{"id":79260,"date":"2025-09-25T10:53:32","date_gmt":"2025-09-25T09:53:32","guid":{"rendered":"https:\/\/invoicefly.com\/?p=79260"},"modified":"2026-02-12T18:14:33","modified_gmt":"2026-02-12T17:14:33","slug":"software-crm-para-tejados","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/roofing-crm-software\/","title":{"rendered":"Mejor software CRM para tejados: Nuestras 6 opciones para 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"79260\" class=\"elementor elementor-79260\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25b028f6 e-flex e-con-boxed e-con e-parent\" data-id=\"25b028f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11ba7908 elementor-widget elementor-widget-text-editor\" data-id=\"11ba7908\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Running a successful roofing business requires more than just skilled labor\u2014it demands efficient organization, strong communication, and precise project tracking. That&#8217;s where roofing CRM software comes in.\u00a0<\/p>\n\n<p>A CRM (Customer Relationship Management) platform helps roofing contractors streamline sales, manage customer relationships, create accurate estimates, and schedule projects, all from one place. Choosing the right CRM can save your team hours of manual work and help close deals faster.<\/p>\n\n<p>In this guide, we&#8217;ll explore the eight best roofing CRM software options for 2025. We&#8217;ll break down their key features, pricing, and benefits, helping you choose a platform that fits your company&#8217;s size, budget, and growth goals. Whether you&#8217;re a small local roofing contractor or a large commercial roofing company, these CRMs will give you the tools you need to boost productivity, improve client satisfaction, and grow your bottom line.<\/p>\n\n<p>Need a simple way to manage clients and payments alongside your CRM? Try <a href=\"https:\/\/invoicefly.com\/product\/client-portal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Client Portal<\/a> \u2014 it\u2019s free!<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"725\" class=\"wp-image-79264\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/Roofr-roofing-crm-1024x725.webp\" alt=\"Roofing CRM software dashboard example\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/Roofr-roofing-crm-1024x725.webp 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/Roofr-roofing-crm-300x212.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/Roofr-roofing-crm-768x544.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/Roofr-roofing-crm-710x503.webp 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/Roofr-roofing-crm.webp 1232w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Here are our top eight roofing CRM software platform picks for 2025.\u00a0<\/p>\n\n<h2 id=\"h-1-servicetitan\" class=\"wp-block-heading\"><strong>1. ServiceTitan<\/strong><\/h2>\n\n<p>ServiceTitan is a leading all-in-one platform for contractors, popular with large roofing companies needing enterprise-level tools.<\/p>\n\n<p><strong>Features<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Call booking, scheduling, branded proposals, and ROI tracking<\/li>\n\n<li>Mobile app for inventory, on-site estimates, and GPS<\/li>\n\n<li>Client portal, SMS, payments, and digital contracts<\/li>\n\n<li>Real-time dashboards, payroll, and reporting<\/li>\n<\/ul>\n\n<p><strong>Benefits<\/strong><\/p>\n\n<p>Centralizes CRM, scheduling, invoicing, and reporting into one platform. Ideal for multi-crew operations needing visibility across office, field, and clients.<\/p>\n\n<p><strong>Pricing<\/strong><\/p>\n\n<p>Not public. Estimates start around <strong>$300 per technician\/month<\/strong> with three tiers: Starter, Essentials, and The Works. Custom quotes required.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"972\" height=\"676\" class=\"wp-image-79266\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/servicetitan-roofing-crm-example.png\" alt=\"ServiceTitan roofing CRM interface\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/servicetitan-roofing-crm-example.png 972w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/servicetitan-roofing-crm-example-300x209.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/servicetitan-roofing-crm-example-768x534.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/servicetitan-roofing-crm-example-710x494.png 710w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><\/figure>\n\n<p><a href=\"https:\/\/www.servicetitan.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit ServiceTitan<\/a><\/p>\n\n<h2 id=\"h-2-roofr\" class=\"wp-block-heading\"><strong>2. Roofr<\/strong><\/h2>\n\n<p>Roofr is designed specifically for roofers and is best known for its fast, accurate aerial roof measurements.<\/p>\n\n<p>Roofr is purpose-built for roofers, best known for fast and affordable aerial measurements.