{"id":85623,"date":"2025-12-18T09:12:56","date_gmt":"2025-12-18T08:12:56","guid":{"rendered":"https:\/\/invoicefly.com\/?p=85623"},"modified":"2026-02-13T11:10:06","modified_gmt":"2026-02-13T10:10:06","slug":"contabilidad-financiera","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/financial-accounting\/","title":{"rendered":"Contabilidad financiera: Definici\u00f3n, Principios y Estados Financieros"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"85623\" class=\"elementor elementor-85623\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20c87f40 e-flex e-con-boxed e-con e-parent\" data-id=\"20c87f40\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afa82cb elementor-widget elementor-widget-text-editor\" data-id=\"7afa82cb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Financial accounting is the structured process of recording, summarizing, and reporting a company\u2019s financial transactions for external users. These users, including investors, lenders, suppliers, and regulatory agencies, rely on standardized accounting financial statements such as the balance sheet, income statement, cash flow statement, and shareholders\u2019 equity statement to understand a company\u2019s financial position and performance.&nbsp;<\/p>\n\n\n\n<p>In the U.S., these reports must follow Generally Accepted Accounting Principles (GAAP), defined by the <a href=\"https:\/\/www.fasb.org\/facts\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Accounting Standards Board<\/a>. Public companies must also comply with reporting rules set by the <a href=\"https:\/\/www.sec.gov\/resources-small-businesses\/going-public\/exchange-act-reporting-registration\" target=\"_blank\" rel=\"noreferrer noopener\">Securities and Exchange Commission<\/a>.<\/p>\n\n\n\n<p><strong>This guide will cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What financial accounting is and how it works<\/li>\n\n\n\n<li>Key components and basic accounting principles<\/li>\n\n\n\n<li>Types of financial accounting<\/li>\n\n\n\n<li>Limitations all businesses should know<\/li>\n\n\n\n<li>How financial accounting impacts business decisions<\/li>\n\n\n\n<li>The four financial statements<\/li>\n\n\n\n<li>Examples of financial accounting in daily business operations<\/li>\n\n\n\n<li>Challenges and benefits for small businesses<\/li>\n\n\n\n<li>How to start financial accounting in your business<\/li>\n\n\n\n<li>Frequently asked questions<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Before we get into the details: <\/strong>If you want an easy way to organize financial records and support accurate reporting, try our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a>. It helps you create professional invoices and maintain cleaner documentation for accounting and tax reporting.<\/p>\n\n\n<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-icon\"><br \/>\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span><br \/>\n\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-financial-accounting\"><strong>What Is Financial Accounting?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-accounting-documents-desk.jpg\" alt=\"Calculator and financial accounting documents on office desk\" class=\"wp-image-85624\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-accounting-documents-desk.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-accounting-documents-desk-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-accounting-documents-desk-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-accounting-documents-desk-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Financial accounting is the process businesses use to track, organize, and report their financial accounts. It provides a clear, standardized view of a company\u2019s performance using historical data, showing what happened during a specific accounting period.&nbsp;<\/p>\n\n\n\n<p>Because the primary objective of financial accounting is to provide useful information for external decision-makers, it must follow established accounting principles and recognized frameworks such as GAAP and, internationally, the International Financial Reporting Standards.<\/p>\n\n\n\n<p>This introduction to financial accounting also supports essential activities such as loan applications, investment evaluation, tax reporting, audits, and long-term planning. Small businesses benefit from these fundamentals because organized account records help measure profitability, manage cash flow, and guide smarter business operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-financial-accounting-works\"><strong>How Financial Accounting Works<\/strong><\/h2>\n\n\n\n<p>The financial accounting process follows several structured steps that ensure accuracy, transparency, and comparability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recording-transactions\"><strong>Recording Transactions<\/strong><\/h3>\n\n\n\n<p>Every event affecting the business (sales, purchases, payments, expenses) is entered using <a href=\"https:\/\/invoicefly.com\/academy\/double-entry-accounting\/\">double-entry accounting<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-posting-to-the-ledger\"><strong>Posting to the Ledger<\/strong><\/h3>\n\n\n\n<p>Transactions are transferred to the general ledger, where they are sorted by account type using tools like a <a href=\"https:\/\/invoicefly.com\/glossary\/chart-of-accounts\/\">chart of accounts<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adjusting-entries\"><strong>Adjusting Entries<\/strong><\/h3>\n\n\n\n<p>At the end of each accounting period, entries are adjusted for accruals, depreciation, and deferrals to ensure activity appears in the correct timeframe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-preparing-financial-statements\"><strong>Preparing Financial Statements<\/strong><\/h3>\n\n\n\n<p>Once the ledger is updated, financial accountants prepare standardized reports that summarize a business\u2019s financial activity and position.