{"id":79132,"date":"2025-09-19T10:48:38","date_gmt":"2025-09-19T09:48:38","guid":{"rendered":"https:\/\/invoicefly.com\/?p=79132"},"modified":"2026-02-25T12:11:01","modified_gmt":"2026-02-25T11:11:01","slug":"como-calcular-la-amortizacion","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/how-to-calculate-depreciation\/","title":{"rendered":"\u00bfC\u00f3mo calcular la amortizaci\u00f3n? Gu\u00eda paso a paso"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"79132\" class=\"elementor elementor-79132\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24c5fce2 e-flex e-con-boxed e-con e-parent\" data-id=\"24c5fce2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97eac92 elementor-widget elementor-widget-text-editor\" data-id=\"97eac92\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Every business that owns equipment, vehicles, or property needs to account for how those assets lose value over time. This process, known as depreciation, plays a critical role in financial reporting and tax compliance. Learning how to calculate depreciation helps you track the true value of your assets, manage expenses accurately, and prepare for major business decisions like loans or investments.<\/p>\n\n<p>In this guide, we&#8217;ll explain the most common depreciation methods, show step-by-step formulas, and outline how depreciation is reported for both accounting and tax purposes.<\/p>\n\n<p>Need a payment processing solution for your small business? Try <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly&#8217;s Invoice Maker<\/a> \u2014 It&#8217;s free!<\/p>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-79135\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/contractor-calculating-depreciation-formula.jpg\" alt=\"Contractor calculating using a depreciation formula to estimate equipment asset value.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/contractor-calculating-depreciation-formula.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/contractor-calculating-depreciation-formula-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/contractor-calculating-depreciation-formula-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/contractor-calculating-depreciation-formula-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-what-is-depreciation\" class=\"wp-block-heading\"><strong>What is depreciation?<\/strong><\/h2>\n\n<p>Depreciation is an accounting method that allocates the cost of a tangible asset over its useful life to reflect its decreasing value through use, wear and tear, and obsolescence. According to <a href=\"https:\/\/www.investopedia.com\/terms\/d\/depreciation.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Investopedia<\/a>, this process helps businesses avoid showing massive expenses in a single year when they purchase expensive equipment.<\/p>\n\n<p>Instead of deducting the entire cost of a $50,000 machine in year one, depreciation spreads the expense over the asset\u2019s expected useful life\u2014perhaps 5 or 10 years. This gives a more accurate picture of profit and matches costs to the revenue those assets help create. Once you understand how to calculate depreciation, you\u2019ll avoid overstating profits in the purchase year.<\/p>\n\n<p><strong>Key characteristics of depreciable assets:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Owned by the business (not leased)<\/li>\n\n<li>Used for business or income-producing activities<\/li>\n\n<li>Determinable useful life longer than one year<\/li>\n\n<li>Tangible (physical) assets<\/li>\n<\/ul>\n\n<p>Common examples: machinery, vehicles, office equipment, computers, and buildings. Land is not depreciable.<\/p>\n\n<p>If you\u2019re still setting up your operations, make sure your <strong>business plan<\/strong> factors in asset purchases and depreciation. Check out our <a href=\"https:\/\/invoicefly.com\/academy\/how-to-write-business-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">business plan guide<\/a> for step-by-step help.<\/p>\n\n<h2 id=\"h-why-is-depreciation-important-for-your-business\" class=\"wp-block-heading\"><strong>Why is depreciation important for your business?