{"id":79477,"date":"2025-09-26T13:25:12","date_gmt":"2025-09-26T12:25:12","guid":{"rendered":"https:\/\/invoicefly.com\/?p=79477"},"modified":"2026-02-12T17:39:36","modified_gmt":"2026-02-12T16:39:36","slug":"anuncios-de-hvac","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/hvac-ads\/","title":{"rendered":"Anuncios HVAC: M\u00e1s de 10 ejemplos e ideas para su negocio de climatizaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"79477\" class=\"elementor elementor-79477\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-224f43da e-flex e-con-boxed e-con e-parent\" data-id=\"224f43da\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1366f9ae elementor-widget elementor-widget-text-editor\" data-id=\"1366f9ae\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>The HVAC industry is a competitive market where effective advertising is essential for success. For hvac companies, simply offering great customer service isn&#8217;t enough; you need strong marketing strategies to reach your target audience exactly when they need you. A strategic ad campaign can determine whether a potential client calls you or a competitor.<\/p>\n\n<p>This guide highlights:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The most effective online ad strategies for HVAC contractors (Google, social media, email).<\/li>\n\n<li>How to balance traditional ads like radio, TV, and direct mail with digital campaigns.<\/li>\n\n<li>Proven best practices to increase conversion rates and build customer trust.<\/li>\n\n<li>HVAC ad examples you can copy today.<\/li>\n<\/ul>\n\n<p>If you\u2019re starting or growing your company, check out our <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-an-hvac-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">step-by-step guide on how to start an HVAC business<\/a>.<\/p>\n\n<h2 id=\"h-hvac-online-ads\" class=\"wp-block-heading\"><strong>HVAC Online Ads<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"570\" class=\"wp-image-79485\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-online-ads.jpg\" alt=\"\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-online-ads.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-online-ads-300x171.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-online-ads-768x438.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-online-ads-710x405.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.freepik.com\/\">Freepik<\/a><\/em><\/p>\n\n<p>Digital marketing is crucial for hvac companies because it allows for precision targeting and captures customer demand in real time. Online ads are managed easily from mobile devices and provide immediate, measurable results, ensuring your marketing strategies are cost effective.<\/p>\n\n<h3 id=\"h-hvac-google-ads\" class=\"wp-block-heading\"><strong>HVAC Google Ads<\/strong><\/h3>\n\n<p>Google Ads capture high-intent customers who are actively searching for service now meaning they are often ready to book immediately. This distinguishes them from social media users, who are passively scrolling.<\/p>\n\n<h4 id=\"h-search-ads\" class=\"wp-block-heading\"><strong>Search Ads<\/strong><\/h4>\n\n<p>Search ads remain powerful. <a href=\"https:\/\/agencyanalytics.com\/blog\/average-conversion-rate-by-ad-platform\" target=\"_blank\" rel=\"noreferrer noopener\">Agency Analytics<\/a> reports that Google Ads have an average conversion rate of 4.29% in the home services sector. These text-only ads appear at the top of the results page when a user searches for an urgent service like &#8220;emergency AC repair&#8221; or &#8220;furnace not working.&#8221;\u00a0<\/p>\n\n<p>This is one of the highest-yield advertising channels because the user\u2019s intent is immediate. Your ad needs to be highly relevant, feature the exact HVAC service needed, and clearly display your contact information.\u00a0<\/p>\n\n<p>Setting competitive rates matters too, check out our <a href=\"https:\/\/invoicefly.com\/academy\/hvac-pricing-guide-made-simple\/\" target=\"_blank\" rel=\"noreferrer noopener\">HVAC pricing guide<\/a> for more help.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28042\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg\" alt=\"Download Invoice Fly Today!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-02.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h4 id=\"h-display-ads\" class=\"wp-block-heading\"><strong>Display Ads<\/strong><\/h4>\n\n<p>Display ads are visual banners that follow potential customers around the internet. They are not high-intent, but they are cost effective for retargeting campaigns (reminding website visitors who didn&#8217;t book) and general brand awareness, especially on mobile devices.