{"id":80622,"date":"2025-10-08T13:24:33","date_gmt":"2025-10-08T12:24:33","guid":{"rendered":"https:\/\/invoicefly.com\/?p=80622"},"modified":"2026-02-12T18:05:53","modified_gmt":"2026-02-12T17:05:53","slug":"paisajismo-seo","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/landscaping-seo\/","title":{"rendered":"SEO para paisajismo: 12 consejos SEO para paisajistas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"80622\" class=\"elementor elementor-80622\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a88e6fe e-flex e-con-boxed e-con e-parent\" data-id=\"3a88e6fe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26cb362d elementor-widget elementor-widget-text-editor\" data-id=\"26cb362d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Competition is tough for landscaping businesses, and showing up on Google is a must if you want steady leads. In fact, a BrightLocal survey found that <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2023\/#:~:text=How%20often%20have%20you%20used%20the%20internet,business.%2098%25%20of%20consumers%20used%20the%20internet\" target=\"_blank\" rel=\"noreferrer noopener\">87% of people<\/a> used the internet to find local services in 2023, including landscapers. Homeowners and property managers increasingly search online, comparing websites, reviews, and service pages before making a call. Without a strong digital marketing strategy, even the most skilled landscaping company risks losing landscaping leads to competitors who dominate local search results.<\/p>\n<p><\/p>\n<p>In this guide, we&#8217;ll break down the essentials of landscaping SEO for 2025. You&#8217;ll learn how to:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Optimize your Google Business Profiles.<\/li>\n<p><\/p>\n<li>Target profitable keywords.<\/li>\n<p><\/p>\n<li>Publish high quality content that drives leads.<\/li>\n<p><\/p>\n<li>Build trust through reviews and link building.<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p>Whether you&#8217;re a new business owner just<a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-landscaping-busines\/\"> starting a landscaping business<\/a> or looking to scale your online visibility, these tips will help you attract more local customers and grow revenue year after year.<\/p>\n<p><\/p>\n<h2 id=\"h-what-is-seo\" class=\"wp-block-heading\"><strong>What is SEO?<\/strong><\/h2>\n<p><\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-80626\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaping-seo-intro.jpg\" alt=\"SEO concept sketch for landscaping\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaping-seo-intro.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaping-seo-intro-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaping-seo-intro-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaping-seo-intro-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<p><\/p>\n<p><\/p>\n<p>SEO stands for <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide#:~:text=SEO%E2%80%94short%20for%20search%20engine,site%20through%20a%20search%20engine.\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization<\/a>. It&#8217;s a set of practices designed to improve a website&#8217;s ranking in search engine results for specific search queries. Think of it as a way of getting your landscaping company website to the top of Google\u2019s list when someone is looking for your services. This is a crucial part of any<a href=\"https:\/\/www.sba.gov\/business-guide\/manage-your-business\/marketing-sales\" target=\"_blank\" rel=\"noreferrer noopener\"> digital marketing for contractors<\/a>.<\/p>\n<p><\/p>\n<p>The goal of search engine optimization SEO is to earn high rankings for relevant keywords, which drives organic traffic to your site. Unlike paid ads, this traffic is earned, not purchased, making it a sustainable and cost-effective marketing strategy.<\/p>\n<p><\/p>\n<h2 id=\"h-what-is-seo-for-landscapers\" class=\"wp-block-heading\"><strong>What is SEO for Landscapers?<\/strong><strong><br><\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-80627 size-full\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-local-seo.jpg\" alt=\"Landscaper laying down fresh rolls of grass\" width=\"1000\" height=\"667\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-local-seo.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-local-seo-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-local-seo-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-local-seo-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><\/p>\n<p>SEO for landscapers is a specific type of search engine optimization that focuses on helping landscaping companies, SEO for lawn care companies, and other SEO for home service businesses get found online by customers in their local service area. This type of digital marketing for landscapers is all about <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide#:~:text=SEO%E2%80%94short%20for%20search%20engine,site%20through%20a%20search%20engine.\" target=\"_blank\" rel=\"noreferrer noopener\">increasing your online visibility<\/a> within your geographic area.<\/p>\n<p><\/p>\n<p>Since most landscaping companies serve a specific community, local SEO for landscapers is the most critical part of the digital marketing strategy. It&#8217;s the process of optimizing your website and online presence to attract more landscaping leads from local searches. These are the people actively looking for lawn care services near them, and getting a high local search ranking is key to winning new business.<\/p>\n<p><\/p>\n<p>For more on licensing, see<a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-landscaping-license\/\"> How to Get a Landscaping License<\/a>.