{"id":79188,"date":"2025-09-23T15:10:01","date_gmt":"2025-09-23T14:10:01","guid":{"rendered":"https:\/\/invoicefly.com\/?p=79188"},"modified":"2026-02-12T17:16:04","modified_gmt":"2026-02-12T16:16:04","slug":"web-empresa-construccion","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/construction-website\/","title":{"rendered":"Sitios web de empresas de construcci\u00f3n: c\u00f3mo crear el suyo y 5 ejemplos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"79188\" class=\"elementor elementor-79188\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48cebb27 e-flex e-con-boxed e-con e-parent\" data-id=\"48cebb27\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d51a933 elementor-widget elementor-widget-text-editor\" data-id=\"3d51a933\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Your construction business needs a strong online presence to stand out in today&#8217;s competitive market. A well-built construction website acts as your digital storefront, showcasing your projects, services, and expertise while making it easy for potential clients to contact you. Whether you&#8217;re a contractor, builder, or construction company owner, having a polished, mobile-friendly website is one of the best ways to attract new leads and grow your brand.<\/p>\n\n\n\n<p>In this guide, we&#8217;ll walk you through a step-by-step process to create your construction website. From choosing the right platform and domain name to showcasing your portfolio and optimizing for search engines, you&#8217;ll learn everything you need to build a site that converts visitors into paying customers. Plus, we&#8217;ll share five inspiring construction website examples to spark ideas and help you design a site that reflects your craftsmanship and professionalism.<\/p>\n\n\n\n<p>Need help managing your construction business finances? Try <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly&#8217;s Invoicing Software<\/a> to streamline your billing and keep tabs on profitability \u2014 It&#8217;s free!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"677\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/business-owner-creating-construction-website.jpg\" alt=\"Business owner creating construction business website.\" class=\"wp-image-79190\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/business-owner-creating-construction-website.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/business-owner-creating-construction-website-300x203.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/business-owner-creating-construction-website-768x520.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/business-owner-creating-construction-website-710x481.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Source: <a href=\"https:\/\/www.freepik.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Freepik<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-have-a-website-for-your-construction-business\"><strong>Why have a website for your construction business?<\/strong><\/h2>\n\n\n\n<p>A construction website serves as the foundation of your digital marketing strategy. In today&#8217;s market, <a href=\"https:\/\/blog.hubspot.com\/marketing\/local-seo-stats\" target=\"_blank\" rel=\"noreferrer noopener\">97%<\/a> of consumers search online for local services before hiring, making your construction website essential for reaching potential clients.<\/p>\n\n\n\n<p>Your site builds trust by displaying contact information, project galleries, and testimonials \u2014 instantly setting you apart from competitors who rely only on word-of-mouth. It also works 24\/7, capturing leads through contact forms and showcasing your construction projects while you&#8217;re on job sites.<\/p>\n\n\n\n<p>A professional website helps you appear in local search results for \u201ccontractors near me,\u201d giving you an edge when homeowners or businesses are actively searching. Mobile-friendly design is critical \u2014 over <a href=\"https:\/\/www.statista.com\/topics\/779\/mobile-internet\/\" target=\"_blank\" rel=\"noreferrer noopener\">60% of users browse on smartphones<\/a>. Your template should load quickly, display project photos clearly, and include easy-to-find contact information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-homepage.webp\" alt=\"Construction website homepage design.\" class=\"wp-image-79191\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-homepage.webp 900w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-homepage-300x200.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-homepage-768x512.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-homepage-710x473.webp 710w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><em>Source: <a href=\"https:\/\/contractorgorilla.com\/blog\/commercial-construction-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contractor Gorilla<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-a-construction-business-website-in-6-steps\"><strong>Create a construction business website in 6 steps<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-develop-goals-for-the-business-and-website\"><strong>1. Develop goals for the business and website<\/strong><\/h3>\n\n\n\n<p>Define clear goals such as \u201cgenerate 20 qualified leads per month\u201d or \u201cincrease average project value by 15% by highlighting premium services.\u201d Your goals should align with your specialties \u2014 whether that\u2019s home construction, renovations, or commercial projects.<\/p>\n\n\n\n<p>Before setting up your website, consider reading our comprehensive guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-construction-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to start your own construction business<\/a> to ensure you have all legal and business foundations in place.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" class=\"wp-image-28042\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-buy-a-website-domain\"><strong>2. Buy a website domain<\/strong><\/h3>\n\n\n\n<p>Choose a short, professional domain like smithconstruction.com. Use trusted registrars like <a href=\"https:\/\/www.godaddy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GoDaddy<\/a> or <a href=\"https:\/\/www.namecheap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap<\/a>. Avoid hyphens or unusual spellings, and consider buying variations (.net, .org) to protect your brand.