{"id":79317,"date":"2025-09-25T16:53:37","date_gmt":"2025-09-25T15:53:37","guid":{"rendered":"https:\/\/invoicefly.com\/?p=79317"},"modified":"2026-02-12T18:14:31","modified_gmt":"2026-02-12T17:14:31","slug":"seo-para-tejados","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/seo-for-roofing\/","title":{"rendered":"SEO para empresas de tejados: 6 pasos para atraer m\u00e1s clientes potenciales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"79317\" class=\"elementor elementor-79317\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6ba72d e-flex e-con-boxed e-con e-parent\" data-id=\"2e6ba72d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26dd5ace elementor-widget elementor-widget-text-editor\" data-id=\"26dd5ace\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>The roofing industry is one of the most competitive home services out there. In the US alone, it\u2019s a multi-billion dollar market. <a href=\"https:\/\/www.ibisworld.com\/united-states\/industry\/roofing-siding-contractors\/6545\/#\" target=\"_blank\" rel=\"noreferrer noopener\">IBISWorld<\/a> values it at more than $75 billion in 2025, and it keeps climbing every year. That means plenty of opportunity, but also plenty of competition.\u00a0<\/p>\n\n<p>If your company doesn\u2019t show up when people search for roof replacement or repairs, chances are a competitor will. That\u2019s why SEO for roofing companies matters. A clear, practical SEO strategy helps your business show up in local searches, build trust with homeowners, and bring in steady leads without overspending on ads.\u00a0<\/p>\n\n<p>In this guide, we\u2019ll break down a 6-step SEO strategy designed for roofing businesses:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>How to optimise for local visibility<\/li>\n\n<li>Ways to improve user experience<\/li>\n\n<li>How to do keyword research for roofers<\/li>\n\n<li>On-page SEO best practices<\/li>\n\n<li>Content creation that builds authority<\/li>\n\n<li>Link building strategies that work<\/li>\n<\/ul>\n\n<p>If you\u2019re just getting started with the business side, check out our step-by-step guide: <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-roofing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Start a Roofing Business in 10 Steps<\/a>.\u00a0<\/p>\n\n<h2 id=\"h-how-to-start-doing-seo-for-your-roofing-business\" class=\"wp-block-heading\"><strong>How to Start Doing SEO for Your Roofing Business<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-79325\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/seo-strategy-diagram.jpg\" alt=\"How to Start Doing SEO for Your Roofing Business.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/seo-strategy-diagram.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/seo-strategy-diagram-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/seo-strategy-diagram-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/seo-strategy-diagram-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.freepik.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Freepik<\/a><\/em><\/p>\n\n<h3 id=\"h-step-1-optimize-for-local-visibility\" class=\"wp-block-heading\"><strong>Step 1: Optimize for Local Visibility<\/strong><\/h3>\n\n<p>Most roofing leads come from homeowners searching for services in their area. That makes local SEO for roofers essential.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Google My Business (GMB):<\/strong> Claim and optimise your profile with an accurate <strong>address and phone number<\/strong>, business hours, photos of your roofing projects, and service categories. According to BrightLocal, 98% of consumers used the internet to find information about local businesses in 2023.<\/li>\n\n<li><strong>Google Maps ranking:<\/strong> Ensure your business appears for queries like <em>\u201croof replacement near me\u201d<\/em> by encouraging reviews, adding your service area, and consistently updating your listing.<\/li>\n\n<li><strong>Local directories:<\/strong> List your roofing company on trusted platforms like Angi, HomeAdvisor, and Better Business Bureau. This improves credibility and helps Google confirm your business details.<\/li>\n<\/ul>\n\n<h3 id=\"h-step-2-provide-a-great-user-experience\" class=\"wp-block-heading\"><strong>Step 2: Provide a Great User Experience<\/strong><\/h3>\n\n<p>Google prioritises websites that provide value and a smooth experience for users. For roofing contractors, this means making sure your website not only looks professional but also works seamlessly for homeowners who may be stressed about a leaking roof or a replacement job.<\/p>\n\n<h4 id=\"h-communicate-your-unique-selling-proposition-usp\" class=\"wp-block-heading\"><strong>Communicate Your Unique Selling Proposition (USP)<\/strong><\/h4>\n\n<p>Highlight what makes your company different. For example, if you offer a 10-year workmanship warranty, same-day emergency tarping, or free inspections, spell it out clearly.