<\/p>\n<p><\/p>\n<h2 id=\"h-key-components-of-seo\" class=\"wp-block-heading\"><strong>Key Components of SEO<\/strong><\/h2>\n<p><\/p>\n<p>A complete search engine optimization SEO strategy is made up of three main pillars: on-page SEO, off-page SEO, and technical SEO.<\/p>\n<p><\/p>\n<h3 id=\"h-on-page-seo\" class=\"wp-block-heading\"><strong>On-Page SEO<\/strong><\/h3>\n<p><\/p>\n<p>On-page SEO refers to all the optimizations you make directly on your landscaping company website to improve its ranking. This includes creating high quality content, optimizing pages for targeted keywords, and ensuring a great user experience for visitors. The most important aspects involve optimizing your website pages so they are easy for search engines to understand and match with what users are searching for.<\/p>\n<p><\/p>\n<h3 id=\"h-off-page-seo\" class=\"wp-block-heading\"><strong>Off-Page SEO<\/strong><\/h3>\n<p><\/p>\n<p>Off-page SEO includes all the activities you do outside your website to improve its authority and reputation online. The main goal of off-page SEO is link building, which is the process of getting other reputable websites to link back to your landscaping company website. These backlinks act like votes of confidence, telling Google that your site is trustworthy and valuable. Social media presence and positive online reviews also play a big part.<\/p>\n<p><\/p>\n<h3 id=\"h-technical-seo\" class=\"wp-block-heading\"><strong>Technical SEO<\/strong><\/h3>\n<p><\/p>\n<p>Technical SEO focuses on the behind-the-scenes work to make sure your landscaping company website is easily crawled and indexed by search engines. Key elements include improving page speed, ensuring mobile device compatibility, and fixing any technical errors that might prevent Google from properly viewing your site. A strong technical foundation is essential for building successful marketing campaigns.<\/p>\n<p><\/p>\n<p>Learn more about services in our<a href=\"https:\/\/invoicefly.com\/academy\/landscaping-services-what-you-need-to-know\/\"> Landscaping Services Guide<\/a>.<\/p>\n<p><\/p>\n<h2 id=\"h-12-seo-tips-for-landscaping-companies\" class=\"wp-block-heading\"><strong>12 SEO Tips For Landscaping Companies<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-80629 size-full\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-onpage-seo.jpg\" alt=\"Worker using a grass trimmer\" width=\"1000\" height=\"672\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-onpage-seo.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-onpage-seo-300x202.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-onpage-seo-768x516.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-onpage-seo-710x477.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><\/p>\n<p>Here are twelve actionable tips that will help you start successful landscaping marketing strategies today.<\/p>\n<p><\/p>\n<ol class=\"wp-block-list\"><p><\/p>\n<li><strong>Claim your Google My Business profile<\/strong>: <a href=\"https:\/\/www.webfx.com\/blog\/home-services\/landscaping-seo-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">93% of online experiences<\/a> start with a search engine so this is the single most important step for local search rankings. A fully optimized Google Business listing can put your company directly in front of customers on the Google Map Pack for landscapers and other local search results. Make sure to fill in all your contact information, hours, lawn care services offered, and add photos.&nbsp;<\/li>\n<p><\/p>\n<li><strong>Find Strategic Keywords: Commercial &amp; Transactional<\/strong>: Focus on targeted keywords that indicate a user is ready to buy. For example, &#8220;lawn care services near me&#8221; is more valuable than &#8220;what is lawn care.&#8221; Use tools to find local keywords with good search volume and low competition.<br>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>For pricing strategies, check<a href=\"https:\/\/invoicefly.com\/academy\/how-to-price-landscaping-jobs\/\"> How To Price Landscaping Jobs<\/a>.<\/li>\n<p><\/p><\/ul>\n<p><\/p><\/li>\n<p><\/p>\n<li><strong>Create high quality content that matches the user&#8217;s search intent<\/strong>: Your content should answer your potential customers&#8217; questions. Create blog post articles and service pages that are comprehensive and helpful. This is where you can showcase your expertise and build strong online visibility.<\/li>\n<p><\/p>\n<li><strong>Make sure your website&#8217;s pages have great page speed<\/strong>: If your website is slow, people will leave before it even loads, and Google knows this. Fast loading times improve user experience and are a key ranking factor.<\/li>\n<p><\/p>\n<li><strong>Optimize your site for mobile devices<\/strong>: Most searches for landscaping services happen on mobile phones. Ensure your website designs are fully responsive and look great on any device.<\/li>\n<p><\/p>\n<li><strong>Enhance local SEO strategies<\/strong>: Beyond your Google Business Profiles, make sure your contact information is consistent across all online listings (Yelp, Angi, etc.). This is a core part of building local search rankings. This local SEO for small businesses effort is vital.<\/li>\n<p><\/p>\n<li><strong>Ask for reviews &amp; highlight them on your site<\/strong>: Positive online reviews build trust with potential customers and are a huge factor in the Google Map Pack for landscapers. Make it a habit to ask every happy client for a review and consider adding testimonials to your website.