{"id":76894,"date":"2025-08-28T14:32:14","date_gmt":"2025-08-28T13:32:14","guid":{"rendered":"https:\/\/invoicefly.com\/?p=76894"},"modified":"2026-02-13T11:49:39","modified_gmt":"2026-02-13T10:49:39","slug":"estudios-de-mercado-para-pequenas-empresas","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/market-research-for-small-businesses\/","title":{"rendered":"Investigaci\u00f3n de mercados para peque\u00f1as empresas: Gu\u00eda pr\u00e1ctica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"76894\" class=\"elementor elementor-76894\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4c1957 e-flex e-con-boxed e-con e-parent\" data-id=\"1c4c1957\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-390ed686 elementor-widget elementor-widget-text-editor\" data-id=\"390ed686\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>In today\u2019s competitive market, running a small business without market research is like driving with your eyes closed. You might move forward, but the odds of ending up where you want are slim.<\/p>\n\n<p>Market research for small business owners isn\u2019t just for big corporations with deep pockets. It\u2019s the tool that lets you understand your customers, spot opportunities, and make decisions with confidence instead of guesswork.<\/p>\n\n<p>Whether you\u2019re launching your first startup, introducing a new product, or expanding into another market, knowing your audience and industry trends can be the difference between <em>thriving<\/em> and just <em>surviving<\/em>.<\/p>\n\n<p>In this guide, we\u2019ll explore:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What market research is and why it matters<\/li>\n\n<li>How to conduct market research for entrepreneurs and startups<\/li>\n\n<li>The different types of market research<\/li>\n\n<li>Trusted resources you can use (many are free!)<\/li>\n\n<li>The costs and cost-effective ways to do it<\/li>\n\n<li>Common mistakes to avoid<\/li>\n\n<li>Real-world examples and tips you can apply today<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" class=\"wp-image-76897\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/small-business-owner-market-research-laptop-1-1024x684.jpg\" alt=\"Small business owner conducting market research using a laptop and survey tools\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/small-business-owner-market-research-laptop-1-1024x684.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/small-business-owner-market-research-laptop-1-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/small-business-owner-market-research-laptop-1-768x513.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/small-business-owner-market-research-laptop-1-1536x1025.jpg 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/small-business-owner-market-research-laptop-1-2048x1367.jpg 2048w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/small-business-owner-market-research-laptop-1-1200x800.jpg 1200w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/small-business-owner-market-research-laptop-1-710x474.jpg 710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<figcaption class=\"wp-element-caption\">Small business owner conducting online market research<\/figcaption>\n<\/figure>\n\n<h2 id=\"h-what-is-market-research\" class=\"wp-block-heading\"><strong>What is market research?<\/strong><\/h2>\n\n<p>Market research is the process of gathering, analysing, and interpreting information about your target market, competitors, and industry trends.Think of it as doing your homework before making expensive decisions.<\/p>\n\n<p>For a small business, market research answers essential questions like:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Who are my customers?<\/li>\n\n<li>What do they want?<\/li>\n\n<li>How much will they pay?<\/li>\n\n<li>Who else is selling to them?<\/li>\n\n<li>Where are the gaps in the market?<\/li>\n<\/ul>\n\n<p>The <a href=\"https:\/\/www.sba.gov\/business-guide\/plan-your-business\/market-research-competitive-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Small Business Administration<\/a> (SBA<strong>)<\/strong> calls market research one of the most crucial steps for reducing risk before launching or growing a business..<\/p>\n\n<p><strong>For example:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>A local coffee shop might study foot traffic patterns before signing a lease.<\/li>\n\n<li>An online home d\u00e9cor store could analyse Pinterest trends to choose which products to feature.