\u00a0<\/p>\n\n<p>A line like \u201cServing our community since 2001 with 2,000+ roofs installed\u201d makes your USP tangible.<\/p>\n\n<h4 id=\"h-share-social-proof\" class=\"wp-block-heading\"><strong>Share Social Proof<\/strong><\/h4>\n\n<p>Feature testimonials and reviews prominently. According to <a href=\"https:\/\/business.trustpilot.com\/blog\/learn-from-customers\/deepen-your-customer-experience-with-ai-powered-tools\" target=\"_blank\" rel=\"noreferrer noopener\">Trustpilot<\/a>, 89% of consumers read reviews before making a purchase.\u00a0<\/p>\n\n<p>Use star ratings or even embed video testimonials. For instance, include a quote from a customer who praises how quickly you handled storm damage repairs.<\/p>\n\n<h4 id=\"h-showcase-your-roofing-projects\" class=\"wp-block-heading\"><strong>Showcase Your Roofing Projects<\/strong><\/h4>\n\n<p>Add before-and-after photos of roof replacements or repairs, ideally with captions explaining the challenge and solution. A gallery that shows everything from shingle repairs to full roof replacements demonstrates your capabilities better than text alone.<\/p>\n\n<h4 id=\"h-improve-your-site-speed\" class=\"wp-block-heading\"><strong>Improve Your Site Speed<\/strong><\/h4>\n\n<p>A slow site can drive leads away. <a href=\"https:\/\/wp-rocket.me\/blog\/website-load-time-speed-statistics\/#:~:text=Since%202020%2C%20Google%20has%20launched,(and%20make%20Google%20happier).\" target=\"_blank\" rel=\"noreferrer noopener\">Google recommends<\/a> load times under 2.5 seconds. Compressing large images of roofing projects and using a reliable hosting provider can make a huge difference.<\/p>\n\n<h4 id=\"h-make-your-website-elements-user-friendly\" class=\"wp-block-heading\"><strong>Make Your Website Elements User-Friendly<\/strong><\/h4>\n\n<p>Ensure navigation is simple: group pages under clear headings like \u201cRoof Replacement,\u201d \u201cEmergency Repairs,\u201d and \u201cGutter Installation.\u201d Make your phone number clickable on mobile, and add quick-quote forms so prospects can reach you with fewer clicks.<\/p>\n\n<h4 id=\"h-ensure-company-information-is-clearly-visible\" class=\"wp-block-heading\"><strong>Ensure Company Information is Clearly Visible<\/strong><\/h4>\n\n<p>Add your address and phone number in the header\/footer to reinforce local SEO signals. Include a Google Maps embed on your Contact page so visitors immediately know the service area you cover.<\/p>\n\n<p>For additional protection and credibility, make sure you\u2019re properly insured \u2014 see our <a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-your-roofing-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Get Your Roofing Insurance: Step-by-Step Guide<\/a> for details.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 id=\"h-step-3-do-keyword-research\" class=\"wp-block-heading\"><strong>Step 3: Do Keyword Research<\/strong><\/h3>\n\n<p>Effective SEO begins with knowing what your target audience is searching for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use tools like <strong>Google Keyword Planner<\/strong> or <strong>Semrush<\/strong> to find high-volume terms such as <em>\u201croof replacement cost\u201d<\/em> or <em>\u201cemergency roof repair\u201d<\/em>.<\/li>\n\n<li>Target local searches like <em>\u201croofing contractors in Dallas\u201d<\/em> to attract leads in your service area.<\/li>\n\n<li>Identify long-tail queries like <em>\u201chow to fix a leaking roof\u201d<\/em> to create helpful blog posts that pull in traffic.<\/li>\n<\/ul>\n\n<h3 id=\"h-step-4-implement-on-page-seo-best-practices\" class=\"wp-block-heading\"><strong>Step 4: Implement On-Page SEO Best Practices<\/strong><\/h3>\n\n<p>Once you know your keywords, it\u2019s time to optimise your website.<\/p>\n\n<h4 id=\"h-add-keywords-to-your-pages\" class=\"wp-block-heading\"><strong>Add Keywords to Your Pages<\/strong><\/h4>\n\n<p>Include your target keywords in titles, meta descriptions, headers, and naturally in content.<\/p>\n\n<h4 id=\"h-make-dedicated-landing-pages-for-each-roofing-service\" class=\"wp-block-heading\"><strong>Make Dedicated Landing Pages for Each Roofing Service<\/strong><\/h4>\n\n<p>Instead of one \u201cservices\u201d page, create separate pages for roof replacement, roof repair, gutter installation, etc.<\/p>\n\n<h4 id=\"h-link-within-your-site\" class=\"wp-block-heading\"><strong>Link Within Your Site<\/strong><\/h4>\n\n<p>Use internal linking to guide readers.\u00a0<\/p>\n\n<p>For example, when discussing project costs, link to your article on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-bid-a-roofing-job\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Bid A Roofing Job: Roofing Pricing Guide<\/a>.<\/p>\n\n<h3 id=\"h-step-5-publish-valuable-high-quality-content\" class=\"wp-block-heading\"><strong>Step 5: Publish Valuable, High-Quality Content<\/strong><\/h3>\n\n<p>Content marketing builds authority and improves rankings. For roofers, this could include:<\/p>\n\n<h4 id=\"h-address-pain-points\" class=\"wp-block-heading\"><strong>Address Pain Points<\/strong><\/h4>\n\n<p>Write about common issues like \u201chow to spot hail damage on a roof.