{"id":85633,"date":"2025-12-18T09:31:34","date_gmt":"2025-12-18T08:31:34","guid":{"rendered":"https:\/\/invoicefly.com\/?p=85633"},"modified":"2026-02-13T11:10:05","modified_gmt":"2026-02-13T10:10:05","slug":"que-son-las-cuentas-por-pagar","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/what-is-accounts-payable\/","title":{"rendered":"\u00bfQu\u00e9 es la contabilidad de acreedores? Definici\u00f3n, proceso y buenas pr\u00e1cticas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"85633\" class=\"elementor elementor-85633\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25fb9ef9 e-flex e-con-boxed e-con e-parent\" data-id=\"25fb9ef9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4502ee58 elementor-widget elementor-widget-text-editor\" data-id=\"4502ee58\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Accounts payable (often called AP) refers to the money a business owes to vendors for goods or services that have already been received but not yet paid for. These unpaid bills are typically due within short payment windows (such as 30, 45, or 60 days) and are recorded as short-term obligations in a company\u2019s accounting system.<\/p>\n\n<p>Accounts payable plays a central role in cash flow management, vendor relationships, and financial accuracy. Whether you run a service business, a construction company, or a growing small business, understanding how AP works helps you stay in control of outgoing cash and avoid costly mistakes.<\/p>\n\n<p>This guide will cover:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What accounts payable means in day-to-day business operations<\/li>\n\n<li>Common examples of accounts payable<\/li>\n\n<li>How accounts payable appears on financial statements<\/li>\n\n<li>Key metrics used to analyze payables<\/li>\n\n<li>The full accounts payable process from invoice receipt to payment<\/li>\n\n<li>Internal controls, aging reports, and risk management<\/li>\n\n<li>Automation options and best practices for growing businesses<\/li>\n<\/ul>\n\n<p><strong>Before we get into the details<\/strong>: keeping invoices consistent and well-documented makes accounts payable far easier to manage. Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> helps small businesses create professional invoices that are easy to track, approve, and reconcile \u2014 reducing friction on both sides of a transaction.<\/p>\n\n<h2 id=\"h-what-accounts-payable-means-for-a-business\" class=\"wp-block-heading\"><strong>What Accounts Payable Means for a Business<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-85634\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-messy-office-invoices.jpg\" alt=\"Messy office desk with laptop and unpaid invoices\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-messy-office-invoices.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-messy-office-invoices-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-messy-office-invoices-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-messy-office-invoices-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>In practical terms, accounts payable represents outstanding vendor bills that a business is obligated to pay. These obligations arise when goods or services are delivered before payment is made. Once the invoice is received (or the cost is incurred) the amount becomes part of accounts payable until payment is issued.<\/p>\n\n<p>Accounts payable is not an expense category itself. The expense is recorded separately when it occurs. Accounts payable simply reflects that the expense has not yet been paid.<\/p>\n\n<p>Because it represents money owed to others, accounts payable is classified as a liability. Specifically, it is usually treated as a current liability, meaning it is expected to be paid within one year.\u00a0<\/p>\n\n<p>Accounts payable matters because it directly affects:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Cash availability<\/li>\n\n<li>Short-term financial obligations<\/li>\n\n<li>Supplier trust and reliability<\/li>\n\n<li>The accuracy of financial statements<\/li>\n<\/ul>\n\n<p>A well-managed AP function helps businesses remain solvent, predictable, and credible. For foundational context,<a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\"> small business bookkeeping<\/a> shows how AP works alongside expenses, cash, and reporting.<\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n<h2 id=\"h-common-examples-of-accounts-payable\" class=\"wp-block-heading\"><strong>Common Examples of Accounts Payable<\/strong><\/h2>\n\n<p>Accounts payable shows up in nearly every business. Typical examples include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Supplier invoices for materials or inventory: <\/strong>A business orders inventory or supplies on credit and receives an invoice with payment terms.<\/li>\n\n<li><strong>Professional services billed after completion: <\/strong>Accountants, consultants, or legal professionals often invoice after work is finished.<\/li>\n\n<li><strong>Operating expenses billed monthly: <\/strong>Utilities, rent, internet, insurance, and software subscriptions are commonly billed after use.