<\/strong><\/h2>\n\n<p>Understanding how to calculate depreciation affects multiple aspects of your business operations:<\/p>\n\n<h3 id=\"h-accurate-financial-reporting\" class=\"wp-block-heading\"><strong>Accurate financial reporting<\/strong><\/h3>\n\n<p>According to <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/accounting\/matching-principle\/\" target=\"_blank\" rel=\"noreferrer noopener\">CFI<\/a>, Depreciation follows the matching principle in accounting: expenses are recognized in the same periods as the revenues they help create. This makes your income statement more realistic and dependable for decision-making.<\/p>\n\n<p>Since depreciation is recorded under accrual accounting rules, it\u2019s worth reviewing how <a href=\"https:\/\/invoicefly.com\/academy\/accrual-basis-accounting\/\" target=\"_blank\" rel=\"noreferrer noopener\">accrual basis accounting<\/a> works. This method records revenues and expenses when earned or incurred, not when cash changes hands.<\/p>\n\n<h3 id=\"h-tax-implications\" class=\"wp-block-heading\"><strong>Tax implications<\/strong><\/h3>\n\n<p>Depreciation reduces taxable income each year. For U.S. businesses, methods for how to calculate depreciation for tax often follow IRS rules like <a href=\"https:\/\/www.investopedia.com\/terms\/m\/macrs.asp\" target=\"_blank\" rel=\"noreferrer noopener\">MACRS<\/a> or special provisions such as <a href=\"https:\/\/www.irs.gov\/newsroom\/depreciation-expense-helps-business-owners-keep-more-money\" target=\"_blank\" rel=\"noreferrer noopener\">Section 179 <\/a>(more on these below). Official IRS resources:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.irs.gov\/forms-pubs\/about-form-4562\" target=\"_blank\" rel=\"noreferrer noopener\">IRS About Form 4562<\/a> (used to claim depreciation\/Section 179)<\/li>\n\n<li><a href=\"https:\/\/www.irs.gov\/publications\/p946\" target=\"_blank\" rel=\"noreferrer noopener\">IRS Publication 946<\/a> (How to Depreciate Property)<\/li>\n<\/ul>\n\n<h3 id=\"h-asset-management\" class=\"wp-block-heading\"><strong>Asset management<\/strong><\/h3>\n\n<p>Systematic depreciation tracking helps you plan for equipment replacement and maintenance. By understanding when assets will be fully depreciated, you can budget for upgrades and avoid unexpected equipment failures that disrupt operations.<\/p>\n\n<h3 id=\"h-loan-and-investment-decisions\" class=\"wp-block-heading\"><strong>Loan and investment decisions<\/strong><\/h3>\n\n<p>Lenders and investors examine depreciation when evaluating your business&#8217;s financial health. Accurate depreciation schedules demonstrate professional financial management and help stakeholders understand your true asset values and capital needs.\u00a0 Learn more in our guide to <a href=\"\/academy\/category\/manage-your-business\/financial-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">understanding financial projections<\/a>.<\/p>\n\n<h3 id=\"h-regulatory-requirements\" class=\"wp-block-heading\"><strong>Regulatory requirements<\/strong><\/h3>\n\n<p>Proper depreciation ensures compliance with Generally Accepted Accounting Principles (<a href=\"https:\/\/www.investopedia.com\/terms\/g\/gaap.asp\" target=\"_blank\" rel=\"noreferrer noopener\">GAAP<\/a>) and IRS regulations. This compliance protects your business from potential penalties and maintains credibility with auditors, lenders, and other stakeholders.<\/p>\n\n<h3 id=\"h-depreciable-assets\" class=\"wp-block-heading\"><strong>Depreciable assets<\/strong><\/h3>\n\n<p>Not all business purchases qualify for depreciation. The asset must be used in your business, have a useful life longer than one year, and be subject to wear, decay, or obsolescence. Common depreciable assets include vehicles, machinery, office furniture, computers, and buildings (but not the land they sit on).<\/p>\n\n<h2 id=\"h-depreciation-factors-to-be-aware-of\" class=\"wp-block-heading\"><strong>Depreciation factors to be aware of<\/strong><\/h2>\n\n<p>Before you decide how to calculate depreciation, confirm these 4 inputs:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Useful life<\/strong><\/li>\n<\/ol>\n\n<p>How long you expect to use the asset productively. For taxes, the IRS assigns property classes with set recovery periods (e.g., 5-year, 7-year). For book (financial) accounting, you can estimate based on your operations and industry practice.