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-4-main-financial-accounting-statements\"><strong>The 4 Main Financial Accounting Statements<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/analyzing-financial-reports-office.jpg\" alt=\"Businessman analyzing financial reports at desk\" class=\"wp-image-85625\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/analyzing-financial-reports-office.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/analyzing-financial-reports-office-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/analyzing-financial-reports-office-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/analyzing-financial-reports-office-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Financial accounting fundamentals require four core statements, each offering different insights into a company\u2019s financial health.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-balance-sheet\"><strong>Balance Sheet<\/strong><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/invoicefly.com\/glossary\/balance-sheet-definition\/\">balance sheet<\/a> shows a company\u2019s assets, liabilities, and equity at a specific point in time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-income-statement\"><strong>Income Statement<\/strong><\/h3>\n\n\n\n<p>The income statement, also known as the profit and loss statement, shows revenue, expenses, and net income.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cash-flow-statement\"><strong>Cash Flow Statement<\/strong><\/h3>\n\n\n\n<p>This statement reports cash movement across operating, investing, and financing activities. Businesses rely on it to assess liquidity and long-term stability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shareholders-equity-statement\"><strong>Shareholders\u2019 Equity Statement<\/strong><\/h3>\n\n\n\n<p>This report outlines changes in ownership equity, including share capital, dividends, net income, and <a href=\"https:\/\/invoicefly.com\/academy\/calculate-retained-earnings\/\">retained earnings<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-financial-accounting-methods\"><strong>Financial Accounting Methods<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-accrual-method\"><strong>Accrual Method<\/strong><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/invoicefly.com\/academy\/accrual-basis-accounting\/\">accrual basis<\/a> records revenue when earned and expenses when incurred\u2014regardless of cash movement. It provides a more accurate financial picture and aligns with accepted accounting principles GAAP.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cash-method\"><strong>Cash Method<\/strong><\/h3>\n\n\n\n<p>The cash method records revenue and expenses only when cash changes hands. It\u2019s simpler but less precise and is often used by very small businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-financial-accounting-main-principles\"><strong>Financial Accounting Main Principles<\/strong><\/h2>\n\n\n\n<p>These basic accounting principles guide how financial activity is recorded and reported.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-revenue-recognition-principle\"><strong>Revenue Recognition Principle<\/strong><\/h3>\n\n\n\n<p>Recognize revenue when it is earned, not when cash is collected.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cost-principle\"><strong>Cost Principle<\/strong><\/h3>\n\n\n\n<p>Assets must be reported at their original cost rather than current value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-matching-principle\"><strong>Matching Principle<\/strong><\/h3>\n\n\n\n<p>Expenses should be recorded in the same period as the related revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-full-disclosure-principle\"><strong>Full Disclosure Principle<\/strong><\/h3>\n\n\n\n<p>All essential information must be included in the financial statements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-objectivity-principle\"><strong>Objectivity Principle<\/strong><\/h3>\n\n\n\n<p>Reports must be based on verifiable evidence, not opinion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-financial-accounting-is-important\"><strong>Why Financial Accounting Is Important<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/preparing-financial-statements-meeting.jpg\" alt=\"Business professionals reviewing financial documents at desk\" class=\"wp-image-85626\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/preparing-financial-statements-meeting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/preparing-financial-statements-meeting-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/preparing-financial-statements-meeting-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/preparing-financial-statements-meeting-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Financial accounting and reporting play a critical role in business decision-making. Reliable financial statements help owners, lenders, and investors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand profitability and cash flow<\/li>\n\n\n\n<li>Evaluate growth opportunities<\/li>\n\n\n\n<li>Review debt levels and risk<\/li>\n\n\n\n<li>Support loan applications<\/li>\n\n\n\n<li>Plan for long-term financial stability<\/li>\n<\/ul>\n\n\n\n<p>These insights strengthen both finance and accounting operations across an organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-uses-financial-accounting-reports\"><strong>Who Uses Financial Accounting Reports?