<\/li>\n\n<li><strong>Subcontractor or freelancer invoices: <\/strong>Once work is completed and invoiced, the amount becomes payable until payment is issued.<\/li>\n<\/ul>\n\n<p>Each of these situations creates a short-term obligation that must be tracked accurately and paid on time.<\/p>\n\n<h2 id=\"h-where-accounts-payable-appears-on-financial-statements\" class=\"wp-block-heading\"><strong>Where Accounts Payable Appears on Financial Statements<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"795\" class=\"wp-image-85635\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-balance-sheet-calculator.jpg\" alt=\"Reviewing expenses and accounts payable with calculator\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-balance-sheet-calculator.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-balance-sheet-calculator-300x239.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-balance-sheet-calculator-768x611.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-balance-sheet-calculator-710x564.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Accounts payable appear on the <a href=\"https:\/\/invoicefly.com\/glossary\/balance-sheet-definition\/\">balance sheet<\/a>, not the income statement. It is listed under <a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">current liabilities<\/a>, alongside other short-term obligations such as accrued expenses or short-term debt.<\/p>\n\n<p>Because accounts payable is a liability, it normally carries a credit balance. The balance increases when new invoices are recorded and decreases when payments are made.<\/p>\n\n<p>Tracking accounts payable correctly ensures that financial statements reflect the true financial position of the business at any given point in time.<\/p>\n\n<h2 id=\"h-why-accounts-payable-directly-impacts-cash-flow\" class=\"wp-block-heading\"><strong>Why Accounts Payable Directly Impacts Cash Flow<\/strong><\/h2>\n\n<p>Accounts payable is one of the most important levers in cash flow management. Timing matters just as much as accuracy.<\/p>\n\n<p>Paying bills too early can strain cash reserves, while paying too late can damage supplier relationships or result in penalties. Effective AP management allows a business to control when cash leaves the company without missing obligations.<\/p>\n\n<p>When managed well, accounts payable helps businesses:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Preserve working capital<\/li>\n\n<li>Avoid unnecessary short-term borrowing<\/li>\n\n<li>Forecast cash needs more accurately<\/li>\n\n<li>Negotiate stronger vendor terms over time<\/li>\n<\/ul>\n\n<p>For many small businesses, vendor payment terms act as a form of short-term financing. The key is using that flexibility intentionally rather than reacting to overdue bills.<\/p>\n\n<h2 id=\"h-key-accounts-payable-metrics\" class=\"wp-block-heading\"><strong>Key Accounts Payable Metrics<\/strong><\/h2>\n\n<p>Several financial metrics help evaluate how well accounts payable is being managed.<\/p>\n\n<h3 id=\"h-accounts-payable-turnover-ratio\" class=\"wp-block-heading\"><strong>Accounts Payable Turnover Ratio<\/strong><\/h3>\n\n<p>This ratio measures how often a business pays its suppliers during a period. It is commonly calculated by dividing total supplier purchases or cost of goods sold by average accounts payable.<\/p>\n\n<p>To understand where this ratio fits in your reports, it helps to have a clean<a href=\"https:\/\/invoicefly.com\/glossary\/chart-of-accounts\/\"> <strong>chart of accounts<\/strong><\/a> so AP activity is categorized consistently.<\/p>\n\n<h3 id=\"h-days-payable-outstanding-dpo\" class=\"wp-block-heading\"><strong>Days Payable Outstanding (DPO)<\/strong><\/h3>\n\n<p>Days Payable Outstanding estimates the average number of days a business takes to pay its bills.<\/p>\n\n<p>A higher DPO means the business holds onto cash longer. A lower DPO reflects quicker payments. Monitoring DPO over time helps identify changes in payment behavior and operational efficiency.<\/p>\n\n<h3 id=\"h-cash-conversion-cycle\" class=\"wp-block-heading\"><strong>Cash Conversion Cycle<\/strong><\/h3>\n\n<p>The cash conversion cycle measures how long cash is tied up in operations. Accounts payable affects this cycle by influencing when cash exits the business. Optimizing payment timing can shorten the cycle without reducing revenue or inventory levels.<\/p>\n\n<h2 id=\"h-how-accounts-payable-is-recorded\" class=\"wp-block-heading\"><strong>How Accounts Payable Is Recorded<\/strong><\/h2>\n\n<p>When an invoice is received, the transaction is recorded even if payment has not yet been made.<\/p>\n\n<p>Typically:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The related expense or asset account is increased<\/li>\n\n<li>Accounts payable is increased by the same amount<\/li>\n<\/ul>\n\n<p>When the invoice is paid:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Accounts payable is reduced<\/li>\n\n<li>Cash or bank balances are reduced<\/li>\n<\/ul>\n\n<p>Because accounts payable is a liability, it increases with credits and decreases with debits. This follows standard <a href=\"https:\/\/chatgpt.com\/g\/g-6937f152d3fc8191a13176207fdfb9b8-invoice-fly-seo-article-writer\/c\/694360dc-3580-8329-b96a-80598dc3078f#:~:text=step%20in%20its-,double%2Dentry%20accounting%20guide,-.