\u201d<\/p>\n\n<h4 id=\"h-answer-common-questions\" class=\"wp-block-heading\"><strong>Answer Common Questions<\/strong><\/h4>\n\n<p>Publish FAQs such as \u201cHow long does a roof replacement take?\u201d<\/p>\n\n<h4 id=\"h-teach-a-hack-or-pro-tip\" class=\"wp-block-heading\"><strong>Teach a Hack or Pro Tip<\/strong><\/h4>\n\n<p>Offer seasonal maintenance tips homeowners can use.<\/p>\n\n<h4 id=\"h-show-your-happy-customers\" class=\"wp-block-heading\"><strong>Show Your Happy Customers<\/strong><\/h4>\n\n<p>Case studies and client interviews can build credibility and drive conversions.<\/p>\n\n<p>For inspiration, see:<a href=\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/\">\u00a0<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">92 Roofing Marketing Ideas<\/a><\/li>\n\n<li><a href=\"https:\/\/invoicefly.com\/academy\/roofing-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Roofing Hand Tools to Use on the Job in 2025<\/a><\/li>\n\n<li><a href=\"https:\/\/invoicefly.com\/academy\/roofing-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Roofing Services List To Offer To Clients in<\/a><\/li>\n<\/ul>\n\n<h3 id=\"h-step-6-get-high-quality-backlinks\" class=\"wp-block-heading\"><strong>Step 6: Get High-Quality Backlinks<\/strong><\/h3>\n\n<p>Backlinks remain one of Google\u2019s strongest ranking factors. Roofers can:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Local Directories:<\/strong> Submit to chamber of commerce or construction industry associations.<\/li>\n\n<li><strong>Media Mentions:<\/strong> Pitch your expertise to local news outlets about storm damage prevention.<\/li>\n\n<li><strong>Influencer Outreach:<\/strong> Collaborate with home improvement bloggers.<\/li>\n\n<li><strong>Guest Blogging:<\/strong> Write for construction or real estate websites.<\/li>\n\n<li><strong>Discover Backlink Gaps:<\/strong> Use tools like Ahrefs to see where competitors earn links.<\/li>\n<\/ul>\n\n<h2 id=\"h-how-to-track-your-roofing-seo-performance\" class=\"wp-block-heading\"><strong>How to Track Your Roofing SEO Performance<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"536\" class=\"wp-image-79328\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/dashboard-analytics-1024x536.png\" alt=\"SEO Dashboard Analytics Sample\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/dashboard-analytics-1024x536.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/dashboard-analytics-300x157.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/dashboard-analytics-768x402.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/dashboard-analytics-1536x803.png 1536w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/dashboard-analytics-710x371.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/dashboard-analytics.png 1778w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.freepik.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush<\/a><\/em><\/p>\n\n<p>To measure success, track:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Keyword rankings for core terms (<em>roofing contractors<\/em>, <em>roof replacement<\/em>).<\/li>\n\n<li>Organic traffic growth via Google Analytics.<\/li>\n\n<li>Conversion rates: leads that fill out forms or call after visiting your site.<\/li>\n<\/ul>\n\n<p>Invoice Fly also offers a <a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/roi-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROI Calculator<\/a> to estimate your SEO return on investment.<\/p>\n\n<h2 id=\"h-how-to-calculate-your-roi-from-seo\" class=\"wp-block-heading\"><strong>How to Calculate Your ROI from SEO<\/strong><\/h2>\n\n<p>If you spend $2,000 per month on SEO and generate 20 new roofing leads valued at $1,500 each, that\u2019s $30,000 in revenue \u2014 a return that quickly dwarfs the investment. To put it in perspective:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>ROI math:<\/strong> Every $1 spent on SEO could bring back around $15 in roofing revenue.<\/li>\n\n<li><strong>Paid ads comparison:<\/strong> Google Ads can cost $15\u2013$30 per click in the roofing industry (WordStream).<\/li>\n\n<li><strong>Example scenario:<\/strong> 200 clicks at $20 each would cost $4,000, yet there\u2019s no guarantee those clicks convert into a booked job.<\/li>\n<\/ul>\n\n<p>With SEO, you own the asset. Once your site is optimised, it continues to drive leads month after month without the constant drain of recurring ad spend.<\/p>\n\n<p><strong>Pro tip:<\/strong> Track not just how many leads you get from SEO, but also the quality of those leads. For example, you can compare conversion rates between SEO-driven calls and paid ads. This helps you fine-tune your strategy and invest more in the channels that bring the highest-value customers.