<\/p>\n\n<p><strong>Features<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Satellite roof reports in hours<\/li>\n\n<li>Proposal builder with branding and financing<\/li>\n\n<li>Lead scoring and supplier pricing integrations<\/li>\n<\/ul>\n\n<p><strong>Benefits<\/strong><\/p>\n\n<p>Cuts estimating time and boosts sales with quick, accurate quotes. Mobile-friendly for crews in the field.<\/p>\n\n<p><strong>Pricing<\/strong><\/p>\n\n<p>Free plan available. Paid tiers run <strong>$99\u2013$169\/month<\/strong>.<\/p>\n\n<p><strong>Tip<\/strong>! If you\u2019re still learning how to estimate jobs, check our <a href=\"https:\/\/invoicefly.com\/academy\/how-to-bid-a-roofing-job\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roofing Pricing Guide<\/a> for tips on bidding.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"705\" class=\"wp-image-79269\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/roofr-crm-dashboard-1024x705.webp\" alt=\"Roofr CRM dashboard for roofing contractors\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/roofr-crm-dashboard-1024x705.webp 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/roofr-crm-dashboard-300x207.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/roofr-crm-dashboard-768x529.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/roofr-crm-dashboard-1536x1058.webp 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/roofr-crm-dashboard-2048x1410.webp 2048w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/roofr-crm-dashboard-710x489.webp 710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><a href=\"https:\/\/roofr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Roofr<\/a><\/p>\n\n<h2 id=\"h-3-jobnimbus\" class=\"wp-block-heading\"><strong>3. JobNimbus<\/strong><\/h2>\n\n<p>JobNimbus blends CRM, project management, and marketing tools, widely used by roofing, siding, and gutter contractors.<\/p>\n\n<p><strong>Features<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Customizable workflows, one-click estimates, proposals<\/li>\n\n<li>Marketing tools (SEO, websites, ads)<\/li>\n\n<li>Supplier integrations (ABC Supply, Beacon Pro)<\/li>\n\n<li>Mobile app for crews and subs<\/li>\n<\/ul>\n\n<p><strong>Benefits<\/strong><\/p>\n\n<p>Highly customizable and integrates well with QuickBooks and SumoQuote. Automates reminders, invoicing, and estimates.<\/p>\n\n<p><strong>Pricing<\/strong><\/p>\n\n<p>Starts at <strong>$300\/month<\/strong>. Free trial available, but no free plan.<\/p>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"600\" class=\"wp-image-79270\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/job-nimbus-crm-dashboard.webp\" alt=\"Job Nimbus CRM Dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/job-nimbus-crm-dashboard.webp 1005w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/job-nimbus-crm-dashboard-300x179.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/job-nimbus-crm-dashboard-768x459.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/job-nimbus-crm-dashboard-710x424.webp 710w\" sizes=\"(max-width: 1005px) 100vw, 1005px\" \/><\/figure>\n\n<p><a href=\"https:\/\/www.jobnimbus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit JobNimbus<\/a><\/p>\n\n<h2 id=\"h-4-acculynx\" class=\"wp-block-heading\"><strong>4. AccuLynx<\/strong><\/h2>\n\n<p>AccuLynx is designed for roofing and storm restoration, especially for insurance-heavy workflows.<\/p>\n\n<p><strong>Features<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Insurance claim management and adjuster tools<\/li>\n\n<li>Supplier ordering, production tracking, and profitability monitoring<\/li>\n\n<li>Photo\/document storage with EagleView + QuickBooks integrations<\/li>\n<\/ul>\n\n<p><strong>Benefits<\/strong><\/p>\n\n<p>Streamlines storm restoration and claims. Add-ons like SmartDocs and portals boost compliance and professionalism.<\/p>\n\n<p><strong>Pricing<\/strong><\/p>\n\n<p>Not published. Estimated: <strong>$60\u2013$120\/user\/month<\/strong>. Onboarding fees range from $500\u2013$5,000+.<\/p>\n\n<p><strong>Tip<\/strong>: If your business also needs <a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-your-roofing-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">roofing insurance coverage<\/a>, this software can help streamline documentation for claims.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" class=\"wp-image-79271\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/acculynx-roofing-crm-dashboard-1024x613.png\" alt=\"AccuLynx Roofin CRM Dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/acculynx-roofing-crm-dashboard-1024x613.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/acculynx-roofing-crm-dashboard-300x179.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/acculynx-roofing-crm-dashboard-768x459.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/acculynx-roofing-crm-dashboard-1536x919.png 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/acculynx-roofing-crm-dashboard-2048x1225.png 2048w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/acculynx-roofing-crm-dashboard-710x425.png 710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><a href=\"https:\/\/acculynx.