{"id":84365,"date":"2025-11-13T15:10:40","date_gmt":"2025-11-13T14:10:40","guid":{"rendered":"https:\/\/invoicefly.com\/?p=84365"},"modified":"2026-02-13T11:24:30","modified_gmt":"2026-02-13T10:24:30","slug":"ratio-deuda-fondos-propios","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/debt-to-equity-ratio\/","title":{"rendered":"Explicaci\u00f3n de la relaci\u00f3n entre deuda y fondos propios: F\u00f3rmula, c\u00e1lculo e interpretaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"84365\" class=\"elementor elementor-84365\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6652c359 e-flex e-con-boxed e-con e-parent\" data-id=\"6652c359\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ebaf53 elementor-widget elementor-widget-text-editor\" data-id=\"24ebaf53\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>The debt to equity ratio (often written D\/E) shows how much a company relies on borrowed money (debt) versus owner financing (equity). In plain terms, it answers: <em>\u201cFor every dollar owners put in, how many dollars did the company borrow?\u201d<\/em> Understanding this ratio helps owners, managers, and lenders judge financial leverage, risk, and room for growth.<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn what the debt to equity ratio means, the formula, how to calculate it step by step, how to interpret high and low values, and where typical ranges differ by industry. We\u2019ll also walk through examples and common mistakes to avoid.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-debt-to-equity-ratio\"><strong>What Is the Debt to Equity Ratio?<\/strong><\/h2>\n\n\n\n<p>The debt to equity ratio compares a company\u2019s interest-bearing debt to its shareholders\u2019 equity. It tells you how much financing comes from creditors versus owners.<\/p>\n\n\n\n<p>You\u2019ll find the inputs on the balance sheet:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Debt (interest-bearing): bank loans, bonds, notes payable, lines of credit, and finance lease liabilities (if material).<\/li>\n\n\n\n<li>Equity: what owners have after liabilities are paid (common stock, additional paid-in capital, retained earnings, minus treasury stock).<\/li>\n<\/ul>\n\n\n\n<p><strong>Quick note<\/strong>: \u201cEquity\u201d grows when you keep profits in the business (retained earnings) and when owners add more capital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-the-d-e-ratio-means\"><strong>What the D\/E Ratio Means<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ratio Value<\/strong><\/td><td><strong>What It Means<\/strong><\/td><td><strong>Implications<\/strong><\/td><\/tr><tr><td><strong>1.0<\/strong><\/td><td>Equal amounts of debt and equity<\/td><td>Balanced capital structure<\/td><\/tr><tr><td><strong>Below 1.0<\/strong><\/td><td>More equity than debt<\/td><td>Lower leverage, stronger cushion<\/td><\/tr><tr><td><strong>Above 1.0<\/strong><\/td><td>More debt than equity<\/td><td>Higher leverage; potential risk<\/td><\/tr><tr><td><strong>Very High (3.0 +)<\/strong><\/td><td>Heavily debt-financed<\/td><td>May tighten cash flow; investors wary<\/td><\/tr><tr><td><strong>Very Low (0.3 or less)<\/strong><\/td><td>Minimal debt usage<\/td><td>Very stable but may miss growth funded by cheap debt<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>There is no single &#8220;perfect&#8221; ratio for all businesses. The right range depends on your industry, business model, earnings stability, and growth plans.<\/p>\n\n\n\n<p><strong>Quick note:<\/strong> You may also see the \u201cequity to debt ratio\u201d (equity \u00f7 debt). It\u2019s the inverse, showing how much of your business is financed by owners rather than lenders.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/financial-team-discussion.jpg\" alt=\"Team discussing debt to equity ratio\" class=\"wp-image-84361\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/financial-team-discussion.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/financial-team-discussion-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/financial-team-discussion-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/financial-team-discussion-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-debt-to-equity-ratio\"><strong>How to Calculate Debt to Equity Ratio<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-formula-for-debt-to-equity-ratio\"><strong>Formula for Debt to Equity Ratio<\/strong><\/h3>\n\n\n\n<p><strong>Debt to Equity Ratio = Total Debt \u00f7 Total Equity<\/strong><\/p>\n\n\n\n<p>Where:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total Debt<\/strong> = interest-bearing short-term debt + long-term debt (include finance lease liabilities if material).<\/li>\n\n\n\n<li><strong>Total Equity<\/strong> = shareholders\u2019 equity (owner\u2019s equity for sole proprietors\/partnerships).