{"id":79086,"date":"2025-09-19T08:59:02","date_gmt":"2025-09-19T07:59:02","guid":{"rendered":"https:\/\/invoicefly.com\/?p=79086"},"modified":"2026-02-13T11:10:16","modified_gmt":"2026-02-13T10:10:16","slug":"informe-de-gastos","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/expense-report\/","title":{"rendered":"Informe de gastos: \u00bfQu\u00e9 es y por qu\u00e9 es importante?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"79086\" class=\"elementor elementor-79086\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd911d6 e-flex e-con-boxed e-con e-parent\" data-id=\"2cd911d6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52def35e elementor-widget elementor-widget-text-editor\" data-id=\"52def35e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>An expense report is more than just paperwork\u2014it\u2019s a critical financial document that helps businesses track spending, reimburse employees, and stay compliant with tax regulations. Whether it\u2019s a simple spreadsheet, a printable PDF, or an automated digital form, they organize costs like travel, meals, mileage, and office supplies into one easy-to-review document.<\/p>\n\n\n\n<p>In this guide, we\u2019ll explain what an expense report is, why it\u2019s important for small businesses, and how to create one manually or with automation tools to save time and reduce errors.<\/p>\n\n\n\n<p><strong>Need an easy way to manage business finances?<\/strong> Try <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Invoicing Software<\/a> or <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Maker<\/a> \u2014 they\u2019re free to get started!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/expense-report-smallbusiness.jpg\" alt=\"Small business person working on an expense report online.\" class=\"wp-image-79087\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/expense-report-smallbusiness.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/expense-report-smallbusiness-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/expense-report-smallbusiness-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/expense-report-smallbusiness-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-expense-report\"><strong>What is an expense report?<\/strong><\/h2>\n\n\n\n<p>An expense report is a formal document that itemizes and categorizes business-related expenses incurred by employees or business owners. These reports serve as official records for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Employee reimbursement<\/strong><\/li>\n\n\n\n<li><strong>Tax deductions<\/strong><\/li>\n\n\n\n<li><strong>Financial tracking and compliance<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" class=\"wp-image-28042\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>According to <a href=\"https:\/\/www.fylehq.com\/blog\/what-is-an-expense-report\" target=\"_blank\" rel=\"noreferrer noopener\">Fyle<\/a>, a typical expense report contains categorized lists of expenses including utilities, office supplies, business trip expenses, printing costs, software subscriptions, maintenance and repairs, and other business-related costs.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Expense Category<\/strong><\/td><td><strong>Examples<\/strong><\/td><\/tr><tr><td>Travel Expenses<\/td><td>Flights, hotels, rental cars<\/td><\/tr><tr><td>Meals &amp; Entertainment<\/td><td>Business lunches, client dinners, events<\/td><\/tr><tr><td>Office Supplies &amp; Equipment<\/td><td>Stationery, laptops, printers, office furniture<\/td><\/tr><tr><td>Professional Development &amp; Training<\/td><td>Courses, certifications, workshops<\/td><\/tr><tr><td>Mileage Reimbursement<\/td><td>Personal vehicle use for business, based on IRS mileage rate<\/td><\/tr><tr><td>Software &amp; Subscriptions<\/td><td>Project management tools, accounting software, cloud storage<\/td><\/tr><tr><td>Client Meeting Costs<\/td><td>Venue rental, coffee shop meetings, refreshments<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>This information helps businesses maintain accurate financial records while ensuring employees receive proper reimbursement for legitimate business expenses.<\/p>\n\n\n\n<p><strong><em>Tip<\/em><\/strong><em>: Consistently keeping records makes it easier to prepare reports that comply with <\/em><a href=\"https:\/\/www.irs.gov\/forms-pubs\/guide-to-business-expense-resources\" target=\"_blank\" rel=\"noreferrer noopener\"><em>IRS guidelines<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/expense-report-example.jpg\" alt=\"Example of an expense report for a small business.\" class=\"wp-image-79088\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/expense-report-example.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/expense-report-example-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/expense-report-example-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/expense-report-example-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-fill-out-an-expense-report\"><strong>How To Fill Out An Expense Report?<\/strong><\/h2>\n\n\n\n<p>Creating an accurate expense report requires attention to detail and proper documentation. Here\u2019s what every expense report should include:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Required Information<\/strong><\/td><td><strong>Details to Include<\/strong><\/td><\/tr><tr><td>Employee Information<\/td><td>Name, department, role, and contact details<\/td><\/tr><tr><td>Expense Details<\/td><td>Date, amount, vendor, business purpose, and related client\/project<\/td><\/tr><tr><td>Supporting Documentation<\/td><td>Receipts, invoices, or other proof of payment<\/td><\/tr><tr><td>Categorization<\/td><td>Group expenses into categories like travel, meals, or supplies<\/td><\/tr><tr><td>Calculations<\/td><td>Subtotals for each category + grand total for the report<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Pro tip<\/strong>: If your company uses an employee reimbursement form, make sure the employee\u2019s name, department, payee details, and approval signatures line up with the expense report to avoid payout delays.