{"id":83610,"date":"2025-10-29T21:32:22","date_gmt":"2025-10-29T20:32:22","guid":{"rendered":"https:\/\/invoicefly.com\/?p=83610"},"modified":"2026-02-13T11:24:34","modified_gmt":"2026-02-13T10:24:34","slug":"costes-indirectos","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/overhead-meaning\/","title":{"rendered":"Gastos generales: Qu\u00e9 significan en las empresas, tipos y ejemplos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"83610\" class=\"elementor elementor-83610\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25b80e5c e-flex e-con-boxed e-con e-parent\" data-id=\"25b80e5c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0d5c00 elementor-widget elementor-widget-text-editor\" data-id=\"3c0d5c00\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>If you\u2019ve ever wondered why your profits don\u2019t match your workload, overhead is usually the reason. It\u2019s the silent expense that eats into your earnings \u2014 rent, admin time, software subscriptions, utilities \u2014 all the things that keep your business running whether or not you\u2019re on a job.<\/p>\n<p><\/p>\n<p>For small and service-based businesses, knowing your overhead cost meaning is essential. It\u2019s not just an accounting concept or a \u2018nice-to-know\u2019, it\u2019s the difference between sustainable profits and unpredictable cash flow. According to<a href=\"https:\/\/hbr.org\/1975\/05\/make-overhead-cuts-that-last\" target=\"_blank\" rel=\"noreferrer noopener\"> Harvard Business Review<\/a>, businesses that manage overhead strategically can maintain healthier profit margins during economic shifts.<\/p>\n<p><\/p>\n<p>In this guide, we\u2019ll explain:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>The meaning of overhead in business and accounting<\/li>\n<p><\/p>\n<li>Common types of overhead costs<\/li>\n<p><\/p>\n<li>Examples from real service-based businesses<\/li>\n<p><\/p>\n<li>How to calculate and reduce overhead without losing quality<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>What Does \u201cOverhead\u201d Mean in Business?<\/strong><\/h2>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/overhead-cost-meaning-accounting-charts.jpg\" alt=\"overhead cost meaning accounting charts\"><\/figure>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Simple Definition of Overhead<\/strong><\/h3>\n<p><\/p>\n<p>In everyday language, <em>overhead<\/em> means the costs your business pays to stay open that don\u2019t directly create revenue. These are sometimes called overhead expenses, or indirect costs, and they include everything from rent to accounting.<\/p>\n<p><\/p>\n<p>So, the meaning of overhead in business is simple:<\/p>\n<p><\/p>\n<p>Overhead = the recurring costs that support your business operations.<\/p>\n<p><\/p>\n<p>The meaning of overhead cost or meaning overhead cost covers ongoing expenses such as utilities, insurance, admin wages, and software. Think of them as the things you must pay even when you\u2019re not completing a job.<\/p>\n<p><\/p>\n<p>For example:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>A plumber\u2019s direct costs are parts and labour.<\/li>\n<p><\/p>\n<li>Their overhead expenses include their van insurance, office rent, and marketing.<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p>These costs don\u2019t directly produce income, but without them, no work gets done.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Overhead vs. Direct Costs<\/strong><\/h3>\n<p><\/p>\n<p>Direct costs can be linked to a specific job, like materials or subcontractors. Overhead is shared across everything your business does.<\/p>\n<p><\/p>\n<p>For instance, an electrician\u2019s cables and fittings are direct costs. Their internet bill, accounting fees, and liability insurance are overhead.<\/p>\n<p><\/p>\n<p>To manage these properly, check out<a href=\"https:\/\/invoicefly.com\/academy\/bookkeeping-for-contractors\/\"> Bookkeeping for Contractors<\/a>, which explains how to separate project costs from general business expenses.<\/p><p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Why Overhead Matters for Profitability<\/strong><\/h3>\n<p><\/p>\n<p>Ignoring overhead leads to inaccurate pricing. Many small businesses set prices based only on materials and labour, forgetting the hidden costs that affect profit.<\/p>\n<p><\/p>\n<p>Tracking your overhead helps you set realistic rates and protect your margins. You can use Invoice Fly\u2019s free<a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/profit-margin-calculator\/\"> Profit Margin Calculator<\/a> to see how your overhead impacts your bottom line.<\/p>\n<p><\/p>\n<p>When you understand your overhead meaning in business, you gain control of your pricing and profit.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Types of Overhead Costs<\/strong><\/h2>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/types-of-overhead-manufacturing-costs-factory.jpg\" alt=\"types of overhead manufacturing costs factory\"><\/figure>\n<p><\/p>\n<p>Not every overhead cost behaves the same way. Some are fixed, some vary with activity, and some fall in between.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Fixed Overhead<\/strong><\/h3>\n<p><\/p>\n<p>Fixed costs stay the same each month, no matter how busy you are.<br>Examples:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Office rent<\/li>\n<p><\/p>\n<li>Insurance premiums<\/li>\n<p><\/p>\n<li>Business licences and permits<\/li>\n<p><\/p>\n<li>Salaried admin employees<\/li>\n<p><\/p>\n<li>Software subscriptions<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p><strong>Remember:<\/strong> <em>Even if no jobs come in, these costs remain.<\/em><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Variable Overhead<\/strong><\/h3>\n<p><\/p>\n<p>Variable overhead changes with your workload.