<\/li>\n<\/ul>\n\n\n\n<p>Some analysts use <em>total liabilities<\/em> instead of debt, but that can overstate leverage. For small business analysis, stick to interest-bearing debt for clearer insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-debt-to-equity-ratio-step-by-step-calculation-example\">Debt to Equity Ratio <strong>Step-by-Step Calculation Example<\/strong><\/h3>\n\n\n\n<p><strong>Example A \u2014 Basic<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Short-term bank loan: $100,000<\/li>\n\n\n\n<li>Long-term loan: $500,000<\/li>\n\n\n\n<li>Total Equity: $400,000<\/li>\n<\/ul>\n\n\n\n<p>Debt = $100,000 + $500,000 = $600,000<\/p>\n\n\n\n<p>D\/E = $600,000 \u00f7 $400,000 = <strong>1.5<\/strong><\/p>\n\n\n\n<p><strong>Interpretation<\/strong>: the company uses $1.50 of debt for each $1.00 of equity. That\u2019s moderate to high leverage depending on the industry.<\/p>\n\n\n\n<p><strong>Example B \u2014 Including Finance Leases<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Short-term debt: $40,000<\/li>\n\n\n\n<li>Long-term debt: $160,000<\/li>\n\n\n\n<li>Finance lease liabilities: $50,000<\/li>\n\n\n\n<li>Equity: $300,000<\/li>\n<\/ul>\n\n\n\n<p>Debt = 40,000 + 160,000 + 50,000 = $250,000<\/p>\n\n\n\n<p>D\/E = $250,000 \u00f7 $300,000 = <strong>0.83<\/strong><\/p>\n\n\n\n<p><strong>Interpretation:<\/strong> below 1, meaning more equity than debt.<\/p>\n\n\n\n<p><strong>Tip:<\/strong> Keep your <a href=\"https:\/\/invoicefly.com\/academy\/journal-entries\/\">journal entries<\/a> and supporting documents tidy so the debt and equity numbers are easy to pull for reporting. If you need a refresher on recording transactions properly, review <a href=\"https:\/\/invoicefly.com\/academy\/accrual-basis-accounting\/\">accrual basis accounting<\/a> principles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/business-analyst-presentation.jpg\" alt=\"Business analyst explaining financial ratios\" class=\"wp-image-84362\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/business-analyst-presentation.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/business-analyst-presentation-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/business-analyst-presentation-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/business-analyst-presentation-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-interpreting-debt-to-equity-ratio\"><strong>Interpreting Debt to Equity Ratio<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-good-debt-to-equity-ratio\"><strong>What Is a Good Debt to Equity Ratio?<\/strong><\/h3>\n\n\n\n<p>A \u201cgood\u201d <strong>debt to equity ratio<\/strong> depends on your business type:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stable, asset-heavy sectors<\/strong> (utilities, telecom, manufacturing) tolerate higher D\/E. According to the <a href=\"https:\/\/www.ers.usda.gov\/topics\/farm-economy\/farm-sector-income-finances\/assets-debt-and-wealth\">US<\/a><a href=\"https:\/\/www.ers.usda.gov\/topics\/farm-economy\/farm-sector-income-finances\/assets-debt-and-wealth\" target=\"_blank\" rel=\"noreferrer noopener\">D<\/a><a href=\"https:\/\/www.ers.usda.gov\/topics\/farm-economy\/farm-sector-income-finances\/assets-debt-and-wealth\">A ERS<\/a>, successful farms balance debt and equity to fund capital while protecting earnings.<\/li>\n\n\n\n<li><strong>Cyclical or early-stage businesses<\/strong> (startups, retail) keep D\/E lower to weather downturns.<\/li>\n\n\n\n<li><strong>Service and software companies<\/strong> favor low leverage because they have lighter assets.<\/li>\n<\/ul>\n\n\n\n<p><strong>Rule of thumb:<\/strong> 0.5 \u2013 1.5 is common for many small businesses, but your ideal range should reflect <strong>margins<\/strong>, <strong>cash flow<\/strong>, and <strong>interest coverage<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-high-vs-low-ratios-and-business-implications\"><strong>High vs Low Ratios and Business Implications<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ratio Type<\/strong><\/td><td><strong>Pros<\/strong><\/td><td><strong>Cons<\/strong><\/td><\/tr><tr><td><strong>High D\/E<\/strong><\/td><td>&#8211; Cheaper debt can boost <strong>return on equity (ROE)<\/strong> if growth outpaces borrowing costs.- Allows expansion without giving up ownership.<\/td><td>&#8211; Higher risk if <strong>cash flow weakens<\/strong>.- Loan covenants may restrict flexibility.- Rising interest rates increase payment burden.<\/td><\/tr><tr><td><strong>Low D\/E<\/strong><\/td><td>&#8211; Greater <strong>resilience in downturns<\/strong>.- Easier to meet financial obligations.- More flexibility and liquidity.<\/td><td>&#8211; May be <strong>under-leveraged<\/strong>\u2014missing out on profitable growth if affordable debt is avoided.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Whether your business leans toward a high or low debt to equity ratio, the real insight comes from seeing how leverage interacts with your other financial metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-connect-the-dots-with-other-metrics\"><strong>Connect the Dots with Other Metrics<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interest coverage<\/strong> (EBIT \u00f7 interest expense) shows your ability to service debt.