{"id":77271,"date":"2025-08-29T10:09:30","date_gmt":"2025-08-29T09:09:30","guid":{"rendered":"https:\/\/invoicefly.com\/?p=77271"},"modified":"2026-02-13T11:24:42","modified_gmt":"2026-02-13T10:24:42","slug":"pagos-en-linea-con-tarjeta","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/online-card-payments\/","title":{"rendered":"Ventajas de ofrecer pagos bancarios en l\u00ednea con tarjeta y ACH"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77271\" class=\"elementor elementor-77271\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-679bcefe e-flex e-con-boxed e-con e-parent\" data-id=\"679bcefe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31183eb3 elementor-widget elementor-widget-text-editor\" data-id=\"31183eb3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Accepting online card and ACH (Automated Clearing House) bank payments is no longer a luxury. It&#8217;s an essential part of running a modern small business or freelance operation. With <a href=\"https:\/\/www.octalsoftware.com\/blog\/global-mobile-payment-statistic\" target=\"_blank\" rel=\"noreferrer noopener\">global mobile payment transaction values reaching $2.2 trillion<\/a> and <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230307005341\/en\/Fast-Convenient-and-Secure-70-of-Consumers-Prefer-Digital-Payments-Onbe-Future-of-Payments-Survey-Reveals\" target=\"_blank\" rel=\"noreferrer noopener\">70% of consumers preferring digital payments<\/a>, businesses that don&#8217;t offer online card payment options risk losing customers and revenue. From faster payments to improved cash flow and higher customer satisfaction, these methods can transform the way you get paid.<\/p>\n\n\n\n<p>In this guide, we&#8217;ll break down the benefits, potential downsides, and how to start accepting them securely and efficiently.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/client-paying-invoice-with-online-card-smartwatch.jpg\" alt=\"Client paying with an online card from smartwatch\" class=\"wp-image-77274\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/client-paying-invoice-with-online-card-smartwatch.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/client-paying-invoice-with-online-card-smartwatch-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/client-paying-invoice-with-online-card-smartwatch-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/client-paying-invoice-with-online-card-smartwatch-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Customer paying an invoice with online card payments using a smartwatch<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-online-card-payments\"><strong>What are online card payments?<\/strong><\/h2>\n\n\n\n<p>Online card payments are electronic transactions made with credit or debit cards over the internet. They allow customers to pay instantly, without cash or checks, through secure payment gateways that encrypt sensitive financial data. Popular payment processors like <a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stripe<\/a>, <a href=\"https:\/\/www.paypal.com\" target=\"_blank\" rel=\"noreferrer noopener\">PayPal<\/a>, and <a href=\"https:\/\/squareup.com\" target=\"_blank\" rel=\"noreferrer noopener\">Square<\/a> enable businesses to accept payments from anywhere in the world.<\/p>\n\n\n\n<p>These digital payment methods work by securely transmitting card information through payment gateways that connect to card networks like Visa, Mastercard, and American Express. The entire process happens in seconds, making it convenient for both businesses and customers. Modern online card systems also support digital wallets, virtual cards, and contactless payment options through smartphones and smartwatches.<\/p>\n\n\n\n<p>Learn more about our <a href=\"https:\/\/invoicefly.com\/product\/online-payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">online payments<\/a> solution.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" class=\"wp-image-28042\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits-of-accepting-online-card-payments\"><strong>The benefits of accepting online card payments<\/strong><\/h2>\n\n\n\n<p>Online card payments offer numerous advantages that can significantly impact your business&#8217;s bottom line and customer satisfaction:<\/p>\n\n\n\n<p>\u2022 <strong>Faster payment processing:<\/strong> Credit and debit card transactions typically process within 1-3 business days, compared to 5-10 days for checks. This improved speed directly benefits your cash flow and reduces the time spent waiting for payments.<\/p>\n\n\n\n<p>\u2022 <strong>Enhanced customer convenience:<\/strong> Customers can pay from their computer or smartphone 24\/7, eliminating the need to write checks or make bank visits. This convenience often leads to faster invoice payments and higher customer satisfaction rates.<\/p>\n\n\n\n<p>\u2022 <strong>Increased sales potential:<\/strong> Businesses offering diverse payment options see improved conversion rates by removing payment friction. According to <a href=\"https:\/\/www.waveapps.com\/blog\/the-benefits-of-offering-online-card-and-bank-payments-ach\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wave Apps<\/a>, accepting online payments can result in faster payment collection compared to traditional methods.