{"id":83782,"date":"2025-10-31T14:35:05","date_gmt":"2025-10-31T13:35:05","guid":{"rendered":"https:\/\/invoicefly.com\/?p=83782"},"modified":"2026-02-12T17:34:55","modified_gmt":"2026-02-12T16:34:55","slug":"que-hace-un-contratista","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/what-does-a-contractor-do\/","title":{"rendered":"\u00bfQu\u00e9 hace un contratista? Tipos y funciones"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"83782\" class=\"elementor elementor-83782\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e96ae e-flex e-con-boxed e-con e-parent\" data-id=\"52e96ae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8bcd2a elementor-widget elementor-widget-text-editor\" data-id=\"5f8bcd2a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>If you\u2019ve ever watched a new home rise from the ground, a highway expansion take shape, or a commercial remodel come together, you\u2019ve seen a contractor\u2019s work in action. But <em>what does a contractor do<\/em> exactly? In simple terms, a contractor is the professional who plans, coordinates, and delivers a project \u2014 translating blueprints into finished results.<\/p>\n\n<p>Contractors can be independent business owners or licensed professionals working under a company. They manage budgets, subcontractors, schedules, materials, safety, and permits. Everything that keeps a job site running smoothly.<\/p>\n\n<p><strong>This guide will cover:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>What contractors actually do day to day<\/li>\n\n<li>The difference between contractors and subcontractors<\/li>\n\n<li>The main types of contractors and what each one does<\/li>\n\n<li>How contractors are licensed and paid<\/li>\n\n<li>Common challenges and what to do when work goes wrong<\/li>\n<\/ul>\n\n<p>Learn more about launching your own contracting career in our<a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-construction-company\/\"> How to Start a Construction Company guide<\/a>.<\/p>\n\n<h2 id=\"h-what-is-a-contractor\" class=\"wp-block-heading\"><strong>What Is a Contractor?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"777\" class=\"wp-image-83778\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/what-is-a-contractor-office-planning.jpg\" alt=\"Contractor Reviewing Project Plans on Laptop\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/what-is-a-contractor-office-planning.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/what-is-a-contractor-office-planning-300x233.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/what-is-a-contractor-office-planning-768x597.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/what-is-a-contractor-office-planning-710x552.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>A contractor, by <a href=\"https:\/\/www.getontop.com\/glossary\/contractor\" target=\"_blank\" rel=\"noreferrer noopener\">definition<\/a>, is a person or company hired to perform work under a contract. In construction and service industries, they take responsibility for delivering a specific project or service within agreed timelines and costs.<\/p>\n\n<p>They might oversee an entire commercial build (as a general contractor) or specialise in areas like electrical, mechanical, or concrete work.<\/p>\n\n<h3 id=\"h-independent-vs-employed-contractors\" class=\"wp-block-heading\"><strong>Independent vs Employed Contractors<\/strong><\/h3>\n\n<p>An independent contractor is self-employed (often registered as an LLC or sole proprietorship) and works for multiple clients. They manage their own insurance, taxes, and client contracts, often filing as a <a href=\"https:\/\/squareup.com\/us\/en\/the-bottom-line\/operating-your-business\/1099-vs-w2-which-do-you-want\" target=\"_blank\" rel=\"noreferrer noopener\">1099 contractor<\/a>.<\/p>\n\n<p>An employed contractor, on the other hand, might be part of a larger general contracting firm and receive regular wages or benefits.<\/p>\n\n<p>Learn the differences in our guide on<a href=\"https:\/\/invoicefly.com\/academy\/llc-vs-sole-proprietorship-for-contractors\/\"> LLC vs Sole Proprietorship for Contractors<\/a>.<\/p>\n\n<h3 id=\"h-contractors-vs-subcontractors\" class=\"wp-block-heading\"><strong>Contractors vs Subcontractors<\/strong><\/h3>\n\n<p>A contractor manages the project; a subcontractor performs a specialised portion of it.<\/p>\n\n<p>For example, a general contractor might hire an electrical subcontractor to install wiring and a roofing subcontractor to complete the roof.<\/p>\n\n<p>Knowing this difference between contractor and subcontractor is key for anyone entering the industry, especially if you\u2019re bidding on multi-phase jobs.<\/p>\n<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-icon\"><br \/>\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span><br \/>\n\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div><\/p>\n\n<h2 id=\"h-what-does-a-contractor-do-day-to-day\" class=\"wp-block-heading\"><strong>What Does a Contractor Do Day to Day?