<\/p>\n\n<h4 id=\"h-shopping-ads\" class=\"wp-block-heading\"><strong>Shopping Ads<\/strong><\/h4>\n\n<p>While often used for retail, hvac companies that sell parts, portable air conditioner units, or specialized equipment online can leverage Shopping Ads to promote product inventory directly in search results.<\/p>\n\n<h4 id=\"h-local-ads\" class=\"wp-block-heading\"><strong>Local Ads<\/strong><\/h4>\n\n<p>Google Local Services Ads (LSA) allow hvac companies to advertise directly in Google&#8217;s &#8220;Local Pack.&#8221; These ads display a &#8220;Google Guaranteed&#8221; badge, instantly building trust, and customers can call directly from the ad on their mobile devices. You pay per lead, not per click.<\/p>\n\n<p>If you\u2019re still working on compliance, here\u2019s <a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-an-hvac-license\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to get your HVAC license<\/a>.<\/p>\n\n<h4 id=\"h-app-promotion-ads\" class=\"wp-block-heading\"><strong>App Promotion Ads<\/strong><\/h4>\n\n<p>If your company uses a proprietary mobile app for booking or scheduling, or if you promote a diagnostic app to technicians, these ads help drive adoption.<\/p>\n\n<h4 id=\"h-discovery-ads\" class=\"wp-block-heading\"><strong>Discovery Ads<\/strong><\/h4>\n\n<p>These eye catching, image-rich ads appear across Google&#8217;s various platforms (YouTube home feed, Gmail tabs, Discover feed on mobile). They are excellent for telling a story or running a visual, seasonal ad campaign to a broad audience.<\/p>\n\n<h3 id=\"h-hvac-social-media-ads\" class=\"wp-block-heading\"><strong>HVAC Social Media Ads<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-79488\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-social-media-ads.jpg\" alt=\"HVAC Social Media Ads.\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-social-media-ads.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-social-media-ads-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-social-media-ads-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-social-media-ads-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.freepik.com\/\">Freepik<\/a><\/em><\/p>\n\n<p>Social platforms allow hvac contractors to utilize advanced geo-targeting and demographic filters, making your ad campaign highly efficient. These ads are best for building brand familiarity and running seasonal promotions. Plus, it\u2019s a good space to get creative and show your brand personality.\u00a0<\/p>\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a> projects that social media users will surpass 5.8 billion by 2027, giving HVAC contractors an expanding audience for brand awareness.<\/p>\n\n<h4 id=\"h-youtube-ads\" class=\"wp-block-heading\"><strong>Youtube Ads<\/strong><\/h4>\n\n<p>Youtube is the perfect place for educational video ads. A 15-second video explaining &#8220;How to save money on your energy consumption this summer&#8221; positions your hvac company as a helpful expert, actively building trust before a sale is needed.<\/p>\n\n<h4 id=\"h-facebook-ads\" class=\"wp-block-heading\"><strong>Facebook Ads<\/strong><\/h4>\n\n<p>Facebook is ideal for running seasonal ad campaigns targeting homeowners within a specific service radius. Use a strong visual and a clear call-to-action to promote services like &#8220;Spring AC Tune-Ups for Summer Readiness.&#8221; These are powerful social media posts for digital marketing efforts.<\/p>\n\n<h4 id=\"h-instagram-ads\" class=\"wp-block-heading\"><strong>Instagram Ads<\/strong><\/h4>\n\n<p>Instagram&#8217;s visual nature works best for showcasing the professional, clean side of your customer service. Use high-quality, eye catching photos of smiling technicians, clean uniforms, and modern hvac systems installation jobs.<\/p>\n\n<p>Not sure your name reflects your brand? Check out our <a href=\"https:\/\/invoicefly.com\/academy\/hvac-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">HVAC company name ideas<\/a>.<\/p>\n\n<h4 id=\"h-tiktok-ads\" class=\"wp-block-heading\"><strong>TikTok Ads<\/strong><\/h4>\n\n<p>Used primarily to reach a younger target audience, short-form video ads on TikTok can focus on quick tips, humor, or behind-the-scenes looks at your team, effectively humanizing your brand.<\/p>\n\n<h3 id=\"h-hvac-email-marketing\" class=\"wp-block-heading\"><strong>HVAC Email Marketing<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"564\" class=\"wp-image-79489\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-email-marketing.jpg\" alt=\"HVAC Email Marketing\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-email-marketing.