n\n<li>Exclusions or non-returnable items<\/li>\n<\/ul>\n\n<p>Log everything in your <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\" target=\"_blank\" rel=\"noreferrer noopener\">small business bookkeeping<\/a> software for easy reference and to avoid confusion.<\/p>\n\n<h3 id=\"h-3-keep-online-inventory-up-to-date\" class=\"wp-block-heading\"><strong>3: Keep online inventory up to date<\/strong><\/h3>\n\n<p>Nothing frustrates customers more than ordering something that&#8217;s actually out of stock. Delayed or canceled orders are a leading cause of chargebacks.<\/p>\n\n<p>Update your inventory in real-time across all sales channels. If you sell on multiple platforms, use inventory management software that syncs stock levels automatically.<\/p>\n\n<p>\u00a0If something\u2019s out of stock:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Notify the customer ASAP<\/li>\n\n<li>Offer an alternative, backorder, or refund<\/li>\n<\/ul>\n\n<h3 id=\"h-4-be-clear-with-product-descriptions\" class=\"wp-block-heading\"><strong>4: Be clear with product descriptions<\/strong><\/h3>\n\n<p>Misleading or unclear product descriptions lead to disappointed buyers and disputes. Use accurate descriptions, multiple high-quality photos, and detailed size charts.<\/p>\n\n<p>Avoid disappointment by setting expectations:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use clear images and size charts<\/li>\n\n<li>List materials, dimensions, and what\u2019s included<\/li>\n\n<li>Explain limitations or technical requirements for digital products<\/li>\n<\/ul>\n\n<h3 id=\"h-5-be-accessible\" class=\"wp-block-heading\"><strong>5: Be accessible<\/strong><\/h3>\n\n<p>Many disputes happen simply because customers can&#8217;t reach you. Provide easy ways for customers to contact you before they escalate issues to their bank.\u00a0<\/p>\n\n<p>Offer:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Email, phone, or live chat<\/li>\n\n<li>Replies within 24 hours<\/li>\n\n<li>Friendly and empowered support staff<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"666\" class=\"wp-image-70661\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-responding-to-customer-to-avoid-chargebacks.jpg\" alt=\"Customer service operator responding to customer to avoid chargebacks\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-responding-to-customer-to-avoid-chargebacks.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-responding-to-customer-to-avoid-chargebacks-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-responding-to-customer-to-avoid-chargebacks-768x511.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/small-business-owner-responding-to-customer-to-avoid-chargebacks-710x473.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Provide easy ways for customers to contact you<\/figcaption>\n<\/figure>\n\n<h3 id=\"h-6-provide-free-trials-with-no-hidden-costs\" class=\"wp-block-heading\"><strong>6: Provide free trials, with no hidden costs<\/strong><\/h3>\n\n<p>For subscription services or digital products, offer free trials so customers can test before committing to paid plans. Make sure automatic billing dates and amounts are crystal clear.<\/p>\n\n<p>Send email reminders before trial periods end and before charging recurring fees. Surprise charges are a major cause of PayPal chargebacks and credit card disputes.<\/p>\n\n<p>Always get explicit consent before charging customers, and make it easy to cancel subscriptions.<\/p>\n\n<h3 id=\"h-7-make-sure-your-real-company-name-is-displayed-on-credit-card-statements\" class=\"wp-block-heading\"><strong>7: Make sure your real company name is displayed on credit card statements<\/strong><\/h3>\n\n<p>Customers often file chargebacks for charges they don&#8217;t recognize. If your business operates under a different name than what appears on credit card statements, you&#8217;re asking for trouble.<\/p>\n\n<p>Instead of using abbreviated LLC names or parent company names, display your recognizable business name. For example, use &#8220;ABC T-shirt Store&#8221; instead of &#8220;ABC Holdings LLC.&#8221;<\/p>\n\n<p>Work with your payment processor to update how your business appears on statements. This simple change can dramatically reduce &#8220;unrecognized charge&#8221; disputes.<\/p>\n\n<h3 id=\"h-8-implement-an-automated-chargeback-protection-solution\" class=\"wp-block-heading\"><strong>8: Implement an automated chargeback protection solution<\/strong><\/h3>\n\n<p>Many payment processors now offer automated chargeback protection services. These tools fight disputes on your behalf using transaction data and evidence.<\/p>\n\n<p>For example, <a href=\"https:\/\/www.paypal.com\/us\/brc\/article\/how-to-reduce-chargebacks\" target=\"_blank\" rel=\"noreferrer noopener\">PayPal Seller Protection<\/a> helps cover eligible transactions against unauthorised payments and items not received. It\u2019s included in your standard PayPal fees and can help you recover funds if you meet the criteria (like providing tracking info and shipping to the confirmed address).