<\/strong><\/h2>\n\n<p>Contractors oversee the entire life cycle of a project, from initial bid to final inspection. Their duties blend fieldwork and administration.<\/p>\n\n<h3 id=\"h-core-responsibilities\" class=\"wp-block-heading\"><strong>Core Responsibilities<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Project planning &amp; management:<\/strong> setting budgets, timelines, and scopes.<\/li>\n\n<li><strong>Hiring subcontractors:<\/strong> vetting and coordinating electricians, plumbers, and labourers.<\/li>\n\n<li><strong>Purchasing &amp; logistics:<\/strong> sourcing materials and equipment.<\/li>\n\n<li><strong>Permitting &amp; inspections:<\/strong> ensuring compliance with building codes.<\/li>\n\n<li><strong>Client communication:<\/strong> providing progress reports, resolving issues, and securing approvals.<\/li>\n\n<li><strong>Safety oversight:<\/strong> enforcing OSHA standards and maintaining site safety.<\/li>\n<\/ul>\n\n<p>A contractor\u2019s job site day often starts with a coordination meeting, continues with problem-solving on-site, and ends with paperwork \u2014 estimates, purchase orders, and invoices.<\/p>\n\n<h3 id=\"h-essential-skills\" class=\"wp-block-heading\"><strong>Essential Skills<\/strong><\/h3>\n\n<p>Successful contractors balance trade knowledge with leadership. They need:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Organisation and budgeting<\/strong> (project management software is a must)<\/li>\n\n<li><strong>Technical know-how<\/strong> across building codes and materials<\/li>\n\n<li><strong>Communication<\/strong> for negotiating with clients and suppliers<\/li>\n\n<li><strong>Adaptability<\/strong> when projects face delays or change orders<\/li>\n<\/ul>\n\n<h3 id=\"h-tools-and-technology\" class=\"wp-block-heading\"><strong>Tools and Technology<\/strong><\/h3>\n\n<p>Modern general contracting relies heavily on tech. Cloud-based tools for estimating, time tracking, and billing simplify admin work.<\/p>\n\n<p><strong>Pro Tip: <\/strong>Manage project bids, estimates, and invoices effortlessly with<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> Invoice Fly\u2019s Invoicing Software<\/a> \u2014 built for contractors and independent tradespeople.<\/p>\n\n<h2 id=\"h-types-of-contractors-and-what-they-do\" class=\"wp-block-heading\"><strong>Types of Contractors and What They Do<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-83779\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/types-of-contractors-on-site-meeting.jpg\" alt=\"General and Subcontractors Discussing Plans at Job Site\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/types-of-contractors-on-site-meeting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/types-of-contractors-on-site-meeting-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/types-of-contractors-on-site-meeting-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/types-of-contractors-on-site-meeting-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>The construction industry includes many contractor categories, each with specific duties, licenses, and expertise.<\/p>\n\n<h3 id=\"h-general-contractor\" class=\"wp-block-heading\"><strong>General Contractor<\/strong><\/h3>\n\n<p>So, <em>what does a general contractor do<\/em>? They oversee every phase of a construction project \u2014 budgeting, scheduling, subcontractor coordination, and inspections. They secure permits and ensure compliance with all codes.<\/p>\n\n<p><strong>Example:<\/strong> <em>What does a general contractor do in Florida?<br \/><\/em>Florida requires state licensing through the Department of Business &amp; Professional Regulation (<a href=\"https:\/\/www.myfloridalicense.com\/intentions2.asp?chBoard=true&amp;boardid=06&amp;SID=\" target=\"_blank\" rel=\"noreferrer noopener\">DBPR<\/a>). GCs there handle everything from hurricane-resistant design to energy-efficient building materials, ensuring compliance with the Florida Building Code.<\/p>\n\n<h3 id=\"h-building-and-construction-contractor\" class=\"wp-block-heading\"><strong>Building and Construction Contractor<\/strong><\/h3>\n\n<p>A construction contractor or building contractor handles structural work such as framing, foundations, and drywall. They transform architectural plans into physical structures like homes, offices, and industrial buildings.<\/p>\n\n<h3 id=\"h-mechanical-contractor\" class=\"wp-block-heading\"><strong>Mechanical Contractor<\/strong><\/h3>\n\n<p><em>What does a mechanical contractor do?<\/em><em><br \/><\/em>They install and maintain mechanical systems like heating, ventilation, air conditioning (HVAC), refrigeration, and piping. Mechanical contractors often hold specialised licenses and work closely with engineers to ensure energy efficiency and safety.<\/p>\n\n<p>Related article:<a href=\"https:\/\/invoicefly.com\/academy\/technician-hvac\/\">Technician HVAC: What Do They Do &amp; How To Become One<\/a>.