{"id":71746,"date":"2025-07-31T09:44:56","date_gmt":"2025-07-31T08:44:56","guid":{"rendered":"https:\/\/invoicefly.com\/?p=71746"},"modified":"2026-02-13T11:10:18","modified_gmt":"2026-02-13T10:10:18","slug":"contabilidad-de-ejercicio","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/accrual-basis-accounting\/","title":{"rendered":"\u00bfQu\u00e9 es la contabilidad de ejercicio?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"71746\" class=\"elementor elementor-71746\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4421eef9 e-flex e-con-boxed e-con e-parent\" data-id=\"4421eef9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6201b7 elementor-widget elementor-widget-text-editor\" data-id=\"4a6201b7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>If you run a small business or work as a contractor, understanding how your money moves is key to making smarter financial decisions. Accrual basis accounting is a method that records income when it\u2019s earned and expenses when they\u2019re incurred, regardless of when cash changes hands. This approach follows the accrual concept and gives you a true, period\u2011by\u2011period view of your company\u2019s performance, which is crucial for planning, growth, and tax compliance.<\/p>\n\n<p>In this guide, we\u2019ll break down:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>How the accrual method works with real-world examples<\/li>\n\n<li>Key differences between accrual and cash accounting<\/li>\n\n<li>How it affects your bottom line, nonprofits, and business operations<\/li>\n\n<li>When small businesses should adopt accrual basis accounting<\/li>\n<\/ul>\n\n<h2 id=\"h-what-is-accrual-accounting\" class=\"wp-block-heading\"><strong>What Is Accrual Accounting?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-71754\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/what-is-accrual-accounting.jpg\" alt=\"Investor or accountant analyzing financial statements with calculator and tablet showing charts.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/what-is-accrual-accounting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/what-is-accrual-accounting-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/what-is-accrual-accounting-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/what-is-accrual-accounting-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Investor or accountant analyzing financial statements with calculator and clipboard showing charts.<\/figcaption>\n<\/figure>\n\n<p>Accrual accounting is the financial accounting method most businesses use to get an accurate picture of profitability. It follows the matching principle, which pairs income and related expenses in the same reporting period.\u00a0<\/p>\n\n<p>This method is part of Generally Accepted Accounting Principles (GAAP) and is often required by the IRS for businesses with inventory or revenues <a href=\"https:\/\/www.investopedia.com\/terms\/a\/accrualaccounting.asp\" target=\"_blank\" rel=\"noreferrer noopener\">above $25 million<\/a>.<\/p>\n\n<p><strong>How it works:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Revenue is recorded when you deliver a product or service to the customer, even if you haven\u2019t received payment yet.<\/li>\n\n<li>Expenses are recorded when you receive the benefit of goods or services, even if the bill hasn\u2019t been paid.<\/li>\n<\/ul>\n\n<p><strong>Example:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>You finish a $5,000 landscaping job in December and invoice the client, but the check arrives in January. Under accrual accounting, you record $5,000 revenue in December.<\/li>\n\n<li>You receive building materials in June but pay the supplier in July. The expense is recorded in June because that\u2019s when the materials contributed to your operations.<\/li>\n<\/ul>\n\n<p>Accrual accounting produces financial statements that reflect true business operating performance, including cost of goods sold (COGS), operating expenses, and assets on the balance sheet.<\/p>\n\n<p>For a full bookkeeping overview, read<a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Small Business Bookkeeping<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-what-is-an-accrual-simple-explanation\" class=\"wp-block-heading\"><strong>What is an Accrual? (Simple Explanation)<\/strong><\/h2>\n\n<p>An accrual is any earned revenue or incurred expense not yet received or paid. It reflects the economic reality of your business, not just cash inflows or cash payments.<\/p>\n\n<p><strong>Examples of accruals:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Accrued revenue:<\/strong> A consulting firm completes a project in March, sends an invoice, and expects payment in April.<\/li>\n\n<li><strong>Accrued expense:<\/strong> A contractor uses electricity for a February project but won\u2019t get the utility bill until March.