{"id":79227,"date":"2025-09-25T09:42:47","date_gmt":"2025-09-25T08:42:47","guid":{"rendered":"https:\/\/invoicefly.com\/?p=79227"},"modified":"2026-02-12T17:16:02","modified_gmt":"2026-02-12T16:16:02","slug":"tendencias-del-sector-de-la-construccion","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/construction-industry-trends\/","title":{"rendered":"Tendencias en la Industria de la Construcci\u00f3n a Tener en Cuenta (2025-2028)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"79227\" class=\"elementor elementor-79227\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-670a107c e-flex e-con-boxed e-con e-parent\" data-id=\"670a107c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7c70d8 elementor-widget elementor-widget-text-editor\" data-id=\"2c7c70d8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>The construction industry is entering a transformative phase, shaped by global economic pressures, technological advancements, and shifting environmental priorities. From new steel tariffs in 2025 to the rapid rise of AI, robotics, and modular construction, businesses in the sector will need to adapt quickly to stay competitive. Understanding these changes is essential not only for large contractors and developers but also for small and medium-sized construction firms aiming to thrive in a challenging environment.<\/p>\n\n<p>This guide highlights the key construction industry trends 2025 to watch from 2025 to 2028. We&#8217;ll explore how economic shifts like inflation and tariffs affect project costs, how technology like drones and 3D printing is reshaping workflows, and why sustainability and green building practices are moving from optional to essential. By the end, you&#8217;ll have a clear roadmap of what&#8217;s coming next in the industry\u2014and how to position your construction business for growth and resilience.<\/p>\n\n<p>Need a payment processing solution for your small business? Try <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly&#8217;s Invoicing Software<\/a> \u2014 It&#8217;s free!<\/p>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-79230\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-worker-flying-drone-2025.jpg\" alt=\"Construction worker flying drone over worksite.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-worker-flying-drone-2025.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-worker-flying-drone-2025-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-worker-flying-drone-2025-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-worker-flying-drone-2025-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.freepik.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Freepik<\/a><\/em><\/p>\n\n<h2 id=\"h-trump-s-2025-steel-tariffs\" class=\"wp-block-heading\"><strong>Trump&#8217;s 2025 Steel Tariffs<\/strong><\/h2>\n\n<p>The big headline this year is steel. In February 2025, the <a href=\"https:\/\/www.whitehouse.gov\/fact-sheets\/2025\/06\/fact-sheet-president-donald-j-trump-increases-section-232-tariffs-on-steel-and-aluminum\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">White House<\/a> enacted 25% tariffs on imported steel and aluminum, and according to <a href=\"https:\/\/steelindustry.news\/us-construction-outlook-2025-tariffs-recession-risks-and-sectoral-shifts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steel Industry News<\/a>, by June those tariffs doubled to 50% on most imports.<\/p>\n\n<p>If you\u2019re a contractor, you\u2019ve already felt it. Jobs that would have been profitable a year ago are now running close to the line. Developers used to allow about 5% wiggle room for material costs. Now, they\u2019re budgeting 15\u201320% just to cover surprises.<\/p>\n\n<p>That matters when you\u2019re bidding. If you\u2019re not padding estimates enough, you could end up eating costs. On the flip side, price too high and you\u2019ll lose the job. If you need a refresher on how to run numbers, this <a href=\"https:\/\/invoicefly.com\/academy\/how-to-estimate-construction-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to estimating construction jobs<\/a> can help you sharpen your approach.<\/p>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"910\" height=\"366\" class=\"wp-image-79235\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/us-steel-tariffs-2025.webp\" alt=\"US steel tariffs impact on construction 2025\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/us-steel-tariffs-2025.webp 910w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/us-steel-tariffs-2025-300x121.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/us-steel-tariffs-2025-768x309.