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-investors\"><strong>Investors<\/strong><\/h3>\n\n\n\n<p>Investors rely on standardized reports to evaluate performance and future potential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-auditors\"><strong>Auditors<\/strong><\/h3>\n\n\n\n<p>Auditors review financial accounts to ensure compliance and accuracy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-regulatory-agencies\"><strong>Regulatory Agencies<\/strong><\/h3>\n\n\n\n<p>Agencies, including the <strong>Securities and Exchange Commission<\/strong>, require consistent reporting from public companies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-suppliers\"><strong>Suppliers<\/strong><\/h3>\n\n\n\n<p>Suppliers review a business\u2019s stability before extending credit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-banks\"><strong>Banks<\/strong><\/h3>\n\n\n\n<p>Banks use financial statements to assess funding eligibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-financial-and-managerial-accounting\"><strong>Financial and Managerial Accounting<\/strong><\/h2>\n\n\n\n<p>Financial accounting and managerial accounting serve different purposes in a business, and understanding how they compare helps owners make smarter decisions. While financial accounting focuses on reporting past performance for external users, managerial accounting provides detailed, forward-looking insights for internal planning, budgeting, and daily management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-financial-vs-managerial-accounting-key-differences\"><strong>Financial vs. Managerial Accounting: Key Differences<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>Financial Accounting<\/strong><\/td><td><strong>Managerial Accounting<\/strong><\/td><\/tr><tr><td><strong>Primary Users<\/strong><\/td><td>External users such as investors, lenders, auditors, and regulators<\/td><td>Internal users such as managers, team leads, and department heads<\/td><\/tr><tr><td><strong>Purpose<\/strong><\/td><td>Provides transparent, standardized financial information for external decisions and regulatory compliance<\/td><td>Supports internal planning, budgeting, forecasting, and operational control<\/td><\/tr><tr><td><strong>Regulation<\/strong><\/td><td>Must follow GAAP in the U.S. and often IFRS internationally; highly regulated and standardized<\/td><td>Not regulated; companies create their own internal reporting methods<\/td><\/tr><tr><td><strong>Time Focus<\/strong><\/td><td>Historical financial data showing what has already happened<\/td><td>Past financial data plus forward-looking projections and performance forecasts<\/td><\/tr><tr><td><strong>Reporting Frequency<\/strong><\/td><td>Produced on a fixed schedule, typically quarterly or annually<\/td><td>Created as needed\u2014daily, weekly, monthly, or for specific projects<\/td><\/tr><tr><td><strong>Level of Detail<\/strong><\/td><td>High-level summaries suitable for external stakeholders<\/td><td>Highly detailed, granular data tailored to internal decision-making<\/td><\/tr><tr><td><strong>Type of Reports<\/strong><\/td><td>Standardized financial statements (balance sheet, income statement, cash flow statement, equity statement)<\/td><td>Internal reports such as budgets, cost analyses, forecasts, and performance dashboards<\/td><\/tr><tr><td><strong>Scope<\/strong><\/td><td>Covers the business as a whole<\/td><td>Focuses on departments, products, services, or specific segments<\/td><\/tr><tr><td><strong>Accuracy vs. Timeliness<\/strong><\/td><td>Prioritizes accuracy, objectivity, and audit readiness<\/td><td>Prioritizes timely insights, even when based on estimates or projections<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>This comparison shows why both accounting functions matter: financial accounting ensures transparency and compliance, while managerial accounting helps leaders make informed decisions about future operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learning-financial-accounting\"><strong>Learning Financial Accounting<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-statements-review-meeting.jpg\" alt=\"Business meeting reviewing financial statements and reports\" class=\"wp-image-85627\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-statements-review-meeting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-statements-review-meeting-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-statements-review-meeting-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-statements-review-meeting-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Many small business owners build their financial accounting skills through practical tools, short courses, and step-by-step resources with no formal background. Understanding the fundamentals of financial accounting helps you read and interpret financial statements with confidence, apply basic accounting principles correctly, and make better business decisions based on reliable numbers.<\/p>\n\n\n\n<p>You can strengthen your accounting knowledge through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Introductory courses<\/strong> that explain core concepts like debits and credits, journal entries, and the accounting cycle.<br><\/li>\n\n\n\n<li><strong>Professional certifications<\/strong> that cover advanced topics such as financial reporting standards, GAAP updates, and internal financial controls.<br><\/li>\n\n\n\n<li><strong>Online learning platforms and tutorials<\/strong> that break down financial transactions, accrual accounting, and the preparation of financial accounting financial statements.