{"id":84696,"date":"2025-11-24T16:55:15","date_gmt":"2025-11-24T15:55:15","guid":{"rendered":"https:\/\/invoicefly.com\/?p=84696"},"modified":"2026-03-10T21:14:54","modified_gmt":"2026-03-10T20:14:54","slug":"que-es-un-dividendo","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/what-is-a-dividend\/","title":{"rendered":"\u00bfQu\u00e9 es un dividendo? Gu\u00eda completa para inversores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"84696\" class=\"elementor elementor-84696\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea06bc5 e-flex e-con-boxed e-con e-parent\" data-id=\"4ea06bc5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e92fe elementor-widget elementor-widget-text-editor\" data-id=\"c2e92fe\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; letter-spacing: inherit; text-align: inherit; text-transform: inherit;\">A dividend is what we call a portion of a company&#8217;s earnings that is distributed to shareholders periodically. It is an amount meant to reward shareholders for investments approved by the company&#8217;s board of directors and dividends are a way for shareholders to make money from investments without selling their shares. Dividends are typically paid out in cash directly into a brokerage account, though they can also be paid in the form of additional shares of stock.<\/span><\/p>\n<p><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; letter-spacing: inherit; text-align: inherit; text-transform: inherit;\">Dividends are a way for the company to reward shareholders for their investments. People often view divdends as a sign of a company&#8217;s financial health, stability, and a way to set\u00a0<\/span>positive\u00a0<span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; letter-spacing: inherit; text-align: inherit; text-transform: inherit;\">expectations for<\/span><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; letter-spacing: inherit; text-align: inherit; text-transform: inherit;\">\u00a0future earnings from the investment.<\/span><\/p>\n<p><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; letter-spacing: inherit; text-align: inherit; text-transform: inherit;\">Regular dividends are usually paid to shareholders on a quarterly basis. However, they can also be paid annually, semi-annually, or monthly.\u00a0<\/span><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; letter-spacing: inherit; text-align: inherit; text-transform: inherit;\">Dividends are not guaranteed; a company may cut or cancel them at any time.<\/span><\/p>\n<p><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; letter-spacing: inherit; text-align: inherit; text-transform: inherit;\">The most common type of dividend is a cash dividend, which is paid directly to shareholders, but there are also other types of dividends, like stock dividends, where a<\/span><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; letter-spacing: inherit; text-align: inherit; text-transform: inherit;\">dditional shares are given to shareholders instead of cash, s<\/span><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; letter-spacing: inherit; text-align: inherit; text-transform: inherit;\">pecial dividends, which are a one-time, often large, payment, sometimes due to earnings that are higher than expected. The final type of dividend is the so-called p<\/span><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; letter-spacing: inherit; text-align: inherit; text-transform: inherit;\">referred dividend, which are fixed payments to preferred stockholders.<\/span><\/p>\n<p>In this guide, we will take a closer look at these types of dividends and learn all about what dividends are, how companies pay them, how to calculate dividend yield, and how to choose strong dividend stocks.<\/p>\n<p><\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/receiving-a-dividend-payment.jpg\" alt=\"Investor receiving dividend payment\" \/><\/figure>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>What Is a Dividend?<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>A dividend is a payment that a company gives to its shareholders, usually from net profits. After a business pays its operating expenses, salaries, and investments for growth, it may distribute part of its remaining earnings to shareholders.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Most U.S. companies that pay dividends do so quarterly, but some pay monthly or annually. Well-established companies\u2014like utilities, consumer goods, and telecom businesses\u2014tend to issue steady dividends. Fast-growing companies usually reinvest profits instead of paying them out.<\/p>\n<p><\/p>\n<p><\/p>\n<p>When you own a dividend-paying stock, you receive payments based on how many shares you hold. You can keep the cash or reinvest it to grow your position.<\/p>\n<p>Learn more about similar topics with our guide to <a href=\"https:\/\/invoicefly.com\/academy\/business-finance\/\">business finance<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Types of Dividends<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Understanding each type helps you manage taxes, plan income, and build a long-term investment strategy.<\/p>\n<p><\/p>\n<p><\/p>\n<figure>\n<table>\n<tbody>\n<tr>\n<td>\u00a0<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td><strong>Ordinary dividends vs. qualified dividends<\/strong><\/td>\n<td>The <a href=\"https:\/\/www.irs.gov\/taxtopics\/tc404\" target=\"_blank\" rel=\"noreferrer noopener\">IRS<\/a> distinguishes between ordinary dividends and qualified dividends based on tax treatment.<strong>Ordinary dividends<\/strong> are taxed at your normal income tax rate. If you&#8217;re in the 24% tax bracket, your ordinary dividend income gets taxed at that rate.