{"id":77046,"date":"2025-08-28T17:58:30","date_gmt":"2025-08-28T16:58:30","guid":{"rendered":"https:\/\/invoicefly.com\/?p=77046"},"modified":"2026-02-12T17:16:06","modified_gmt":"2026-02-12T16:16:06","slug":"presupuesto-de-construccion","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/construction-estimate\/","title":{"rendered":"C\u00f3mo hacer un presupuesto de construcci\u00f3n: Gu\u00eda paso a paso"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77046\" class=\"elementor elementor-77046\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-456759c5 e-flex e-con-boxed e-con e-parent\" data-id=\"456759c5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e46c23 elementor-widget elementor-widget-text-editor\" data-id=\"23e46c23\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Creating an accurate construction estimate is essential for winning bids, managing budgets, and ensuring your projects remain profitable. A well-prepared estimate not only outlines costs but also builds trust with clients by showing transparency and professionalism.\u00a0<\/p>\n\n\n\n<p>In this step-by-step guide, we\u2019ll walk you through the entire construction estimating process from reviewing bid packages to finalizing a proposal.<\/p>\n\n\n\n<p>In this guide, we\u2019ll cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The importance of accurate construction estimating<\/li>\n\n\n\n<li>Step-by-step process for preparing a construction estimate<\/li>\n\n\n\n<li>Turning an estimate into a professional bid proposal<\/li>\n\n\n\n<li>Types of construction estimates explained<\/li>\n\n\n\n<li>Profit margin calculation examples<\/li>\n\n\n\n<li>Writing estimates for construction jobs<\/li>\n\n\n\n<li>Using templates, spreadsheets, and software effectively<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-the-importance-of-accurate-estimating\" class=\"wp-block-heading\"><strong>The Importance of Accurate Estimating<\/strong><\/h2>\n\n\n\n<p>For contractors, project managers, and small business owners, accuracy in estimating can mean the difference between a profitable project and a financial loss. According to<a href=\"https:\/\/www.procore.com\/library\/construction-estimating\" target=\"_blank\" rel=\"noreferrer noopener\"> Procore<\/a>, even minor errors in cost breakdowns can result in significant overruns.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.propelleraero.com\/blog\/10-construction-project-cost-overrun-statistics-you-need-to-hear\/#:~:text=By%20Propeller%20Aero,a%20guideline%20than%20a%20blueprint.\" target=\"_blank\" rel=\"noreferrer noopener\">Studies show<\/a> the average cost estimation error rate in construction projects ranges from 5\u201310%. That margin can determine whether your company covers its costs or risks debt.<\/p>\n\n\n\n<p>Accurate estimates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build trust with clients by showing professionalism.<\/li>\n\n\n\n<li>Help secure financing and manage cash flow.<\/li>\n\n\n\n<li>Provide clarity to project managers and teams on scope and resources.<\/li>\n\n\n\n<li>Reduce disputes during the construction process.<\/li>\n<\/ul>\n\n\n\n<p>For more startup guidance, read <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-construction-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to start your construction company<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"h-8-steps-in-construction-estimating\" class=\"wp-block-heading\"><strong>8 Steps in Construction Estimating<\/strong><\/h2>\n\n\n\n<h3 id=\"h-1-review-the-bid-package\" class=\"wp-block-heading\"><strong>1. Review the bid package<\/strong><\/h3>\n\n\n\n<p>Gather all drawings, design documents, and specifications. Missing details at this stage often lead to costly change orders later.<\/p>\n\n\n\n<h3 id=\"h-2-conduct-a-site-visit\" class=\"wp-block-heading\"><strong>2. Conduct a site visit<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-77057\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/contractor-laptop-blueprints.jpg\" alt=\"Contractor reviewing blueprints with laptop and notes on a construction site, representing financial planning and cost tracking.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/contractor-laptop-blueprints.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/contractor-laptop-blueprints-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/contractor-laptop-blueprints-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/contractor-laptop-blueprints-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Contractor reviewing blueprints with laptop and notes on a construction site, representing financial planning and cost tracking.<\/figcaption>\n<\/figure>\n\n\n\n<p>A physical visit helps you assess real conditions like access, utilities, and environmental factors that might affect costs.<\/p>\n\n\n\n<h3 id=\"h-3-perform-a-material-takeoff\" class=\"wp-block-heading\"><strong>3. Perform a material takeoff<\/strong><\/h3>\n\n\n\n<p>Measure quantities of materials required. Using an excel spreadsheet or work estimate format ensures accurate tracking. For residential building projects, include materials like concrete, steel, lumber, and fixtures.<\/p>\n\n\n\n<h3 id=\"h-4-solicit-pricing-from-suppliers-and-vendors\" class=\"wp-block-heading\"><strong>4. Solicit pricing from suppliers and vendors<\/strong><\/h3>\n\n\n\n<p>Contact suppliers for updated quotes. Use proposal templates or excel templates to standardize submissions. Competitive pricing ensures accuracy and transparency.