{"id":84318,"date":"2025-11-13T11:51:36","date_gmt":"2025-11-13T10:51:36","guid":{"rendered":"https:\/\/invoicefly.com\/?p=84318"},"modified":"2026-02-13T11:42:49","modified_gmt":"2026-02-13T10:42:49","slug":"partes-interesadas-significado","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/stakeholders-meaning\/","title":{"rendered":"\u00bfQu\u00e9 es una parte interesada? Definici\u00f3n, tipos y ejemplos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"84318\" class=\"elementor elementor-84318\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dcfb4c9 e-flex e-con-boxed e-con e-parent\" data-id=\"3dcfb4c9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0dbd63 elementor-widget elementor-widget-text-editor\" data-id=\"5b0dbd63\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>A stakeholder is any individual or group that has an interest or influence in a company\u2019s actions, goals, or outcomes. Stakeholders can include employees, investors, customers, suppliers, government agencies, or even local communities.<\/p>\n\n<p>Understanding stakeholders&#8217; meaning in business helps businesses make better decisions, build stronger relationships, and achieve long-term success.<\/p>\n\n<p>In this guide, we\u2019ll explain what a stakeholder is, the main types of stakeholders in business and projects, and show real-world examples of how they shape results.<\/p>\n\n<p><\/p>\n\n<h2 id=\"h-what-is-a-stakeholder\" class=\"wp-block-heading\"><strong>What Is a Stakeholder?<\/strong><\/h2>\n\n<p>According to <a href=\"https:\/\/www.law.cornell.edu\/wex\/stakeholder\" target=\"_blank\" rel=\"noreferrer noopener\">Cornell Law School\u2019s Legal Information Institute<\/a>, a stakeholder is any person or entity that has a legitimate interest\u2014financial or otherwise\u2014in the activities of an organization. In simple business terms, a stakeholder is anyone who can affect a business or project, or is affected by it. That includes people inside the company or organization and people outside it. If your decisions change their work, income, safety, or community, they are a stakeholder.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Stakeholders vs. Shareholders<\/strong><\/h3>\n\n<p>These terms sound similar but mean different things. Let\u2019s take a closer look:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A <strong>shareholder<\/strong> owns stock in a company and is mainly focused on financial returns.<\/li>\n\n<li>A <strong>stakeholder<\/strong> may or may not own stock. They care about the company\u2019s results, but also about jobs, service quality, ethics, safety, the environment, and long-term impact.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>How stakeholders influence outcomes<\/strong><\/h3>\n\n<p>Stakeholders shape decisions through feedback, expectations, regulations, buying choices, and funding. For example, employees influence quality and speed, customers decide what sells, and regulators set legal limits that guide operations.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-84320\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/stakeholder-meeting-discussion.jpg\" alt=\"Business team discussing stakeholder roles\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/stakeholder-meeting-discussion.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/stakeholder-meeting-discussion-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/stakeholder-meeting-discussion-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/stakeholder-meeting-discussion-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-why-stakeholders-matter-in-business-and-projects\" class=\"wp-block-heading\"><strong>Why Stakeholders Matter in Business and Projects<\/strong><\/h2>\n\n<p>Understanding your stakeholders gives you a competitive edge. It helps you set realistic goals, spot risks early, and choose strategies that work for everyone involved. It also helps you set up a solid <a href=\"https:\/\/invoicefly.com\/academy\/business-structure\/\">business structure<\/a> to determine which stakeholders have formal decision-making authority and how responsibilities are distributed.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Where stakeholders matter most<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Decision-making and strategy.<\/strong> Leaders rely on stakeholder input to set priorities, manage budgets, and choose trade-offs.<\/li>\n\n<li><strong>Project planning and delivery.<\/strong> Clear communication with stakeholders prevents scope creep, missed deadlines, and rework.<\/li>\n\n<li><strong>Reputation and compliance.<\/strong> Trust from customers, regulators, and communities reduces friction and protects the brand.<\/li>\n\n<li><strong>Performance and results.<\/strong> Engaged employees, aligned suppliers, and loyal customers create better outcomes.<\/li>\n<\/ul>\n\n<h3 id=\"h-real-world-examples-of-stakeholders\" class=\"wp-block-heading\"><strong>Real-world examples<\/strong> of stakeholders<\/h3>\n\n<p>Sarah runs a small construction company in Austin. When she started a new housing project, she met with neighbors early to address concerns about noise and traffic. By listening to these community stakeholders, she adjusted her work hours and avoided delays from complaints. She also improved her <a href=\"https:\/\/invoicefly.com\/academy\/contractor-cash-flow-management\/\">contractor cash flow management<\/a> by setting clear payment expectations with all project stakeholders from the start. The project finished on time, and she even got referrals from grateful neighbors.