\u00a0<\/p>\n\n<h3 id=\"h-9-analyze-and-address-chargeback-patterns\" class=\"wp-block-heading\"><strong>9: Analyze and address chargeback patterns<\/strong><\/h3>\n\n<p>Use reporting tools to identify trends in your chargebacks. Look for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Products with high dispute rates<\/li>\n\n<li>Seasonal spikes<\/li>\n\n<li>Specific reasons or geographies<\/li>\n\n<li>Post-launch patterns for new items<\/li>\n<\/ul>\n\n<p><strong>Tip:<\/strong> Set alerts and review chargeback data monthly to catch problems early. <a href=\"https:\/\/business.bankofamerica.com\/resources\/ways-to-reduce-chargebacks\" target=\"_blank\" rel=\"noreferrer noopener\">Bank of America <\/a>recommends acting before your dispute ratio hits 1%.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28043\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-final-thoughts\" class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n<p>Preventing chargebacks is all about great service, clear policies, and proactive tools. From secure payments to fast refunds, each step reduces the chance of disputes. Most importantly, empower your customers to talk to you <em>before<\/em> going to the bank.<\/p>\n\n<p>If you&#8217;re tracking dispute costs in your financials, factor in chargebacks like bad debt or refund expenses. Learn how to create <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial projections<\/a> with our full guide.<\/p>\n\n<p>Need an easier way to manage transactions and protect your income?<\/p>\n\n<p><strong>Best invoicing solution for small business, freelancers &amp; contractors? Try <\/strong><a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Invoice Fly\u2019s Invoice Maker<\/strong><\/a><strong> \u2014 It\u2019s free!<\/strong><\/p>\n\n<p>Also explore our Free <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Generator<\/a> and <a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/break-even-point-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Break-even Point Calculator<\/a>.<\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-477fb58 e-flex e-con-boxed e-con e-parent\" data-id=\"477fb58\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4795563 elementor-widget elementor-widget-heading\" data-id=\"4795563\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About What Is A Balance Sheet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82e60db e-flex e-con-boxed e-con e-parent\" data-id=\"82e60db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed0968 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"3ed0968\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0f953acd66\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-3ed0968\">\n                        <a href=\"#collapse-8065b3c69d0f953acd66\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0f953acd66\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0f953acd66\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Can a chargeback be stopped?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0f953acd66\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-3ed0968\" data-parent=\"#accordion-69d0f953acd66\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes. If you catch a customer complaint early and resolve it directly, you can often prevent a formal dispute.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-3ed0968\">\n                        <a href=\"#collapse-84be38469d0f953acd66\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-84be38469d0f953acd66\" aria-expanded=\"true\" aria-controls=\"Collapse-84be38469d0f953acd66\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is the typical cause of a chargeback?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-84be38469d0f953acd66\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-3ed0968\" data-parent=\"#accordion-69d0f953acd66\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">According to Investopedia, the top causes include unrecognized charges and unmet expectations.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-3ed0968\">\n                        <a href=\"#collapse-2fd8f7569d0f953acd66\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2fd8f7569d0f953acd66\" aria-expanded=\"true\" aria-controls=\"Collapse-2fd8f7569d0f953acd66\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Do customers win chargebacks?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2fd8f7569d0f953acd66\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-3ed0968\" data-parent=\"#accordion-69d0f953acd66\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes, about 60\u201370% of the time. That\u2019s why prevention is key.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-3ed0968\">\n                        <a href=\"#collapse-3dfd31269d0f953acd66\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3dfd31269d0f953acd66\" aria-expanded=\"true\" aria-controls=\"Collapse-3dfd31269d0f953acd66\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is it worth it to fight a chargeback?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3dfd31269d0f953acd66\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-3ed0968\" data-parent=\"#accordion-69d0f953acd66\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes, if you have delivery proof, receipts, and customer messages. Winning reduces your dispute ratio.