{"id":85207,"date":"2025-12-15T13:20:43","date_gmt":"2025-12-15T12:20:43","guid":{"rendered":"https:\/\/invoicefly.com\/?p=85207"},"modified":"2026-02-13T11:10:09","modified_gmt":"2026-02-13T10:10:09","slug":"depreciacion-acumulada","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/accumulated-depreciation\/","title":{"rendered":"Depreciaci\u00f3n Acumulada: Definici\u00f3n, f\u00f3rmula y funcionamiento"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"85207\" class=\"elementor elementor-85207\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-133ea287 e-flex e-con-boxed e-con e-parent\" data-id=\"133ea287\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34cffd54 elementor-widget elementor-widget-text-editor\" data-id=\"34cffd54\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Accumulated depreciation is the total amount of depreciation recorded on a fixed asset since you started using it. Think of it as a running total that tracks how much value your asset has lost over time.<\/p>\n\n\n\n<p>When you buy equipment or property, you record its original cost on your balance sheet. Accumulated depreciation appears as a contra-asset account that reduces the asset&#8217;s current value (called its carrying amount or book value) without changing the original cost. Depreciation expense is what you record each period, while accumulated depreciation is the cumulative sum of all those expenses.<\/p>\n\n\n\n<p>In this guide, we&#8217;ll explain how accumulated depreciation works, how to calculate it using different methods, and why tracking this account is essential for accurate financial statements and tax deductions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-accumulated-depreciation\"><strong>What Is Accumulated Depreciation?<\/strong><\/h2>\n\n\n\n<p>Accumulated depreciation is a running total of all depreciation charged against a fixed asset from the time you started using it. Here&#8217;s how it works: Every accounting period, you record depreciation expenses on your <a href=\"https:\/\/invoicefly.com\/academy\/income-statement\/\">income statement<\/a>. That expense then gets added to the accumulated depreciation account on your balance sheet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is accumulated depreciation&#8217;s purpose?&nbsp;<\/strong><\/h3>\n\n\n\n<p>It tracks how much value an asset has lost while keeping the original purchase price visible in your books. This gives you a clear picture of both what you paid and what the asset is currently worth in your general ledger.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-depreciation-vs-accumulated-depreciation-what-are-the-differences\"><strong>Depreciation vs. Accumulated Depreciation: What Are the Differences?<\/strong><\/h3>\n\n\n\n<p>Depreciation and accumulated depreciation work together but represent different things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Depreciation expense<\/strong> is the amount you record for one specific period\u2014monthly, quarterly, or annually. It appears on your income statement and reduces net income.<\/li>\n\n\n\n<li><strong>Accumulated depreciation<\/strong> is the sum of all depreciation expenses from every period since you bought the asset. It appears on your <a href=\"https:\/\/invoicefly.com\/glossary\/balance-sheet-definition\/\">balance sheet<\/a> as a contra asset account.<\/li>\n<\/ul>\n\n\n\n<p>Think of depreciation expense as this year&#8217;s cost allocation, while accumulated depreciation is the lifetime total.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-accumulated-depreciation-vs-depreciation-expense\"><strong>Accumulated Depreciation vs. Depreciation Expense<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>Depreciation Expense<\/strong><\/td><td><strong>Accumulated Depreciation<\/strong><\/td><\/tr><tr><td><strong>Statement<\/strong><\/td><td>Income statement<\/td><td>Balance sheet<\/td><\/tr><tr><td><strong>Period<\/strong><\/td><td>Single period<\/td><td>Cumulative from purchase<\/td><\/tr><tr><td><strong>Balance<\/strong><\/td><td>Resets each period<\/td><td>Increases over time<\/td><\/tr><tr><td><strong>Account Type<\/strong><\/td><td>Expense account<\/td><td>Contra-asset account<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Understanding this difference explains why the contra asset account accumulated depreciation grows each year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviews-assets.jpg\" alt=\"Accountant reviewing accumulated depreciation schedules\" class=\"wp-image-85209\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviews-assets.