{"id":85183,"date":"2025-12-10T12:02:24","date_gmt":"2025-12-10T11:02:24","guid":{"rendered":"https:\/\/invoicefly.com\/?p=85183"},"modified":"2026-02-13T11:10:10","modified_gmt":"2026-02-13T10:10:10","slug":"amortizacion-vs-depreciacion","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/amortization-vs-depreciation\/","title":{"rendered":"Amortizaci\u00f3n frente a depreciaci\u00f3n: \u00bfCu\u00e1l es la diferencia?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"85183\" class=\"elementor elementor-85183\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-572700a7 e-flex e-con-boxed e-con e-parent\" data-id=\"572700a7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d804306 elementor-widget elementor-widget-text-editor\" data-id=\"6d804306\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Amortization and depreciation are two accounting methods that help businesses spread the cost of an asset over its useful life. These two accounting methods sound almost identical, but they handle completely different types of assets. Depreciation is used for physical assets you can touch\u2014think equipment, vehicles, and machinery. Amortization does the same job for intangible assets like patents, trademarks, and copyrights. Both help you spread the cost of an asset over its useful life instead of taking a massive expense hit all at once.<\/p>\n\n\n\n<p>In this guide, we&#8217;ll explain the difference between amortization and depreciation, show examples, and help you understand which method applies to your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-amortization-vs-depreciation\">What Is Amortization vs Depreciation?<\/h2>\n\n\n\n<p>The definition of amortization vs depreciation comes down to one fundamental difference: the type of asset involved.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.law.cornell.edu\/wex\/depreciation\">Depreciation<\/a> applies to tangible assets you can physically touch.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.law.cornell.edu\/wex\/amortization\" target=\"_blank\" rel=\"noreferrer noopener\">Amortization<\/a> applies to intangible assets without physical form.<\/li>\n<\/ul>\n\n\n\n<p>This distinction matters for your <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">small business bookkeeping<\/a> and tax reporting because matching expenses with the revenue they generate creates more accurate financial statements. Your <a href=\"https:\/\/invoicefly.com\/academy\/income-statement\/\">income statement<\/a> won&#8217;t reflect true business performance if you expense an entire asset cost upfront.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-amortization-vs-depreciation-accounting-matters\">Why Amortization vs Depreciation Accounting Matters<\/h2>\n\n\n\n<p>Understanding whether an asset should be amortized vs depreciated directly impacts your financial reporting accuracy. Using the wrong method creates errors on your <a href=\"https:\/\/invoicefly.com\/glossary\/balance-sheet-definition\/\">balance sheet<\/a> and can cause tax complications.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviewing-assets.jpg\" alt=\"Accountant reviewing amortization and depreciation entries\" class=\"wp-image-85187\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviewing-assets.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviewing-assets-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviewing-assets-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviewing-assets-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-depreciation\">What Is Depreciation?<\/h3>\n\n\n\n<p>Depreciation allocates the cost of tangible assets\u2014physical things you can touch\u2014over their useful lives. These assets lose value through use, wear and tear, and obsolescence.<\/p>\n\n\n\n<p>Common depreciable assets include buildings, vehicles, machinery, office equipment, computers, and tools.&nbsp;<\/p>\n\n\n\n<p>Land is the big exception. It usually isn\u2019t depreciated because it doesn\u2019t wear out or become obsolete in the same way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common Methods to Calculate Depreciation<\/strong><\/h3>\n\n\n\n<p>Most small businesses use a few standard methods to calculate depreciation:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Method<\/strong><\/td><td><strong>Description<\/strong><\/td><td><strong>Best For<\/strong><\/td><\/tr><tr><td><strong>Straight-Line<\/strong><\/td><td>Divide the asset&#8217;s cost (minus salvage value) by its useful life. Records the same expense each year.<br>Formula: (Cost &#8211; Salvage Value) \u00f7 Useful Life<\/td><td>Most small businesses due to simplicity<\/td><\/tr><tr><td><strong>Declining Balance<\/strong><\/td><td>Accelerated depreciation that records larger expenses in early years<\/td><td>Assets that lose value quickly when new<\/td><\/tr><tr><td><strong>Units of Production<\/strong><\/td><td>Depreciation based on actual use rather than time<\/td><td>Equipment where wear depends on production volume<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Most small businesses use straight-line depreciation for its simplicity. For detailed calculations, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-depreciation\/\">how to calculate depreciation<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Depreciation Schedule Example<\/strong><\/h3>\n\n\n\n<p>Imagine you own a landscaping company and buy a commercial mower for <strong>$15,000<\/strong>. You expect it to last <strong>5 years<\/strong> with a <strong>$3,000<\/strong> salvage value.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Annual Depreciation (Straight-Line)<\/strong><strong><br><\/strong>= (Cost \u2013 Salvage Value) \u00f7 Useful Life<br>= ($15,000 \u2013 $3,000) \u00f7 5<br>= <strong>$2,400 per year<\/strong><\/h4>\n\n\n\n<p>Each year, you record $2,400 in depreciation expense. A depreciation schedule helps you track this systematically over the mower\u2019s life, reducing the mower\u2019s book value while recording the expense on your <a href=\"https:\/\/invoicefly.com\/academy\/profit-and-loss-statement\/\">profit and loss statement<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-discussing-financial-statements.jpg\" alt=\"Team discussing financial statements\" class=\"wp-image-85188\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-discussing-financial-statements.