{"id":85552,"date":"2025-12-16T18:51:45","date_gmt":"2025-12-16T17:51:45","guid":{"rendered":"https:\/\/invoicefly.com\/?p=85552"},"modified":"2026-02-23T12:19:36","modified_gmt":"2026-02-23T11:19:36","slug":"finanzas-empresariales","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/business-finance\/","title":{"rendered":"\u00bfQu\u00e9 es Finanzas Empresariales? Definici\u00f3n, Tipos y Conceptos Clave"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"85552\" class=\"elementor elementor-85552\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-368c01e4 e-flex e-con-boxed e-con e-parent\" data-id=\"368c01e4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4de4a7f3 elementor-widget elementor-widget-text-editor\" data-id=\"4de4a7f3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Business finance is the process of managing a company\u2019s money, investments, and financial activities to support day-to-day operations, long-term growth, and strategic decisions. In simple terms, <a href=\"\/academy\/what-is-finance\/\">finance<\/a> is the business function that involves managing money and financial resources, ensuring a business has what it needs to operate, improve, and plan for the future.<\/p>\n\n<p>For small businesses, contractors, startups, and established firms, understanding finance in a business is essential. Whether you&#8217;re calculating profit margins, managing cash flow, or deciding how to fund expansion, strong financial knowledge supports sustainable success.<\/p>\n\n<p><strong>This guide will cover:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>What finance means in business<\/li>\n\n<li>The role of business finance and why it matters<\/li>\n\n<li>Internal, external, short-term, and long-term types of finance<\/li>\n\n<li>Key concepts &amp; how financial decisions affect operations<\/li>\n\n<li>Strategic finance<\/li>\n\n<li>Business finance vs. corporate finance<\/li>\n\n<li>Business finance services and tools<\/li>\n\n<li>Careers and roles in the finance team<\/li>\n\n<li>Examples of basic business finance<\/li>\n\n<li>FAQs<\/li>\n<\/ul>\n\n<p><strong>Before we get into the details: <\/strong>Managing your financial information starts with clean, consistent invoicing. Speed up your workflow and keep payments organized with Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\"> free invoice generator<\/a>. A fast way to create accurate, professional invoices that support healthy cash flow.<\/p>\n\n<h2 id=\"h-what-is-business-finance\" class=\"wp-block-heading\"><strong>What Is Business Finance?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"563\" class=\"wp-image-85553\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-finance-management.jpg\" alt=\"Businessman managing financial tasks on laptop in modern office\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-finance-management.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-finance-management-300x169.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-finance-management-768x432.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-finance-management-710x400.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Business finance refers to managing a company\u2019s money: how it is acquired, spent, invested, and protected. It covers everything from daily cash flow to long-term planning, and it applies to all types of business, from solo contractors to large enterprises.<\/p>\n\n<p>Put simply, finance is the business function that involves decisions about money, balancing risk and opportunity to support growth. That includes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tracking financial information<\/li>\n\n<li>Managing assets and liabilities<\/li>\n\n<li>Planning budgets<\/li>\n\n<li>Funding business operations<\/li>\n\n<li>Making investment decisions<\/li>\n\n<li>Understanding financials definition and performance<\/li>\n<\/ul>\n\n<p>Business finance is also central to what is business and finance, offering the foundation for informed decision-making.<\/p>\n\n<p><strong>Pro Tip: <\/strong>If you\u2019re starting out and want an overview of how money flows through a business, start with our<a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\"> small business bookkeeping guide<\/a>.\u00a0<\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n<h2 id=\"h-the-role-of-business-finance\" class=\"wp-block-heading\"><strong>The Role of Business Finance<\/strong><\/h2>\n\n<p>The primary role of finance in business involves ensuring the organization has the resources to operate efficiently and thrive over time. Finance supports:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Day-to-day operations<\/strong> such as payroll and inventory<\/li>\n\n<li><strong>Strategic decisions<\/strong> about investments, expansion, and budgeting<\/li>\n\n<li><strong>Managing cash flow<\/strong>, keeping money coming in and going out at a healthy pace<\/li>\n\n<li><strong>Understanding the bottom line<\/strong> and improving profitability<\/li>\n\n<li><strong>Asset-liability management<\/strong>, reducing risk and improving stability<\/li>\n\n<li><strong>Long-term planning<\/strong>, projecting future needs and opportunities<\/li>\n\n<li><strong>Financial reporting<\/strong>, which provides insight into performance<\/li>\n<\/ul>\n\n<p>Finance also helps explain how finance is related to other business activities such as marketing, operations, hiring, and production. Every department relies on financial information to make decisions and allocate resources.