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/us-steel-tariffs-2025-710x286.webp 710w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/info.siteselectiongroup.com\/blog\/how-to-mitigate-the-impact-of-steel-tariffs-on-site-selection-and-construction-costs\" target=\"_blank\" rel=\"noreferrer noopener\">Site Selection Group<\/a><\/em><\/p>\n\n<h2 id=\"h-residential-construction-vs-commercial-construction\" class=\"wp-block-heading\"><strong>Residential Construction vs Commercial Construction<\/strong><\/h2>\n\n<p>Tariffs and high interest rates are hitting housing harder than other markets. In March 2025, housing starts dropped to 1.324 million units, down 11.4% from February according to <a href=\"https:\/\/steelindustry.news\/us-construction-outlook-2025-tariffs-recession-risks-and-sectoral-shifts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steel Industry News<\/a>. That slowdown makes sense when you look at mortgage rates \u2014 families are hesitant to take on new builds when borrowing is expensive<\/p>\n\n<p>Commercial construction is a mixed bag. Office buildings are still struggling because remote work is here to stay. But demand is strong in manufacturing plants and data centers, especially with the government backing projects through the <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/house-bill\/4346\" target=\"_blank\" rel=\"noreferrer noopener\">CHIPS Act<\/a>.<\/p>\n\n<p>So what does this mean if you run a small construction company? In short: don\u2019t put all your eggs in the housing basket. Homes will keep moving, but at a slower pace. Meanwhile, commercial projects linked to manufacturing, industrial growth, or public infrastructure may be steadier bets. If you\u2019re just getting started, <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-construction-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">this step-by-step guide to starting a construction company<\/a> can help you figure out where to point your energy.<\/p>\n\n<p>To make it clearer, here\u2019s what the latest forecasts show for each major sector.<\/p>\n\n<h3 id=\"h-forecast-construction-spending-chart\" class=\"wp-block-heading\"><strong>Forecast Construction Spending Chart<\/strong><\/h3>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Sector<\/strong><\/td>\n<td><strong>2025 ($B)<\/strong><\/td>\n<td><strong>2026 ($B)<\/strong><\/td>\n<td><strong>2027 ($B)<\/strong><\/td>\n<td><strong>2028 ($B)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Residential<\/td>\n<td>890<\/td>\n<td>905<\/td>\n<td>920<\/td>\n<td>935<\/td>\n<\/tr>\n<tr>\n<td>Commercial<\/td>\n<td>430<\/td>\n<td>440<\/td>\n<td>450<\/td>\n<td>460<\/td>\n<\/tr>\n<tr>\n<td>Infrastructure<\/td>\n<td>410<\/td>\n<td>435<\/td>\n<td>455<\/td>\n<td>475<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p>Sources:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Residential &amp; Commercial: <a href=\"https:\/\/www.aia.org\/resource-center\/july-2025-consensus-construction-forecast#:~:text=The%20consensus%20is%20that%20overall,rising%20to%203.9%25%20in%202026.\" target=\"_blank\" rel=\"noreferrer noopener\">AIA Consensus Forecast July 2025<\/a><\/li>\n\n<li>Infrastructure: <a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/engineering-and-construction\/engineering-and-construction-industry-outlook.html\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte 2025 Construction Outlook<\/a> and <a href=\"https:\/\/news.nationwide.com\/mid-year-outlook-key-trends-shaping-the-construction-industry-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nationwide Mid-Year 2025 Report<\/a><\/li>\n\n<li>Industrial: <a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/engineering-and-construction\/engineering-and-construction-industry-outlook.html\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte 2025 Construction Outlook<\/a><\/li>\n<\/ul>\n\n<p>What the chart tells us: Housing and office projects will grow, but slowly. Infrastructure and industrial are the real growth engines through 2028, thanks to federal funding and the surge in data centers.<\/p>\n\n<p>For a small builder, that could mean more opportunity bidding on public works projects, industrial retrofits, or commercial specialty trades than just chasing residential builds. And if you&#8217;re estimating jobs in any of these areas, it&#8217;s worth brushing up on best practices \u2014 this <a href=\"https:\/\/invoicefly.com\/academy\/construction-estimate\/\" target=\"_blank\" rel=\"noreferrer noopener\">step-by-step guide to construction estimates<\/a> can help you stay accurate and profitable.