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviews-assets-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviews-assets-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviews-assets-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-accumulated-depreciation-vs-book-value-carrying-amount\"><strong>Accumulated Depreciation vs. Book Value (Carrying Amount)<\/strong><\/h3>\n\n\n\n<p>These two terms work together but measure different things. Accumulated depreciation tracks the total value your asset has lost since you bought it. Book value shows what&#8217;s left\u2014it&#8217;s the asset&#8217;s current worth on your books after accounting for that loss.<\/p>\n\n\n\n<p>The original cost of an asset minus accumulated depreciation gives you the book value. So, if you bought machinery for $50,000 and accumulated depreciation equals $20,000, the book value is $30,000.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-exactly-does-accumulated-depreciation-work\"><strong>How Exactly Does Accumulated Depreciation Work?<\/strong><\/h2>\n\n\n\n<p>Accumulated depreciation builds up systematically over time. Each accounting period, you calculate your depreciation expense using whichever method works best for your business\u2014straight line, declining balance, or another approach. Then you record that expense with a <a href=\"https:\/\/invoicefly.com\/academy\/journal-entry-accounting\/\">journal entry<\/a> that credits your accumulated depreciation account.<\/p>\n\n\n\n<p>Where does accumulated depreciation go on the balance sheet? It appears in the fixed asset section:<\/p>\n\n\n\n<p><strong>Equipment:<\/strong> $50,000<br><strong>Less: Accumulated Depreciation:<\/strong> ($20,000)<br><strong>Net Equipment:<\/strong> $30,000<\/p>\n\n\n\n<p>This format keeps the original cost visible while showing cumulative depreciation. Your trial balance will reflect this contra-asset structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-of-accumulated-depreciation\"><strong>Example of Accumulated Depreciation<\/strong><\/h3>\n\n\n\n<p>Imagine you own a bakery and buy an oven for $15,000. You expect it to last 10 years with no salvage value at the end. Using the straight-line method, your annual depreciation equals $1,500.<\/p>\n\n\n\n<p>After five years, the accumulated depreciation of equipment totals $7,500, leaving a book value of $7,500. Notice how the depreciation expense stays the same each year ($1,500), but the accumulated total keeps growing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountants-discussing-financial-statements.jpg\" alt=\"Team reviewing depreciation and financial statements\" class=\"wp-image-85211\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountants-discussing-financial-statements.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountants-discussing-financial-statements-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountants-discussing-financial-statements-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountants-discussing-financial-statements-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-accumulated-depreciation-an-asset-or-expense\"><strong>Is Accumulated Depreciation an Asset or Expense?<\/strong><\/h2>\n\n\n\n<p>Is accumulated depreciation an asset? No. Is it an expense? Not quite. It&#8217;s actually something called a contra-asset account.<\/p>\n\n\n\n<p>Here&#8217;s what that means: Regular assets like equipment have debit balances and add value to your balance sheet. Accumulated depreciation does the opposite\u2014it has a credit balance and reduces the value of your assets. That&#8217;s why it&#8217;s called &#8220;contra,&#8221; meaning it works against something.<\/p>\n\n\n\n<p>Think of it this way: Your equipment account shows what you paid. Accumulated depreciation sits right next to it and says &#8220;but it&#8217;s lost this much value.&#8221; The result is your net asset value.<\/p>\n\n\n\n<p>So is accumulated depreciation an asset or liability? Neither. It&#8217;s a contra-asset that offsets your fixed assets. While it appears on the balance sheet alongside your <a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">assets and liabilities<\/a>, it actually subtracts from the asset side rather than adding to either category.<\/p>\n\n\n\n<p>In a <a href=\"https:\/\/www.open.edu\/openlearn\/money-business\/introduction-bookkeeping-and-accounting\/content-section-2.5\" target=\"_blank\" rel=\"noreferrer noopener\">T account presentation<\/a>, you&#8217;ll see accumulated depreciation listed with a credit balance, while regular asset accounts have debit balances. This opposite structure keeps your accounting equation balanced while showing the true declining value of your assets over time.