{"id":77426,"date":"2025-09-01T10:24:58","date_gmt":"2025-09-01T09:24:58","guid":{"rendered":"https:\/\/invoicefly.com\/?p=77426"},"modified":"2026-02-12T17:16:05","modified_gmt":"2026-02-12T16:16:05","slug":"negocio-de-reformas","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/home-renovation-business\/","title":{"rendered":"C\u00f3mo iniciar un negocio de reformas del hogar en 2025: Gu\u00eda completa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77426\" class=\"elementor elementor-77426\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e094fa8 e-flex e-con-boxed e-con e-parent\" data-id=\"1e094fa8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b94a17c elementor-widget elementor-widget-text-editor\" data-id=\"5b94a17c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Starting a home renovation business in 2025 can be both rewarding and profitable if you have the right skills, plan, and strategy. With demand for kitchen remodels, bathroom upgrades, and full-scale renovation projects continuing to rise, contractors and entrepreneurs have an excellent opportunity to build thriving businesses.<\/p>\n\n\n\n<p>Recent data from <a href=\"https:\/\/www.fortunebusinessinsights.com\/home-renovation-market-112345\" target=\"_blank\" rel=\"noreferrer noopener\">Fortune Business Insights<\/a> shows the global home renovation market was valued at nearly $2 trillion in 2024 and is expected to keep growing through the next decade. North America currently accounts for more than one-third of this market, highlighting strong demand and opportunities for renovation contractors in the region.(S<\/p>\n\n\n\n<p>In this guide, we\u2019ll cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What a home renovation business is<\/li>\n\n\n\n<li>Skills, insurance, equipment, and profit margin considerations<\/li>\n\n\n\n<li>Step-by-step guide to launching your company<\/li>\n\n\n\n<li>Mistakes to avoid when starting your business\u00a0<\/li>\n\n\n\n<li>Profitability insights, FAQs, and free resources<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-home-renovation-business\"><strong>What is a Home Renovation Business?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/contractors-working-ceiling.jpg\" alt=\"Two renovation contractors installing ceiling panels on ladders at a residential project site.\" class=\"wp-image-77434\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/contractors-working-ceiling.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/contractors-working-ceiling-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/contractors-working-ceiling-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/contractors-working-ceiling-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Two renovation contractors installing ceiling panels on ladders at a residential project site.<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.freepik.com\/free-photo\/full-shot-man-woman-standing-ladder_25186491.htm#fromView=search&amp;page=1&amp;position=0&amp;uuid=67a4d621-22a0-4683-bf21-52348a864cdf&amp;query=home+renovation\"><\/a>A home renovation business provides remodeling and construction services to residential clients. These services range from small-scale projects like painting or flooring to full-scale renovations such as kitchen remodels, bathroom remodels, or home additions. Many remodeling contractors specialize in specific renovation projects, while others operate as general renovation contractors covering all aspects of building and remodeling.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.joist.com\/blog\/how-to-start-a-home-renovation-business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Joist<\/a>, the renovation industry is one of the fastest-growing segments of residential construction, making it a promising path for small business owners.<\/p>\n\n\n\n<p>A successful business owner in this field must balance construction expertise with project management and marketing efforts to build a steady customer base.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" class=\"wp-image-28042\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-consider-before-starting-a-home-renovation-business\"><strong>What To Consider Before Starting a Home Renovation Business<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-skills\"><strong>Skills<\/strong><\/h3>\n\n\n\n<p>To succeed in the remodeling industry, you need a mix of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technical skills<\/strong>: carpentry, plumbing, electrical work, demolition, and finishing.<\/li>\n\n\n\n<li><strong>Business skills<\/strong>: estimating, scheduling, financial planning, and negotiation.<\/li>\n\n\n\n<li><strong>Soft skills<\/strong>: leadership, customer service, and team management.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-insurance\"><strong>Insurance<\/strong><\/h3>\n\n\n\n<p>Home renovation contractor requirements typically include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>General liability insurance<\/strong> to cover accidents or property damage.<\/li>\n\n\n\n<li><strong>Workers\u2019 compensation<\/strong> if you employ staff.<\/li>\n\n\n\n<li><strong>Bonding insurance<\/strong> for eligibility on larger or government-funded renovation projects.<\/li>\n<\/ul>\n\n\n\n<p>For an overview, see our <a href=\"https:\/\/invoicefly.com\/academy\/small-business-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Need-To-Know Small Business Insurance Guide<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-equipment\"><strong>Equipment<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"665\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/renovation-tools-safety-gear.jpg\" alt=\"Safety gloves, ear protection, hammer, and string line on a construction table, showing essential home renovation equipment.