<\/p>\n\n<p>Marcus manages a software team. Before launching a new feature, he gathered input from users, developers, and the support team. The users wanted simpler navigation. The developers needed more time for testing. The support team wanted better documentation. By balancing these stakeholder needs, Marcus delivered a feature that worked well and didn&#8217;t overwhelm his support staff.<\/p>\n\n<p>Quick win! Clear stakeholder communication supports better project outcomes. You can track metrics and share updates with <a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\">Business Reports<\/a>.<\/p>\n\n<h2 id=\"h-types-of-stakeholders\" class=\"wp-block-heading\"><strong>Types of Stakeholders<\/strong><\/h2>\n\n<p>Stakeholders are often grouped by how close they are to your business and how directly they feel the results.<\/p>\n\n<h3 id=\"h-internal-stakeholders\" class=\"wp-block-heading\"><strong>Internal stakeholders<\/strong><\/h3>\n\n<p>People inside the organization with day-to-day influence.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Employees.<\/strong> Deliver products and services, protect quality, and innovate.<\/li>\n\n<li><strong>Managers.<\/strong> Set goals, allocate resources, and coordinate teams.<\/li>\n\n<li><strong>Owners and founders.<\/strong> Provide direction and accept risk.<\/li>\n\n<li><strong>Board members.<\/strong> Oversee strategy and hold leadership accountable.<\/li>\n<\/ul>\n\n<h3 id=\"h-external-stakeholders\" class=\"wp-block-heading\"><strong>External stakeholders<\/strong><\/h3>\n\n<p>People or groups outside the organization who still have a stake in outcomes.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Customers.<\/strong> Expect value, reliability, and support.<\/li>\n\n<li><strong>Suppliers and partners.<\/strong> Depend on fair terms and steady demand.<\/li>\n\n<li><strong>Investors and lenders.<\/strong> Expect returns and timely reporting. Many review your <a href=\"https:\/\/invoicefly.com\/academy\/income-statement\/\">income statement<\/a> and <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-balance-sheet\/\">balance sheet<\/a> regularly to assess company health.<\/li>\n\n<li><strong>Government and regulators.<\/strong> Enforce laws and standards.<\/li>\n\n<li><strong>Communities and NGOs.<\/strong> Focus on social responsibility, jobs, safety, and environmental impact.<\/li>\n\n<li><strong>Media and industry groups.<\/strong> Influence public perception.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-84321\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/community-stakeholders-engagement.jpg\" alt=\"Community stakeholders collaborating on a project\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/community-stakeholders-engagement.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/community-stakeholders-engagement-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/community-stakeholders-engagement-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/community-stakeholders-engagement-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h3 id=\"h-primary-vs-secondary-stakeholders\" class=\"wp-block-heading\"><strong>Primary vs. Secondary Stakeholders<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Primary stakeholders<\/strong> are directly affected by your results. This includes employees, customers, and owners. If your business stops operating, primary stakeholders feel it immediately.<\/li>\n\n<li><strong>Secondary stakeholders<\/strong> are indirectly affected. This includes local communities, media, or advocacy groups. They may not depend on your business for their livelihood, but your decisions still impact them.<\/li>\n<\/ul>\n\n<p>Balancing needs between internal and external groups is part of responsible growth. Ignoring either side creates problems that can get expensive fast.<\/p>\n\n<h2 id=\"h-how-to-identify-and-manage-stakeholders\" class=\"wp-block-heading\"><strong>How to Identify and Manage Stakeholders<\/strong><\/h2>\n\n<p>Good stakeholder management follows a simple cycle: identify, analyze, plan, engage, and review.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>1) Identify stakeholders<\/strong><\/h3>\n\n<p>List everyone who is affected by the project or company decisions, or who can influence them.<\/p>\n\n<p>Ask the following questions:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Who pays?<\/li>\n\n<li>Who uses what?<\/li>\n\n<li>Who approves?<\/li>\n\n<li>Who supplies?<\/li>\n\n<li>Who regulates?<\/li>\n\n<li>Who may object?<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>2) Analyze interests and influence<\/strong><\/h3>\n\n<p>For each stakeholder, note what they want, what they fear, how much impact they can have, and how much they care about outcomes.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>3) Prioritize with a stakeholder map<\/strong><\/h3>\n\n<p>Create a quick two-by-two chart:<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Influence<\/strong><\/td>\n<td><strong>Interest<\/strong><\/td>\n<td><strong>What to do<\/strong><\/td>\n<\/tr>\n<tr>\n<td>High<\/td>\n<td>High<\/td>\n<td>Manage closely. Meet regularly and involve them in key decisions.<\/td>\n<\/tr>\n<tr>\n<td>High<\/td>\n<td>Low<\/td>\n<td>Keep satisfied. Share high-level updates and ask for input at milestones.<\/td>\n<\/tr>\n<tr>\n<td>Low<\/td>\n<td>High<\/td>\n<td>Keep informed. Send clear updates and provide ways to ask questions.<\/td>\n<\/tr>\n<tr>\n<td>Low<\/td>\n<td>Low<\/td>\n<td>Monitor. Share periodic summaries or dashboards.