{"id":82701,"date":"2025-10-21T10:14:10","date_gmt":"2025-10-21T09:14:10","guid":{"rendered":"https:\/\/invoicefly.com\/?p=82701"},"modified":"2026-02-13T11:24:37","modified_gmt":"2026-02-13T10:24:37","slug":"software-de-gestion-empresarial","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/business-management-software\/","title":{"rendered":"\u00bfQu\u00e9 es el software de gesti\u00f3n empresarial?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"82701\" class=\"elementor elementor-82701\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7147aa73 e-flex e-con-boxed e-con e-parent\" data-id=\"7147aa73\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43129b16 elementor-widget elementor-widget-text-editor\" data-id=\"43129b16\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Running a business often means juggling projects, clients, invoices, and managing your team all at once. That&#8217;s where business management software becomes necessary to keep up with your competition. These digital tools help you keep everything organized by putting your most important tasks, data, and communication in one place. Whether you&#8217;re a small business owner, a freelancer, or managing a growing team, this software can save time, reduce errors, and make your daily work more efficient.\u00a0<\/p>\n\n<p>In this guide, we&#8217;ll explain what business management software is, how it works, and which features to look for when choosing the right one for your business.<\/p>\n\n<p><strong>Need tools to run your business better? Try <\/strong><a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\"><strong>Invoice Fly&#8217;s Business Reports<\/strong><\/a><strong> to track performance and make smarter decisions!<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"334\" class=\"wp-image-82702\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/business-management-software.jpg\" alt=\"business management software\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/business-management-software.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/business-management-software-300x100.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/business-management-software-768x257.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/business-management-software-710x237.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-what-is-business-management-software\" class=\"wp-block-heading\"><strong>What Is Business Management Software?<\/strong><\/h2>\n\n<p>Business management software is a digital tool (or a group of tools) that helps you run your business more easily. Think of it like a command center where you can manage many parts of your business in one place, instead of jumping between lots of different apps and spreadsheets.<\/p>\n\n<p>This kind of software combines several important business tasks, such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Project management \u2013 keeping track of tasks, deadlines, and progress<\/li>\n\n<li>Money management \u2013 handling things like invoices, expenses, and income<\/li>\n\n<li>Team communication \u2013 making sure everyone stays on the same page<\/li>\n\n<li>Customer management \u2013 organizing customer info and conversations<\/li>\n\n<li>Reporting \u2013 seeing how your business is doing<\/li>\n\n<li>Time tracking \u2013 knowing how time is spent on different jobs<\/li>\n<\/ul>\n\n<p>For small businesses, it\u2019s especially helpful. Tools like these used to be available only to big companies with large IT teams. Now, small businesses can use them to work faster, stay organized, and compete more easily. <a href=\"https:\/\/www.uschamber.com\/technology\/artificial-intelligence\/the-impact-of-technology-on-u-s-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">The U.S. Chamber of Commerce<\/a> reports that small businesses using digital tools are more efficient and competitive.<\/p>\n\n<h2 id=\"h-how-does-business-management-software-work\" class=\"wp-block-heading\"><strong>How Does Business Management Software Work?<\/strong><\/h2>\n\n<p>Most business management software is cloud-based. This means it runs on the internet instead of being installed on just one computer. You log in through a web browser or mobile app, so you can access everything from anywhere\u2014at the office, at home, or on the go.<\/p>\n\n<p>Here\u2019s how it typically works:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>You enter your data<\/strong> \u2013 Customer details, tasks, invoices, and expenses.<\/li>\n\n<li><strong>It stores everything in one place<\/strong> \u2013 A secure system that your team can access.<\/li>\n\n<li><strong>It automates repetitive tasks<\/strong> \u2013 Like sending invoice reminders or tracking progress.<\/li>\n\n<li><strong>It connects with other tools<\/strong> \u2013 Your calendar, email, bank, and payment systems.<\/li>\n\n<li><strong>It creates reports<\/strong> \u2013 Showing trends in revenue, cash flow, and team activity.<\/li>\n\n<li><strong>You control access<\/strong> \u2013 Grant permission levels for teammates, clients, and accountants.<\/li>\n<\/ol>\n\n<p>In short, business management software acts like the brain of your business. It keeps everything organized, saves time, and helps you make smarter decisions.