<\/p>\n\n<h2 id=\"h-how-much-does-roofing-seo-cost\" class=\"wp-block-heading\"><strong>How Much Does Roofing SEO Cost?<\/strong><\/h2>\n\n<h3 id=\"h-hire-an-in-house-seo-strategist\" class=\"wp-block-heading\"><strong>Hire an In-House SEO Strategist<\/strong><\/h3>\n\n<p>Costs range from <a href=\"https:\/\/bluegiftdigital.com\/how-much-does-seo-make-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">$45,000\u2013$70,000<\/a> per year. This is most suitable for larger roofing companies that want a dedicated specialist to manage strategy, content, and reporting full-time.<\/p>\n\n<h3 id=\"h-hire-an-seo-agency\" class=\"wp-block-heading\"><strong>Hire an SEO Agency<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"530\" class=\"wp-image-79329\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/laptop-seo-planning.jpg\" alt=\"SEO Specialist doing SEO planning\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/laptop-seo-planning.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/laptop-seo-planning-300x159.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/laptop-seo-planning-768x407.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/laptop-seo-planning-710x376.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Agencies may charge <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/marketing-agency-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">$500\u2013$7,500 per month<\/a> depending on scope. Agencies can provide a team of experts covering technical SEO, content writing, and link building \u2014 but may not always offer the same level of industry-specific focus.<\/p>\n\n<h3 id=\"h-work-with-freelancers-or-consultants\" class=\"wp-block-heading\"><strong>Work with Freelancers or Consultants<\/strong><\/h3>\n\n<p>For mid-sized contractors, freelancers can be a flexible option. Many SEO consultants charge between $50\u2013$150\/hour. This allows you to scale up or down based on your budget and project needs.<\/p>\n\n<h3 id=\"h-diy-with-tools-and-training\" class=\"wp-block-heading\"><strong>DIY with Tools and Training<\/strong><\/h3>\n\n<p>Smaller businesses may choose to handle the basics themselves using tools like Google Analytics, SEMrush, or free resources from platforms like HubSpot Academy. While this is more time-consuming, it can dramatically reduce costs if your budget is tight.<\/p>\n\n<p><strong>Pro Tip:<\/strong> For small businesses, starting with local SEO and content marketing is often the most cost-effective way to gain traction.<\/p>\n\n<h3 id=\"h-roofing-seo-cost-comparison-table\" class=\"wp-block-heading\"><strong>Roofing SEO Cost Comparison Table<\/strong><\/h3>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Option<\/strong><\/td>\n<td><strong>Typical Cost<\/strong><\/td>\n<td><strong>Best For<\/strong><\/td>\n<td><strong>Pros<\/strong><\/td>\n<td><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr>\n<td>In-House SEO Strategist<\/td>\n<td>$45,000\u2013$70,000\/year<\/td>\n<td>Larger companies<\/td>\n<td>Full control, consistent strategy<\/td>\n<td>High fixed salary cost<\/td>\n<\/tr>\n<tr>\n<td>SEO Agency<\/td>\n<td>$500\u2013$7,500\/month<\/td>\n<td>Businesses wanting a full team<\/td>\n<td>Expertise across disciplines, scalable<\/td>\n<td>May lack niche roofing focus, ongoing fees<\/td>\n<\/tr>\n<tr>\n<td>Freelancer\/Consultant<\/td>\n<td>$50\u2013$150\/hour<\/td>\n<td>Mid-sized contractors<\/td>\n<td>Flexible, specialised expertise<\/td>\n<td>Variable quality, limited capacity<\/td>\n<\/tr>\n<tr>\n<td>DIY\/Tools<\/td>\n<td>Minimal cost + time investment<\/td>\n<td>Small\/local businesses<\/td>\n<td>Budget-friendly, learn by doing<\/td>\n<td>Time-consuming, steep learning curve<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<h2 id=\"h-additional-seo-strategies-for-roofers\" class=\"wp-block-heading\"><strong>Additional SEO Strategies for Roofers<\/strong><\/h2>\n\n<h3 id=\"h-leverage-video-marketing\" class=\"wp-block-heading\"><strong>Leverage Video Marketing<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-79331\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/video-marketing-house-model.jpg\" alt=\"Video marketing house model\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/video-marketing-house-model.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/video-marketing-house-model-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/video-marketing-house-model-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/video-marketing-house-model-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.freepik.com\/\">Freepik<\/a><\/em><\/p>\n\n<p>A survey by <a href=\"https:\/\/www.ahs.com\/home-matters\/homebuyer-hub-resources-and-guides\/home-maintenance-issues-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">American Home Shield<\/a> found that 3 out of 4 homeowners turn to YouTube and social platforms to research home repairs. Creating short explainer videos such as \u201cHow to Tell if You Need a Roof Replacement\u201d or showcasing a timelapse of a roof installation can build trust and drive traffic back to your site.