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit AccuLynx<\/a><\/p>\n\n<h2 id=\"h-5-iroofing\" class=\"wp-block-heading\"><strong>5. iRoofing<\/strong><\/h2>\n\n<p>iRoofing is a roofing-specific sales toolkit offering measuring, visualization, and CRM tools.<\/p>\n\n<p><strong>Features<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Unlimited measurements with Clearoof\u2122 HD imagery<\/li>\n\n<li>Proposal generator, instant estimates, and pitch decks<\/li>\n\n<li>AI roof visualizations, job tracking, contracts, and scheduling<\/li>\n\n<li>Direct supplier ordering<\/li>\n<\/ul>\n\n<p><strong>Benefits<\/strong><\/p>\n\n<p>Helps contractors save time on measurements and impress clients with realistic visualizations. Great for small to mid-size contractors.<\/p>\n\n<p><strong>Pricing<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Monthly: <strong>$149\/month<\/strong> (3 licenses + 25 free HD images)<\/li>\n\n<li>6-Month: <strong>$794<\/strong> (save $100)<\/li>\n\n<li>Annual: <strong>$1,489<\/strong> (save $300)<\/li>\n\n<li>$10 perimeter reports available without subscription<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"430\" class=\"wp-image-79272\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/iRoofing-crm-Software.jpg\" alt=\"iRoofing CRM Roofing Measurement Software and Mobile App\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/iRoofing-crm-Software.jpg 716w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/iRoofing-crm-Software-300x180.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/iRoofing-crm-Software-710x426.jpg 710w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/figure>\n\n<p><a href=\"https:\/\/iroofing.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit iRoofing<\/a><\/p>\n\n<h2 id=\"h-6-leap\" class=\"wp-block-heading\"><strong>6. Leap<\/strong><\/h2>\n\n<p>Leap is a CRM and sales platform designed for roofing contractors ready to scale.<\/p>\n\n<p><strong>Features<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Digital proposals, contracts, and instant financing<\/li>\n\n<li>Lead tracking, workflow automations, and portals<\/li>\n\n<li>Payment processing + integrations<\/li>\n<\/ul>\n\n<p><strong>Benefits<\/strong><\/p>\n\n<p>Speeds up sales with financing and e-signatures. Adds production tools for growing teams.<\/p>\n\n<p>For more rankings and contractor reviews, see this list of the <a href=\"https:\/\/spotio.com\/blog\/best-roofing-crm-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Roofing CRMs by Spotio<\/a> and the <a href=\"https:\/\/www.roofchief.com\/resources\/the-best-roofing-crm-softwares-of-2025-ranked-real-contractor-reviews\" target=\"_blank\" rel=\"noreferrer noopener\">Roof Chief CRM comparison<\/a>.<\/p>\n\n<p><strong>Pricing<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Essential: <strong>$79\/month<\/strong> (single user)<\/li>\n\n<li>Team: <strong>$298\/month<\/strong> (+$99\/additional user)<\/li>\n\n<li>$500 onboarding fee<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" class=\"wp-image-79275\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/leap-roofing-crm-dashboard-1024x634.webp\" alt=\"Leap Roofing CRM Software\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/leap-roofing-crm-dashboard-1024x634.webp 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/leap-roofing-crm-dashboard-300x186.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/leap-roofing-crm-dashboard-768x476.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/leap-roofing-crm-dashboard-710x440.webp 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/leap-roofing-crm-dashboard.webp 1208w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><a href=\"https:\/\/leaptodigital.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Leap<\/a><\/p>\n\n<p>For more rankings and contractor reviews, see this list of the <a href=\"https:\/\/spotio.com\/blog\/best-roofing-crm-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Roofing CRMs by Spotio<\/a> and the <a href=\"https:\/\/www.roofchief.com\/resources\/the-best-roofing-crm-softwares-of-2025-ranked-real-contractor-reviews\" target=\"_blank\" rel=\"noreferrer noopener\">Roof Chief CRM comparison<\/a>.