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/people-using-credit-card-online-shopping.jpg\" alt=\"People using a credit card to shop online through a tablet\" class=\"wp-image-77276\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/people-using-credit-card-online-shopping.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/people-using-credit-card-online-shopping-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/people-using-credit-card-online-shopping-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/people-using-credit-card-online-shopping-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Customers shopping online and paying with credit card payments<\/figcaption><\/figure>\n\n\n\n<p>\u2022 <strong>Global reach capability:<\/strong> Online card payments enable you to accept payments from international clients without the complications of foreign checks or wire transfers. This expands your potential customer base significantly.<\/p>\n\n\n\n<p>\u2022 <strong>Better record keeping:<\/strong> Electronic payments create automatic digital records that integrate with your accounting software, reducing manual data entry and improving financial tracking accuracy.<\/p>\n\n\n\n<p>Need an invoicing solution for your small business? <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Try Invoice Fly&#8217;s Invoicing Software \u2014 It&#8217;s free!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits-of-ach-bank-payments\"><strong>The benefits of ACH bank payments<\/strong><\/h2>\n\n\n\n<p>ACH (Automated Clearing House) transfers move money directly between bank accounts without relying on card networks. They\u2019ve become one of the most cost-effective and dependable ways for businesses to get paid.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lower fees:<\/strong> ACH transactions usually cost less than $1, compared to the 2\u20133% fees attached to credit card processing. For high-value invoices or frequent billing, those savings add up quickly.<\/li>\n\n\n\n<li><strong>Security and traceability:<\/strong> ACH transfers are bank-to-bank, leaving clear audit trails and reducing exposure to fraud compared with checks or manual payments. According to <a href=\"https:\/\/quickbooks.intuit.com\/r\/payments\/ach-payments\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">QuickBooks<\/a>, the predictable timing of ACH transfers also helps businesses manage cash flow more effectively.<\/li>\n\n\n\n<li><strong>Reliable for recurring payments:<\/strong> Subscriptions, retainers, and installment billing fit naturally with ACH because bank accounts don\u2019t expire or hit credit limits the way cards do. This means fewer payment disruptions and better continuity for your revenue.<\/li>\n\n\n\n<li><strong>Flexibility with faster options:<\/strong> ACH isn\u2019t just for \u201cslow\u201d transfers anymore. According to <a href=\"https:\/\/www.nacha.org\/same-day-ach\" target=\"_blank\" rel=\"noreferrer noopener\">Nacha<\/a>, Same Day ACH volume grew 45% in 2024, topping 1.2 billion payments worth $3.2 trillion, showing just how much ACH is also evolving to meet demand for quicker processing.<\/li>\n\n\n\n<li><strong>Higher success rates:<\/strong> Because payments come directly from bank accounts, ACH has fewer failures than cards, which can be declined due to expiration dates, insufficient credit, or account limits.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-online-card-vs-ach-bank-payments\"><strong>Online Card vs. ACH Bank Payments<\/strong><\/h2>\n\n\n\n<p>Understanding when to use each payment method helps optimize your payment strategy:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>Online Card<\/strong><\/td><td><strong>ACH Bank Payment<\/strong><\/td><\/tr><tr><td><strong>Processing Speed<\/strong><\/td><td>1-3 business days<\/td><td>1-3 business days (Same Day ACH available)<\/td><\/tr><tr><td><strong>Transaction Fees<\/strong><\/td><td>2-3% of transaction value<\/td><td>Typically under $1 per transaction<\/td><\/tr><tr><td><strong>Best Use Cases<\/strong><\/td><td>One-time purchases, international payments<\/td><td>Recurring payments, high-value transactions<\/td><\/tr><tr><td><strong>Global Reach<\/strong><\/td><td>Worldwide acceptance<\/td><td>Primarily domestic (US, Canada)<\/td><\/tr><tr><td><strong>Customer Adoption<\/strong><\/td><td>High consumer familiarity<\/td><td>Growing business preference<\/td><\/tr><tr><td><strong>Failure Rates<\/strong><\/td><td>Higher (expired cards, limits)<\/td><td>Lower (bank account verification)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-potential-downsides-of-online-payments\"><strong>Potential downsides of online payments<\/strong><\/h2>\n\n\n\n<p>While online payments offer significant benefits, it&#8217;s important to understand the potential challenges:<\/p>\n\n\n\n<p>\u2022 <strong>Transaction fees impact:<\/strong> Credit card processing fees can range from 2-3% per transaction, which can significantly impact profit margins on low-margin products or services.