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-email-marketing-300x169.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-email-marketing-768x433.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-email-marketing-710x400.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.freepik.com\/\">Freepik<\/a><\/em><\/p>\n\n<p>Email marketing is the most cost effective way to maintain contact and secure repeat business from existing customers. It leverages your customer database for a high conversion rate at a fraction of the cost of new customer acquisition.<\/p>\n\n<h4 id=\"h-lead-nurturing-emails\" class=\"wp-block-heading\"><strong>Lead nurturing Emails<\/strong><\/h4>\n\n<p>These are sent to warm leads (people who requested a quote but didn&#8217;t book). The content should follow up on the quote, offer financing options, or provide further information to help in building trust.<\/p>\n\n<h4 id=\"h-newsletter-emails\" class=\"wp-block-heading\"><strong>Newsletter Emails<\/strong><\/h4>\n\n<p>Monthly newsletters should focus on helpful information like maintenance tips, air filter replacement reminders, and opportunities for energy savings.<\/p>\n\n<h4 id=\"h-promotion-emails\" class=\"wp-block-heading\"><strong>Promotion Emails<\/strong><\/h4>\n\n<p>Timely, specific offers (e.g., &#8220;15% off Furnace Repair this Month&#8221;) sent to segmented lists of customers whose hvac systems are aging.<\/p>\n\n<p><strong>Pro tip:<\/strong> Use our <a href=\"https:\/\/invoicefly.com\/academy\/hvac-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">HVAC service list<\/a> to know which services to highlight.<\/p>\n\n<h4 id=\"h-product-updates-emails\" class=\"wp-block-heading\"><strong>Product Updates Emails<\/strong><\/h4>\n\n<p>Announce new, efficient heat pump systems, smart thermostats, or updated warranties to encourage customers to upgrade their existing equipment.<\/p>\n\n<h3 id=\"h-comparison-pricing-table-for-online-ad-strategy\" class=\"wp-block-heading\"><strong>Comparison Pricing Table for Online Ad Strategy<\/strong><\/h3>\n\n<p>These estimates show the average cost per lead (CPL) for various digital marketing channels. Note the low cost effective nature of email versus the high-intent speed of Google Search Ads.<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Online Ad Strategy<\/strong><\/td>\n<td><strong>Primary Goal<\/strong><\/td>\n<td><strong>Cost Per Lead (CPL) Estimate<\/strong><\/td>\n<td><strong>Ideal For<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Google Search Ads<\/strong><\/td>\n<td>Immediate, urgent sales<\/td>\n<td>$65 \u2013 $115<\/td>\n<td>High-intent emergency services capturing demand in real time.<\/td>\n<\/tr>\n<tr>\n<td><strong>Google Local Services Ads<\/strong><\/td>\n<td>Local trust and calls<\/td>\n<td>$40 \u2013 $90<\/td>\n<td>Local hvac contractors focused on generating calls from mobile devices.<\/td>\n<\/tr>\n<tr>\n<td><strong>Social Media Ads<\/strong><\/td>\n<td>Awareness and retargeting<\/td>\n<td>$20 \u2013 $70<\/td>\n<td>Seasonal campaigns and building brand recognition with a target audience.<\/td>\n<\/tr>\n<tr>\n<td><strong>Email Marketing<\/strong><\/td>\n<td>Customer loyalty and upselling<\/td>\n<td>$1 \u2013 $10<\/td>\n<td>Customer retention and selling maintenance agreements (high customer service value).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<h2 id=\"h-traditional-ads\" class=\"wp-block-heading\"><strong>Traditional Ads<\/strong><\/h2>\n\n<p>While digital marketing dominates, traditional advertising remains vital for hvac contractors to build pervasive local brand awareness and building trust among the entire target audience. These channels are generally measured by cost per thousand impressions (CPM).<\/p>\n\n<h3 id=\"h-hvac-radio-ads\" class=\"wp-block-heading\"><strong>HVAC Radio Ads<\/strong><\/h3>\n\n<p>Radio ads are effective during morning and evening drive times, reaching local commuters in their cars. A brief, memorable message and clear contact information can capture the attention of people who need service on their hvac systems but aren&#8217;t currently online.<\/p>\n\n<h3 id=\"h-hvac-tv-ads\" class=\"wp-block-heading\"><strong>HVAC TV Ads<\/strong><\/h3>\n\n<p>Local cable TV spots offer high reach for building massive brand credibility. While the production cost and airtime investment are higher than other methods, TV advertising is unmatched in its ability to quickly establish an hvac company as a trusted, major player in the community.