<\/p>\n\n<h2 id=\"h-roofing-crm-comparison-table\" class=\"wp-block-heading\"><strong>Roofing CRM Comparison Table<\/strong><\/h2>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>CRM Platform<\/strong><\/td>\n<td><strong>Starting Price<\/strong><\/td>\n<td><strong>Best For<\/strong><\/td>\n<td><strong>Key Strength<\/strong><\/td>\n<td><strong>User Rating<\/strong><\/td>\n<\/tr>\n<tr>\n<td>ServiceTitan<\/td>\n<td>Not listed. Est $300\u2013$1000\/month<\/td>\n<td>Large companies<\/td>\n<td>Complete business management<\/td>\n<td>4.5\/5<\/td>\n<\/tr>\n<tr>\n<td>Roofr<\/td>\n<td>Free \u2013 $169\/month<\/td>\n<td>All sizes<\/td>\n<td>Aerial roof measurements<\/td>\n<td>4.3\/5<\/td>\n<\/tr>\n<tr>\n<td>JobNimbus<\/td>\n<td>Not listed, est. $300\/month<\/td>\n<td>Small\u2013medium<\/td>\n<td>Affordable + customizable<\/td>\n<td>4.2\/5<\/td>\n<\/tr>\n<tr>\n<td>AccuLynx<\/td>\n<td>Est. $60\u2013$120\/user\/month<\/td>\n<td>Insurance work<\/td>\n<td>Storm restoration tools<\/td>\n<td>4.1\/5<\/td>\n<\/tr>\n<tr>\n<td>iRoofing<\/td>\n<td>$149\u2013$300\/month<\/td>\n<td>Small contractors<\/td>\n<td>Simple &amp; mobile-first<\/td>\n<td>4.0\/5<\/td>\n<\/tr>\n<tr>\n<td>Leap<\/td>\n<td>$79-$298<\/td>\n<td>Small roofing businesses<\/td>\n<td>lead generation focus<\/td>\n<td>4.3\/5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p><strong>Note<\/strong>: Pricing shown reflects the most up-to-date information available for 2025. Some CRM providers do not publish full pricing details, so ranges are based on industry estimates and user reports. Actual costs may vary depending on team size, features, and contract terms.<\/p>\n\n<h2 id=\"h-who-each-crm-is-best-for\" class=\"wp-block-heading\"><strong>Who Each Roofing CRM Software Is Best For?<\/strong><\/h2>\n\n<p>Choosing the right CRM is about finding the best fit for your company size and focus. A solo roofer will have very different needs than a large commercial contractor or a storm restoration specialist.\u00a0<\/p>\n\n<p>Here\u2019s a breakdown of which CRM platforms work best for each type of roofing business.<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Number of Employees<\/strong><\/td>\n<td><strong>Best CRM Options<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Individual contractors<\/td>\n<td>1\u20134<\/td>\n<td>iRoofing<\/td>\n<\/tr>\n<tr>\n<td>Small businesses<\/td>\n<td>5\u201320<\/td>\n<td>JobNimbus, Roofr<\/td>\n<\/tr>\n<tr>\n<td>Medium businesses<\/td>\n<td>20\u2013100<\/td>\n<td>AccuLynx, ServiceTitan<\/td>\n<\/tr>\n<tr>\n<td>Large commercial contractors<\/td>\n<td>100+<\/td>\n<td>ServiceTitan, Leap<\/td>\n<\/tr>\n<tr>\n<td>Storm restoration specialists<\/td>\n<td>Varies<\/td>\n<td>AccuLynx<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<h2 id=\"h-final-thoughts\" class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n<p>Choosing the right roofing CRM software depends on your company\u2019s size, workflow, and budget. While ServiceTitan and AccuLynx are powerful platforms for large or storm-focused companies, affordable options like Roofr, JobNimbus, and iRoofing help smaller contractors modernize without breaking the bank.<\/p>\n\n<p>No matter which you choose, a CRM is more than just software\u2014it\u2019s an investment in better client relationships, fewer errors, and faster growth. Start with a demo or free trial to see what fits your team best. And if you\u2019re just starting out, check out our step-by-step <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-roofing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to starting a roofing company<\/a> for setup basics and explore related resources like <a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-your-roofing-license\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to get your roofing license<\/a> to stay compliant.<\/p>\n\n<p>Need a payment processing solution for your roofing business? Try <a href=\"https:\/\/invoicefly.com\/product\/client-portal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Client Portal<\/a> \u2014 it\u2019s free!<\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-522b019 e-flex e-con-boxed e-con e-parent\" data-id=\"522b019\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-709c72a elementor-widget elementor-widget-heading\" data-id=\"709c72a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Roofing CRM Software<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ffa46d e-flex e-con-boxed e-con e-parent\" data-id=\"6ffa46d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d35d0e8 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"d35d0e8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69e972e91898b\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-d35d0e8\">\n                        <a href=\"#collapse-8065b3c69e972e91898b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69e972e91898b\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69e972e91898b\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What are the trends for roofing in 2025?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69e972e91898b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-d35d0e8\" data-parent=\"#accordion-69e972e91898b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Key trends include sustainable roofing materials, solar integration, digital proposals, and more contractors using CRMs with mobile tools and customer portals. See also our <\/span><a href=\"https:\/\/invoicefly.com\/academy\/roofing-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">roofing services guide<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-d35d0e8\">\n                        <a href=\"#collapse-d5b379969e972e91898b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969e972e91898b\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969e972e91898b\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What software do roofers use?