<\/p>\n\n<h3 id=\"h-electrical-and-plumbing-contractors\" class=\"wp-block-heading\"><strong>Electrical and Plumbing Contractors<\/strong><\/h3>\n\n<p>These licensed specialists manage building systems critical for daily operation. They plan wiring layouts, water supply lines, and drainage systems, coordinating with general contractors and inspectors.\u00a0<\/p>\n\n<p>See our guides on<a href=\"https:\/\/invoicefly.com\/academy\/electrical-technician\/\"> Electrical Technician<\/a> and<a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-plumbing-business\/\"> How to Start a Plumbing Business<\/a>.<\/p>\n\n<h3 id=\"h-concrete-and-masonry-contractors\" class=\"wp-block-heading\"><strong>Concrete and Masonry Contractors<\/strong><\/h3>\n\n<p><em>What does a concrete contractor do?<\/em><em><br \/><\/em>In short, they pour, finish, and repair concrete foundations, sidewalks, and driveways.<br \/>A masonry contractor builds structures using brick, stone, or block \u2014 balancing structural integrity with aesthetic appeal.<\/p>\n\n<h3 id=\"h-roofing-contractor\" class=\"wp-block-heading\"><strong>Roofing Contractor<\/strong><\/h3>\n\n<p>A roofing contractor installs, repairs, and maintains roof systems. They evaluate materials, ensure waterproofing, and manage safety for work at height. Explore more in our<a href=\"https:\/\/invoicefly.com\/academy\/roofing-services\/\"> Roofing Services<\/a> guide.<\/p>\n\n<h3 id=\"h-landscape-contractor\" class=\"wp-block-heading\"><strong>Landscape Contractor<\/strong><\/h3>\n\n<p>A landscape contractor designs and maintains outdoor environments: grading, planting, irrigation, and hardscaping. They blend construction and design, often collaborating with architects.<\/p>\n\n<h3 id=\"h-government-and-defense-contractors\" class=\"wp-block-heading\"><strong>Government and Defense Contractors<\/strong><\/h3>\n\n<p><em>What does a government contractor do?<\/em><em><br \/><\/em>They work on publicly funded projects such as roads, schools, and utilities, following strict procurement and reporting rules.<\/p>\n\n<p><em>What does a defense contractor do<\/em> or <em>what does a military contractor do<\/em>?<br \/>They provide goods or services to the Department of Defense, from base construction to logistics support. A private military contractor might offer security or infrastructure services in conflict zones under government oversight.<\/p>\n\n<p>Each requires compliance with federal acquisition regulations and security clearances.<\/p>\n\n<h2 id=\"h-how-contractors-get-licensed-and-paid\" class=\"wp-block-heading\"><strong>How Contractors Get Licensed and Paid<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"527\" class=\"wp-image-83780\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/contractor-license-training.jpg\" alt=\"Licensed Contractor Operating Power Tool on Construction Site\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/contractor-license-training.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/contractor-license-training-300x158.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/contractor-license-training-768x405.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/contractor-license-training-710x374.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h3 id=\"h-obtaining-a-contractor-license\" class=\"wp-block-heading\"><strong>Obtaining a Contractor License<\/strong><\/h3>\n\n<p>Most U.S. states require licensing to ensure professionalism and safety. Applicants typically need:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Documented trade experience<\/li>\n\n<li>Proof of insurance and bonding<\/li>\n\n<li>Passing a state exam on laws and codes<\/li>\n<\/ul>\n\n<p>Continuing education keeps licenses active, especially for mechanical and electrical trades.\u00a0<\/p>\n\n<p>Learn more in our<a href=\"https:\/\/invoicefly.com\/academy\/general-contracting\/\"> General Contracting<\/a> overview.<\/p>\n\n<h3 id=\"h-common-payment-structures\" class=\"wp-block-heading\"><strong>Common Payment Structures<\/strong><\/h3>\n\n<p>Contractors can be compensated through several methods:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Fixed-price contracts<\/strong> \u2014 one total price for the entire project.<\/li>\n\n<li><strong>Cost-plus contracts<\/strong> \u2014 reimbursement of costs plus a profit margin.<\/li>\n\n<li><strong>Hourly or day rates<\/strong> \u2014 common for maintenance or consultation.<\/li>\n\n<li><strong>Milestone payments<\/strong> \u2014 progress-based instalments tied to deliverables.<\/li>\n<\/ul>\n\n<p>They submit estimates before starting and invoices after milestones.<\/p>\n\n<p>Use tools like<a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/\"> Free Estimate Templates<\/a> and the<a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/profit-margin-calculator\/\"> Profit Margin Calculator<\/a> to price work accurately.<\/p>\n\n<p>Contractors also rely on project management systems and invoicing software to track payments, reduce paperwork, and forecast revenue.