<\/p>\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Salvage value<\/strong><\/li>\n<\/ol>\n\n<p>Also called residual value, this is the estimated amount you could receive by selling the asset at the end of its useful life. For many business assets, salvage value is zero, especially for items like computers or specialized equipment that become obsolete. However, vehicles might retain some value even after their useful business life expires.<\/p>\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Depreciable base<\/strong><\/li>\n<\/ol>\n\n<p>This is the total amount subject to depreciation, calculated as: <strong>Depreciable Base = Cost of Asset &#8211; Salvage Value<\/strong><\/p>\n\n<p>For example, if you purchase equipment for $10,000 with a salvage value of $1,000, your depreciable base is $9,000.<\/p>\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Depreciation schedules: Calculating depreciation\u00a0<\/strong><\/li>\n<\/ol>\n\n<p>A depreciation schedule tracks how an asset&#8217;s value decreases over time. This schedule typically includes the asset&#8217;s original cost, chosen depreciation method, annual depreciation expense, accumulated depreciation, and remaining book value for each year of the asset&#8217;s useful life.<\/p>\n\n<h2 id=\"h-how-to-calculate-depreciation-depreciation-formula\" class=\"wp-block-heading\"><strong>How to calculate depreciation (depreciation formula)<\/strong><\/h2>\n\n<p>For financial accounting, you choose a method (straight-line, double-declining balance, etc.). For tax reporting, the IRS uses MACRS, which assigns assets to specific classes with fixed recovery periods.<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Property Class<\/strong><\/td>\n<td><strong>Recovery Period<\/strong><\/td>\n<td><strong>Common Assets<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>3-Year Property<\/strong><\/td>\n<td>3 years<\/td>\n<td>Certain tools, specialized assets with rapid obsolescence<\/td>\n<\/tr>\n<tr>\n<td><strong>5-Year Property<\/strong><\/td>\n<td>5 years<\/td>\n<td>Computers, office equipment, autos, light trucks, machinery<\/td>\n<\/tr>\n<tr>\n<td><strong>7-Year Property<\/strong><\/td>\n<td>7 years<\/td>\n<td>Office furniture, fixtures, equipment not elsewhere classified<\/td>\n<\/tr>\n<tr>\n<td><strong>Residential Rental<\/strong><\/td>\n<td>27.5 years<\/td>\n<td>Residential rental real estate<\/td>\n<\/tr>\n<tr>\n<td><strong>Nonresidential<\/strong><\/td>\n<td>39 years<\/td>\n<td>Commercial\/business real estate<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p><em>Reference: <\/em><a href=\"https:\/\/www.irs.gov\/publications\/p946\" target=\"_blank\" rel=\"noreferrer noopener\"><em>IRS Publication 946<\/em><\/a><em> and asset class tables.<\/em><\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" class=\"wp-image-79137\" style=\"width: 840px; height: auto;\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/depreciation-formula-example.svg\" alt=\"Depreciation formula example for calculating asset value.\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.embroker.com\/blog\/straight-line-depreciation-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Embroker<\/a><\/em><\/p>\n\n<h2 id=\"h-common-financial-reporting-depreciation-schedules-for-financial-accounting\" class=\"wp-block-heading\"><strong>Common financial reporting depreciation schedules for financial accounting<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-79138\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/straight-line-depreciation-method.svg\" alt=\"Straight-line depreciation method example shown in an accounting spreadsheet.\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.embroker.com\/blog\/straight-line-depreciation-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Embroker<\/a><\/em><\/p>\n\n<p>Businesses can choose from several methods to calculate depreciation for financial reporting purposes.<\/p>\n\n<h3 id=\"h-straight-line-depreciation-method\" class=\"wp-block-heading\"><strong>Straight-line depreciation method<\/strong><\/h3>\n\n<p>According to <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/accounting\/straight-line-depreciation\/\" target=\"_blank\" rel=\"noreferrer noopener\">CFI<\/a>, the straight-line method is the most common and straightforward approach. It spreads the asset&#8217;s cost evenly over its useful life.