<\/p>\n\n<h2 id=\"h-types-of-finance-in-business\" class=\"wp-block-heading\"><strong>Types of Finance in Business<\/strong><\/h2>\n\n<h3 id=\"h-short-term-finance\" class=\"wp-block-heading\"><strong>Short-Term Finance<\/strong><\/h3>\n\n<p>Short-term finance supports immediate needs, helping a business maintain day-to-day stability. It covers:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Operating expenses<\/li>\n\n<li>Supplier payments<\/li>\n\n<li>Payroll<\/li>\n\n<li>Emergency expenses<\/li>\n<\/ul>\n\n<p>Common sources include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Overdrafts<\/li>\n\n<li>Short-term loans<\/li>\n\n<li>Lines of credit<\/li>\n\n<li>Trade credit<\/li>\n<\/ul>\n\n<p>These solutions support liquidity and operational continuity.<\/p>\n\n<h3 id=\"h-long-term-finance\" class=\"wp-block-heading\"><strong>Long-Term Finance<\/strong><\/h3>\n\n<p>Long-term finance supports major investments and long-range goals such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Real estate purchases<\/li>\n\n<li>Equipment upgrades<\/li>\n\n<li>Long-term projects<\/li>\n\n<li>Market expansion<\/li>\n<\/ul>\n\n<p>Sources include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Bank loans<\/li>\n\n<li>Equity financing<\/li>\n\n<li>Bonds<\/li>\n\n<li>Venture capital<\/li>\n<\/ul>\n\n<p>Long-term funding is essential for sustainable growth and strategic planning.<\/p>\n\n<h3 id=\"h-internal-vs-external-finance\" class=\"wp-block-heading\"><strong>Internal vs. External Finance<\/strong><\/h3>\n\n<p><strong>Internal finance<\/strong> uses the company\u2019s own resources: profits, retained earnings, or asset sales.<\/p>\n\n<p><strong>External finance<\/strong> comes from outside sources such as commercial banks, investors, or government grants.<\/p>\n\n<p>Understanding both helps define the term finance and guides a strong business finance strategy.<\/p>\n\n<h2 id=\"h-how-interest-rates-influence-business-finance\" class=\"wp-block-heading\"><strong>How Interest Rates Influence Business Finance<\/strong><\/h2>\n\n<p>Interest rates directly affect borrowing costs, investment decisions, and profitability. When rates rise:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Loans become more expensive<\/li>\n\n<li>Return on invested capital must be higher to remain worthwhile<\/li>\n\n<li>Profit margins may shrink<\/li>\n\n<li>Businesses delay or reduce spending<\/li>\n<\/ul>\n\n<p>When rates fall:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Borrowing becomes cheaper<\/li>\n\n<li>Expansion becomes more appealing<\/li>\n\n<li>Real estate financing may become easier<\/li>\n\n<li>Cash flow improves<\/li>\n<\/ul>\n\n<p>Monitoring rates from reputable sources like the <a href=\"https:\/\/www.federalreserve.gov\/publications\/2022-ar-financial-stability.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Federal Reserve<\/a> helps businesses make informed financial decisions.<\/p>\n\n<h2 id=\"h-how-financial-institutions-support-business-operations\" class=\"wp-block-heading\"><strong>How Financial Institutions Support Business Operations<\/strong><\/h2>\n\n<p>Financial institutions, including commercial banks, credit unions, and investment banks, play a central role in finance business activities. They support companies by providing:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Loans and credit<\/li>\n\n<li>Savings and investment accounts<\/li>\n\n<li>Payment processing<\/li>\n\n<li>Merchant services<\/li>\n\n<li>Financial advice<\/li>\n<\/ul>\n\n<p>These institutions also help businesses manage risk, plan investments, evaluate asset-liability structures, and grow sustainably. This relationship is essential to understanding what a finance business does and the meaning of finance company services.<\/p>\n\n<h2 id=\"h-understanding-profit-margins-and-the-bottom-line\" class=\"wp-block-heading\"><strong>Understanding Profit Margins and the Bottom Line<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-85554\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/cash-flow-planning.jpg\" alt=\"Woman reviewing business reports and cash flow data\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/cash-flow-planning.