<\/li>\n\n<li>A landscaping company could use free U.S. Census Bureau data to identify neighbourhoods with a high percentage of single-family homes\u2014prime prospects for lawn care services\u2014before targeting those areas with flyers and local ads.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-why-you-need-to-conduct-market-research\" class=\"wp-block-heading\"><strong>Why you need to conduct market research<\/strong><\/h2>\n\n<p>You\u2019ve probably heard the phrase \u201cknow your customer.\u201d Market research makes that possible. For entrepreneurs and startups, it\u2019s about more than selling. It\u2019s about survival.<\/p>\n\n<p><strong>Three big reasons it matters:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer insights<\/strong> \u2013 Discover who your customers are, what motivates them, and how they make buying decisions.<\/li>\n\n<li><strong>Competitor analysis<\/strong> \u2013 Identify what your competitors are doing well\u2014and where they\u2019re falling short.<\/li>\n\n<li><strong>Data-driven decisions<\/strong> \u2013 Swap guesswork for informed strategy.<\/li>\n<\/ul>\n\n<p>And the numbers back this up: According to <a href=\"https:\/\/www.salesforce.com\/small-business\/how-to-do-market-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>, 66% of customers expect companies to understand their unique needs. Without research, meeting those expectations is almost impossible.<\/p>\n\n<p><strong>Pro tip:<\/strong> The better you understand your customers now, the easier it will be to build accurate financial projections later. Not sure how to get started? See our Step-by-Step Guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">what are financial projections?<\/a><\/p>\n\n<h2 id=\"h-how-to-do-market-research-for-small-business-startups\" class=\"wp-block-heading\"><strong>How to do market research for small business startups<\/strong><\/h2>\n\n<p>Market research might sound intimidating, but it\u2019s really about breaking a big task into small, manageable steps. Whether you\u2019re a solo entrepreneur testing an idea or a small team preparing for launch, the process is the same: gather the right information, analyse it, and act on it.<\/p>\n\n<p>Here\u2019s a simple framework you can follow:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Define your goal<\/strong> \u2013 Are you testing a new product, finding your target audience, or identifying a location? Before you even start gathering data, it\u2019s worth making sure you\u2019ve chosen the right legal and operational foundation for your business. If you\u2019re still deciding, our guide on <a href=\"https:\/\/invoicefly.com\/academy\/business-structure\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Choose Your Business Structure: 2025 Step Guide<\/a> explains the pros and cons of each option so your research aligns with your long-term goals.<\/li>\n\n<li><strong>Identify your target market<\/strong> \u2013 Use demographics (age, income), psychographics (lifestyle, interests), and geographic data.<\/li>\n\n<li><strong>Choose your research method<\/strong> \u2013 Combine <strong>primary research<\/strong> (new data) and <strong>secondary research<\/strong> (existing data).<\/li>\n\n<li><strong>Collect and analyse<\/strong> \u2013 Use tools like Google Forms for surveys or the U.S. Census Bureau for free demographic info.<\/li>\n\n<li><strong>Apply your findings<\/strong> \u2013 Adjust your pricing, marketing, or product based on what you learn. Once you\u2019ve analysed your results, you\u2019ll want to capture your strategy in a formal plan. Our <a href=\"https:\/\/invoicefly.com\/academy\/how-to-write-business-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Write a Winning Business Plan: 2025 Ultimate Guide<\/a> walks you through turning your market insights into a clear roadmap for growth.<\/li>\n<\/ol>\n\n<p><strong>Case study:<\/strong><\/p>\n\n<p>A boutique fitness studio in Austin surveyed residents about class preferences before opening. They discovered a strong demand for early morning classes, which shaped their schedule from day one. Within three months, their 6 a.m. classes were fully booked.<\/p>\n\n<h2 id=\"h-types-of-market-research-explained\" class=\"wp-block-heading\"><strong>Types of market research explained<\/strong><\/h2>\n\n<p>There are two main types of small business market research:<\/p>\n\n<h3 id=\"h-1-primary-market-research\" class=\"wp-block-heading\"><strong>1. Primary market research<\/strong><\/h3>\n\n<p>This is <strong>first-hand data<\/strong> you collect directly from your target audience.