<\/p>\n\n\n\n<h3 id=\"h-5-evaluate-labor-requirements\" class=\"wp-block-heading\"><strong>5. Evaluate labor requirements<\/strong><\/h3>\n\n\n\n<p>Calculate how many workers are needed, their rates, and hours. Use construction industry data from Construction Coverage or BLS to benchmark.<\/p>\n\n\n\n<p>For example, BLS data shows the average hourly wage for <a href=\"https:\/\/www.bls.gov\/oes\/2023\/may\/oes472061.htm\" target=\"_blank\" rel=\"noreferrer noopener\">construction laborers in 2023 <\/a>was around $23, while <a href=\"https:\/\/constructioncoverage.com\/research\/best-paying-construction-jobs\" target=\"_blank\" rel=\"noreferrer noopener\">Construction Coverage reports<\/a> that regional differences can push labor costs as high as $35 per hour in urban markets. Using these benchmarks helps construction managers set realistic labor budgets.<\/p>\n\n\n\n<h3 id=\"h-6-determine-insurance-and-bonding-costs\" class=\"wp-block-heading\"><strong>6. Determine insurance and bonding costs<\/strong><\/h3>\n\n\n\n<p>Include liability insurance, worker\u2019s comp, and bonding fees. Contractors often overlook these when preparing an estimate form.<\/p>\n\n\n\n<h3 id=\"h-7-calculate-overhead-and-indirect-costs\" class=\"wp-block-heading\"><strong>7. Calculate overhead and indirect costs<\/strong><\/h3>\n\n\n\n<p>Overhead includes office expenses, equipment depreciation, and project management software. Indirect costs may include utilities or security.<\/p>\n\n\n\n<h3 id=\"h-8-account-for-profit-and-contingency\" class=\"wp-block-heading\"><strong>8. Account for profit and contingency<\/strong><\/h3>\n\n\n\n<p>Finally, add a percentage for profit margin and contingency. A 5\u201310% contingency buffer is common.<br \/>Try our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/profit-margin-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Profit Margin Calculator<\/a> to finalize margins.<\/p>\n\n\n\n<h2 id=\"h-turning-an-estimate-into-a-bid-proposal\" class=\"wp-block-heading\"><strong>Turning an Estimate into a Bid Proposal<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-77062\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/managers-reviewing-charts.jpg\" alt=\"Two construction managers reviewing cost charts and spreadsheets, highlighting operating expenses in construction projects.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/managers-reviewing-charts.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/managers-reviewing-charts-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/managers-reviewing-charts-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/managers-reviewing-charts-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Two construction managers reviewing cost charts and spreadsheets, highlighting operating expenses in construction projects.<\/figcaption>\n<\/figure>\n\n\n\n<p>Once you\u2019ve completed your construction estimate, convert it into a professional proposal. Use a proposal template or job estimate templates for consistency. Make sure your bid includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Client details<\/li>\n\n\n\n<li>Scope of work<\/li>\n\n\n\n<li>Itemized cost breakdown<\/li>\n\n\n\n<li>Project timelines and milestones<\/li>\n\n\n\n<li>Terms, insurance, and bonding details<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro Tip:<\/strong> Check out our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/construction-estimate-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">Construction Estimate Template<\/a> for a polished format.<\/p>\n\n\n\n<p>You can also explore related guides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/invoicefly.com\/academy\/how-much-do-construction-workers-make\/\" target=\"_blank\" rel=\"noreferrer noopener\">Construction Workers Salary in 2025: How Much They Make by State &amp; Hour<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-general-construction-license\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Get Your General Construction License in the US by State<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-your-construction-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Construction Insurance: How to Choose the Right Coverage &amp; Save in 2025<\/a>.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-types-of-estimates\" class=\"wp-block-heading\"><strong>Types of Estimates<\/strong><\/h2>\n\n\n\n<p>Choosing the right type of estimate depends on the stage of the project and the level of detail required. Understanding these types ensures project managers and general contractors apply the correct level of accuracy and transparency for each situation.