<br>Examples:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Fuel and travel<\/li>\n<p><\/p>\n<li>Utilities<\/li>\n<p><\/p>\n<li>Hourly admin support<\/li>\n<p><\/p>\n<li>Commission or bonus payments<\/li>\n<p><\/p>\n<li>Job-specific advertising<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p>This category is often called <a href=\"https:\/\/www.investopedia.com\/terms\/v\/variable-overhead-spending-variance.asp\" target=\"_blank\" rel=\"noreferrer noopener\">variable overhead spending<\/a>, as it fluctuates with how much you produce or sell.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Semi-Variable Overhead<\/strong><\/h3>\n<p><\/p>\n<p>These costs combine fixed and variable elements. A mobile phone bill or cloud storage plan might have a flat monthly fee plus usage-based charges.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Administrative vs. Manufacturing Overhead<\/strong><\/h3>\n<p><\/p>\n<p>Service-based businesses mostly deal with administrative overhead \u2014 marketing, management, and office operations.<\/p>\n<p><\/p>\n<p>Product-based companies also have manufacturing overhead, which includes factory utilities, maintenance, and supervision.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Hidden Overhead<\/strong><\/h3>\n<p><\/p>\n<p>Hidden overhead comes from unpaid admin tasks like answering emails, quoting jobs, or updating spreadsheets. It\u2019s easy to overlook, but these hours still cost money and time.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Overhead in Accounting<\/strong><\/h2>\n<p><\/p>\n<p>The overhead in accounting meaning expands on the basic idea: it\u2019s the total of all indirect costs that must be allocated to products, projects, or departments. These costs appear on your financial statements as operating expenses.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Meaning of Overhead in Accounting<\/strong><\/h3>\n<p><\/p>\n<p>From an accounting point of view, the meaning of overhead in accounting is about how these costs are distributed. Rent, utilities, and admin salaries are absorbed into your job costing or departmental budgets so that every project reflects its true cost.<\/p>\n<p><\/p>\n<p>This process is known as <a href=\"https:\/\/www.accountingcoach.com\/blog\/dfifference-actual-overhead-applied-overhead#:~:text=Applied%20overhead%20is%20the%20amount%20of%20the%20manufacturing%20overhead%20that%20is%20assigned%20to%20the%20goods%20produced.%20This%20is%20usually%20done%20by%20using%20a%20predetermined%20annual%20overhead%20rate\" target=\"_blank\" rel=\"noreferrer noopener\">applied overhead<\/a>: assigning a proportion of your total expenses to each job based on time, labour, or materials.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Overhead Absorption<\/strong><\/h3>\n<p><\/p>\n<p><a href=\"https:\/\/www.accountingtools.com\/articles\/what-is-overhead-absorption.html\" target=\"_blank\" rel=\"noreferrer noopener\">Overhead absorption<\/a> means spreading indirect expenses fairly across your work.<\/p>\n<p><\/p>\n<p><strong>For example:<\/strong> If your monthly rent is $1,200 and you complete 12 projects, each project \u201cabsorbs\u201d $100 of rent as overhead.<\/p>\n<p><\/p>\n<p>This ensures you recover those indirect costs through your pricing and is an essential step for service businesses.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Overhead Variance and Cost Variance<\/strong><\/h3>\n<p><\/p>\n<p>Overhead variance (or cost variance) happens when your actual overhead differs from your budgeted overhead.&nbsp;<\/p>\n<p><\/p>\n<p><strong>For example<\/strong>, your vehicle maintenance costs might come in $200 higher than expected.<\/p>\n<p><\/p>\n<p>Tracking this variance helps you understand spending trends and budget more accurately. According to<a href=\"https:\/\/www.investopedia.com\/terms\/o\/overhead.asp\" target=\"_blank\" rel=\"noreferrer noopener\"> Investopedia<\/a>, businesses that monitor overhead variance regularly avoid cash flow shocks later.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Examples of Overhead Costs<\/strong><\/h2>\n<p><\/p>\n<p>Different businesses face different kinds of overhead. Here are a few practical examples.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Service Business Example<\/strong><\/h3>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/service-business-overhead-expenses-technician-van.jpg\" alt=\"service business overhead expenses technician van\"><\/figure>\n<p><\/p>\n<p><\/p>\n<p>A plumbing company might record:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Vehicle lease and maintenance<\/li>\n<p><\/p>\n<li>Liability insurance<\/li>\n<p><\/p>\n<li>Office supplies and admin salaries<\/li>\n<p><\/p>\n<li>Marketing, website hosting, and accounting fees<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Freelancer Example<\/strong><\/h3>\n<p><\/p>\n<p>A freelance designer might include:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Laptop and design software<\/li>\n<p><\/p>\n<li>Internet, subscriptions, and phone bills<\/li>\n<p><\/p>\n<li>Workspace rent<\/li>\n<p><\/p>\n<li>Marketing tools like Canva or email platforms<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Small Retail or Shop Example<\/strong><\/h3>\n<p><\/p>\n<p>A local store might count:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Rent and utilities<\/li>\n<p><\/p>\n<li>Payment processing fees<\/li>\n<p><\/p>\n<li>Inventory software and wages<\/li>\n<p><\/p>\n<li>Display equipment maintenance<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p>Each example shows the overhead cost meaning in practice and the ongoing support costs that keep the business operating.