<\/p>\n\n<h3 id=\"h-hvac-postcards-amp-flyers\" class=\"wp-block-heading\"><strong>HVAC Postcards &amp; Flyers<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-79490\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-flyers-1024x683.avif\" alt=\"HVAC Flyers\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-flyers-1024x683.avif 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-flyers-300x200.avif 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-flyers-768x512.avif 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-flyers-710x473.avif 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-flyers.avif 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/creativemarket.com\/artonpixel\/3828255-Heating-and-Cooling-HVAC-Flyer\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Market<\/a><\/em><\/p>\n\n<p>Direct mail is a cost effective and highly targeted method. Send postcards with a specific, eye catching offer (a maintenance coupon) only to homes located near a recent large job, or target neighborhoods with older hvac systems likely needing replacement.<\/p>\n\n<h3 id=\"h-hvac-newspapers-amp-magazines\" class=\"wp-block-heading\"><strong>HVAC Newspapers &amp; Magazines<\/strong><\/h3>\n\n<p>Advertising in local community papers or neighborhood magazines is an excellent way to reach an older target audience that may not be active on mobile devices or social media. This helps build community ties and building trust.<\/p>\n\n<h3 id=\"h-hvac-billboards-amp-bus-stops-shelter-ads\" class=\"wp-block-heading\"><strong>HVAC Billboards &amp; Bus Stops Shelter Ads<\/strong><\/h3>\n\n<p>These outdoor placements focus on constant exposure. A simple, eye catching design on a poster featuring your company logo, a catchy slogan, and a large phone number ensures your brand stays top-of-mind. Your service vehicles and outdoor placements work together as part of your overall hvac advertising strategy.<\/p>\n\n<h3 id=\"h-comparison-pricing-table-for-traditional-ad-strategy\" class=\"wp-block-heading\"><strong>Comparison Pricing Table for Traditional Ad Strategy<\/strong><\/h3>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Traditional Ad Strategy<\/strong><\/td>\n<td><strong>Primary Goal<\/strong><\/td>\n<td><strong>Estimated Monthly Cost<\/strong><\/td>\n<td><strong>Estimated CPM<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Radio Ads<\/td>\n<td>High local reach (drive time)<\/td>\n<td>$800 \u2013 $4,000<\/td>\n<td>$10 \u2013 $20<\/td>\n<\/tr>\n<tr>\n<td>Billboards<\/td>\n<td>Constant brand awareness<\/td>\n<td>$750 \u2013 $15,000<\/td>\n<td>$13 \u2013 $22<\/td>\n<\/tr>\n<tr>\n<td>Local TV Ads<\/td>\n<td>High credibility and broad reach<\/td>\n<td>$2,000 \u2013 $10,000<\/td>\n<td>$20 \u2013 $40<\/td>\n<\/tr>\n<tr>\n<td>Postcards\/Direct Mail<\/td>\n<td>Highly targeted local offers<\/td>\n<td>$1,500 \u2013 $4,500<\/td>\n<td>$500 \u2013 $1,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<h2 id=\"h-creating-high-impact-hvac-ads-best-practices\" class=\"wp-block-heading\"><strong>Creating High-Impact HVAC Ads: Best Practices<\/strong><\/h2>\n\n<p>To ensure your hvac advertising is as cost effective as possible, apply these rules to every ad campaign:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Be Specific with Your Offer:<\/strong> Ads that say &#8220;HVAC Service&#8221; are weak. Ads that say &#8220;Spring AC Tune-Up for $99&#8221; are strong. The more specific the offer, the better the conversion rate.<\/li>\n\n<li><strong>Focus on Comfort, Not Equipment:<\/strong> Homeowners don&#8217;t want a new furnace; they want a warm house. Your ads should sell the benefits of comfort, low utility bills, and peace of mind.<\/li>\n\n<li><strong>Include Social Proof:<\/strong> Displaying a 5-star rating or a brief testimonial directly in the ad copy or the eye catching visual instantly starts building trust.<\/li>\n\n<li><strong>Use High-Quality Visuals:<\/strong> Whether it&#8217;s a social media post or a flyer, use crisp, professional images of your technicians and hvac systems. Nothing erodes consumer trust faster than blurry photos or unprofessional graphics.<\/li>\n\n<li><strong>Always Track Results:<\/strong> Effective marketing strategies require constant testing. Use unique phone numbers or landing pages for each ad campaign to track which platform and message provides the best return on investment. Always track results \u2014 our <a href=\"https:\/\/invoicefly.com\/academy\/hvac-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">HVAC marketing strategy guide<\/a> shows you how.<\/li>\n<\/ol>\n\n<h2 id=\"h-hvac-marketing-ads-examples\" class=\"wp-block-heading\"><strong>HVAC Marketing Ads Examples<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"695\" class=\"wp-image-79491\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-marketing-ads-example.jpg\" alt=\"HVAC Ads for Marketing\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-marketing-ads-example.