<\/li>\n<\/ul>\n\n<p>Accruals are essential because they:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Keep your income statement and balance sheet accurate.<\/li>\n\n<li>Help you spot future cash needs and incoming payments.<\/li>\n\n<li>Ensure compliance with accepted accounting principles GAAP.<\/li>\n<\/ul>\n\n<p>For profit retention insights and how accruals impact equity, see our guide on<a href=\"https:\/\/invoicefly.com\/academy\/calculate-retained-earnings\/\" target=\"_blank\" rel=\"noreferrer noopener\"> How to Calculate Retained Earnings<\/a>.<\/p>\n\n<h2 id=\"h-how-accrual-accounting-works\" class=\"wp-block-heading\"><strong>How Accrual Accounting Works<\/strong><\/h2>\n\n<p>Under accrual accounting, every transaction is captured as soon as it impacts your business, not your bank account. There are two main categories:<\/p>\n\n<h3 id=\"h-1-accrued-revenues-assets\" class=\"wp-block-heading\"><strong>1. Accrued Revenues (Assets)<\/strong><\/h3>\n\n<p>Revenue is recorded when earned, often as accounts receivable.\u00a0<\/p>\n\n<p>Example:<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Date<\/strong><\/td>\n<td><strong>Transaction<\/strong><\/td>\n<td><strong>Amount<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Dec 10<\/td>\n<td>Service delivered to client<\/td>\n<td>$4,000<\/td>\n<\/tr>\n<tr>\n<td>Dec 15<\/td>\n<td>Invoice sent (payment Jan 5)<\/td>\n<td>$4,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p>This improves planning for cash inflows and shows your bottom line accurately.<\/p>\n\n<h3 id=\"h-2-accrued-expenses-liabilities\" class=\"wp-block-heading\"><strong>2. Accrued Expenses (Liabilities)<\/strong><\/h3>\n\n<p>Expenses are recognized when incurred, even if the cash account hasn\u2019t been hit.<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td>Date<\/td>\n<td>Expense<\/td>\n<td>Amount<\/td>\n<\/tr>\n<tr>\n<td>Jan 28<\/td>\n<td>Utility bill for January<\/td>\n<td>$300<\/td>\n<\/tr>\n<tr>\n<td>Feb 05<\/td>\n<td>Payment issued<\/td>\n<td>$300<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p>Accrued expenses capture line items like materials, utilities, or payroll that affect business operating decisions.<\/p>\n\n<p><strong>Pro Tip:<\/strong> Use an accounting system or ERP to automatically create these journal entries, reduce human errors, and simplify review and approval.<\/p>\n\n<h2 id=\"h-prepaid-expenses-vs-accrued-expenses\" class=\"wp-block-heading\"><strong>Prepaid Expenses vs. Accrued Expenses<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-71755\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/prepaid-vs-accrued-expenses.jpg\" alt=\"Businessman using tablet with digital insurance and contract icons representing prepaid expenses.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/prepaid-vs-accrued-expenses.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/prepaid-vs-accrued-expenses-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/prepaid-vs-accrued-expenses-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/prepaid-vs-accrued-expenses-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Businessman using tablet with digital insurance and contract icons representing prepaid expenses.<\/figcaption>\n<\/figure>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Prepaid expenses:<\/strong> Payments made upfront for future benefits, like six months of office rent, annual insurance premiums, or advance maintenance contracts. These payments are recorded as assets on the balance sheet because they provide value over time and are gradually recognized as an expense when used.<\/li>\n\n<li><strong>Accrued expenses:<\/strong> Obligations your business has already incurred but not yet paid, such as utility bills, wages, interest, or vendor invoices awaiting payment. They are recorded as liabilities because they represent amounts you owe.<\/li>\n<\/ul>\n\n<p>Understanding this difference helps avoid errors and ensures your financial information is actionable. Prepaid expenses highlight what value is still to be consumed, while accrued expenses reveal upcoming cash outflows.\u00a0<\/p>\n\n<p>Recognizing both correctly supports budgeting, cash\u2011flow forecasting, and compliance with <a href=\"https:\/\/www.ojp.gov\/sites\/g\/files\/xyckuh241\/files\/media\/document\/GAAP_Guide_Sheet_508.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">generally accepted accounting principles (GAAP).<\/a><\/p>\n\n<h2 id=\"h-impact-of-accrual-accounting\" class=\"wp-block-heading\"><strong>Impact of Accrual Accounting<\/strong><\/h2>\n\n<p>Accrual accounting affects all major financial reports and has a direct impact on how you understand your company\u2019s performance over time.\u00a0<\/p>\n\n<p>It provides a comprehensive picture for managers, lenders, and investors because it doesn\u2019t just show cash activity \u2014 it shows the true economic activity of the business.