<\/p>\n\n<h2 id=\"h-key-features-of-business-management-software\" class=\"wp-block-heading\"><strong>Key Features of Business Management Software<\/strong><\/h2>\n\n<p>When you\u2019re choosing business management software, some features matter more than others. The best tools help you stay organized, save time, and keep everything running smoothly. Here are the top features to look for:<\/p>\n\n<h3 id=\"h-task-and-project-management\" class=\"wp-block-heading\"><strong>Task and Project Management<\/strong><\/h3>\n\n<p>Project management tools help you plan, assign, and track work across your team. Visual boards, checklists, and timelines let you stay on top of deadlines and quickly identify any delays. Ideal for teams working on multiple projects at once.<\/p>\n\n<h3 id=\"h-financial-tools\" class=\"wp-block-heading\"><strong>Financial Tools<\/strong><\/h3>\n\n<p>Managing your money is key to running any business. A good platform helps you do it all in one place\u2014create branded invoices, track expenses, monitor cash flow, and view your income at a glance.<\/p>\n\n<p>Tools like <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\">Invoice Fly\u2019s invoice maker<\/a> let you build and send invoices in minutes. And if you\u2019re in a rush, try our free invoice generator to start billing right away. Keeping your finances organized also helps you avoid <a href=\"https:\/\/invoicefly.com\/academy\/invoicing-mistakes\/\">common invoicing mistakes<\/a> that slow down payments.<\/p>\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n<h3 id=\"h-time-tracking\" class=\"wp-block-heading\"><strong>Time Tracking<\/strong><\/h3>\n\n<p>Time tracking tools help you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Bill clients accurately<\/li>\n\n<li>Understand how your team uses their time<\/li>\n\n<li>Balance workloads more effectively<\/li>\n<\/ul>\n\n<p>Some tools also connect directly with invoicing systems, making billing faster. If you have hourly workers, knowing <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-time-and-a-half\/\">how to calculate time and a half<\/a> is also important.<\/p>\n\n<h3 id=\"h-team-collaboration\" class=\"wp-block-heading\"><strong>Team Collaboration<\/strong><\/h3>\n\n<p>Good teamwork doesn\u2019t happen by accident. With built-in collaboration tools, your team can share files, leave updates, ask questions, and assign tasks\u2014all in one place. That means less time spent on emails and more time making progress.<\/p>\n\n<h3 id=\"h-customer-relationship-management-crm\" class=\"wp-block-heading\"><strong>Customer Relationship Management (CRM)<\/strong><\/h3>\n\n<p>A CRM system lets you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Store client details<\/li>\n\n<li>Track emails, calls, and meetings<\/li>\n\n<li>Manage your sales pipeline<\/li>\n<\/ul>\n\n<p>Knowing where each lead is in the buying journey helps you close deals and build stronger client relationships. Learn more about CRMs here.<\/p>\n\n<h3 id=\"h-reporting-and-analytics\" class=\"wp-block-heading\"><strong>Reporting and Analytics<\/strong><\/h3>\n\n<p>You can\u2019t improve what you don\u2019t measure. Reporting tools give you real-time dashboards that show:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Revenue and expenses<\/li>\n\n<li>Project progress<\/li>\n\n<li>Team productivity<\/li>\n<\/ul>\n\n<p>Clear visuals help you catch issues early and make data-driven decisions. Many small businesses also use these tools to <a href=\"https:\/\/invoicefly.com\/academy\/annual-report\/\">create annual reports<\/a> that highlight growth and trends over time.<\/p>\n\n<h3 id=\"h-document-storage\" class=\"wp-block-heading\"><strong>Document Storage<\/strong><\/h3>\n\n<p>Organize contracts, proposals, receipts, and tax records in one searchable space. Most software lets you set permissions so that only the right people can access certain files.<\/p>\n\n<h3 id=\"h-mobile-access\" class=\"wp-block-heading\"><strong>Mobile Access<\/strong><\/h3>\n\n<p>Whether you\u2019re working from home, in the office, or traveling, mobile access lets you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Approve invoices<\/li>\n\n<li>Check project status<\/li>\n\n<li>Respond to questions on the go<\/li>\n<\/ul>\n\n<h3 id=\"h-automation\" class=\"wp-block-heading\"><strong>Automation<\/strong><\/h3>\n\n<p>Let the software handle repetitive tasks like:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sending invoice reminders<\/li>\n\n<li>Creating recurring invoices<\/li>\n\n<li>Updating task statuses<\/li>\n<\/ul>\n\n<p>Automation saves time and reduces human error. <a href=\"https:\/\/www.pwc.com\/us\/en\/tech-effect\/cloud\/cloud-ai-business-survey.html\" target=\"_blank\" rel=\"noreferrer noopener\">According to PwC<\/a>, cloud automation tools help businesses operate more efficiently and focus on growth.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-82703\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/team-collaboration-software.jpg\" alt=\"team collaboration software\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/team-collaboration-software.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/team-collaboration-software-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/team-collaboration-software-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/team-collaboration-software-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-benefits-of-business-management-software\" class=\"wp-block-heading\"><strong>Benefits of Business Management Software<\/strong><\/h2>\n\n<p>Understanding the real benefits of business management software makes it easy to see why so many companies rely on these tools every day. Whether you\u2019re a solo entrepreneur or managing a growing team, the right software helps you stay organized, work faster, and make smarter decisions.