\u00a0<\/p>\n\n<p>Even simple smartphone videos highlighting your crew in action or answering common roofing questions can boost engagement.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong> A roofing company posts a video walking viewers through a hail damage inspection. That single video could rank in YouTube search results and drive dozens of calls in storm season.<\/li>\n\n<li><strong>Tip:<\/strong> Add subtitles to your videos so they\u2019re accessible and also more likely to be watched without sound on social media.<\/li>\n<\/ul>\n\n<h3 id=\"h-optimize-for-voice-search\" class=\"wp-block-heading\"><strong>Optimize for Voice Search<\/strong><\/h3>\n\n<p>With smart speakers and mobile voice assistants, many users search using conversational questions like \u201cWho\u2019s the best roofer near me?\u201d. Optimizing your content with FAQ-style answers helps capture this audience. Think about the way homeowners ask questions out loud, not just how they type.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong> Instead of only targeting \u201croof replacement Dallas,\u201d create a Q&amp;A section that answers, \u201cHow much does it cost to replace a roof in Dallas?\u201d<\/li>\n\n<li><strong>Tip:<\/strong> Include natural language and concise answers (30 words or less) to improve your chances of being featured in voice search results.<\/li>\n<\/ul>\n\n<h3 id=\"h-build-partnerships-with-local-businesses\" class=\"wp-block-heading\"><strong>Build Partnerships with Local Businesses<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-79336\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/roofer-handshake.jpg\" alt=\"\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/roofer-handshake.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/roofer-handshake-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/roofer-handshake-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/roofer-handshake-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.freepik.com\/\">Freepik<\/a><\/em><\/p>\n\n<p>Form referral partnerships with real estate agents, home inspectors, or insurance adjusters. Adding each other\u2019s links on your websites can strengthen local SEO and drive qualified leads. Cross-promotions can also expand your visibility offline.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong> Team up with a local realtor who recommends your company during pre-sale inspections. You recommend them back when homeowners ask about selling their property.<\/li>\n\n<li><strong>Tip:<\/strong> Make sure to feature partner logos on your website. This provides credibility while also signaling relevance to search engines.<\/li>\n<\/ul>\n\n<h3 id=\"h-monitor-competitors\" class=\"wp-block-heading\"><strong>Monitor Competitors<\/strong><\/h3>\n\n<p>Use tools like Ahrefs or SEMrush to analyze competitor websites. Check what keywords they rank for, what content earns backlinks, and where there are gaps you can fill. Staying ahead of competitors is an important part of roofing business marketing strategies.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong> If you see a competitor ranking with a guide on \u201cwinter roof maintenance,\u201d create a more comprehensive version with images, checklists, and tips for homeowners.<\/li>\n\n<li><strong>Tip:<\/strong> Set up alerts for competitor brand mentions using Google Alerts. This helps you spot PR opportunities and monitor their marketing moves in real time.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28043\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-get-started-with-your-seo-journey\" class=\"wp-block-heading\"><strong>Get Started With Your SEO Journey<\/strong><\/h2>\n\n<p>Don\u2019t wait until competitors outrank you. Start applying these steps today, track your results, and watch your leads grow steadily month after month. With consistent effort, your roofing company can move from simply competing in search results to becoming the first choice homeowners see when they need help. That visibility means more calls, more projects, and ultimately more revenue for your business.<\/p>\n\n<p>Need a payment processing solution for your roofing business? Try <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Invoice Maker<\/a> \u2014 it\u2019s free!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18afcc3 e-flex e-con-boxed e-con e-parent\" data-id=\"18afcc3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee1c03 elementor-widget elementor-widget-heading\" data-id=\"9ee1c03\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about SEO for Roofing Companies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-688c64d e-flex e-con-boxed e-con e-parent\" data-id=\"688c64d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdae59f elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"bdae59f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d25d0e20a69\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-bdae59f\">\n                        <a href=\"#collapse-8065b3c69d25d0e20a69\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d25d0e20a69\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d25d0e20a69\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is roofing SEO?