<\/p>\n\n\n\n<p><strong>Tip<\/strong>! Need brand ideas? Try these <a href=\"https:\/\/invoicefly.com\/academy\/construction-company-names\/\" target=\"_blank\" rel=\"noreferrer noopener\">construction company names<\/a> for inspiration.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-choose-a-website-builder\"><strong>3. Choose a website builder<\/strong><\/h3>\n\n\n\n<p>Pick a construction website builder that fits your needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WordPress<\/strong><\/a><strong>:<\/strong> Most flexible, with strong SEO and thousands of themes.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.wix.com\/blog\/how-to-make-a-construction-website\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Wix<\/strong><\/a><strong>:<\/strong> Drag-and-drop simplicity, beginner-friendly.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.squarespace.com\/blog\/construction-websites\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Squarespace<\/strong><\/a><strong>:<\/strong> Elegant, photo-heavy templates perfect for portfolios.<\/li>\n\n\n\n<li><a href=\"https:\/\/webflow.com\/made-in-webflow\/construction\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Webflow<\/strong><\/a><strong>:<\/strong> Combines visual design with advanced customization.<\/li>\n<\/ul>\n\n\n\n<p>Each construction website builder offers different advantages. WordPress provides the most flexibility for long-term growth, while Wix offers simplicity for quick launches.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"720\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-templates.jpeg\" alt=\"Construction website template options\" class=\"wp-image-79195\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-templates.jpeg 560w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-templates-233x300.jpeg 233w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<p><em>Source: <a href=\"https:\/\/webflow.com\/list\/construction-company\">Webflow<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-do-audience-and-competitor-research\"><strong>4. Do audience and competitor research<\/strong><\/h3>\n\n\n\n<p>Homeowners want photos, reviews, and license details. Commercial clients look for certifications and case studies. Analyze local competitors\u2019 sites for gaps in content or design.<\/p>\n\n\n\n<p>Understanding your target market also helps determine pricing strategies. Check out our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-estimate-construction-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to estimate construction jobs<\/a> to ensure your website communicates value effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-design-your-website\"><strong>5. Design your website<\/strong><\/h3>\n\n\n\n<p>Keep the best construction website design clean and mobile-friendly. Use high-quality photos on the homepage and portfolio pages. Stick to a simple color palette and intuitive navigation: Home, Services, Portfolio, About Us, Contact. Create dedicated landing pages for each service.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-mobile-1024x774.png\" alt=\"Mobile-friendly construction website.\" class=\"wp-image-79196\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-mobile-1024x774.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-mobile-300x227.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-mobile-768x580.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-mobile-1536x1161.png 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-mobile-710x536.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-mobile.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Source: <a href=\"https:\/\/ui8.net\/enver-studio-ffdda4\/products\/buildup---construction-web-templates\">UI 8<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-regularly-update-your-website\"><strong>6. Regularly update your website<\/strong><\/h3>\n\n\n\n<p>Add new projects monthly, refresh testimonials, and check for broken links. Use <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> to monitor performance and adjust content. Update based on seasonality \u2014 exterior work in summer, interior renovations in winter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-construction-website-examples\"><strong>5 construction website examples<\/strong><\/h2>\n\n\n\n<p>While large national contractors like <a href=\"https:\/\/www.turnerconstruction.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Turner<\/a> and <a href=\"https:\/\/www.usa.skanska.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skanska<\/a> offer valuable insights, smaller regional construction companies often provide better inspiration for growing businesses. These 5 strong regional examples will give you plenty of inspiration to resonate with your audience.<\/p>\n\n\n\n<p><strong>Example 1: R.D. Olson Construction<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.rdolson.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">R.D. Olson Construction&#8217;s<\/a> boutique model emphasizes their tagline &#8220;boutique builder in California&#8221; with a focus on hospitality, multifamily, and higher education projects. Their homepage showcases their 45+ year track record and selective project approach, while highlighting their core values of integrity, quality, and relationship-building through detailed project galleries and company culture messaging that appeals to clients seeking personalized service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-2-brasfield-amp-gorrie\"><strong>Example 2: Brasfield &amp; Gorrie<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.brasfieldgorrie.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brasfield &amp; Gorrie&#8217;s<\/a> construction website emphasizes &#8220;building with spirit&#8221; and positions them as family-oriented builders who treat clients as extended family. Their homepage features rotating project spotlights from healthcare to data centers, while their content strategy focuses on community involvement, employee recognition, and thought leadership through detailed blogs about construction innovation and safety practices that demonstrate their regional expertise across the Southeast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-3-clark-construction-group\"><strong>Example 3: Clark Construction Group<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.clarkconstruction.