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>4) Plan engagement<\/strong><\/h3>\n\n<p>Decide who communicates, how often, and in what format. Choose simple tools: email updates, short meetings, roadmaps, and dashboards. Set ground rules for feedback and decision rights.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>5) Engage and review<\/strong><\/h3>\n\n<p>Follow the plan, collect feedback, adjust when conditions change, and document lessons learned.<\/p>\n\n<h3 id=\"h-helpful-tools-for-stakeholder-management\" class=\"wp-block-heading\"><strong>Helpful tools<\/strong> for stakeholder management<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>A simple stakeholder registry with names, roles, interests, influence level, and preferred communication.<\/li>\n\n<li>A stakeholder map to guide where you spend time.<\/li>\n\n<li>Status dashboards that show scope, schedule, budget, and risks in one page.<\/li>\n\n<li>A <a href=\"https:\/\/invoicefly.com\/product\/client-portal\/\">client portal <\/a>to share files and updates securely with external stakeholders.\u00a0<\/li>\n<\/ul>\n\n<p>Tip! For legal templates or documentation related to stakeholder agreements, <a href=\"https:\/\/legal-resources.uslegalforms.com\/s\/stakeholders\" target=\"_blank\" rel=\"noreferrer noopener\">US Legal Forms<\/a> offers helpful starting points for compliance and formal contracts.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"560\" class=\"wp-image-84323\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/stakeholder-map-presentation.jpg\" alt=\"Project manager presenting stakeholder map\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/stakeholder-map-presentation.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/stakeholder-map-presentation-300x168.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/stakeholder-map-presentation-768x430.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/stakeholder-map-presentation-710x398.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-examples-of-stakeholders-in-different-industries\" class=\"wp-block-heading\"><strong>Examples of Stakeholders in Different Industries<\/strong><\/h2>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Industry<\/strong><\/td>\n<td><strong>Key stakeholders<\/strong><\/td>\n<td><strong>How they shape outcomes<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Construction<\/strong><\/td>\n<td>Clients, contractors, subcontractors, inspectors, local government, neighbors<\/td>\n<td>Permits and inspections drive timelines. Community feedback affects traffic plans and noise rules.<\/td>\n<\/tr>\n<tr>\n<td><strong>Healthcare<\/strong><\/td>\n<td>Patients, clinicians, insurers, hospital administrators, regulators<\/td>\n<td>Patient safety and privacy rules guide processes. Payers influence which treatments are covered.<\/td>\n<\/tr>\n<tr>\n<td><strong>Software<\/strong><\/td>\n<td>Users, product managers, developers, support teams, investors, regulators<\/td>\n<td>User feedback shapes features. Privacy laws shape data practices. Investors influence release pacing.<\/td>\n<\/tr>\n<tr>\n<td><strong>Education<\/strong><\/td>\n<td>Students, teachers, parents, school boards, government agencies<\/td>\n<td>Standards and testing guide curriculum. Parent feedback influences programs and schedules.<\/td>\n<\/tr>\n<tr>\n<td><strong>Tourism<\/strong><\/td>\n<td>Travelers, hotels, local businesses, government, environmental groups<\/td>\n<td>Seasonal demand changes staffing. Community and park rules guide sustainability.<\/td>\n<\/tr>\n<tr>\n<td><strong>Manufacturing<\/strong><\/td>\n<td>Workers, suppliers, distributors, regulators, local communities<\/td>\n<td>Safety standards, supply chain timing, and environmental rules guide operations.<\/td>\n<\/tr>\n<tr>\n<td><strong>Retail<\/strong><\/td>\n<td>Customers, staff, landlords, suppliers, local authorities<\/td>\n<td>Foot traffic, pricing, and returns policies shape store success and community relations.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p>Across industries, success depends on aligning interests and communicating clearly. When stakeholders feel heard and informed, projects move faster and face fewer surprises.<\/p>\n\n<h2 id=\"h-stakeholder-engagement-tips-and-templates\" class=\"wp-block-heading\"><strong>Stakeholder Engagement Tips and Templates<\/strong><\/h2>\n\n<p>Take a look at the tips below for successful stakeholder engagement.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Set clear expectations<\/strong><\/h3>\n\n<p>Define goals, timelines, decision owners, and what \u201cdone\u201d looks like. Misunderstandings shrink when expectations are written and shared.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Use simple, repeatable formats<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>A one-page status report with wins, risks, next steps, and dates.<\/li>\n\n<li>A monthly <a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\">Business Reports<\/a> snapshot to show trends and progress.<\/li>\n\n<li>A shared issues log with owners and due dates to create accountability.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Make feedback easy<\/strong><\/h3>\n\n<p>Offer short surveys, office hours, or a shared inbox. Invite specific input on the parts stakeholders know best, such as usability for customers or compliance for regulators.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Document decisions<\/strong><\/h3>\n\n<p>Record what was decided, who approved it, and why. This protects the project when staff changes or memories fade. Good <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">small business bookkeeping<\/a> practices extend to documenting stakeholder decisions and commitments.