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Income Statement:<\/strong> Shows revenue, operating expenses, and goods sold COGS in the correct period. By aligning income and expenses, you get a clearer view of profit margins and your bottom line.<\/li>\n\n<li><strong>Balance Sheet:<\/strong> Includes accounts receivable, accounts payable, prepaid expenses, and long-term assets. This tells stakeholders what you own, what you owe, and how well your business operating activities are converting into equity.<\/li>\n\n<li><strong>Cash Flow:<\/strong> While cash timing isn\u2019t the primary focus, accrual accounting informs cash\u2011flow forecasting. By understanding which line items will become cash inflows or payments soon, you can plan for growth, handle seasonal fluctuations, and avoid liquidity issues.<\/li>\n<\/ul>\n\n<p><strong>Example:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Identifies late\u2011paying clients early, so you can follow up before it affects operations.<\/li>\n\n<li>Helps estimate business operating profitability more accurately than cash accounting.<\/li>\n\n<li>Supports informed decisions for loans, credit lines, and investments because financial statements reflect economic reality.<\/li>\n\n<li>Highlights upcoming obligations like taxes or vendor payments, helping ensure you have adequate cash on hand.<\/li>\n<\/ul>\n\n<h2 id=\"h-recording-accruals\" class=\"wp-block-heading\"><strong>Recording Accruals<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"678\" class=\"wp-image-71756\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/recording-accruals-laptop.jpg\" alt=\"Closeup of hands entering journal entries on a laptop with financial analysis charts on screen.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/recording-accruals-laptop.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/recording-accruals-laptop-300x203.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/recording-accruals-laptop-768x521.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/recording-accruals-laptop-710x481.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Closeup of hands entering journal entries on a laptop with financial analysis charts on screen.<\/figcaption>\n<\/figure>\n\n<p>Recording accruals involves making journal entries that affect your line items and bottom line:<\/p>\n\n<p><strong>Accrued Revenue Entry:<\/strong><\/p>\n\n<p>Accounts Receivable \u00a0 $5,000<\/p>\n\n<p>\u00a0\u00a0\u00a0Service Revenue\u00a0 \u00a0 \u00a0 \u00a0 $5,000<\/p>\n\n<p><strong>Accrued Expense Entry:<\/strong><\/p>\n\n<p>Utilities Expense\u00a0 \u00a0 \u00a0 $300<\/p>\n\n<p>\u00a0\u00a0\u00a0Accounts Payable\u00a0 \u00a0 \u00a0 \u00a0 $300<\/p>\n\n<p><strong>Best practices:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Reconcile monthly to ensure cash accounts match upcoming obligations.<\/li>\n\n<li>Use automation to reduce time\u2011consuming manual processes.<\/li>\n\n<li>Convert accruals into invoices or payments promptly to improve cash inflows.<\/li>\n<\/ul>\n\n<p>When learning to create invoices and manage receivables, explore our guide on <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-invoice\/\" target=\"_blank\" rel=\"noreferrer noopener\">what is an Invoice?<\/a><\/p>\n\n<h2 id=\"h-accrual-vs-cash-accounting\" class=\"wp-block-heading\"><strong>Accrual vs. Cash Accounting<\/strong><\/h2>\n\n<p>Cash accounting methods differ, and the cash basis method is considered the simpler option. This method focuses solely on recording cash as it enters and leaves your business, making it straightforward for small business owners to grasp.\u00a0<\/p>\n\n<p>It is ideal for operations with limited transactions or those who want to see immediate cash inflows and cash payments without tracking receivables or payables.<\/p>\n\n<p><strong>Cash basis accounting:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Simple to manage<\/li>\n\n<li>Only tracks cash inflows and cash payments<\/li>\n\n<li>Can misrepresent profit when invoices or bills are pending<\/li>\n<\/ul>\n\n<p><strong>Accrual basis accounting:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Recognizes revenue and expenses as they occur<\/li>\n\n<li>Complies with GAAP<\/li>\n\n<li>Gives a truer picture of your bottom line<\/li>\n<\/ul>\n\n<p><strong>Additional reading:<\/strong><a href=\"https:\/\/www.irs.gov\/forms-pubs\/about-publication-538\"> IRS Publication 538<\/a> explains when cash vs. accrual is required for small businesses.