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-discussing-financial-statements-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-discussing-financial-statements-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-discussing-financial-statements-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-amortization\">What Is Amortization?<\/h3>\n\n\n\n<p>Amortization spreads the cost of intangible assets\u2014things without physical form but with economic value\u2014over their useful lives. The amortization of an intangible asset follows a simple, consistent schedule to record the expense over time.<\/p>\n\n\n\n<p>Common amortized assets include patents, trademarks, copyrights, licenses, and franchise agreements. Unlike depreciation, intangible assets don&#8217;t physically wear out. Their value declines because legal protection expires or they become outdated.<\/p>\n\n\n\n<p>According to the legal definition of <a href=\"https:\/\/www.law.cornell.edu\/wex\/amortization\" target=\"_blank\" rel=\"noreferrer noopener\">amortization<\/a>, costs are usually spread over the asset\u2019s useful life or a period defined by tax rules.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Straight-Line Amortization Method<\/strong><\/h4>\n\n\n\n<p>Amortization almost always uses the straight-line method. You divide the asset&#8217;s cost by its useful life and record equal expenses each period.<\/p>\n\n\n\n<p><strong>Formula: <\/strong>Cost \u00f7 Useful Life<\/p>\n\n\n\n<p>There&#8217;s typically no salvage value for intangible assets. A patent worth $100,000 with a 20-year life gets amortized at $5,000 per year.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Loan Amortization vs Asset Amortization<\/strong><\/h4>\n\n\n\n<p>The term <strong>\u201camortization\u201d<\/strong> has two common meanings:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Asset amortization<\/strong> \u2013 Spreads the cost of an intangible asset over time for financial reporting.<\/li>\n\n\n\n<li><strong>Loan amortization<\/strong> \u2013 Pays off debt through regular payments that include both principal and interest.<\/li>\n<\/ol>\n\n\n\n<p>When someone mentions a loan amortization table, they\u2019re talking about a debt repayment schedule, not an asset expense. It\u2019s important not to confuse loan amortization with amortization of an intangible asset on your books.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-depreciation-vs-amortization-key-differences\">Depreciation vs Amortization: Key Differences<\/h2>\n\n\n\n<p>Understanding the difference between depreciation and amortization helps you apply the correct accounting method. When deciding whether to amortize vs depreciate an asset, consider these factors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Asset Type: Tangible vs Intangible<\/strong><\/h3>\n\n\n\n<p>This is the most fundamental difference:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Depreciation<\/strong> = Tangible Assets (equipment, vehicles, buildings)<\/li>\n\n\n\n<li><strong>Amortization<\/strong> = Intangible Assets (patents, copyrights, trademarks)<\/li>\n<\/ul>\n\n\n\n<p>Do you amortize or depreciate equipment? You always depreciate equipment because it&#8217;s tangible. Whether something gets amortized vs depreciated depends entirely on whether you can physically touch it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/working-on-loan-amortization-table.jpg\" alt=\"Individual entering numbers into a loan amortization table on a computer\" class=\"wp-image-85189\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/working-on-loan-amortization-table.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/working-on-loan-amortization-table-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/working-on-loan-amortization-table-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/working-on-loan-amortization-table-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Calculation Methods and Flexibility<\/strong><\/h3>\n\n\n\n<p>The depreciation vs amortization difference extends to calculation flexibility. Depreciation offers multiple methods\u2014straight-line, declining balance, or units of production. Amortization almost always uses straight-line calculation because intangible assets typically don&#8217;t have accelerated value loss patterns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-amortization-expense-vs-depreciation-expense-on-financial-statements\">Amortization Expense vs Depreciation Expense on Financial Statements<\/h2>\n\n\n\n<p>Both amortization expense and depreciation expense appear on your income statement and reduce net income. On your balance sheet, both use contra-asset accounts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accumulated Depreciation<\/strong> tracks total depreciation for tangible assets<\/li>\n\n\n\n<li><strong>Accumulated Amortization<\/strong> tracks total amortization for intangible assets<\/li>\n<\/ul>\n\n\n\n<p>These accumulated accounts reduce the asset&#8217;s book value over time while keeping the original cost visible. Maintaining an accurate <a href=\"https:\/\/invoicefly.com\/glossary\/chart-of-accounts\/\">chart of accounts<\/a> helps you track these entries properly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tax Differences<\/strong><\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.irs.gov\/taxtopics\/tc704\" target=\"_blank\" rel=\"noreferrer noopener\">IRS Topic 704<\/a>, depreciation follows specific schedules based on asset class. A delivery van might depreciate over 5 years, while a commercial building depreciates over 39 years.