<\/p>\n\n<p><strong>Formula:<\/strong> Annual Depreciation = (Cost \u2212 Salvage Value) \u00f7 Useful Life<\/p>\n\n<p><strong>Example:<\/strong> Cost = $50,000, Salvage = $5,000, Life = 5 years<br \/>Annual Depreciation = ($50,000 \u2212 $5,000) \u00f7 5 = $9,000 per year<\/p>\n\n<p>This is the simplest method, ideal when an asset provides even benefits over time.<\/p>\n\n<h3 id=\"h-double-declining-balance-ddb-method\" class=\"wp-block-heading\"><strong>Double-declining balance (DDB) method<\/strong><\/h3>\n\n<p>Accelerated method that records higher depreciation in early years using a declining balance approach.<\/p>\n\n<p><strong>Formula:<\/strong> Annual Depreciation = 2 \u00d7 (1 \u00f7 Useful Life) \u00d7 Beginning-of-Year Book Value<\/p>\n\n<p>Using the $50,000 example (5-year life; straight-line rate = 20%; DDB rate = 40%):<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Year 1: $50,000 \u00d7 40% = $20,000<\/li>\n\n<li>Year 2: $30,000 \u00d7 40% = $12,000<\/li>\n\n<li>Year 3: $18,000 \u00d7 40% = $7,200<\/li>\n<\/ul>\n\n<p>Continue until you approach salvage value (book systems often switch to straight-line near the end).<\/p>\n\n<h3 id=\"h-sum-of-the-years-digits-syd-method\" class=\"wp-block-heading\"><strong>Sum-of-the-years&#8217; digits (SYD) method<\/strong><\/h3>\n\n<p>Another accelerated method using a diminishing percentage each year.<\/p>\n\n<p>SYD for 5 years = 1 + 2 + 3 + 4 + 5 = 15<\/p>\n\n<p><strong>Formula:<\/strong> Annual Depreciation = (Remaining Life \u00f7 SYD) \u00d7 Depreciable Base<\/p>\n\n<p>With $45,000 base (from $50,000 cost \u2212 $5,000 salvage):<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Year 1: (5\/15) \u00d7 $45,000 = $15,000<\/li>\n\n<li>Year 2: (4\/15) \u00d7 $45,000 = $12,000<\/li>\n\n<li>Year 3: (3\/15) \u00d7 $45,000 = $9,000, etc.<\/li>\n<\/ul>\n\n<h3 id=\"h-units-of-production-depreciation\" class=\"wp-block-heading\"><strong>Units-of-production depreciation<\/strong><\/h3>\n\n<p>Usage-based approach tied to output (e.g., machine hours or units produced).<\/p>\n\n<p><strong>Formula:<\/strong> Depreciation = (Units This Period \u00f7 Total Expected Units) \u00d7 Depreciable Base<\/p>\n\n<p>Great for equipment where wear depends on activity, not years.<\/p>\n\n<h2 id=\"h-common-tax-reporting-depreciation-schedules-u-s\" class=\"wp-block-heading\"><strong>Common tax reporting depreciation schedules (U.S.)<\/strong><\/h2>\n\n<p>Tax depreciation often differs from financial reporting methods, requiring separate calculations and schedules.<\/p>\n\n<p><strong><em>[<\/em><\/strong><strong><em>File:<\/em><\/strong><em> macrs-tax-depreciation-schedule.png<\/em><\/p>\n\n<p><strong><em>ALT:<\/em><\/strong><em> MACRS tax depreciation schedule example for business assets<\/em><\/p>\n\n<p><strong><em>Caption:<\/em><\/strong><em> Example of a MACRS tax depreciation schedule for small business tax reporting.]<\/em><\/p>\n\n<h3 id=\"h-modified-accelerated-cost-recovery-system-macrs\" class=\"wp-block-heading\"><strong>Modified accelerated cost recovery system (MACRS)<\/strong><\/h3>\n\n<p>MACRS is the primary tax depreciation system in the United States. It assigns assets to specific property classes with predetermined recovery periods and depreciation methods. <a href=\"https:\/\/www.blockadvisors.com\/resource-center\/finance\/calculating-depreciation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Block Advisors <\/a>notes that MACRS generally uses accelerated depreciation methods, allowing businesses to claim larger deductions in early years.<\/p>\n\n<p>Most business equipment falls into 5-year or 7-year MACRS categories. The system uses specific percentage tables that automatically calculate each year&#8217;s depreciation amount based on the asset&#8217;s cost and category.<\/p>\n\n<h3 id=\"h-section-179-depreciation\" class=\"wp-block-heading\"><strong>Section 179 depreciation<\/strong><\/h3>\n\n<p>Section 179 lets you expense (deduct immediately) the cost of qualifying property placed in service during the year, up to annual limits, instead of depreciating over several years. You make the election on Form 4562.