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Close the loop<\/strong><\/h3>\n\n<p>Tell stakeholders how their feedback changed the plan. Appreciation builds trust and encourages thoughtful input next time.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-84328\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/company-stakeholder-review.jpg\" alt=\"Executives reviewing stakeholder reports\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/company-stakeholder-review.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/company-stakeholder-review-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/company-stakeholder-review-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/company-stakeholder-review-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-why-understanding-stakeholders-reduces-risk\" class=\"wp-block-heading\"><strong>Why Understanding Stakeholders Reduces Risk<\/strong><\/h2>\n\n<p>Many project failures happen because of people problems, not technical issues. Unclear expectations, confused roles, and poor communication cause delays and budget overruns. A simple stakeholder plan prevents common problems:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Scope creep.<\/strong> Early alignment on goals prevents endless additions to your project.<\/li>\n\n<li><strong>Budget surprises.<\/strong> Regular updates help leaders adjust resources before small problems become big ones. Tracking your <a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\">gross profit vs net profit<\/a> helps stakeholders understand true profitability.<\/li>\n\n<li><strong>Regulatory setbacks.<\/strong> Early review with compliance teams avoids expensive late changes.<\/li>\n\n<li><strong>Customer complaints.<\/strong> Testing with real users finds issues when they&#8217;re cheap to fix.<\/li>\n\n<li><strong>Team burnout.<\/strong> When people feel included and informed, morale stays strong and turnover drops.<\/li>\n<\/ul>\n\n<p>Understanding stakeholder meaning in your specific context helps you avoid these pitfalls. Whether you&#8217;re in healthcare, construction, software development, or any other field, the principles stay the same.<\/p>\n\n<p>If you need to share updates with different groups quickly, use <a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\">Business Reports<\/a> to create clean, branded summaries that are easy to understand.<\/p>\n\n<h2 id=\"h-final-thoughts-about-stakeholders\" class=\"wp-block-heading\"><strong>Final Thoughts About Stakeholders<\/strong><\/h2>\n\n<p>Now that you understand the meaning of stakeholders and can identify them clearly, you&#8217;ll be better equipped to understand what matters to them and communicate consistently. This approach reduces risk and improves outcomes across your business.<\/p>\n\n<p>Whether you&#8217;re launching a product, managing a construction project, improving a business process, or running marketing campaigns, a simple stakeholder plan keeps you focused on what matters. Start with a list of who&#8217;s affected. Create a basic map showing their influence and interest. Set a schedule for updates. Keep good notes on decisions and feedback. The payoff is smoother work, stronger relationships, and better results for everyone involved.<\/p>\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-660833b1 e-flex e-con-boxed e-con e-parent\" data-id=\"660833b1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-571ec34 elementor-widget elementor-widget-heading\" data-id=\"571ec34\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Stakeholders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc1e748 e-flex e-con-boxed e-con e-parent\" data-id=\"6dc1e748\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4533f elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"2e4533f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0305933947\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-2e4533f\">\n                        <a href=\"#collapse-8065b3c69d0305933947\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0305933947\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0305933947\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What are the 4 types of stakeholders?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0305933947\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-2e4533f\" data-parent=\"#accordion-69d0305933947\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            The main types are internal, external, primary, and secondary stakeholders. Each group plays a different role in supporting or influencing a business.                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-2e4533f\">\n                        <a href=\"#collapse-d5b379969d0305933947\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d0305933947\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d0305933947\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Who is an example of a stakeholder?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d0305933947\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-2e4533f\" data-parent=\"#accordion-69d0305933947\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Employees, customers, suppliers, investors, or local communities are all examples of stakeholders.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-2e4533f\">\n                        <a href=\"#collapse-cd09c8369d0305933947\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d0305933947\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d0305933947\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Why are employees called stakeholders?