<\/p>\n\n\n\n<p>Amortization of intangible assets must follow the asset&#8217;s legal life or 15 years, whichever is shorter, according to <a href=\"https:\/\/www.irs.gov\/pub\/irs-drop\/rr-04-49.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">IRS Section 197<\/a>. Some tax rules allow accelerated depreciation through Section 179, which generally don&#8217;t apply to amortization. These differences affect your <a href=\"https:\/\/invoicefly.com\/academy\/tax-deductions-for-contractors\/\">tax deductions for contractors<\/a> and business owners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-depletion-is-related-to-these-concepts\">How <strong>Depletion<\/strong> is Related to These Concepts<\/h3>\n\n\n\n<p>The difference between depreciation, depletion, and amortization is worth noting. Depletion applies to natural resources like timber, oil, and minerals. While depreciation handles physical assets and amortization handles intangible assets, depletion specifically addresses extracting natural resources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-amortization-vs-depreciation-examples\">Amortization vs Depreciation Examples<\/h2>\n\n\n\n<p>Real examples clarify when to use each method and show the amortization vs depreciation difference in practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tangible Asset Depreciation Example<\/strong><\/h3>\n\n\n\n<p>Carlos owns a construction company and purchases an excavator for $80,000 with a 10-year useful life and $10,000 resale value.<\/p>\n\n\n\n<p>Annual Depreciation = ($80,000 &#8211; $10,000) \u00f7 10 = $7,000<\/p>\n\n\n\n<p>Each year, Carlos records this <a href=\"https:\/\/invoicefly.com\/academy\/journal-entry-accounting\/\">journal entry<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Debit: Depreciation Expense $7,000<\/li>\n\n\n\n<li>Credit: Accumulated Depreciation $7,000<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Intangible Asset Amortization Example<\/strong><\/h3>\n\n\n\n<p>John obtained a patent costing $50,000. Patents last 20 years.<\/p>\n\n\n\n<p>Annual Amortization = $50,000 \u00f7 20 = $2,500<\/p>\n\n\n\n<p>Each year, John records:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Debit: Amortization Expense $2,500<\/li>\n\n\n\n<li>Credit: Accumulated Amortization $2,500<\/li>\n<\/ul>\n\n\n\n<p>Understanding proper journal entry accounting helps ensure accurate financial records.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/analyzing-intangible-assets.jpg\" alt=\"Analyst reviewing intangible asset amortization\" class=\"wp-image-85190\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/analyzing-intangible-assets.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/analyzing-intangible-assets-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/analyzing-intangible-assets-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/analyzing-intangible-assets-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-accumulated-depreciation-vs-accumulated-amortization\">Accumulated Depreciation vs Accumulated Amortization<\/h2>\n\n\n\n<p>Both accumulated depreciation and accumulated amortization are contra-asset accounts with credit balances that reduce related asset accounts. The accumulated amortization vs accumulated depreciation comparison shows they function identically but apply to different asset types.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-d-amp-a-appear-on-your-balance-sheet\">How D&amp;A Appear on Your Balance Sheet<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Property and Equipment:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Equipment: $80,000<\/li>\n\n\n\n<li>Less: Accumulated Depreciation: ($35,000)<\/li>\n\n\n\n<li>Net Equipment: $45,000<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Intangible Assets:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Patents: $50,000<\/li>\n\n\n\n<li>Less: Accumulated Amortization: ($12,500)<\/li>\n\n\n\n<li>Net Patents: $37,500<\/li>\n<\/ul>\n\n\n\n<p>Understanding your <a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">assets and liabilities<\/a> helps you maintain accurate financial records.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-these-methods-matter-for-small-businesses\">Why These Methods Matter for Small Businesses<\/h2>\n\n\n\n<p>Understanding these accounting concepts provides practical benefits that impact your bottom line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tax Savings Through Non-Cash Expenses<\/strong><\/h3>\n\n\n\n<p>Both methods create non-cash expenses that reduce taxable income. The consequence of not properly accounting for depreciation and amortization is paying more taxes than necessary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Accurate Profitability Reporting<\/strong><\/h3>\n\n\n\n<p>If you expensed a $100,000 machine entirely in year one, your income statement would look terrible even if your business is healthy. These methods spread costs over time to show true profitability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Better Business Decision Making<\/strong><\/h3>\n\n\n\n<p>Knowing the book value of your assets helps when considering upgrades or replacements. This becomes important when you <a href=\"https:\/\/invoicefly.com\/academy\/calculate-cash-flow-formula\/\">calculate cash flow<\/a> or prepare your <a href=\"https:\/\/invoicefly.com\/academy\/annual-report\/\">annual report<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strengthening Loan Applications<\/strong><\/h3>\n\n\n\n<p>Lenders examine your financial statements closely. Proper depreciation and amortization demonstrate financial sophistication, especially when you&#8217;re <a href=\"https:\/\/invoicefly.com\/academy\/how-to-write-business-plan\/\">writing a business plan<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Legal Compliance and Audit Protection<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.irs.gov\/publications\/p538\" target=\"_blank\" rel=\"noreferrer noopener\">Following proper accounting methods <\/a>keeps you compliant with GAAP and tax regulations. If you don&#8217;t maintain accurate records, you risk penalties during audits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Understanding Impairment<\/strong><\/h3>\n\n\n\n<p>Impairment occurs when an asset&#8217;s market value drops below its book value due to damage, obsolescence, or market changes. When this happens, you must write down the asset to fair value immediately rather than waiting for normal depreciation or amortization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Managing Your Depreciation and Amortization<\/strong><\/h3>\n\n\n\n<p>Use accounting software or work with a professional to ensure accurate calculations. Review your chart of accounts regularly to verify proper categorization of assets and their related expenses.