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-steel-markets-booming\" class=\"wp-block-heading\"><strong>Steel Markets Booming<\/strong><\/h2>\n\n<p>Steel mills in the U.S. are busier than they\u2019ve been in years. The <a href=\"https:\/\/www.steelmarketupdate.com\/2025\/08\/11\/aisi-domestic-steel-production-climbs-to-a-3-5-year-high\/\" target=\"_blank\" rel=\"noreferrer noopener\">American Iron and Steel Institute<\/a> reports that production in mid-2025 hit its highest point in more than three years, with output running about 5% higher than last year. Mills in the Midwest and South are adding jobs to keep up.<\/p>\n\n<p>That\u2019s great news for steelworkers, but tougher for builders. Fabricators are backed up, and shipments of rebar, sheet steel, and beams are taking longer to arrive.<\/p>\n\n<p>If you run a small construction company, the takeaway is simple: <strong>give yourself extra time on projects<\/strong> and be honest with clients about possible delays. It\u2019s better to manage expectations than risk losing referrals by missing deadlines.<\/p>\n\n<h2 id=\"h-hvac-amp-water-heaters-on-the-rise\" class=\"wp-block-heading\"><strong>HVAC &amp; Water Heaters On The Rise<\/strong><\/h2>\n\n<p>There\u2019s one corner of the market that\u2019s holding steady: HVAC systems and water heaters. With new efficiency standards and homeowners looking to cut energy bills, these products are hot right now. Retrofits and upgrades are keeping many contractors busy even while housing starts cool off.<\/p>\n\n<p>If residential new builds are down in your area, consider offering green retrofits. Adding HVAC installs or water heater replacements to your <a href=\"https:\/\/invoicefly.com\/academy\/construction-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">construction services list<\/a> can keep crews working year-round.<\/p>\n\n<h2 id=\"h-2025-2026-macroeconomic-outlook\" class=\"wp-block-heading\"><strong>2025-2026 Macroeconomic Outlook<\/strong><\/h2>\n\n<p>Zooming out, what\u2019s the bigger picture? Analysts say 2025 is a year of transition. <a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/engineering-and-construction\/engineering-and-construction-industry-outlook.html\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte<\/a> expects interest rates to gradually decline after the Fed\u2019s 2024 cuts. That could bring homebuyers back by late 2025.<\/p>\n\n<p>At the same time, the Infrastructure Investment and Jobs Act (IIJA) and Inflation Reduction Act (IRA) are pumping billions into roads, bridges, and clean energy projects. That means steady work in heavy civil engineering and renewable construction.<\/p>\n\n<p><a href=\"https:\/\/news.nationwide.com\/mid-year-outlook-key-trends-shaping-the-construction-industry-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nationwide\u2019s mid-year report<\/a> notes that overall construction spending has \u201cleveled off\u201d but hasn\u2019t collapsed. The message for small businesses: <strong>be cautious but not fearful.<\/strong> Diversify your project types and don\u2019t rely on just one revenue stream.<\/p>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"367\" class=\"wp-image-79238\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-industry-growth-2000-2025.png\" alt=\"Construction industry growth chart 2000\u20132025\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-industry-growth-2000-2025.png 577w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/construction-industry-growth-2000-2025-300x191.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.monitordaily.com\/article\/market-outlook-2025-construction\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monitor Daily<\/a><\/em><\/p>\n\n<h2 id=\"h-construction-companies-embracing-ai\" class=\"wp-block-heading\"><strong>Construction Companies Embracing AI<\/strong><\/h2>\n\n<p>If there\u2019s one buzzword you\u2019ve heard this year, it\u2019s AI. And it\u2019s not just hype. According to <a href=\"https:\/\/www.wipfli.com\/news\/2025\/wipflis-2025-state-of-technology-in-construction-report\" target=\"_blank\" rel=\"noreferrer noopener\">Wipfli 2025 State of Tech in Construction<\/a>, 82% of U.S. construction firms say they already have an AI strategy\/<\/p>\n\n<p>AI can do a lot: track progress on your site, predict delays, even monitor safety risks. For example, <a href=\"https:\/\/buildots.com\" target=\"_blank\" rel=\"noreferrer noopener\">Buildots<\/a> creates a virtual map of your site and uses cameras to compare progress against your plan. That kind of tool can cut delays by 50%and reduce safety incidents by 25%.