<\/p>\n\n<p><strong>Methods include:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Surveys (<a href=\"https:\/\/www.surveymonkey.com\/welcome\/sem\/?program=7013A000000ih75QAA&amp;utm_bu=SVMK&amp;utm_campaign=71700000059189106&amp;utm_adgroup=58700005410205670&amp;utm_content=43700049188971266&amp;utm_medium=cpc&amp;utm_source=adwords&amp;utm_term=p49188971266&amp;utm_kxconfid=s4bvpi0ju&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=6448156722&amp;gbraid=0AAAAADxhGgm8SQByA1MXooUt2x22kk10p&amp;gclid=CjwKCAjwtfvEBhAmEiwA-DsKjrexoFRr6mrVz2WLpqW6ld6Rr_9Q75MUm1SLQIunHstuTlCrNpr8GBoCmTwQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a>, <a href=\"https:\/\/workspace.google.com\/products\/forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Forms<\/a>)<\/li>\n\n<li>Focus groups<\/li>\n\n<li>One-on-one interviews<\/li>\n\n<li>Observations (e.g., watching foot traffic in a retail area)<\/li>\n<\/ul>\n\n<p><strong>Why it works:<\/strong> It gives you fresh, specific insights into your customers.<\/p>\n\n<p><strong>Example:<\/strong> A bakery owner could run a quick survey on Instagram Stories asking followers which pastry flavour they\u2019d like to see next.<\/p>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-76900\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/bakery-owner-running-survey-laptop.jpg\" alt=\"Bakery owner conducting running survey on laptop\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/bakery-owner-running-survey-laptop.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/bakery-owner-running-survey-laptop-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/bakery-owner-running-survey-laptop-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/bakery-owner-running-survey-laptop-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Bakery owner running survey on tablet<\/figcaption>\n<\/figure>\n\n<h3 id=\"h-2-secondary-market-research\" class=\"wp-block-heading\"><strong>2. Secondary market research<\/strong><\/h3>\n\n<p>This uses information that\u2019s <strong>already been collected<\/strong> by others.<\/p>\n\n<p><strong>Sources include:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Government statistics (<a href=\"https:\/\/www.census.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Census Bureau<\/a>, <a href=\"https:\/\/www.bls.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">BLS<\/a>)<\/li>\n\n<li>Industry reports (<a href=\"https:\/\/www.investopedia.com\" target=\"_blank\" rel=\"noreferrer noopener\">Investopedia<\/a>, <a href=\"https:\/\/corporatefinanceinstitute.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=Search_Branded_US&amp;utm_term=cfi&amp;utm_content=158801699923&amp;utm_matchtype=b&amp;utm_device=c&amp;utm_ad=743436688974&amp;campaign=Search_Branded_US&amp;adgroupid=158801699923&amp;keyword=cfi&amp;device=c&amp;network=g&amp;placement&amp;adposition&amp;loc_physical_ms=9021703&amp;loc_interest_ms&amp;campaignid=21047491615&amp;gad_source=1&amp;gad_campaignid=21047491615&amp;gbraid=0AAAAAoJkId4WqTCGBZcP14UuxKNniqBv6&amp;gclid=CjwKCAjwtfvEBhAmEiwA-DsKjm-9RHy_4HN-b_F9eE7tEaQ8T1vfXEsECAGGNqFxQ-tGxBUNUlcRxBoCfvMQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">CFI<\/a>)<\/li>\n\n<li>Academic studies<\/li>\n<\/ul>\n\n<p><strong>Why it works:<\/strong> It\u2019s often free or inexpensive, and it can help you understand the bigger market picture.<\/p>\n\n<p><strong>Example:<\/strong> A pet supply store might use Census data to target neighbourhoods with high pet ownership rates.<\/p>\n\n<h2 id=\"h-best-market-research-resources\" class=\"wp-block-heading\"><strong>Best market research resources<\/strong><\/h2>\n\n<p>Here\u2019s a shortlist of trusted sources:<\/p>\n\n<h3 id=\"h-u-s-government-resources\" class=\"wp-block-heading\"><strong>U.S. government resources<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sba.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">SBA<\/a> \u2013 Small business market research guides<\/li>\n\n<li><a href=\"https:\/\/www.census.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Census Bureau<\/a> \u2013 Demographics and economic data<\/li>\n\n<li><a href=\"https:\/\/www.bls.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bureau of Labor Statistics<\/a> \u2013 Employment and wage trends<\/li>\n<\/ul>\n\n<h3 id=\"h-industry-summaries\" class=\"wp-block-heading\"><strong>Industry summaries<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.investopedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Investopedia<\/a> \u2013 Industry definitions and analysis<\/li>\n\n<li><a href=\"https:\/\/corporatefinanceinstitute.