<strong>Qualified dividends<\/strong> receive preferential tax treatment. According to the <a href=\"https:\/\/www.irs.gov\/faqs\/interest-dividends-other-types-of-income\/1099-div-dividend-income\/1099-div-dividend-income\" target=\"_blank\" rel=\"noreferrer noopener\">IRS dividend income guidelines<\/a>, qualified dividends are taxed at lower long-term capital gains rates (0%, 15%, or 20%), depending on income.<br \/>To qualify, you must hold the stock for more than 60 days during the 121-day period around the ex-dividend date.<\/td>\n<\/tr>\n<tr>\n<td><strong>Stock dividends vs. cash dividends<\/strong><\/td>\n<td>Companies can pay dividends in two primary forms:<strong>Cash dividends<\/strong> are the most common, deposited directly into your brokerage account.<strong>Stock dividends<\/strong> give you additional shares instead of cash. A 5% stock dividend gives you 5 extra shares for every 100 you own.<\/td>\n<\/tr>\n<tr>\n<td><strong>Preference dividends<\/strong><\/td>\n<td>Paid to preferred shareholders and usually fixed. These dividends must be paid <strong>before<\/strong> common shareholders receive anything. Preferred shares are often compared to bonds because of their predictable payouts.<\/td>\n<\/tr>\n<tr>\n<td><strong>Non-qualified dividends<\/strong><\/td>\n<td>Some dividends don\u2019t qualify for special tax treatment:Certain foreign dividendsREIT (real estate investment trust) dividendsMoney-market fund dividendsDividends from employee stock plansThese are taxed as ordinary income.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<p>Tip! For more details, see the <a href=\"https:\/\/www.irs.gov\/faqs\/interest-dividends-other-types-of-income\/1099-div-dividend-income\/1099-div-dividend-income\" target=\"_blank\" rel=\"noreferrer noopener\">IRS guidance on dividend income<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/dividend-stock-investor.jpg\" alt=\"Person analyzing dividend stocks\" \/><\/figure>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>How Dividends Work in Stocks<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>To understand how dividend payments work, it helps to know each step of the process.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Dividend declaration process<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>A company\u2019s board of directors votes on a dividend and issues a formal resolution, which includes:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Dividend amount per share<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Ex-dividend date<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Record date<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Payment date<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>This announcement is called the <em>declaration<\/em>.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>How dividends appear on income statements<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>For companies, dividend payments don&#8217;t appear as an expense on the income statement. Instead, they reduce retained earnings on the <a href=\"https:\/\/invoicefly.com\/glossary\/balance-sheet-definition\/\">balance sheet<\/a>. This distinction matters because dividends come from profits after all expenses are paid.<\/p>\n<p><\/p>\n<p><\/p>\n<p>You can track a company&#8217;s dividend history through its <a href=\"https:\/\/invoicefly.com\/academy\/annual-report\/\">annual report<\/a>, which shows the dividend policy and payment history over time.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Dividend accounts<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>Some investors keep dividends inside a standard brokerage account. Others set up a separate dividend income account to simplify budgeting, taxes, or reinvestment planning.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Dividend Yield and Rate<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Two important metrics help investors compare dividend stocks.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>What is a dividend yield?<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>Dividend yield measures the annual dividend payment relative to the stock price:<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Dividend Yield = (Annual Dividend Per Share \u00f7 Current Stock Price) \u00d7 100<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p>If a stock costs $100 per share and pays $4 annually, the dividend yield is 4%.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>What Is a Dividend Rate?<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>The dividend rate is the total annual dividend per share.<\/p>\n<p><\/p>\n<p><\/p>\n<p>If a company pays $1 every quarter, its dividend rate is $4 per share annually.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>How to calculate dividend yield and payout ratio<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>Beyond dividend yield, the payout ratio shows what percentage of a company\u2019s earnings go toward dividends:<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Payout Ratio = (Annual Dividend Per Share \u00f7 Earnings Per Share) \u00d7 100<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p>A payout ratio of 40% means the company distributes 40% of its profits and retains 60%.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Learn more about financial metrics and reporting using <a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\"><strong>business reports<\/strong><\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>What Is a <\/strong><strong><em>Good<\/em><\/strong><strong> Dividend Yield Ratio?<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Dividend quality depends on sustainability\u2014not just the number.