{"id":84511,"date":"2025-11-17T16:19:57","date_gmt":"2025-11-17T15:19:57","guid":{"rendered":"https:\/\/invoicefly.com\/?p=84511"},"modified":"2026-02-13T11:10:11","modified_gmt":"2026-02-13T10:10:11","slug":"que-hacen-los-contables","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/what-do-accountants-do\/","title":{"rendered":"\u00bfQu\u00e9 hacen los contables? C\u00f3mo ayudan a su empresa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"84511\" class=\"elementor elementor-84511\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d39ba35 e-flex e-con-boxed e-con e-parent\" data-id=\"4d39ba35\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282c34cb elementor-widget elementor-widget-text-editor\" data-id=\"282c34cb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>What do accountants do? In simple terms: they help you track money, stay compliant, and make smarter decisions. Accountants record income and expenses, prepare taxes, build reports, and guide your strategy so your contracting business runs smoothly. If you&#8217;ve ever wondered what does an accountant do day to day\u2014or which type you need\u2014this guide explains the core duties, skills, tools, and career paths in clear language.<\/p>\n\n\n\n<p>Keeping accurate records is essential for cash flow, taxes, and growth. If you&#8217;re just getting started, bookmark our pillar guide on <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">small-business bookkeeping<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-core-duties-of-an-accountant\"><strong>Core Duties of an Accountant<\/strong><\/h2>\n\n\n\n<p>Accountants do a lot more than &#8220;do taxes.&#8221; Their work spans bookkeeping, reporting, analysis, and controls that keep your business healthy.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/accountant-working-laptop.jpg\" alt=\"accountant working on a laptop\" class=\"wp-image-84512\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/accountant-working-laptop.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/accountant-working-laptop-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/accountant-working-laptop-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/accountant-working-laptop-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-financial-reporting-and-bookkeeping\"><strong>Financial reporting and bookkeeping<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Record transactions (sales, bills, payroll) using double-entry accounting and proper <a href=\"https:\/\/invoicefly.com\/academy\/journal-entries\/\">journal entries<\/a>. Modern accountants follow Generally Accepted Accounting Principles (GAAP) and use <a href=\"https:\/\/www.investopedia.com\/terms\/a\/accountant.asp\" target=\"_blank\" rel=\"noreferrer noopener\">standardized methods to ensure accuracy<\/a>.<\/li>\n\n\n\n<li>Reconcile bank and card statements.<\/li>\n\n\n\n<li>Prepare financial statements: <a href=\"https:\/\/invoicefly.com\/academy\/income-statement\/\">income statement<\/a>, <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-balance-sheet\/\">balance sheet<\/a>, and <a href=\"https:\/\/invoicefly.com\/academy\/calculate-cash-flow-formula\/\">cash flow statement<\/a>.<\/li>\n\n\n\n<li>Organize receipts and vendor invoices; create <a href=\"https:\/\/invoicefly.com\/academy\/expense-report\/\">expense reports<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tax-preparation-and-compliance\"><strong>Tax preparation and compliance<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>File federal, state, and local returns; estimate quarterly taxes for contractors.<\/li>\n\n\n\n<li>Track deductible expenses\u2014see our <a href=\"https:\/\/invoicefly.com\/academy\/tax-deductions-tips-for-small-businesses\/\">tax deductions tips for small businesses<\/a>.<\/li>\n\n\n\n<li>Help you choose between <a href=\"https:\/\/invoicefly.com\/academy\/1099-vs-w2-income\/\">1099 vs W-2 income<\/a> setups and keep records for audits.<\/li>\n\n\n\n<li>Set up <a href=\"https:\/\/invoicefly.com\/academy\/accrual-basis-accounting\/\">accrual basis accounting<\/a> if needed.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-budgeting-and-forecasting\"><strong>Budgeting and forecasting<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build budgets, rolling forecasts, and job-level profit estimates.<\/li>\n\n\n\n<li>Model &#8220;what-ifs&#8221; for hiring, equipment purchases, or pricing.<\/li>\n\n\n\n<li>Align payment timing with <a href=\"https:\/\/invoicefly.com\/academy\/invoice-payment-terms\/\">invoice payment terms<\/a> to smooth cash flow.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-auditing-and-internal-controls\"><strong>Auditing and internal controls<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create internal checks to prevent errors or fraud (approval workflows, document trails).<\/li>\n\n\n\n<li>Conduct internal reviews to ensure rules are followed and numbers are accurate.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-financial-analysis-for-decision-making\"><strong>Financial analysis for decision-making<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze margins, job profitability, and capacity; compare <a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\">gross profit vs net profit<\/a>.<\/li>\n\n\n\n<li>Price jobs correctly, track <a href=\"https:\/\/invoicefly.com\/academy\/calculate-billable-hours\/\">billable hours<\/a>, and evaluate financing options.<\/li>\n\n\n\n<li>Prepare packages for lenders\u2014see <a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-business-loans-for-small-businesses\/\">how to get business loans<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Tip<\/strong>! Want clean books without the stress? Generate invoices and track payments the easy way with our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">Invoice Generator<\/a>.