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate Finance Institute<\/a> \u2013 Market research methods explained<\/li>\n<\/ul>\n\n<h3 id=\"h-business-location-tools\" class=\"wp-block-heading\"><strong>Business location tools<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a> \u2013 See what\u2019s being searched<\/li>\n\n<li><a href=\"https:\/\/www.yelp.com\" target=\"_blank\" rel=\"noreferrer noopener\">Yelp<\/a> \u2013 Understand local competition and reviews<\/li>\n<\/ul>\n\n<h3 id=\"h-survey-tools\" class=\"wp-block-heading\"><strong>Survey tools<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.surveymonkey.com\/welcome\/sem\/?program=7013A000000ih75QAA&amp;utm_bu=SVMK&amp;utm_campaign=71700000059189106&amp;utm_adgroup=58700005410205670&amp;utm_content=43700049188971266&amp;utm_medium=cpc&amp;utm_source=adwords&amp;utm_term=p49188971266&amp;utm_kxconfid=s4bvpi0ju&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=6448156722&amp;gbraid=0AAAAADxhGgm8SQByA1MXooUt2x22kk10p&amp;gclid=CjwKCAjwtfvEBhAmEiwA-DsKjsFzQAhpThWRSvloyaoDpeHN0__KJDfrOQZ7olPbbyk_hREPPYJQIBoCaVkQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a> \u2013 Easy-to-use online survey tool<\/li>\n\n<li><a href=\"https:\/\/www.typeform.com\/try\/typeformbrand?gclsrc=aw.ds&amp;&amp;tf_campaign=US_CA-Brand-Core-English-Combined_18008307779&amp;tf_source=google&amp;tf_medium=paid&amp;tf_content=163846807421_712286961333&amp;tf_term=typeform&amp;tf_dv=c&amp;tf_matchtype=e&amp;tf_location=9021703&amp;gad_source=1&amp;gad_campaignid=18008307779&amp;gbraid=0AAAAADLdz02crxxUbW4VKrdBWEjfj4vIk&amp;gclid=CjwKCAjwtfvEBhAmEiwA-DsKjnmlkgeKdYR6zlE3jm8WhH3eYM6beG1Xkv9QZEXH_h7N63FVxSAQ7BoCeL8QAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Typeform<\/a> \u2013 Attractive, mobile-friendly forms<\/li>\n\n<li><a href=\"https:\/\/workspace.google.com\/products\/forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Forms<\/a> \u2013 Free and simple option<\/li>\n<\/ul>\n\n<h3 id=\"h-trade-amp-industry-associations\" class=\"wp-block-heading\"><strong>Trade &amp; industry associations<\/strong><\/h3>\n\n<p>These often provide exclusive market data and reports. Example: The <a href=\"https:\/\/nrf.com\" target=\"_blank\" rel=\"noreferrer noopener\">National Retail Federation<\/a> releases annual consumer trend studies.<\/p>\n\n<h3 id=\"h-market-trends\" class=\"wp-block-heading\"><strong>Market trends<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a> \u2013 Global statistics and insights<\/li>\n\n<li>YouTube &amp; TikTok \u2013 Track viral trends and consumer preferences<\/li>\n<\/ul>\n\n<h2 id=\"h-gather-data-on-your-business-and-industry\" class=\"wp-block-heading\"><strong>Gather data on your business and industry<\/strong><\/h2>\n\n<p>The smartest small business market research blends internal and external data for a complete view.<\/p>\n\n<p><strong>Internal data<\/strong> comes from your own operations, such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Sales figures<\/strong> \u2013 Identify bestsellers and slow movers.<\/li>\n\n<li><strong>Customer feedback<\/strong> \u2013 Spot recurring praise or complaints.<\/li>\n\n<li><strong>Web analytics<\/strong> \u2013 Track visitor behaviour on your site.<\/li>\n<\/ul>\n\n<p><strong>External data<\/strong> is gathered from outside sources and shows the bigger picture:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Industry growth rates<\/strong> \u2013 See if your market is expanding or shrinking.<\/li>\n\n<li><strong>Competitor pricing<\/strong> \u2013 Position your offers effectively.<\/li>\n\n<li><strong>Seasonal demand trends<\/strong> \u2013 Plan for busy and slow periods.<\/li>\n<\/ul>\n\n<p><strong>Example:<\/strong><\/p>\n\n<p>A landscaping company might see from internal bookings that spring is its busiest season, then confirm through industry reports that demand peaks in April\u2013May nationwide, helping them plan staff and marketing around the rush.<\/p>\n\n<h2 id=\"h-costs-of-conducting-market-research\" class=\"wp-block-heading\"><strong>Costs of conducting market research<\/strong><\/h2>\n\n<p>The cost of market research for small business can vary widely. Some methods cost nothing but your time, while others require a larger investment for deeper, more customised insights.