<\/p>\n<p><\/p>\n<p><\/p>\n<figure>\n<table>\n<tbody>\n<tr>\n<td><strong>Dividend Yield<\/strong><\/td>\n<td><strong>Meaning<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>2%\u20134%<\/strong><\/td>\n<td>Sustainable, conservative companies<\/td>\n<\/tr>\n<tr>\n<td><strong>4%\u20136%<\/strong><\/td>\n<td>Attractive but may involve mild risk<\/td>\n<\/tr>\n<tr>\n<td><strong>6%+<\/strong><\/td>\n<td>High risk\u2014company may be struggling<\/td>\n<\/tr>\n<tr>\n<td><strong>8%\u201310%<\/strong><\/td>\n<td>Extreme caution\u2014dividend cut likely<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<p>Tip! Understanding how companies manage their <a href=\"https:\/\/invoicefly.com\/academy\/calculate-cash-flow-formula\/\">cash flow<\/a> can also help you assess dividend sustainability.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Dividend Reinvestment<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Reinvesting is one of the most effective ways to grow wealth long-term.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Dividend reinvestment plans (DRIPs)<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>A DRIP\u2014or dividend reinvestment program\u2014automatically uses dividends to buy more shares.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Benefits:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Compounding growth<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Dollar-cost averaging<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>No commissions<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Allows fractional shares<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>This works similarly to a <a href=\"https:\/\/invoicefly.com\/academy\/perpetuity\/\">perpetuity<\/a>, where regular payments continue indefinitely and create compound returns.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>How Reinvesting Affects Portfolio Growth<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Example: $10,000 invested at a 4% dividend yield for 20 years:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Taking cash:<\/strong><strong><br \/><\/strong>You\u2019d still own $10,000 in stock and have about $8,000 in cash dividends.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Reinvesting dividends:<\/strong><strong><br \/><\/strong>Your investment could grow to <strong>~$21,900<\/strong>, even with no price growth.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>This is why long-term investors often choose DRIPs or reinvest manually.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Tip! Many companies with strong <a href=\"https:\/\/invoicefly.com\/academy\/business-structure\/\">business structures<\/a> increase their dividends annually, accelerating your compound growth.<\/p>\n<p><\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/dividend-yield-calculation.jpg\" alt=\"Person calculating dividend yield\" \/><\/figure>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Risks of Dividend Investing<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Dividend stocks are popular, but not risk-free.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Dividend cuts and suspensions<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>Companies lower or cancel dividends when:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Profit declines<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Debt rises<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Cash flow weakens<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Payout ratio becomes too high<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Company performance and market risk<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>Your stock\u2019s value can fall even while dividends continue. Tracking a company\u2019s assets, liabilities, profit margins, and debt levels can help estimate dividend safety.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Understanding a company&#8217;s <a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">assets and liabilities<\/a> helps you assess financial health and dividend safety.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Why not all dividends are guaranteed<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>Dividends are optional (except preferred). Companies can change or suspend payments depending on financial conditions.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Some sectors\u2014like utilities and consumer staples\u2014offer more reliable dividends.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>How to Choose Dividend Stocks<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Choosing dividend stocks requires more than checking yield.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Indicators of stable dividend-paying stocks<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>Look for:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>10+ years of steady dividend payments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Payout ratio between 40\u201360%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Strong cash reserves<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Growing earnings<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Competitive advantage<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Clear dividend policy<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Review the company&#8217;s <a href=\"https:\/\/invoicefly.com\/academy\/profit-and-loss-statement\/\">profit and loss statement<\/a> to understand earnings trends and sustainability.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Using dividend ETFs for diversification<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>If you\u2019re wondering what a dividend ETF is, it\u2019s an exchange-traded fund holding many dividend-paying stocks.