<\/p>\n\n<p>You don\u2019t need to be a big firm to take advantage of AI. Even small contractors can use apps to streamline scheduling, invoicing, and project management. If you\u2019re curious about tools, check out the <a href=\"https:\/\/invoicefly.com\/academy\/best-apps-for-construction\/\" target=\"_blank\" rel=\"noreferrer noopener\">best apps for construction<\/a> that are worth trying in 2025.<\/p>\n\n<h2 id=\"h-virtual-construction-market-is-growing-rapidly-vdc-amp-bim\" class=\"wp-block-heading\"><strong>Virtual Construction Market Is Growing Rapidly (VDC&amp; BIM)<\/strong><\/h2>\n\n<p>Another major shift is the rise of Virtual Design and Construction (VDC) and Building Information Modeling (BIM). These aren\u2019t just for big jobs anymore. BIM lets you and your clients see the project in 3D before you break ground, which saves time and arguments later.<\/p>\n\n<p><a href=\"https:\/\/doaj.org\/article\/46def281ed0f4fe8a6f5bef526140f0f\" target=\"_blank\" rel=\"noreferrer noopener\">A Springer study<\/a> shows BIM can shorten timelines by 20% and cut costs by 15%. For small businesses, that means fewer change orders and more predictable profits.<\/p>\n\n<h2 id=\"h-prefabricated-amp-modular-constructions-change-the-way-of-building\" class=\"wp-block-heading\"><strong>Prefabricated &amp; Modular Constructions Change The Way Of Building<\/strong><\/h2>\n\n<p>Prefab and modular building methods are going e becoming mainstream. Instead of building everything on-site, large sections of a home, hotel, or even a hospital are built in a factory, then shipped and assembled.<\/p>\n\n<p>The global modular construction market was worth $104 billion in 2024 and is expected to reach $141 billion by 2029 according to <a href=\"https:\/\/www.marketsandmarkets.com\/Market-Reports\/prefabricated-modular-construction-market-118015977.html\" target=\"_blank\" rel=\"noreferrer noopener\">MarketsandMarkets<\/a>. Contractors like these methods because they shorten schedules, lower costs, and reduce waste. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/operations\/our-insights\/modular-construction-from-projects-to-products\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a> has found modular projects can be completed 20\u201350% faster than traditional ones.<\/p>\n\n<p>For small businesses, this matters because more general contractors are demanding subcontractors who understand prefab systems. That could mean new work opportunities if you\u2019re ready to adapt.<\/p>\n\n<h2 id=\"h-smart-cities-change-the-way-cities-are-structured-and-organized\" class=\"wp-block-heading\"><strong>Smart Cities Change The Way Cities Are Structured And Organized<\/strong><\/h2>\n\n<p>Smart cities\u201d may sound futuristic, but they\u2019re already happening. These are cities where buildings, roads, and utilities are connected with sensors to collect and share data. The goal: more efficient, cleaner, and safer communities.<\/p>\n\n<p>The global smart city market is valued at <a href=\"https:\/\/www.marketsandmarkets.com\/Market-Reports\/smart-cities-market-542.html\" target=\"_blank\" rel=\"noreferrer noopener\">$877 billion in 2025<\/a> and could grow to $3 trillion by 2030. Big projects like <a href=\"https:\/\/www.msn.com\/en-gb\/money\/other\/this-week-we-reported-that-neom-has-already-cost-more-than-50-billion\/ar-AA1z5SUZ?ocid=mailsignout\" target=\"_blank\" rel=\"noreferrer noopener\">Saudi Arabia\u2019s NEOM<\/a> have already spent more than $50 billion building futuristic infrastructure.<\/p>\n\n<p>For contractors, this trend means demand for tech-ready infrastructure like fiber networks, EV charging stations, and energy-efficient HVAC systems. Even if you\u2019re not working overseas, U.S. cities are already requiring more IoT-friendly systems in new builds.<\/p>\n\n<h2 id=\"h-improvement-in-environmental-issues-thanks-to-green-building\" class=\"wp-block-heading\"><strong>Improvement in Environmental Issues Thanks To Green Building<\/strong><\/h2>\n\n<p>Green building is quickly becoming the norm. Builders are under pressure from clients, cities, and regulators to lower carbon emissions and build more sustainable homes and offices.<\/p>\n\n<p>Demand for green buildings is climbing. A <a href=\"https:\/\/www.researchgate.net\/publication\/362111444_Green_Building_Contractors_2025_Analyzing_and_Forecasting_Green_Building_Contractors'_Market_Trends_in_the_US\" target=\"_blank\" rel=\"noreferrer noopener\">study in <em>Sustainability<\/em><\/a> looked at 13 years of data from the Top 100 U.S. green building contractors and found revenues have been rising steadily every year. In addition, the <a href=\"https:\/\/www.nahb.org\/advocacy\/industry-issues\/sustainability-and-green-building\/green-practices-survey\" target=\"_blank\" rel=\"noreferrer noopener\">NAHB<\/a> Green Building Survey notes that about one-third of builders already report at least half their projects use green practices.