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/cash-flow-planning-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/cash-flow-planning-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/cash-flow-planning-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Profit margins show how much money a business keeps after covering its costs. They reflect:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pricing strategy<\/li>\n\n<li>Operating efficiency<\/li>\n\n<li>Cost control<\/li>\n\n<li>Overall financial health<\/li>\n<\/ul>\n\n<p><strong>Pro Tip:<\/strong> To learn more about how profits affect decisions, see our guides on<a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\"> gross profit vs net profit<\/a> and<a href=\"https:\/\/invoicefly.com\/academy\/profit-and-loss-statement\/\"> profit and loss statements<\/a>.<\/p>\n\n<h2 id=\"h-financial-reporting-and-why-it-matters\" class=\"wp-block-heading\"><strong>Financial Reporting and Why It Matters<\/strong><\/h2>\n\n<p>Financial reporting translates a company\u2019s activities into clear statements that show:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What the business owns and owes<\/li>\n\n<li>How much money it earned and spent<\/li>\n\n<li>How cash flows through the organization<\/li>\n<\/ul>\n\n<p>Key reports include the<a href=\"https:\/\/invoicefly.com\/glossary\/balance-sheet-definition\/\"> balance sheet<\/a>, <a href=\"https:\/\/invoicefly.com\/academy\/income-statement\/\">income statement<\/a>, <a href=\"https:\/\/invoicefly.com\/academy\/annual-report\/\">annual report<\/a>, and cash flow statement.<\/p>\n\n<p>Accurate reporting helps:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Track performance<\/li>\n\n<li>Meet legal requirements<\/li>\n\n<li>Support loan applications<\/li>\n\n<li>Build investor trust<\/li>\n\n<li>Guide strategic decisions<\/li>\n<\/ul>\n\n<h2 id=\"h-strategic-financial-decisions-in-business\" class=\"wp-block-heading\"><strong>Strategic Financial Decisions in Business<\/strong><\/h2>\n\n<p>Strategic decisions help determine how a company grows, invests, and competes.\u00a0<\/p>\n\n<p>Examples include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Choosing between debt and equity financing<\/li>\n\n<li>Evaluating new markets<\/li>\n\n<li>Investing in technology or real estate<\/li>\n\n<li>Setting long-term pricing strategy<\/li>\n\n<li>Managing company finance to reduce risk<\/li>\n<\/ul>\n\n<p>A key measure is return on invested capital, which shows how effectively the business converts investment into profit.<\/p>\n\n<p>Finance professionals help leaders evaluate opportunities, manage risks, and align decisions with long-term goals.<\/p>\n<p><strong>RELATED ARTICLE: <\/strong><a href=\"https:\/\/invoicefly.com\/academy\/subsidiaries\/\">What Are Subsidiaries?\u00a0<\/a><\/p>\n\n<h2 id=\"h-how-finance-supports-day-to-day-operations\" class=\"wp-block-heading\"><strong>How Finance Supports Day-to-Day Operations<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"712\" class=\"wp-image-85555\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/investment-decision-making.jpg\" alt=\"Team reviewing data and strategy dashboard for financial decision-making\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/investment-decision-making.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/investment-decision-making-300x214.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/investment-decision-making-768x547.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/investment-decision-making-710x506.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Finance touches every daily task, including:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Managing cash flow<\/li>\n\n<li>Approving purchases<\/li>\n\n<li>Tracking expenses<\/li>\n\n<li>Scheduling payments<\/li>\n\n<li>Handling payroll<\/li>\n\n<li>Planning inventory<\/li>\n\n<li>Reviewing supplier terms<\/li>\n<\/ul>\n\n<h2 id=\"h-what-financing-refers-to-in-business\" class=\"wp-block-heading\"><strong>What Financing Refers To in Business<\/strong><\/h2>\n\n<p>Financing refers to obtaining money to support business activities. It includes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Loans<\/li>\n\n<li>Lines of credit<\/li>\n\n<li>Investment funding<\/li>\n\n<li>Equipment financing<\/li>\n\n<li>Grants<\/li>\n<\/ul>\n\n<p>Businesses choose financing based on cost, risk, repayment terms, and their financial goals.<\/p>\n\n<p>Understanding financing is essential for determining what is a financial business, how companies fund growth, and how they structure company finance.<\/p>\n\n<h2 id=\"h-business-finance-vs-corporate-finance\" class=\"wp-block-heading\"><strong>Business Finance vs. Corporate Finance<\/strong><\/h2>\n\n<p>Business finance is broad and practical. Corporate finance is specialized and strategic. The difference helps clarify business and finance meaning for various business structures.