<\/p>\n<p><\/p>\n<p>Learn how to factor these into pricing in<a href=\"https:\/\/invoicefly.com\/academy\/how-to-quote-carpentry-jobs\/\"> How to Quote Carpentry Jobs<\/a>.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>How To Calculate Overhead Costs<\/strong><\/h2>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/calculate-overhead-costs-small-business-owner.jpg\" alt=\"calculate overhead costs small business owner\"><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Calculating your overhead gives you visibility over your true expenses and profit margins.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Step 1: List All Indirect Expenses<\/strong><\/h3>\n<p><\/p>\n<p>Include rent, insurance, admin salaries, marketing, and office utilities \u2014 the core overhead expenses meaning in accounting.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Step 2: Separate Fixed and Variable Costs<\/strong><\/h3>\n<p><\/p>\n<p>This helps you identify which costs stay constant and which change with demand.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Step 3: Choose an Allocation Base<\/strong><\/h3>\n<p><\/p>\n<p>Common bases include total labour hours, project count, or direct material costs.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Step 4: Apply the Formula<\/strong><\/h3>\n<p><\/p>\n<p><strong>Overhead Rate = (Total Overhead \u00f7 Total Direct Costs) \u00d7 100<\/strong><\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> If your overhead totals $5,000 and your direct costs are $20,000, your overhead rate is 25%. <em>That means 25% of your total job cost goes toward overhead.<\/em><\/p>\n<p><\/p>\n<p>Check your <a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">Assets and Liabilities Guide<\/a> or<a href=\"https:\/\/invoicefly.com\/academy\/income-statement\/\"> Income Statement<\/a> to confirm these figures are accurate.<\/p>\n<p><\/p>\n<p>Small business owners can track this easily with software like Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\"> Invoice Maker<\/a>.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>How To Reduce Overhead Without Cutting Quality<\/strong><\/h2>\n<p><\/p>\n<p>Controlling overhead means managing admin smarter.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>1. Automate Administrative Tasks<\/strong><\/h3>\n<p><\/p>\n<p>Automation saves hours of manual entry. Use invoicing software or scheduling tools to reduce unpaid admin work.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>2. Review and Renegotiate Regularly<\/strong><\/h3>\n<p><\/p>\n<p>Revisit subscriptions, insurance, and suppliers every few months. Prices often increase quietly.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>3. Go Digital and Remote<\/strong><\/h3>\n<p><\/p>\n<p>Moving paperwork online cuts printing, storage, and postage costs. Remote or hybrid work also reduces utilities and rent.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>4. Outsource Strategically<\/strong><\/h3>\n<p><\/p>\n<p>Hire freelancers or virtual assistants for admin, marketing, or design work instead of full-time employees.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>5. Track and Compare Savings<\/strong><\/h3>\n<p><\/p>\n<p>Use <a href=\"https:\/\/invoicefly.com\/academy\/market-research-for-small-businesses\/\">Market Research for Small Businesses<\/a> to find cost-effective alternatives.<\/p>\n<p><\/p>\n<p><em>Save time and track expenses easily with<\/em> <a href=\"https:\/\/invoicefly.com\/product\/estimates-app\/\"><em>Invoice Fly\u2019s Estimates App<\/em><\/a><em> \u2014 free to use.<\/em><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Common Mistakes Businesses Make With Overhead<\/strong><\/h2>\n<p><\/p>\n<p>Even experienced owners make errors that inflate costs or reduce profit.<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li><strong>Mixing direct and overhead costs.<\/strong> Always separate project materials from general business expenses.<\/li>\n<p><\/p>\n<li><strong>Ignoring small recurring charges.<\/strong> Subscriptions and licences add up quickly.<\/li>\n<p><\/p>\n<li><strong>Not tracking absorbed overhead.<\/strong> Failing to allocate overhead properly means you underprice jobs.<\/li>\n<p><\/p>\n<li><strong>Forgetting to update budgets.<\/strong> Rising insurance and utilities can cause unexpected variance.<\/li>\n<p><\/p>\n<li><strong>Underquoting.<\/strong> Pricing jobs without overhead means you\u2019re losing profit before you start.<\/li>\n<p><\/p>\n<li><strong>Skipping reviews.<\/strong> Check overhead monthly, not yearly.<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p>Learn more about accurate costing in <a href=\"https:\/\/invoicefly.com\/academy\/hourly-vs-flat-rate-pricing\/\">Hourly vs Flat Rate Pricing<\/a>.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Calculate Your Overhead With Confidence<\/strong><\/h2>\n<p><\/p>\n<p>Overhead may sound like an accounting term, but it\u2019s really a reflection of how your business operates. Understanding the meaning of overhead in accounting (from fixed and variable costs to variance and absorption) helps you stay profitable and prepared.When you track overhead consistently, you can forecast growth, price accurately, and protect your profitability. Tools like our <a href=\"https:\/\/invoicefly.com\/product\/invoice-maker\/\">Invoice Maker<\/a> make this simple by tracking expenses and automating invoices so nothing slips through the cracks.