<\/p>\n\n<p>For small companies, the low-hanging fruit is energy efficiency. Even simple steps like better insulation or Energy Star windows can make your bids stand out.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"576\" class=\"wp-image-79241\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/green-building-materials-market-2024.webp\" alt=\"Green building and sustainability in construction.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/green-building-materials-market-2024.webp 1025w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/green-building-materials-market-2024-300x169.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/green-building-materials-market-2024-768x432.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/green-building-materials-market-2024-710x399.webp 710w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/green-building-materials-market\">Grand View Research<\/a><\/em><\/p>\n\n<h2 id=\"h-drone-technology-benefits-the-construction-industry-heavily\" class=\"wp-block-heading\"><strong>Drone Technology Benefits The Construction Industry Heavily<\/strong><\/h2>\n\n<p>Drones aren\u2019t just for cool jobsite videos anymore. They\u2019re saving contractors real money. Using drones to survey stockpiles or inspect roofs has been shown to increase accuracy, lower cost and save time according to <a href=\"https:\/\/www.pwc.co.uk\/services\/technology\/drones.html\" target=\"_blank\" rel=\"noreferrer noopener\">PwC<\/a>.\u00a0<\/p>\n\n<p>They also improve safety. In the U.S., construction still accounts for 1 in 5 workplace deaths according to the <a href=\"https:\/\/www.bls.gov\/opub\/ted\/2025\/fatal-falls-in-the-construction-industry-in-2023.htm\" target=\"_blank\" rel=\"noreferrer noopener\">BLS<\/a>. By using drones for inspections, companies can cut down on risky climbs and site visits.<\/p>\n\n<p>For small builders, drones may sound expensive, but affordable models now cost less than a laser scanner. That means better bids and safer sites without breaking the bank.<\/p>\n\n<h2 id=\"h-workplace-safety-increase-thanks-to-new-technologies\" class=\"wp-block-heading\"><strong>Workplace Safety Increase Thanks To New Technologies<\/strong><\/h2>\n\n<p>Safety gear is also getting an upgrade. Traditional hard hats are being replaced with <strong>safety helmets<\/strong> that strap on like climbing helmets. They provide better head protection and stay on during a fall.<\/p>\n\n<p>Wearable devices are another growing trend. Smart vests and goggles can track heart rate, posture, and even alert managers if a worker falls. The U.S. construction industry loses over <a href=\"https:\/\/www.bls.gov\/opub\/ted\/2024\/workers-memorial-day-remembering-the-5486-workers-who-died-on-the-job-in-2022.htm\" target=\"_blank\" rel=\"noreferrer noopener\">1,000 workers a year<\/a> to fatal injuries, so every step forward matters.<\/p>\n\n<p>For a small business, even adopting one or two new safety tools can lower insurance premiums and keep crews healthy, which means fewer delays and lower turnover.<\/p>\n\n<h2 id=\"h-construction-robotics-amp-automation-increase-productivity\" class=\"wp-block-heading\"><strong>Construction Robotics &amp; Automation Increase Productivity<\/strong><\/h2>\n\n<p>Robots aren\u2019t replacing workers, but they are helping fill the labor gap. Machines like the <a href=\"https:\/\/constructionmanagement.co.uk\/rebar-tying-robot-completes-11000-ties-in-one-day-on-florida-bridge\/\" target=\"_blank\" rel=\"noreferrer noopener\">TyBOT<\/a>, which ties rebar automatically, can handle 1,100 ties per hour, giving crews a 40% productivity boost.<\/p>\n\n<p>Other robots like <a href=\"https:\/\/www.dustyrobotics.com\" target=\"_blank\" rel=\"noreferrer noopener\">Dusty Robotics<\/a>\u2019 FieldPrinter can mark layouts on a slab <strong>10 times faster<\/strong> than a traditional crew with chalk lines.<\/p>\n\n<p>For small contractors, this might sound out of reach, but many larger GCs expect subs to work alongside robotics in the next decade. Learning how they fit into your workflow could be a competitive edge.