<\/p>\n\n<p><strong>2025 Section 179 limits (per IRS):<\/strong><\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Section 179 Limits (2025)<\/strong><\/td>\n<td><strong>Amount<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Maximum deduction<\/td>\n<td>$1,250,000<\/td>\n<\/tr>\n<tr>\n<td>Phase-out begins after<\/td>\n<td>$3,130,000<\/td>\n<\/tr>\n<tr>\n<td>SUV cap<\/td>\n<td>$31,300<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p><em>Source: <\/em><a href=\"https:\/\/www.irs.gov\/publications\/p946\" target=\"_blank\" rel=\"noreferrer noopener\"><em>IRS Publication 946<\/em><\/a><em> &#8220;What&#8217;s New for 2025&#8221; and Rev. Proc. 2024-40 summaries on IRS-linked updates.<\/em><\/p>\n\n<p><strong>When Section 179 makes sense:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>You want an immediate deduction to lower taxable income this year<\/li>\n\n<li>The property qualifies (equipment, certain software, and some building improvements)<\/li>\n\n<li>Your business has enough taxable income to absorb the deduction (179 can&#8217;t create a tax loss; excess generally carries forward)<\/li>\n<\/ul>\n\n<h2 id=\"h-depreciation-expense-vs-accumulated-depreciation\" class=\"wp-block-heading\"><strong>Depreciation expense vs. accumulated depreciation<\/strong><\/h2>\n\n<p>Understanding the difference between these two concepts is crucial for proper financial reporting.<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Aspect<\/strong><\/td>\n<td><strong>Depreciation Expense<\/strong><\/td>\n<td><strong>Accumulated Depreciation<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Definition<\/strong><\/td>\n<td>The portion of an asset\u2019s cost allocated to a specific accounting period.<\/td>\n<td>The total depreciation recorded against an asset since it was purchased.<\/td>\n<\/tr>\n<tr>\n<td><strong>Formula<\/strong><\/td>\n<td><strong>Depreciation Expense = (Cost \u2013 Salvage Value) \u00f7 Useful Life<\/strong>\u00a0 (Straight-line method example)<\/td>\n<td><strong>Accumulated Depreciation = Sum of All Depreciation Expenses to Date<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Financial Statement<\/strong><\/td>\n<td>Appears on the <a href=\"https:\/\/invoicefly.com\/academy\/profit-and-loss-statement\/\" target=\"_blank\" rel=\"noreferrer noopener\">profit and loss statement<\/a> (income) statements as an operating expense.<\/td>\n<td>Appears on the <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-balance-sheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">balance sheet<\/a> as a contra-asset account, reducing the asset\u2019s book value.<\/td>\n<\/tr>\n<tr>\n<td><strong>Impact<\/strong><\/td>\n<td>Reduces net income and taxable income for that year.<\/td>\n<td>Reduces the carrying (book) value of the asset over time.<\/td>\n<\/tr>\n<tr>\n<td><strong>Example<\/strong><\/td>\n<td>Claiming $5,000 in annual depreciation lowers taxable income by $5,000 that year.<\/td>\n<td>If the asset has been depreciated for three years at $5,000\/year, accumulated depreciation would be $15,000.<\/td>\n<\/tr>\n<tr>\n<td><strong>Purpose<\/strong><\/td>\n<td>Matches expense to revenue in the same period.<\/td>\n<td>Tracks the total decline in value of the asset.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p><em>[<\/em><em>File: accumulated-vs-expense-depreciation.png<\/em><\/p>\n\n<p><em>ALT: Comparison of accumulated depreciation vs. depreciation expense<\/em><\/p>\n\n<p><em>Caption: Example showing the difference between accumulated depreciation and expense.]<\/em><\/p>\n\n<p><strong>Book Value = Original Cost &#8211; Accumulated Depreciation<\/strong><\/p>\n\n<p>If you purchased $30,000 equipment three years ago and claimed $5,000 depreciation annually, the accumulated depreciation is $15,000, making the written down value $15,000.<\/p>\n\n<p><strong>Tip<\/strong>! <a href=\"https:\/\/quickbooks.intuit.com\/global\/resources\/accounting-and-bookkeeping\/small-business-accounting-how-to-record-depreciation-in-your-books\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">QuickBooks<\/a> has a clear overview on recording depreciation entries.<\/p>\n\n<h2 id=\"h-reporting-depreciation-on-your-business-tax-return\" class=\"wp-block-heading\"><strong>Reporting depreciation on your business tax return<\/strong><\/h2>\n\n<p>Proper tax reporting requires using IRS Form 4562 (Depreciation and Amortization) to claim depreciation deductions. This form also handles Section 179 deductions and bonus depreciation claims.