\">double-entry accounting<\/a> principles.<\/p>\n\n<p>It\u2019s also important not to confuse accounts payable with notes payable. Notes payable involve formal borrowing arrangements, often with interest and defined repayment schedules. Accounts payable usually relates to routine trade credit from suppliers.<\/p>\n\n<h2 id=\"h-accounts-payable-aging-reports\" class=\"wp-block-heading\"><strong>Accounts Payable Aging Reports<\/strong><\/h2>\n\n<p>An accounts payable aging report groups unpaid invoices by how long they have been outstanding. Common aging categories include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Current<\/li>\n\n<li>1\u201330 days past due<\/li>\n\n<li>31\u201360 days past due<\/li>\n\n<li>61\u201390 days past due<\/li>\n<\/ul>\n\n<p>Aging reports help businesses:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Prioritize upcoming payments<\/li>\n\n<li>Identify overdue invoices quickly<\/li>\n\n<li>Detect approval or processing delays<\/li>\n\n<li>Prevent strained vendor relationships<\/li>\n<\/ul>\n\n<p>Reviewing AP aging regularly is one of the simplest ways to maintain control over outgoing cash.<\/p>\n\n<h2 id=\"h-internal-controls-in-accounts-payable\" class=\"wp-block-heading\"><strong>Internal Controls in Accounts Payable<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-85636\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-cash-flow-vendor-payment-card.jpg\" alt=\"Paying vendor expenses to manage business cash flow\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-cash-flow-vendor-payment-card.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-cash-flow-vendor-payment-card-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-cash-flow-vendor-payment-card-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-cash-flow-vendor-payment-card-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Accounts payable is particularly <a href=\"https:\/\/sao.wa.gov\/sites\/default\/files\/2023-05\/Accounts-Payable-Guide.pdf\">vulnerable to errors and fraud<\/a> because it involves outgoing payments. Even small businesses benefit from basic internal controls.<\/p>\n\n<p>Common controls include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Separating invoice approval from payment execution<\/li>\n\n<li>Requiring documentation for every payment<\/li>\n\n<li>Setting approval limits for large expenses<\/li>\n\n<li>Restricting access to vendor record changes<\/li>\n<\/ul>\n\n<p>These controls reduce mistakes, prevent duplicate payments, and protect the business during staff changes or audits.<\/p>\n\n<h2 id=\"h-accrual-vs-cash-accounting-and-accounts-payable\" class=\"wp-block-heading\"><strong>Accrual vs. Cash Accounting and Accounts Payable<\/strong><\/h2>\n\n<p>How accounts payable is handled depends on the accounting method used.<\/p>\n\n<p>Under accrual accounting, expenses are recorded when they are incurred, even if payment happens later. Accounts payable is recognized as soon as the obligation exists.<\/p>\n\n<p>Under cash accounting, expenses are recorded only when payment is made. While accounts payable may still be tracked operationally, it may not appear formally on financial statements.<\/p>\n\n<p>Many small businesses start on a cash basis and transition to accrual accounting as they grow, making AP management increasingly important over time.<\/p>\n\n<h2 id=\"h-accounts-payable-in-contractor-and-service-businesses\" class=\"wp-block-heading\"><strong>Accounts Payable in Contractor and Service Businesses<\/strong><\/h2>\n\n<p>For contractors and service-based businesses, accounts payable often fluctuates with project timelines. Materials, subcontractor labor, and permit costs may be billed well before customer payments are received.<\/p>\n\n<p>This makes AP coordination essential for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Job costing accuracy<\/li>\n\n<li>Project cash flow planning<\/li>\n\n<li>Avoiding mid-project cash shortages<\/li>\n<\/ul>\n\n<p>Aligning payment schedules with expected receivables helps maintain financial stability across projects.<\/p>\n\n<p><strong>Pro Tip:<\/strong> Our guide on<a href=\"https:\/\/invoicefly.com\/academy\/overhead-meaning\/\"> overhead costs<\/a> provides useful context for separating job-specific costs from ongoing expenses.<\/p>\n\n<h2 id=\"h-the-accounts-payable-process\" class=\"wp-block-heading\"><strong>The Accounts Payable Process<\/strong><\/h2>\n\n<p>The accounts payable process covers the full lifecycle of a bill, from receipt to payment and reconciliation.<\/p>\n\n<p>Most workflows include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Invoice receipt and logging<\/li>\n\n<li>Review and approval<\/li>\n\n<li>Payment authorization<\/li>\n\n<li>Payment execution<\/li>\n\n<li>Recordkeeping and reconciliation<\/li>\n<\/ul>\n\n<p>As businesses grow, many pair this process with invoicing and payment tools. Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> invoicing software<\/a> and<a href=\"https:\/\/invoicefly.com\/product\/online-payments\/\"> online payments<\/a> help keep both sides of the transaction smooth.