<\/li>\n\n\n\n<li><strong>Current ratio<\/strong> and <strong>working capital<\/strong> highlight short-term liquidity and day-to-day resilience.<\/li>\n\n\n\n<li><strong>WACC (weighted average cost of capital)<\/strong> reveals whether taking on more debt helps or hurts long-term value creation.<\/li>\n<\/ul>\n\n\n\n<p>By comparing these metrics side by side, you can tell if your leverage is <em>working for you<\/em> \u2014 driving growth efficiently \u2014 or <em>working against you<\/em> by adding unnecessary risk.<\/p>\n\n\n\n<p>Tip! For context on managing cash alongside leverage, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/contractor-cash-flow-management\/\">contractor cash flow management<\/a> and <a href=\"https:\/\/invoicefly.com\/academy\/calculate-cash-flow-formula\/\">calculate cash flow formula<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/corporate-finance-meeting.jpg\" alt=\"Corporate finance meeting on balance sheet\" class=\"wp-image-84363\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/corporate-finance-meeting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/corporate-finance-meeting-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/corporate-finance-meeting-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/corporate-finance-meeting-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-industry-and-company-specific-debt-to-equity-ratios\"><strong>Industry and Company-Specific Debt to Equity Ratios<\/strong><\/h2>\n\n\n\n<p>The ideal debt-to-equity (D\/E) ratio isn&#8217;t one-size-fits-all. It depends heavily on the industry&#8217;s business model, asset structure, and cash-flow stability.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Capital-intensive industries<\/strong> such as utilities, airlines, energy, and heavy manufacturing usually have higher D\/E ratios. These companies rely more on long-term borrowing to finance expensive assets, but they can safely do so because of predictable revenues and asset collateral. <a href=\"https:\/\/finance.yahoo.com\/news\/note-xcel-energy-inc-nasdaq-131413354.html\" target=\"_blank\" rel=\"noreferrer noopener\">Financial analysis from Yahoo Finance<\/a> shows how utility companies like Xcel Energy maintain elevated debt ratios due to stable cash flows from long-term contracts.<\/li>\n\n\n\n<li><strong>Asset-light sectors<\/strong> like software, technology, and professional services often maintain lower D\/E ratios, since they rely more on equity and operational cash flow rather than borrowing.<\/li>\n\n\n\n<li><strong>Retail and consumer businesses<\/strong> fall somewhere in between\u2014their leverage varies based on lease commitments, inventory levels, and brand maturity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-company-examples-of-d-e-ratio-apple-tesla-microsoft\"><strong>Company Examples of D\/E Ratio: Apple, Tesla, Microsoft<\/strong><\/h3>\n\n\n\n<p>Below are three directional snapshots of major tech companies that illustrate how capital structure choices can differ among large tech firms.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Company<\/strong><\/td><td><strong>D\/E Ratio&nbsp;<\/strong><\/td><td><strong>What It Means<\/strong><\/td><\/tr><tr><td><strong>Apple<\/strong><\/td><td><a href=\"https:\/\/www.gurufocus.com\/term\/debt-to-equity\/AAPL\" target=\"_blank\" rel=\"noreferrer noopener\">1.56<\/a><\/td><td>Moderately high leverage for a tech giant. Apple\u2019s massive share buybacks reduce equity, which inflates its D\/E ratio on paper. In reality, its strong cash reserves and top-tier credit rating offset much of the financial risk.<\/td><\/tr><tr><td><strong>Microsoft<\/strong><\/td><td><a href=\"https:\/\/www.gurufocus.com\/term\/debt-to-equity\/MSFT\" target=\"_blank\" rel=\"noreferrer noopener\">0.56<\/a><\/td><td>A conservative capital structure. Microsoft\u2019s recurring subscription revenue and enormous equity base allow it to maintain low leverage while funding growth internally.<\/td><\/tr><tr><td><strong>Tesla<\/strong><\/td><td><a href=\"https:\/\/www.gurufocus.com\/term\/debt-to-equity\/TSLA\" target=\"_blank\" rel=\"noreferrer noopener\">0.77<\/a><\/td><td>Low-to-moderate leverage. Tesla has paid down much of its early debt and now funds expansion largely through retained earnings and steady operating cash flow, signaling financial maturity.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Ratios reflect median data over the past 10 years (2015\u20132025). Always check the reporting period, as D\/E can shift with buybacks, retained earnings, new borrowing, and market valuation changes.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-context-matters\"><strong>Why Context Matters<\/strong><\/h3>\n\n\n\n<p>While tech leaders like Apple and Microsoft showcase disciplined capital structures, smaller firms and penny stocks tell a different story.