<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Type<\/strong><\/td>\n<td><strong>Example Methods<\/strong><\/td>\n<td><strong>Typical Cost Range<\/strong><\/td>\n<td><strong>Best For<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Free \/ Low-Cost<\/strong><\/td>\n<td>Government databases (<a href=\"https:\/\/www.census.gov\/\">U.S. Census Bureau<\/a>, <a href=\"https:\/\/www.bls.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bureau of Labor Statistics<\/a>), social media trend tracking, DIY surveys (Google Forms, Typeform)<\/td>\n<td>$0 \u2013 $50<\/td>\n<td>Testing ideas, early-stage startups, ongoing light research<\/td>\n<\/tr>\n<tr>\n<td><strong>Paid \u2013 Moderate<\/strong><\/td>\n<td>Industry reports (Statista, IBISWorld)<\/td>\n<td>$300 \u2013 $1,500<\/td>\n<td>Understanding market size, competitor landscape, growth forecasts<\/td>\n<\/tr>\n<tr>\n<td><strong>Paid \u2013 High-End<\/strong><\/td>\n<td>Commissioned market study from a research firm<\/td>\n<td>$5,000 \u2013 $15,000+<\/td>\n<td>In-depth competitor analysis, customer interviews, geographic market mapping<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p>Since market research is an investment, it\u2019s smart to think about how you\u2019ll protect your business once you start acting on those insights. Our <a href=\"https:\/\/invoicefly.com\/academy\/small-business-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Need-To-Know Small Business Insurance Guide: 2025 Guide<\/a> explains the coverage options that can help you manage risk as you grow.<\/p>\n\n<p><strong>Paid options:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Industry reports ($300\u2013$1,500)<\/strong> \u2013 Providers like <a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a> or IBISWorld offer detailed market size, growth forecasts, and competitor breakdowns.<\/li>\n\n<li><strong>Commissioning a market study ($5,000\u2013$15,000)<\/strong> \u2013 A professional firm can deliver tailored insights, such as in-depth homeowner interviews, competitor mapping, and seasonal demand analysis.<\/li>\n<\/ul>\n\n<p><strong>Example:<\/strong> A roofing company thinking about offering solar panel installation could start by using free U.S. Census data to find areas with high homeownership rates and sunny climates. If the data looks promising, they might invest in a paid report to analyse local solar adoption trends and competitor pricing before launching the service.<\/p>\n\n<h2 id=\"h-free-and-cost-effective-ways-to-do-market-analysis\" class=\"wp-block-heading\"><strong>Free and cost-effective ways to do market analysis<\/strong><\/h2>\n\n<p>You don\u2019t need a corporate budget to get results. Here are some options:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Install <strong>Google Analytics<\/strong> on your site to track visitor behaviour.<\/li>\n\n<li>Monitor competitor reviews on Yelp to identify weaknesses.<\/li>\n\n<li>Use free trials of survey or SEO tools before committing.<\/li>\n<\/ul>\n\n<p>For solo founders, staying efficient is key. Our article on <a href=\"https:\/\/invoicefly.com\/academy\/solopreneurs-business-empire\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Solopreneurs Can Build a Business Empire in 13 Steps in 2025<\/a> covers practical strategies for growing your business without burning out\u2014many of which start with smart, lean market research.<\/p>\n\n<h2 id=\"h-common-market-research-mistakes-to-avoid\" class=\"wp-block-heading\"><strong>Common market research mistakes to avoid<\/strong><\/h2>\n\n<p>Even experienced entrepreneurs slip up when it comes to research. Here are some pitfalls to watch out for:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Asking leading questions<\/strong> \u2013 If you phrase a survey question to get the answer you want, you\u2019ll get biased data.<\/li>\n\n<li><strong>Relying on too few people<\/strong> \u2013 Asking just friends and family won\u2019t give you a clear market picture.<\/li>\n\n<li><strong>Ignoring competitor analysis<\/strong> \u2013 Knowing your competition is just as important as knowing your customer.<\/li>\n\n<li><strong>Failing to act on insights<\/strong> \u2013 Data is only valuable if you use it to make decisions.<\/li>\n\n<li><strong>Treating it as a one-time task<\/strong> \u2013 Markets change; so should your research.<\/li>\n<\/ol>\n\n<p><strong>Mini case study:<\/strong><\/p>\n\n<p>A food truck owner asked only regular customers about menu changes. The feedback was positive. But sales dropped when the new menu launched because it didn\u2019t appeal to occasional buyers. A wider survey could have avoided the mistake.