<\/p>\n\n\n\n<p>Modern tools like <a href=\"https:\/\/www.concur.com\/en-us\/expense-report?&amp;cookie_preferences=gdpr\" target=\"_blank\" rel=\"noreferrer noopener\">Concur<\/a> or automated expense report software can reduce manual errors with receipt scanning and auto-fill features.<\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"866\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/travel-expense-report-template-1024x866.jpeg\" alt=\"Travel expense report template with mileage and hotel receipts.\" class=\"wp-image-79090\" style=\"width:641px;height:auto\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/travel-expense-report-template-1024x866.jpeg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/travel-expense-report-template-300x254.jpeg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/travel-expense-report-template-768x649.jpeg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/travel-expense-report-template-1536x1299.jpeg 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/travel-expense-report-template-2048x1732.jpeg 2048w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/travel-expense-report-template-710x600.jpeg 710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-businesses-need-expense-reports\"><strong>Why Do Businesses Need Expense Reports?<\/strong><\/h2>\n\n\n\n<p>Expense reports help companies in five key ways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Financial Control &amp; Visibility<\/strong> \u2013 Track where money is going across departments and projects.<\/li>\n\n\n\n<li><strong>Tax Compliance<\/strong> \u2013 The IRS requires businesses to maintain clear documentation for deductions. See <a href=\"https:\/\/www.irs.gov\/publications\/p463\" target=\"_blank\" rel=\"noreferrer noopener\">IRS Publication 463<\/a> for details.<\/li>\n\n\n\n<li><strong>Employee Reimbursement<\/strong> \u2013 Employees are reimbursed fairly when they spend their own money on business needs.<\/li>\n\n\n\n<li><strong>Budget Management<\/strong> \u2013 Compare spending against budgets to prevent overspending.<\/li>\n\n\n\n<li><strong>Audit Trail<\/strong> \u2013 Detailed reports with receipts provide a clear compliance trail.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-efficient-expense-tracking-over-the-reporting-period\"><strong>Efficient Expense Tracking Over The Reporting Period<\/strong><\/h2>\n\n\n\n<p>Effective expense tracking requires consistent processes and clear categorization. Businesses should establish regular reporting periods\u2014whether weekly, monthly, or quarterly\u2014to maintain accurate financial records.<\/p>\n\n\n\n<p>Businesses benefit from consistent expense tracking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monthly Expense Reports<\/strong> \u2013 Provide regular visibility without overwhelming employees. Many teams prefer a monthly expense report spreadsheet so each employee submits the same Excel format every month, creating a consistent audit trail for finance.<\/li>\n\n\n\n<li><strong>Department-Specific Tracking<\/strong> \u2013 Helps large companies allocate costs correctly.<\/li>\n\n\n\n<li><strong>Project-Based Reporting <\/strong>\u2013 Ensures accurate client billing and profitability tracking.<\/li>\n<\/ul>\n\n\n\n<p>Regular expense tracking also helps identify trends and anomalies that might indicate policy violations, fraud, or simply inefficient spending practices that need addressing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-budget-like-a-pro\"><strong>Budget Like A Pro<\/strong><\/h2>\n\n\n\n<p>Expense reports provide the data foundation for effective budgeting and financial planning. By analyzing historical expense data, businesses can create more accurate budgets and identify areas for potential savings.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identifying Spending Patterns<\/strong> <strong>\u00a0<\/strong>\u2013 Review expense reports to understand seasonal variations, recurring costs, and unexpected expenses that should be factored into future budgets.<\/li>\n\n\n\n<li><strong>Vendor Analysis <\/strong>\u2013 Track spending by vendor to negotiate better rates, consolidate purchases, or identify opportunities for bulk discounts.<\/li>\n\n\n\n<li><strong>Cost Center Allocation <\/strong>\u2013\u00a0 Use expense report data to accurately allocate costs to different departments, projects, or profit centers for better financial management.<\/li>\n<\/ul>\n\n\n\n<p>This data is also useful when <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-bad-debt-expense\/\" target=\"_blank\" rel=\"noreferrer noopener\">calculating bad debt expenses<\/a> and preparing financial statements like the <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-balance-sheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">balance sheet<\/a> or <a href=\"https:\/\/invoicefly.com\/academy\/profit-and-loss-statement\/\" target=\"_blank\" rel=\"noreferrer noopener\">profit &amp; loss statement<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stay-tax-ready-always\"><strong>Stay Tax Ready, Always<\/strong><\/h2>\n\n\n\n<p>Expense reports help businesses prepare for tax season:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The $75 Rule:<\/strong> The <a href=\"https:\/\/www.irs.gov\/pub\/irs-drop\/rr-03-106.