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969e972e91898b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-d35d0e8\" data-parent=\"#accordion-69e972e91898b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Most roofers rely on roofing-specific CRMs like Roofr, JobNimbus, and AccuLynx for project management or lead generation. They also use invoicing tools and estimating software like Invoice Fly's <a href=\"https:\/\/invoicefly.com\/product\/invoicing-billing-app\/\" target=\"_blank\" rel=\"noopener\">Invoicing App<\/a>.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-d35d0e8\">\n                        <a href=\"#collapse-cd09c8369e972e91898b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369e972e91898b\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369e972e91898b\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is the most commonly used CRM software right now?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369e972e91898b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-d35d0e8\" data-parent=\"#accordion-69e972e91898b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">JobNimbus and ServiceTitan are among the most widely adopted CRMs in roofing.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-d35d0e8\">\n                        <a href=\"#collapse-460c24b69e972e91898b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69e972e91898b\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69e972e91898b\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What is the most popular construction CRM overall?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69e972e91898b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-d35d0e8\" data-parent=\"#accordion-69e972e91898b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">ServiceTitan and Procore dominate broader construction, while Roofr and AccuLynx are roofing-specific leaders.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-d35d0e8\">\n                        <a href=\"#collapse-10f451369e972e91898b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369e972e91898b\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369e972e91898b\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Will roofing prices go up in 2025?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369e972e91898b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-d35d0e8\" data-parent=\"#accordion-69e972e91898b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes, industry forecasts suggest roofing prices will rise <\/span><b>3\u20137%<\/b><span style=\"font-weight: 400\"> due to material cost inflation and labor shortages.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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Choosing the right CRM [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":79210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[162,156,175,157],"tags":[],"ppma_author":[100],"class_list":["post-79260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","category-manage-your-business","category-roofing","category-start-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Roofing CRM Software: Our 8 Picks for 2025<\/title>\n<meta name=\"description\" content=\"Explore the Roofing CRM Software landscape in the US and understand which one fits your roofing business needs best.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Fly\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\",\"name\":\"Jennifer Allerson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/image\/dab4c11b660ead9e056622a3e2044ab1\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g\",\"caption\":\"Jennifer Allerson\"},\"description\":\"Jennifer Allerson - Author Profile Name: Jennifer Allerson Email: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Professional Status: Senior Copywriter and Content Strategist Location: Alella (Barcelona), Spain About Jennifer Allerson Jennifer Allerson is a seasoned Senior Copywriter and Content Strategist with over a decade of experience crafting impactful narratives for global brands, agencies, and startups. Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=79260"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79260\/revisions"}],"predecessor-version":[{"id":88721,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79260\/revisions\/88721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/79210"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=79260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=79260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=79260"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=79260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}