{"id":85506,"date":"2025-12-16T12:26:32","date_gmt":"2025-12-16T11:26:32","guid":{"rendered":"https:\/\/invoicefly.com\/?p=85506"},"modified":"2026-02-13T11:10:07","modified_gmt":"2026-02-13T10:10:07","slug":"significado-de-aplazamiento","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/deferral-meaning\/","title":{"rendered":"Significado de aplazamiento en contabilidad: Definici\u00f3n, tipos y ejemplos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"85506\" class=\"elementor elementor-85506\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-998e495 e-flex e-con-boxed e-con e-parent\" data-id=\"998e495\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42010af0 elementor-widget elementor-widget-text-editor\" data-id=\"42010af0\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Understanding the meaning of deferral is essential for accurate bookkeeping, clean financial reporting, and better tax planning, especially for small businesses that rely on the accrual basis of accounting. Deferrals help you record revenue and expenses in the correct period, even when cash timing doesn\u2019t match the economic activity.<\/p>\n\n<p><strong>This guide will cover:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>What a deferral means in accounting<\/li>\n\n<li>The four major types of deferrals<\/li>\n\n<li>How deferrals work under accrual accounting<\/li>\n\n<li>Real examples used by small businesses<\/li>\n\n<li>Journal entry examples<\/li>\n\n<li>Deferral vs. accrual accounting<\/li>\n\n<li>FAQs<\/li>\n<\/ul>\n\n<p><strong>Before we get into the details: <\/strong>If you want easier financial tracking while handling prepaid expenses, deferred revenue, retainers, or early customer payments, try Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/product\/online-payments\/\">online payments feature<\/a>.\u00a0<\/p>\n\n<p>It helps small businesses accept payments faster, reduce manual errors, and keep customer balances accurate, making deferrals easier to manage.<\/p>\n\n<h2 id=\"h-what-is-a-deferral-in-accounting\" class=\"wp-block-heading\"><strong>What Is a Deferral in Accounting?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-85507\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounting-deferral-ledger.jpg\" alt=\"Accountant reviewing deferral entries in ledger\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounting-deferral-ledger.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounting-deferral-ledger-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounting-deferral-ledger-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounting-deferral-ledger-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>A deferral in accounting refers to postponing the recognition of revenue or expenses until a future period. Even though cash may already have changed hands, the business waits to record revenue until it is earned or waits to record an expense until the benefit is consumed.<\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n<p>This ensures financial statements reflect economic reality rather than cash movement.<\/p>\n\n<p>In simple terms, when people ask <em>what does deferral mean<\/em>, the answer centers on timing: <strong>Cash first, recognition later.<\/strong><\/p>\n\n<p>Deferrals help businesses comply with the matching principle and the accrual method, supporting more accurate profitability measurement and stronger financial transparency.<\/p>\n\n<h2 id=\"h-types-of-deferrals\" class=\"wp-block-heading\"><strong>Types of Deferrals<\/strong><\/h2>\n\n<p>Understanding the four major categories of deferrals helps clarify how they affect both the income statement and the balance sheet, as well as everyday bookkeeping operations.<\/p>\n\n<h3 id=\"h-deferred-revenue-unearned-revenue\" class=\"wp-block-heading\"><strong>Deferred Revenue (Unearned Revenue)<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-85508\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/deferred-revenue-overview.jpg\" alt=\"Analyst reviewing deferred revenue chart\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/deferred-revenue-overview.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/deferred-revenue-overview-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/deferred-revenue-overview-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/deferred-revenue-overview-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Deferred revenue is money received before a business delivers goods or services. Because the company owes the customer something, it is recorded as a liability rather than income.<\/p>\n\n<p><strong>Examples include:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Annual software or SaaS subscriptions<\/li>\n\n<li>Prepaid service packages (consulting hours, maintenance plans)<\/li>\n\n<li>Event tickets sold months in advance<\/li>\n\n<li>Rent collected early from tenants<\/li>\n\n<li>Gift card sales<\/li>\n<\/ul>\n\n<p>Each month or period, a portion of this liability is shifted to revenue as services are provided. This prevents businesses from overstating income in the period cash is received.<\/p>\n\n<p>To better understand how liabilities appear on financial reports, see our guide on<a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\"> assets and liabilities<\/a>.<\/p>\n\n<h2 id=\"h-deferred-expenses-prepaid-expenses\" class=\"wp-block-heading\"><strong>Deferred Expenses (Prepaid Expenses)<\/strong><\/h2>\n\n<p>A d<a href=\"https:\/\/www.investopedia.com\/terms\/d\/deferredcharge.asp\">eferred expense<\/a> is a payment made for goods or services that will benefit the business in the future. These costs begin as assets and convert into expenses gradually.