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">IRS<\/a> requires receipts for any business expense over $75.<\/li>\n\n\n\n<li><strong>Deductible Categories:<\/strong> Travel, meals (50%), office supplies, professional development, and vehicle expenses.<\/li>\n\n\n\n<li><strong>Documentation:<\/strong> Reports must show the amount, date, business purpose, and income connection.<\/li>\n<\/ul>\n\n\n\n<p>If you claim a home office deduction, check out <a href=\"https:\/\/invoicefly.com\/academy\/home-office-deduction-rules\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s tax guide<\/a> for 2025.<\/p>\n\n\n\n<p><em>[File Name: mileage-expense-tracking-sheet.png<\/em><\/p>\n\n\n\n<p><em>Alt Text: Mileage expense tracking sheet for employees<\/em><\/p>\n\n\n\n<p><em>Caption\/Title: Example of a Business Mileage Tracking Sheet for Small Business Employees]<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-expense-report-examples\"><strong>Expense Report Examples<\/strong><\/h2>\n\n\n\n<p>Understanding different types of expense reports helps businesses choose the right format for their needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-simple-expense-report\"><strong>Simple Expense Report<\/strong><\/h3>\n\n\n\n<p>A basic expense report works well for businesses with straightforward expense needs. It typically includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Date of expense<\/li>\n\n\n\n<li>Description of purchase or service<\/li>\n\n\n\n<li>Amount spent<\/li>\n\n\n\n<li>Business purpose<\/li>\n\n\n\n<li>Category (travel, supplies, meals, etc.)<\/li>\n<\/ul>\n\n\n\n<p>This format works well for small businesses, freelancers, or employees with occasional business expenses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-business-travel-expense-report\"><strong>Business Travel Expense Report<\/strong><\/h3>\n\n\n\n<p>A business travel expense report covers airfare, hotels, meals, mileage, and incidentals, and should include receipts or per diem details to meet policy and tax requirements.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transportation costs (flights, trains, car rentals)<\/li>\n\n\n\n<li>Accommodation expenses<\/li>\n\n\n\n<li>Meal costs (with per diem calculations if applicable)<\/li>\n\n\n\n<li>Mileage for personal vehicle use<\/li>\n\n\n\n<li>Incidental expenses (tips, parking, etc.)<\/li>\n<\/ul>\n\n\n\n<p>Travel expense reports often require additional documentation like itineraries, hotel bills, and mileage logs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-business-mileage-tracking-sheet\"><strong>Business Mileage Tracking Sheet<\/strong><\/h3>\n\n\n\n<p>For employees who use personal vehicles for business, mileage tracking requires specific information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Date of travel<\/li>\n\n\n\n<li>Starting and ending locations<\/li>\n\n\n\n<li>Business purpose of trip<\/li>\n\n\n\n<li>Total miles driven (Use the <a href=\"https:\/\/www.irs.gov\/tax-professionals\/standard-mileage-rates#:~:text=2025%20mileage%20rates,Medical%3A%2021%20cents%2Fmile\" target=\"_blank\" rel=\"noreferrer noopener\">current IRS standard mileage rate for 2025<\/a> for reimbursement.)<\/li>\n\n\n\n<li>Odometer readings (optional but recommended)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-expense-reporting-process\"><strong>The Expense Reporting Process<\/strong><\/h2>\n\n\n\n<p>Businesses can choose between manual tracking using templates and spreadsheets or automated solutions using specialized software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-creating-expense-reports-manually\"><strong>Creating Expense Reports Manually<\/strong><\/h3>\n\n\n\n<p>Manual reporting involves templates and spreadsheets. You can start with a <strong>free expense report template<\/strong> (Excel or PDF) to keep things simple and printable\u2014then customize categories for your team. <a href=\"https:\/\/www.adobe.com\/acrobat\/guides\/what-is-an-expense-report-template.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe\u2019s templates<\/a> are a good starting point.<\/p>\n\n\n\n<p><strong>Manual Process Steps:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Download or create an expense report template<\/li>\n\n\n\n<li>Fill in personal and business information<\/li>\n\n\n\n<li>List expenses chronologically with all required details<\/li>\n\n\n\n<li>Calculate subtotals and grand totals<\/li>\n\n\n\n<li>Attach receipts and supporting documentation<\/li>\n\n\n\n<li>Submit to manager for approval<\/li>\n\n\n\n<li>Forward to finance team for processing<\/li>\n<\/ol>\n\n\n\n<p>While this approach works for small businesses with minimal expenses, it&#8217;s prone to errors and time-consuming for larger organizations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-automated-expense-reporting\"><strong>Automated Expense Reporting<\/strong><\/h3>\n\n\n\n<p>Automated expense report software eliminates many manual tasks while improving accuracy and compliance. Modern solutions offer features like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mobile Receipt Capture<\/strong>: Mobile apps allow employees to photograph receipts instantly, with OCR technology extracting key information automatically.<\/li>\n\n\n\n<li><strong>Policy Enforcement<\/strong>: Automated systems can flag policy violations, duplicate expenses, and missing documentation before submission.