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-accumulated-depreciation-in-accounting\"><strong>How to Calculate Accumulated Depreciation in Accounting<\/strong><\/h2>\n\n\n\n<p>Learning how to calculate accumulated depreciation requires understanding the depreciation method you&#8217;re using and applying it consistently across accounting periods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-accumulated-depreciation-formula\"><strong>Accumulated Depreciation Formula<\/strong><\/h3>\n\n\n\n<p>The basic accumulated depreciation formula is:<\/p>\n\n\n\n<p><strong>Accumulated Depreciation = (Cost &#8211; Salvage Value) \u00f7 Useful Life \u00d7 Number of Years Used<\/strong><\/p>\n\n\n\n<p>Or more simply: <strong>Accumulated Depreciation = Sum of All Annual Depreciation Expenses<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-straight-line-accumulated-depreciation-method\"><strong>Straight-Line Accumulated Depreciation Method<\/strong><\/h3>\n\n\n\n<p>The straight line method allocates equal depreciation each year. The formula is:<\/p>\n\n\n\n<p><strong>Annual Depreciation = (Asset Cost &#8211; Salvage Value) \u00f7 Useful Life<\/strong><\/p>\n\n\n\n<p>For our <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">small business bookkeeping<\/a> needs, this is the simplest approach.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-example-of-the-straight-line-accumulated-depreciation-method\"><strong>Example of the Straight-Line Accumulated Depreciation Method<\/strong><\/h4>\n\n\n\n<p>Imagine you purchase a delivery van for $40,000 with a $4,000 salvage value and 6-year useful life.<\/p>\n\n\n\n<p><strong>Annual Depreciation = ($40,000 &#8211; $4,000) \u00f7 6 = $6,000<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Year<\/strong><\/td><td><strong>Annual Depreciation<\/strong><\/td><td><strong>Accumulated Depreciation<\/strong><\/td><td><strong>Book Value<\/strong><\/td><\/tr><tr><td>0 (Purchase)<\/td><td>\u2014<\/td><td>$0<\/td><td>$40,000<\/td><\/tr><tr><td>1<\/td><td>$6,000<\/td><td>$6,000<\/td><td>$34,000<\/td><\/tr><tr><td>2<\/td><td>$6,000<\/td><td>$12,000<\/td><td>$28,000<\/td><\/tr><tr><td>3<\/td><td>$6,000<\/td><td>$18,000<\/td><td>$22,000<\/td><\/tr><tr><td>6<\/td><td>$6,000<\/td><td>$36,000<\/td><td>$4,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>For detailed calculations, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-depreciation\/\">how to calculate depreciation<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/calculating-asset-depreciation-excel.jpg\" alt=\"Accountant calculating asset depreciation in Excel\" class=\"wp-image-85212\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/calculating-asset-depreciation-excel.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/calculating-asset-depreciation-excel-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/calculating-asset-depreciation-excel-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/calculating-asset-depreciation-excel-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-declining-balance-and-double-declining-accumulated-depreciation-methods\"><strong>Declining Balance and Double-Declining Accumulated Depreciation Methods<\/strong><\/h3>\n\n\n\n<p>The declining balance method accelerates depreciation, recording larger expenses early in an asset&#8217;s life. The double-declining method doubles the straight-line rate.<\/p>\n\n\n\n<p><strong>Depreciation Rate = (1 \u00f7 Useful Life) \u00d7 2<\/strong><\/p>\n\n\n\n<p><strong>Annual Depreciation = Book Value \u00d7 Depreciation Rate<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-example-of-the-declining-and-double-declining-accumulated-depreciation-methods\"><strong>Example of the Declining and Double-Declining Accumulated Depreciation Methods<\/strong><\/h4>\n\n\n\n<p>Equipment costs $30,000 with a 5-year life and $2,000 salvage value. The double-declining rate is 40% (1\u00f75 \u00d7 2).<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Year<\/strong><\/td><td><strong>Beginning Book Value<\/strong><\/td><td><strong>Annual Depreciation (40%)<\/strong><\/td><td><strong>Accumulated Depreciation<\/strong><\/td><td><strong>Ending Book Value<\/strong><\/td><\/tr><tr><td>1<\/td><td>$30,000<\/td><td>$12,000<\/td><td>$12,000<\/td><td>$18,000<\/td><\/tr><tr><td>2<\/td><td>$18,000<\/td><td>$7,200<\/td><td>$19,200<\/td><td>$10,800<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>This method front-loads depreciation for assets that lose value quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sum-of-the-years-digits-depreciation-method\"><strong>Sum-of-the-Years&#8217;-Digits Depreciation Method<\/strong><\/h3>\n\n\n\n<p>This accelerated method uses a fraction that decreases each year. For a 5-year asset: 5+4+3+2+1 = 15<\/p>\n\n\n\n<p><strong>Formula: Annual Depreciation = (Remaining Life \u00f7 Sum of Years) \u00d7 (Cost &#8211; Salvage Value)<\/strong><\/p>\n\n\n\n<p>For a building addition costing $100,000 with a 5-year life and $10,000 salvage value, year one depreciation would be 5\/15 \u00d7 $90,000 = $30,000, year two would be 4\/15 \u00d7 $90,000 = $24,000, and so on.