<\/p>\n\n<h2 id=\"h-common-challenges-contractors-face\" class=\"wp-block-heading\"><strong>Common Challenges Contractors Face<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"632\" class=\"wp-image-83781\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/contractor-challenges-team-meeting.jpg\" alt=\"Contractors Meeting to Solve Project Challenges\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/contractor-challenges-team-meeting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/contractor-challenges-team-meeting-300x190.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/contractor-challenges-team-meeting-768x485.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/contractor-challenges-team-meeting-710x449.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h3 id=\"h-financial-and-administrative-issues\" class=\"wp-block-heading\"><strong>Financial and Administrative Issues<\/strong><\/h3>\n\n<p>Late payments, material cost spikes, and inaccurate bids can derail cash flow. Tools like<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> Invoice Fly\u2019s Invoicing Software<\/a> help contractors automate billing and track expenses.<\/p>\n\n<h3 id=\"h-workforce-and-scheduling\" class=\"wp-block-heading\"><strong>Workforce and Scheduling<\/strong><\/h3>\n\n<p>Finding skilled subcontractors and coordinating multiple crews across job sites is difficult, particularly during labour shortages.<\/p>\n\n<h3 id=\"h-safety-and-compliance\" class=\"wp-block-heading\"><strong>Safety and Compliance<\/strong><\/h3>\n\n<p>Contractors are responsible for ensuring every job site meets OSHA standards and that all employees follow PPE protocols.<\/p>\n\n<h3 id=\"h-client-disputes-and-quality-concerns\" class=\"wp-block-heading\"><strong>Client Disputes and Quality Concerns<\/strong><\/h3>\n\n<p>Miscommunication can lead to disagreements over deadlines or workmanship. If problems arise, knowing what to do when a contractor does poor work is essential for both parties: document issues, reference the contract terms, and contact state licensing boards if needed.<\/p>\n\n<p>For more business guidance, see our <a href=\"https:\/\/invoicefly.com\/academy\/getting-paid-freelancers-contractors-guide\/\">Getting Paid Guide For Freelancers &amp; Contractors<\/a> and<a href=\"https:\/\/invoicefly.com\/academy\/invoicing-mistakes\/\"> Invoicing Mistakes<\/a>.<\/p>\n\n<h2 id=\"h-ready-to-become-a-contractor\" class=\"wp-block-heading\"><strong>Ready To Become a Contractor?<\/strong><\/h2>\n\n<p>Contractors are considered the backbone of the building industry; managing people, materials, and budgets to bring projects to life. From mechanical contractors ensuring HVAC efficiency to defense contractors supporting national infrastructure, their work shapes everything we build and use.<\/p>\n\n<p>To succeed, today\u2019s contractors must combine technical knowledge, financial discipline, and strong communication \u2014 and adopt tools that streamline their operations.Send professional invoices in minutes using the<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\"> Free Invoice Generator<\/a> and keep every project organised from bid to completion.<\/p>\n<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-icon\"><br \/>\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span><br \/>\n\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db02611 e-flex e-con-boxed e-con e-parent\" data-id=\"db02611\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39f109a3 elementor-widget elementor-widget-heading\" data-id=\"39f109a3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Contractors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c4e0c35 e-flex e-con-boxed e-con e-parent\" data-id=\"1c4e0c35\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76f9a027 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"76f9a027\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69cf02d02f3a6\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-76f9a027\">\n                        <a href=\"#collapse-8065b3c69cf02d02f3a6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69cf02d02f3a6\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69cf02d02f3a6\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What are the main duties of a contractor?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69cf02d02f3a6\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-76f9a027\" data-parent=\"#accordion-69cf02d02f3a6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Planning, managing, and executing construction or service projects while coordinating subcontractors, permits, materials, and client communication.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-76f9a027\">\n                        <a href=\"#collapse-d5b379969cf02d02f3a6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969cf02d02f3a6\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969cf02d02f3a6\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Do contractors make a lot of money?