<\/li>\n\n\n\n<li><strong>Integration<\/strong>: Many platforms integrate with accounting software like <a href=\"https:\/\/quickbooks.intuit.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">QuickBooks<\/a> automatically syncing expense data with financial records.<\/li>\n\n\n\n<li><strong>Approval Workflows<\/strong>: Multi-level approval processes ensure proper oversight while speeding up the reimbursement process.<\/li>\n\n\n\n<li><strong>Real-time Reporting<\/strong>: Managers can view spending patterns and budget status in real-time rather than waiting for monthly reports.<\/li>\n<\/ul>\n\n\n\n<p>With automated expense report software, finance teams cut manual entry, tighten policy controls, and reimburse employees faster.<\/p>\n\n\n\n<p><em>[File Name: automated-expense-report-software.png<\/em><\/p>\n\n\n\n<p><em>Alt Text: Automated expense reporting dashboard for small businesses<\/em><\/p>\n\n\n\n<p><em>Caption\/Title: Example of an Automated Expense Report Software Used for Expense Management]<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-steps-to-create-an-expense-report\"><strong>5 steps to create an expense report<\/strong><\/h2>\n\n\n\n<p>Here\u2019s a side-by-side look at manual vs automated expense reporting:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Step<\/strong><\/td><td><strong>Manual (Template\/Spreadsheet)<\/strong><\/td><td><strong>Automated (Expense Report Software)<\/strong><\/td><\/tr><tr><td>1. Download and Customize a Template<\/td><td>Find or create a spreadsheet\/PDF template and edit fields manually.<\/td><td>Pre-built digital forms available with categories and fields already set up.<\/td><\/tr><tr><td>2. Fill in Transactions<\/td><td>Enter each expense by hand: dates, vendors, amounts, purposes, categories.<\/td><td>OCR technology extracts data from receipts and auto-fills details.<\/td><\/tr><tr><td>3. Upload\/Attach Receipts<\/td><td>Scan or photograph receipts and attach them to the document.<\/td><td>Mobile apps capture receipts instantly, linking them to expenses automatically.<\/td><\/tr><tr><td>4. Consolidate and Review<\/td><td>Manually compile expenses and receipts into one document; double-check totals and details.<\/td><td>System auto-compiles reports, flags errors\/policy violations, and ensures compliance.<\/td><\/tr><tr><td>5. Submit for Approval<\/td><td>Print or email the report to manager\/finance team for review.<\/td><td>Built-in approval workflows route reports directly to the right managers and sync with accounting tools.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Tip! <\/strong>Use <a href=\"https:\/\/invoicefly.com\/product\/receipt-scanner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Receipt Scanner<\/a> or the <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-receipt-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Free Receipt Generator<\/a> to streamline documentation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" class=\"wp-image-28043\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>Expense reports are essential tools for maintaining financial control, ensuring tax compliance, and supporting employee reimbursement processes. Whether your business uses manual templates or automated software, the key is consistency, accuracy, and proper documentation.<\/p>\n\n\n\n<p>For small businesses, start with simple templates and establish clear policies. As you grow, consider automated tools for speed and accuracy. Pair expense tracking with tools like the <a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/sales-tax-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Tax Calculator<\/a> for accurate tax handling.<\/p>\n\n\n\n<p>Ready to streamline your business\u2019s financial management?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Invoicing Software<\/a> for an all-in-one solution.<\/li>\n\n\n\n<li>Or start simple with <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Maker<\/a> \u2014 free to use!<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18d77c8 e-flex e-con-boxed e-con e-parent\" data-id=\"18d77c8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f29699b elementor-widget elementor-widget-heading\" data-id=\"f29699b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Expense Report<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-818cc28 e-flex e-con-boxed e-con e-parent\" data-id=\"818cc28\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbb2fb elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"3fbb2fb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69ebb36f8e7a3\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-3fbb2fb\">\n                        <a href=\"#collapse-8065b3c69ebb36f8e7a3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69ebb36f8e7a3\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69ebb36f8e7a3\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How do I create an expense report?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69ebb36f8e7a3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-3fbb2fb\" data-parent=\"#accordion-69ebb36f8e7a3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Download a template or use expense management software. Enter expenses with dates, amounts, vendors, business purposes, and categories. Attach receipts, calculate totals, and submit for approval.