<\/p>\n\n<p><strong>Typical prepaid expenses include:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Annual insurance premiums<\/li>\n\n<li>Prepaid rent<\/li>\n\n<li>Software licenses or subscriptions billed annually<\/li>\n\n<li>Prepaid advertising or marketing campaigns<\/li>\n\n<li>Maintenance or service agreements<\/li>\n<\/ul>\n\n<p>These costs are expensed over time to match the period in which the benefit is actually received. This ensures accurate profit measurement.<\/p>\n\n<p>You can learn how these entries are recorded in<a href=\"https:\/\/invoicefly.com\/academy\/journal-entry-accounting\/\"> journal entry accounting<\/a>.<\/p>\n\n<h3 id=\"h-tax-deferrals\" class=\"wp-block-heading\"><strong>Tax Deferrals<\/strong><\/h3>\n\n<p>A tax deferral allows individuals or businesses to <a href=\"https:\/\/www.irs.gov\/newsroom\/deferral-of-employment-tax-deposits-and-payments-through-december-31-2020\">delay paying taxes<\/a> until a future period. This is common in both small business tax planning and retirement savings strategies.<\/p>\n\n<p><strong>Examples include:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Depreciation timing differences<\/li>\n\n<li>Retirement account contributions<\/li>\n\n<li>Installment sale income<\/li>\n\n<li>Deferral of payroll taxes under special IRS provisions<\/li>\n<\/ul>\n\n<h3 id=\"h-salary-amp-employee-deferrals-401k-roth-elective\" class=\"wp-block-heading\"><strong>Salary &amp; Employee Deferrals (401k, Roth, elective)<\/strong><\/h3>\n\n<p>Employee salary deferrals occur when part of a paycheck is voluntarily redirected into a retirement plan or another deferred-compensation account.<\/p>\n\n<p><strong>Types of salary deferrals include:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>401k deferral meaning:<\/strong> Pre-tax contributions that reduce taxable income this year<\/li>\n\n<li><strong>Roth deferral meaning:<\/strong> After-tax contributions offering tax-free withdrawals later<\/li>\n\n<li><strong>Elective deferral meaning:<\/strong> Any voluntary salary reduction into a retirement plan<\/li>\n\n<li><strong>Employee elective deferral meaning:<\/strong> Employee selects the deferral amount<\/li>\n<\/ul>\n\n<p>The IRS provides guidance on how much employees may defer each year under<a href=\"https:\/\/www.irs.gov\/retirement-plans\/maximize-your-salary-deferrals\"> salary deferral limits<\/a>.<\/p>\n\n<p><em>Staying on top of deferred revenue, prepaid expenses, and customer deposits is easier when your payment tools work smoothly. With<\/em><a href=\"https:\/\/invoicefly.com\/product\/online-payments\/\"> <em>online payments<\/em><\/a><em> and<\/em><a href=\"https:\/\/invoicefly.com\/product\/client-portal\/\"> <em>the client portal<\/em><\/a><em>, Invoice Fly helps you keep billing organized and customer balances up to date without extra admin work.<\/em><\/p>\n\n<h2 id=\"h-how-deferrals-work-under-accrual-accounting\" class=\"wp-block-heading\"><strong>How Deferrals Work Under Accrual Accounting<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-85509\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/prepaid-expense-calculation.jpg\" alt=\"Person calculating deferred (prepaid) expenses\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/prepaid-expense-calculation.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/prepaid-expense-calculation-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/prepaid-expense-calculation-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/prepaid-expense-calculation-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Deferrals support the core principles of accrual accounting, ensuring transactions are recorded when they truly happen economically, not when money moves.<\/p>\n\n<p>Under accrual accounting:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Revenue is recognized when earned<\/li>\n\n<li>Expenses are recognized when incurred<\/li>\n\n<li>Cash timing does not determine recognition<\/li>\n<\/ul>\n\n<p>Deferrals prevent misinterpretation of financial performance by adjusting for early or advance payments. They also ensure:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Revenue is not overstated when cash is received early<\/li>\n\n<li>Expenses are not overstated when prepaid<\/li>\n\n<li>Liabilities and assets accurately represent obligations and future benefits<\/li>\n\n<li>Profitability trends remain consistent<\/li>\n<\/ul>\n\n<p>To learn why accrual accounting is essential for growing businesses, see: <a href=\"https:\/\/invoicefly.com\/academy\/accrual-basis-accounting\/\">What is accrual basis accounting?<\/a>.<\/p>\n\n<h2 id=\"h-common-examples-of-deferrals\" class=\"wp-block-heading\"><strong>Common Examples of Deferrals<\/strong><\/h2>\n\n<p>Below are scenarios commonly encountered in daily <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">small business bookkeeping<\/a>.<\/p>\n\n<h3 id=\"h-insurance\" class=\"wp-block-heading\"><strong>Insurance<\/strong><\/h3>\n\n<p>A business pays $2,400 for an annual insurance policy. Instead of recording the full amount as an immediate expense, the payment is recorded as a prepaid asset. Each month, $200 becomes an insurance expense until the prepaid amount reaches zero.<\/p>\n\n<h3 id=\"h-rent\" class=\"wp-block-heading\"><strong>Rent<\/strong><\/h3>\n\n<p>If a company pays a landlord three months of rent up front, that payment is a deferred expense. It becomes a monthly rent expense only as time passes.<\/p>\n\n<h3 id=\"h-subscriptions\" class=\"wp-block-heading\"><strong>Subscriptions<\/strong><\/h3>\n\n<p>Many SaaS platforms bill annually. Businesses receiving annual subscription payments must treat the full amount as deferred revenue and recognize it monthly.<\/p>\n\n<h3 id=\"h-prepaid-services\" class=\"wp-block-heading\"><strong>Prepaid Services<\/strong><\/h3>\n\n<p>Businesses often pay contractors early such as marketing retainers, cleaning services, or maintenance programs. These create prepaid assets until work is completed.