<br><\/li>\n\n\n\n<li><strong>Beginner-friendly accounting books<\/strong> that explain principles of accounting, asset\u2013liability relationships, and how to interpret a balance sheet, income statement, and cash flow statement.<br><\/li>\n<\/ul>\n\n\n\n<p>As you progress, you\u2019ll gain a clearer understanding of how international frameworks like IFRS and accepted accounting principles influence reporting, why accuracy matters in preparing financial statements, and how financial accounting and management accounting work together to support long-term planning.&nbsp;<\/p>\n\n\n\n<p>Building these skills step by step gives you a stronger foundation for managing accounting tasks and improving your internal financial processes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-financial-accounting-in-action\"><strong>Examples of Financial Accounting in Action<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A landscaping business<\/strong> reviews its income statement to evaluate profitability.<br><\/li>\n\n\n\n<li><strong>A caf\u00e9<\/strong> tracks inventory through proper accounting records to manage food cost and pricing.<br><\/li>\n\n\n\n<li><strong>A freelancer<\/strong> prepares structured <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoices<\/a> using tools that support accurate reporting.<br><\/li>\n\n\n\n<li><strong>A contractor<\/strong> calculates equipment <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-depreciation\/\">depreciation<\/a> over time.<br><\/li>\n<\/ul>\n\n\n\n<p>These examples reflect how financial accounting meaning translates into daily business operations.<\/p>\n\n\n\n<p><em>Accurate financial reporting starts with clear documentation. Invoice Fly\u2019s <\/em><a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"><em>invoicing software<\/em><\/a><em> helps you track payments, organize customers, and prepare cleaner financial statements that support long-term business growth.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-financial-accounting-for-small-businesses\"><strong>Benefits of Financial Accounting for Small Businesses<\/strong><\/h2>\n\n\n\n<p>Strong financial accounting gives small businesses a clear view of how their company is performing and where improvements are needed. With accurate records and well-prepared statements, owners can make decisions based on facts rather than assumptions.&nbsp;<\/p>\n\n\n\n<p>Financial accounting helps small businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand cash flow, profitability, and overall financial health<\/li>\n\n\n\n<li>Prepare accurate, compliant tax reports<\/li>\n\n\n\n<li>Build stronger relationships with banks, lenders, and investors<\/li>\n\n\n\n<li>Improve internal planning, budgeting, and forecasting<\/li>\n\n\n\n<li>Increase transparency with partners, employees, and suppliers<\/li>\n<\/ul>\n\n\n\n<p>These fundamentals of financial accounting support long-term business stability and help owners manage growth with confidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-challenges-in-financial-accounting\"><strong>Common Challenges in Financial Accounting<\/strong><\/h2>\n\n\n\n<p>Even with the right tools, financial accounting can feel overwhelming for small businesses, especially those without an accounting background.&nbsp;<\/p>\n\n\n\n<p>Common challenges include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Staying organized as receipts, invoices, and payments accumulate<\/li>\n\n\n\n<li>Understanding accounting basics and essential terminology<\/li>\n\n\n\n<li>Keeping records updated consistently throughout each accounting period<\/li>\n\n\n\n<li>Tracking unpaid invoices or upcoming expenses that affect cash flow<\/li>\n\n\n\n<li>Ensuring accuracy when preparing financial statements for external users<\/li>\n<\/ul>\n\n\n\n<p>Clear processes and modern digital tools make these challenges easier to manage, reducing errors and strengthening your internal financial management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-start-financial-accounting-in-your-business\"><strong>How to Start Financial Accounting in Your Business<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Separate personal and business finances.<br><\/li>\n\n\n\n<li>Record all <a href=\"https:\/\/invoicefly.com\/academy\/transactions\/\">transactions<\/a>, income and expenses.<br><\/li>\n\n\n\n<li>Choose an accounting method (cash or accrual).<br><\/li>\n\n\n\n<li>Use tools like Invoice Fly to organize <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoices<\/a> and account records.<br><\/li>\n\n\n\n<li>Maintain a regular bookkeeping routine.<br><\/li>\n\n\n\n<li>Create basic reports like the balance sheet and profit and loss statement.<br><\/li>\n\n\n\n<li>Continue learning to strengthen your financial accounting and management approach.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<p>Financial accounting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracks and reports business activity using standardized principles<\/li>\n\n\n\n<li>Follows GAAP and IFRS frameworks for consistency<\/li>\n\n\n\n<li>Produces core financial statements that guide business decisions<\/li>\n\n\n\n<li>Supports lenders, investors, auditors, and regulators<\/li>\n\n\n\n<li>Helps small businesses understand risk, profitability, and cash flow<\/li>\n<\/ul>\n\n\n\n<p>These financial accounting fundamentals allow businesses to grow with clarity and confidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-strengthen-your-financial-reporting\"><strong>Ready to Strengthen Your Financial Reporting?<\/strong><\/h2>\n\n\n\n<p>Financial accounting gives your business a solid foundation for compliance, clarity, and growth. With organized financial data, you can make better decisions, secure funding, and understand your financial health with confidence. Start improving your documentation today with Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">free invoice generator<\/a>.