<\/li>\n<p><\/p>\n<li><strong>Off-Page SEO &amp; Link Building<\/strong>: Look for opportunities for link building from local businesses, landscaping associations, or home and garden blogs. This tells Google that your website is an authority in your field.<\/li>\n<p><\/p>\n<li><strong>Social Media Presence<\/strong>: Use social media platforms to showcase your work and build a community. While social media isn&#8217;t a direct ranking factor for search engine optimization SEO, it helps get your name out there and can lead to more reviews and backlinks.<\/li>\n<p><\/p>\n<li><strong>Analytics &amp; Reporting<\/strong>: You can&#8217;t improve what you don&#8217;t measure. Regularly check your website&#8217;s analytics to see where your traffic is coming from, what targeted keywords are working, and where you need to make adjustments to your digital marketing for landscapers.<\/li>\n<p><\/p>\n<li><strong>Target Long-Tail Landscaping Keywords<\/strong>: These are longer, more specific phrases like &#8220;tree trimming service near me&#8221; or &#8220;residential lawn care services in [Your City].&#8221; They often have less competition and a higher chance of converting into landscaping leads.<\/li>\n<p><\/p>\n<li><strong>Target Your Customer Base<\/strong>: Your digital marketing for contractors should be aimed directly at your ideal customer. Are you a local SEO for small businesses or a regional company? Tailor your messaging to attract the right people to grow your customer base.<\/li>\n<p><\/p><\/ol>\n<p><\/p>\n<h2 id=\"h-seo-practices-to-avoid\" class=\"wp-block-heading\"><strong>SEO Practices to Avoid<\/strong><\/h2>\n<p><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-80630 size-full\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-seo-analytics.jpg\" alt=\"Analysing SEO results\" width=\"1000\" height=\"692\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-seo-analytics.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-seo-analytics-300x208.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-seo-analytics-768x531.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/landscaper-seo-analytics-710x491.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/strong><\/p>\n<p><\/p>\n<p>Just as there are best practices, there are also things that can hurt your landscaping marketing strategies.<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li><strong>Buying an excessive number of backlinks<\/strong>: This is seen as a <a href=\"https:\/\/www.semrush.com\/blog\/black-hat-seo\/?g_network=g&amp;g_keyword=&amp;g_acctid=951-454-0426&amp;g_keywordid=dsa-2263819780519&amp;g_adtype=search&amp;g_adid=767109761455&amp;g_campaignid=18347529021&amp;g_campaign=ES_SRCH_DSA_Blog_EN&amp;g_adgroupid=156088792723&amp;kw=&amp;cmp=ES_SRCH_DSA_Blog_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=767109761455&amp;kwid=dsa-2263819780519&amp;cmpid=18347529021&amp;agpid=156088792723&amp;BU=Core&amp;extid=105117326374&amp;adpos=&amp;matchtype=&amp;gad_source=1&amp;gad_campaignid=18347529021&amp;gbraid=0AAAAADiv3HRrCGhE5aikgooZNG8_e7g9h&amp;gclid=Cj0KCQjw3OjGBhDYARIsADd-uX59rF5cZR2TkF9J4vgOQyocTzg6Q2_tgRzf5en3lB10ZqTbNZR0tMAaAoCzEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">black hat SEO<\/a> practice and can get your website penalized by Google.<\/li>\n<p><\/p>\n<li><strong>Exchanging too many links with other companies<\/strong>: A similar tactic to buying links, link exchanging can look unnatural and is discouraged.<\/li>\n<p><\/p>\n<li><strong>Keyword stuffing<\/strong>: This is when you try to cram as many targeted keywords as possible into your high quality content. It makes the article unreadable for human visitors and can hurt your search rankings.<\/li>\n<p><\/p>\n<li><strong>Duplicated content<\/strong>: Copying and pasting content from another website is a big no-no. It provides no value to the reader and can lead to penalties from Google.<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h2 id=\"h-start-optimizing\" class=\"wp-block-heading\"><strong>Start Optimizing<\/strong><\/h2>\n<p><\/p>\n<p>A good SEO strategy isn\u2019t about knowing what to do and also about knowing what <em>not<\/em> to do. Avoiding these mistakes keeps your website safe from penalties and helps your efforts pay off faster. A small investment in optimizing your website and running marketing campaigns can lead to a significant number of new customers.Ready to put these tips into action? Tools like <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">Invoice Fly&#8217;s Invoicing Software<\/a> can help you manage payments and clients smoothly while you focus on the bigger picture.<\/p><p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2297b7c8 e-flex e-con-boxed e-con e-parent\" data-id=\"2297b7c8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20cb82b6 elementor-widget elementor-widget-heading\" data-id=\"20cb82b6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Landscaping SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce6a473 e-flex e-con-boxed e-con e-parent\" data-id=\"ce6a473\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72445d87 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"72445d87\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d03025dfe2d\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-72445d87\">\n                        <a href=\"#collapse-8065b3c69d03025dfe2d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d03025dfe2d\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d03025dfe2d\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How much does Landscaping SEO cost?