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clark Construction&#8217;s<\/a> website opens with their mission &#8220;Building What Matters&#8221; and emotionally connects visitors through employee testimonials about pride in their work. Their homepage balances professional credibility with personal stories, featuring project galleries spanning hospitals, museums, and infrastructure, while emphasizing their role in creating &#8220;assets and infrastructure that make the United States stronger&#8221; through compelling visual storytelling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-4-clark-construction-inc-pacific-northwest\"><strong>Example 4: Clark Construction Inc. (Pacific Northwest)<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/clarkconstruct.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clark Construction Inc.<\/a> positions itself as an employee-owned regional leader in the Puget Sound area with a focus on sustainability and community commitment. Their website emphasizes environmental responsibility with messaging about &#8220;building sustainable structures&#8221; while showcasing residential, commercial, and multifamily projects that demonstrate their local market expertise and commitment to quality construction with superior attention to detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-5-level-10-construction\"><strong>Example 5: Level 10 Construction<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/level10gc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Level 10 Construction&#8217;s<\/a> California-based website emphasizes their mission to &#8220;deliver construction projects at the highest level&#8221; with a focus on innovation and collaborative relationships. Their homepage highlights their adaptive company culture and commitment to transparency, featuring client testimonials that showcase problem-solving abilities and exceptional project coordination, while positioning themselves as a service-oriented contractor that attracts top talent for complex construction challenges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-when-building-a-construction-website\"><strong>Best practices when building a construction website:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-search-engine-optimization-seo-and-aeo\"><strong>Search engine optimization (SEO) and AEO<\/strong><\/h3>\n\n\n\n<p><strong>Local SEO<\/strong><\/p>\n\n\n\n<p>Include city + service keywords (\u201cKitchen Remodeling in Denver\u201d) and create location-specific pages if you serve multiple regions.<\/p>\n\n\n\n<p><strong>Google My Business Profile<\/strong><\/p>\n\n\n\n<p>Keep your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a> profile updated with photos, hours, and reviews. Respond to both positive and negative feedback.<\/p>\n\n\n\n<p><strong>High-quality Content<\/strong><\/p>\n\n\n\n<p>Write blog posts answering common questions like &#8220;How long does a home addition take?&#8221; and develop detailed service pages. Consider exploring our <a href=\"https:\/\/invoicefly.com\/academy\/construction-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">construction services list<\/a> for content ideas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-aeo-ai-engine-optimization\"><strong>AEO (AI Engine Optimization)<\/strong><\/h4>\n\n\n\n<p>Optimize your construction website for AI search engines like ChatGPT, Claude, and Google&#8217;s AI Overview by structuring content in clear, conversational formats. Use FAQ sections, step-by-step guides, and direct answers to common questions. AI engines favor content that directly addresses user intent, so write naturally and include specific details about your services, processes, and expertise that AI can easily understand and reference.<\/p>\n\n\n\n<p><strong>Link-Building<\/strong><\/p>\n\n\n\n<p>Earn backlinks from local associations, suppliers, and industry blogs. Partner with complementary businesses like architects or real estate agents. Resources like <a href=\"https:\/\/contractorgorilla.com\/blog\/construction-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contractor Gorilla&#8217;s construction website guide<\/a> and <a href=\"https:\/\/blacksmith.agency\/resources\/web-design\/best-construction-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blacksmith&#8217;s best construction websites<\/a> provide excellent linking opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-business-information-easy-to-find\"><strong>Make business information easy to find<\/strong><\/h3>\n\n\n\n<p>Display your phone, email, and address on every page. Create a contact page with a form and a map of your service area. Ensure you have proper licensing displayed &#8211; see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-general-construction-license\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to get your general construction license<\/a> for requirements by state.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-show-your-recent-construction-projects\"><strong>Show your recent construction projects<\/strong><\/h3>\n\n\n\n<p>Keep your construction website portfolio organized and updated. Add before-and-after photos and brief project descriptions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-portfolio-1024x768.webp\" alt=\"Construction project portfolio example\" class=\"wp-image-79197\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-portfolio-1024x768.webp 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-portfolio-300x225.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-portfolio-768x576.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-portfolio-1536x1152.webp 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-portfolio-2048x1536.webp 2048w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-website-portfolio-710x533.webp 710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Source: <a href=\"http:\/\/Portfolio section displaying completed construction projects\">Framer<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-include-customer-testimonials-social-proof\"><strong>Include customer testimonials (social proof)<\/strong><\/h3>\n\n\n\n<p>Feature testimonials with details like project type and results. Include client names and locations when possible. Video testimonials build even more trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-structure-does-your-construction-website-need\"><strong>What structure does your construction website need?