<\/p>\n\n<h3 id=\"h-top-5-emerging-construction-technologies-2025\" class=\"wp-block-heading\"><strong>Top 5 Emerging Construction Technologies (2025)<\/strong><\/h3>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Technology<\/strong><\/td>\n<td><strong>Adoption Rate \/ Impact<\/strong><\/td>\n<td><strong>Source<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>AI project tools (Buildots, Procore AI, etc.)<\/strong><\/td>\n<td><strong>82% of U.S. construction execs<\/strong> say their firm has an AI strategy (most are still early-stage).<\/td>\n<td><a href=\"https:\/\/www.wipfli.com\/news\/2025\/wipflis-2025-state-of-technology-in-construction-report\" target=\"_blank\" rel=\"noreferrer noopener\">Wipfli 2025 State of Tech in Construction<\/a>\u00a0\u00a0<\/td>\n<\/tr>\n<tr>\n<td><strong>Building Information Modeling (BIM)<\/strong><\/td>\n<td>Case studies show BIM can <strong>cut timelines ~20%<\/strong> and <strong>costs ~15%<\/strong>.<\/td>\n<td><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s43939-025-00200-2\" target=\"_blank\" rel=\"noreferrer noopener\">Springer <\/a>\u00a0<\/td>\n<\/tr>\n<tr>\n<td><strong>Robotics (TyBOT, Dusty, etc.)<\/strong><\/td>\n<td>Global construction robots market <strong>$1.37B (2024)<\/strong> \u2192 <strong>$3.66B (2030)<\/strong>, <strong>18% CAGR<\/strong>.<\/td>\n<td><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/construction-robots-market-report\" target=\"_blank\" rel=\"noreferrer noopener\">Grand View Research<\/a>\u00a0\u00a0<\/td>\n<\/tr>\n<tr>\n<td><strong>Drones<\/strong><\/td>\n<td><strong>Up to 20\u00d7 faster<\/strong> site surveying vs. ground teams; also improves volumetric accuracy and cuts survey\/planning costs.<\/td>\n<td><a href=\"https:\/\/www.pwc.com\/gr\/en\/publications\/assets\/clarity-from-above-transport-infrastructure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PwC <\/a>\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<h2 id=\"h-3d-printing-for-building-models\" class=\"wp-block-heading\"><strong>3D Printing For Building Models<\/strong><\/h2>\n\n<p>3D printing is quickly becoming one of the most exciting construction technologies. Instead of spending weeks on framing and masonry, a giant printer can lay down layers of concrete to create a house in just days.<\/p>\n\n<p>California-based <a href=\"https:\/\/www.mightybuildings.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mighty Buildings<\/a> has delivered entire 3D-printed homes in about 8\u201312 weeks, often cutting construction time in half compared to traditional methods. Another company, <a href=\"https:\/\/www.iconbuild.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ICON<\/a> in Texas, says its printers can build a 650-square-foot house in just 24 hours. These projects show how fast this technology is moving from experimental to practical.<\/p>\n\n<p>For smaller contractors, 3D printing is still pricey and usually limited to large firms or special projects. But costs are coming down every year. It\u2019s worth watching closely \u2014 once the price drops and more builders adopt it, 3D printing could totally change how homes and small buildings are built, making projects faster, cheaper, and less labor-intensive.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-79242\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/green-building-new-york-2025-1024x576.jpg\" alt=\"Green building in new york\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/green-building-new-york-2025-1024x576.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/green-building-new-york-2025-300x169.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/green-building-new-york-2025-768x432.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/green-building-new-york-2025-1536x864.jpg 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/green-building-new-york-2025-710x399.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/green-building-new-york-2025.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-final-thoughts-about-construction-industry-trends-2025\" class=\"wp-block-heading\"><strong>Final Thoughts<\/strong> about Construction Industry Trends 2025<\/h2>\n\n<p>The construction industry between 2025 and 2028 is going to look very different from what we&#8217;re used to. Housing will recover slowly, and offices may never bounce back to pre-2020 levels. But the real growth will come from infrastructure projects, industrial plants, and tech-driven builds like data centers and smart city upgrades.<\/p>\n\n<p>For small construction companies, this means two things:<\/p>\n\n<p>Stay flexible. Don&#8217;t rely on just one sector \u2014 explore opportunities in public works, modular builds, or green retrofits.