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-3ed0968\">\n                        <a href=\"#collapse-7e8e20d69d0f953acd66\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7e8e20d69d0f953acd66\" aria-expanded=\"true\" aria-controls=\"Collapse-7e8e20d69d0f953acd66\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is the best excuse for a chargeback?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7e8e20d69d0f953acd66\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-3ed0968\" data-parent=\"#accordion-69d0f953acd66\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Customers often cite fraud, but other excuses include \"item not received\" or \"not as described.\"<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-3ed0968\">\n                        <a href=\"#collapse-70c60b669d0f953acd66\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-70c60b669d0f953acd66\" aria-expanded=\"true\" aria-controls=\"Collapse-70c60b669d0f953acd66\">\n                            \n                            <span class=\"ekit-accordion-title\">6. How do I decline a chargeback?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-70c60b669d0f953acd66\" class=\" show collapse\" aria-labelledby=\"primaryHeading-5-3ed0968\" data-parent=\"#accordion-69d0f953acd66\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Submit strong evidence during the dispute window. Use shipping info, receipts, or screenshots.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-6-3ed0968\">\n                        <a href=\"#collapse-9c7b5fa69d0f953acd66\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-9c7b5fa69d0f953acd66\" aria-expanded=\"true\" aria-controls=\"Collapse-9c7b5fa69d0f953acd66\">\n                            \n                            <span class=\"ekit-accordion-title\">7. Do chargebacks hurt your credit score?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-9c7b5fa69d0f953acd66\" class=\" show collapse\" aria-labelledby=\"primaryHeading-6-3ed0968\" data-parent=\"#accordion-69d0f953acd66\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">No, but they can affect your business relationship with processors, which impacts your ability to grow.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Can a chargeback be stopped?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Yes. If you catch a customer complaint early and resolve it directly, you can often prevent a formal dispute.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What is the typical cause of a chargeback?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">According to Investopedia, the top causes include unrecognized charges and unmet expectations.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Do customers win chargebacks?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Yes, about 60\u201370% of the time. That\u2019s why prevention is key.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Is it worth it to fight a chargeback?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Yes, if you have delivery proof, receipts, and customer messages. Winning reduces your dispute ratio.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What is the best excuse for a chargeback?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Customers often cite fraud, but other excuses include \\\"item not received\\\" or \\\"not as described.\\\"<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"6. How do I decline a chargeback?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Submit strong evidence during the dispute window. Use shipping info, receipts, or screenshots.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"7. Do chargebacks hurt your credit score?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">No, but they can affect your business relationship with processors, which impacts your ability to grow.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Chargebacks are one of the most frustrating challenges for small businesses in 2025. Whether you&#8217;re using platforms like PayPal or credit card processors like Stripe, chargebacks can mean lost revenue, fees, and damaged reputations. But the good news is they&#8217;re preventable.\u00a0 In this guide, we&#8217;ll break down exactly what chargebacks are, why they happen, and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":70718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[100],"class_list":["post-70656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chargeback: How To Protect Your Business Against It? | Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn how to tackle chargebacks effectively and protect your small business from lost revenue and reputational damage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/como-evitar-devoluciones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Protect Your Business Against A Chargeback? 2025 Guide\" \/>\n<meta property=\"og:description\" content=\"Learn how to tackle chargebacks effectively and protect your small business from lost revenue and reputational damage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/como-evitar-devoluciones\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-23T15:40:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:24:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-Protect-your-Small-Business-Against-Chargebacks.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"How To Protect Your Business Against A Chargeback? 