\" class=\"wp-image-77437\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/renovation-tools-safety-gear.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/renovation-tools-safety-gear-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/renovation-tools-safety-gear-768x511.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/renovation-tools-safety-gear-710x472.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Safety gloves, ear protection, hammer, and string line on a construction table, showing essential home renovation equipment.<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.freepik.com\/premium-photo\/high-angle-view-two-people-floor_118352654.htm#fromView=search&amp;page=1&amp;position=5&amp;uuid=7f133631-1433-47d0-bb64-f999e57dfe84&amp;query=home+renovation+equipment\"><\/a>Startup costs for equipment can range from <a href=\"https:\/\/stripe.com\/gb\/resources\/more\/startup-costs-101-a-guide-for-new-startups#:~:text=Startup%20costs%20are%20the%20initial,a%20startup's%20early%20financial%20health.\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>$10,000\u2013$25,000<\/strong><\/a>, depending on the scale of services. Essentials include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Power tools (saws, drills, sanders)<\/li>\n\n\n\n<li>Safety gear (helmets, gloves, harnesses)<\/li>\n\n\n\n<li>Ladders and scaffolding<\/li>\n\n\n\n<li>Vehicles for transporting building materials<\/li>\n<\/ul>\n\n\n\n<p>Some contractors reduce the cost to start a home renovation business by renting or leasing larger tools until they build steady revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-profit-margin\"><strong>Profit Margin<\/strong><\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.nextinsurance.com\/blog\/typical-contractor-overhead-profit-margin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Next Insurance<\/a>, the average profit margin for remodeling contractors is <strong>15\u201325%<\/strong>. Margins increase when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overhead costs are managed tightly<\/li>\n\n\n\n<li>Jobs are priced correctly<\/li>\n\n\n\n<li>Services focus on high-value areas such as kitchen and bathroom remodels<\/li>\n<\/ul>\n\n\n\n<p>To put this in perspective, reports claim that national average remodeling project costs vary widely, and mispricing can quickly erode profits. New contractors often underestimate labor or material costs, which is why clear estimates and accurate budgeting are critical.<\/p>\n\n\n\n<p>Use our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/profit-margin-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Profit Margin Calculator<\/a> to model your earnings potential and see how small adjustments in pricing or overhead can impact your bottom line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-by-step-guide-to-starting-a-home-renovation-business\"><strong>Step-By-Step Guide to Starting a Home Renovation Business<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-draft-a-solid-business-plan\"><strong>1. Draft a Solid Business Plan<\/strong><\/h3>\n\n\n\n<p>A residential renovation business plan is your roadmap. It should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Executive summary<\/strong>: highlight your business model, vision and goals.<\/li>\n\n\n\n<li><strong>Market research<\/strong>: identify competitors, target neighborhoods, and customer base.<\/li>\n\n\n\n<li><strong>Marketing strategy and channels<\/strong>: detail how you\u2019ll reach potential clients through content marketing, social media, and local advertising.<\/li>\n\n\n\n<li><strong>Financial planning and projections<\/strong>: outline expected remodeling business startup costs, pricing models, and revenue forecasts.<\/li>\n\n\n\n<li><strong>Business goals and growth strategy<\/strong>: short-term targets (for example; first 5 clients) and long-term expansion (adding staff, larger renovation projects).<\/li>\n<\/ul>\n\n\n\n<p>Strong plans also highlight small business renovation ideas, such as offering eco-friendly remodeling projects or affordable bathroom upgrades to attract niche markets.&nbsp;<\/p>\n\n\n\n<p>Learn more about <a href=\"https:\/\/invoicefly.com\/academy\/business-structure\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to write your home renovation business plan<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-pick-a-name-and-get-registered\"><strong>2. Pick a Name and Get Registered<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Professional name<\/strong>: choose one that reflects trust (avoid gimmicks).<\/li>\n\n\n\n<li><strong>Register<\/strong>: file with your state authority.<\/li>\n\n\n\n<li><strong>Tax ID<\/strong>: apply for a federal <a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/get-an-employer-identification-number\" target=\"_blank\" rel=\"noreferrer noopener\">EIN via the IRS<\/a>.<\/li>\n\n\n\n<li><strong>Online presence<\/strong>: secure your domain and social media handles to ensure consistency.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro Tip:<\/strong> Check name availability early to avoid rebranding costs later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-choose-a-business-structure\"><strong>3. Choose a Business Structure<\/strong><\/h3>\n\n\n\n<p>Options include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sole proprietorship<\/strong>: simple but no liability protection.<\/li>\n\n\n\n<li><strong>LLC<\/strong>: separates business and personal assets, often best for contractors.