<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Category<\/strong><\/td>\n<td><strong>Business Finance<\/strong><\/td>\n<td><strong>Corporate Finance<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Scope<\/strong><\/td>\n<td>Applies to any type of business<\/td>\n<td>Applies to corporations<\/td>\n<\/tr>\n<tr>\n<td><strong>Primary Goal<\/strong><\/td>\n<td>Support operations and sustainable growth<\/td>\n<td>Maximize shareholder value<\/td>\n<\/tr>\n<tr>\n<td><strong>Focus<\/strong><\/td>\n<td>Daily cash flow, budgeting, and business operations<\/td>\n<td>Capital structure, investments, and risk management<\/td>\n<\/tr>\n<tr>\n<td><strong>Activities<\/strong><\/td>\n<td>Budgeting, financial reporting, managing cash flow<\/td>\n<td>Long-term investments, capital raising, financial strategy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p>Source: <a href=\"https:\/\/mergersandinquisitions.com\/project-finance-vs-corporate-finance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mergers &amp; Inquisitions<\/a><\/p>\n<p><strong>RELATED ARTICLE:<\/strong> <a href=\"\/academy\/sow-meaning\/\">What is a Statement of Work (SOW)?<\/a><\/p>\n\n<h2 id=\"h-key-concepts-in-business-finance\" class=\"wp-block-heading\"><strong>Key Concepts in Business Finance<\/strong><\/h2>\n\n<p>Essential concepts every business should understand include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">Assets and liabilities<\/a><\/li>\n\n<li>Working capital<\/li>\n\n<li><a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-depreciation\/\">Depreciation<\/a><\/li>\n\n<li>Capital structure<\/li>\n\n<li>Cash flow<\/li>\n\n<li>Financial institutions<\/li>\n\n<li><a href=\"https:\/\/invoicefly.com\/academy\/how-to-find-profit-margin\/\">Profit margins<\/a><\/li>\n\n<li>Investment risk<\/li>\n\n<li>Financial reporting<\/li>\n<\/ul>\n\n<p>These foundations help leaders define the term finance and manage resources confidently.<\/p>\n\n<h2 id=\"h-business-finance-in-practice\" class=\"wp-block-heading\"><strong>Business Finance in Practice<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-85556\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/corporate-finance-team.jpg\" alt=\"Business team collaborating on financial strategy at laptop table\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/corporate-finance-team.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/corporate-finance-team-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/corporate-finance-team-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/corporate-finance-team-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Examples of basic business finance include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tracking <a href=\"https:\/\/invoicefly.com\/academy\/transactions\/\">transactions<\/a><\/li>\n\n<li>Creating budgets<\/li>\n\n<li>Preparing financial statements<\/li>\n\n<li>Deciding when to borrow<\/li>\n\n<li>Reviewing profit margins<\/li>\n\n<li>Setting prices through<a href=\"https:\/\/invoicefly.com\/academy\/margin-vs-markup\/\"> margin vs markup<\/a><\/li>\n\n<li>Managing <a href=\"\/academy\/what-is-an-asset\/\">assets<\/a> and <a href=\"\/academy\/liabilities-meaning\/\">liabilities<\/a><\/li>\n\n<li>Using the<a href=\"https:\/\/invoicefly.com\/academy\/calculate-cash-flow-formula\/\"> cash flow formula<\/a><\/li>\n<\/ul>\n\n<p>These actions show how finance guides real business decisions.<\/p>\n<p><strong>RELATED ARTICLE:<\/strong> <a href=\"\/academy\/insolvent-meaning\/\">Insolvent Meaning<\/a><\/p>\n\n<h2 id=\"h-common-business-finance-services-and-tools\" class=\"wp-block-heading\"><strong>Common Business Finance Services and Tools<\/strong><\/h2>\n\n<p>Business finance services include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Accounting<\/li>\n\n<li>Tax preparation<\/li>\n\n<li>Bookkeeping<\/li>\n\n<li>Loan advisory<\/li>\n\n<li>Financial planning<\/li>\n\n<li>Payroll services<\/li>\n<\/ul>\n\n<p>Tools include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Accounting software<\/li>\n\n<li>Cash flow planners<\/li>\n\n<li>Budgeting tools<\/li>\n\n<li>Reporting dashboards<\/li>\n<\/ul>\n\n<p><strong>Pro Tip:<\/strong>\u00a0 With Invoice Fly, you can <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">automate invoicing<\/a>, monitor cash flow, and generate clear <a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\">business reports<\/a> without manual admin.<\/p>\n<p><strong>RELATED ARTICLE:<\/strong> <a href=\"\/academy\/pro-rata\/\">Understanding Pro Rata<\/a><\/p>\n\n<h2 id=\"h-careers-in-business-finance\" class=\"wp-block-heading\"><strong>Careers in Business Finance<\/strong><\/h2>\n\n<p>The finance team may include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/invoicefly.com\/academy\/what-do-accountants-do\/\"><strong>Accountants<\/strong><\/a> record, organize, and report financial information to ensure accuracy and compliance. They manage transactions, reconcile accounts, and help prepare essential financial statements.<\/li>\n\n<li><strong>Financial analysts <\/strong>evaluate data, trends, and performance metrics to help leaders make informed financial decisions. They assess risks, forecast future outcomes, and support budgeting and investment planning.