<\/p>\n\n<h3 id=\"h-advanced-customer-payments\" class=\"wp-block-heading\"><strong>Advanced Customer Payments<\/strong><\/h3>\n\n<p>Customer deposits, down payments, and retainers must be recorded as liabilities because the company owes services or goods in the future.<\/p>\n\n<h2 id=\"h-journal-entry-examples-for-deferrals\" class=\"wp-block-heading\"><strong>Journal Entry Examples for Deferrals<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"622\" class=\"wp-image-85511\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-reviewing-revenue-deferrals.jpg\" alt=\"Team analyzing deferred revenue reports\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-reviewing-revenue-deferrals.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-reviewing-revenue-deferrals-300x187.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-reviewing-revenue-deferrals-768x478.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-reviewing-revenue-deferrals-710x442.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h3 id=\"h-deferred-revenue-entry\" class=\"wp-block-heading\"><strong>Deferred revenue entry<\/strong><\/h3>\n\n<p>When a business receives cash but hasn\u2019t delivered the service:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Debit:<\/strong> Cash<\/li>\n\n<li><strong>Credit:<\/strong> Deferred Revenue<\/li>\n<\/ul>\n\n<h3 id=\"h-deferred-expense-entry\" class=\"wp-block-heading\"><strong>Deferred expense entry<\/strong><\/h3>\n\n<p>When cash is paid early for future benefits:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Debit:<\/strong> Prepaid Expense<\/li>\n\n<li><strong>Credit:<\/strong> Cash<\/li>\n<\/ul>\n\n<h3 id=\"h-revenue-recognition-over-time\" class=\"wp-block-heading\"><strong>Revenue recognition over time<\/strong><\/h3>\n\n<p>As the business earns revenue each period:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Debit:<\/strong> Deferred Revenue<\/li>\n\n<li><strong>Credit:<\/strong> Revenue<\/li>\n<\/ul>\n\n<h3 id=\"h-expense-recognition-over-time\" class=\"wp-block-heading\"><strong>Expense recognition over time<\/strong><\/h3>\n\n<p>As prepaid expenses are consumed:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Debit:<\/strong> Expense<\/li>\n\n<li><strong>Credit:<\/strong> Prepaid Expense<\/li>\n<\/ul>\n\n<p>To understand how these transactions affect financial statements, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/income-statement\/\">income statements<\/a>.<\/p>\n\n<h2 id=\"h-deferral-vs-accrual-accounting\" class=\"wp-block-heading\"><strong>Deferral vs. Accrual Accounting<\/strong><\/h2>\n\n<p>These two systems work together to ensure financial accuracy.<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Category<\/strong><\/td>\n<td><strong>Deferral<\/strong><\/td>\n<td><strong>Accrual<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Timing<\/strong><\/td>\n<td>Cash happens before recognition<\/td>\n<td>Recognition occurs before cash<\/td>\n<\/tr>\n<tr>\n<td><strong>Examples<\/strong><\/td>\n<td>Prepaid rent, unearned revenue<\/td>\n<td>Accrued wages, accrued utilities<\/td>\n<\/tr>\n<tr>\n<td><strong>Balance Sheet Impact<\/strong><\/td>\n<td>Creates assets or liabilities<\/td>\n<td>Creates receivables or payables<\/td>\n<\/tr>\n<tr>\n<td><strong>Purpose<\/strong><\/td>\n<td>Ensures accurate future recognition<\/td>\n<td>Ensures timely recognition of obligations<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<h2 id=\"h-ready-to-understand-and-manage-deferrals-more-easily\" class=\"wp-block-heading\"><strong>Ready to Understand and Manage Deferrals More Easily?<\/strong><\/h2>\n\n<p>Deferrals help businesses match expenses and revenue to the correct period, manage cash flow more strategically, and prepare for taxes with better accuracy.<\/p>\n\n<p>Whether you\u2019re handling deferred revenue, payment deferrals, deferred rent, prepaid expenses, or retirement contributions, the underlying principle stays the same: record activity in the period it belongs.If you want a smoother way to manage customer deposits, advance payments, and deferred revenue, Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/product\/online-payments\/\"> online payments<\/a> feature can help. It gives your customers an easy way to pay and keeps every transaction organized, so your deferrals and revenue schedules stay accurate without extra work.<\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5debe50a e-flex e-con-boxed e-con e-parent\" data-id=\"5debe50a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22228c6 elementor-widget elementor-widget-heading\" data-id=\"22228c6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Deferrals in Accounting<span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd235fb e-flex e-con-boxed e-con e-parent\" data-id=\"cd235fb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-515534ce elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"515534ce\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0e8ab3faca\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-515534ce\">\n                        <a href=\"#collapse-8065b3c69d0e8ab3faca\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0e8ab3faca\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0e8ab3faca\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is the simplest costing method?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0e8ab3faca\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-515534ce\" data-parent=\"#accordion-69d0e8ab3faca\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Standard costing is considered one of the simplest methods because businesses compare expected costs to actual results to identify differences.