<\/p>\n\n<h3 id=\"h-better-organization-and-productivity-0\" class=\"wp-block-heading\"><strong>Better Organization and Productivity<\/strong><\/h3>\n\n<p>With everything in one place, your team spends less time searching for documents and more time getting work done. This leads to fewer missed deadlines, smoother communication, and greater focus.<\/p>\n\n<h3 id=\"h-improved-team-collaboration\" class=\"wp-block-heading\"><strong>Improved Team Collaboration<\/strong><\/h3>\n\n<p>The right tools help your team stay on the same page. Updates, feedback, and file sharing happen in real time\u2014no more messy email threads. Features like client portals also keep your customers informed without extra back-and-forth.<\/p>\n\n<h3 id=\"h-real-time-insights-and-data-tracking\" class=\"wp-block-heading\"><strong>Real-Time Insights and Data Tracking<\/strong><\/h3>\n\n<p>Instead of waiting for monthly reports, see how your business is doing at a glance. Track unpaid invoices, project timelines, and team workload instantly. This makes planning and forecasting much easier.<\/p>\n\n<h3 id=\"h-automation-and-error-reduction\" class=\"wp-block-heading\"><strong>Automation and Error Reduction<\/strong><\/h3>\n\n<p>Software handles the repetitive stuff\u2014like sending reminders or updating task statuses\u2014reducing mistakes and saving time. Businesses using automation, according to PwC, report major time savings and improved accuracy.<\/p>\n\n<h3 id=\"h-time-and-cost-savings\" class=\"wp-block-heading\"><strong>Time and Cost Savings<\/strong><\/h3>\n\n<p>Business management tools pay for themselves by cutting down admin work, reducing errors, and boosting productivity. One person with the right software can now do what used to take a whole team.<\/p>\n\n<p><strong>Pro Tip:<\/strong> Use cloud-based tools to streamline operations and manage resources more efficiently. Learn how to <a href=\"https:\/\/invoicefly.com\/academy\/calculate-retained-earnings\/\">calculate retained earnings<\/a> to track your true profitability.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"665\" class=\"wp-image-82704\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/invoicing-software-on-laptop.jpg\" alt=\"business invoicing software\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/invoicing-software-on-laptop.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/invoicing-software-on-laptop-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/invoicing-software-on-laptop-768x511.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/invoicing-software-on-laptop-710x472.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-how-to-choose-the-right-business-management-software\" class=\"wp-block-heading\"><strong>How to Choose the Right Business Management Software<\/strong><\/h2>\n\n<p>With so many business management tools out there, picking the right one can feel overwhelming. The good news? You don\u2019t need to find <em>the<\/em> best tool in the world, just the one that\u2019s best for <em>your<\/em> business right now.<\/p>\n\n<p>Here\u2019s a step-by-step guide to help you choose wisely:<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Step<\/strong><\/td>\n<td><strong>What to Do<\/strong><\/td>\n<td><strong>Why It Matters<\/strong><\/td>\n<\/tr>\n<tr>\n<td>1. Identify Your Needs<\/td>\n<td>Define the main problem you want to solve\u2014like invoicing, time tracking, or project management.<\/td>\n<td>Focuses your search on tools that meet your top priorities.<\/td>\n<\/tr>\n<tr>\n<td>2. Make a Feature Wishlist<\/td>\n<td>List your must-have features before shopping.<\/td>\n<td>Helps avoid getting distracted by flashy features you don\u2019t need.<\/td>\n<\/tr>\n<tr>\n<td>3. Set a Budget<\/td>\n<td>Decide how much you can spend monthly or annually.<\/td>\n<td>Ensures your investment saves time or makes money.<\/td>\n<\/tr>\n<tr>\n<td>4. Check Setup &amp; Support<\/td>\n<td>Look for ease of use, tutorials, and solid customer support.<\/td>\n<td>Reduces stress during onboarding.<\/td>\n<\/tr>\n<tr>\n<td>5. Think Long-Term<\/td>\n<td>Choose a platform that can grow with your business.<\/td>\n<td>Prevents the hassle of switching later.<\/td>\n<\/tr>\n<tr>\n<td>6. Test It First<\/td>\n<td>Use a free trial or demo version.<\/td>\n<td>Makes sure it fits your workflow before committing.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p><strong>Tip:<\/strong> If it feels too complicated, it\u2019s probably not the right tool. The best software makes your work easier, not harder.<\/p>\n\n<h2 id=\"h-why-choose-invoice-fly\" class=\"wp-block-heading\"><strong>Why Choose Invoice Fly<\/strong><\/h2>\n\n<p>Invoice Fly is more than just an invoicing tool\u2014it\u2019s a complete business management platform built specifically for small businesses, freelancers, and contractors.<\/p>\n\n<p>Here\u2019s why it stands out:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>All-in-one solution<\/strong> \u2013 Invoicing, time tracking, expense management, client portals, and reports\u2014all in one place.<\/li>\n\n<li><strong>Easy to use<\/strong> \u2013 Clean interface and zero setup headaches.<\/li>\n\n<li><strong>Built for small business<\/strong> \u2013 Not watered-down enterprise software.