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.irs.gov\/publications\/p946\" target=\"_blank\" rel=\"noreferrer noopener\">According to the IRS<\/a>, various depreciation methods are acceptable for tax purposes when applied consistently. The Modified Accelerated Cost Recovery System (MACRS) is the IRS-required method for most business assets placed in service after 1986.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-accumulated-depreciation-journal-entry-debit-or-credit\"><strong>Accumulated Depreciation Journal Entry (Debit or Credit)<\/strong><\/h2>\n\n\n\n<p>Is accumulated depreciation a debit or credit? It&#8217;s always a credit. Every time you record depreciation, you&#8217;re adding to this account with a credit entry.<\/p>\n\n\n\n<p>Here&#8217;s what the journal entry looks like when you record depreciation:<\/p>\n\n\n\n<p><strong>Debit:<\/strong> Depreciation Expense<br><strong>Credit:<\/strong> Accumulated Depreciation<\/p>\n\n\n\n<p>What&#8217;s actually happening here? You&#8217;re recording an expense (which reduces your net income and <a href=\"https:\/\/invoicefly.com\/academy\/calculate-retained-earnings\/\">retained earnings<\/a>) while simultaneously increasing the accumulated depreciation on your balance sheet (which lowers the book value of your fixed assets).<\/p>\n\n\n\n<p>The only time you debit accumulated depreciation is when you sell or dispose of an asset. At that point, you remove both the original asset cost and its accumulated depreciation from your books in a closing entry\u2014essentially wiping the slate clean for that piece of equipment.<\/p>\n\n\n\n<p><strong>Related Concepts:<\/strong> This same contra-asset approach works for other asset types too. Intangible assets use accumulated amortization (learn more in our <a href=\"https:\/\/invoicefly.com\/academy\/amortization-vs-depreciation\/\">amortization vs depreciation<\/a> guide), while natural resources like timber or minerals use accumulated depletion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/man-analyzing-fixed-assets.jpg\" alt=\"Analyst reviewing fixed asset ledger and depreciation rollforward\" class=\"wp-image-85213\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/man-analyzing-fixed-assets.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/man-analyzing-fixed-assets-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/man-analyzing-fixed-assets-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/man-analyzing-fixed-assets-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-it-essential-that-you-track-accumulated-depreciation\"><strong>Why Is It Essential That You Track Accumulated Depreciation?<\/strong><\/h2>\n\n\n\n<p>What is the purpose of the accumulated depreciation account? It&#8217;s not just busy work for your bookkeeper\u2014it serves some pretty important functions for your business.<\/p>\n\n\n\n<p><strong>Tax Benefits:<\/strong> <a href=\"https:\/\/www.irs.gov\/newsroom\/depreciation-expense-helps-business-owners-keep-more-money\" target=\"_blank\" rel=\"noreferrer noopener\">Depreciation reduces taxable income<\/a> without cash outflows. Understanding <a href=\"https:\/\/invoicefly.com\/academy\/tax-deductions-for-contractors\/\">tax deductions for contractors<\/a> includes knowing how to maximize these depreciation benefits.<\/p>\n\n\n\n<p><strong>Accurate Asset Valuation:<\/strong> Your balance sheet needs to show what your assets are actually worth today, not what you paid for them years ago. This matters big time when you&#8217;re <a href=\"https:\/\/invoicefly.com\/academy\/how-to-write-business-plan\/\">writing a business plan<\/a> or applying for a loan. Lenders look at these numbers to judge your financial health, and inflated asset values won&#8217;t do you any favors.<\/p>\n\n\n\n<p><strong>Smart Replacement Planning:<\/strong> Tracking accumulated depreciation tells you when equipment is nearing the end of its useful life, so you&#8217;re not caught off guard when something needs replacing. Plus, when you <a href=\"https:\/\/invoicefly.com\/academy\/calculate-cash-flow-formula\/\">calculate cash flow<\/a>, you add depreciation back to net income since it&#8217;s a non-cash expense. This gives you a realistic picture of the actual money you have available for buying new assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-accumulated-depreciation-affect-financial-statements\"><strong>How Does Accumulated Depreciation Affect Financial Statements?<\/strong><\/h2>\n\n\n\n<p><strong>Balance Sheet:<\/strong> Reduces net fixed assets through its contra-asset structure. The accumulated depreciation in balance sheet appears under <a href=\"https:\/\/viewpoint.pwc.com\/dt\/us\/en\/pwc\/accounting_guides\/not-for-profit-entities\/Not-for-profit-entities\/Nfp10_1\/102_Property_3.html\" target=\"_blank\" rel=\"noreferrer noopener\">Property, Plant, and Equipment (PP&amp;E):<\/a><\/p>\n\n\n\n<p><strong>Fixed Assets:<\/strong><strong><br><\/strong>Equipment $150,000<br>Less: Accumulated Depreciation ($45,000)<br><strong>Net Equipment<\/strong> $105,000<\/p>\n\n\n\n<p><strong>Income Statement:<\/strong> While accumulated depreciation doesn&#8217;t appear on the income statement, annual depreciation expense does, reducing net income.