<\/p>\n\n\n\n<p>Companies with market caps under $100 million often experience extreme D\/E fluctuations because of thin profit margins, short-term financing, or inconsistent cash flow. According to <a href=\"https:\/\/simplywall.st\/stocks\/us\/pharmaceuticals-biotech\/nasdaq-mnov\/medicinova\/news\/3-penny-stocks-with-market-caps-over-80m-to-consider\" target=\"_blank\" rel=\"noreferrer noopener\">Simply Wall St.<\/a>, such volatility can make debt ratios less reliable indicators of financial strength. For these businesses, cash flow trends and debt servicing ability matter more than the ratio itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaway\"><strong>Key Takeaway<\/strong><\/h3>\n\n\n\n<p>The \u201cright\u201d D\/E ratio depends on <strong>scale and sector<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Apple\u2019s higher ratio<\/strong> isn\u2019t inherently risky\u2014it reflects equity reduction, not instability.<\/li>\n\n\n\n<li><strong>Microsoft\u2019s low ratio<\/strong> signals financial resilience and flexibility.<\/li>\n\n\n\n<li><strong>Tesla\u2019s moderate leverage<\/strong> shows a balance between growth and discipline.<\/li>\n\n\n\n<li><strong>Penny stocks and early-stage firms<\/strong> need closer analysis beyond headline ratios, since one funding round or loss can dramatically distort the numbers.<\/li>\n<\/ul>\n\n\n\n<p>For a global comparison, see the <a href=\"https:\/\/www.oecd.org\/en\/data\/indicators\/financial-corporations-debt-to-equity-ratio.html\" target=\"_blank\" rel=\"noreferrer noopener\">OECD corporate debt-to-equity indicator<\/a>, which tracks leverage trends across countries and sectors.<\/p>\n\n\n\n<p><strong>Tip<\/strong>: If you calculate D\/E using total liabilities instead of interest-bearing debt, label it clearly as Liabilities-to-Equity. It will always read higher and isn\u2019t directly comparable to standard D\/E ratios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-d-e-ratio-mistakes-to-avoid\"><strong>Common D\/E Ratio Mistakes to Avoid<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Mistake<\/strong><\/td><td><strong>Why it&#8217;s a problem<\/strong><\/td><td><strong>Fix<\/strong><\/td><\/tr><tr><td>Using total liabilities instead of interest-bearing debt<\/td><td>Overstates leverage and skews comparisons<\/td><td>Use interest-bearing debt for operating analysis; if you use total liabilities, label it clearly<\/td><\/tr><tr><td>Mixing book and market values<\/td><td>Book equity \u2260 market cap; inconsistent bases distort ratios<\/td><td>Use book values from the same financial statement for both debt and equity<\/td><\/tr><tr><td>Ignoring lease liabilities<\/td><td>Finance\/operating leases can be significant debt-like obligations<\/td><td>Include lease liabilities where material<\/td><\/tr><tr><td>Negative equity cases<\/td><td>D\/E becomes meaningless or negative<\/td><td>Flag separately; analyze interest coverage, cash flow, and turnaround plan<\/td><\/tr><tr><td>Seasonal snapshots<\/td><td>Ratios swing with inventory and receivables<\/td><td>Compare trailing four quarters and seasonal averages<\/td><\/tr><tr><td>Not adjusting for one-offs<\/td><td>Large impairments or gains can distort equity<\/td><td>Note unusual items and review multi-period trends<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Understanding these mistakes helps you read an <a href=\"https:\/\/invoicefly.com\/academy\/income-statement\/\">income statement<\/a> and <a href=\"https:\/\/invoicefly.com\/academy\/profit-and-loss-statement\/\">profit and loss statement<\/a> more critically when assessing a company&#8217;s true leverage position.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-monitoring-debt-to-equity-ratio\"><strong>Benefits of Monitoring Debt to Equity Ratio<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear view of leverage<\/strong> to right-size borrowing and protect cash.<\/li>\n\n\n\n<li><strong>Better lender discussions<\/strong> with data on risk and coverage.<\/li>\n\n\n\n<li><strong>Early warning<\/strong> when margins tighten or rates rise.<\/li>\n\n\n\n<li><strong>Smarter capital planning:<\/strong> align D\/E with growth plans and WACC.<\/li>\n\n\n\n<li><strong>Cleaner reporting<\/strong> to investors, partners, and boards.<\/li>\n<\/ul>\n\n\n\n<p>Pair D\/E tracking with monthly closes, income statement reviews, and clean <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-balance-sheet\/\">balance sheet<\/a> reconciliations for a full picture. If your invoicing is a bottleneck, tighten terms with <a href=\"https:\/\/invoicefly.com\/academy\/invoice-payment-terms\/\">invoice payment terms<\/a> and use our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">Invoice Generator<\/a> to speed collections.<\/p>\n\n\n\n<p>Track your leverage alongside revenue and net income using <a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\">Business Reports<\/a> to see how your financial structure supports (or hinders) profitability.