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28043\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-final-thoughts\" class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n<p>Market research for small businesses isn\u2019t a one-off task you tick off the list\u2014it\u2019s a habit that should be woven into your ongoing business strategy. Markets shift, customer preferences evolve, and new competitors enter the scene. The businesses that thrive are the ones that keep listening, learning, and adapting.<\/p>\n\n<p>By blending free resources, smart digital tools, and the occasional paid deep-dive, you can make confident, data-driven decisions without draining your budget. Whether you\u2019re fine-tuning your pricing, deciding where to advertise, or launching a brand-new service, your research will give you the clarity to move forward with less risk and more certainty.<\/p>\n\n<p>And remember, good research isn\u2019t about collecting endless data, it\u2019s about finding insights you can act on today.<\/p>\n\n<p>Need an invoicing solution that works as hard as you do?<\/p>\n\n<p><a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Try Invoice Fly\u2019s Invoicing Software \u2014 It\u2019s free!<\/strong><\/a><\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67078e2 elementor-widget elementor-widget-button\" data-id=\"67078e2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.irs.gov\/pub\/irs-pdf\/f941.pdf\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Form 941<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea03580 e-flex e-con-boxed e-con e-parent\" data-id=\"ea03580\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9f0f0 elementor-widget elementor-widget-heading\" data-id=\"bf9f0f0\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Market Research for Small Businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ee63ec e-flex e-con-boxed e-con e-parent\" data-id=\"0ee63ec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-983baf4 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"983baf4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d10461ad00d\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-983baf4\">\n                        <a href=\"#collapse-8065b3c69d10461ad00d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d10461ad00d\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d10461ad00d\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What are the 4 types of marketing research?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d10461ad00d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-983baf4\" data-parent=\"#accordion-69d10461ad00d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The main four are: <\/span><b>primary<\/b><span style=\"font-weight: 400\"> (your own data from surveys or interviews), <\/span><b>secondary<\/b><span style=\"font-weight: 400\"> (existing reports or studies), <\/span><b>qualitative<\/b><span style=\"font-weight: 400\"> (opinions, motivations, behaviours), and <\/span><b>quantitative<\/b><span style=\"font-weight: 400\"> (numerical data like percentages and sales figures).<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-983baf4\">\n                        <a href=\"#collapse-84be38469d10461ad00d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-84be38469d10461ad00d\" aria-expanded=\"true\" aria-controls=\"Collapse-84be38469d10461ad00d\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How much does research cost for a small business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-84be38469d10461ad00d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-983baf4\" data-parent=\"#accordion-69d10461ad00d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">DIY methods can be free, while paid industry reports often range from $300 to $1,500. Hiring a research firm for a custom study can cost $5,000\u2013$15,000 or more.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-983baf4\">\n                        <a href=\"#collapse-2fd8f7569d10461ad00d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2fd8f7569d10461ad00d\" aria-expanded=\"true\" aria-controls=\"Collapse-2fd8f7569d10461ad00d\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is an example of market research for a business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2fd8f7569d10461ad00d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-983baf4\" data-parent=\"#accordion-69d10461ad00d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">A restaurant thinking about adding a vegan menu could survey customers, run an Instagram poll, and check Yelp reviews to see if there\u2019s enough demand before launching.