<\/p>\n\n\n\n<p><strong>Cash Flow Statement:<\/strong> Depreciation expense is added back to net income in operating activities since it&#8217;s non-cash. Understanding this helps when preparing your <a href=\"https:\/\/invoicefly.com\/academy\/annual-report\/\">annual report<\/a>.<\/p>\n\n\n\n<p>Your <a href=\"https:\/\/invoicefly.com\/glossary\/chart-of-accounts\/\">chart of accounts<\/a> should include separate accumulated depreciation accounts for different asset types (equipment, buildings, vehicles).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-accumulated-depreciation-an-asset-or-a-liability\"><strong>Is Accumulated Depreciation an Asset or a Liability?<\/strong><\/h2>\n\n\n\n<p>Neither. The accumulated depreciation meaning defines it as a contra-asset account. The accumulated depreciation normal balance is a credit, opposite to asset accounts which have debit balances.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-managing-accumulated-depreciation\"><strong>Managing Accumulated Depreciation<\/strong><\/h2>\n\n\n\n<p>Use an accumulated depreciation calculator or Excel worksheet to track each asset&#8217;s depreciation schedule. Many businesses create depreciation rollforward schedules showing opening balance, current period depreciation, and ending balance.<\/p>\n\n\n\n<p>When preparing your <a href=\"https:\/\/invoicefly.com\/academy\/profit-and-loss-statement\/\">profit and loss statement<\/a>, ensure depreciation expense flows correctly. Just as you&#8217;d create an <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-invoice\/\">invoice<\/a> to bill clients systematically, tracking depreciation requires consistent processes and accurate double-entry bookkeeping.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>Accumulated depreciation is essential for accurate financial reporting and tax planning. Whether you use straight-line, declining balance, or another method, consistently tracking this contra-asset account helps you understand asset values, plan replacements, and maximize tax benefits.<\/p>\n\n\n\n<p>The accumulated depreciation definition extends beyond simple accounting\u2014it reflects your assets&#8217; true economic value and helps you make informed business decisions. From recording adjusting entries to preparing closing entries at year-end, proper accumulated depreciation accounting plays a vital role in your financial position reporting.<\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-148ba8f3 e-flex e-con-boxed e-con e-parent\" data-id=\"148ba8f3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4e4bf elementor-widget elementor-widget-heading\" data-id=\"4f4e4bf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Acc. Dep.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-395ea99c e-flex e-con-boxed e-con e-parent\" data-id=\"395ea99c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3679a603 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"3679a603\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0d2df956a3\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-3679a603\">\n                        <a href=\"#collapse-8065b3c69d0d2df956a3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0d2df956a3\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0d2df956a3\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Is it better to depreciate or expense?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0d2df956a3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-3679a603\" data-parent=\"#accordion-69d0d2df956a3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>For assets lasting more than one year, depreciation is required and provides better tax planning. Expensing immediately may be allowed under <a href=\"https:\/\/www.irs.gov\/newsroom\/depreciation-expense-helps-business-owners-keep-more-money\" target=\"_blank\" rel=\"noopener\">Section 179<\/a>, but depreciation spreads the deduction over multiple years.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-3679a603\">\n                        <a href=\"#collapse-d5b379969d0d2df956a3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d0d2df956a3\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d0d2df956a3\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How does depreciation affect taxes?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d0d2df956a3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-3679a603\" data-parent=\"#accordion-69d0d2df956a3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Depreciation reduces taxable income without cash payment, lowering your tax bill. The accumulated depreciation over an asset's life equals total tax deductions claimed.