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/accountant-reviewing-reports.jpg\" alt=\"Accountant reviewing financial statements\" class=\"wp-image-84364\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/accountant-reviewing-reports.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/accountant-reviewing-reports-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/accountant-reviewing-reports-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/accountant-reviewing-reports-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quick-reference-variations-you-ll-see\"><strong>Quick Reference: Variations You\u2019ll See<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Debt-to-Equity (narrow):<\/strong> Interest-bearing debt \u00f7 Equity (best for operating leverage).<\/li>\n\n\n\n<li><strong>Liabilities-to-Equity (broad):<\/strong> Total liabilities \u00f7 Equity (shows all obligations).<\/li>\n\n\n\n<li><strong>Equity-to-Debt:<\/strong> Equity \u00f7 Debt (inverse; higher is less leveraged).<\/li>\n<\/ul>\n\n\n\n<p>Be consistent. If you change definitions, label your charts so comparisons remain fair.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-worked-examples-you-can-reuse\"><strong>Worked Examples You Can Reuse<\/strong><\/h2>\n\n\n\n<p><strong>Example 1 \u2014 Conservative structure<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Debt: $200,000<\/li>\n\n\n\n<li>Equity: $600,000<\/li>\n\n\n\n<li>D\/E = <strong>0.33<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Implication:<\/strong> Ample cushion; may have room for prudent borrowing if returns exceed borrowing cost.<\/p>\n\n\n\n<p><strong>Example 2 \u2014 Growth via leverage<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Debt: $1,200,000<\/li>\n\n\n\n<li>Equity: $800,000<\/li>\n\n\n\n<li>D\/E = <strong>1.50<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Implication:<\/strong> Higher leverage; check interest coverage and loan covenants.<\/p>\n\n\n\n<p><strong>Example 3 \u2014 Seasonal retailer<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Q2: Debt $700,000, Equity $500,000, D\/E = <strong>1.40<\/strong><\/li>\n\n\n\n<li>Q4: Debt $300,000, Equity $650,000, D\/E = <strong>0.46<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Implication:<\/strong> Track quarterly and use seasonal averages before making big decisions.<\/p>\n\n\n\n<p><strong>Example 4 \u2014 Negative equity caution<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Debt: $300,000<\/li>\n\n\n\n<li>Equity: \u2013$50,000<\/li>\n\n\n\n<li>D\/E: <strong>Not meaningful<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Implication:<\/strong> Focus on cash flow, interest coverage, and turnaround steps, not D\/E.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-d-e-connects-to-lenders-valuation-and-wacc\"><strong>How D\/E Connects to Lenders, Valuation, and WACC<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lenders<\/strong> favor predictable cash flows and reasonable D\/E; lower leverage can earn better rates.<\/li>\n\n\n\n<li><strong>Valuation<\/strong>: Capital structure influences discount rates. Too much debt can raise risk; too little may limit growth.<\/li>\n\n\n\n<li><strong>WACC<\/strong>: Debt is usually cheaper than equity (after tax), but adds risk. Aim for a mix that minimizes WACC <em>and keeps<\/em> risk acceptable.<\/li>\n<\/ul>\n\n\n\n<p>For practical planning, pair D\/E with profit trends and cash conversion cycle. Understanding <a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\">gross profit vs net profit helps<\/a> you see whether leverage is amplifying returns or just adding risk without reward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-about-the-debt-to-equity-ratio\"><strong>Conclusion About the Debt to Equity Ratio<\/strong><\/h2>\n\n\n\n<p>The debt to equity ratio is a simple but powerful snapshot of financial leverage. Use the formula (Debt \u00f7 Equity), keep inputs consistent, and compare across time and industry. High or low isn&#8217;t good or bad on its own\u2014the key is whether your ratio fits your business model, supports growth, and keeps risk in check.<\/p>\n\n\n\n<p>Build the habit: update D\/E monthly or quarterly, review alongside interest coverage, working capital, and cash flow, and document any one-time events. With a clear view of leverage, you&#8217;ll make smarter financing decisions and communicate more confidently with lenders and investors.<\/p>\n\n\n\n<p>Master the basics of <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">small business bookkeeping<\/a> to ensure your debt and equity figures are accurate and reliable for decision-making.