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Benefits:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Lower risk<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Professional management<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Exposure to multiple industries<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Types include:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>High-yield dividend ETFs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Dividend aristocrat ETFs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>International dividend ETFs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>To measure long-term returns, try an <a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/roi-calculator\/\">ROI calculator<\/a> to measure your actual returns.<\/p>\n<p><\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/11\/dividend-reinvestment.jpg\" alt=\"Person reinvesting dividends\" \/><\/figure>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Industry Associations &amp; Helpful Resources<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>To support decision-making, many investors also reference:<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>International Detailing Association (<\/strong><a href=\"https:\/\/the-ida.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>IDA<\/strong><\/a><strong>)<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p>Useful for professionals in the detailing industry who invest business income or plan payout strategies.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>U.S. Small Business Administration (<\/strong><a href=\"https:\/\/www.sba.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SBA<\/strong><\/a><strong>)<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p>Provides financial education, small-business financial guides, and investing basics.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>BLS Industry Wage &amp; Cost Data<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p>The <a href=\"https:\/\/www.bls.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Bureau of Labor Statistics<\/a> offers wage, inflation, and cost data helpful for forecasting business performance\u2014important for evaluating dividend reliability.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Managing Your Investment Income<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Managing your dividend income is just as important as choosing the right stocks. A clear tracking system helps you see how much you\u2019ve earned, how much you\u2019ve reinvested, and how your portfolio is growing over time.<\/p>\n<p><\/p>\n<p><\/p>\n<p>These guides can help you monitor your financial progress:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/invoicefly.com\/academy\/calculate-retained-earnings\/\"><strong>Calculate retained earnings<\/strong><\/a> \u2014 helpful for understanding how a company\u2019s profits support future dividends<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/invoicefly.com\/academy\/calculate-cash-flow-formula\/\"><strong>Calculate cash flow formula<\/strong><\/a> \u2014 shows whether a company can maintain or raise its dividend<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\"><strong>Small business bookkeeping<\/strong><\/a> \u2014 keeps your own records organized so you can track payouts, reinvestments, and tax obligations<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>A financial advisor can help align dividends with your goals.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts on Dividends<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Dividends are one of the most straightforward ways to earn investment income. Understanding the types of dividends, how they work, and how to evaluate dividend-paying stocks can help you build a reliable income-generating portfolio. To learn more about dividends, investing, and other financial topics, read our <a href=\"https:\/\/invoicefly.com\/academy\/business-finance\/\">buisness finance<\/a> guide.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Focus on sustainable companies with strong fundamentals rather than chasing high yields. Whether you\u2019re a beginner or refining your strategy, these insights help you invest smarter and grow your wealth over time.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f81c99a e-flex e-con-boxed e-con e-parent\" data-id=\"2f81c99a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5edfecca elementor-widget elementor-widget-heading\" data-id=\"5edfecca\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Dividends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6542120d e-flex e-con-boxed e-con e-parent\" data-id=\"6542120d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d676007 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"4d676007\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69ebb527bd426\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-4d676007\">\n                        <a href=\"#collapse-8065b3c69ebb527bd426\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69ebb527bd426\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69ebb527bd426\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is a dividend trap?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69ebb527bd426\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-4d676007\" data-parent=\"#accordion-69ebb527bd426\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A dividend trap happens when a stock shows an unusually high yield because its price has dropped sharply. The dividend is usually at risk of being cut.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-4d676007\">\n                        <a href=\"#collapse-d5b379969ebb527bd426\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969ebb527bd426\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969ebb527bd426\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What did Warren Buffett say about dividends?