<\/p>\n\n<p>Use technology to your advantage. From AI scheduling to estimating software, the right tools can help you compete with larger firms.<\/p>\n\n<p>Bottom line: the future of construction is here. Those who adapt to new technology, focus on growing sectors, and keep their finances in order will not just survive \u2014 they&#8217;ll thrive.<\/p>\n\n<p>And remember, growth is only as good as your cash flow. If you&#8217;re not billing on time or tracking payments, you could win a big project and still come up short. That&#8217;s why tools like <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly&#8217;s Invoicing Software<\/a> and <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Maker<\/a> are a must-have for contractors who want to get paid faster and keep projects running smoothly.<\/p>\n\n<p>Need a payment processing solution for your small business? Try <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly&#8217;s Invoicing Software<\/a> \u2014 It&#8217;s free!<\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53c3083 e-flex e-con-boxed e-con e-parent\" data-id=\"53c3083\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae15bf3 elementor-widget elementor-widget-heading\" data-id=\"ae15bf3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Construction Industry Trends 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e184ba e-flex e-con-boxed e-con e-parent\" data-id=\"1e184ba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c5b40 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"a4c5b40\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69e988c8a5a79\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-a4c5b40\">\n                        <a href=\"#collapse-8065b3c69e988c8a5a79\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69e988c8a5a79\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69e988c8a5a79\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What are the building trends for 2025?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69e988c8a5a79\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-a4c5b40\" data-parent=\"#accordion-69e988c8a5a79\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The biggest construction industry trends in 2025 are green building, modular construction, drones, robotics, and AI-powered project management. Infrastructure and industrial projects will also see strong growth, especially from government funding.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-a4c5b40\">\n                        <a href=\"#collapse-d5b379969e988c8a5a79\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969e988c8a5a79\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969e988c8a5a79\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Why is construction slow in 2025?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969e988c8a5a79\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-a4c5b40\" data-parent=\"#accordion-69e988c8a5a79\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Residential construction has slowed because of high mortgage rates and tariffs on materials like steel and aluminum. Families are holding back on new builds, and office construction is down due to remote work.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-a4c5b40\">\n                        <a href=\"#collapse-cd09c8369e988c8a5a79\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369e988c8a5a79\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369e988c8a5a79\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What are the innovations in construction 2025?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369e988c8a5a79\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-a4c5b40\" data-parent=\"#accordion-69e988c8a5a79\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Some of the most important construction technology trends in 2025 include AI tools (like Buildots, which can cut delays, BIM, 3D printing, smart safety helmets, and robotics like TyBOT that boost productivity on-site.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-a4c5b40\">\n                        <a href=\"#collapse-460c24b69e988c8a5a79\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69e988c8a5a79\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69e988c8a5a79\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What is the construction industry forecast for 2025?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69e988c8a5a79\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-a4c5b40\" data-parent=\"#accordion-69e988c8a5a79\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Overall spending is expected to grow slowly in residential and commercial projects but strongly in infrastructure and industrial sectors. Deloitte and Nationwide forecast 4\u20135% annual growth in these areas through 2028.