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-skills-required\"><strong>Key Skills Required<\/strong><\/h2>\n\n\n\n<p>Great accountants blend technical skills with people skills:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accounting foundations:<\/strong> GAAP basics, double-entry, closing the books, <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-depreciation\/\"><strong>depreciation<\/strong><\/a>.<\/li>\n\n\n\n<li><strong>Analysis &amp; problem-solving:<\/strong> turning raw numbers into insights and action plans.<\/li>\n\n\n\n<li><strong>Attention to detail:<\/strong> spotting inconsistencies and missing documents.<\/li>\n\n\n\n<li><strong>Ethics &amp; confidentiality:<\/strong> protecting sensitive data.<\/li>\n\n\n\n<li><strong>Communication:<\/strong> explaining complex topics in plain English to owners and crews.<\/li>\n\n\n\n<li><strong>Tech literacy:<\/strong> using cloud tools, spreadsheets, and integrations (more on tools below).<\/li>\n<\/ul>\n\n\n\n<p>For deeper insights into career paths and job outlook, review the <a href=\"https:\/\/www.bls.gov\/ooh\/business-and-financial\/accountants-and-auditors.htm\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Bureau of Labor Statistics occupational outlook<\/a> for accountants and auditors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/tax-accounting-process.jpg\" alt=\"Tax accountant calculating finances\" class=\"wp-image-84513\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/tax-accounting-process.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/tax-accounting-process-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/tax-accounting-process-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/tax-accounting-process-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-accountants\"><strong>Types of Accountants<\/strong><\/h2>\n\n\n\n<p>Different credentials serve different needs. Here are the most common accountant types you\u2019ll encounter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-certified-public-accountant-cpa\"><strong>Certified Public Accountant (CPA)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Licensed experts who can represent you before the IRS, perform audits or reviews, and handle complex tax and financial reporting.<\/li>\n\n\n\n<li>Ideal for growing contractors who need assurance work, multi-state tax, or financing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-management-accountant\"><strong>Management Accountant<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focuses on internal performance: job costing, budgets, forecasts, and pricing.<\/li>\n\n\n\n<li>Helps owners make day-to-day decisions that raise profits and reduce waste.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-forensic-accountant\"><strong>Forensic Accountant<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investigates fraud, theft, or contract disputes.<\/li>\n\n\n\n<li>Useful when you suspect financial irregularities or need litigation support.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-staff-accountant\"><strong>Staff Accountant<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-house generalist handling daily bookkeeping, month-end closes, reconciliations, and reporting.<\/li>\n\n\n\n<li>A good fit when transactions grow and you need consistent internal capacity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tax-accountant\"><strong>Tax Accountant<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specializes in planning and filing: entity strategy, sales\/use tax, payroll tax, and contractor-specific deductions.<\/li>\n\n\n\n<li>Helps avoid penalties and maximize legal savings.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-chartered-accountant\"><strong>Chartered Accountant<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>International equivalent to CPAs in many countries<\/li>\n\n\n\n<li>Performs audit, tax, and advisory services with a chartered credential.<\/li>\n<\/ul>\n\n\n\n<p>Not sure which you need? Start with bookkeeping plus a tax pro, then add management accounting or a CPA as jobs scale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"659\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/team-accounting-meeting.jpg\" alt=\"accounting team in a meeting\" class=\"wp-image-84514\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/team-accounting-meeting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/team-accounting-meeting-300x198.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/team-accounting-meeting-768x506.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/team-accounting-meeting-710x468.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-become-an-accountant\"><strong>How to Become an Accountant<\/strong><\/h2>\n\n\n\n<p>If you\u2019re exploring accounting as a career\u2014or trying to understand what qualifies an accountant\u2014here\u2019s the typical path:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Education:<\/strong> Many roles require a bachelor\u2019s in accounting or related field; some states require 150 semester hours for CPA eligibility.<\/li>\n\n\n\n<li><strong>Certifications:<\/strong> CPA is the most recognized in the U.S. Other options include CMA (Certified Management Accountant) and CFE (Certified Fraud Examiner).<\/li>\n\n\n\n<li><strong>Experience:<\/strong> Internships and entry-level roles build practical skills in bookkeeping, month-end close, and audits.<\/li>\n\n\n\n<li><strong>Continuing education:<\/strong> Tax laws and standards change; pros keep learning through CPE credits.