<br \/><br \/>We\u2019ve broken it down:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Type<\/strong><\/td>\n<td><strong>Description<\/strong><\/td>\n<td><strong>Example use case<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Preliminary Estimate<\/td>\n<td>Rough cost projection, often early in design<\/td>\n<td>Feasibility for residential building project<\/td>\n<\/tr>\n<tr>\n<td>Detailed Estimate<\/td>\n<td>Itemized breakdown with quantities, labor, and costs<\/td>\n<td>Contractor preparing bid for house construction<\/td>\n<\/tr>\n<tr>\n<td>Quantity Estimate<\/td>\n<td>Based on material quantities and unit rates<\/td>\n<td>Excel sheet for concrete or steel takeoff<\/td>\n<\/tr>\n<tr>\n<td>Bid\/Proposal Estimate<\/td>\n<td>Prepared for clients, includes final markup and terms<\/td>\n<td>Formal proposal for commercial project<\/td>\n<\/tr>\n<tr>\n<td>Revised Estimate<\/td>\n<td>Updated version after scope or design changes<\/td>\n<td>Project manager updating after scope change<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p><em>Source: American Society of Professional Estimators (ASPE) \/\/ AACE International, Recommended Practice 18R-97 (Cost Estimate Classification System)<\/em><\/p>\n\n\n\n<h2 id=\"h-calculating-construction-profit-margin\" class=\"wp-block-heading\"><strong>Calculating Construction Profit Margin<\/strong><\/h2>\n\n\n\n<p>A construction estimate must also evaluate profitability. Profit Margin = (Net Profit \u00f7 Revenue) \u00d7 100. Knowing this percentage helps project managers understand if a job will truly add to the bottom line or create unnecessary risk.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"802\" class=\"wp-image-77067\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/builders-framing-house.jpg\" alt=\"Builders wearing safety helmets working on wooden house framing, representing contractor labor and project expenses.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/builders-framing-house.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/builders-framing-house-300x241.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/builders-framing-house-768x616.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/builders-framing-house-710x569.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<figcaption class=\"wp-element-caption\">Builders wearing safety helmets working on wooden house framing, representing contractor labor and project expenses.<\/figcaption>\n<\/figure>\n\n\n\n<p><strong>Example 1: Small Residential Job<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue: $50,000<\/li>\n\n\n\n<li>Costs: $40,000<\/li>\n\n\n\n<li>Net Profit: $10,000<\/li>\n\n\n\n<li>Profit Margin: 20%<\/li>\n<\/ul>\n\n\n\n<p><strong>Example 2: Larger Commercial Project<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue: $2,000,000<\/li>\n\n\n\n<li>Costs: $1,750,000<\/li>\n\n\n\n<li>Net Profit: $250,000<\/li>\n\n\n\n<li>Profit Margin: 12.5%<\/li>\n<\/ul>\n\n\n\n<p>As these examples show, higher revenue doesn\u2019t always mean higher profitability. Smaller residential building jobs can sometimes yield stronger margins than larger projects with tight bids.\u00a0<\/p>\n\n\n\n<p>Industry benchmarks suggest healthy construction profit margins typically fall between 10% and 20%, though they can vary by project type, location, and competition.<\/p>\n\n\n\n<p><strong>Pro Tip:<\/strong> Use our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/profit-margin-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Profit Margin Calculator<\/a> to simplify the math and compare different scenarios.<\/p>\n\n\n\n<h2 id=\"h-how-to-write-an-estimate-for-a-construction-job\" class=\"wp-block-heading\"><strong>How to Write an Estimate for a Construction Job<\/strong><\/h2>\n\n\n\n<p>When writing an estimate form, make sure your document is detailed, clear, and easy for clients to understand. A well-written estimate shows professionalism and reduces the chance of disputes.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Include client and project details. Specify the project name, location, and a summary of the work involved.<\/li>\n\n\n\n<li>Provide an itemized cost breakdown. Break down materials, labor, equipment, and any subcontractor costs. This transparency helps clients see exactly what they are paying for.<\/li>\n\n\n\n<li>Add timelines and schedules. Outline when the work will begin, major milestones, and the expected completion date.<\/li>\n\n\n\n<li>Attach supporting documents like design drawings, specifications, or a work estimate format. These give clarity and help align expectations.<\/li>\n\n\n\n<li>Clarify payment terms and conditions. State deposit requirements, installment schedules, and methods of payment (check, transfer, etc.).<\/li>\n\n\n\n<li>Note exclusions and assumptions. Clearly define what is not included in the estimate, such as permits or client-supplied materials.<\/li>\n\n\n\n<li>Provide a signature section. Both parties should sign to confirm agreement before work starts.<\/li>\n<\/ol>\n\n\n\n<p>For more insight, read more in our <a href=\"https:\/\/invoicefly.com\/academy\/how-to-estimate-construction-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Estimate Construction Jobs? Step-by-Step Guide<\/a>.<\/p>\n\n\n\n<h2 id=\"h-use-construction-estimate-templates\" class=\"wp-block-heading\"><strong>Use Construction Estimate Templates<\/strong><\/h2>\n\n\n\n<p>Templates save time and reduce errors by giving contractors a consistent format to follow. They also help ensure no critical details are missed during the construction estimating process.<\/p>\n\n\n\n<p>Options include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excel templates with formulas for automatic calculations, great for smaller residential building projects or quick revisions.<\/li>\n\n\n\n<li>Job estimate templates and proposal templates for standardization across multiple or similar projects and teams.<\/li>\n\n\n\n<li>Free <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Estimate Generator<\/a> to create quick and accurate estimates online.