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d0305933947\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-2e4533f\" data-parent=\"#accordion-69d0305933947\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Because their jobs, income, and workplace well-being are directly affected by how the company performs.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-2e4533f\">\n                        <a href=\"#collapse-460c24b69d0305933947\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d0305933947\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d0305933947\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What is another word for a stakeholder?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d0305933947\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-2e4533f\" data-parent=\"#accordion-69d0305933947\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Other terms include \u201cinterested party\u201d or \u201cparticipant,\u201d though \u201cstakeholder\u201d is the most common in business and project management.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-2e4533f\">\n                        <a href=\"#collapse-10f451369d0305933947\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d0305933947\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d0305933947\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is the role of a stakeholder?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d0305933947\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-2e4533f\" data-parent=\"#accordion-69d0305933947\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Stakeholders provide input, support, or resources and help guide business decisions that impact them.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-2e4533f\">\n                        <a href=\"#collapse-40bd1c969d0305933947\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-40bd1c969d0305933947\" aria-expanded=\"false\" aria-controls=\"Collapse-40bd1c969d0305933947\">\n                            \n                            <span class=\"ekit-accordion-title\">6. How do you identify stakeholders?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-40bd1c969d0305933947\" class=\" collapse\" aria-labelledby=\"primaryHeading-5-2e4533f\" data-parent=\"#accordion-69d0305933947\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>List everyone affected by your business or project, then map them by their level of influence and interest to prioritize communication and engagement.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What are the 4 types of stakeholders?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The main types are internal, external, primary, and secondary stakeholders. Each group plays a different role in supporting or influencing a business.\"}},{\"@type\":\"Question\",\"name\":\"2. Who is an example of a stakeholder?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Employees, customers, suppliers, investors, or local communities are all examples of stakeholders.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Why are employees called stakeholders?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Because their jobs, income, and workplace well-being are directly affected by how the company performs.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. 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In this guide, we\u2019ll explain [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":84337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,156],"tags":[],"ppma_author":[100],"class_list":["post-84318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal-taxes","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stakeholder Meaning: Definition, Types, and Examples &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what a stakeholder is, the main types in business and projects, and why they matter for decision-making and company success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/partes-interesadas-significado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Stakeholder? 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. Visit www.jenallerson.com to explore her portfolio and services.\",\"sameAs\":[\"https:\/\/www.jenallerson.com\",\"https:\/\/www.linkedin.com\/in\/jenallerson\/\"],\"gender\":\"Female\",\"award\":[\"MBA in Marketing & Economics\",\"Stockholm School of Economics\",\"Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration\",\"University of Illinois\",\"USA (Graduated in Top 10%\",\"2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)\"],\"knowsAbout\":[\"Creative Copywriting: Crafting brand messaging for ads\",\"websites\",\"blogs\",\"product descriptions\",\"social posts\",\"and scripts that inspire action. UX Writing: Developing intuitive microcopy\",\"onboarding flows\",\"and in-app messaging for seamless user experiences. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/84318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=84318"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/84318\/revisions"}],"predecessor-version":[{"id":88890,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/84318\/revisions\/88890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/84337"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=84318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=84318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=84318"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=84318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}