<\/li>\n<\/ol>\n\n\n\n<p>For a practical roundup of duties and career paths, see <a href=\"https:\/\/www.indeed.com\/career-advice\/careers\/what-does-an-accountant-do\">Indeed&#8217;s career overview<\/a> and this <a href=\"https:\/\/graduate.nichols.edu\/blog\/what-do-accountants-actually-do\/\" target=\"_blank\" rel=\"noreferrer noopener\">career explainer from Nichols College<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tools-and-tech-accountants-use\"><strong>Tools and Tech Accountants Use<\/strong><\/h2>\n\n\n\n<p>Modern accountants use cloud software and automations to speed up close cycles and reduce errors:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Tool Category<\/strong><\/td><td><strong>What It Does<\/strong><\/td><\/tr><tr><td>Invoicing &amp; AR<\/td><td>Create and send invoices, automate reminders, accept payments (see <a href=\"https:\/\/invoicefly.com\/academy\/how-to-write-an-invoice\/\">how to write an invoice<\/a>).<\/td><\/tr><tr><td>AP &amp; Expenses<\/td><td>Capture receipts, code purchases, and build <a href=\"https:\/\/invoicefly.com\/academy\/expense-report\/\">expense reports<\/a>.<\/td><\/tr><tr><td>General Ledger<\/td><td>Post entries, reconcile accounts, and finalize monthly closes.<\/td><\/tr><tr><td>Reporting Dashboards<\/td><td>View KPIs, trends, and job profitability; compare period-over-period results with <a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\">business reports<\/a>.<\/td><\/tr><tr><td>Client Collaboration<\/td><td>Share docs and approvals via a <a href=\"https:\/\/invoicefly.com\/product\/client-portal\/\">Client Portal<\/a>.<\/td><\/tr><tr><td>Time &amp; Projects<\/td><td>Log labor, track <a href=\"https:\/\/invoicefly.com\/academy\/calculate-billable-hours\/\">billable hours<\/a>, and assign costs to jobs.<\/td><\/tr><tr><td>Workflow Templates<\/td><td>Standardize close checklists, audit trails, and <a href=\"https:\/\/invoicefly.com\/academy\/journal-entries\/\">journal entries<\/a>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Good tech doesn\u2019t replace a pro, but it does give them better data, faster.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"662\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/forensic-accounting-investigation.jpg\" alt=\"forensic accountant going over documents\" class=\"wp-image-84515\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/forensic-accounting-investigation.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/forensic-accounting-investigation-300x199.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/forensic-accounting-investigation-768x508.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/forensic-accounting-investigation-710x470.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-accountants-help-contractors-day-to-day\"><strong>How Accountants Help Contractors Day to Day<\/strong><\/h2>\n\n\n\n<p>Beyond the software and spreadsheets, accountants provide hands-on support that directly impacts your bottom line. Here&#8217;s how they help contractors tackle real business challenges every week:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing jobs:<\/strong> combine labor, materials, overhead, and risk to set winning bids.<\/li>\n\n\n\n<li><strong>Cash flow planning:<\/strong> align billing schedules and deposits with <a href=\"https:\/\/invoicefly.com\/academy\/invoice-payment-terms\/\">invoice payment terms<\/a> so payroll and suppliers are covered. Manage the entire cycle with our guide to <a href=\"https:\/\/invoicefly.com\/academy\/contractor-cash-flow-management\/\">contractor cash flow management<\/a>.<\/li>\n\n\n\n<li><strong>Entity choice:<\/strong> guide you through <a href=\"https:\/\/invoicefly.com\/academy\/llc-vs-sole-proprietorship-for-contractors\/\">LLC vs. sole proprietorship<\/a> trade-offs.<\/li>\n\n\n\n<li><strong>Compliance:<\/strong> handle 1099s, payroll, and sales tax; understand the difference between <a href=\"https:\/\/invoicefly.com\/academy\/invoice-vs-receipt\/\">invoice vs receipt<\/a> documentation.<\/li>\n\n\n\n<li><strong>Financial clarity:<\/strong> explain variances, margins, and trends in plain language using your <a href=\"https:\/\/invoicefly.com\/academy\/profit-and-loss-statement\/\">profit and loss statement<\/a> and <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-balance-sheet\/\">balance sheet<\/a>. Track key metrics like <a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">assets and liabilities<\/a> and monitor your <a href=\"https:\/\/invoicefly.com\/academy\/liquidity-ratio\/\">liquidity ratio<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Ready for cleaner books and faster payments? Create beautiful invoices in minutes with our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">Invoice Generator<\/a>\u2014and keep your accountant happy. Need to document payments? Learn <a href=\"https:\/\/invoicefly.com\/academy\/how-to-write-receipt-of-payment\/\">how to write receipt of payment<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-your-accountant-is-a-strategic-partner\"><strong>Conclusion: Your Accountant Is a Strategic Partner<\/strong><\/h2>\n\n\n\n<p>So, what do accountants do? They keep your numbers accurate, your taxes correct, and your business decisions informed. Whether you hire a bookkeeper, tax pro, CPA, or management accountant, the right expert pays for themselves through fewer mistakes, better pricing, and stronger cash flow.<\/p>\n\n\n\n<p>With reliable reports and a trusted advisor, you&#8217;ll bid smarter, grow with confidence, and sleep better at night.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51416879 e-flex e-con-boxed e-con e-parent\" data-id=\"51416879\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64b92507 elementor-widget elementor-widget-heading\" data-id=\"64b92507\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Accountants<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2efdb95d e-flex e-con-boxed e-con e-parent\" data-id=\"2efdb95d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-398bf5bf elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"398bf5bf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d25f43762a2\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-398bf5bf\">\n                        <a href=\"#collapse-8065b3c69d25f43762a2\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d25f43762a2\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d25f43762a2\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Do accountants make a lot of money?