<\/li>\n\n\n\n<li><strong>Corporation<\/strong>: suits larger firms with board of directors requirements.<\/li>\n<\/ul>\n\n\n\n<p>Each structure has tax implications and affects personal risk. Check out our guide on <a href=\"https:\/\/invoicefly.com\/academy\/business-structure\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Choose Your Business Structure: 2025 Step Guide<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-secure-necessary-permits-and-licenses\"><strong>4. Secure Necessary Permits and Licenses<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/signing-contractor-documents.jpg\" alt=\"Close-up of contractor and client reviewing and signing renovation business license paperwork.\" class=\"wp-image-77442\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/signing-contractor-documents.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/signing-contractor-documents-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/signing-contractor-documents-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/signing-contractor-documents-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Close-up of contractor and client reviewing and signing renovation business license paperwork.<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.freepik.com\/free-photo\/business-people-signing-contract_6766145.htm#fromView=search&amp;page=1&amp;position=0&amp;uuid=eaee34f2-4fe9-4028-8447-67a2509e37df&amp;query=business++license\"><\/a>Home renovation contractor requirements vary by state, but may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>General contractor license (needed for most remodeling projects)<\/li>\n\n\n\n<li>Specialty licenses (plumbing, electrical)<\/li>\n\n\n\n<li>Building and construction permits<\/li>\n\n\n\n<li>Local business licenses<\/li>\n<\/ul>\n\n\n\n<p>Permit fees typically range from <strong>$500\u2013$2,000<\/strong>. Failing to obtain the correct permits can lead to fines and project delays.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-nail-down-business-logistics-and-resources\"><strong>5. Nail Down Business Logistics and Resources<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Office setup<\/strong>: even a home office with reliable internet and filing system works.<\/li>\n\n\n\n<li><strong>Software<\/strong>: use <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly<\/a> or similar for payroll, invoicing, and financial tracking.<\/li>\n\n\n\n<li><strong>Suppliers<\/strong>: build reliable relationships with lumber yards and material distributors to secure better prices.<\/li>\n\n\n\n<li><strong>Scheduling tools<\/strong>: adopt project management software to keep timelines realistic.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-define-your-remodeling-business-brand\"><strong>6. Define Your Remodeling Business Brand<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logo and materials<\/strong>: create a professional look for vehicles, uniforms, and proposals.<\/li>\n\n\n\n<li><strong>Website<\/strong>: showcase completed renovation projects, before\/after photos, and testimonials.<\/li>\n\n\n\n<li><strong>Online presence<\/strong>: publish blogs on renovation projects and promote via social media to attract potential clients.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro Tip<\/strong>: Consistent branding makes you more memorable to clients shopping for multiple contractors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-market-your-business\"><strong>7. Market Your Business<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Targeted marketing<\/strong>: invest in ads that focus on homeowners seeking remodeling contractors in your service area.<\/li>\n\n\n\n<li><strong>SEO and content<\/strong>: publish blogs on kitchen remodels, bathroom remodels, and renovation projects to capture search traffic. Do a market analysis on the different marketing channels to find which works best for you.<\/li>\n\n\n\n<li><strong>Networking<\/strong>: build partnerships with real estate agents, interior designers, and construction suppliers.<\/li>\n\n\n\n<li><strong>Local visibility<\/strong>: list on platforms like Google Business Profile and Houzz.<\/li>\n<\/ul>\n\n\n\n<p>See our article on <a href=\"https:\/\/invoicefly.com\/academy\/service-business-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\">Service Business Definition: A Simple Explanation<\/a> for more insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-mistakes-to-avoid-when-starting-a-home-renovation-business\"><strong>8 Mistakes To Avoid When Starting a Home Renovation Business<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-starting-with-too-little-cash\"><strong>1. Starting With Too Little Cash<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remodeling business startup costs can exceed <strong>$50,000<\/strong>.<\/li>\n\n\n\n<li>Running out of money mid-project damages your reputation.<\/li>\n\n\n\n<li>Secure startup funding or a line of credit before taking on large jobs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-underestimating-the-competition\"><strong>2. Underestimating the Competition<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The remodeling industry is highly competitive.<\/li>\n\n\n\n<li>Without research, you risk underpricing or missing niche opportunities like sustainable renovation projects.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-lacking-a-solid-business-plan\"><strong>3. Lacking a Solid Business Plan<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skipping planning causes cash flow problems.<\/li>\n\n\n\n<li>Writing a business plan keeps goals measurable and investors confident.