<\/p>\n\n\n\n<p>\u2022 <strong>Fraud and security risks:<\/strong> Digital payments create potential vulnerabilities for data breaches and fraudulent transactions. However, modern payment processors use advanced encryption and fraud detection tools to minimize these risks.<\/p>\n\n\n\n<p>\u2022 <strong>Technical setup requirements:<\/strong> Implementing online payment systems requires initial setup time and potentially ongoing technical maintenance. Some businesses may need professional assistance to integrate payments with existing systems.<\/p>\n\n\n\n<p>\u2022 <strong>Chargeback challenges:<\/strong> Credit card payments can result in chargebacks where customers dispute transactions, potentially leading to lost revenue and additional fees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-difference-between-online-payment-types\"><strong>The difference between online payment types<\/strong><\/h2>\n\n\n\n<p>Understanding various online payment methods helps you choose the right mix for your business:<\/p>\n\n\n\n<p>\u2022 <strong>Traditional card payments:<\/strong> Credit and debit cards processed through secure gateways, offering broad customer acceptance and familiar checkout experiences.<\/p>\n\n\n\n<p>\u2022 <strong>ACH bank transfers:<\/strong> Direct bank-to-bank payments that bypass card networks, offering lower fees and higher security for domestic transactions.<\/p>\n\n\n\n<p>\u2022 <strong>Digital wallets:<\/strong> PayPal, Apple Pay, Google Pay, and other digital wallets that store payment information securely and enable one-click payments. These systems can keep customer payment details on file for faster future transactions, making them ideal for businesses that handle recurring services like utility bills or subscription payments.<\/p>\n\n\n\n<p>\u2022 <strong>Virtual credit cards:<\/strong> Temporary card numbers generated for specific transactions or vendors, providing an extra layer of security for online purchases while maintaining the convenience of traditional credit card processing.<\/p>\n\n\n\n<p>\u2022 <strong>Buy Now, Pay Later (BNPL):<\/strong> Services like Klarna and Afterpay that allow customers to split purchases into installments, potentially increasing average order values.<\/p>\n\n\n\n<p>Tip: When planning your payment strategy, you can <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\" target=\"_blank\" rel=\"noreferrer noopener\">learn how to create financial projections<\/a> to forecast the impact of faster payment processing on your cash flow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-invoices-and-online-payments-can-work-together\"><strong>How invoices and online payments can work together<\/strong><\/h2>\n\n\n\n<p>Integrating online payment options directly into your invoices creates a seamless payment experience that benefits both you and your customers. This integration can significantly reduce payment delays compared to traditional methods like checks or cash.<\/p>\n\n\n\n<p>Modern invoicing platforms allow you to embed payment buttons directly in email invoices, enabling customers to pay with a single click. This reduces the friction between receiving an invoice and making payment, significantly improving your collection rates.<\/p>\n\n\n\n<p>You can also offer multiple payment options within a single invoice, letting customers choose between credit cards, ACH transfers, or digital wallets based on their preference. This flexibility often leads to faster payments and improved customer satisfaction.<\/p>\n\n\n\n<p>Tip: Start with <a href=\"https:\/\/invoicefly.com\/academy\/automated-invoicing\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated invoicing<\/a> to streamline your payment process and reduce collection delays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-five-ways-electronic-payment-can-benefit-your-business\"><strong>Top five ways electronic payment can benefit your business<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-reach-more-customers\"><strong>1. Reach more customers<\/strong><\/h3>\n\n\n\n<p>Accepting multiple online card payment options meets diverse customer preferences and expands your potential market. According to <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/banking-matters\/state-of-consumer-digital-payments-in-2024\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey research<\/a>, 60% of US consumers use digital payments for in-app purchases, while in-store digital wallet adoption has grown to 28% in 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-payment-adoption-in-the-us-2024\"><strong>Digital Payment Adoption in the US (2024)<\/strong><\/h2>\n\n\n\n<p>The following data from McKinsey shows how consumers are embracing different digital payment channels:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Payment Channel<\/strong><\/td><td><strong>Adoption Rate<\/strong><\/td><td><strong>Growth Trend<\/strong><\/td><\/tr><tr><td>In-App Digital