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-marketing-ads-example-300x209.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-marketing-ads-example-768x534.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/09\/hvac-marketing-ads-example-710x493.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p><em>Source: <a href=\"https:\/\/www.freepik.com\/\">Freepik<\/a><\/em><\/p>\n\n<p>These are concrete hvac advertising ideas you can implement across various channels today, focusing on specific offers to maximize your conversion rate.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Search Ad Copy (High-Intent):<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>Headline 1:<\/em> Emergency AC Repair \u2013 24\/7<\/li>\n\n<li><em>Headline 2:<\/em> Certified Local HVAC Contractors<\/li>\n\n<li><em>Description:<\/em> AC not cooling? Get real time service. $0 Dispatch Fee with Repair. Call Now! [phone number]<\/li>\n<\/ul>\n<\/li>\n\n<li><strong>Facebook Ad Post (Seasonal Offer):<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>Visual:<\/em> A clean, eye catching image of a technician next to a heat pump.<\/li>\n\n<li><em>Copy:<\/em> <strong>Is Your Furnace Ready?<\/strong> Avoid winter breakdowns! Our Fall Furnace Tune-Up Special is just $99. Protect your hvac systems and save on energy bills. Click to book your spot today!<\/li>\n<\/ul>\n<\/li>\n\n<li><strong>Direct Mail Postcard (Targeted):<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>Front:<\/em> Large, clear image of your logo and slogan.<\/li>\n\n<li><em>Back:<\/em> <strong>Attention [Neighborhood Name]!<\/strong> We just completed a major installation on [Street Name]. Get the same trusted service: $50 Off Your Next Repair. Expires [Date]. Building trust in your neighborhood!<\/li>\n<\/ul>\n<\/li>\n\n<li><strong>YouTube Pre-Roll Ad (Educational):<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>Video:<\/em> 15 seconds showing an old, dirty air filter next to a new, clean one.<\/li>\n\n<li><em>Audio\/Text:<\/em> Stop wasting money! Did you check your filter this month? Your hvac system runs 25% better with a clean filter. Call our HVAC company for a professional checkup (see our <a href=\"https:\/\/invoicefly.com\/academy\/hvac-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">best HVAC tools list<\/a> for inspo).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h2 id=\"h-hvac-ad-campaign-inspiration\" class=\"wp-block-heading\"><strong>HVAC Ad Campaign Inspiration<\/strong><\/h2>\n\n<p>Instead of just running single ads, hvac contractors can coordinate entire ad campaigns across channels to amplify their message and improve customer service visibility.<\/p>\n\n<h3 id=\"h-the-worry-free-warranty-campaign\" class=\"wp-block-heading\"><strong>The &#8220;Worry-Free Warranty&#8221; Campaign<\/strong><\/h3>\n\n<p>This strategy focuses on building trust and overcoming the homeowner&#8217;s fear of a system breaking down right after installation.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Goal:<\/strong> Increase high-margin installation sales.<\/li>\n\n<li><strong>Strategy:<\/strong> Promote an exclusive 12-year warranty package (longer than the standard 10-year).<\/li>\n\n<li><strong>Channels:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Google Search:<\/strong> Ads target searches for &#8220;best AC installers near me,&#8221; highlighting the <strong>12-Year Warranty<\/strong> in the headline.<\/li>\n\n<li><strong>Radio:<\/strong> Use drive-time spots to talk about peace of mind, ending with the key phrase: &#8220;It&#8217;s not just an hvac system, it&#8217;s 12 years of comfort guaranteed.&#8221;<\/li>\n\n<li><strong>Sales Team:<\/strong> Ensure every technician and call center agent reinforces the warranty detail, creating consistent customer service messaging.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h3 id=\"h-the-community-hero-campaign\" class=\"wp-block-heading\"><strong>The &#8220;Community Hero&#8221; Campaign<\/strong><\/h3>\n\n<p>This focuses on reaching the local target audience by demonstrating the hvac company\u2019s commitment to the community.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Goal:<\/strong> Increase brand recognition and referrals.<\/li>\n\n<li><strong>Strategy:<\/strong> Highlight local charity work, sponsorships, or a free hvac systems giveaway to a deserving family.<\/li>\n\n<li><strong>Channels:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Social Media Posts (Facebook\/Instagram):<\/strong> Run an eye catching campaign showing pictures of the team volunteering or the system being installed. Boost the post to local homeowners.