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-ignoring-customer-satisfaction\"><strong>4. Ignoring Customer Satisfaction<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/customer-checking-reviews-phone.jpg\" alt=\"Person using smartphone to check renovation service reviews and social media feedback, symbolizing marketing.\" class=\"wp-image-77444\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/customer-checking-reviews-phone.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/customer-checking-reviews-phone-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/customer-checking-reviews-phone-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/customer-checking-reviews-phone-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Person using smartphone to check renovation service reviews and social media feedback, symbolizing marketing.<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.freepik.com\/free-photo\/customer-experience-creative-collage_25179060.htm#fromView=search&amp;page=1&amp;position=14&amp;uuid=5a95b6aa-cf1a-4c59-a099-9219b5e3d1b3&amp;query=customer+feedback\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Happy clients generate referrals.<\/li>\n\n\n\n<li>Poor customer service can quickly damage your business reputation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-doing-everything-yourself\"><strong>5. Doing Everything Yourself<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Managing every remodeling project solo leads to burnout.<\/li>\n\n\n\n<li>Hire subcontractors or employees for efficiency and growth.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-setting-the-wrong-price\"><strong>6. Setting the Wrong Price<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mispricing cuts into profit margins.<\/li>\n\n\n\n<li>Use estimating software or an <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Generator<\/a> to create accurate quotes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-poor-project-management\"><strong>7. Poor Project Management<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Missed deadlines frustrate clients.<\/li>\n\n\n\n<li>Invest in project management software to stay organized.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-focusing-on-rapid-growth-too-early\"><strong>8. Focusing On Rapid Growth Too Early<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expanding too fast strains resources.<\/li>\n\n\n\n<li>Focus on steady growth with realistic, achievable goals.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" class=\"wp-image-28043\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-renovating\"><strong>Get Renovating<\/strong><\/h2>\n\n\n\n<p>Starting a home renovation business in 2025 is about more than tools and materials \u2014 it\u2019s about running a solid, profitable company. The contractors who succeed are the ones who treat each renovation like a project and a business transaction. That means pricing jobs accurately, keeping overhead in check, and making sure every client walks away satisfied.<\/p>\n\n\n\n<p>Need an invoicing solution for your remodeling company? <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\">Try Invoice Fly\u2019s Invoicing Software<\/a> \u2014 it\u2019s free!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5a6dca e-flex e-con-boxed e-con e-parent\" data-id=\"a5a6dca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7910a03 elementor-widget elementor-widget-heading\" data-id=\"7910a03\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Starting a Home Renovation Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8791067 e-flex e-con-boxed e-con e-parent\" data-id=\"8791067\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aafffdb elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"aafffdb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69ebc8984d58a\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-aafffdb\">\n                        <a href=\"#collapse-8065b3c69ebc8984d58a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69ebc8984d58a\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69ebc8984d58a\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How profitable is a home renovation business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69ebc8984d58a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-aafffdb\" data-parent=\"#accordion-69ebc8984d58a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The average profit margin is 15\u201325%, though some remodeling contractors achieve higher margins by specializing in high-end kitchen renovation or bathroom remodel projects.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-aafffdb\">\n                        <a href=\"#collapse-84be38469ebc8984d58a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-84be38469ebc8984d58a\" aria-expanded=\"true\" aria-controls=\"Collapse-84be38469ebc8984d58a\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is the 30% rule for home renovation?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-84be38469ebc8984d58a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-aafffdb\" data-parent=\"#accordion-69ebc8984d58a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Homeowners are advised not to spend more than 30% of their home\u2019s value on renovation projects. Contractors should be aware of this guideline when quoting large remodeling projects.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-aafffdb\">\n                        <a href=\"#collapse-2fd8f7569ebc8984d58a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2fd8f7569ebc8984d58a\" aria-expanded=\"true\" aria-controls=\"Collapse-2fd8f7569ebc8984d58a\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is starting a remodeling business worth it?