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-3fbb2fb\">\n                        <a href=\"#collapse-84be38469ebb36f8e7a3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-84be38469ebb36f8e7a3\" aria-expanded=\"true\" aria-controls=\"Collapse-84be38469ebb36f8e7a3\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What does the IRS require for expense reports?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-84be38469ebb36f8e7a3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-3fbb2fb\" data-parent=\"#accordion-69ebb36f8e7a3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The <\/span><a href=\"https:\/\/www.irs.gov\/pub\/irs-drop\/rr-03-106.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">IRS<\/span><\/a><span style=\"font-weight: 400\"> requires receipts for expenses over $75, plus documentation of date, amount, place, and business purpose.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-3fbb2fb\">\n                        <a href=\"#collapse-2fd8f7569ebb36f8e7a3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2fd8f7569ebb36f8e7a3\" aria-expanded=\"true\" aria-controls=\"Collapse-2fd8f7569ebb36f8e7a3\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Why do companies need expense reports?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2fd8f7569ebb36f8e7a3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-3fbb2fb\" data-parent=\"#accordion-69ebb36f8e7a3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">To track spending, reimburse employees fairly, claim tax deductions, maintain financial controls, and ensure compliance.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-3fbb2fb\">\n                        <a href=\"#collapse-3dfd31269ebb36f8e7a3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3dfd31269ebb36f8e7a3\" aria-expanded=\"true\" aria-controls=\"Collapse-3dfd31269ebb36f8e7a3\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What is the $75 rule in the IRS?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3dfd31269ebb36f8e7a3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-3fbb2fb\" data-parent=\"#accordion-69ebb36f8e7a3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The $75 rule requires businesses to keep receipts for any expense of $75 or more. Keeping receipts for smaller amounts is still recommended.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-3fbb2fb\">\n                        <a href=\"#collapse-7e8e20d69ebb36f8e7a3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7e8e20d69ebb36f8e7a3\" aria-expanded=\"true\" aria-controls=\"Collapse-7e8e20d69ebb36f8e7a3\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is the write-off for small business in 2025?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7e8e20d69ebb36f8e7a3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-3fbb2fb\" data-parent=\"#accordion-69ebb36f8e7a3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Small businesses can deduct office supplies, travel, meals (50%), mileage, and professional development. Deduction limits update annually\u2014see <\/span><a href=\"https:\/\/www.irs.gov\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">IRS.gov<\/span><\/a><span style=\"font-weight: 400\"> or a tax professional.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-3fbb2fb\">\n                        <a href=\"#collapse-2ac58b769ebb36f8e7a3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2ac58b769ebb36f8e7a3\" aria-expanded=\"true\" aria-controls=\"Collapse-2ac58b769ebb36f8e7a3\">\n                            \n                            <span class=\"ekit-accordion-title\">6. What insurance do I need for a pressure washing business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2ac58b769ebb36f8e7a3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-5-3fbb2fb\" data-parent=\"#accordion-69ebb36f8e7a3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Most states require general liability coverage and workers compensation insurance. Many contractors also purchase additional insurance like commercial auto insurance and tools and equipment insurance for full protection.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How do I create an expense report?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">Download a template or use expense management software. Enter expenses with dates, amounts, vendors, business purposes, and categories. Attach receipts, calculate totals, and submit for approval.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. 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In this guide, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":76031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[100],"class_list":["post-79086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expense Report: What It Is and Why It\u2019s Important (2025)<\/title>\n<meta name=\"description\" content=\"Learn all about expense reports, why they matter for small businesses, and how to create them with real-life examples and IRS compliance tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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impactful narratives for global brands, agencies, and startups. Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=79086"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79086\/revisions"}],"predecessor-version":[{"id":88807,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79086\/revisions\/88807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/76031"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=79086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=79086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=79086"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=79086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}