<\/p><p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fe1e48e e-flex e-con-boxed e-con e-parent\" data-id=\"5fe1e48e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-765c8fe3 elementor-widget elementor-widget-heading\" data-id=\"765c8fe3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Overhead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32f5ffc e-flex e-con-boxed e-con e-parent\" data-id=\"32f5ffc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8f2d9 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"2f8f2d9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69f3a431c432e\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-2f8f2d9\">\n                        <a href=\"#collapse-8065b3c69f3a431c432e\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69f3a431c432e\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69f3a431c432e\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is a normal overhead cost?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69f3a431c432e\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-2f8f2d9\" data-parent=\"#accordion-69f3a431c432e\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It depends on your business. Service-based companies often spend 20\u201335% of total costs on overhead.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-2f8f2d9\">\n                        <a href=\"#collapse-d5b379969f3a431c432e\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969f3a431c432e\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969f3a431c432e\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do you apply overhead to a job?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969f3a431c432e\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-2f8f2d9\" data-parent=\"#accordion-69f3a431c432e\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Divide your total overhead by direct costs or hours worked, then apply that rate to your quotes.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-2f8f2d9\">\n                        <a href=\"#collapse-cd09c8369f3a431c432e\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369f3a431c432e\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369f3a431c432e\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Are staff costs an overhead?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369f3a431c432e\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-2f8f2d9\" data-parent=\"#accordion-69f3a431c432e\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Admin or management salaries count as overhead. Labour directly tied to a job is a direct cost.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-2f8f2d9\">\n                        <a href=\"#collapse-460c24b69f3a431c432e\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69f3a431c432e\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69f3a431c432e\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What does overhead mean in accounting?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69f3a431c432e\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-2f8f2d9\" data-parent=\"#accordion-69f3a431c432e\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>In accounting, overhead means the ongoing indirect costs absorbed into your overall business operations, such as rent and insurance.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-2f8f2d9\">\n                        <a href=\"#collapse-10f451369f3a431c432e\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369f3a431c432e\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369f3a431c432e\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Are overhead and profit the same thing?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369f3a431c432e\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-2f8f2d9\" data-parent=\"#accordion-69f3a431c432e\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>No. Overhead is money spent to run your business; profit is what remains after covering all costs.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-2f8f2d9\">\n                        <a href=\"#collapse-38cc4e369f3a431c432e\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-38cc4e369f3a431c432e\" aria-expanded=\"false\" aria-controls=\"Collapse-38cc4e369f3a431c432e\">\n                            \n                            <span class=\"ekit-accordion-title\">6. How can I reduce overhead?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-38cc4e369f3a431c432e\" class=\" collapse\" aria-labelledby=\"primaryHeading-5-2f8f2d9\" data-parent=\"#accordion-69f3a431c432e\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Use automation, track monthly costs, and review supplier contracts regularly to avoid unnecessary spending.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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For small and service-based businesses, knowing your [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":83630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[101],"class_list":["post-83610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Overhead Meaning in Business: Types, Costs &amp; Examples &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what \u201coverhead\u201d means in business and accounting, see common types like fixed and variable overhead, and explore real-world examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/costes-indirectos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overhead: What It Means in Business, Types &amp; 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Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/83610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=83610"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/83610\/revisions"}],"predecessor-version":[{"id":88839,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/83610\/revisions\/88839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/83630"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=83610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=83610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=83610"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=83610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}