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969ebb527bd426\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-4d676007\" data-parent=\"#accordion-69ebb527bd426\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Buffett says strong companies should reinvest profits when they can earn high returns, but mature companies paying dividends can still make sense. Berkshire Hathaway itself does not pay dividends.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-4d676007\">\n                        <a href=\"#collapse-cd09c8369ebb527bd426\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369ebb527bd426\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369ebb527bd426\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Why avoid dividends?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369ebb527bd426\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-4d676007\" data-parent=\"#accordion-69ebb527bd426\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Some investors avoid dividends because:<\/p>\n<ul>\n<li>They create taxable income<\/li>\n<li>Growth stocks may perform better<\/li>\n<li>Dividend stocks can grow slower<\/li>\n<li>You must reinvest returns to maximize compounding<\/li>\n<\/ul>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-4d676007\">\n                        <a href=\"#collapse-460c24b69ebb527bd426\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69ebb527bd426\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69ebb527bd426\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How much to make $1,000 a month in dividends?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69ebb527bd426\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-4d676007\" data-parent=\"#accordion-69ebb527bd426\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>You need about:<\/p>\n<ul>\n<li>$300,000 at a 4% yield<\/li>\n<li>$240,000 at a 5% yield<\/li>\n<li>$200,000 at a 6% yield<\/li>\n<\/ul>\n<p>This depends on yield, taxes, and reinvestment.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-4d676007\">\n                        <a href=\"#collapse-10f451369ebb527bd426\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369ebb527bd426\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369ebb527bd426\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How long do you need to hold a stock to get dividends?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369ebb527bd426\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-4d676007\" data-parent=\"#accordion-69ebb527bd426\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>You must buy the stock before the ex-dividend date. For qualified dividends, you must also meet the 60\/121-day IRS holding rule.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is a dividend trap?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A dividend trap happens when a stock shows an unusually high yield because its price has dropped sharply. The dividend is usually at risk of being cut.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What did Warren Buffett say about dividends?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Buffett says strong companies should reinvest profits when they can earn high returns, but mature companies paying dividends can still make sense. Berkshire Hathaway itself does not pay dividends.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Why avoid dividends?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Some investors avoid dividends because:<\/p>\\n<ul>\\n<li>They create taxable income<\/li>\\n<li>Growth stocks may perform better<\/li>\\n<li>Dividend stocks can grow slower<\/li>\\n<li>You must reinvest returns to maximize compounding<\/li>\\n<\/ul>\"}},{\"@type\":\"Question\",\"name\":\"4. How much to make $1,000 a month in dividends?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>You need about:<\/p>\\n<ul>\\n<li>$300,000 at a 4% yield<\/li>\\n<li>$240,000 at a 5% yield<\/li>\\n<li>$200,000 at a 6% yield<\/li>\\n<\/ul>\\n<p>This depends on yield, taxes, and reinvestment.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. How long do you need to hold a stock to get dividends?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>You must buy the stock before the ex-dividend date. For qualified dividends, you must also meet the 60\/121-day IRS holding rule.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A dividend is what we call a portion of a company&#8217;s earnings that is distributed to shareholders periodically. It is an amount meant to reward shareholders for investments approved by the company&#8217;s board of directors and dividends are a way for shareholders to make money from investments without selling their shares. Dividends are typically paid [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":84702,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[100],"class_list":["post-84696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is a Dividend? 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/84696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=84696"}],"version-history":[{"count":4,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/84696\/revisions"}],"predecessor-version":[{"id":92517,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/84696\/revisions\/92517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/84702"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=84696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=84696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=84696"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=84696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}