<\/li>\n\n<li><strong>Controllers <\/strong>oversee the accuracy of financial reporting and ensure accounting processes follow proper standards. They supervise accounting teams, manage internal controls, and support strategic financial planning.<\/li>\n\n<li><strong>Treasurers <\/strong>manage the company\u2019s cash, investments, and liquidity to ensure the business can meet its financial obligations. They also handle banking relationships, financing activities, and risk management.<\/li>\n\n<li><strong>CFOs (Chief Financial Officers)<\/strong> lead the entire finance function, shaping long-term financial strategy, overseeing reporting, and guiding major business decisions. They help set company goals and ensure financial resources align with the organization\u2019s vision.<\/li>\n\n<li><strong>Loan officers <\/strong>evaluate credit applications from businesses seeking financing. They assess financial health, verify documentation, and recommend loan terms that fit the applicant\u2019s needs and risk profile.<\/li>\n\n<li><strong>Banking professionals <\/strong>support businesses with services such as accounts, loans, payment solutions, and investment management. They help companies navigate financial products and maintain strong financial operations.<\/li>\n<\/ul>\n<p><strong>RELATED ARTICLES: <\/strong><\/p>\n<ul>\n<li><a href=\"\/academy\/stakeholders-meaning\/\">What Is a Stakeholder?\u00a0<\/a><\/li>\n<li><a href=\"\/academy\/service-area\/\">What is Service Area?\u00a0<\/a><\/li>\n<li><a href=\"\/academy\/how-to-fire-someone\/\">How to fire someone?<\/a><\/li>\n<\/ul>\n\n<h2 id=\"h-ready-to-strengthen-your-business-finance-skills\" class=\"wp-block-heading\"><strong>Ready to Strengthen Your Business Finance Skills?<\/strong><\/h2>\n\n<p>Business finance gives you the insight needed to run a steady, resilient company. By understanding your financial reports and the decisions that shape them, you can manage risks more effectively and build stronger profit margins over time.To support your financial workflow, try Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\"> business reports<\/a> and create polished invoices with the<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\"> free invoice generator<\/a>.<\/p>\n<p><strong>RELATED ARTICLES:\u00a0<\/strong><\/p>\n<ul>\n<li><a href=\"\/academy\/perpetuity\/\">What Is Perpetuity?<\/a><\/li>\n<li><a href=\"\/academy\/audit-meaning\/\">Audit Explained: Definition, Types, and Examples<\/a><\/li>\n<li><a href=\"\/academy\/what-is-a-dividend\/\">What Is a Dividend?<\/a><\/li>\n<\/ul>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b924ea1 e-flex e-con-boxed e-con e-parent\" data-id=\"1b924ea1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a24627a elementor-widget elementor-widget-heading\" data-id=\"1a24627a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Business Finance<span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51793bdb e-flex e-con-boxed e-con e-parent\" data-id=\"51793bdb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-710416cb elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"710416cb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69e972bea07ee\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-710416cb\">\n                        <a href=\"#collapse-8065b3c69e972bea07ee\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69e972bea07ee\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69e972bea07ee\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What exactly is business finance?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69e972bea07ee\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-710416cb\" data-parent=\"#accordion-69e972bea07ee\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It\u2019s the management of money, assets, liabilities, investments, and financial activities within a business.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-710416cb\">\n                        <a href=\"#collapse-d5b379969e972bea07ee\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969e972bea07ee\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969e972bea07ee\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is the highest-paying job in business finance?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969e972bea07ee\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-710416cb\" data-parent=\"#accordion-69e972bea07ee\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Chief Financial Officer (CFO), investment banking roles, and corporate treasurers often top the list.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-710416cb\">\n                        <a href=\"#collapse-cd09c8369e972bea07ee\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369e972bea07ee\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369e972bea07ee\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is a business finance role?