2025 Guide\",\"datePublished\":\"2025-07-23T15:40:44+00:00\",\"dateModified\":\"2026-02-13T10:24:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/\"},\"wordCount\":1210,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-Protect-your-Small-Business-Against-Chargebacks.webp\",\"articleSection\":[\"Financial Management\",\"Manage your business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/\",\"name\":\"Chargeback: How To Protect Your Business Against It? | Invoice Fly\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-Protect-your-Small-Business-Against-Chargebacks.webp\",\"datePublished\":\"2025-07-23T15:40:44+00:00\",\"dateModified\":\"2026-02-13T10:24:44+00:00\",\"description\":\"Learn how to tackle chargebacks effectively and protect your small business from lost revenue and reputational damage.\",\"breadcrumb\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#primaryimage\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-Protect-your-Small-Business-Against-Chargebacks.webp\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-Protect-your-Small-Business-Against-Chargebacks.webp\",\"width\":1552,\"height\":1034,\"caption\":\"How To Protect Your Small Business Against Chargebacks\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Invoice Fly\",\"item\":\"https:\/\/invoicefly.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Manage your business\",\"item\":\"https:\/\/invoicefly.com\/academy\/category\/manage-your-business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Financial Management\",\"item\":\"https:\/\/invoicefly.com\/academy\/category\/manage-your-business\/financial-management\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How To Protect Your Business Against A Chargeback? 2025 Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/invoicefly.com\/#website\",\"url\":\"https:\/\/invoicefly.com\/\",\"name\":\"Invoice Fly\",\"description\":\"The Best Invoice App\",\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"alternateName\":\"Invoice Fly\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/invoicefly.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/invoicefly.com\/#organization\",\"name\":\"Invoice Fly\",\"alternateName\":\"Invoice Fly\",\"url\":\"https:\/\/invoicefly.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"width\":524,\"height\":113,\"caption\":\"Invoice Fly\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/invoiceflyapp\/\",\"https:\/\/www.instagram.com\/invoiceflyapp\/\",\"https:\/\/www.tiktok.com\/@invoicefly\",\"https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg\"],\"description\":\"Invoice Fly helps you send estimates & invoices, collect credit card and online payments fast, build reports, track expenses, organize your clients and items and run your home service business with ease.\\u2028\",\"legalName\":\"Invoice Fly\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\",\"name\":\"Jennifer Allerson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/image\/dab4c11b660ead9e056622a3e2044ab1\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g\",\"caption\":\"Jennifer Allerson\"},\"description\":\"Jennifer Allerson - Author Profile Name: Jennifer Allerson Email: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Professional Status: Senior Copywriter and Content Strategist Location: Alella (Barcelona), Spain About Jennifer Allerson Jennifer Allerson is a seasoned Senior Copywriter and Content Strategist with over a decade of experience crafting impactful narratives for global brands, agencies, and startups. Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. Visit www.jenallerson.com to explore her portfolio and services.\",\"sameAs\":[\"https:\/\/www.jenallerson.com\",\"https:\/\/www.linkedin.com\/in\/jenallerson\/\"],\"gender\":\"Female\",\"award\":[\"MBA in Marketing & Economics\",\"Stockholm School of Economics\",\"Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration\",\"University of Illinois\",\"USA (Graduated in Top 10%\",\"2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)\"],\"knowsAbout\":[\"Creative Copywriting: Crafting brand messaging for ads\",\"websites\",\"blogs\",\"product descriptions\",\"social posts\",\"and scripts that inspire action. UX Writing: Developing intuitive microcopy\",\"onboarding flows\",\"and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites\",\"blogs\",\"and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails\",\"SMS\",\"and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn\",\"X\",\"Forbes\",\"and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US\",\"UK\",\"and European markets in English\",\"Spanish\",\"Catalan\",\"and French. Content Strategy: Aligning content with business goals\",\"user journeys\",\"and brand identity for maximum impact.\"],\"knowsLanguage\":[\"English\",\"Spanish\"],\"jobTitle\":\"Senior Copywriter and Content Strategist\",\"worksFor\":\"Senior Copywriter and Content Strategist\",\"url\":\"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Contracargos: \u00bfC\u00f3mo proteger su empresa frente a \u00e9l? | Invoice Fly","description":"Aprenda a hacer frente a las devoluciones de cargo de forma eficaz y proteja a su peque\u00f1a empresa de la p\u00e9rdida de ingresos y de los da\u00f1os a su reputaci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/invoicefly.com\/es\/academia\/como-evitar-devoluciones\/","og_locale":"es_ES","og_type":"article","og_title":"How To Protect Your Business Against A Chargeback? 