<\/p>\n\n<h2 id=\"h-benefits-of-accrual-accounting\" class=\"wp-block-heading\"><strong>Benefits of Accrual Accounting<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Presents accurate financial information for decisions, budgeting, and taxes, giving stakeholders a realistic view of performance<\/li>\n\n<li>Aligns products or services revenue with operating expenses and COGS, improving profit analysis<\/li>\n\n<li>Essential for obtaining financing or attracting investors because lenders and backers rely on GAAP-compliant statements<\/li>\n\n<li>Facilitates long\u2011term planning and forecasting by showing when future cash inflows and obligations will arise<\/li>\n\n<li>Helps identify trends in line items, such as slow\u2011paying clients or recurring expenses, allowing for better business operating strategies<\/li>\n\n<li>Supports compliance with generally accepted accounting principles (GAAP) and provides credibility for audits or regulatory reviews<\/li>\n<\/ul>\n\n<p><strong>Need a reliable invoicing tool to manage accrual entries and get paid faster?<\/strong> Try<a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Invoice Fly\u2019s Invoice Maker<\/a> \u2014 create invoices, track line items, and manage cash inflows in one place.<\/p>\n\n<h2 id=\"h-accounting-method-and-taxation\" class=\"wp-block-heading\"><strong>Accounting Method and Taxation<\/strong><\/h2>\n\n<p>Accrual accounting isn\u2019t just about accurate financial reporting\u2014it also impacts how your business is taxed. The IRS may require accrual accounting if you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Maintain inventory or track goods sold COGS<\/li>\n\n<li>Earn over $25 million in annual gross receipts<\/li>\n<\/ul>\n\n<p>By aligning income and expenses, you ensure that your tax reporting reflects true economic activity. Understanding tax implications helps avoid penalties and ensures compliance with generally accepted accounting principles (GAAP).<\/p>\n\n<h3 id=\"h-fasb-and-ifrs\" class=\"wp-block-heading\"><strong>FASB and IFRS<\/strong><\/h3>\n\n<p>The <a href=\"https:\/\/www.fasb.org\/about-us\/about-the-fasb\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Accounting Standards Board (FASB)<\/a> and <a href=\"https:\/\/www.ifrs.org\/about-us\/how-we-set-ifrs-standards\/\" target=\"_blank\" rel=\"noreferrer noopener\">International Financial Reporting Standards (IFRS)<\/a> both recognize accrual as the preferred method because it:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Provides a clear, comparable financial picture<\/li>\n\n<li>Supports investor confidence and lending decisions<\/li>\n\n<li>Meets audit and regulatory standards<\/li>\n<\/ul>\n\n<h2 id=\"h-how-do-you-explain-accrual-to-non-accountants\" class=\"wp-block-heading\"><strong>How Do You Explain Accrual to Non\u2011Accountants?<\/strong><\/h2>\n\n<p>You can explain accrual accounting as: <em>\u201cRecording revenue and expenses when the work happens, not just when the cash moves.\u201d<\/em><\/p>\n\n<p><strong>Simple analogy:<\/strong> If you finish a job today but get paid next month, accrual accounting counts today\u2019s work as revenue. This approach is vital for contractors, service providers, and anyone managing goods and services over time.<\/p>\n\n<h2 id=\"h-what-is-the-difference-between-cash-accounting-and-accrual-accounting\" class=\"wp-block-heading\"><strong>What Is the Difference Between Cash Accounting and Accrual Accounting?<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Cash accounting<\/strong> records activity only when money enters or leaves your <strong>cash accounts<\/strong>.<\/li>\n\n<li><strong>Accrual accounting<\/strong> records <strong>products or services<\/strong> and expenses in the period they are earned or incurred.<\/li>\n<\/ul>\n\n<p>Understanding this difference helps businesses choose the right method for growth and compliance.<\/p>\n\n<h2 id=\"h-what-is-accrual-journal-entry\" class=\"wp-block-heading\"><strong>What Is Accrual Journal Entry?<\/strong><\/h2>\n\n<p><strong>An accrual journal entry records revenue or expenses before cash is exchanged.\u00a0<\/strong><\/p>\n\n<p><strong>Example:<\/strong><\/p>\n\n<p><strong>Accrued Revenue:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Accounts Receivable:\u00a0$2,500<\/li>\n\n<li>Service Revenue: $2,500<\/li>\n<\/ul>\n\n<p><strong>Accrued Expense:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Wages Expense: $1,000<\/li>\n\n<li>Wages Payable: $1,000<\/li>\n<\/ul>\n\n<p>These entries keep your financial information accurate and compliant with GAAP.<\/p>\n\n<h2 id=\"h-what-are-the-3-accounting-methods\" class=\"wp-block-heading\"><strong>What Are the 3 Accounting Methods?<\/strong><\/h2>\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/stripe.com\/en-gr\/resources\/more\/what-is-cash-based-accounting-here-is-what-businesses-need-to-know\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cash Basis Accounting<\/strong><\/a> \u2013 Simple, only tracks cash moving in and out.<\/li>\n\n<li><strong>Accrual Basis Accounting<\/strong> \u2013 Matches revenues and expenses to the periods they occur.<\/li>\n\n<li><strong>Modified Cash or Hybrid<\/strong> \u2013 Combines elements of both for select transactions.