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-a4c5b40\">\n                        <a href=\"#collapse-10f451369e988c8a5a79\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369e988c8a5a79\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369e988c8a5a79\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Will construction materials increase in 2025?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369e988c8a5a79\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-a4c5b40\" data-parent=\"#accordion-69e988c8a5a79\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes. Tariffs on imported steel and aluminum are raising costs, and supply chain issues may cause more delays. That\u2019s why many builders are adding 15\u201320% cost contingencies to their budgets.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-a4c5b40\">\n                        <a href=\"#collapse-15d61a169e988c8a5a79\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-15d61a169e988c8a5a79\" aria-expanded=\"true\" aria-controls=\"Collapse-15d61a169e988c8a5a79\">\n                            \n                            <span class=\"ekit-accordion-title\">6. Should I build or buy in 2025?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-15d61a169e988c8a5a79\" class=\" show collapse\" aria-labelledby=\"primaryHeading-5-a4c5b40\" data-parent=\"#accordion-69e988c8a5a79\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">If you\u2019re looking at housing, buying may be cheaper than building new because of higher material and borrowing costs. However, prefabrication and modular homes may help keep costs down compared to traditional builds.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-6-a4c5b40\">\n                        <a href=\"#collapse-517adfc69e988c8a5a79\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-517adfc69e988c8a5a79\" aria-expanded=\"true\" aria-controls=\"Collapse-517adfc69e988c8a5a79\">\n                            \n                            <span class=\"ekit-accordion-title\">7. What is the next big thing in construction?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-517adfc69e988c8a5a79\" class=\" show collapse\" aria-labelledby=\"primaryHeading-6-a4c5b40\" data-parent=\"#accordion-69e988c8a5a79\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The future of the construction industry 2025 and beyond is in AI, robotics, modular construction, and green building. These innovations are not just for big firms \u2014 small contractors can use them to save time, win bids, and stay competitive.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What are the building trends for 2025?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400\\\">The biggest construction industry trends in 2025 are green building, modular construction, drones, robotics, and AI-powered project management. Infrastructure and industrial projects will also see strong growth, especially from government funding.<\/span><\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. 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Understanding these changes is essential not only for [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":79193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[170,162,156,157],"tags":[],"ppma_author":[100],"class_list":["post-79227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","category-industries","category-manage-your-business","category-start-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Construction Industry Trends 2025-2028: Key Insights &amp; Forecasts<\/title>\n<meta name=\"description\" content=\"Explore &amp; understand the upcoming trends in the US Construction Industry for 2025: New Tariffs, Recession, Inflation, Innovations and 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. 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experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=79227"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79227\/revisions"}],"predecessor-version":[{"id":88608,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79227\/revisions\/88608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/79193"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=79227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=79227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=79227"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=79227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}