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-515534ce\">\n                        <a href=\"#collapse-d5b379969d0e8ab3faca\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d0e8ab3faca\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d0e8ab3faca\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is an example of cost accounting?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d0e8ab3faca\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-515534ce\" data-parent=\"#accordion-69d0e8ab3faca\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Tracking <a href=\"https:\/\/invoicefly.com\/glossary\/material-costs\/\">materials<\/a>, labor, and overhead in order to determine the full cost of producing a product or service.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-515534ce\">\n                        <a href=\"#collapse-cd09c8369d0e8ab3faca\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d0e8ab3faca\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d0e8ab3faca\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What are the 8 types of cost?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d0e8ab3faca\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-515534ce\" data-parent=\"#accordion-69d0e8ab3faca\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Direct, indirect, fixed, variable, operating, opportunity, sunk, incremental, and sometimes semi-variable costs depending on the framework used.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-515534ce\">\n                        <a href=\"#collapse-460c24b69d0e8ab3faca\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d0e8ab3faca\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d0e8ab3faca\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What are the 4 components of cost?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d0e8ab3faca\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-515534ce\" data-parent=\"#accordion-69d0e8ab3faca\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Direct materials, direct labor, manufacturing overhead, and operating expenses.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-515534ce\">\n                        <a href=\"#collapse-10f451369d0e8ab3faca\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d0e8ab3faca\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d0e8ab3faca\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is a cost sheet?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d0e8ab3faca\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-515534ce\" data-parent=\"#accordion-69d0e8ab3faca\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A cost sheet summarizes all production costs for a product or service and helps management monitor profitability.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is the simplest costing method?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Standard costing is considered one of the simplest methods because businesses compare expected costs to actual results to identify differences.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What is an example of cost accounting?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Tracking <a href=\\\"https:\/\/invoicefly.com\/glossary\/material-costs\/\\\">materials<\/a>, labor, and overhead in order to determine the full cost of producing a product or service.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What are the 8 types of cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Direct, indirect, fixed, variable, operating, opportunity, sunk, incremental, and sometimes semi-variable costs depending on the framework used.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. What are the 4 components of cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Direct materials, direct labor, manufacturing overhead, and operating expenses.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What is a cost sheet?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A cost sheet summarizes all production costs for a product or service and helps management monitor profitability.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Understanding the meaning of deferral is essential for accurate bookkeeping, clean financial reporting, and better tax planning, especially for small businesses that rely on the accrual basis of accounting. Deferrals help you record revenue and expenses in the correct period, even when cash timing doesn\u2019t match the economic activity. This guide will cover: Before we [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":85513,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[101],"class_list":["post-85506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deferral Meaning in Accounting: Definition &amp; Types Explained &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn the meaning of deferrals in accounting, how deferred expenses and deferred revenue work, and why we use them under accrual accounting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/significado-de-aplazamiento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deferral Meaning in Accounting: Definition, Types &amp; 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Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=85506"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85506\/revisions"}],"predecessor-version":[{"id":88796,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85506\/revisions\/88796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/85513"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=85506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=85506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=85506"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=85506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}