<\/li>\n<\/ol>\n\n<h2 id=\"h-when-to-use-accrual-basis-accounting\" class=\"wp-block-heading\"><strong>When to Use Accrual Basis Accounting<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"731\" class=\"wp-image-71757\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/accrual-basis-accounting-inventory.jpg\" alt=\"Business professional reviewing a spreadsheet of inventory and receivables on a desktop monitor.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/accrual-basis-accounting-inventory.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/accrual-basis-accounting-inventory-300x219.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/accrual-basis-accounting-inventory-768x561.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/07\/accrual-basis-accounting-inventory-710x519.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Business professional reviewing a spreadsheet of inventory and receivables on a desktop monitor.<\/figcaption>\n<\/figure>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>When your business manages inventory or has significant receivables\/payables<\/li>\n\n<li>When applying for financing or attracting investors who require GAAP statements<\/li>\n\n<li>When you need accurate long\u2011term assets and bottom line insight for planning<\/li>\n<\/ul>\n\n<h2 id=\"h-is-accrual-accounting-right-for-your-business\" class=\"wp-block-heading\"><strong>Is Accrual Accounting Right for Your Business?<\/strong><\/h2>\n\n<p>If your operations involve goods and services delivered over time, multiple projects, or frequent invoicing, accrual accounting likely gives the clearest view of performance. It helps:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Reveal the real bottom line<\/li>\n\n<li>Prepare for taxes and audits<\/li>\n\n<li>Build trust with lenders and investors<\/li>\n<\/ul>\n\n<p>Smaller businesses with very simple transactions might start on a cash basis and switch to accrual as they grow.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28043\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-when-to-use-accrual-basis-accounting-0\" class=\"wp-block-heading\"><strong>When to Use Accrual Basis Accounting<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>When your business manages inventory or has significant receivables\/payables<\/li>\n\n<li>When applying for financing or attracting investors who require GAAP statements<\/li>\n\n<li>When you need accurate long\u2011term assets and bottom line insight for planning<\/li>\n<\/ul>\n\n<h2 id=\"h-remember-nbsp\" class=\"wp-block-heading\"><strong>Remember\u00a0<\/strong><\/h2>\n\n<p>Accrual basis accounting gives you a realistic, comprehensive view of your finances. By recognizing revenue and expenses when they occur rather than when cash changes hands, your financial information becomes more reliable for decision\u2011making, planning, and reporting.<\/p>\n\n<p><strong>Ready to take control of your invoicing and stay on top of your finances?<\/strong><\/p>\n<p><a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Try Invoice Fly\u2019s Invoice Maker \u2014 It\u2019s free!<\/a><\/p>\n<p>Create professional invoices, manage line items, and track payments with ease.<\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-148293e e-flex e-con-boxed e-con e-parent\" data-id=\"148293e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d80ad4c elementor-widget elementor-widget-heading\" data-id=\"d80ad4c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Accrual Basis Accounting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b60887 e-flex e-con-boxed e-con e-parent\" data-id=\"4b60887\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf61f9 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"fcf61f9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0fa56e7758\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-fcf61f9\">\n                        <a href=\"#collapse-8065b3c69d0fa56e7758\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0fa56e7758\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0fa56e7758\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is accrual basis accounting? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0fa56e7758\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-fcf61f9\" data-parent=\"#accordion-69d0fa56e7758\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Records revenues and expenses when earned or incurred, not when cash moves.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-fcf61f9\">\n                        <a href=\"#collapse-84be38469d0fa56e7758\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-84be38469d0fa56e7758\" aria-expanded=\"true\" aria-controls=\"Collapse-84be38469d0fa56e7758\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How is accrual different from cash accounting? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-84be38469d0fa56e7758\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-fcf61f9\" data-parent=\"#accordion-69d0fa56e7758\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Cash basis tracks only cash accounts, while accrual matches revenues and expenses per period.