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d03025dfe2d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-72445d87\" data-parent=\"#accordion-69d03025dfe2d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The cost of a digital marketing strategy can vary widely depending on whether you do it yourself, hire a freelancer, or work with a full-service agency. For a professional service, you can expect to pay anywhere from a few hundred dollars a month to several thousand. The investment is typically worth it for the landscaping leads you generate.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-72445d87\">\n                        <a href=\"#collapse-d5b379969d03025dfe2d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d03025dfe2d\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d03025dfe2d\">\n                            \n                            <span class=\"ekit-accordion-title\">2.Is it worth paying someone to do SEO?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d03025dfe2d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-72445d87\" data-parent=\"#accordion-69d03025dfe2d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>For most busy business owners, the answer is yes. While you can handle some of the basics yourself, a professional digital marketing for contractors can produce better results faster because they have the experience and tools to create a comprehensive digital marketing strategy.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-72445d87\">\n                        <a href=\"#collapse-cd09c8369d03025dfe2d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d03025dfe2d\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d03025dfe2d\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is an SEO agency worth it?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d03025dfe2d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-72445d87\" data-parent=\"#accordion-69d03025dfe2d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>An SEO agency can be a great investment for a landscaping company that is ready to scale. They offer a full suite of services, including high quality content creation, technical audits, and link building. It's often a more efficient and effective option than trying to learn everything yourself or hiring individual freelancers for each task.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-72445d87\">\n                        <a href=\"#collapse-460c24b69d03025dfe2d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d03025dfe2d\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d03025dfe2d\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Can I do SEO on my own?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d03025dfe2d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-72445d87\" data-parent=\"#accordion-69d03025dfe2d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes, you can absolutely do SEO on your own, especially if you're a local SEO for small businesses. Start by claiming your Google Business Profiles and optimizing your website designs. Focus on creating high quality content and earning reviews.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-72445d87\">\n                        <a href=\"#collapse-10f451369d03025dfe2d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d03025dfe2d\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d03025dfe2d\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Is SEO worth it for small landscaping businesses?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d03025dfe2d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-72445d87\" data-parent=\"#accordion-69d03025dfe2d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>SEO is arguably even more important for a small landscaping company because it's the most effective way to compete with larger companies and get in front of your customer base.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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Homeowners and property managers increasingly search online, comparing websites, reviews, and service pages before making [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":80635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[162,176,156,157],"tags":[],"ppma_author":[101],"class_list":["post-80622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","category-landscaping","category-manage-your-business","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for Landscaping: 12 Tips to Grow Online Visibility<\/title>\n<meta name=\"description\" content=\"Learn expert landscaping SEO tips to improve local search rankings, attract more leads, 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Fly\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\",\"name\":\"Ellie McKenna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/image\/778653f85262ef4c5d182923e5bf34b0\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg\",\"caption\":\"Ellie McKenna\"},\"description\":\"Ellie McKenna - Author Profile Name: Ellie McKenna Email: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Professional Status: Freelance Copywriter and Content Writer; Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/80622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=80622"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/80622\/revisions"}],"predecessor-version":[{"id":88677,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/80622\/revisions\/88677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/80635"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=80622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=80622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=80622"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=80622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}