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d25d0e20a69\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-bdae59f\" data-parent=\"#accordion-69d25d0e20a69\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Roofing SEO refers to the process of optimising your roofing business website and online presence so you appear higher in search results when people are searching for roofing services.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-bdae59f\">\n                        <a href=\"#collapse-d5b379969d25d0e20a69\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d25d0e20a69\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d25d0e20a69\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How can I promote my roofing business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d25d0e20a69\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-bdae59f\" data-parent=\"#accordion-69d25d0e20a69\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Alongside SEO, consider<\/span><a href=\"https:\/\/invoicefly.com\/academy\/roofing-company-names\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400\">Roofing Company Names<\/span><\/a><span style=\"font-weight: 400\"> that stand out, invest in paid ads, and use social media to showcase projects.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-bdae59f\">\n                        <a href=\"#collapse-cd09c8369d25d0e20a69\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d25d0e20a69\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d25d0e20a69\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is Google Guaranteed worth it for roofers?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d25d0e20a69\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-bdae59f\" data-parent=\"#accordion-69d25d0e20a69\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Yes \u2014 Google\u2019s Local Services Ads provide a \u201cGoogle Guaranteed\u201d badge, which builds trust and can boost conversion rates.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-bdae59f\">\n                        <a href=\"#collapse-460c24b69d25d0e20a69\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d25d0e20a69\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d25d0e20a69\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How much does an SEO contractor cost?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d25d0e20a69\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-bdae59f\" data-parent=\"#accordion-69d25d0e20a69\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Freelance SEO contractors typically charge $50\u2013$150\/hour depending on expertise and location.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-bdae59f\">\n                        <a href=\"#collapse-10f451369d25d0e20a69\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d25d0e20a69\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d25d0e20a69\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How long does SEO take to work?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d25d0e20a69\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-bdae59f\" data-parent=\"#accordion-69d25d0e20a69\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Most roofing businesses see significant results in 4\u20136 months, though it can take longer for highly competitive markets.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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That means plenty of opportunity, but also plenty of competition.\u00a0 If your company doesn\u2019t show up when [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":79311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[162,156,175,157],"tags":[],"ppma_author":[101],"class_list":["post-79317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","category-manage-your-business","category-roofing","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for Roofing Companies: 6 Steps to Attract More Leads<\/title>\n<meta name=\"description\" content=\"Discover 6 proven SEO steps for roofing companies. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=79317"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79317\/revisions"}],"predecessor-version":[{"id":88718,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79317\/revisions\/88718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/79311"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=79317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=79317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=79317"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=79317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}