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d25f43762a2\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-398bf5bf\" data-parent=\"#accordion-69d25f43762a2\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Compensation varies by location, role, and credential. CPAs and specialists (tax, audit, forensic) typically earn more than entry-level staff. See salary and outlook details from the <a href=\"https:\/\/www.bls.gov\/ooh\/business-and-financial\/accountants-and-auditors.htm\" target=\"_blank\" rel=\"noopener\">U.S. Bureau of Labor Statistics<\/a>.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-398bf5bf\">\n                        <a href=\"#collapse-d5b379969d25f43762a2\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d25f43762a2\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d25f43762a2\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Is an accountant a stressful job?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d25f43762a2\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-398bf5bf\" data-parent=\"#accordion-69d25f43762a2\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It can be during month-end close and tax season. Strong processes, calendars, and modern tools help manage the workload.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-398bf5bf\">\n                        <a href=\"#collapse-cd09c8369d25f43762a2\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d25f43762a2\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d25f43762a2\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is an accounting degree worth it?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d25f43762a2\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-398bf5bf\" data-parent=\"#accordion-69d25f43762a2\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>If you enjoy numbers and problem-solving, yes. A degree opens doors to staff roles, and further credentials (like CPA or CMA) can boost pay and responsibility. Explore paths at <a href=\"https:\/\/www.accounting.com\/careers\/overview\/\" target=\"_blank\" rel=\"noopener\">Accounting.com<\/a>.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-398bf5bf\">\n                        <a href=\"#collapse-460c24b69d25f43762a2\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d25f43762a2\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d25f43762a2\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Are accountants really in demand?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d25f43762a2\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-398bf5bf\" data-parent=\"#accordion-69d25f43762a2\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes. Businesses need accurate reporting and tax compliance, and many firms are hiring for both in-house and remote roles. The <a href=\"https:\/\/www.bls.gov\/ooh\/business-and-financial\/accountants-and-auditors.htm\">BLS provides current job outlook data<\/a>.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-398bf5bf\">\n                        <a href=\"#collapse-10f451369d25f43762a2\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d25f43762a2\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d25f43762a2\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Do accountants need a degree?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d25f43762a2\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-398bf5bf\" data-parent=\"#accordion-69d25f43762a2\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Most full-time roles require a bachelor's. CPAs must meet state education and exam requirements. Some bookkeeping roles emphasize experience plus software skills.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Do accountants make a lot of money?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Compensation varies by location, role, and credential. CPAs and specialists (tax, audit, forensic) typically earn more than entry-level staff. See salary and outlook details from the <a href=\\\"https:\/\/www.bls.gov\/ooh\/business-and-financial\/accountants-and-auditors.htm\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">U.S. Bureau of Labor Statistics<\/a>.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. 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If you&#8217;ve ever wondered what does an accountant do day to day\u2014or which type you need\u2014this guide explains [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":84518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[100],"class_list":["post-84511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Do Accountants Do? Tasks, Skills, and Accountant Types &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what accountants do for contractors, handling finances, taxes, and bookkeeping to keep your business running smoothly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/que-hacen-los-contables\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Do Accountants Do? 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/84511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=84511"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/84511\/revisions"}],"predecessor-version":[{"id":88801,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/84511\/revisions\/88801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/84518"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=84511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=84511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=84511"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=84511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}