Payments<\/td><td>60%<\/td><td>+8% since 2019<\/td><\/tr><tr><td>In-Store Digital Wallets<\/td><td>28%<\/td><td>+9% since 2019<\/td><\/tr><tr><td>Online E-commerce<\/td><td>53%*<\/td><td>Steady growth<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>*Based on global data showing digital wallets account for 53% of online purchases<\/p>\n\n\n\n<p>This data demonstrates that businesses offering diverse online card payment options can tap into these growing consumer preferences and avoid losing customers to competitors who provide more payment flexibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-sell-more\"><strong>2. Sell more<\/strong><\/h3>\n\n\n\n<p>Reducing payment friction directly impacts conversion rates. Studies show that businesses accepting diverse payment options, including virtual credit cards and digital wallets, see higher average order values and repeat purchase rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-meet-consumer-demand-for-consistent-experience-across-sales-channels\"><strong>3. Meet consumer demand for consistent experience across sales channels<\/strong><\/h3>\n\n\n\n<p>Modern consumers expect seamless payment experiences whether shopping online, in-store, or through mobile apps. Offering consistent online card payment options across all channels creates a professional, cohesive brand experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-enhance-security\"><strong>4. Enhance security<\/strong><\/h3>\n\n\n\n<p>Modern payment processors use encryption, tokenization, and advanced fraud detection algorithms to protect both businesses and customers. These security measures often exceed what small businesses could implement independently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-increase-productivity\"><strong>5. Increase productivity<\/strong><\/h3>\n\n\n\n<p>Automated payment processing reduces manual reconciliation work, frees up time for core business activities, and minimizes errors associated with manual data entry. Many businesses report saving 5-10 hours per week after implementing automated payment systems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-accept-credit-card-payments-online\"><strong>How to accept credit card payments online<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-merchant-account-plus-payment-gateway\"><strong>Merchant account plus payment gateway<\/strong><\/h3>\n\n\n\n<p>This traditional approach gives you maximum control over the payment process but requires more initial setup. You&#8217;ll need separate relationships with a merchant account provider and a payment gateway, which can offer better rates for high-volume businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-all-in-one-solutions\"><strong>All-in-one solutions<\/strong><\/h3>\n\n\n\n<p>Platforms like Stripe, Square, and PayPal combine merchant accounts and payment gateways in single packages. These solutions are typically easier to set up and manage, making them ideal for small businesses and startups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-simplified-credit-card-processing\"><strong>Simplified credit card processing<\/strong><\/h3>\n\n\n\n<p>Many modern invoicing platforms now include built-in payment processing capabilities. These integrated solutions offer the simplest setup process and seamless integration with your existing workflow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenges-of-online-payment-processing\"><strong>Challenges of online payment processing<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shopping-cart-abandonment\"><strong>Shopping cart abandonment<\/strong><\/h3>\n\n\n\n<p>Online payment friction can lead to abandoned purchases. Combat this by streamlining your checkout process, offering guest checkout options, and providing multiple payment methods including popular digital wallets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fraud-prevention\"><strong>Fraud prevention<\/strong><\/h3>\n\n\n\n<p>While fraud risks exist, modern payment processors provide sophisticated detection tools. Implement multi-factor authentication, address verification, and CVV checking to minimize fraudulent transactions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-chargebacks\"><strong>Chargebacks<\/strong><\/h3>\n\n\n\n<p>Credit card chargebacks can be costly and time-consuming. Prevent them by maintaining clear transaction records, providing excellent customer service, and having transparent refund policies. For detailed guidance, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-avoid-chargeback\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to avoid chargebacks<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" class=\"wp-image-28043\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-about-online-card-amp-ach-bank-payments\"><strong>Final Thoughts<\/strong> about Online Card &amp; ACH Bank Payments<\/h2>\n\n\n\n<p>Offering online card and ACH bank payments isn&#8217;t just about convenience\u2014it&#8217;s about keeping up with customer expectations and improving your business&#8217;s financial health. With proper implementation and the right payment partners, these systems can significantly improve your cash flow, reduce administrative burden, and help grow your customer base.