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369e972bea07ee\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-710416cb\" data-parent=\"#accordion-69e972bea07ee\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It involves budgeting, forecasting, reporting, and supporting strategic decisions.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-710416cb\">\n                        <a href=\"#collapse-460c24b69e972bea07ee\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69e972bea07ee\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69e972bea07ee\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What are the 4 areas of finance?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69e972bea07ee\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-710416cb\" data-parent=\"#accordion-69e972bea07ee\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The four main areas of finance are personal finance, corporate finance, public finance, and investment finance. Each focuses on managing money at a different level, from individual budgeting and saving to large-scale business investments and government funding.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-710416cb\">\n                        <a href=\"#collapse-10f451369e972bea07ee\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369e972bea07ee\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369e972bea07ee\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is an example of business finance?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369e972bea07ee\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-710416cb\" data-parent=\"#accordion-69e972bea07ee\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A simple example of business finance is a company using a line of credit to purchase inventory, then repaying it as sales come in. Other examples include budgeting for payroll, investing in new equipment, or analyzing profit margins to adjust pricing.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What exactly is business finance?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>It\u2019s the management of money, assets, liabilities, investments, and financial activities within a business.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What is the highest-paying job in business finance?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Chief Financial Officer (CFO), investment banking roles, and corporate treasurers often top the list.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What is a business finance role?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>It involves budgeting, forecasting, reporting, and supporting strategic decisions.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. What are the 4 areas of finance?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The four main areas of finance are personal finance, corporate finance, public finance, and investment finance. Each focuses on managing money at a different level, from individual budgeting and saving to large-scale business investments and government funding.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What is an example of business finance?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A simple example of business finance is a company using a line of credit to purchase inventory, then repaying it as sales come in. Other examples include budgeting for payroll, investing in new equipment, or analyzing profit margins to adjust pricing.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Business finance is the process of managing a company\u2019s money, investments, and financial activities to support day-to-day operations, long-term growth, and strategic decisions. In simple terms, finance is the business function that involves managing money and financial resources, ensuring a business has what it needs to operate, improve, and plan for the future. For small [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":85557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[101],"class_list":["post-85552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Finance: Definition, Role, Types, and Key Concepts &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what finance is, its types, key concepts, and why understanding finance is essential for individuals, businesses, and governments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/finanzas-empresariales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Business Finance? 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=85552"}],"version-history":[{"count":7,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85552\/revisions"}],"predecessor-version":[{"id":90304,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85552\/revisions\/90304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/85557"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=85552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=85552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=85552"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=85552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}