<\/li>\n\n<li><strong>Local Ads (Newspaper\/Magazine):<\/strong> Place a small ad thanking the local community for supporting your hvac company, with a picture of the team.<\/li>\n\n<li><strong>Digital Marketing:<\/strong> Use a dedicated landing page for the campaign that encourages online reviews, which further aids in building trust.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p>For long-term growth, don\u2019t forget to nurture your sales pipeline with proven <a href=\"https:\/\/invoicefly.com\/academy\/hvac-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">HVAC lead generation strategies<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-28043\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg\" alt=\"Try Invoice Fly for Free!\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-1024x341.jpg 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-768x256.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03-710x237.jpg 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/Invoice-Fly-Blog-Banner-03.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-time-to-go-from-campaign-to-cash-flow\" class=\"wp-block-heading\"><strong>Time to Go From Campaign to Cash Flow<\/strong><\/h2>\n\n<p>Your best ad campaign can be ruined by poor back-office flow. The most successful hvac companies implement marketing strategies that blend the instant urgency of digital marketing (Google Ads) with the long-term, passive brand awareness of traditional advertising (van wraps and community social media posts).<\/p>\n\n<p>To ensure your marketing investment pays off by speeding up your cash cycle and maintaining excellent customer service, use a top-tier invoicing software. Look for tools that offer professional, customizable templates and integration with your accounting systems.<\/p>\n\n<p>Ready to turn more of your ad clicks into paying customers? Use <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoice Fly\u2019s Invoice Maker<\/a> to send professional invoices in minutes and keep your HVAC cash flow steady<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-399059e e-flex e-con-boxed e-con e-parent\" data-id=\"399059e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd2afd elementor-widget elementor-widget-heading\" data-id=\"7fd2afd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about HVAC Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff760e5 e-flex e-con-boxed e-con e-parent\" data-id=\"ff760e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb96ed elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"5eb96ed\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d10e13544b8\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-5eb96ed\">\n                        <a href=\"#collapse-8065b3c69d10e13544b8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d10e13544b8\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d10e13544b8\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is the best advertising for HVAC?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d10e13544b8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-5eb96ed\" data-parent=\"#accordion-69d10e13544b8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">The best advertising is a blended strategy focused on two areas: capturing high-intent leads using Google Search Ads (for immediate emergencies) and building strong local brand trust and awareness through local social media campaigns and professional vehicle wraps.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-5eb96ed\">\n                        <a href=\"#collapse-d5b379969d10e13544b8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d10e13544b8\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d10e13544b8\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is a catchy slogan for HVAC company?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d10e13544b8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-5eb96ed\" data-parent=\"#accordion-69d10e13544b8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Catchy slogans focus on comfort, reliability, and peace of mind. Examples include:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400\">\"We're Not Comfortable Until You Are.\"<\/span><\/li>\n<li><span style=\"font-weight: 400\">\"Your Comfort is Our Commitment.\"<\/span><\/li>\n<li><span style=\"font-weight: 400\">\"Fast Fixes, Lasting Comfort.\"<\/span><\/li>\n<\/ol>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-5eb96ed\">\n                        <a href=\"#collapse-cd09c8369d10e13544b8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d10e13544b8\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d10e13544b8\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How do you attract HVAC customers?