<\/p>\n\n\n\n<p>When preparing your profit and loss statement, ensure depreciation expense and amortization expense are properly recorded. These entries affect your tax returns and reported profitability. For businesses <a href=\"https:\/\/invoicefly.com\/academy\/calculate-retained-earnings\/\">calculating retained earnings<\/a>, remember these methods reduce net income even though they don&#8217;t involve cash outflows.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-on-d-amp-a\">Final Thoughts on D&amp;A<\/h2>\n\n\n\n<p>The meaning of amortization vs depreciation is straightforward: depreciation applies to tangible assets, while amortization applies to intangible assets. Both methods spread asset costs over time to match expenses with the revenue those assets generate.<\/p>\n\n\n\n<p>For small business owners, getting the difference between depreciation and amortization right matters for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accurate financial reporting<\/li>\n\n\n\n<li>Tax savings<\/li>\n\n\n\n<li>Smarter decisions about buying, selling, or financing assets<\/li>\n<\/ul>\n\n\n\n<p>Most businesses use straight-line methods for both because they\u2019re simple and meet common accounting standards. Whether you\u2019re depreciating equipment or amortizing a patent, these non-cash expenses provide real tax benefits and clearer financial statements.<\/p>\n\n\n\n<p>Understanding accumulated amortization vs accumulated depreciation also helps you read your balance sheet more effectively and see how much value your assets still have on paper.<\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48a56829 e-flex e-con-boxed e-con e-parent\" data-id=\"48a56829\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-642fc730 elementor-widget elementor-widget-heading\" data-id=\"642fc730\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Appreciation vs Depreciation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-632c103f e-flex e-con-boxed e-con e-parent\" data-id=\"632c103f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17253e9 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"17253e9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d8e77227f7d\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-17253e9\">\n                        <a href=\"#collapse-8065b3c69d8e77227f7d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d8e77227f7d\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d8e77227f7d\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What are examples of amortization?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d8e77227f7d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-17253e9\" data-parent=\"#accordion-69d8e77227f7d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Common examples include spreading the cost of patents, trademarks, copyrights, and franchise rights over their useful lives. If you buy a trademark for $30,000 with a 10-year life, you'd amortize $3,000 per year.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-17253e9\">\n                        <a href=\"#collapse-d5b379969d8e77227f7d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d8e77227f7d\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d8e77227f7d\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Do you amortize or depreciate equipment?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d8e77227f7d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-17253e9\" data-parent=\"#accordion-69d8e77227f7d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>You depreciate equipment because it's a tangible, physical asset. Amortization only applies to intangible assets. All machinery, vehicles, and tools get depreciated, not amortized.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-17253e9\">\n                        <a href=\"#collapse-cd09c8369d8e77227f7d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d8e77227f7d\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d8e77227f7d\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is an example of depreciation?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d8e77227f7d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-17253e9\" data-parent=\"#accordion-69d8e77227f7d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>If you purchase a delivery van for $35,000 that will last 7 years with a $7,000 salvage value, you'd record $4,000 in annual depreciation [($35,000 - $7,000) \u00f7 7 years].<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-17253e9\">\n                        <a href=\"#collapse-460c24b69d8e77227f7d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d8e77227f7d\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d8e77227f7d\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Why would you amortize an expense?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d8e77227f7d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-17253e9\" data-parent=\"#accordion-69d8e77227f7d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>You amortize expenses related to intangible assets to match the cost with revenue they generate over time, following the matching principle in accounting. This spreads the cost across the periods that benefit from these assets.