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-3679a603\">\n                        <a href=\"#collapse-cd09c8369d0d2df956a3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d0d2df956a3\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d0d2df956a3\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How much tax do you pay on depreciation?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d0d2df956a3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-3679a603\" data-parent=\"#accordion-69d0d2df956a3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>You don't pay tax on depreciation\u2014it reduces your taxable income. If your effective tax rate is 25% and you claim $10,000 in depreciation, you save approximately $2,500 in taxes.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-3679a603\">\n                        <a href=\"#collapse-460c24b69d0d2df956a3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d0d2df956a3\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d0d2df956a3\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is it mandatory to claim depreciation in income tax?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d0d2df956a3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-3679a603\" data-parent=\"#accordion-69d0d2df956a3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>While claiming depreciation is optional, failing to claim it can reduce your basis in the asset, resulting in higher capital gains tax when you sell.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-3679a603\">\n                        <a href=\"#collapse-10f451369d0d2df956a3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d0d2df956a3\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d0d2df956a3\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How do I record depreciation in my accounting?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d0d2df956a3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-3679a603\" data-parent=\"#accordion-69d0d2df956a3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Record a journal entry debiting Depreciation Expense and crediting Accumulated Depreciation. Update both your income statement and balance sheet, ensuring your adjusting entry appears in the correct accounting period before processing closing entries.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Is it better to depreciate or expense?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>For assets lasting more than one year, depreciation is required and provides better tax planning. 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Is it mandatory to claim depreciation in income tax?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>While claiming depreciation is optional, failing to claim it can reduce your basis in the asset, resulting in higher capital gains tax when you sell.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. How do I record depreciation in my accounting?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Record a journal entry debiting Depreciation Expense and crediting Accumulated Depreciation. Update both your income statement and balance sheet, ensuring your adjusting entry appears in the correct accounting period before processing closing entries.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Accumulated depreciation is the total amount of depreciation recorded on a fixed asset since you started using it. Think of it as a running total that tracks how much value your asset has lost over time. When you buy equipment or property, you record its original cost on your balance sheet. Accumulated depreciation appears as [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":85208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[100],"class_list":["post-85207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Accumulated Depreciation: Definition &amp; How to Calculate It &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what accumulated depreciation is, how it works, where it appears on the balance sheet, and how to calculate it using common methods.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/depreciacion-acumulada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accumulated Depreciation: Definition, Formula &amp; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=85207"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85207\/revisions"}],"predecessor-version":[{"id":88798,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85207\/revisions\/88798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/85208"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=85207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=85207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=85207"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=85207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}