<\/p>\n\n<p><strong>Key reporting considerations:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use MACRS for most business assets<\/li>\n\n<li>Maintain detailed records of purchase dates, costs, and business use percentages<\/li>\n\n<li>Consider timing of asset purchases to optimize tax benefits<\/li>\n\n<li>Separate financial and tax depreciation records when methods differ<\/li>\n<\/ul>\n\n<p>For businesses using <a href=\"https:\/\/invoicefly.com\/academy\/accrual-basis-accounting\/\" target=\"_blank\" rel=\"noreferrer noopener\">accrual basis accounting<\/a>, depreciation affects both your <a href=\"https:\/\/invoicefly.com\/academy\/profit-and-loss-statement\/\" target=\"_blank\" rel=\"noreferrer noopener\">P&amp;L<\/a> and <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-balance-sheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">balance sheet<\/a> (and flows into your <a href=\"https:\/\/invoicefly.com\/academy\/calculate-cash-flow-formula\/\" target=\"_blank\" rel=\"noreferrer noopener\">cash flow statement<\/a> via non-cash adjustments).<\/p>\n\n<h2 id=\"h-internal-resources-free-tools-to-keep-on-hand\" class=\"wp-block-heading\"><strong>Internal resources (free tools to keep on hand)<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Free <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Invoice Generator <\/strong><\/a><strong>\u2014 <\/strong>create professional invoices in minutes<strong><br \/><\/strong>Keep cleaner records that feed into your books (and make tracking assets and expenses easier when you calculate depreciation).<\/li>\n\n<li><a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/break-even-point-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Break-Even Point Calculator<\/strong><\/a><strong> \u2014 <\/strong>know when new equipment pays for itself<strong><br \/><\/strong>Planning to buy a vehicle or machine you\u2019ll depreciate? Estimate how many jobs or units you need to cover costs (including depreciation) before you profit.<\/li>\n<\/ul>\n\n<h2 id=\"h-final-thoughts\" class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n<p>Understanding how to calculate depreciation gives small business owners more than just accurate tax filings. It provides a clearer picture of long-term financial health. Depreciation affects your income statement, balance sheet, and even your cash flow, showing the real cost of using assets over time.<\/p>\n\n<p>When you track depreciation properly, you can plan ahead for equipment replacements, take advantage of tax deductions like MACRS or Section 179, and build financial projections that lenders and investors can trust. Rather than being a technical detail, depreciation becomes a practical tool for smarter decision-making and future growth.<\/p>\n\n<p><strong>Need a payment processing solution for your small business? Try <\/strong><a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Invoice Fly\u2019s Invoice Maker<\/strong><\/a><strong> \u2014 It\u2019s free!<\/strong><\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69f1f3d e-flex e-con-boxed e-con e-parent\" data-id=\"69f1f3d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16e4203 elementor-widget elementor-widget-heading\" data-id=\"16e4203\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about How To Calculate Depreciation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ec7c27 e-flex e-con-boxed e-con e-parent\" data-id=\"4ec7c27\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47993b9 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"47993b9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69e96dee0a7ac\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-47993b9\">\n                        <a href=\"#collapse-8065b3c69e96dee0a7ac\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69e96dee0a7ac\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69e96dee0a7ac\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is the formula for calculating depreciation?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69e96dee0a7ac\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-47993b9\" data-parent=\"#accordion-69e96dee0a7ac\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The most common formula is the straight-line method: (Cost of Asset - Salvage Value) \u00f7 Useful Life = Annual Depreciation. For example, a $10,000 machine with a $1,000 salvage value over 5 years would depreciate $1,800 annually [($10,000 - $1,000) \u00f7 5 = $1,800].