<\/p>\n\n\n\n<p>The statistics are clear: businesses that embrace diverse online payment options get paid faster, serve customers better, and position themselves for growth in an increasingly digital economy.&nbsp;<\/p>\n\n\n\n<p>Need an invoicing solution for your small business? <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Try Invoice Fly&#8217;s Invoicing Software \u2014 It&#8217;s free!<\/a><\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8353fb2 e-flex e-con-boxed e-con e-parent\" data-id=\"8353fb2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6503bd3 elementor-widget elementor-widget-heading\" data-id=\"6503bd3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Online Card &amp; ACH Bank Payments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-377da25 e-flex e-con-boxed e-con e-parent\" data-id=\"377da25\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-209bca6 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"209bca6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69ce94e83dca2\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-209bca6\">\n                        <a href=\"#collapse-8065b3c69ce94e83dca2\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69ce94e83dca2\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69ce94e83dca2\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What are the advantages of online payments? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69ce94e83dca2\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-209bca6\" data-parent=\"#accordion-69ce94e83dca2\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Online payments offer faster processing times, improved customer convenience, better record-keeping, global reach, and the ability to operate 24\/7. They also reduce the risk of lost or stolen checks and provide automatic integration with accounting systems. <\/span><\/p>\n<p><span style=\"font-weight: 400\">B<\/span><span style=\"font-weight: 400\">usinesses can keep customer payment information securely on file, making it easy to process recurring transactions like utility bills or subscription services without requiring customers to re-enter their details each time.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-209bca6\">\n                        <a href=\"#collapse-84be38469ce94e83dca2\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-84be38469ce94e83dca2\" aria-expanded=\"true\" aria-controls=\"Collapse-84be38469ce94e83dca2\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Who benefits from card payments? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-84be38469ce94e83dca2\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-209bca6\" data-parent=\"#accordion-69ce94e83dca2\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Both businesses and customers benefit. Businesses get faster payments, better cash flow, and expanded customer reach. Customers enjoy convenience, security features, and the ability to pay from anywhere at any time.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-209bca6\">\n                        <a href=\"#collapse-2fd8f7569ce94e83dca2\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2fd8f7569ce94e83dca2\" aria-expanded=\"true\" aria-controls=\"Collapse-2fd8f7569ce94e83dca2\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Why are online payments better than cash? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2fd8f7569ce94e83dca2\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-209bca6\" data-parent=\"#accordion-69ce94e83dca2\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Online payments are faster, safer, and more convenient than cash. They create automatic records, enable remote transactions, and reduce the risks associated with handling physical currency. They're also essential for e-commerce and remote service delivery.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-209bca6\">\n                        <a href=\"#collapse-3dfd31269ce94e83dca2\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3dfd31269ce94e83dca2\" aria-expanded=\"true\" aria-controls=\"Collapse-3dfd31269ce94e83dca2\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Which action should be avoided during online transactions?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3dfd31269ce94e83dca2\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-209bca6\" data-parent=\"#accordion-69ce94e83dca2\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Never share payment credentials over unsecured networks, avoid saving payment information on unsecured devices, and don't ignore security warnings from payment processors. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Always use reputable payment platforms with strong security measures. For businesses dealing with disputed transactions, knowing <\/span><a href=\"https:\/\/invoicefly.com\/academy\/how-to-handle-late-client-payments\/\"><span style=\"font-weight: 400\">how to handle late payments from clients<\/span><\/a><span style=\"font-weight: 400\"> can prevent many payment issues before they escalate.