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-17253e9\">\n                        <a href=\"#collapse-10f451369d8e77227f7d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d8e77227f7d\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d8e77227f7d\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What are the disadvantages of amortization?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d8e77227f7d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-17253e9\" data-parent=\"#accordion-69d8e77227f7d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Amortization creates bookkeeping complexity requiring careful tracking. It doesn't reflect actual cash flow since it's a non-cash expense. A consequence of amortization is that it reduces asset values on your balance sheet, potentially affecting loan applications. Estimated useful lives may not match reality, leading to assets being fully amortized while still valuable.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What are examples of amortization?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Common examples include spreading the cost of patents, trademarks, copyrights, and franchise rights over their useful lives. If you buy a trademark for $30,000 with a 10-year life, you'd amortize $3,000 per year.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Do you amortize or depreciate equipment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>You depreciate equipment because it's a tangible, physical asset. Amortization only applies to intangible assets. All machinery, vehicles, and tools get depreciated, not amortized.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What is an example of depreciation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>If you purchase a delivery van for $35,000 that will last 7 years with a $7,000 salvage value, you'd record $4,000 in annual depreciation [($35,000 - $7,000) \u00f7 7 years].<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Why would you amortize an expense?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>You amortize expenses related to intangible assets to match the cost with revenue they generate over time, following the matching principle in accounting. This spreads the cost across the periods that benefit from these assets.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What are the disadvantages of amortization?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Amortization creates bookkeeping complexity requiring careful tracking. It doesn't reflect actual cash flow since it's a non-cash expense. A consequence of amortization is that it reduces asset values on your balance sheet, potentially affecting loan applications. Estimated useful lives may not match reality, leading to assets being fully amortized while still valuable.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Amortization and depreciation are two accounting methods that help businesses spread the cost of an asset over its useful life. These two accounting methods sound almost identical, but they handle completely different types of assets. Depreciation is used for physical assets you can touch\u2014think equipment, vehicles, and machinery. Amortization does the same job for intangible [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":85184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[100],"class_list":["post-85183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amortization vs Depreciation: Key Differences Explained &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn the difference between amortization and depreciation, how it works, and how to calculate them for your business&#039;s financial reporting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/amortizacion-vs-depreciacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amortization vs Depreciation: What&#039;s the Difference?\" \/>\n<meta property=\"og:description\" content=\"Learn the difference between amortization and depreciation, how it works, and how to calculate them for your business&#039;s financial reporting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/amortizacion-vs-depreciacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T11:02:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:10:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/amortization-vs-depreciation-key-differences-explained.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/amortization-vs-depreciation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/amortization-vs-depreciation\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"Amortization vs Depreciation: What&#8217;s the Difference?\",\"datePublished\":\"2025-12-10T11:02:24+00:00\",\"dateModified\":\"2026-02-13T10:10:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/amortization-vs-depreciation\/\"},\"wordCount\":1808,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/amortization-vs-depreciation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/amortization-vs-depreciation-key-differences-explained.webp\",\"articleSection\":[\"Accounting\",\"Manage your business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/amortization-vs-depreciation\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/amortization-vs-depreciation\/\",\"name\":\"Amortization vs Depreciation: Key Differences Explained &#8211; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=85183"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85183\/revisions"}],"predecessor-version":[{"id":88799,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85183\/revisions\/88799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/85184"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=85183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=85183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=85183"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=85183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}