<\/strong><\/h2>\n\n\n\n<p>A clear, well-organized website helps visitors find what they need quickly while also boosting your credibility and SEO performance. At a minimum, every construction website should include five key sections:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Section<\/strong><\/td><td><strong>Purpose<\/strong><\/td><td><strong>What to Include<\/strong><\/td><td><strong>SEO Best Practices &amp; Tips<\/strong><\/td><\/tr><tr><td><strong>Portfolio \/ Project Gallery<\/strong><\/td><td>Showcases your best construction projects and builds credibility.<\/td><td>High-quality before\/after photos, project descriptions (scope, timeline, budget), categories (residential, commercial, renovation).<\/td><td>&#8211; Add descriptive <strong>ALT text<\/strong> for every photo (<em>\u201ckitchen renovation project in Austin\u201d<\/em>).\u00a0 <br>&#8211; Use <strong>structured data (schema)<\/strong> for image galleries.\u00a0 <br>&#8211; Optimize file sizes for faster load speed.\u00a0 <br>&#8211; Internal link from service pages to relevant portfolio examples.<\/td><\/tr><tr><td><strong>Reviews \/ Testimonials<\/strong><\/td><td>Builds trust and social proof for new leads.<\/td><td>Written testimonials, client names, star ratings, client photos or project photos.<\/td><td>&#8211; Implement <strong>Review\/Rating schema markup<\/strong> so testimonials can show in Google results.\u00a0 <br>&#8211; Add keywords naturally in client stories (<em>\u201chome renovation project\u201d<\/em>, <em>\u201coffice buildout\u201d<\/em>).\u00a0<br>&#8211; Place a few testimonials on the homepage for visibility.<\/td><\/tr><tr><td><strong>Services<\/strong><\/td><td>Explains your construction offerings clearly.<\/td><td>Individual pages for each service (e.g., <em>New Home Builds<\/em>, <em>Kitchen Remodeling<\/em>, <em>Commercial Construction<\/em>). FAQs for each service.<\/td><td>&#8211; Create <strong>separate service pages<\/strong> (not just one list).\u00a0 <br>&#8211; Use <strong>keyword-rich H2s<\/strong> (<em>\u201cKitchen Renovation in Dallas\u201d<\/em>).\u00a0 &#8211; Add <strong>internal links<\/strong> to related blog posts or guides.\u00a0 <br>&#8211; Include a <strong>clear CTA<\/strong> (<em>\u201cRequest a Quote\u201d<\/em>) on each service page.<\/td><\/tr><tr><td><strong>About Us<\/strong><\/td><td>Humanizes your brand and builds authority.<\/td><td>Company story, team bios, licenses, certifications, awards, professional photos.<\/td><td>&#8211; Use <strong>local keywords<\/strong> (<em>\u201cfamily-owned construction company in Phoenix\u201d<\/em>).\u00a0 <br>&#8211; Add <strong>Organization schema<\/strong>(logo, contact info, founding date).\u00a0 <br>&#8211; Link to press mentions, awards, or certifications to boost <strong>E-E-A-T<\/strong>(experience, expertise, authority, trust).<\/td><\/tr><tr><td><strong>Contact<\/strong><\/td><td>Makes it easy for potential clients to reach you.<\/td><td>Phone, email, address, map of service area, contact form.<\/td><td>&#8211; Use <strong>LocalBusiness schema<\/strong> (NAP: name, address, phone).\u00a0 <br>&#8211; Embed a <strong>Google Map<\/strong> of your location.\u00a0 <br>&#8211; Add a <strong>click-to-call button<\/strong> for mobile users.\u00a0 <br>&#8211; Place contact links in the footer and header for visibility.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-elements-should-your-construction-website-include\"><strong>What elements should your construction website include?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-navigation-bar\"><strong>Navigation Bar<\/strong><\/h3>\n\n\n\n<p>Design a clear menu with 5-7 main items that make it easy for visitors to find information about your construction services. Ensure your navigation works well on mobile devices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-large-header-photos\"><strong>Large Header photos<\/strong><\/h3>\n\n\n\n<p>Use high-quality images of your construction projects as header photos throughout your website. Avoid generic stock photos and instead showcase actual work your construction company has completed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-icon-links\"><strong>Social Media Icon Links<\/strong><\/h3>\n\n\n\n<p>Include links to your construction company&#8217;s social media profiles. Facebook, Instagram, and LinkedIn are particularly effective for construction businesses to showcase projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-professional-work-images\"><strong>Professional work images<\/strong><\/h3>\n\n\n\n<p>Invest in professional photography for your completed construction projects. High-quality images significantly impact visitor perception and trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mobile-friendly-design\"><strong>Mobile friendly design<\/strong><\/h3>\n\n\n\n<p>Ensure your website displays perfectly on smartphones and tablets. Test your site on multiple devices to verify that images load quickly, text is readable, and contact forms work properly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" class=\"wp-image-28043\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\"><strong>Final Thoughts!<\/strong><\/h2>\n\n\n\n<p>Building an effective construction website requires careful planning, quality content, and ongoing maintenance, but the investment pays off through increased leads and business growth. Focus on showcasing your best work through professional photos, clear service descriptions, and compelling customer testimonials.<\/p>\n\n\n\n<p>Remember that your website works as a 24\/7 marketing tool, so invest in creating a professional presence that accurately represents your construction expertise. Whether you choose WordPress, Wix, Squarespace, or another builder, prioritize mobile-friendly design and fast loading times.