<\/li>\n\n<li><strong>Affordable pricing<\/strong> \u2013 Plans that fit your budget, with free options to get started.<\/li>\n\n<li><strong>Support that has your back<\/strong> \u2013 Fast, friendly help when you need it.<\/li>\n<\/ul>\n\n<p>Whether you need to <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\">create professional invoices<\/a>, <a href=\"https:\/\/invoicefly.com\/product\/time-tracking-software\/\">track time accurately<\/a>, or give clients access to project updates through a <a href=\"https:\/\/invoicefly.com\/product\/client-portal\/\">client portal<\/a>, Invoice Fly keeps your business organized.<\/p>\n\n<h2 id=\"h-final-thoughts\" class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n<p>Business management software has become essential for running an efficient, competitive business in 2025. Whether you&#8217;re a solo freelancer or managing a growing team, the right software helps you stay organized, save time, reduce errors, and make better decisions based on real data.<\/p>\n\n<p>The key is choosing software that matches your actual needs. Don&#8217;t get overwhelmed by features you&#8217;ll never use. Start with your biggest pain points and find tools that solve those specific problems. Many businesses begin with basic features and add more capabilities as they grow.<\/p>\n\n<p>Remember that software is just a tool. It works best when combined with good business practices and solid financial understanding. Start simple, pick tools designed for businesses your size, and focus on solutions that make your daily work easier. The best business management software is the one that helps you spend less time on administration and more time growing your business.<strong>Need a simple way to manage invoices and track your business performance? Try <\/strong><a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\"><strong>Invoice Fly&#8217;s invoice maker<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\"><strong>business reports<\/strong><\/a><strong> free today!<\/strong><\/p>\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<br \/><br \/><br \/><br \/><br \/><br \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-156058a e-flex e-con-boxed e-con e-parent\" data-id=\"156058a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-328add0d elementor-widget elementor-widget-heading\" data-id=\"328add0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business Management Software FAQs<span><\/span><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ac3ae28 e-flex e-con-boxed e-con e-parent\" data-id=\"5ac3ae28\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24fbe86a elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"24fbe86a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0fea7730e4\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-24fbe86a\">\n                        <a href=\"#collapse-8065b3c69d0fea7730e4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0fea7730e4\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0fea7730e4\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is the best business management software?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0fea7730e4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-24fbe86a\" data-parent=\"#accordion-69d0fea7730e4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It depends on your needs, team size, and budget. Invoice Fly is great for small businesses and freelancers. Monday.com is popular for project management, and QuickBooks is widely used for accounting. The best tool is the one you\u2019ll actually use that solves your most pressing problems.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-24fbe86a\">\n                        <a href=\"#collapse-d5b379969d0fea7730e4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d0fea7730e4\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d0fea7730e4\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Which software is most used in business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d0fea7730e4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-24fbe86a\" data-parent=\"#accordion-69d0fea7730e4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>For general tasks, Microsoft Office and Google Workspace top the list. For management, QuickBooks, Salesforce, and Asana are widely used. But \"most used\" isn\u2019t always best\u2014many small businesses prefer tools built specifically for them, like Invoice Fly.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-24fbe86a\">\n                        <a href=\"#collapse-cd09c8369d0fea7730e4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d0fea7730e4\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d0fea7730e4\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is a CRM?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d0fea7730e4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-24fbe86a\" data-parent=\"#accordion-69d0fea7730e4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>CRM stands for Customer Relationship Management. It\u2019s software that helps you manage your interactions with both current and potential customers. A CRM stores contact details, tracks emails and calls, helps manage your sales pipeline, and gives you a clear view of your customer relationships. Many business management tools, like Invoice Fly, include CRM features alongside other essentials like invoicing, task tracking, and reporting.