<\/p>\n\n\n<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-icon\"><br \/>\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span><br \/>\n\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ed23b83 e-flex e-con-boxed e-con e-parent\" data-id=\"3ed23b83\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-337119a5 elementor-widget elementor-widget-heading\" data-id=\"337119a5\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Financial Accounting<span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f657d16 e-flex e-con-boxed e-con e-parent\" data-id=\"6f657d16\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9bff77 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"5b9bff77\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69e95b049b2af\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-5b9bff77\">\n                        <a href=\"#collapse-8065b3c69e95b049b2af\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69e95b049b2af\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69e95b049b2af\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What are the 4 types of financial accounting?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69e95b049b2af\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-5b9bff77\" data-parent=\"#accordion-69e95b049b2af\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Financial reporting, tax accounting, auditing, and regulatory accounting. Some also include cost accounting.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-5b9bff77\">\n                        <a href=\"#collapse-d5b379969e95b049b2af\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969e95b049b2af\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969e95b049b2af\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What does a financial accountant do?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969e95b049b2af\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-5b9bff77\" data-parent=\"#accordion-69e95b049b2af\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>They record transactions, maintain ledgers, prepare adjusting entries, and create financial statements.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-5b9bff77\">\n                        <a href=\"#collapse-cd09c8369e95b049b2af\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369e95b049b2af\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369e95b049b2af\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is GAAP in financial accounting?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369e95b049b2af\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-5b9bff77\" data-parent=\"#accordion-69e95b049b2af\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>GAAP refers to accepted accounting principles that standardize reporting in the U.S.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-5b9bff77\">\n                        <a href=\"#collapse-460c24b69e95b049b2af\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69e95b049b2af\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69e95b049b2af\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How much is a financial accountant paid?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69e95b049b2af\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-5b9bff77\" data-parent=\"#accordion-69e95b049b2af\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Salaries vary, but financial accountants typically earn competitive wages based on experience and industry.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-5b9bff77\">\n                        <a href=\"#collapse-10f451369e95b049b2af\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369e95b049b2af\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369e95b049b2af\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What jobs use financial accounting?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369e95b049b2af\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-5b9bff77\" data-parent=\"#accordion-69e95b049b2af\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Auditors, analysts, bookkeepers, controllers, and many roles in accounting and finance rely on financial accounting.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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These users, including investors, lenders, suppliers, and regulatory agencies, rely on standardized accounting financial statements such as the balance sheet, income statement, cash flow statement, and shareholders\u2019 equity statement to understand a company\u2019s financial position and performance.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":85628,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[101],"class_list":["post-85623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Financial Accounting: Principles, Statements, and Key Concepts &#8211; 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Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. 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redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=85623"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85623\/revisions"}],"predecessor-version":[{"id":88794,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85623\/revisions\/88794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/85628"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=85623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=85623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=85623"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=85623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}