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-209bca6\">\n                        <a href=\"#collapse-7e8e20d69ce94e83dca2\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7e8e20d69ce94e83dca2\" aria-expanded=\"true\" aria-controls=\"Collapse-7e8e20d69ce94e83dca2\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How do card payment systems work? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7e8e20d69ce94e83dca2\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-209bca6\" data-parent=\"#accordion-69ce94e83dca2\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Card payment systems use secure gateways to encrypt and transmit payment information to card networks (Visa, Mastercard) for authorization. The process involves verification, authorization, and settlement steps that typically complete within 1-3 business days.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-209bca6\">\n                        <a href=\"#collapse-e18ad7069ce94e83dca2\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-e18ad7069ce94e83dca2\" aria-expanded=\"true\" aria-controls=\"Collapse-e18ad7069ce94e83dca2\">\n                            \n                            <span class=\"ekit-accordion-title\">6. Online card vs. bank ACH payments: which one is better? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-e18ad7069ce94e83dca2\" class=\" show collapse\" aria-labelledby=\"primaryHeading-5-209bca6\" data-parent=\"#accordion-69ce94e83dca2\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The choice depends on your needs. Online cards offer speed, global reach, and customer familiarity, while ACH provides lower fees and better security for recurring or high-value domestic payments. Many businesses benefit from offering both options to meet diverse customer preferences.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What are the advantages of online payments? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Online payments offer faster processing times, improved customer convenience, better record-keeping, global reach, and the ability to operate 24\/7. 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With global mobile payment transaction values reaching $2.2 trillion and 70% of consumers preferring digital payments, businesses that don&#8217;t offer online card payment options risk losing customers [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":75556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[100],"class_list":["post-77271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Card &amp; ACH Bank Payments: Benefits Explained<\/title>\n<meta name=\"description\" content=\"Discover the benefits of offering online card and ACH bank payments\u2014from faster cash flow to improved security and customer convenience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/pagos-en-linea-con-tarjeta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Benefits of Offering Online Card &amp; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Author Profile<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Professional Status<\/strong>: Senior Copywriter and Content Strategist\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Spain<\/p>\r\n\r\n<h3 dir=\"ltr\">About Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson is a seasoned Senior Copywriter and Content Strategist with over a decade of experience crafting impactful narratives for global brands, agencies, and startups. Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta.<\/p>\r\n<p dir=\"ltr\">A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in <em>The New York Times<\/em> and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets.<\/p>\r\n\r\n<h3 dir=\"ltr\">Qualifications<\/h3>\r\n<p dir=\"ltr\"><strong>MBA in Marketing &amp; Economics<\/strong>, Stockholm School of Economics, Sweden (Graduated 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Bachelor of Applied Science in Business Administration<\/strong>, University of Illinois, USA (Graduated in Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Professional Certifications<\/strong>:<\/p>\r\n<p dir=\"ltr\">UX Writing Certification (2020)<\/p>\r\n<p dir=\"ltr\">SEO and ASO Optimization Certification (2019)<\/p>\r\n<p dir=\"ltr\">Content Strategy and Localization Training (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">Areas of Specialization<\/h3>\r\n<p dir=\"ltr\"><strong>Creative Copywriting<\/strong>: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action.<\/p>\r\n<p dir=\"ltr\"><strong>UX Writing<\/strong>: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences.<\/p>\r\n<p dir=\"ltr\"><strong>SEO\/ASO Copywriting<\/strong>: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions.<\/p>\r\n<p dir=\"ltr\"><strong>CRM Copywriting<\/strong>: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships.<\/p>\r\n<p dir=\"ltr\"><strong>Ghostwriting<\/strong>: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreation &amp; Localization<\/strong>: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French.