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d10e13544b8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-5eb96ed\" data-parent=\"#accordion-69d10e13544b8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <ol>\n<li><span style=\"font-weight: 400\">Targeting high-intent keywords in real time (PPC).<\/span><\/li>\n<li><span style=\"font-weight: 400\">Maintaining hundreds of 5-star online reviews to build trust.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Leveraging customer service to generate referrals and repeat business.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Offering clear, specific seasonal promotions (\"$99 Furnace Tune-Up\").<\/span><\/li>\n<\/ol>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-5eb96ed\">\n                        <a href=\"#collapse-460c24b69d10e13544b8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d10e13544b8\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d10e13544b8\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How many quotes should I get for HVAC?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d10e13544b8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-5eb96ed\" data-parent=\"#accordion-69d10e13544b8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Homeowners are generally advised to get a minimum of three quotes for a major hvac systems purchase or replacement (like a new air conditioner or furnace). This allows the customer to compare pricing, warranties, and the value proposition of different hvac contractors.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-5eb96ed\">\n                        <a href=\"#collapse-10f451369d10e13544b8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d10e13544b8\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d10e13544b8\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How to boost HVAC sales?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d10e13544b8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-5eb96ed\" data-parent=\"#accordion-69d10e13544b8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">To boost sales, hvac companies should:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400\">Hire and train dedicated \"comfort advisors\" who focus on consultative selling.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Use competitive pricing strategies and offer flexible financing options.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Diligently follow up on all unsold quotes using automated lead nurturing emails.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Increase the average ticket size by offering \"good-better-best\" package options<\/span><\/li>\n<\/ol>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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For hvac companies, simply offering great customer service isn&#8217;t enough; you need strong marketing strategies to reach your target audience exactly when they need you. A strategic ad campaign can determine whether a potential client calls you or a competitor. This [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":80312,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[168,162,156,157],"tags":[],"ppma_author":[101],"class_list":["post-79477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hvac","category-industries","category-manage-your-business","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HVAC Ads: 10+ Examples &amp; Advertising Ideas for 2025<\/title>\n<meta name=\"description\" content=\"Explore the best HVAC ad ideas for 2025. Learn how to use Google, social media, email, and traditional ads to grow your HVAC business and generate more leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/anuncios-de-hvac\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HVAC Ads: 10+ Examples &amp; Ideas to Try For Your HVAC Business\" \/>\n<meta property=\"og:description\" content=\"Explore the best HVAC ad ideas for 2025. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=79477"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79477\/revisions"}],"predecessor-version":[{"id":88661,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/79477\/revisions\/88661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/80312"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=79477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=79477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=79477"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=79477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}