<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-47993b9\">\n                        <a href=\"#collapse-2ac58b769e96dee0a7ac\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2ac58b769e96dee0a7ac\" aria-expanded=\"true\" aria-controls=\"Collapse-2ac58b769e96dee0a7ac\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is the simplest method of calculating depreciation?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2ac58b769e96dee0a7ac\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-47993b9\" data-parent=\"#accordion-69e96dee0a7ac\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The straight-line method is the easiest way to calculate depreciation. It spreads the cost of an asset evenly over each year of its useful life, giving you the same expense amount annually. To use it, you only need three numbers: the asset\u2019s purchase price (cost), its estimated salvage value at the end of its life, and the number of years you expect to use it.<\/span><\/p>\n<p><b>Tip:<\/b><span style=\"font-weight: 400\"> You don\u2019t have to do the math by hand. Use a free straight-line depreciation calculator or Excel\u2019s <\/span><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/excel\/straight-line-sln-function-depreciation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">SLN Function<\/span><\/a><span style=\"font-weight: 400\">\u2014just plug in cost, salvage value, and useful life to instantly get the annual depreciation expense.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-47993b9\">\n                        <a href=\"#collapse-86a1b3269e96dee0a7ac\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-86a1b3269e96dee0a7ac\" aria-expanded=\"true\" aria-controls=\"Collapse-86a1b3269e96dee0a7ac\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What are the 4 ways to calculate depreciation?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-86a1b3269e96dee0a7ac\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-47993b9\" data-parent=\"#accordion-69e96dee0a7ac\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The four main methods are: 1) Straight-line (even distribution), 2) Double-declining balance (accelerated), 3) Sum-of-the-years' digits (accelerated), and 4) Units of production (usage-based). Each method serves different business needs and asset types, with straight-line being most common for financial reporting and MACRS for tax purposes.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-47993b9\">\n                        <a href=\"#collapse-d1c6c9a69e96dee0a7ac\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d1c6c9a69e96dee0a7ac\" aria-expanded=\"true\" aria-controls=\"Collapse-d1c6c9a69e96dee0a7ac\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What is the difference between depreciation and amortization?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d1c6c9a69e96dee0a7ac\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-47993b9\" data-parent=\"#accordion-69e96dee0a7ac\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Depreciation applies to tangible assets (equipment, vehicles, buildings) while amortization applies to intangible assets (patents, copyrights, goodwill). Both spread costs over time, but depreciation deals with physical assets that wear out, while amortization handles intangible assets with limited useful lives.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-47993b9\">\n                        <a href=\"#collapse-909c3c269e96dee0a7ac\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-909c3c269e96dee0a7ac\" aria-expanded=\"true\" aria-controls=\"Collapse-909c3c269e96dee0a7ac\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How to calculate depreciation for a small business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-909c3c269e96dee0a7ac\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-47993b9\" data-parent=\"#accordion-69e96dee0a7ac\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Small businesses typically use straight-line depreciation for financial reporting and MACRS for tax purposes. First, identify the asset's cost, useful life, and salvage value. Then apply the appropriate formula based on your reporting needs. Consider Section 179 deductions for immediate write-offs of qualifying equipment purchases up to annual limits.