<\/li>\n\n\n\n<li>Construction cost estimate templates tailored for specific project types such as house construction or commercial builds.<\/li>\n\n\n\n<li>Excel sheets and spreadsheets that integrate directly with accounting systems, making it easier to track revisions.<\/li>\n<\/ul>\n\n\n\n<p>Using these templates not only speeds up your work but also adds professionalism and consistency to every estimate and proposal you deliver.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28043\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"h-benefit-from-construction-estimating-software\" class=\"wp-block-heading\"><strong>Benefit from Construction Estimating Software<\/strong><\/h2>\n\n\n\n<p>Manual spreadsheets can work, but software improves speed, accuracy, and collaboration across teams.\u00a0<\/p>\n\n\n\n<p>Some studies have even shown that estimating software <a href=\"https:\/\/construction.autodesk.com\/products\/autodesk-takeoff\/\" target=\"_blank\" rel=\"noreferrer noopener\">reduced their admin time by 30%<\/a>. Reports from the Get It Right Initiative also note that digital estimating tools help project managers reduce error rates and improve transparency with clients.<\/p>\n\n\n\n<p>Benefits include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faster cost breakdowns with automated calculations.<\/li>\n\n\n\n<li>Integration with accounting tools like QuickBooks for seamless financial management.<\/li>\n\n\n\n<li>Professional estimate forms and proposal templates ready to send.<\/li>\n\n\n\n<li>Cloud-based storage, so project managers can access estimates anywhere.<\/li>\n\n\n\n<li>Easier revisions when scope or design changes occur.<\/li>\n\n\n\n<li>Improved collaboration, as team members can work on the same estimate form or excel sheet in real-time.<\/li>\n<\/ul>\n\n\n\n<p>Try <a href=\"https:\/\/invoicefly.com\/product\/estimates-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Estimates App<\/a> for a contractor-friendly solution that combines speed, accuracy, and professionalism.<\/p>\n\n\n\n<h2 id=\"h-deliver-accurate-and-profitable-construction-estimates\" class=\"wp-block-heading\"><strong>Deliver Accurate and Profitable Construction Estimates<\/strong><\/h2>\n\n\n\n<p>Accurate construction estimating ensures your company wins profitable jobs and avoids financial strain. By following a clear process, using job estimate templates, and leveraging construction estimating software, you can create estimates that impress clients and protect your margins.<\/p>\n\n\n\n<p>Need an estimating solution for your small business? <a href=\"https:\/\/invoicefly.com\/product\/estimates-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Try Invoice Fly\u2019s Estimates App<\/a> \u2014 It\u2019s free!<\/p>\n\n\n\n<p>For more startup guidance, read <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-construction-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to start your construction company<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e898415 e-flex e-con-boxed e-con e-parent\" data-id=\"e898415\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c61941 elementor-widget elementor-widget-heading\" data-id=\"4c61941\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Construction Estimates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71e3a52 e-flex e-con-boxed e-con e-parent\" data-id=\"71e3a52\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba53a1 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"0ba53a1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0fb3320865\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-0ba53a1\">\n                        <a href=\"#collapse-8065b3c69d0fb3320865\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0fb3320865\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0fb3320865\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How to write a construction estimate?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0fb3320865\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-0ba53a1\" data-parent=\"#accordion-69d0fb3320865\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Include project scope, cost breakdown, timelines, and terms in a professional format.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-0ba53a1\">\n                        <a href=\"#collapse-84be38469d0fb3320865\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-84be38469d0fb3320865\" aria-expanded=\"true\" aria-controls=\"Collapse-84be38469d0fb3320865\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do I create an estimate?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-84be38469d0fb3320865\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-0ba53a1\" data-parent=\"#accordion-69d0fb3320865\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Use templates, excel spreadsheets, or estimating software to build accurate job estimates.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-0ba53a1\">\n                        <a href=\"#collapse-2fd8f7569d0fb3320865\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2fd8f7569d0fb3320865\" aria-expanded=\"true\" aria-controls=\"Collapse-2fd8f7569d0fb3320865\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is the formula for building construction estimate?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2fd8f7569d0fb3320865\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-0ba53a1\" data-parent=\"#accordion-69d0fb3320865\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Sum of material, labor, equipment, overhead, insurance, and profit.