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-fcf61f9\">\n                        <a href=\"#collapse-2fd8f7569d0fa56e7758\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2fd8f7569d0fa56e7758\" aria-expanded=\"true\" aria-controls=\"Collapse-2fd8f7569d0fa56e7758\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is an example of an accrual? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2fd8f7569d0fa56e7758\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-fcf61f9\" data-parent=\"#accordion-69d0fa56e7758\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Completing a $2,000 good or service in December but recording revenue before January payment.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-fcf61f9\">\n                        <a href=\"#collapse-3dfd31269d0fa56e7758\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3dfd31269d0fa56e7758\" aria-expanded=\"true\" aria-controls=\"Collapse-3dfd31269d0fa56e7758\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Why is accrual accounting better for planning? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3dfd31269d0fa56e7758\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-fcf61f9\" data-parent=\"#accordion-69d0fa56e7758\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">It captures obligations and earnings in real\u2011time, improving financial information and forecasting.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-fcf61f9\">\n                        <a href=\"#collapse-7e8e20d69d0fa56e7758\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7e8e20d69d0fa56e7758\" aria-expanded=\"true\" aria-controls=\"Collapse-7e8e20d69d0fa56e7758\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What are the 4 types of accruals?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7e8e20d69d0fa56e7758\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-fcf61f9\" data-parent=\"#accordion-69d0fa56e7758\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <ol>\n<li><span style=\"font-weight: 400\">Accrued revenue<\/span><\/li>\n<li><span style=\"font-weight: 400\">Accrued expenses<\/span><\/li>\n<li><span style=\"font-weight: 400\">Deferred revenue<\/span><\/li>\n<li><span style=\"font-weight: 400\">Prepaid expenses<\/span><\/li>\n<\/ol>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is accrual basis accounting? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Records revenues and expenses when earned or incurred, not when cash moves.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. How is accrual different from cash accounting? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Cash basis tracks only cash accounts, while accrual matches revenues and expenses per period.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What is an example of an accrual? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Completing a $2,000 good or service in December but recording revenue before January payment.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. 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What are the 4 types of accruals?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<ol>\\n<li><span style=\\\"font-weight: 400\\\">Accrued revenue<\/span><\/li>\\n<li><span style=\\\"font-weight: 400\\\">Accrued expenses<\/span><\/li>\\n<li><span style=\\\"font-weight: 400\\\">Deferred revenue<\/span><\/li>\\n<li><span style=\\\"font-weight: 400\\\">Prepaid expenses<\/span><\/li>\\n<\/ol>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you run a small business or work as a contractor, understanding how your money moves is key to making smarter financial decisions. Accrual basis accounting is a method that records income when it\u2019s earned and expenses when they\u2019re incurred, regardless of when cash changes hands. This approach follows the accrual concept and gives you [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":70951,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[101],"class_list":["post-71746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Accrual Basis Accounting: Guide for Small Businesses<\/title>\n<meta name=\"description\" content=\"Learn what accrual basis accounting is, how it works, and why it matters for small businesses and nonprofits. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/71746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=71746"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/71746\/revisions"}],"predecessor-version":[{"id":88811,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/71746\/revisions\/88811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/70951"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=71746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=71746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=71746"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=71746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}