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-983baf4\">\n                        <a href=\"#collapse-3dfd31269d10461ad00d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3dfd31269d10461ad00d\" aria-expanded=\"true\" aria-controls=\"Collapse-3dfd31269d10461ad00d\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What are the 5 P\u2019s of marketing research?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3dfd31269d10461ad00d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-983baf4\" data-parent=\"#accordion-69d10461ad00d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">They\u2019re <\/span><b>Product<\/b><span style=\"font-weight: 400\">, <\/span><b>Price<\/b><span style=\"font-weight: 400\">, <\/span><b>Place<\/b><span style=\"font-weight: 400\">, <\/span><b>Promotion<\/b><span style=\"font-weight: 400\">, and <\/span><b>People<\/b><span style=\"font-weight: 400\">\u2014covering what you sell, how much you charge, where it\u2019s sold, how you promote it, and who your customers are.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-983baf4\">\n                        <a href=\"#collapse-7e8e20d69d10461ad00d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7e8e20d69d10461ad00d\" aria-expanded=\"true\" aria-controls=\"Collapse-7e8e20d69d10461ad00d\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What are the disadvantages of market research?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7e8e20d69d10461ad00d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-983baf4\" data-parent=\"#accordion-69d10461ad00d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">It can take time, cost money, and sometimes produce biased or outdated results if done poorly or without a big enough sample.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-983baf4\">\n                        <a href=\"#collapse-272fe1f69d10461ad00d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-272fe1f69d10461ad00d\" aria-expanded=\"true\" aria-controls=\"Collapse-272fe1f69d10461ad00d\">\n                            \n                            <span class=\"ekit-accordion-title\">6. How often should small businesses do market research?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-272fe1f69d10461ad00d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-5-983baf4\" data-parent=\"#accordion-69d10461ad00d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">At least once a year, but ideally whenever you\u2019re launching something new, entering a new market, or noticing a drop in sales. Markets change quickly, your research should keep up.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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It\u2019s the tool that lets you understand your [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":75553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[156,161],"tags":[],"ppma_author":[100],"class_list":["post-76894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manage-your-business","category-marketing-and-lead-generation","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market Research for Small Businesses: 2025 Need-to-Know Guide<\/title>\n<meta name=\"description\" content=\"Market research for small businesses made simple. Learn proven techniques to find customers, outpace competitors, and grow your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/estudios-de-mercado-para-pequenas-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Research for Small Businesses: Need-to-Know Guide\" \/>\n<meta property=\"og:description\" content=\"Market research for small businesses made simple. 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/76894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=76894"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/76894\/revisions"}],"predecessor-version":[{"id":88920,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/76894\/revisions\/88920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/75553"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=76894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=76894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=76894"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=76894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}