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e17d05b e-flex e-con-boxed e-con e-parent\" data-id=\"7e17d05b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9713a83 elementor-widget elementor-widget-heading\" data-id=\"9713a83\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Debt to Equity Ratio<span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58dade75 e-flex e-con-boxed e-con e-parent\" data-id=\"58dade75\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39fbba50 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"39fbba50\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d125ec767c5\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-39fbba50\">\n                        <a href=\"#collapse-8065b3c69d125ec767c5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d125ec767c5\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d125ec767c5\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is the rule of thumb for debt-to-equity ratio?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d125ec767c5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-39fbba50\" data-parent=\"#accordion-69d125ec767c5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Many small businesses aim for 0.5\u20131.5, but the right level depends on your industry, earnings stability, and growth plans.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-39fbba50\">\n                        <a href=\"#collapse-d5b379969d125ec767c5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d125ec767c5\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d125ec767c5\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is a risky debt ratio?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d125ec767c5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-39fbba50\" data-parent=\"#accordion-69d125ec767c5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>When D\/E is well above peers and interest coverage is low (e.g., &lt;2x), lenders and investors may see higher risk.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-39fbba50\">\n                        <a href=\"#collapse-cd09c8369d125ec767c5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d125ec767c5\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d125ec767c5\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How do investors view debt-to-equity?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d125ec767c5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-39fbba50\" data-parent=\"#accordion-69d125ec767c5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>They weigh leverage against returns. Debt can boost ROE when used smartly, but adds downside risk if cash flow weakens.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-39fbba50\">\n                        <a href=\"#collapse-460c24b69d125ec767c5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d125ec767c5\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d125ec767c5\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is 0.75 a good debt-to-equity ratio?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d125ec767c5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-39fbba50\" data-parent=\"#accordion-69d125ec767c5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Often yes for many service and software firms, but always compare to industry peers and check interest coverage.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-39fbba50\">\n                        <a href=\"#collapse-10f451369d125ec767c5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d125ec767c5\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d125ec767c5\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is the optimal capital mix?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d125ec767c5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-39fbba50\" data-parent=\"#accordion-69d125ec767c5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It's the blend of debt and equity that supports growth while keeping WACC low and risk manageable. Optimize using your cost of debt, return on projects, and cash flow stability.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is the rule of thumb for debt-to-equity ratio?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Many small businesses aim for 0.5\u20131.5, but the right level depends on your industry, earnings stability, and growth plans.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What is a risky debt ratio?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>When D\/E is well above peers and interest coverage is low (e.g., &lt;2x), lenders and investors may see higher risk.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/84365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=84365"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/84365\/revisions"}],"predecessor-version":[{"id":88835,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/84365\/revisions\/88835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/84368"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=84365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=84365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=84365"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=84365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}