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is the formula for calculating depreciation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">The most common formula is the straight-line method: (Cost of Asset - Salvage Value) \u00f7 Useful Life = Annual Depreciation. For example, a $10,000 machine with a $1,000 salvage value over 5 years would depreciate $1,800 annually [($10,000 - $1,000) \u00f7 5 = $1,800].<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What is the simplest method of calculating depreciation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">The straight-line method is the easiest way to calculate depreciation. It spreads the cost of an asset evenly over each year of its useful life, giving you the same expense amount annually. To use it, you only need three numbers: the asset\u2019s purchase price (cost), its estimated salvage value at the end of its life, and the number of years you expect to use it.<\/span><\/p>\\n<p><b>Tip:<\/b><span style=\\\"font-weight: 400\\\"> You don\u2019t have to do the math by hand. Use a free straight-line depreciation calculator or Excel\u2019s <\/span><a href=\\\"https:\/\/corporatefinanceinstitute.com\/resources\/excel\/straight-line-sln-function-depreciation\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400\\\">SLN Function<\/span><\/a><span style=\\\"font-weight: 400\\\">\u2014just plug in cost, salvage value, and useful life to instantly get the annual depreciation expense.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What are the 4 ways to calculate depreciation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">The four main methods are: 1) Straight-line (even distribution), 2) Double-declining balance (accelerated), 3) Sum-of-the-years' digits (accelerated), and 4) Units of production (usage-based). 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First, identify the asset's cost, useful life, and salvage value. Then apply the appropriate formula based on your reporting needs. Consider Section 179 deductions for immediate write-offs of qualifying equipment purchases up to annual limits.<\/span><\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Every business that owns equipment, vehicles, or property needs to account for how those assets lose value over time. This process, known as depreciation, plays a critical role in financial reporting and tax compliance. Learning how to calculate depreciation helps you track the true value of your assets, manage expenses accurately, and prepare for major [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":76244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[100],"class_list":["post-79132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Calculate Depreciation: A Small Business Guide<\/title>\n<meta name=\"description\" content=\"Learn how to calculate depreciation with step-by-step formulas and examples. 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Ideal for small business owners and contractors managing assets in 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/como-calcular-la-amortizacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-19T09:48:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T11:11:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/08\/How-to-Calculate-Depreciation-Step-by-Step-Guide.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1035\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-calculate-depreciation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-calculate-depreciation\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"How to Calculate Depreciation? 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=79132"}],"version-history":[{"count":4,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79132\/revisions"}],"predecessor-version":[{"id":90520,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79132\/revisions\/90520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/76244"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=79132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=79132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=79132"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=79132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}