2025 Guide","og_description":"Learn how to tackle chargebacks effectively and protect your small business from lost revenue and reputational damage.","og_url":"https:\/\/invoicefly.com\/es\/academia\/como-evitar-devoluciones\/","og_site_name":"Invoice Fly","article_publisher":"https:\/\/www.facebook.com\/invoiceflyapp\/","article_published_time":"2025-07-23T15:40:44+00:00","article_modified_time":"2026-02-13T10:24:44+00:00","og_image":[{"width":1552,"height":1034,"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-Protect-your-Small-Business-Against-Chargebacks.webp","type":"image\/webp"}],"author":"Jennifer Allerson","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jennifer Allerson","Tiempo de lectura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#article","isPartOf":{"@id":"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/"},"author":{"name":"Jennifer Allerson","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023"},"headline":"How To Protect Your Business Against A Chargeback? 2025 Guide","datePublished":"2025-07-23T15:40:44+00:00","dateModified":"2026-02-13T10:24:44+00:00","mainEntityOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/"},"wordCount":1210,"publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-Protect-your-Small-Business-Against-Chargebacks.webp","articleSection":["Financial Management","Manage your business"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/","url":"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/","name":"Contracargos: \u00bfC\u00f3mo proteger su empresa frente a \u00e9l? | Invoice Fly","isPartOf":{"@id":"https:\/\/invoicefly.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#primaryimage"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-Protect-your-Small-Business-Against-Chargebacks.webp","datePublished":"2025-07-23T15:40:44+00:00","dateModified":"2026-02-13T10:24:44+00:00","description":"Aprenda a hacer frente a las devoluciones de cargo de forma eficaz y proteja a su peque\u00f1a empresa de la p\u00e9rdida de ingresos y de los da\u00f1os a su reputaci\u00f3n.","breadcrumb":{"@id":"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#primaryimage","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-Protect-your-Small-Business-Against-Chargebacks.webp","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/How-to-Protect-your-Small-Business-Against-Chargebacks.webp","width":1552,"height":1034,"caption":"How To Protect Your Small Business Against Chargebacks"},{"@type":"BreadcrumbList","@id":"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Invoice Fly","item":"https:\/\/invoicefly.com\/"},{"@type":"ListItem","position":2,"name":"Manage your business","item":"https:\/\/invoicefly.com\/academy\/category\/manage-your-business\/"},{"@type":"ListItem","position":3,"name":"Financial Management","item":"https:\/\/invoicefly.com\/academy\/category\/manage-your-business\/financial-management\/"},{"@type":"ListItem","position":4,"name":"How To Protect Your Business Against A Chargeback? 2025 Guide"}]},{"@type":"WebSite","@id":"https:\/\/invoicefly.com\/#website","url":"https:\/\/invoicefly.com\/","name":"Invoice Fly","description":"La Mejor App de Facturaci\u00f3n","publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"alternateName":"Invoice Fly","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/invoicefly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/invoicefly.com\/#organization","name":"Invoice Fly","alternateName":"Invoice Fly","url":"https:\/\/invoicefly.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","width":524,"height":113,"caption":"Invoice Fly"},"image":{"@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/invoiceflyapp\/","https:\/\/www.instagram.com\/invoiceflyapp\/","https:\/\/www.tiktok.com\/@invoicefly","https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg"],"description":"Invoice Fly te ayuda a enviar presupuestos y facturas, cobrar tarjetas de cr\u00e9dito y pagos en l\u00ednea r\u00e1pidamente, generar informes, rastrear gastos, organizar tus clientes y art\u00edculos y administrar tu negocio de servicios del hogar con facilidad.","legalName":"Invoice Fly"},{"@type":"Person","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023","name":"Jennifer Allerson","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/image\/dab4c11b660ead9e056622a3e2044ab1","url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","caption":"Jennifer Allerson"},"description":"Jennifer Allerson - Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=70656"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70656\/revisions"}],"predecessor-version":[{"id":88854,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/70656\/revisions\/88854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/70718"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=70656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=70656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=70656"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=70656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}