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-24fbe86a\">\n                        <a href=\"#collapse-460c24b69d0fea7730e4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d0fea7730e4\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d0fea7730e4\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Which software is best for a business plan?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d0fea7730e4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-24fbe86a\" data-parent=\"#accordion-69d0fea7730e4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>If you want software made specifically for writing business plans, tools like LivePlan and Enloop are popular options. They guide you step by step through the process. But you don\u2019t need fancy software to build a strong plan. You can create an effective business plan using Microsoft Word or Google Docs for writing and Excel or Google Sheets for financial projections. The key is understanding what makes a good business plan\u2014not which software you use. Focus on clear goals, realistic numbers, and well-organized content.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-24fbe86a\">\n                        <a href=\"#collapse-10f451369d0fea7730e4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d0fea7730e4\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d0fea7730e4\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Which app is mostly used for business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d0fea7730e4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-24fbe86a\" data-parent=\"#accordion-69d0fea7730e4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It depends on the type of business, but common business apps include Slack for team communication, Zoom for meetings, QuickBooks or Xero for accounting, and Trello or Asana for managing projects. Many businesses are now switching to all-in-one platforms that combine several functions into a single tool\u2014this helps reduce app switching and keeps workflows more efficient. Tools like Invoice Fly bring invoicing, time tracking, CRM, and reporting into one easy-to-use system.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is the best business management software?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>It depends on your needs, team size, and budget. Invoice Fly is great for small businesses and freelancers. Monday.com is popular for project management, and QuickBooks is widely used for accounting. 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These digital tools help you keep everything organized by putting your most important tasks, data, and communication in one place. Whether you&#8217;re a small business owner, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":82705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[100],"class_list":["post-82701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Management Software: What Is It and How to Use It &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn how business management software works and the best tools for small businesses to save time, manage tasks, and improve workflows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/software-de-gestion-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Business Management Software?\" \/>\n<meta property=\"og:description\" content=\"Learn how business management software works and the best tools for small businesses to save time, manage tasks, and improve workflows.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/software-de-gestion-empresarial\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-21T09:14:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:24:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/What-Is-Business-Management-Software_.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1035\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/business-management-software\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/business-management-software\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"What Is Business Management Software?\",\"datePublished\":\"2025-10-21T09:14:10+00:00\",\"dateModified\":\"2026-02-13T10:24:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/business-management-software\/\"},\"wordCount\":2019,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/business-management-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/What-Is-Business-Management-Software_.webp\",\"articleSection\":[\"Financial Management\",\"Manage your business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/business-management-software\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/business-management-software\/\",\"name\":\"Business Management Software: What Is It and How to Use It &#8211; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/82701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=82701"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/82701\/revisions"}],"predecessor-version":[{"id":88843,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/82701\/revisions\/88843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/82705"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=82701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=82701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=82701"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=82701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}