<\/p>\n\n<h3 id=\"h-three-way-matching\" class=\"wp-block-heading\"><strong>Three-Way Matching<\/strong><\/h3>\n\n<p>In structured purchasing environments, invoices are verified using a three-way match. This involves comparing the purchase order, proof of receipt, and vendor invoice before approving payment. The process helps prevent overbilling and errors.<\/p>\n\n<h2 id=\"h-accounts-payable-software-and-automation\" class=\"wp-block-heading\"><strong>Accounts Payable Software and Automation<\/strong><\/h2>\n\n<p>As transaction volume grows, manual AP processes become inefficient. <a href=\"https:\/\/invoicefly.com\/academy\/accounts-payable-automation-software\/\">Accounts payable software <\/a>helps automate invoice capture, approval routing, payment scheduling, and recordkeeping.<\/p>\n\n<p>Automation reduces data entry, improves visibility, and shortens processing times. Even partial automation can significantly improve accuracy and scalability for small businesses.<\/p>\n\n<h2 id=\"h-when-accounts-payable-becomes-a-problem\" class=\"wp-block-heading\"><strong>When Accounts Payable Becomes a Problem<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"378\" class=\"wp-image-85637\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-payment-execution.jpg\" alt=\"Executing vendor payment as part of accounts payable process\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-payment-execution.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-payment-execution-300x113.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-payment-execution-768x290.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounts-payable-payment-execution-710x268.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Accounts payable itself is not a problem. Lack of visibility is.<\/p>\n\n<p>Warning signs include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Regularly missed due dates<\/li>\n\n<li>Frequent vendor follow-ups<\/li>\n\n<li>Rising late fees<\/li>\n\n<li>Large unexplained swings in AP balances<\/li>\n<\/ul>\n\n<p>These issues usually point to process breakdowns rather than financial instability. Tools like<a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\"> business reports<\/a> help surface problems before they escalate and improving documentation, approval timing, or payment scheduling often resolves them quickly.<\/p>\n\n<h2 id=\"h-accounts-payable-and-business-growth\" class=\"wp-block-heading\"><strong>Accounts Payable and Business Growth<\/strong><\/h2>\n\n<p>As businesses grow, accounts payable processes must evolve. What works for a handful of invoices per month often fails at scale.<\/p>\n\n<p>Growing businesses typically need to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Formalize approval workflows<\/li>\n\n<li>Standardize invoice intake<\/li>\n\n<li>Track payables alongside budgets and forecasts<\/li>\n\n<li>Introduce software to reduce manual work<\/li>\n<\/ul>\n\n<p>AP maturity often mirrors overall financial maturity.<\/p>\n\n<h2 id=\"h-ready-to-take-control-of-your-accounts-payable\" class=\"wp-block-heading\"><strong>Ready to take control of your accounts payable?<\/strong><\/h2>\n\n<p>When accounts payable is organized and predictable, your business runs with far fewer surprises. You know what you owe, when payments are due, and how those obligations fit into your overall cash position. That clarity makes it easier to plan ahead, negotiate with vendors, and make confident financial decisions.Using consistent <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoicing<\/a>, clear approval workflows, and reliable <a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\">reporting tools<\/a> from Invoice Fly can dramatically reduce the time spent managing bills while improving accuracy.<\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48214844 e-flex e-con-boxed e-con e-parent\" data-id=\"48214844\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4b3566 elementor-widget elementor-widget-heading\" data-id=\"1c4b3566\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22868856 e-flex e-con-boxed e-con e-parent\" data-id=\"22868856\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4a013c elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"1f4a013c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d111a922b26\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-1f4a013c\">\n                        <a href=\"#collapse-8065b3c69d111a922b26\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d111a922b26\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d111a922b26\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is accounts payable vs receivable?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d111a922b26\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-1f4a013c\" data-parent=\"#accordion-69d111a922b26\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Accounts payable refers to money your business owes to vendors for goods or services already received. Accounts receivable, on the other hand, represents money customers owe your business for products or services you\u2019ve delivered. Payables are listed as liabilities, while receivables are listed as assets because they represent incoming cash.