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2fd8f7569ebc8984d58a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-aafffdb\" data-parent=\"#accordion-69ebc8984d58a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes. With demand for renovation projects rising and strong customer bases available, remodeling contractors can generate stable income if they manage costs effectively.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-aafffdb\">\n                        <a href=\"#collapse-3dfd31269ebc8984d58a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3dfd31269ebc8984d58a\" aria-expanded=\"true\" aria-controls=\"Collapse-3dfd31269ebc8984d58a\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is $100,000 enough to renovate a house?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3dfd31269ebc8984d58a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-aafffdb\" data-parent=\"#accordion-69ebc8984d58a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes, depending on the size of the house and scope of work. A full kitchen remodel averages $25,000\u2013$40,000, while bathroom remodels cost approximately $10,000\u2013$20,000.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-aafffdb\">\n                        <a href=\"#collapse-7e8e20d69ebc8984d58a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7e8e20d69ebc8984d58a\" aria-expanded=\"true\" aria-controls=\"Collapse-7e8e20d69ebc8984d58a\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How much do house renovators make per year?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7e8e20d69ebc8984d58a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-aafffdb\" data-parent=\"#accordion-69ebc8984d58a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The average annual salary for renovation contractors ranges from $50,000 to $100,000+, depending on location, project volume, and specialization.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-aafffdb\">\n                        <a href=\"#collapse-ecb90b669ebc8984d58a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-ecb90b669ebc8984d58a\" aria-expanded=\"true\" aria-controls=\"Collapse-ecb90b669ebc8984d58a\">\n                            \n                            <span class=\"ekit-accordion-title\">6. Can you write off renovations on your home?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-ecb90b669ebc8984d58a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-5-aafffdb\" data-parent=\"#accordion-69ebc8984d58a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Business owners can deduct renovation expenses if tied to business use of the property. For homeowners, deductions may apply for energy-efficient improvements per the IRS.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-6-aafffdb\">\n                        <a href=\"#collapse-0bf25c969ebc8984d58a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-0bf25c969ebc8984d58a\" aria-expanded=\"true\" aria-controls=\"Collapse-0bf25c969ebc8984d58a\">\n                            \n                            <span class=\"ekit-accordion-title\">7. What licenses are required to start a home renovation business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-0bf25c969ebc8984d58a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-6-aafffdb\" data-parent=\"#accordion-69ebc8984d58a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Licenses vary by state but often include general contractor licenses, construction permits, and local business registration. Always check state laws before starting.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How profitable is a home renovation business?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">The average profit margin is 15\u201325%, though some remodeling contractors achieve higher margins by specializing in high-end kitchen renovation or bathroom remodel projects.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What is the 30% rule for home renovation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Homeowners are advised not to spend more than 30% of their home\u2019s value on renovation projects. 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Recent data from Fortune Business Insights shows the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":77465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[170,162,156,157],"tags":[],"ppma_author":[101],"class_list":["post-77426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","category-industries","category-manage-your-business","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Start a Home Renovation Business: 2025 Guide<\/title>\n<meta name=\"description\" content=\"Learn how to start a home renovation business in 2025. Steps, costs, licensing, and tips for contractors to build a renovation company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/negocio-de-reformas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Start a Home Renovation Business in 2025: Full Guide\" \/>\n<meta property=\"og:description\" content=\"Learn how to start a home renovation business in 2025. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/77426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=77426"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/77426\/revisions"}],"predecessor-version":[{"id":88612,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/77426\/revisions\/88612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/77465"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=77426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=77426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=77426"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=77426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}