<\/p>\r\n<p dir=\"ltr\"><strong>Content Strategy<\/strong>: Aligning content with business goals, user journeys, and brand identity for maximum impact.<\/p>\r\n\r\n<h3 dir=\"ltr\">Professional Experience<\/h3>\r\n<p dir=\"ltr\">Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present)<\/p>\r\n<p dir=\"ltr\">Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels.<\/p>\r\n<p dir=\"ltr\">Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy.<\/p>\r\n<p dir=\"ltr\">Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d<\/p>\r\n<p dir=\"ltr\">Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present)<\/p>\r\n<p dir=\"ltr\">Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets.<\/p>\r\n<p dir=\"ltr\">Collaborate with design teams to create cohesive brand identities.<\/p>\r\n<p dir=\"ltr\">Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present)<\/p>\r\n<p dir=\"ltr\">Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content.<\/p>\r\n<p dir=\"ltr\">Optimize content for SEO to increase visibility and engagement.<\/p>\r\n<p dir=\"ltr\">Ghostwriter | KA Consulting, USA (2023 \u2013 Present)<\/p>\r\n<p dir=\"ltr\">Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists.<\/p>\r\n<p dir=\"ltr\">Ensure authentic voice and strategic alignment with client objectives.<\/p>\r\n<p dir=\"ltr\">SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present)<\/p>\r\n<p dir=\"ltr\">Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions.<\/p>\r\n<p dir=\"ltr\">Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present)<\/p>\r\n<p dir=\"ltr\">Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust.<\/p>\r\n<p dir=\"ltr\">Provide strategic marketing consultation to align content with business goals.<\/p>\r\n<p dir=\"ltr\">SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present)<\/p>\r\n<p dir=\"ltr\">Write SEO content for financial technology apps, driving organic traffic and user acquisition.<\/p>\r\n<p dir=\"ltr\">Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present)<\/p>\r\n<p dir=\"ltr\">Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement.<\/p>\r\n<p dir=\"ltr\">Conduct content testing and provide marketing strategy insights.<\/p>\r\n\r\n<h3>Past Roles<\/h3>\r\n<p dir=\"ltr\"><strong>Creative Copywriter | VML, Madrid\/UK (2024)<\/strong>: Wrote copy for Vuse, a mixed London and Madrid-based account.<\/p>\r\n<p dir=\"ltr\"><strong>Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023)<\/strong>: Produced content for AI-driven platforms.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021)<\/strong>: Led branding strategy, including a TV ad and annual data reports, securing <em>The New York Times<\/em> front-page coverage.<\/p>\r\n<p dir=\"ltr\"><strong>Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013)<\/strong>: Oversaw B2C-to-B2B branding transition.<\/p>\r\n<p dir=\"ltr\"><strong>UX Writer | Juni (Finance), Stockholm (2022)<\/strong>: Audited B2B app and created UX guidelines.<\/p>\r\n<p dir=\"ltr\"><strong>Additional Roles<\/strong>: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at <em>The Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Teaching Experience<\/h3>\r\n<p dir=\"ltr\"><strong>Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022)<\/strong>: Taught courses on UX writing and content strategy.<\/p>\r\n<p dir=\"ltr\"><strong>Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021)<\/strong>: Delivered workshops on UX content creation.<\/p>\r\n\r\n<h3 dir=\"ltr\">Previous Achievements<\/h3>\r\n<p dir=\"ltr\">Secured front-page coverage in <em>The New York Times<\/em> for Qustodio\u2019s data reports (2020).<\/p>\r\n<p dir=\"ltr\">Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022).<\/p>\r\n<p dir=\"ltr\">Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023).<\/p>\r\n<p dir=\"ltr\">Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022).<\/p>\r\n<p dir=\"ltr\">Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024).<\/p>\r\n\r\n<h3 dir=\"ltr\">References<\/h3>\r\n<p dir=\"ltr\"><strong>Ogilvy Experience Team<\/strong>, Barcelona: \u201cAs always, great work.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Available Upon Request<\/strong>: Additional references from Design Bridge, Gravita, and Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. Visit www.jenallerson.com to explore her portfolio and services.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/77271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=77271"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/77271\/revisions"}],"predecessor-version":[{"id":88850,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/77271\/revisions\/88850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/75556"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=77271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=77271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=77271"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=77271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}