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-1f4a013c\">\n                        <a href=\"#collapse-d5b379969d111a922b26\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d111a922b26\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d111a922b26\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is an example of an account payable?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d111a922b26\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-1f4a013c\" data-parent=\"#accordion-69d111a922b26\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A common example is a supplier invoice for materials purchased on payment terms, such as Net 30. Once the invoice is received, the amount becomes an account payable until the business pays the vendor.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-1f4a013c\">\n                        <a href=\"#collapse-cd09c8369d111a922b26\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d111a922b26\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d111a922b26\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is accounts payable a liability or asset?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d111a922b26\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-1f4a013c\" data-parent=\"#accordion-69d111a922b26\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Accounts payable is a liability. It represents an obligation to pay money to another party and is typically classified as a current liability because it is expected to be settled within a short period.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-1f4a013c\">\n                        <a href=\"#collapse-460c24b69d111a922b26\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d111a922b26\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d111a922b26\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is account payable a debit or credit?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d111a922b26\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-1f4a013c\" data-parent=\"#accordion-69d111a922b26\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Accounts payable normally has a credit balance. The balance increases when a new bill is recorded and decreases when a payment is made, following standard accounting rules for liability accounts.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-1f4a013c\">\n                        <a href=\"#collapse-10f451369d111a922b26\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d111a922b26\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d111a922b26\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Where do accounts payable go on a balance sheet?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d111a922b26\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-1f4a013c\" data-parent=\"#accordion-69d111a922b26\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Accounts payable appears under the current liabilities section of the balance sheet. It shows unpaid vendor invoices that the business expects to pay within one year.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is accounts payable vs receivable?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Accounts payable refers to money your business owes to vendors for goods or services already received. Accounts receivable, on the other hand, represents money customers owe your business for products or services you\u2019ve delivered. Payables are listed as liabilities, while receivables are listed as assets because they represent incoming cash.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. 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These unpaid bills are typically due within short payment windows (such as 30, 45, or 60 days) and are recorded as short-term obligations in a company\u2019s accounting [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":85638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[101],"class_list":["post-85633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Accounts Payable? Definition, Process &amp; Examples &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what accounts payable is, its process, types, automation tools, and impact on business cash flow and accounting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/que-son-las-cuentas-por-pagar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Accounts Payable? 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=85633"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85633\/revisions"}],"predecessor-version":[{"id":88793,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85633\/revisions\/88793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/85638"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=85633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=85633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=85633"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=85633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}