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969cf02d02f3a6\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-76f9a027\" data-parent=\"#accordion-69cf02d02f3a6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Experienced contractors can earn between $60,000 \u2013 $150,000 per year, depending on location and specialisation. Government and defense contractors may earn more due to contract scale and security clearance.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-76f9a027\">\n                        <a href=\"#collapse-cd09c8369cf02d02f3a6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369cf02d02f3a6\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369cf02d02f3a6\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How risky is being a contractor?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369cf02d02f3a6\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-76f9a027\" data-parent=\"#accordion-69cf02d02f3a6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Moderately risky considering exposure to accidents, market fluctuations, and delayed payments. Proper insurance and detailed contracts minimise risks.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-76f9a027\">\n                        <a href=\"#collapse-460c24b69cf02d02f3a6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69cf02d02f3a6\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69cf02d02f3a6\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Are contractors hourly or salary?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69cf02d02f3a6\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-76f9a027\" data-parent=\"#accordion-69cf02d02f3a6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Most are independent and paid by project or milestone, though some company-employed contractors receive salaries.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-76f9a027\">\n                        <a href=\"#collapse-10f451369cf02d02f3a6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369cf02d02f3a6\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369cf02d02f3a6\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How are contractors paid?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369cf02d02f3a6\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-76f9a027\" data-parent=\"#accordion-69cf02d02f3a6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Through invoices tied to project stages, fixed-price agreements, or hourly billing.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-76f9a027\">\n                        <a href=\"#collapse-e654b2569cf02d02f3a6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-e654b2569cf02d02f3a6\" aria-expanded=\"false\" aria-controls=\"Collapse-e654b2569cf02d02f3a6\">\n                            \n                            <span class=\"ekit-accordion-title\">6. What to do when a contractor does poor work?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-e654b2569cf02d02f3a6\" class=\" collapse\" aria-labelledby=\"primaryHeading-5-76f9a027\" data-parent=\"#accordion-69cf02d02f3a6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Document deficiencies, withhold final payment until resolved, and contact licensing authorities if necessary.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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In simple terms, a contractor is the professional who plans, coordinates, and delivers a project \u2014 translating blueprints into [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":83783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[171,162,156,157],"tags":[],"ppma_author":[101],"class_list":["post-83782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-contracting","category-industries","category-manage-your-business","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Does a Contractor Do? Roles, Skills &amp; How To Become One &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what contractors do, main responsibilities, income potential, and the steps to get licensed and start your own contracting business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/que-hace-un-contratista\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does a Contractor Do? 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/83782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=83782"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/83782\/revisions"}],"predecessor-version":[{"id":88638,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/83782\/revisions\/88638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/83783"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=83782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=83782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=83782"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=83782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}