<\/p>\n\n\n\n<p>Don&#8217;t forget about the business side. Ensure you have proper <a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-your-construction-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">construction insurance<\/a> and understand effective <a href=\"https:\/\/invoicefly.com\/academy\/construction-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategies for construction companies<\/a> to maximize your website&#8217;s impact.<\/p>\n\n\n\n<p>Need a payment processing solution for your small business? Try <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Invoicing Software <\/a>\u2014 It\u2019s free!<\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dd8985 e-flex e-con-boxed e-con e-parent\" data-id=\"2dd8985\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfd4a2 elementor-widget elementor-widget-heading\" data-id=\"2bfd4a2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Construction Websites<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad27492 e-flex e-con-boxed e-con e-parent\" data-id=\"ad27492\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3912a elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"0f3912a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69fc5af8f272a\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-0f3912a\">\n                        <a href=\"#collapse-8065b3c69fc5af8f272a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69fc5af8f272a\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69fc5af8f272a\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How to create a construction website?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69fc5af8f272a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-0f3912a\" data-parent=\"#accordion-69fc5af8f272a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Choose a website builder (WordPress, Wix, or Squarespace), select a construction template, add essential pages, upload project photos, and optimize for local SEO. Most sites can be built in 1-2 weeks.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-0f3912a\">\n                        <a href=\"#collapse-d5b379969fc5af8f272a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969fc5af8f272a\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969fc5af8f272a\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Can AI build my construction website? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969fc5af8f272a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-0f3912a\" data-parent=\"#accordion-69fc5af8f272a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">AI helps with content writing and suggestions, but you'll still need to choose platforms, design layouts, upload images, and configure forms manually. Use AI as a writing assistant, not a complete solution.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-0f3912a\">\n                        <a href=\"#collapse-cd09c8369fc5af8f272a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369fc5af8f272a\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369fc5af8f272a\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How much does a construction website cost? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369fc5af8f272a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-0f3912a\" data-parent=\"#accordion-69fc5af8f272a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">DIY templates: $150-800 annually. Custom professional designs: $2,000-8,000. Factor in domain, hosting, and ongoing maintenance costs.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-0f3912a\">\n                        <a href=\"#collapse-460c24b69fc5af8f272a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69fc5af8f272a\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69fc5af8f272a\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What legal requirements apply to construction websites? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69fc5af8f272a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-0f3912a\" data-parent=\"#accordion-69fc5af8f272a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Include privacy policies, terms of service, and license\/insurance disclosures required by your state. Ensure ADA compliance and display contractor licenses prominently. Consult an attorney for specific requirements.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-0f3912a\">\n                        <a href=\"#collapse-10f451369fc5af8f272a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369fc5af8f272a\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369fc5af8f272a\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is B12 for construction websites?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369fc5af8f272a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-0f3912a\" data-parent=\"#accordion-69fc5af8f272a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">B12 is an AI-powered website builder specifically designed for service businesses like construction companies, combining AI technology with human designers for quick, professional results.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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Whether you&#8217;re a contractor, builder, or construction company owner, having a polished, mobile-friendly website is [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":79157,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[170,162,156,157],"tags":[],"ppma_author":[100],"class_list":["post-79188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","category-industries","category-manage-your-business","category-start-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Construction Website: Step-by-Step Guide To Build Yours<\/title>\n<meta name=\"description\" content=\"Learn how to build the perfect construction website, with beautiful landing pages &amp; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=79188"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79188\/revisions"}],"predecessor-version":[{"id":88611,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79188\/revisions\/88611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/79157"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=79188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=79188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=79188"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=79188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}