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-0ba53a1\">\n                        <a href=\"#collapse-3dfd31269d0fb3320865\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3dfd31269d0fb3320865\" aria-expanded=\"true\" aria-controls=\"Collapse-3dfd31269d0fb3320865\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How do contractors make estimates?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3dfd31269d0fb3320865\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-0ba53a1\" data-parent=\"#accordion-69d0fb3320865\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Through the construction estimating process: reviewing documents, material takeoff, labor, and overhead calculations.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-0ba53a1\">\n                        <a href=\"#collapse-7e8e20d69d0fb3320865\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7e8e20d69d0fb3320865\" aria-expanded=\"true\" aria-controls=\"Collapse-7e8e20d69d0fb3320865\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How to estimate materials for construction?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7e8e20d69d0fb3320865\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-0ba53a1\" data-parent=\"#accordion-69d0fb3320865\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Perform a material takeoff using an excel sheet or software, ensuring all required items are listed.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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A well-prepared estimate not only outlines costs but also builds trust with clients by showing transparency and professionalism.\u00a0 In this step-by-step guide, we\u2019ll walk you through the entire construction estimating process from reviewing bid packages to finalizing [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":76429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[170,162,156,157],"tags":[],"ppma_author":[101],"class_list":["post-77046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","category-industries","category-manage-your-business","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Step-by-Step Guide To Making An Estimate for Construction<\/title>\n<meta name=\"description\" content=\"Learn how to make a construction estimate with industry profit margins. 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Get tips on expenses, pricing, and efficiency for long-term growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/presupuesto-de-construccion\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-28T16:58:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T16:16:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/How-to-Make-an-Estimate-for-Construction-01.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-estimate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-estimate\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"How To Make A Construction Estimate: Step-by-Step Guide\",\"datePublished\":\"2025-08-28T16:58:30+00:00\",\"dateModified\":\"2026-02-12T16:16:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-estimate\/\"},\"wordCount\":1497,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-estimate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/How-to-Make-an-Estimate-for-Construction-01.webp\",\"articleSection\":[\"Construction\",\"Industries\",\"Manage your business\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-estimate\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/construction-estimate\/\",\"name\":\"Step-by-Step Guide To Making An Estimate for Construction\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-estimate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-estimate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/How-to-Make-an-Estimate-for-Construction-01.webp\",\"datePublished\":\"2025-08-28T16:58:30+00:00\",\"dateModified\":\"2026-02-12T16:16:06+00:00\",\"description\":\"Learn how to make a construction estimate with industry profit margins. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. Visit elliemckenna.com to explore her portfolio and services.\",\"sameAs\":[\"http:\/\/elliemckenna.com\",\"https:\/\/www.linkedin.com\/in\/ellie-mckenna\/\"],\"gender\":\"female\",\"award\":[\"Eamon Corcoran\",\"CEO\",\"B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint\"],\"knowsAbout\":[\"Invoicing\",\"SaaS\",\"Mobile Apps\",\"Accounting\",\"Home Service Industry. Content Writing: Long-form blog posts\",\"articles\",\"and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy\",\"email campaigns\",\"social media content\",\"and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content\",\"including explainer videos and branded series (e.g.\",\"Armani\u2019s visual search videos). 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/77046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=77046"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/77046\/revisions"}],"predecessor-version":[{"id":88613,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/77046\/revisions\/88613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/76429"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=77046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=77046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=77046"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=77046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}